DULDULAO DOT NET This Day & Beyond

Category: Food & Beverages

  • Coca-Cola Foodmarks: Coca-Cola Foodmarks Vigan Launch – A World Class Food Capital

    Coca-Cola Foodmarks: Coca-Cola Foodmarks Vigan Launch – A World Class Food Capital

    Coca-Cola Foodmarks Philippines has launched another world class food capital, the historic city of Vigan.

    The Coca-Cola Foodmarks Vigan Launch was held on December 10, 2024, at Cafe Evelyn in La Casa Blanca Vigan Hotel, Vigan City, Ilocos Sur, Philippines organized by Coca-Coca Philippines in partnership with the Local Government Unit (LGU) and local restaurant owners in the community.

    Mr. Ancher Cua, a freelance wedding and event host (emcee) in Ilocos Region and Metro Manila, Philippines, hosted the launch of Coca-Cola Foodmarks Vigan attended by the Coca-Cola Team, Vigan LGU, media and guests.

    Coca-Cola Foodmarks Vigan is the first Foodmarks in North Luzon, according to Mr. Josh Montales, Franchise Operations Manager for North Luzon of Coca-Cola Philippines. He mentioned that the vision of Coca-Cola Foodmarks, is transform all local food maps in the global landmarks. Sharing the rich’s people of Filipino meaning in the world, from Vigan’s iconic dishes, to other regions by the foods.

    The Coca-Cola Team want every corner of the Philippines to shine on the global stage. On behalf of Coca-Cola Philippines, Mr. Montales extend the heartfelt gratitude to the City of Vigan for embracing the said event. Together we are celebrating the best of Filipino culture and of course our love for good food. He was also grateful of the pilars of Vigan Culinary, the restaurant owners.

    During the event, Ms. Joane Gutierrez of Coca-Cola Philippines stated that Vigan is more than just a Unesco heritage site. It is a living testament to the harmonious value of Filipino, Spanish, Chinese and indigents influences. A cultural mosaic that continues inspire in the life visitors from around the world. And the sanctuary of this vibrant heritage is food. Our universal language that brings people in the world.

    Coca-Cola Foodmarks is being launched in the City that has mastered the art of flavor and hospitality. This initiative is not only the joy of eating, but also the stories, traditions and hard work behind every dishes.

    With Coca-Cola Foodmarks, we aim to shine the spotlight on the culinary items in its establishments that define the kind of experience across the Philippines. She also mentioned her heartful gratitude to the visionaries, collaborators and everyone who made this project possible. Not this last as serve as a symbol of started commitment to preserving the culinary heritage.

    To celebrating excellence and to create the moments of joy, one meal and one Ice-Cold Coca-Cola. Let’s toast this partnership to the continued success of culinary scene and to the joy of food the bring us all together.

    Mr. Mr. Maverick Tan, Commercial Unit Director for North Luzon Coca-Cola Philippines stated that they are in Vigan City to promote not only tourism but the local cuisines and delicacies of Vigan. This is not just putting bagnet or your favorite local delicacies in the mouth of the Philippines but in the entire world.

    He also mentioned that this is us really making difference as we promote the culture authentic food tourism and everything. So, really have to be the partnership of the local government unit, the residences in the community and to uplift the livelihood and tourism in Vigan. According to Mr. Tan, hoping that this is not just the first and the last, but the many collaboration we can do. He also encouraged the guests in the event, to really enjoy, have a meal, not just get in with friends or the people together, but to make memories unleash the real magic of Coca-Cola and make this day extra especial.

    Lastly, he invited the guest and attendees of the Coca-Cola Foodmarks Vigan Launch, to go out, walk the entire streets and try the authentic food, especially for local restaurant owners in Vigan and enjoy it, and make it extra special with Ice-Cold Coca-Cola.

    The Launch of Coca-Cola Foodmarks Vigan themed dubbed as “Coca-Cola Foodmarks, Historic Streets, Authentic Eats, Ice-Cold Coca-Cola”.

    Coca-Cola Foodmarks has launched another historic and world class food capital in Vigan City. With the historic city, walk the cobblestones and step into Vigan’s rich heritage. Bite into the best of Vigan: Bagnet, Pakbet, and other Ilocano specialties great with Ice-Cold Coca-Cola. Mangan tayon! Coca-Cola Foodmarks Historic Streets Authentic Eats Ice-Cold Coca-Cola this day & beyond.

    #CocaColaPH #CocaColaFoodmarks #CocaColaFoodmarksVigan #FoodmarksVigan #IceColdCocaCola

    Media Contact:

    Erica Atonito

    Brand PR Director

    REDTORCH COMMUNICATIONS

    2nd Floor, The Strip at Circulo Verde, Calle Industria, Bagumbayan, Quezon City

  • Coca-Cola Foodmarks Vigan Launch

    Coca-Cola Foodmarks Vigan Launch

    Coca-Cola Beverages Philippines, Inc. has launched Coca-Cola Foodmarks Vigan held on December 10, 2024 at Cafe Evelyn in La Casa Blanca Vigan Hotel, Vigan City, Ilocos Sur, Region 1 (Ilocos Region), Philippines hosted by Ancher Cua, a freelance wedding and event host (emcee) in Ilocos Region and Metro Manila, Philippines.

    Coca-Cola Foodmarks Vigan Launch was led by Mr. Josh Montales, Franchise Operations Manager for North Luzon of Coca-Cola Philippines, Mr. Maeverick Tan, Commercial Unit Director for North Luzon, Coca-Cola Team and Vigan LGU Team.

    According to Mr. Mr. Maverick Tan, Commercial Unit Director for North Luzon Coca-Cola Philippines. they are in Vigan City to promote not only tourism but the local cuisines and delicacies of Vigan. This is not just putting bagnet or your favorite local delicacies in the mouth of the Philippines but in the entire world.

    He also mentioned that this is us really making difference as we promote the culture authentic food tourism and everything. So, really have to be the partnership of the local government unit, the residences in the community and to uplift the livelihood and tourism in Vigan. And hoping that this is not just the first and the last, but the many collaboration we can do, according to Mr. Tan.

    He also encouraged the guests in the event, to really enjoy, have a meal, not just get in with friends or the people together, but to make memories unleash the real magic of Coca-Cola and make this day extra especial. Lastly, he invited the guest and attendees of the Coca-Cola Foodmarks Vigan Launch, to go out, walk the entire streets and try the authentic food, especially for local restaurant owners in Vigan and enjoy it, and make it extra special with Ice-Cold Coca-Cola.

    Coca-Cola Foodmarks has launched another historic and world class food capital in Vigan City. With the historic city, walk the cobblestones and step into Vigan’s rich heritage. Bite into the best of Vigan: Bagnet, Pakbet, and other Ilocano specialties great with Ice-Cold Coca-Cola. Mangan tayon! Coca-Cola Foodmarks Historic Streets Authentic Eats Ice-Cold Coca-Cola this day & beyond.

    Media Contact:

    Erica Atonito

    Brand PR Director

    REDTORCH COMMUNICATIONS

    2nd Floor, The Strip at Circulo Verde, Calle Industria, Bagumbayan, Quezon City

    #CocaColaPH #CocaColaFoodmarks #CocaColaFoodmarksVigan #FoodmarksVigan #IceColdCocaCola @cocacolaph Coca-Cola Coca-Cola Erica Atonito

  • Kick off the holiday cheer with URC’s delicious UR Joyful Gifting snack promo

    Kick off the holiday cheer with URC’s delicious UR Joyful Gifting snack promo

    During these holidays, Christmas is more than just gathering around a tree and attending parties. They say the true essence of the holiday is the happiness that you share with everyone through thoughtful acts.

    With the season of giving now in full swing, you can start sharing and celebrating joy or “share-lebrating” joy with gifts that your whole household can enjoy, such as snacks and drinks that your family will love. Universal Robina Corporation (URC), the maker of beloved snacks and beverages, is delighting everyone this Christmas with the UR Joyful Gifting promo. It includes brands like Piattos, Nova, Cloud 9, C2, Swiss Miss, El Real, and many more that you can gift to loved ones and share it during noche buena.

    UR Joyful Gifting is a thoughtful way to share-lebrate joy with your loved ones this Christmas season, giving them delicious food and snacks to enjoy anytime, anywhere. If you need snacks and drinks while studying, working, watching TV, and commuting, you can grab from your UR Joyful Gifting haul.
    Most importantly, the UR Joyful Gifting promo also extends joy to kids from URC’s partner foundations.

    For every P500 purchase of the UR Joyful Gifting bundle, you share-lebrate joy and give kids the chance to take part in a fun movie experience. At the same time, you can get a chance to get movie passes for yourself and your loved ones as well. You’re not just making moments more delightful at home this holiday season; you’re also coming together with other snack lovers to bring that same cheer to young kids.

    You can find and get URC’s delightful products at Robinsons Supermarkets and Metro Supermarkets nationwide. The UR Joyful Gifting promo runs until December 31, 2024 in Metro Supermarkets and January 15, 2025 in Robinsons Supermarkets.

    URC aims to continuously delight consumers with good food choices and fun experiences through multiple initiatives, especially during the season of giving. One of these initiatives is the UR Joyful Gifting promo, which highlights the importance of showing care and spreading love within the community. Through this, and in partnership with consumers, URC hopes to share-lebrate the holiday and bring joy to select foundations.

    Start share-lebrating the joy and grab UR Joyful Gifting at your nearby supermarkets. For more information, check out the official Facebook pages of Robinsons Supermarket and The Metro Stores.

    Universal Robina Corporation (URC) produces iconic brands such as Piattos, Nova, VCut, Calbee, Cloud 9, Nips, Hello, El Real, C2, and Swiss Miss, which have been part of Filipinos’ lives for decades. One of the country’s largest food and beverage manufacturers, URC has also dabbled into the spiked seltzer category with Chill, as well as the breading category with the healthy and delicious VegiGood!.

    To learn more about URC, visit its website (www.urc.com.ph), Facebook page (@URCPhilippines) and TikTok account (@URCPhilippines).

    Enjoy your family bonding this holiday season with Jack ‘n Jill Piattos.

    Share-lebrate the season of giving with your favorite URC treats.

    Make your Christmas share-lebration sweeter with Hello!

  • URC’s state-of-the-art flour mill, set to commence operations in Q4

    URC’s state-of-the-art flour mill, set to commence operations in Q4

    Who else wants to know more about the URC FLOUR’S LARGEST? Recently, Universal Robina Corp. Flour Division inaugurated their largest flour mill in Sariaya, Quezon is equipped with state-of-the-art automated technology, which can process of up to 1,320 tons of flour per day.

    SARIAYA, QUEZON – PHILIPPINES – Universal Robina Corp. (URC), one of the country’s largest food and beverage firms, is set to open a new mill in Sariaya town, in Quezon Province, to further boost its production of quality flour.

    URC Flour Sariaya – set to be operational in the fourth quarter of 2024 – will raise URC Flour’s capacity, from 2,180 MT per day to about 3,500 MT per day.

    COMMITTED TO NOURISHING THE NATION. With the launch of URC Flour’s newest flour plant, the company is helping lay a solid foundation in advancing food production and security in the country.

    L-R: Conrado M. Estrella III, Secretary of Department of Agrarian Reform, Francisco “Kiko” Tiu Laurel Jr. , Secretary of Department of Agriculture, Ferdinand “Bongbong” R. Marcos Jr., President Republic of the Philippines, Lance Gokongwei, Chairman Universal Robina Corporation, Irwin C. Lee, President and Chief Executive Officer, Universal Robina Corporation, Ellison Dean C. Lee, Managing Director, Universal Robina Corporation- Flour Division.

    “We are seeing an ever-growing demand for our products. This new flour mill will allow us to meet that demand, maintain the quality of our products and keep our price point competitive,” said Irwin C. Lee, URC President & CEO.

    The new facility will use a fully automated flour-milling technology that fully integrates the roller mill’s control and monitoring system in the main station, a first in the Philippines.

    PRESSING FORWARD TO A BRIGHTER FUTURE. The URC Flour Sariaya Plant is now operational which will bring the company’s total milling capacity to over 104,100 bags daily.

    L-R: Ferdinand “Bongbong” R. Marcos Jr., President Republic of the Philippines, Irwin C. Lee, President and Chief Executive Officer, Universal Robina Corporation, Lance Gokongwei, Chairman Universal Robina Corporation, Francisco “Kiko” Tiu Laurel Jr. , Secretary of Department of Agriculture and Conrado M. Estrella III, Secretary of Department of Agrarian Reform.

    “This Php 5.4 billion investment is an affirmation of our confidence in our economy and the conducive investment climate in our country. It is also a concrete manifestation of our steadfast support in improving our nation’s food security, aligned to the priorities of His Excellency President Ferdinand Marcos Jr. and Secretary Francisco Tiu Laurel to enhance agricultural productivity and strengthen the grain sector” said Lance Y. Gokongwei, Chairman Universal Robina Corporation. ““With the launch of this new flour mill, we are helping lay a solid foundation in advancing food production and security in our country” added Gokongwei.

    URC Flour Sariaya will also have the capability to do fully automatic packing operations, which will speed up the production process and reduce wastage.

    This technology upgrade maximizes efficiency at the plant, reduces costs and overall cuts URC’s carbon footprint. It is in line with URC’s push to bring down the amount of energy and other resources it uses to manufacture its products.

    The mill sits on 10 hectares in Sariaya. When fully operational, it will provide at least 150 jobs.

    WITNESS THE UNVEILING OF A NEW ERA. URC Flour’s investment in their new Sariaya Flour Mill brings great promise to the local community of Sariaya. Beyond its economic impact, generating jobs and creating business opportunities for suppliers and service providers.

    “URC Flour Sariaya is a testament to our unwavering dedication to innovation, quality and growth,” said Lee. “With its enhanced technology, substantial capacity and focus on community development, the plant is poised to become a cornerstone of URC’s progress and a catalyst for positive change in the area,” Lee added.

    URC Flour is one of the Philippines’ top flour millers. It started commercial operations in 1970 with its first plant in Pasig. It opened its second plant in Davao in 1991.

    ABOUT UNIVERSAL ROBINA CORPORATION (URC) FLOUR DIVISION:

    URC’s Flour Division is one of the top flour milling companies in the Philippines. With plants present in Manila, Davao and now Sariaya, Quezon. The addition of this new plant, which is URC’s largest, brings the company’s total milling capacity to an extraordinary 3,470 tons per day, which is equivalent to over 104,100 bags daily. Through its state-of-the-art flourmills and blending facilities, URC Flour Division offers customized products that cater to the specific needs of its customers.

    Reference:

    Lariza Garcia

  • Let’s Get Moving: 5 ways to Make Movement Fun and Excitement

    Let’s Get Moving: 5 ways to Make Movement Fun and Excitement

    Have a break, make movement of fun and excitement with Jack ‘n Jill Nova in every single day!

    An active lifestyle can be a great way to improve your mood, making you feel happier and more energized. If you’re just finding your groove in working out, there are exciting ways to get your steps in. You can even make the experience more amazing by capping it off with a multigrain snack such as Jack ‘n Jill Nova.

    Whether you’re a casual or experienced mover, you can start with these five activities at home:

    Dance to your heart’s content

    Signing up for a dance or Zumba class can be daunting at first, especially if you’re doing it alone. Once you get past the nerves, you’ll learn to just follow the beat and move to your own rhythm. If you don’t want to join a class, no problem. You can always put on your favorite playlist or follow a dance workout video online in the comfort of your own home.

    Recently, Jack ‘n Jill Nova hosted NOVAmazing Moves, a series of pop-up events that aims to make movement fun and accessible for everyone through various activities. The multi-gain snack brand aims to support people’s active lifestyles, encouraging them to move with no pressure.

    Hula hoop your worries away

    Another fun activity that feels like play is hula hooping. This can be a great option if you want to improve your coordination and strengthen your core without the heavy lifting. It can also be a fun bonding activity with the kids in your household.

    Sweat it out on a bike

    Biking continues to be a popular activity across multiple generations. If you’ve always wanted to learn how to ride a bike, now’s the time to do it. You can also sign up for indoor biking classes, where you can pedal to lively beats and meet new people.

    Learn the ropes

    Jump rope can be a fun workout to try because it feels like you’re just playing outside. You can even elevate your experience by jumping to some hip music and learning trendy tricks. This was one of the interactive classes enjoyed by the attendees of the NOVAmazing Moves pop-ups where they learned the basics and a few fun tricks.

    Run with friends

    Running clubs are all over social media these days. Running has grown from being an activity to increase stamina and stay in shape to a community building effort. Grab your friends and create your own mini running club to get your steps in. After all, exercising with friends can be a fun time.

    These are just some quick and simple activities that can bring activeness and movement to your lifestyle. You can easily make your own NOVAmazing day by treating yourself with a bag of Jack ‘n Jill Nova which comes in Country Cheddar, Homestyle BBQ and Sweet Chili flavors.

    Grab a bag of Jack ‘n Jill Nova at any supermarkets and convenience stores near you. For more information and updates, don’t forget to like and follow Nova’s Facebook page.

    Jack ‘n Jill Nova is a product of Universal Robina Corporation (URC), maker of well-loved Pinoy snack and beverage products such as C2 Cool and Clean, Great Taste Coffee, Jack ‘n Jill Piattos, Nova, Maxx, Cloud 9, Magic Crackers, and many others. To learn more about URC, visit its website (www.urc.com.ph), Facebook page (@URCPhilippines) and TikTok account (@URCPhilippines).

    Reference:

    Lariza Garcia

  • San Miguel Foods Celebrates the Holidays with a Festive Home Foodie Madalicious Christmas Kickoff

    San Miguel Foods Celebrates the Holidays with a Festive Home Foodie Madalicious Christmas Kickoff

    San Miguel Foods has officially welcomed the holiday season with the highly anticipated Home Foodie Madalicious Christmas Kickoff that was held on October 29, 2024 at the San Miguel Foods Culinary Center in Pasig City. This exclusive gathering was a vibrant celebration of food, creativity, and the festive spirit, bringing together over 40 influencers and digital creators, the event combined culinary inspiration, interactive activities, and social media engagement to reinforce Home Foodie’s position as a go-to recipe hub for simple yet delicious meals.

    A Holiday Wonderland

    The Culinary Center was transformed into a picturesque holiday wonderland. Every corner radiated warmth and joy, from the festive décor to the curated program designed to showcase the best of San Miguel Foods’ iconic brands. Over the course of three hours, attendees immersed themselves in the magic of the season while participating in activities that fostered creativity and camaraderie.

    Event Highlights

    1. Interactive Games and Challenges

    The kickoff featured engaging games that encouraged collaboration and fun. One standout was 4Pics & Words, which tested guests’ familiarity with San Miguel Foods products. Another highlight was the Home Foodie Passport activity, where influencers completed tasks such as sharing posts on their social media platforms and urging followers to download the new Home Foodie e-cookbook.

    These activities elevated the online presence of Home Foodie and gave participants opportunities to win premium prizes. Among the coveted rewards were a smart digital oven, a digital slow cooker, a deep fryer, a griddle pan, and high-quality Masflex cookware.

    2. Launch of the Home Foodie Madalicious Celebrations E-Cookbook

    The event officially introduced the Flavors for the Holidays e-cookbook, a collection of 17 recipes perfect for the festive season. The cookbook features easy-to-prepare appetizers, main dishes, and desserts—all crafted with beloved San Miguel Foods products.

    Guests enjoyed a preview of the cookbook’s delectable offerings, sampling dishes that included savory Purefoods Fiesta Ham recipes and rich Magnolia Chicken Timplados creations. The cookbook aims to simplify holiday cooking while ensuring every meal is delicious and memorable.

    3. Cooking Demo by Happy Ongpauco-Tiu

    Adding a personal and professional touch to the event was renowned restaurateur Happy Ongpauco-Tiu, who conducted a live cooking demonstration. Her presentation included innovative tips to elevate traditional holiday meals.

    One highlight of her demo was the preparation of Pandesal Ensaymada with Christmas Ham—a fusion of sweet, cheesy pandesal and savory Purefoods ham. This unique twist on a Filipino classic delighted attendees and perfectly captured the festive spirit.

    4. Culmination of the Home Foodie Madalicious Cookoff Influencer Edition

    The event also recognized the winners of the Home Foodie Madalicious Cookoff, an influencer-focused cooking challenge held earlier in October. Participants had one hour to create dishes using mystery ingredients from San Miguel Foods.

    This competition showcased culinary creativity, with entrants using state-of-the-art equipment sponsored by Reyna Gas and Masflex Cookware.

    The winners were:

    Grand Prize: Roanne Tadina for her Lime Oriental Wings featuring Magnolia Chicken Timplados Oriental Wings, earning her a 20-liter microwave oven.

    1st Place: Charisse Espinosa for her Beef Tapa Shepherd’s Pie using Purefoods Beef Tapa, rewarded with a 6-liter digital air fryer.

    2nd Place: Karina Ramos for her Ginataang Manok Inasal using Magnolia Chicken Timplados Inasal, winning an electric hotpot barbecue griller.

    Non-winning participants were also acknowledged, receiving elegant Masflex dinnerware sets as a token of appreciation.

    Special Guests and Recognition

    The awards ceremony was graced by notable personalities, including Llena Tan Arcenas, San Miguel Foods Culinary Services Manager, and Leah Golez, AVP Sales & Marketing Manager. Joining them were celebrity chef Gene Gonzalez and executives from Masflex, adding prestige to the occasion.

    Their presence underscored the event’s significance in celebrating culinary talent and innovation.

    Building a Community Through #Madalicious Meals

    The Home Foodie Madalicious Christmas Kickoff went beyond being just an event; it was a testament to San Miguel Foods’ commitment to fostering a community of food enthusiasts. By creating opportunities for influencers to connect, share, and inspire, the event highlighted the ease and joy of preparing #Madalicious meals.

    Join the Home Foodie Community

    The celebration doesn’t end here. San Miguel Foods invites everyone to continue the holiday festivities by exploring more recipes, tips, and inspiration through the Home Foodie platforms. Follow them on Facebook, TikTok, YouTube, Instagram, or visit the official Home Foodie website for more #Madalicious holiday ideas.

    This event is a reminder that the best holiday traditions begin with food, love, and the shared joy of cooking. Whether you’re a seasoned chef or a home cook, San Miguel Foods ensures your holidays will be as delicious as they are memorable.

    Reference:

    Lariza Garcia

  • Crunch, Collect, Conquer: Mister Potato Partners with Netflix’s Squid Game 2 for a Snack-Tastic Contest

    Crunch, Collect, Conquer: Mister Potato Partners with Netflix’s Squid Game 2 for a Snack-Tastic Contest

    Snack fans, assemble! Are you ready to join the Crunch to Win: Mister Potato x Squid Game 2 contest?

    Mister Potato Philippines is taking your love for snacks to a thrilling new level. In collaboration with Netflix’s global hit Squid Game, Mister Potato has launched an interactive contest that could turn your next canister of crisps into a passport to incredible prizes—including a dream trip to South Korea!

    Dubbed the Crunch to Win: Mister Potato x Squid Game 2 contest, this high-stakes campaign combines the excitement of Netflix’s breakout series with the irresistible crunch of Mister Potato snacks. Whether you’re a Squid Game superfan or a dedicated snacker, this campaign promises something for everyone.

    The Crunch That Could Take You to Korea

    Running from November 15, 2024, to January 15, 2025, the Crunch to Wincontest invites snack lovers to uncover hidden Squid Game-inspired symbols inside the metal lids of specially marked Mister Potato canisters. These symbols could be your ticket to an unforgettable journey filled with exclusive prizes.

    Here’s what’s at stake:

    ● Weekly Prizes:

    ○ Squid Game Funko Pop collectibles.

    ○ P1,000 worth of vouchers for select partners.

    ○ Bundles of Mister Potato products to keep your snack stash stocked.

    ● Grand Prize:

    ○ A dream getaway to South Korea, including airfare, accommodations, and a curated itinerary designed to immerse you in the magic of Korean culture.

    ● Consolation Prizes:

    ○ Additional bundles of Mister Potato products.

    ○ Exclusive Squid Game merchandise and vouchers worth up to P1,500.

    Each canister brings a new opportunity to win, making snack time an even more exciting adventure!

    How It Works

    Participating in the contest is as easy as crunching open your favorite Mister Potato flavor. Follow these steps to join:

    1. Purchase limited-edition Mister Potato x Squid Game 2 canisters, available at leading retailers nationwide.
    2. Look for the hidden Squid Game symbols inside the metal lid of the canister.
    3. Submit your entries online at www.misterpotatoph.com.
    4. Follow Mister Potato on Facebook, Instagram, X (formerly Twitter), and TikTok to get updates on contest announcements, symbol collection tips, and winner reveals.

    Each unique symbol you find serves as a ticket to the weekly draws and the grand prize. The more symbols you collect, the better your chances of winning!

    Pop Culture Meets Snack Innovation

    This collaboration between Mister Potato and Squid Game 2 is a testament to the power of blending entertainment and consumer engagement. With Squid Game returning for a much-anticipated second season, Mister Potato aims to capture fans’ excitement and turn it into an unforgettable brand experience.

    “Collaborating with Squid Game 2 felt like a natural fit for Mister Potato. Both our brand and the series have legions of loyal fans, and this contest allows us to bring something truly exciting and unique to both audiences,” said How Yuan Yi, Chief Marketing Officer of Mister Potato. “We’ve combined the thrill of watching Squid Game with the fun of enjoying a snack, offering fans a chance to win fantastic rewards along the way.”

    By linking its signature snack with one of Netflix’s one of the most successful series, Mister Potato taps into the growing trend of experiential marketing, where brands create memorable, interactive moments for their consumers.

    Beyond Snacking: A Gateway to Adventure

    The Crunch to Win campaign isn’t just about munching on crisps; it’s about being part of a global phenomenon. The collaboration celebrates the best of both worlds—Mister Potato’s bold flavors and Squid Game’s gripping storytelling. Together, they’ve created a contest that takes consumer engagement to the next level.

    “This collaboration with Netflix is about more than just cross-promotion,” the spokesperson added. “It’s about offering a new kind of experience, where our product becomes part of the fun and excitement of a global entertainment event. It’s not just a snack anymore; it’s a gateway to an adventure.”

    Exclusive Canister Designs

    The specially marked canisters are just as exciting as the prizes. Each flavor—Original, Sour Cream & Onion, Honey Cheese, Hot & Spicy, and Barbecue—features limited-edition Squid Game designs, making them collectible items for fans of the series. Whether you’re a fan of the iconic Red Light, Green Light doll or the mysterious masked guards, these canisters add a touch of Squid Game to your snack shelf.

    Your Chance to Be a Winner

    Ready to crunch your way to South Korea? The Crunch to Win contest is your ticket to rewards that go beyond the snack aisle. With prizes designed for fans of both Mister Potato and Squid Game, this campaign offers a unique way to connect with your favorite snack brand while celebrating the cultural phenomenon that is Squid Game.

    The contest is live from November 15, 2024, to January 15, 2025. Don’t miss your chance to collect those symbols, rack up entries, and snag one of the amazing prizes.

    For more information and contest mechanics, visit www.misterpotatoph.com. Be sure to follow Mister Potato on social media to stay updated on the latest announcements, winner highlights, and special promotions.

    About MAMEE-Double Decker

    MAMEE-Double Decker (M) Sdn Bhd was founded in 1971 when the late Group Executive Chairman, Datuk Pang Chin Hin started to produce dried noodles and vermicelli together with his eldest son, CEO, Tan Sri Pang Tee Chew. This small business, then known as Pacific Food Products and located in Ayer Keroh, Melaka set the wheels turning for what eventually became MAMEE-Double Decker. Datuk Pang’s other sons, COO Datuk Wira Pang Tee Nam and the late Pang Tee Suan, together with the rest of family – now in their 3rd generation – developed it into one of the largest food and beverage manufacturers in Malaysia. MAMEE-Double Decker was eventually incorporated in 1991. The company has set up plants across Malaysia – including in Kuala Lumpur and Kuantan, and currently employs over 2,000 staff – before expanding to Myanmar and Indonesia.

    Facebook: Mister Potato Philippines

    Instagram: @misterpotatophilippines

    X: @MisterPotato_PH

    TikTok: misterpotato_ph

    Reference:

    Ms. Lariza Garcia

  • Celebrate Friendsmas with Seattle’s Best Coffee’s New Caramel Pecan Collection

    Celebrate Friendsmas with Seattle’s Best Coffee’s New Caramel Pecan Collection

    Seattle’s Best Coffee’s New Caramel Pecan Collection is one of the best gifts to loved ones or giveaways to coffee lovers during this season in the community.

    This holiday season, Seattle’s Best Coffee is turning up the festive cheer with the perfect way to celebrate “Friendsmas”—a time to gather with your closest friends and enjoy the warmth and joy of the season. And what better way to treat your friends than with the new Caramel Pecan Collection from Seattle’s Best Coffee? This collection is crafted to elevate your holiday gatherings with the delightful fusion of rich caramel and nutty pecan flavors in four irresistibly indulgent beverages.

    The Caramel Pecan Collection is designed for those who want to savor the sweetness of the holidays with the people who matter most. Whether you’re catching up over coffee, exchanging gifts, or simply enjoying each other’s company, these drinks add a touch of festive flavor to your Friendsmas celebrations.

    Iced Caramel Pecan: For a cool and refreshing treat, the Iced Caramel Pecan is your go-to drink. Perfectly balanced with the sweetness of pecan praline syrup, combination of cream and milk, sugar syrup, espresso, and ice cubes, this beverage is a refreshing way to enjoy your holiday hangouts, whether you’re out and about or relaxing at home with friends.

    Caramel Pecan Javakula: When you want to impress your friends with something irresistibly creamy, the Caramel Pecan Javakula is the perfect choice. This ice-blended creation combines the exquisite sweetness of pecan praline syrup with the smooth texture of the Javakula, topped off with a swirl of whipped cream. It’s a delightful way to add some extra indulgence to your Friendsmas gatherings.

    Caramel Pecan Javanilla: For those who have a sweet tooth, the Caramel Pecan Javanilla is the ultimate Friendsmas treat. Blending coffee ice cream with pecan praline syrup, low-fat milk, chilled water, and garnished with whipped cream, this drink is the perfect dessert in a cup to share with friends who love a little extra sweetness in their lives.

    Hot Caramel Pecan: Nothing says cozy holiday vibes like the Hot Caramel Pecan. This warm and luscious beverage, made with pecan praline syrup, combination of cream and milk, sugar syrup, and an espresso shot, is ideal for those cold December nights when you’re catching up with friends and sharing stories over a cup of Seattle’s Best Coffee.

    This holiday season, the best gifts are the ones you share with those who make your holidays brighter. Catch up with your friends over some Caramel Pecan—visit your nearest Seattle’s Best Coffee location and follow Seattle’s Best Coffee on Instagram, Facebook, or TikTok to learn more.

    About Seattle’s Best Coffee:

    Seattle’s Best Coffee is dedicated to providing coffee lovers with the finest blends and exceptional service. Known for its rich, smooth coffee and welcoming atmosphere, Seattle’s Best Coffee continues to innovate and delight its customers with new and exciting offerings. Learn more at <seattlesbest.com.ph>

    Reference:

    Ms. Lariza Garcia