DULDULAO DOT NET This Day & Beyond

Category: Food & Beverages

  • A delightful new era for Gardenia: Diversifying beyond baking through spread, noodle and coffee brands that complement your daily fresh bread

    A delightful new era for Gardenia: Diversifying beyond baking through spread, noodle and coffee brands that complement your daily fresh bread

    Gardenia has diversifying beyond baking through spread, noodle and coffee brands that complement daily fresh bread in the community.

    For 27 years, Gardenia has led the industry in modernizing breadmaking in the country and in offering daily fresh bread to Filipino families nationwide. In line with the company’s mission to provide an assortment of great-tasting and enjoyable bakery, food and beverage products, Gardenia introduced new brands that greatly complement its freshly baked breads.

    A new era which began with Delicia, the company’s very own chocolate spread formulated to delight homes, Gardenia’s journey towards diversifying reached a new milestone in 2023 with the

    introduction of a new coffee brand, Coffee Smile, which brings joy and satisfaction in every cup, and Happy Mie, an authentic mi goreng instant fried noodle produced in Indonesia, where the best mi goreng is made.

    Delightfully Delicious with Delicia!

    Delicia Chocolate Spread is a delightful treat for anyone who loves chocolate! Available in Hazelnut Chocolate and Milky Chocolate, Delicia offers a rich, creamy texture that’s perfect for spreading on your Gardenia Classic White Bread or Pandesal.

    The smooth spread glides effortlessly over bread, making every bite a pure chocolate bliss.

    You can also try the newest variant, the Delicia Salted Caramel and enjoy the exquisite blend of sweet, butter caramel flavor with a pinch of sharp-salty taste that you can pair with bread, biscuits, waffles, and even fruits!

    Whether for breakfast, merienda, or as a snack on its own, Delicia brings sweetness and satisfaction to any moment. Indulge in this delightful chocolate spread and taste the magic yourself!

    Ibang klaseng meal time with Happy Mie!

    Happy Mie Mi Goreng captures the true essence of Indonesia’s beloved stir-fried noodles. Through its savory sweet soy sauce with a spicy kick and the delicious texture of its smooth and firm noodles, it guarantees an authentic, flavorful experience at an affordable price. Whether you choose the classic Original or the fiery Hot & Spicy variant, every bite delivers an irresistible burst of flavor that transports your taste buds to the vibrant streets of Indonesia, where mi goreng originated.

    And now, happiness comes in even more flavors! Happy Mie is also available in Mamielicious variants. The Happy Mie Chicken mamie offers a hearty, flavorful broth paired with perfectly firm noodles, while the Beef mamie delivers a rich, savory broth with the same satisfying noodle texture.

    Moreover, Happy Mie also takes the happiness to a cheeeeeesy new level with its Happy Mie Mi Goreng Cheese flavor bringing a cheesy umami twist to mi goreng’s classic sweet, savory, spicy flavors.

    From the bold flavors of Mi Goreng to the comforting Mamielicious taste of Mamie, Happy Mie has a variant for every craving, made with high-quality ingredients and ready in minutes. It’s the perfect choice for busy students, young professionals, and anyone craving a satisfying meal anytime, whether dining solo, sharing with friends, or enjoying with family, making mealtime happier.

    Smile Sarap in every cup with Coffee Smile!

    Coffee Smile by Gardenia is the perfect pair to your favorite Gardenia breads! Hot or cold, it brings smiles in every cup with its cafe-style flavors. Coffee Smile offers two exciting variants: Cafe Latte and Mocha Latte.

    Whether you prefer Cafe Latte — a perfect blend of coffee and milk, or the rich chocolate goodness of Mocha Latte, Coffee Smile brings a coffee shop experience at an affordable price. Its aromatic taste makes it a perfect treat for any time of day, from morning to night, Coffee Smile will bring delicious smiles in every cup.

    Unlimited Pairing Possibilities

    With this new era for Gardenia, consumers can enjoy a variety of food pairings that are all filling and delicious. From morning, lunch, merienda, dinner and even midnight snacks, whether you’re craving for a sweet spread for your pandesal, café-style hot or iced coffee with your muffin, or the spicy goodness of mi goreng as palaman for your classic white bread, Gardenia has got you covered.

    For Gardenia Philippines, it remains committed to producing your favorite bread that’s always freshly baked and masarap kahit walang palaman; but now, you can also look forward to more world-class Gardenia products that go beyond baking — with Delicia, Happy Mie and Coffee Smile — delightful products that complement your daily fresh bread.

    Reference & Media Contact:

    Mr. Richard C. Mamuyac

  • Pinoy invention, The Better Vessel, sets new high standard for quality espresso at the World Barista Championship (WBC)

    Pinoy invention, The Better Vessel, sets new high standard for quality espresso at the World Barista Championship (WBC)

    Following an inspiring performance at the 2025 World Barista Championship (WBC) in Milan, twotime Philippine National Barista champion, Michael Harris Conlin shares his vision for the future of Filipino coffee. Conlin, who secured a remarkable 13th place overall and took home the distinction of Best Espresso in Round One of the global competition, unveils his groundbreaking invention, The Better Vessel.

    Conlin’s performance at the WBC was a testament to collaboration and purpose. His signature espresso—a complex, harmonious blend of Philippine Liberica and Colombian Eugenioides, cocreated with producer Wilton Benitez— immediately captured the judges’ attention. This blend was lauded not just for its complexity, but for showcasing the untapped potential of Philippine Liberica on the world stage.

    “For a fleeting instant, the world understood what my heart has been trying to say,” Conlin shared regarding his Round One success. “That cup represented people, passion, and the power of working together. It was a clear win for every dreamer who has ever believed that coffee could build bridges instead of walls.”

    The core of Conlin’s vision is not a trophy, but transformation, which is embodied by his latest innovation, The Better Vessel. This revolutionary tool is designed to make high-quality espresso more approachable and consistent for both seasoned baristas and everyday consumers.

    The Better Vessel achieves this by gently and selectively removing the bitterness and harshness of crema, allowing for a longer, cleaner, and sweeter shot extraction.

    “The discoveries we made were never meant to stay on a stage; they were meant to ripple outward,” Conlin states. “The Better Vessel is a small step forward with a big purpose: to ring more people into the world of espresso by making it less intimidating and more inclusive.”

    For the professional coffee industry, the tool promises to simplify the dialing-in process, drastically reducing waste and improving consistency. More importantly, this innovation is positioned to propel Philippine coffee culture globally by setting a new, high standard for quality espresso that is both technically flawless and universally appealing.

    Conlin believes that by simplifying the science and sharing the techniques, he can lift the entire local value chain, inspiring Filipino farmers and producers to further explore and experiment without fear.

    For more details about Michael Harris Conlin and The Better Vessel, please visit thevault.ph.

    Reference & Media Contact:

    SALGADO PR:

  • Gimme Five, Ersao! Taiwan Excellence’s FuBear Shares Its Favourite Authentic Taiwan Treats from Ersao Taiwanese Restaurant!

    Gimme Five, Ersao! Taiwan Excellence’s FuBear Shares Its Favourite Authentic Taiwan Treats from Ersao Taiwanese Restaurant!


    The popular Taiwan-cuisine restaurant gets a cheerful paw of approval from the Taiwan Excellence mascot. Together, FuBear and Ersao recommend their must-try orders from the nationwide Taiwan food franchise.

    Who is FuBear?

    FuBear is a character resembling Taiwan’s national animal, the Formosan black bear. Representing the values of Taiwan Excellence, FuBear is on a “Gimme Five” mission to motivate the spirit of excellence by giving high fives to everyone who performs simple and grand efforts that contributes to their communities.

    FuBear’s favourite food items at Ersao Taiwanese Restaurant.

    FuBear’s High-Five Favourites at Ersao Taiwanese Restaurant!

    Soy Bathe Dumplings

    Soy Bathe Dumplings – An iconic Eastern dish made of cooked dough and hearty meat or vegetable fillings, usually enjoyed with soy sauce. Soy Bathe Dumplings from Ersao are one of FuBear’s favourite treats for its mix of savory fillings and tasty sauce!


    Spicy Chicken Taiwan Snack – Authentic Taiwan-style popcorn fried chicken. FuBear loves to share these crispy bites with friends!

    Signature Beef Noodles

    Signature Beef Noodles – FuBear’s go-to comfort food for its perfectly cooked noodles, flavorful beef, and variety of vegetables!

    Pearl Milk Tea – With just one sip of the sweet milk tea and one bite of the chewy tapioca pearls, FuBear is instantly reminded of home! Don’t miss out on the popular pearl milk tea that originated from Taiwan!

    FuBear and Ersao doing high five inside Ersao Taiwanese Restaurant

    Where Can We See FuBear Next?

    FuBear is set to explore more of the Philippines soon. For updates on FuBear’s journey, follow Taiwan Excellence PH on Facebook: https://www.facebook.com/TaiwanExcellence.ph.

    FuBear with Ersao in front of Ersao Taiwanese Restaurant


    About Taiwan Excellence

    The Taiwan Excellence Awards were established in 1993 by Taiwan’s Ministry of Economic Affairs (MOEA) to recognize and celebrate the exceptional achievements of Taiwan’s most innovative products. Each year, eligible products go through a rigorous selection process that assesses their products based on four

    important factors: research and development, design, quality, and marketing with the key criterion of being Made in Taiwan. The Taiwan Excellence mark has gained global recognition as a prestigious symbol of quality and design, effectively showcasing Taiwan’s impressive product innovation. For more information, please visit https://www.taiwanexcellence.org/en

    Reference & Media Contact:

    Mr. Richard C. Mamuyac

  • San Miguel Beer Rocks Okada with a Grand Oktoberfest Kick-off Party

    San Miguel Beer Rocks Okada with a Grand Oktoberfest Kick-off Party

    There is no party like a San Miguel Oktoberfest party. The most-anticipated beer festival kicked off at Okada Manila last September 20 to 21, 2025. As San Miguel Beer celebrates its 135th year of serving great beers around the world, San Miguel Brewery Inc. (SMB) brings back the fiesta vibe that made the event an iconic spectacle.

    Over 8,000 revelers flocked Okada Manila’s Crystal Pavilion during the two-day event filled with an array of specially crafted beers paired with top-notch food offerings over pulse-pounding music from a powerhouse lineup of top local acts.

    The festivities were opened with a toast led by SMB President Carlos M. Berba, San Miguel Pale Pilsen Brand Ambassador Coco Martin, and Okada Manila Vice Chairperson Takako Okada. The event kicked off a series of San Miguel Oktoberfest Events which will happen at the Paseo de Santa Rosa in Santa Rosa, Laguna on October 18, 2025 and at the Queensland Manor in Cebu City on October 31, 2025.

    SMB lit up the famed integrated resort as guests were treated to complimentary beer samplers curated from San Miguel Beer’s global portfolio of brews as well as exciting new brews including India Pale Ale, Fruity Wheat Ale, Summer Ale and Specialty Lager.

    Pop-ups lined the Crystal Pavilion’s signature winding walkway with gourmet restaurants Las Flores, Café Fleur by Chef Sau, Flipside Burgers, and Purefoods Deli setting up shop while SMB’s new Draft Beer Mobile Bar Truck added more to the overflowing beer at the venue. Party-goers also took home plenty of limited-edition San Miguel Beer merchandise to remember the epic event.

    The San Miguel Oktoberfest party rocked to some of the country’s top acts including Rico Blanco, Lola Amour, December Avenue, Maki, Arthur Nery, Brownman Revival, The Dawn, Autotelic, The Juans, Over October, The Cohens, Paprika, DWATA, Carousel Casualties, It All Started in May, Magiliw Street, Sean Archer, Acapellago, DJ Chelsea, and DJ Rammy.

    More good vibes went around when recently crowned PBA All-Filipino Cup Champions, the San Miguel Beermen, shot hoops with Oktoberfest party goers. Billiards legends Efren “Bata” Reyes and Francisco “Django” Bustamante also played an exhibition match and challenged revelers who dare to showcase their pool table skills.  

    The night wasn’t just a celebration, it was a memory-making spree where every sip and souvenir captured the spirit of San Miguel Beer.

    San Miguel Pale Pilsen brand ambassador Coco Martin gets beer fresh from the tap during the kick-off party of the San Miguel Beer Oktoberfest at Okada Manila

    San Miguel Oktoberfest remains to be the largest fiesta in the country recognized by the Department of Tourism since 2005. Get your tickets now at Ticket2Me.net for the San Miguel Oktoberfest at Paseo de Santa Rosa in Santa Rosa, Laguna on October 18, 2025 featuring Rocksteddy, Sunkissed Lola, Progeny, The Collars, and Parisukat and the San Miguel Oktoberfest at the Queensland Manor in Cebu City on October 31, 2025 with Urbandub, December Avenue, Missing Filemon, Nikolay, and Kuwako as featured acts.

    For the complete schedule of events, latest promos, and updates, like and follow San Miguel Oktoberfest on Facebook (www.facebook.com/SanMiguelOktoberfest).

    Reference & Media Contact:

    ED UY
    Editor, Founder
    Where Is Ed Uy? | The Technivore
    Columnist, Business Mirror

  • 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐭𝐡𝐞 𝐕𝐢𝐛𝐫𝐚𝐧𝐭 𝐚𝐧𝐝 𝐂𝐨𝐥𝐨𝐫𝐟𝐮𝐥 𝐂𝐮𝐥𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐨𝐟 𝐂𝐚𝐠𝐚𝐲𝐚𝐧 𝐕𝐚𝐥𝐥𝐞𝐲 𝐚𝐭 𝐭𝐡𝐞 𝟏𝟗𝐭𝐡 𝐏𝐚𝐝𝐝𝐚𝐲 𝐧𝐚 𝐋𝐢𝐦𝐚 𝐑𝐞𝐠𝐢𝐨𝐧𝐚𝐥 𝐓𝐫𝐚𝐝𝐞 𝐅𝐚𝐢𝐫!

    𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐭𝐡𝐞 𝐕𝐢𝐛𝐫𝐚𝐧𝐭 𝐚𝐧𝐝 𝐂𝐨𝐥𝐨𝐫𝐟𝐮𝐥 𝐂𝐮𝐥𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐨𝐟 𝐂𝐚𝐠𝐚𝐲𝐚𝐧 𝐕𝐚𝐥𝐥𝐞𝐲 𝐚𝐭 𝐭𝐡𝐞 𝟏𝟗𝐭𝐡 𝐏𝐚𝐝𝐝𝐚𝐲 𝐧𝐚 𝐋𝐢𝐦𝐚 𝐑𝐞𝐠𝐢𝐨𝐧𝐚𝐥 𝐓𝐫𝐚𝐝𝐞 𝐅𝐚𝐢𝐫!

    Now on its 19th year, Padday na Lima Regional Trade Fair is back on the Metro! This yearly showcase of Cagayan Valley’s best of the best will be held on September 19-25, 2025 at the Upper Ground Floor, Carousel Court and East Hall, Festival Mall Alabang, Muntinlupa City. Visitors to the trade fair can expect a wide, dazzling array of products, showing the finest tradition culture and creativity at the heart of the metropolis.

    More than 100 Micro, Small, and Medium Enterprises (MSMEs) from Batanes, Cagayan, Isabela, Quirino, and Nueva Vizcaya will showcase their products from fresh fruits and vegetables to processed foods, aquatic and fishery products, native delicacies (kakanin), rice and corn-based goods, plants, furniture, and furnishings, and innovative new products.

    Aside from promoting products, the trade fair will also offer unique opportunities and experiences highlighting tourism and investment opportunities in the region. Featuring the Provincial Pavilions of Batanes and Isabela, mall-goers can explore the one-of-a-kind culture of Batanes, and the abundance of agricultural products of Isabela. Buyers from Manila can also look forward to a special pavilion by the City of Ilagan, showcasing the heart and pride of Isabela’s capital city.

    Padday na Lima will bring fresh energy this year with their festival passport where buyers can collect stamps after every purchase or booth interaction to unlock access to games, activities, and a chance to win exciting prizes. Fun activities will also include food and wine tasting, a captivating fashion show, and a creative crafts demonstration.

    But the fun won’t stop at the fair! Buyers from the Metro can now easily get their hands on the finest products of Cagayan Valley with just a few clicks through PaddayNaLima.ph. In partnership with Shopee and Mayani.ph, these sought-after good are now made accessible to the buyers more than ever!

    Padday na Lima, an Ybanag vernacular for “made by hands”, is the region’s biggest fair and a platform to promote the exquisite products of Region 2. It has been the seeding ground for growth and progress, helping Region 2’s MSMEs to reach their full potential for economic and social development through business matching activities and interactive collaborations with private and public sectors.

    This September, feast your eyes on the wonderful abundance from Cagayan Valley’s unique heritage and traditions at the Padday na Lima Regional Trade Fair. Join us and immerse yourself with all the wonderful things in store; Padday na Lima is waiting for you!

    See you there!

    Reference & Media Contact:

    Lariza Garcia

  • Deliciously Healthy Through the Years: Kenny Rogers Roasters Celebrates 30 Years of Flavorful Legacy

    Deliciously Healthy Through the Years: Kenny Rogers Roasters Celebrates 30 Years of Flavorful Legacy

    Kenny Rogers Roasters is renowned for serving “deliciously healthy” meals and is proudly celebrating its 30th anniversary—a remarkable feat in a fast-paced, trend-driven industry where longevity is a true badge of success. Since 1995, the brand has grown into the country’s leading fast-casual restaurant, with over 150 stores nationwide. Known for its signature roasted chicken, hearty sides, and exciting food innovations, Kenny Rogers Roasters has redefined how Filipinos enjoy wholesome meals—proving that true greatness only gets better with time.

    Redefined What Healthy Tastes Like

    For the past 30 years, Kenny Rogers Roasters has redefined what healthy tastes like by offering wholesome, flavorful meals in a fast-casual setting. Known for its Classic Roasted Chicken—tender, juicy chicken slow-roasted to perfection—the brand has become a staple in Filipino households.

    Kenny Rogers Roasters also offers a well-rounded menu that balances indulgence and nutrition, featuring staples like the fall of the bone ribs, Healthy Plates and Salad—complete with calorie counts to give customers greater transparency and control over their meals. Complementing its main dishes are a variety of comforting side options that have become fan favorites over the years, including the iconic corn muffin, mac and cheese, and steamed vegetables.

    These thoughtfully crafted combinations reflect the brand’s enduring commitment to making deliciously healthy food both satisfying and accessible to all.

    Kenny Rogers Roasters continues to innovate with bold, globally inspired flavors that excite the palate while staying true to its healthy roots. Limited-time offerings such as the Four Cheese Roast, Great Garlic Roast, Truffle Roast, and Chimichurri Roast have added variety and excitement to the menu, proving that nutritious food can also be indulgent and crave-worthy. By staying ahead of trends and listening to what customers want, Kenny Rogers Roasters has solidified its reputation as a trailblazer in the industry—one that leads with purpose and flavor.

    “I Love Me Better”: The Campaign that Marks Legacy

    To celebrate its 30th year, Kenny Rogers Roasters is launching its most personal and empowering campaign yet: “I Love Me Better.” The brand recognizes that choosing better for yourself—especially when it comes to food—takes intention and courage. This campaign champions self-love through mindful eating, reminding everyone that even small decisions, like opting for healthier meals, can be powerful acts of self-care.

    Marketing Director Lorent Martin Adrias explains that Kenny Rogers Roasters is for those who believe every better choice matters. “Sometimes, better choices start with something as simple as choosing better meals for yourself. When we choose healthier, better meals, we’re not just fueling our bodies but embracing self-love,” he says. “Choosing Kenny Rogers Roasters is more than a meal decision—it’s a commitment to loving yourself better.”

    Reflecting this bold message, the “I Love Me Better” campaign took over high-traffic, unexpected spaces—from a full train wrap on LRT-1 and bus wraps in BGC to bike boards and inspiring billboards along EDSA. Each placement carried messages of self-love and empowerment, turning everyday commutes into bold reminders to choose better. The campaign also introduced a new, feel-good jingle now streaming on Spotify, extending the message through music.

    For three decades, Kenny Rogers Roasters has led with purpose—redefining what deliciously healthy means while influencing communities through innovation and impact. “The legacy of Kenny Rogers Roasters is unmatched,” Adrias concludes. “And the future is set to raise the bar even higher.”

    Frederick Siy, President and CEO of Kenny Rogers Roasters, concluded, “We’re not just looking back at 30 years of success—we’re showing what enduring excellence truly means. Kenny Rogers Roasters has stood the test of time by continuously evolving to cater to our consumers’ needs. As we move ahead, we remain committed to serving food that’s both delicious and healthy.”

    Stay updated by following Kenny Rogers Roasters on Facebook, Instagram, TikTok, and Youtube.

    Reference & Media Contact:

    Lariza Garcia

  • SM City Laoag: Grand Opening of Amian Coffee Laoag will Bring Us Together on June 20, 2025

    SM City Laoag: Grand Opening of Amian Coffee Laoag will Bring Us Together on June 20, 2025

    SM City Laoag announced this day of the grand opening Amian Coffee Laoag on June 20, 2025 at SM City Laoag.

    Coffee lovers are excited to buy the products and services of Amian Coffee, and experience the ambiance of the modern ilocano cuisine at the first SM Supermall in Ilocos Norte, SM City Laoag. Meet and discover Ilocano Coffee at Amian Coffee with your loved ones, today.

    The first 100 customers on June 20, 2025 at 9:00 AM will receive FREE Amian merchandise – their little way of saying thank you for the warm welcome.

    Amian Coffee is located at Upper Ground Level, SM City Laoag. Let’s celebrate this new beginning where Coffee Brings Us Together this day & beyond.

    #AmianCoffee #FunDiningIsHereAtSMCityLaoag #EverythingsHereAtSM #MeetMeInAmian #AmianCoffee

    REFERENCE: SM CITY LAOAG

  • Calling All Aspiring Bakers: Get Ready for URC FLOUR’s “BIDA SA MASA, SEARCH FOR BIDA BAKERPRENEUR” CONTEST

    Calling All Aspiring Bakers: Get Ready for URC FLOUR’s “BIDA SA MASA, SEARCH FOR BIDA BAKERPRENEUR” CONTEST

    Are you a passionate baker with dreams of turning your delicious creations into a thriving business? If so, get ready because Universal Robina Corporation (URC) might just have the perfect opportunity for you with their exciting “BIDA SA MASA, SEARCH FOR BIDA BAKERPRENEUR” contest!

    URC Flour is calling all bakers with a passion for baking to level up and join the URC Flour Bida sa Misa. Be the next “Bida Bakerpreneur”!

    URC Flour is committed to empowering the next generation of baker-entrepreneurs, and BIDA sa MASA is the company’s flagship program designed to help you rise!

    This year’s event will be held in coordination with the Local Government Units (LGUs) of Pasig City, Sariaya, Quezon and Davao City. This contest will showcase a variety of delicacies, including breads, cakes and pastries as contestants will be representing their respective regions via a unique and delicious baked goods.

    There will be two categories for the contest, open to Home Baker or hobbyist who wants to level up their baking skills with the opportunity of owning their own bakery, and for Pro Bakers who have been creating delicious baked goods in a bakery, restaurant or café and wants to expand their skills and business.

    Since 2017, Universal Robina Corporation, through its Flour Division, has empowered aspiring bakers through Flourish Pilipinas, a learning program that aims to foster a nation of baker-entrepreneurs. From educational initiatives and workshops to baking competitions, the program has continuously evolved to recognize, hone, and support the skills, talent, and passion of baker hopefuls.

    “URC Flour’s initiative together with the support of our partner LGUs, aims to support community members to turn their baking skills into successful start-up businesses. Our goal is to empower them and promote economic growth by organizing a baking competition that offers not only cash prizes, but most importantly, we want to impart the needed knowledge and resources to support their start-up ventures. BIDA SA MASA 2025 will put their newfound baking skills to the test in a lively and delicious baking competition” said Naida Dalisay, Commercial Director, URC Flour Division.

    📷This year’s “BIDA SA MASA 2025” will be URC Flour’s second installment and because of the program’s success, the search for the “BIDA BAKEPRENEUER” contest mechanics has been updated with the objective to equip community bakers with both the technical know-how and the entrepreneurial mindset needed to succeed in the competitive baking industry.

    WHO WILL BE THIS YEAR’S “BIDA SA MASA” GRAND CHAMPION? Exciting prizes is up for grabs for this year’s most awaited baking competition from URC Flour.

    The contest will feature various stages designed to test and develop the participants’ abilities, including; Baking Training Workshop: Opportunities to learn new techniques and refine existing skill from URC Flour tech team. Business Coaching ad Planning will be part of the training that will help them come up with their own business plan.

    Exciting prizes awaits the top winners of this year’s BIDA SA MASA,SEARCH FOR BIDA BAKERPRENEUR baking competition. Champions from each category will win a total of P 100,000.00 with P 70,000.00 as cash prize and P 30,000.00 worth of baking equipment and URC flour products. Finalists from Pasig, Quezon and Davao who will be joining the championship will get a consolation prize of P 30,000.00 prize, with P 20,000.00 cash and P 10,000.00 worth of baking equipment and URC Flour products.

    So, whether you’re a seasoned home baker with a secret recipe or an enthusiastic newcomer eager to learn, if you have the drive and the dream, we want to hear from you!

    For complete details about the contest, including eligibility criteria, mechanics, prizes, and how to register, we urge you to visit the official URC Flour website at www.urcflour.com You can also find additional information and updates on URC Flour’s official social media channels and other partner platforms.

    Don’t let this incredible opportunity pass you by. Unleash your inner baking star and become the next “BIDA sa MASA”!

    Reference & Media Contact:

    Lariza Garcia