VIVA Entertainment, Inc. owner Vic del Rosario, Jr. sealed partnership with iconic food brand GoodAh!!!, the quick service restaurant (QSR) chain that pioneered the all-day, all-night, “25-hour” food service concept in the country.
Del Rosario, Jr., popularly known as “Boss Vic,” decided to buy into GoodAh!!! and contribute in growing the brand further. He sees GoodAh!!! opening more branches to give the new generation of Pinoy fast food diners the opportunity to enjoy great-tasting, Filipino comfort food.
Shown in photo are (L-R), Timothy James Yang, President of GoodAh!!!; Vicente Del Rosario Jr., VIVA Entertainment, Inc. owner; and GoodAh!!!directors Richard Yang, Jose Antonio Soler and Andrew Mendiola, during the contract signing.
For more information about GoodAh!!!, visit their Facebook page at www.facebook.com/goodahopen25hours
Pizza and pasta are two Italian food favorites that have been integrated into the Filipino table fare. But unlike our Mediterranean friends, we like our pizza and pasta sweet and with a hint of spice.
3M Pizza has been well known for its ham and cheese pizza with a crispy thin crust that is smothered with sweet, home-style tomato sauce. For over 43 years now, this pizza has made millions of Filipino pizza lovers happy and satisfied. “We all practically grew up or grew old with it,” said Emmanuel Sun, one of the five co-owners of Three M Golden Pizza Corp.,
3M Pizza Pie was founded by Merle B. Hemedes in 1969 together with her three sisters. A regular pizza lover in New York, she thought of reinventing her pizzas by making a unique sauce that caters to the Filipino palate. To make her “pizza pie” more accessible, she put up a small kiosk outside the family’s toy shop business at Araneta Arcade in Quezon City. It became an instant hit since it was the first time Filipinos ever tasted pizza. 3M Pizza, now under new a management, returns to the market in 2006 with aggressive plans to re-establish itself as the leading quick-serve pizza, pasta and snacks in the country by reinventing the brand and upgrading its image. The new owners streamlined the operations and implemented a semi-automated production process. They also established an R&D team composed of culinary chefs and market analysts who helped the company develop new products and new unique Pinoy pizza line.
With a name that is as strong as ever, a recreated brand logo and store look, better and more exciting pizza and pasta offerings, and aggressive marketing efforts, 3M Pizza is taking the business to the next level—franchising.
With the help of a franchising consultant, the company is offering an exciting food business prospect to budding entrepreneurs that is easy to operate and learn yet profitable to own.
Since 1969, 3M Pizza is characterized by its pizza unique sweet and slightly spicy sauce that caters to the Filipino taste and with a thin crispy crust topped by ham and cheddar cheese. Since then, it has expanded to 7 more flavors—top-billed by best-seller Hawaiian Delight with pineapple and ham, garlic and cheese, Pepperoni Feast, Mushroomania, Gardener’s Delight, Beefy Meat Sauce, and 3M Pizza Supreme. All these toppings are offered in mini (7-inch diameter). Medium (10 inches) and mega (13 inches) sized. In addition, the company now also offers lasagna, spaghetti, 3M Pizza Roll and Cheesedog.
The company also plans to offer new toppings inspired by Filipino dishes, one of which is the spicy Bicol Express. The pasta line will also be expanded to include a new spaghetti sauce with hotdog, as well as baked Mac and “palabok.”
The favorite among the set of pizza flavors is the 3MSupreme
A prototype big store is also in the works that will offer meal packages that include crispy and spicy fried chicken, sago’t gulaman drink and even sweet dessert pizza concoctions.
For details and inquiries about franchise packages, visit their website www.3mpizzapie.com.ph or call tel. 4128636 or email inquiries@3mpizzapie.com.ph.
Following the success of the epic kick-off the Hydration Revolution led by the CompleteSports Drink,New POWERADE ION4®with Advanced Electrolyte System recently, the brand finally comes face to face with one of the elite member of its dream team of ambassadors: international football player Neil Etheridge.
“We were all very excited the moment we knew Neil would be coming here for a game with the Philippine Azkals. It our pride to have garnered the support of such a talented, complete sportsman like him. A talented international football player who has made our country proud with his historic debut at the Europa League chooses POWERADE ION4 as his hydration partner. We couldn’t be any prouder and we know we couldn’t miss our chance to make a powerful welcome.” This exciting press and blogger unveiling was held last February 27, 2012 at the Makati B Function Room of the Makati Shangri-La Hotel.
For this breakthrough joining of forces, Neil joins multi-awarded runner and coach, Rio Dela Cruz, top fitness maven Chinggay Andrada, champion basketball player David Semerad. No doubt, like his premiere teammates, Neil Etheridge embodies POWERADE ION4 to the core. Not only is he on top of his game at such a young age, he’s got beyond exceptional skills. Truly a world-class athlete- that’s what he is.
“It’s a pleasure to be selected by POWERADE ION4 to be one of its ambassadors with fellow Filipino athletes. It’s always important to keep getting better. You have to keep trying to improve and be complete. Every single time you step on the field you want to be your best so I always choose the best equipment; the best, complete hydration partner. Hopefully with POWERADE ION4, I get to be one of the world’s best,” says Neil. Indeed, the popular football star is passionate in improving and achieving further. And he also knows that his body is his most important gear; the very reason why he would never settle for anything less than complete just like POWERADE ION4.
What makes it the complete sports drink? While other sports drinks have two ions, new POWERADE ION4® helps replenish water and the four key electrolytes typically lost in sweat: sodium, potassium, calcium and magnesium and provide carbohydrate fuel for your muscles. POWERADE ION4® encourages the body to absorb fluid and maintain fluid balance. Carbohydrates are replaced as well, supplying your working muscles with fuel, helping you sustain mental and physical performance as you exercise. To help you fight off dehydration, POWERADE ION4®doesn’t switch your thirst receptors off prematurely. It keeps you feeling thirsty until you’re properly rehydrated.
When sweating, the body loses more than just water. It loses essential electrolytes, which are important in exercise. The importance of each was reviewed by The American College of Sports Medicine, American Dietetic Association and Dietitians of Canada and it was learned that: Sodium is a critical electrolyte, which helps you sweat effectively and aids in muscle contraction; Potassium, on the other hand, is important in the overall energy metabolism; Third of the four key ions is calcium, which essential for overall bone metabolism; Lastly, magnesium plays a vital role in regulating cardiovascular and neuromuscular functions to sustain your performance. Drinking POWERADE ION4®, completely packed with these four vital ions, is the an effective way to replace fluid and fuel losses.
Powerade Ion4 is available in Mountain Blast, Orange Burst and Silver Charge in the new easy-grip 500mL bottles. The Mountain Blast and Silver Charge variants are also available in sports caps, perfect for rehydrating during exercise. Powerade is a trusted partner of many sports organizations in the country and the world. In fact, it is the official hydration partner of the 2012 Olympic athletes in London.
Complete your game with the complete sports drink, new POWERADE ION4 withAdvanced Electrolyte System. To learn more about this breakthrough product, go to the Powerade ION4 Facebook Fan Page (www.facebook.com/powerade) and/or follow @PoweradePH on Twitter.
REFERENCE:
Czar Carbonel Channel and Performance Planner, Search Specialist NEO@Ogilvy, OgilvyOne Worldwide Manila Winner, 1st Digital Excellence, 4As Agency of the Year Awards 2011
www.ogilvydo.com Direct Line: +63-2-238-7000 loc 7037 Mobile: +63-917-5623365 E-mail: czarina.carbonel@ogilvy.com
