Category: Food & Beverages

  • URC’s state-of-the-art flour mill, set to commence operations in Q4

    URC’s state-of-the-art flour mill, set to commence operations in Q4

    Who else wants to know more about the URC FLOUR’S LARGEST? Recently, Universal Robina Corp. Flour Division inaugurated their largest flour mill in Sariaya, Quezon is equipped with state-of-the-art automated technology, which can process of up to 1,320 tons of flour per day.

    SARIAYA, QUEZON – PHILIPPINES – Universal Robina Corp. (URC), one of the country’s largest food and beverage firms, is set to open a new mill in Sariaya town, in Quezon Province, to further boost its production of quality flour.

    URC Flour Sariaya – set to be operational in the fourth quarter of 2024 – will raise URC Flour’s capacity, from 2,180 MT per day to about 3,500 MT per day.

    COMMITTED TO NOURISHING THE NATION. With the launch of URC Flour’s newest flour plant, the company is helping lay a solid foundation in advancing food production and security in the country.

    L-R: Conrado M. Estrella III, Secretary of Department of Agrarian Reform, Francisco “Kiko” Tiu Laurel Jr. , Secretary of Department of Agriculture, Ferdinand “Bongbong” R. Marcos Jr., President Republic of the Philippines, Lance Gokongwei, Chairman Universal Robina Corporation, Irwin C. Lee, President and Chief Executive Officer, Universal Robina Corporation, Ellison Dean C. Lee, Managing Director, Universal Robina Corporation- Flour Division.

    “We are seeing an ever-growing demand for our products. This new flour mill will allow us to meet that demand, maintain the quality of our products and keep our price point competitive,” said Irwin C. Lee, URC President & CEO.

    The new facility will use a fully automated flour-milling technology that fully integrates the roller mill’s control and monitoring system in the main station, a first in the Philippines.

    PRESSING FORWARD TO A BRIGHTER FUTURE. The URC Flour Sariaya Plant is now operational which will bring the company’s total milling capacity to over 104,100 bags daily.

    L-R: Ferdinand “Bongbong” R. Marcos Jr., President Republic of the Philippines, Irwin C. Lee, President and Chief Executive Officer, Universal Robina Corporation, Lance Gokongwei, Chairman Universal Robina Corporation, Francisco “Kiko” Tiu Laurel Jr. , Secretary of Department of Agriculture and Conrado M. Estrella III, Secretary of Department of Agrarian Reform.

    “This Php 5.4 billion investment is an affirmation of our confidence in our economy and the conducive investment climate in our country. It is also a concrete manifestation of our steadfast support in improving our nation’s food security, aligned to the priorities of His Excellency President Ferdinand Marcos Jr. and Secretary Francisco Tiu Laurel to enhance agricultural productivity and strengthen the grain sector” said Lance Y. Gokongwei, Chairman Universal Robina Corporation. ““With the launch of this new flour mill, we are helping lay a solid foundation in advancing food production and security in our country” added Gokongwei.

    URC Flour Sariaya will also have the capability to do fully automatic packing operations, which will speed up the production process and reduce wastage.

    This technology upgrade maximizes efficiency at the plant, reduces costs and overall cuts URC’s carbon footprint. It is in line with URC’s push to bring down the amount of energy and other resources it uses to manufacture its products.

    The mill sits on 10 hectares in Sariaya. When fully operational, it will provide at least 150 jobs.

    WITNESS THE UNVEILING OF A NEW ERA. URC Flour’s investment in their new Sariaya Flour Mill brings great promise to the local community of Sariaya. Beyond its economic impact, generating jobs and creating business opportunities for suppliers and service providers.

    “URC Flour Sariaya is a testament to our unwavering dedication to innovation, quality and growth,” said Lee. “With its enhanced technology, substantial capacity and focus on community development, the plant is poised to become a cornerstone of URC’s progress and a catalyst for positive change in the area,” Lee added.

    URC Flour is one of the Philippines’ top flour millers. It started commercial operations in 1970 with its first plant in Pasig. It opened its second plant in Davao in 1991.

    ABOUT UNIVERSAL ROBINA CORPORATION (URC) FLOUR DIVISION:

    URC’s Flour Division is one of the top flour milling companies in the Philippines. With plants present in Manila, Davao and now Sariaya, Quezon. The addition of this new plant, which is URC’s largest, brings the company’s total milling capacity to an extraordinary 3,470 tons per day, which is equivalent to over 104,100 bags daily. Through its state-of-the-art flourmills and blending facilities, URC Flour Division offers customized products that cater to the specific needs of its customers.

    Reference:

    Lariza Garcia

  • Let’s Get Moving: 5 ways to Make Movement Fun and Excitement

    Let’s Get Moving: 5 ways to Make Movement Fun and Excitement

    Have a break, make movement of fun and excitement with Jack ‘n Jill Nova in every single day!

    An active lifestyle can be a great way to improve your mood, making you feel happier and more energized. If you’re just finding your groove in working out, there are exciting ways to get your steps in. You can even make the experience more amazing by capping it off with a multigrain snack such as Jack ‘n Jill Nova.

    Whether you’re a casual or experienced mover, you can start with these five activities at home:

    Dance to your heart’s content

    Signing up for a dance or Zumba class can be daunting at first, especially if you’re doing it alone. Once you get past the nerves, you’ll learn to just follow the beat and move to your own rhythm. If you don’t want to join a class, no problem. You can always put on your favorite playlist or follow a dance workout video online in the comfort of your own home.

    Recently, Jack ‘n Jill Nova hosted NOVAmazing Moves, a series of pop-up events that aims to make movement fun and accessible for everyone through various activities. The multi-gain snack brand aims to support people’s active lifestyles, encouraging them to move with no pressure.

    Hula hoop your worries away

    Another fun activity that feels like play is hula hooping. This can be a great option if you want to improve your coordination and strengthen your core without the heavy lifting. It can also be a fun bonding activity with the kids in your household.

    Sweat it out on a bike

    Biking continues to be a popular activity across multiple generations. If you’ve always wanted to learn how to ride a bike, now’s the time to do it. You can also sign up for indoor biking classes, where you can pedal to lively beats and meet new people.

    Learn the ropes

    Jump rope can be a fun workout to try because it feels like you’re just playing outside. You can even elevate your experience by jumping to some hip music and learning trendy tricks. This was one of the interactive classes enjoyed by the attendees of the NOVAmazing Moves pop-ups where they learned the basics and a few fun tricks.

    Run with friends

    Running clubs are all over social media these days. Running has grown from being an activity to increase stamina and stay in shape to a community building effort. Grab your friends and create your own mini running club to get your steps in. After all, exercising with friends can be a fun time.

    These are just some quick and simple activities that can bring activeness and movement to your lifestyle. You can easily make your own NOVAmazing day by treating yourself with a bag of Jack ‘n Jill Nova which comes in Country Cheddar, Homestyle BBQ and Sweet Chili flavors.

    Grab a bag of Jack ‘n Jill Nova at any supermarkets and convenience stores near you. For more information and updates, don’t forget to like and follow Nova’s Facebook page.

    Jack ‘n Jill Nova is a product of Universal Robina Corporation (URC), maker of well-loved Pinoy snack and beverage products such as C2 Cool and Clean, Great Taste Coffee, Jack ‘n Jill Piattos, Nova, Maxx, Cloud 9, Magic Crackers, and many others. To learn more about URC, visit its website (www.urc.com.ph), Facebook page (@URCPhilippines) and TikTok account (@URCPhilippines).

    Reference:

    Lariza Garcia

  • San Miguel Foods Celebrates the Holidays with a Festive Home Foodie Madalicious Christmas Kickoff

    San Miguel Foods Celebrates the Holidays with a Festive Home Foodie Madalicious Christmas Kickoff

    San Miguel Foods has officially welcomed the holiday season with the highly anticipated Home Foodie Madalicious Christmas Kickoff that was held on October 29, 2024 at the San Miguel Foods Culinary Center in Pasig City. This exclusive gathering was a vibrant celebration of food, creativity, and the festive spirit, bringing together over 40 influencers and digital creators, the event combined culinary inspiration, interactive activities, and social media engagement to reinforce Home Foodie’s position as a go-to recipe hub for simple yet delicious meals.

    A Holiday Wonderland

    The Culinary Center was transformed into a picturesque holiday wonderland. Every corner radiated warmth and joy, from the festive décor to the curated program designed to showcase the best of San Miguel Foods’ iconic brands. Over the course of three hours, attendees immersed themselves in the magic of the season while participating in activities that fostered creativity and camaraderie.

    Event Highlights

    1. Interactive Games and Challenges

    The kickoff featured engaging games that encouraged collaboration and fun. One standout was 4Pics & Words, which tested guests’ familiarity with San Miguel Foods products. Another highlight was the Home Foodie Passport activity, where influencers completed tasks such as sharing posts on their social media platforms and urging followers to download the new Home Foodie e-cookbook.

    These activities elevated the online presence of Home Foodie and gave participants opportunities to win premium prizes. Among the coveted rewards were a smart digital oven, a digital slow cooker, a deep fryer, a griddle pan, and high-quality Masflex cookware.

    2. Launch of the Home Foodie Madalicious Celebrations E-Cookbook

    The event officially introduced the Flavors for the Holidays e-cookbook, a collection of 17 recipes perfect for the festive season. The cookbook features easy-to-prepare appetizers, main dishes, and desserts—all crafted with beloved San Miguel Foods products.

    Guests enjoyed a preview of the cookbook’s delectable offerings, sampling dishes that included savory Purefoods Fiesta Ham recipes and rich Magnolia Chicken Timplados creations. The cookbook aims to simplify holiday cooking while ensuring every meal is delicious and memorable.

    3. Cooking Demo by Happy Ongpauco-Tiu

    Adding a personal and professional touch to the event was renowned restaurateur Happy Ongpauco-Tiu, who conducted a live cooking demonstration. Her presentation included innovative tips to elevate traditional holiday meals.

    One highlight of her demo was the preparation of Pandesal Ensaymada with Christmas Ham—a fusion of sweet, cheesy pandesal and savory Purefoods ham. This unique twist on a Filipino classic delighted attendees and perfectly captured the festive spirit.

    4. Culmination of the Home Foodie Madalicious Cookoff Influencer Edition

    The event also recognized the winners of the Home Foodie Madalicious Cookoff, an influencer-focused cooking challenge held earlier in October. Participants had one hour to create dishes using mystery ingredients from San Miguel Foods.

    This competition showcased culinary creativity, with entrants using state-of-the-art equipment sponsored by Reyna Gas and Masflex Cookware.

    The winners were:

    Grand Prize: Roanne Tadina for her Lime Oriental Wings featuring Magnolia Chicken Timplados Oriental Wings, earning her a 20-liter microwave oven.

    1st Place: Charisse Espinosa for her Beef Tapa Shepherd’s Pie using Purefoods Beef Tapa, rewarded with a 6-liter digital air fryer.

    2nd Place: Karina Ramos for her Ginataang Manok Inasal using Magnolia Chicken Timplados Inasal, winning an electric hotpot barbecue griller.

    Non-winning participants were also acknowledged, receiving elegant Masflex dinnerware sets as a token of appreciation.

    Special Guests and Recognition

    The awards ceremony was graced by notable personalities, including Llena Tan Arcenas, San Miguel Foods Culinary Services Manager, and Leah Golez, AVP Sales & Marketing Manager. Joining them were celebrity chef Gene Gonzalez and executives from Masflex, adding prestige to the occasion.

    Their presence underscored the event’s significance in celebrating culinary talent and innovation.

    Building a Community Through #Madalicious Meals

    The Home Foodie Madalicious Christmas Kickoff went beyond being just an event; it was a testament to San Miguel Foods’ commitment to fostering a community of food enthusiasts. By creating opportunities for influencers to connect, share, and inspire, the event highlighted the ease and joy of preparing #Madalicious meals.

    Join the Home Foodie Community

    The celebration doesn’t end here. San Miguel Foods invites everyone to continue the holiday festivities by exploring more recipes, tips, and inspiration through the Home Foodie platforms. Follow them on Facebook, TikTok, YouTube, Instagram, or visit the official Home Foodie website for more #Madalicious holiday ideas.

    This event is a reminder that the best holiday traditions begin with food, love, and the shared joy of cooking. Whether you’re a seasoned chef or a home cook, San Miguel Foods ensures your holidays will be as delicious as they are memorable.

    Reference:

    Lariza Garcia

  • Crunch, Collect, Conquer: Mister Potato Partners with Netflix’s Squid Game 2 for a Snack-Tastic Contest

    Crunch, Collect, Conquer: Mister Potato Partners with Netflix’s Squid Game 2 for a Snack-Tastic Contest

    Snack fans, assemble! Are you ready to join the Crunch to Win: Mister Potato x Squid Game 2 contest?

    Mister Potato Philippines is taking your love for snacks to a thrilling new level. In collaboration with Netflix’s global hit Squid Game, Mister Potato has launched an interactive contest that could turn your next canister of crisps into a passport to incredible prizes—including a dream trip to South Korea!

    Dubbed the Crunch to Win: Mister Potato x Squid Game 2 contest, this high-stakes campaign combines the excitement of Netflix’s breakout series with the irresistible crunch of Mister Potato snacks. Whether you’re a Squid Game superfan or a dedicated snacker, this campaign promises something for everyone.

    The Crunch That Could Take You to Korea

    Running from November 15, 2024, to January 15, 2025, the Crunch to Wincontest invites snack lovers to uncover hidden Squid Game-inspired symbols inside the metal lids of specially marked Mister Potato canisters. These symbols could be your ticket to an unforgettable journey filled with exclusive prizes.

    Here’s what’s at stake:

    ● Weekly Prizes:

    ○ Squid Game Funko Pop collectibles.

    ○ P1,000 worth of vouchers for select partners.

    ○ Bundles of Mister Potato products to keep your snack stash stocked.

    ● Grand Prize:

    ○ A dream getaway to South Korea, including airfare, accommodations, and a curated itinerary designed to immerse you in the magic of Korean culture.

    ● Consolation Prizes:

    ○ Additional bundles of Mister Potato products.

    ○ Exclusive Squid Game merchandise and vouchers worth up to P1,500.

    Each canister brings a new opportunity to win, making snack time an even more exciting adventure!

    How It Works

    Participating in the contest is as easy as crunching open your favorite Mister Potato flavor. Follow these steps to join:

    1. Purchase limited-edition Mister Potato x Squid Game 2 canisters, available at leading retailers nationwide.
    2. Look for the hidden Squid Game symbols inside the metal lid of the canister.
    3. Submit your entries online at www.misterpotatoph.com.
    4. Follow Mister Potato on Facebook, Instagram, X (formerly Twitter), and TikTok to get updates on contest announcements, symbol collection tips, and winner reveals.

    Each unique symbol you find serves as a ticket to the weekly draws and the grand prize. The more symbols you collect, the better your chances of winning!

    Pop Culture Meets Snack Innovation

    This collaboration between Mister Potato and Squid Game 2 is a testament to the power of blending entertainment and consumer engagement. With Squid Game returning for a much-anticipated second season, Mister Potato aims to capture fans’ excitement and turn it into an unforgettable brand experience.

    “Collaborating with Squid Game 2 felt like a natural fit for Mister Potato. Both our brand and the series have legions of loyal fans, and this contest allows us to bring something truly exciting and unique to both audiences,” said How Yuan Yi, Chief Marketing Officer of Mister Potato. “We’ve combined the thrill of watching Squid Game with the fun of enjoying a snack, offering fans a chance to win fantastic rewards along the way.”

    By linking its signature snack with one of Netflix’s one of the most successful series, Mister Potato taps into the growing trend of experiential marketing, where brands create memorable, interactive moments for their consumers.

    Beyond Snacking: A Gateway to Adventure

    The Crunch to Win campaign isn’t just about munching on crisps; it’s about being part of a global phenomenon. The collaboration celebrates the best of both worlds—Mister Potato’s bold flavors and Squid Game’s gripping storytelling. Together, they’ve created a contest that takes consumer engagement to the next level.

    “This collaboration with Netflix is about more than just cross-promotion,” the spokesperson added. “It’s about offering a new kind of experience, where our product becomes part of the fun and excitement of a global entertainment event. It’s not just a snack anymore; it’s a gateway to an adventure.”

    Exclusive Canister Designs

    The specially marked canisters are just as exciting as the prizes. Each flavor—Original, Sour Cream & Onion, Honey Cheese, Hot & Spicy, and Barbecue—features limited-edition Squid Game designs, making them collectible items for fans of the series. Whether you’re a fan of the iconic Red Light, Green Light doll or the mysterious masked guards, these canisters add a touch of Squid Game to your snack shelf.

    Your Chance to Be a Winner

    Ready to crunch your way to South Korea? The Crunch to Win contest is your ticket to rewards that go beyond the snack aisle. With prizes designed for fans of both Mister Potato and Squid Game, this campaign offers a unique way to connect with your favorite snack brand while celebrating the cultural phenomenon that is Squid Game.

    The contest is live from November 15, 2024, to January 15, 2025. Don’t miss your chance to collect those symbols, rack up entries, and snag one of the amazing prizes.

    For more information and contest mechanics, visit www.misterpotatoph.com. Be sure to follow Mister Potato on social media to stay updated on the latest announcements, winner highlights, and special promotions.

    About MAMEE-Double Decker

    MAMEE-Double Decker (M) Sdn Bhd was founded in 1971 when the late Group Executive Chairman, Datuk Pang Chin Hin started to produce dried noodles and vermicelli together with his eldest son, CEO, Tan Sri Pang Tee Chew. This small business, then known as Pacific Food Products and located in Ayer Keroh, Melaka set the wheels turning for what eventually became MAMEE-Double Decker. Datuk Pang’s other sons, COO Datuk Wira Pang Tee Nam and the late Pang Tee Suan, together with the rest of family – now in their 3rd generation – developed it into one of the largest food and beverage manufacturers in Malaysia. MAMEE-Double Decker was eventually incorporated in 1991. The company has set up plants across Malaysia – including in Kuala Lumpur and Kuantan, and currently employs over 2,000 staff – before expanding to Myanmar and Indonesia.

    Facebook: Mister Potato Philippines

    Instagram: @misterpotatophilippines

    X: @MisterPotato_PH

    TikTok: misterpotato_ph

    Reference:

    Ms. Lariza Garcia

  • Celebrate Friendsmas with Seattle’s Best Coffee’s New Caramel Pecan Collection

    Celebrate Friendsmas with Seattle’s Best Coffee’s New Caramel Pecan Collection

    Seattle’s Best Coffee’s New Caramel Pecan Collection is one of the best gifts to loved ones or giveaways to coffee lovers during this season in the community.

    This holiday season, Seattle’s Best Coffee is turning up the festive cheer with the perfect way to celebrate “Friendsmas”—a time to gather with your closest friends and enjoy the warmth and joy of the season. And what better way to treat your friends than with the new Caramel Pecan Collection from Seattle’s Best Coffee? This collection is crafted to elevate your holiday gatherings with the delightful fusion of rich caramel and nutty pecan flavors in four irresistibly indulgent beverages.

    The Caramel Pecan Collection is designed for those who want to savor the sweetness of the holidays with the people who matter most. Whether you’re catching up over coffee, exchanging gifts, or simply enjoying each other’s company, these drinks add a touch of festive flavor to your Friendsmas celebrations.

    Iced Caramel Pecan: For a cool and refreshing treat, the Iced Caramel Pecan is your go-to drink. Perfectly balanced with the sweetness of pecan praline syrup, combination of cream and milk, sugar syrup, espresso, and ice cubes, this beverage is a refreshing way to enjoy your holiday hangouts, whether you’re out and about or relaxing at home with friends.

    Caramel Pecan Javakula: When you want to impress your friends with something irresistibly creamy, the Caramel Pecan Javakula is the perfect choice. This ice-blended creation combines the exquisite sweetness of pecan praline syrup with the smooth texture of the Javakula, topped off with a swirl of whipped cream. It’s a delightful way to add some extra indulgence to your Friendsmas gatherings.

    Caramel Pecan Javanilla: For those who have a sweet tooth, the Caramel Pecan Javanilla is the ultimate Friendsmas treat. Blending coffee ice cream with pecan praline syrup, low-fat milk, chilled water, and garnished with whipped cream, this drink is the perfect dessert in a cup to share with friends who love a little extra sweetness in their lives.

    Hot Caramel Pecan: Nothing says cozy holiday vibes like the Hot Caramel Pecan. This warm and luscious beverage, made with pecan praline syrup, combination of cream and milk, sugar syrup, and an espresso shot, is ideal for those cold December nights when you’re catching up with friends and sharing stories over a cup of Seattle’s Best Coffee.

    This holiday season, the best gifts are the ones you share with those who make your holidays brighter. Catch up with your friends over some Caramel Pecan—visit your nearest Seattle’s Best Coffee location and follow Seattle’s Best Coffee on Instagram, Facebook, or TikTok to learn more.

    About Seattle’s Best Coffee:

    Seattle’s Best Coffee is dedicated to providing coffee lovers with the finest blends and exceptional service. Known for its rich, smooth coffee and welcoming atmosphere, Seattle’s Best Coffee continues to innovate and delight its customers with new and exciting offerings. Learn more at <seattlesbest.com.ph>

    Reference:

    Ms. Lariza Garcia

  • Discover a New Way to Experience Spice with Kenny Rogers Roasters’ Flamin’ Hot Pepper Roast

    Discover a New Way to Experience Spice with Kenny Rogers Roasters’ Flamin’ Hot Pepper Roast

    Turn up the heat with the hottest sensation to come out of Kenny Rogers Roasters: The Flamin’ Hot Pepper Roast and Ribs. The new recipe goes beyond the usual thrill that you get in spice; it takes your taste buds on a flavorful journey with a combination of spicy, tangy, zesty, and savory. It’s an exciting new way to enjoy your Kenny Rogers favorites.

    The new Flamin’ Hot Pepper Roast and Ribs just heats different, as it can elevate your dining experience with its balanced flavor and addicting kick of spice at the end—as if you’re on an exciting trip. This product line is guaranteed to bring a unique adventure to even the most seasoned of spicy food lovers.

    Discover a new way to experience spicy:

    1. Flamin’ Hot Pepper Roast (PHP 770)

    A plate of food on a table

    The signature favorite roasted chicken is now marinated in herbs and spices, basted in a fiery hot pepper sauce.

    2. Flamin’ Hot Pepper Roast Solo B (PHP 310)

    A plate of ribs and sauce.

    Quarter roast chicken marinated in herbs and spices, basted in a fiery hot pepper sauce. Served with 2 side dishes, 1 rice, and signature corn muffin.

    3. Flamin’ Hot Pepper Ribs (P835)

    A plate of food on a table

    Kenny Rogers’ signature ribs basted in a fiery hot pepper sauce for that extra kick of flavor!

    4. Flamin’ Hot Pepper Ribs Solo B (PHP 480)

    Kenny’s signature fall-off-the-bone ribs infused with a fiery blend of hot peppers and spices. Includes 1 half slab of Flamin’ Hot Pepper Ribs, rib sauce, 1 cup of rice, 1 side dish, and a corn muffin.

    Enjoy layers of fiery flavors with Kenny Rogers’ new Flamin’ Hot Pepper Roast and Ribs available for dine-in or takeout. If you want to have it delivered, visit www.kennyrogersdelivery.com.ph, call the hotline: 8-555-9000, or order via Grab Food and Food Panda.

    Don’t miss out on the latest videos and updates by following Kenny Rogers Roasters’ official pages: @KennyRogersPH on Facebook, @kennyrogersph on Instagram, Youtube (https://www.youtube.com/c/KennyRogersRoasters), and Tiktok @kennyrogersph.

  • IFEX Philippines 2024

    IFEX Philippines 2024 is the Philippines’ Biggest International Trade Show For Food and Ingredients organized by Center for International Trade Expositions and Missions (CITEM) and Department of Trade & Industry (DTI) Philippines that was held on May 10, 2024 – May 12, 2024 at World Trade Center Metro Manila (WTCMM), Mezzanine Level WTCMM Building, Sen. Gil J. Puyat Ave. cor. Diosdado Macapagal Blvd., Pasay City 1300.

    IFEX Philippines is the country’s premier global platform that develops and promotes the export capabilities of SMEs providing quality Filipino and Asian food and ingredients. The Food Philippines IFEX was dubbed as “It’s A Salu-Salo! Find the Best Flavors & Ingredients Here”. With the enhanced IFEXConnect.com, it optimizes the sourcing experience of food buyers anywhere in the world. IFEX Philippines continues to provide agile solutions for Filipino Food & Beverage (F&B) entrepreneurs.

    The participants and those who have joined the IFEX Philippines 2024, experienced the distinct immersive spaces under under this year’s Flavor Finds and have seen what’s new and innovative in today’s food industry.

    At IFEX’s trade hall, the show featured are as follows:

    1. FAST CATCH – Functional, Authentic, Sustainable, and Twist. An interpretation of what’s in and the future of food based on the market place of consumers around the globe. Functional – Satiates beyond nutrition by offering health benefits for longevity and against sickness. Authentic – Intertwines culture and history into a rich tapestry of culinary taste. Sustainable – Health and regenerative to both people and the environment. Twist – Fresh and surprising takes on conventional food flavors, ingredients, and preparation.

    2. The Katha Awards Gallery – showcases outstanding IFEX Philippines exhibitors who have made a mark in food excellence with their latest food offerings and applications.

    3. Regional Flex – Community pride on display with products distinct to specific regions of the Philippines.

    4. Open House – Programs and initiatives by public and private sectors that champion Filipino food exporters, manufacturers, and MSMEs.

    5. Philippine Food Holidays by Ms. Clang Garcia – Bringing you to a creative food journey through a story telling Photo Exhibit of Ms. Clang Garcia’s 15-year research on Generational Dishes, Delicacies, Culinary Custodians and Coconut Culture.

    IFEX Philippines Show Components are the following:

    1. EXHIBITION – Showcases thousands of Philippine and Asian food and flavors at par with the global export market, all under one roof.

    2. MARKETPLACE – Allows buyers and the general public access to a diverse retail space comprised of thousands of food offerings from IFEX Philippines exhibitors.

    3. BUSINESS MATCHING – Connects trade buyers and IFEX Philippines exhibitors through convenient onsite and online engagement oppurtunities.

    4. IFEX TALKS – Creates a valuable learning space about food exporting and technicalities global trends, and new marketv.

    5. SPECIAL EVENTS – Celebrates Katha Awards for Food with quality offerings and innovations from IFEX Philippines exhibitors.

    Participants and guests who joined the IFEX Philippines 2024 has experience the Biggest International Trade Show For Food and Ingredients at WTCMM Retail Hall & Consumer Area as follows:

    1. MARKET PLACE – General public and direct consumers has enjoyed of the variety of food products of the diverse exhibitors in the Market Place. Enjoyed Premium 7 products and other rising global food stars. The exhibitors are 3 SHER’S FOOD PRODUCTS, SEAGLE LOGISTICS, INC., 3SISTERS HOMEMADE BANANA, 53 COCONUT FARM, A5 FOOD PRODUCTS, ACT-WEL, INC., AG NUTRICEUTICALS, AHYA COCO ORG FOOD MFG, AICE, AIRSPEED, AISHA-FIL FOODS INC., AIZA’S SWEETS, ALBAY PILINUT CANDY, ALBAY/DAI HAI/JRESH ET AL, ALBOCO FOOD INDUSTRY, ALENTER FOOD INC., ALT SCOOPS, AMLEY FOOD CORPORATION, ANTAS, AQUARIANE FOOD PROD MFG, AR-AM FOOD HOUSE, AUDREY’S CONFECTIONERIES, AZELBREN’S SPICE & FOOD, BAHAGHARI GLOBAL FOOD, BAHI ENTERPRISES,

    2. IFEX KITCHEN – Experts showed live cooking demonstrations at IFEX KITCHEN of the following:

    A. Flavor Innovations: Redefining Filipino Cuisine with a Twist by Chef Lelaine Joy Ibe & Geraldine Hizole, Patricia Food Processing Coro.

    B. Barista 101 by Chef Ernest Martin, Head Roaster Don Leonardo Sadsad & Barista John Richard Co, Chapter Coffee Roastery and Cafe.

    C. A quick and Easy Cooking Demo by Chef Dexter Ngo, Plant based Association of the Philippines.

    D. Better with Baken by Chef Carlos Villaflor, Baken Philippines Inc.

    E. Amazing Dishes with EXCELLENT Products by Chef Reina Ancheta, Jeverps Manufacturing Corp.

    F. Ube and Mozzarella Magic in the Kitchen by Chef Alex Viola, Elufa Multi-Link Inc.

    G. Binukuhang Manggaby Ms. Clang Garcia

    H. World of Flavors by Chef Jaz Escano, Century Pacific Food, Inc.

    I. Cook with COCOES by Chef Cecille Chang, Lionheart Farms Philippines Inc.

    J. Summer Sizzle: Stay Cool, Stay Strong with Tropical Blend Malunggay Smoothie by Ms. Maria Teresa Santiano. Hold Industry Development Group.

    K. Cooking Demonstrations by Cook Magazine.

        1. BUENDIA FOOD BY THE COURT: Basketball Court & Food Park in Makati City

          BUENDIA FOOD BY THE COURT (BFBTC) is the first ever food park with basketball court in Makati City. The creation of BFBTC is based on the novel concept of mixing a food park with a basketball court proved to be a success.

          Basketball is one of the favorite and familiar sports of the diverse persons in the Philippines. In this regard, the two (2) basketball courts of BUENDIA FOOD BY THE COURT, this day, are the best basketball courts to play basketball of diverse teams of the diverse companies or groups as team building, recreational, basketball league and others from the diverse communities and nearby cities in Makati City.

          The diverse players and guests could dine in the diverse food establishments with their diverse recipes and beverages at BUENDIA FOOD BY THE COURT.