SM City Laoag has officially announced on April 30, 2025, the opening of the First SM Supermall in Ilocos Norte on May 30, 2025 at Airport Road, Barangay 51-B Nangalisan West, Laoag City, Philippines, 2900.
The diverse citizens of City of Laoag and other diverse communities in Ilocos Norte and beyond are welcome to join the fun at SM City Laoag on May 30, 2025, Friday (10 AM), as we open the first SM Supermall in Ilocos Norte.
You’ll find best shopping deals, tasty eats, and fun spots to enjoy with your family, friends and associates. Make every day more exciting with new stores, new flavors, and new experiences you’ll love, only at SM City Laoag!
SM Store Laoag and SM Cinema Laoag also opens on May 3, 2025. Discover Everyday Surprises for you and the one you love at SM Store Laoag and dive into your ultimate movie getaway at SM Cinema Laoag, bringing in waves of fun and chill vibes!
Why URC Flour Rises and Shines with Innovation and Expertise at FCBAI Bakery Fair 2025?
The Filipino Chinese Baker’s Association Incorporated (FCBAI) Bakery Fair 2025 witnessed a dazzling display of innovation and expertise as URC Flour took center stage, reinforcing its position as one of the country’s leaders in the flour industry. With a focus on cutting-edge techniques and high-quality products, URC Flour’s participation underscored its commitment to empowering bakers and driving the industry forward.
“Innovation is at the heart of everything we do,” stated Naida Ebora, Sales, Marketing and Distribution Manager, URC Flour Division. “With the recent opening of our Sariaya Plant, we continuously strive to develop products that meet the evolving needs of bakers, whether they are home enthusiasts or seasoned professionals. Our goal is to provide them with the tools and resources they need to create exceptional baked goods,” added Ebora.
This year’s theme of “Rise and Shine,” perfectly aligned with URC Flour’s dedication to helping bakers achieve their full potential. At their vibrant booth, attendees were treated to a showcase of the company’s latest advancement in n flour technology and baking solution. And to support this year’s theme, URC’s concept of “SIKAT”, has truly embodies the company’s position in helping bakers achieve their objectives.
SIKAT in Filipino, means to shine, to be radiant, to be successful. It embodies the very essence of what we aim to achieve together. With URC flour, we want to empower you to be SIKAT in your baking endesvors. We understand that every baker, from home enthusiasts, to established professionals, dreams of creating baked goods that stand out, that are truly exceptional. That’s why we’ve dedicated ourselves in providing you the highest quality flour, the perfect foundation for your culinary masterpieces, “said Ebora.
One of the hightlights of URC flour’s exhibit was the live baking demonstrations led by renowned Chef Aileen Asilom, which captivated audiences, showcasing the versatility and superior quality of URC’s Flour product range. The baking sessions not only highlighted the adaptability of URC Flour’s product range but also provide valuable insights into the latest baking techniques.
In addition to the live demonstrations, URC Flour also featured interactive displays that highlighted the science behind baking, which provided attendees with a deeper understanding of the properties of different flours and how they affect the final product.
The company’s representatives were on hand to answer questions and provide expert advice, further demonstrating the company’s commitment to education and knowledge sharing.
URC Flour’s participation in the FCBAI Bakery Fair 2025 was a testament to its unwavering commitment to innovation and expertise. By showcasing its latest products and providing valuable educational resources, the company has solidified its position as a leader in the baking industry. As the industry continues to evolve, URC Flour remains at the forefront, empowering bakers to “rise and shine” with their exceptional creations.
The FCBAI BAKERY FAIR 2025 has provided a platform for URC Flour to showcase their commitment to the baking community. Their SIKAT theme, combine with the fair’s RISE AND SHINE focus, has created a powerful message of empowerment and inspiration. By providing high quality flour and unwavering support, URC flour is helping bakers across the nation to truly shine.
The FCBAI Bakery Fair is back, and this year, the theme “RISE and Shine” couldn’t be more fitting with thousands of bakers from different parts of the world flocked to the World Trade Center for a 3-day baking exhibit.
This year’s fair is a celebration of resilience and innovation in the baking industry, a testament to the bakers who have weathered challenges and emerged stronger. URC Flour Brand Ambassador Chef Aileen Asilom more popularly known as Chef Ai, graced this year’s Bakery Fair and led the bakery demonstration at the URC Flour booth.
Chef Aileen’s story is one of inspiration. From her modest beginnings, fueled by a deep love for baking, she has risen to become a respected figure, known for her dedication to sharing her knowledge and empowering fellow bakers. Her journey resonates with many, making her the perfect face for URC Flour, a brand committed to providing quality ingredients for every baker’s dream.
URC Flour’s booth concept “SIKAT” reinforced the RISE and SHINE theme of this year’s Bakery Fair. Chef Ai’s path to being a successful baker is a story itself of passion and perseverance.
Choosing the Right Flour
Chef Ai emphasizes the importance of selecting the appropriate flour for each recipe. “URC Flour offers a diverse range, from the versatile All-Purpose Flour to the robust Hard Flour for breads and the delicate Cake Flour for pastries,” she explains. “Understanding the characteristics of each variant is crucial for achieving the desired texture and outcome” added Chef Ai. She often recommends using URC’s hard flour for breads that need a good rise and chew, and their cake flour for light and airy cakes.
Chef Ai conducted live baking demonstrations together with other expert bakers,showcasing their signature recipes and innovative techniques, all using URC Flour. Attendees were able to witness firsthand the URC Flour quality products featuring DAISY, GLOBE, CONTINENTAL, SAMPAGUITA, BLEND 100 and CATTLEYA among others.
The baking demonstration also features baking equipment from Vesmach Hyundai Home Appliances while ingredients for the delicious baked goods are courtesy of Anchor Food Professionals, Sugar King Industries, Oleo-Fats Inc. and Neco Philippines, Inc.
In collaboration with URC Flour, Chef Ai curated a selection of recipes, featuring both classic favorites and modern creations, that were given to booth attendees to take home and recreate.
URC Flour: A Partner in Success:
Chef Al’s passion extends beyond her own creations. She believes in sharing her knowledge and inspiring others to embark on their baking journeys. “Baking is a gift that should be shared,” she says. “Through my partnership with URC Flour, | hope to empower bakers of all levels to create delicious memories.” Chef Ai’s partnership with URC Flour is a testament to the brand’s commitment to quality and its dedication to supporting the baking community. “URC Flour is more than just an ingredient; it’s a partner in my baking journey,” she concludes.
Coca-Cola Europacific Aboitiz Philippines (CCEAP)’s commitment to refreshing the Philippines and making a difference as Coca-Cola Tigers remains the same – dedicated to winning in the market, committed to supporting each other, and passionate about writing the next chapter of Coca-Cola’s journey.
Coca-Cola Foodmarks has launched Coca-Cola Foodmarks Vigan held on December 10, 2024 at Cafe Evelyn in La Casa Blanca De Vigan Hotel, Vigan City, Ilocos Sur.
Coca-Cola Foodmarks Vigan is the first Coca-Cola Foodmarks Philippines in North Luzon, another world-class food capitat, historic city of Vigan.
With the invitation of Ms. Erica Atonito, Brand PR Director of REDTORCH COMMUNICATIONS, the PR agency of Coca-Cola Philippines, I joined to celebrate Vigan’s rich culinary heritage and highlight its iconic dishes through Coca-Cola’s Foodmarks in Vigan.
Coca-Cola Foodmarks Vigan is mission to refresh the residences and tourists in the community, promote tourism and uplift the livelihood in Vigan City and beyond.
Walk the cobblestones and step in Vigan’s rich heritage. Bite into the best of Vigan: Bagnet, Pakbet, and other Ilocano specialties, great with Ice-Cold CoCa-Cola.
VEA ECO FARM FOOD PRODUCTS recently joined as one of the Exhibitors from Solsona, Ilocos Norte at 28th Partuat Ti Kailokuan Trade Fair: ‘a showcase of Ilocano craft, creativity and ingenuity’, held on December 11 – 15, 2024 at Aurora Park, Laoag City, Ilocos Norte.
During the event, VEA ECO FARM FOOD PRODUCTS showcased the VEA ECO FARM’s 100% Natural Premium & Pure SPICED BANAGAR BANANA VINEGAR, an Ilocano spiced vinegar recipe used for cooking or seasoning of your cuisine, recipe or food in every day living.
The 28th Partuat Ti Kailokuan Trade Fair was organized by Department of Trade & Industry (DTI) – Ilocos Norte, supported by Bagong Pilipinas and other LGUs of Ilocos Norte, Philippines.
The creation of Coca-Cola Foodmarks Philippines is with a purpose to advocate Tourism and Uplift the Livelihood in the Diverse Communities. Coca-Cola Company and Coca-Cola Philippines have the intention to Refresh the Filipinos and making a difference in the Philippines in every diverse communities and beyond.
Coca-Cola Foodmarks Philippines advocates the diverse persons in the diverse communities in every diverse nations and beyond, to discover the best-kept favorites, uncover rich, flavorful stories, and diverse recipes through the Coca-Cola Foodmarks.
Coca-Cola Foodmarks Philipines has recently unveiled Coca-Cola Foodmarks Vigan, the first Coca-Cola Foodmarks in North Luzon of the Philippines. The launch of Coca-Cola Foodmarks Vigan was held on December 10, 2024 at Cafe Evelyn in La Casa Blanca Vigan Hotel, Vigan City, Ilocos Sur.
Currently, Coca-Cola Foodmarks Philippines had established Coca-Cola Foodmarks Binondo, Coca-Cola Foodmarks Iloilo and Coca-Cola Foodmarks Boracay to discover the best kept favorites of the Coca-Cola Foodmarks near you.
The Philippines was Coca-Cola’s first market in Asia to begin local bottling operations and Coca-Cola continues to Go Beyond Good *GOBEYONDGOOD as a business by continuously supporting safe water access programs in over 250 communities, empowering around 250,000 women entrepreneurs through training and peer mentoring, and accelerating packaging collections and recycling under its global World Without Waste initiative.
Department of Trade & Industry (DTI), Coca-Cola and partners has roll out Tatak Matatag na Negosyo (TMN) to empower MSMEs. TMN is a sustainable stores movement which aims to assist micro, small, and medium enterprises in becoming future-proof, resilient, and sustainable.
Find Foodmarks near you to discover these best-kept favorites great with Ice-Cold Coca-Cola this day & beyond.
Coca-Coca Foodmarks has launched another world class food capital in Vigan City. On December 10, 2024, I attended the launch of Coca-Cola Foodmarks Vigan that was held at Evelyn Cafe in La Casa Blanca Vigan Hotel, Vigan City, Ilocos Sur, Region 1 (Ilocos Region), Philippines.
Coca-Cola Foodmakrs Vigan is considered as the first Coca-Cola Foodmarks in North Luzon of the Philippines. The event was themed: “Coca-Cola Foodmarks, Historic Streets, Authentic Eats, Ice-Cold Coca-Cola”. The team of Coca-Cola Philippines is into mission and advocacy to promote not only tourism but the local cuisines and delicacies of Vigan. To support and promote the best of Vigan: Bagnet, Pakbet and other Ilocano Specialties in the diverse communities in this nation and entire world.
The partnership of The Coca-Cola Philippines thru Coca-Cola Foodmarks, Local Government Unit (LGU) of Vigan and residences in the community are necessary to achieve its goal to uplift the livelihood and tourism in Vigan City.
Coca-Cola Foodmarks will transform all local food maps in the global landmarks. Sharing the rich’s people of Filipino meaning in the world, from Vigan’s iconic dishes, to other regions by the foods this day & beyond.
Let’s support and visit the Coca-Cola Foodmarks of the Historic Streets in Vigan and experience Authentic Eats of the best of Vigan: Bagnet, Pakbet and other Ilocano Specialties, great with Ice-Cold Coca-Cola.
