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Category: Food & Beverages

  • San Miguel Beer Rocks Okada with a Grand Oktoberfest Kick-off Party

    San Miguel Beer Rocks Okada with a Grand Oktoberfest Kick-off Party

    There is no party like a San Miguel Oktoberfest party. The most-anticipated beer festival kicked off at Okada Manila last September 20 to 21, 2025. As San Miguel Beer celebrates its 135th year of serving great beers around the world, San Miguel Brewery Inc. (SMB) brings back the fiesta vibe that made the event an iconic spectacle.

    Over 8,000 revelers flocked Okada Manila’s Crystal Pavilion during the two-day event filled with an array of specially crafted beers paired with top-notch food offerings over pulse-pounding music from a powerhouse lineup of top local acts.

    The festivities were opened with a toast led by SMB President Carlos M. Berba, San Miguel Pale Pilsen Brand Ambassador Coco Martin, and Okada Manila Vice Chairperson Takako Okada. The event kicked off a series of San Miguel Oktoberfest Events which will happen at the Paseo de Santa Rosa in Santa Rosa, Laguna on October 18, 2025 and at the Queensland Manor in Cebu City on October 31, 2025.

    SMB lit up the famed integrated resort as guests were treated to complimentary beer samplers curated from San Miguel Beer’s global portfolio of brews as well as exciting new brews including India Pale Ale, Fruity Wheat Ale, Summer Ale and Specialty Lager.

    Pop-ups lined the Crystal Pavilion’s signature winding walkway with gourmet restaurants Las Flores, Café Fleur by Chef Sau, Flipside Burgers, and Purefoods Deli setting up shop while SMB’s new Draft Beer Mobile Bar Truck added more to the overflowing beer at the venue. Party-goers also took home plenty of limited-edition San Miguel Beer merchandise to remember the epic event.

    The San Miguel Oktoberfest party rocked to some of the country’s top acts including Rico Blanco, Lola Amour, December Avenue, Maki, Arthur Nery, Brownman Revival, The Dawn, Autotelic, The Juans, Over October, The Cohens, Paprika, DWATA, Carousel Casualties, It All Started in May, Magiliw Street, Sean Archer, Acapellago, DJ Chelsea, and DJ Rammy.

    More good vibes went around when recently crowned PBA All-Filipino Cup Champions, the San Miguel Beermen, shot hoops with Oktoberfest party goers. Billiards legends Efren “Bata” Reyes and Francisco “Django” Bustamante also played an exhibition match and challenged revelers who dare to showcase their pool table skills.  

    The night wasn’t just a celebration, it was a memory-making spree where every sip and souvenir captured the spirit of San Miguel Beer.

    San Miguel Pale Pilsen brand ambassador Coco Martin gets beer fresh from the tap during the kick-off party of the San Miguel Beer Oktoberfest at Okada Manila

    San Miguel Oktoberfest remains to be the largest fiesta in the country recognized by the Department of Tourism since 2005. Get your tickets now at Ticket2Me.net for the San Miguel Oktoberfest at Paseo de Santa Rosa in Santa Rosa, Laguna on October 18, 2025 featuring Rocksteddy, Sunkissed Lola, Progeny, The Collars, and Parisukat and the San Miguel Oktoberfest at the Queensland Manor in Cebu City on October 31, 2025 with Urbandub, December Avenue, Missing Filemon, Nikolay, and Kuwako as featured acts.

    For the complete schedule of events, latest promos, and updates, like and follow San Miguel Oktoberfest on Facebook (www.facebook.com/SanMiguelOktoberfest).

    Reference & Media Contact:

    ED UY
    Editor, Founder
    Where Is Ed Uy? | The Technivore
    Columnist, Business Mirror

  • 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐭𝐡𝐞 𝐕𝐢𝐛𝐫𝐚𝐧𝐭 𝐚𝐧𝐝 𝐂𝐨𝐥𝐨𝐫𝐟𝐮𝐥 𝐂𝐮𝐥𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐨𝐟 𝐂𝐚𝐠𝐚𝐲𝐚𝐧 𝐕𝐚𝐥𝐥𝐞𝐲 𝐚𝐭 𝐭𝐡𝐞 𝟏𝟗𝐭𝐡 𝐏𝐚𝐝𝐝𝐚𝐲 𝐧𝐚 𝐋𝐢𝐦𝐚 𝐑𝐞𝐠𝐢𝐨𝐧𝐚𝐥 𝐓𝐫𝐚𝐝𝐞 𝐅𝐚𝐢𝐫!

    𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐭𝐡𝐞 𝐕𝐢𝐛𝐫𝐚𝐧𝐭 𝐚𝐧𝐝 𝐂𝐨𝐥𝐨𝐫𝐟𝐮𝐥 𝐂𝐮𝐥𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐨𝐟 𝐂𝐚𝐠𝐚𝐲𝐚𝐧 𝐕𝐚𝐥𝐥𝐞𝐲 𝐚𝐭 𝐭𝐡𝐞 𝟏𝟗𝐭𝐡 𝐏𝐚𝐝𝐝𝐚𝐲 𝐧𝐚 𝐋𝐢𝐦𝐚 𝐑𝐞𝐠𝐢𝐨𝐧𝐚𝐥 𝐓𝐫𝐚𝐝𝐞 𝐅𝐚𝐢𝐫!

    Now on its 19th year, Padday na Lima Regional Trade Fair is back on the Metro! This yearly showcase of Cagayan Valley’s best of the best will be held on September 19-25, 2025 at the Upper Ground Floor, Carousel Court and East Hall, Festival Mall Alabang, Muntinlupa City. Visitors to the trade fair can expect a wide, dazzling array of products, showing the finest tradition culture and creativity at the heart of the metropolis.

    More than 100 Micro, Small, and Medium Enterprises (MSMEs) from Batanes, Cagayan, Isabela, Quirino, and Nueva Vizcaya will showcase their products from fresh fruits and vegetables to processed foods, aquatic and fishery products, native delicacies (kakanin), rice and corn-based goods, plants, furniture, and furnishings, and innovative new products.

    Aside from promoting products, the trade fair will also offer unique opportunities and experiences highlighting tourism and investment opportunities in the region. Featuring the Provincial Pavilions of Batanes and Isabela, mall-goers can explore the one-of-a-kind culture of Batanes, and the abundance of agricultural products of Isabela. Buyers from Manila can also look forward to a special pavilion by the City of Ilagan, showcasing the heart and pride of Isabela’s capital city.

    Padday na Lima will bring fresh energy this year with their festival passport where buyers can collect stamps after every purchase or booth interaction to unlock access to games, activities, and a chance to win exciting prizes. Fun activities will also include food and wine tasting, a captivating fashion show, and a creative crafts demonstration.

    But the fun won’t stop at the fair! Buyers from the Metro can now easily get their hands on the finest products of Cagayan Valley with just a few clicks through PaddayNaLima.ph. In partnership with Shopee and Mayani.ph, these sought-after good are now made accessible to the buyers more than ever!

    Padday na Lima, an Ybanag vernacular for “made by hands”, is the region’s biggest fair and a platform to promote the exquisite products of Region 2. It has been the seeding ground for growth and progress, helping Region 2’s MSMEs to reach their full potential for economic and social development through business matching activities and interactive collaborations with private and public sectors.

    This September, feast your eyes on the wonderful abundance from Cagayan Valley’s unique heritage and traditions at the Padday na Lima Regional Trade Fair. Join us and immerse yourself with all the wonderful things in store; Padday na Lima is waiting for you!

    See you there!

    Reference & Media Contact:

    Lariza Garcia

  • Deliciously Healthy Through the Years: Kenny Rogers Roasters Celebrates 30 Years of Flavorful Legacy

    Deliciously Healthy Through the Years: Kenny Rogers Roasters Celebrates 30 Years of Flavorful Legacy

    Kenny Rogers Roasters is renowned for serving “deliciously healthy” meals and is proudly celebrating its 30th anniversary—a remarkable feat in a fast-paced, trend-driven industry where longevity is a true badge of success. Since 1995, the brand has grown into the country’s leading fast-casual restaurant, with over 150 stores nationwide. Known for its signature roasted chicken, hearty sides, and exciting food innovations, Kenny Rogers Roasters has redefined how Filipinos enjoy wholesome meals—proving that true greatness only gets better with time.

    Redefined What Healthy Tastes Like

    For the past 30 years, Kenny Rogers Roasters has redefined what healthy tastes like by offering wholesome, flavorful meals in a fast-casual setting. Known for its Classic Roasted Chicken—tender, juicy chicken slow-roasted to perfection—the brand has become a staple in Filipino households.

    Kenny Rogers Roasters also offers a well-rounded menu that balances indulgence and nutrition, featuring staples like the fall of the bone ribs, Healthy Plates and Salad—complete with calorie counts to give customers greater transparency and control over their meals. Complementing its main dishes are a variety of comforting side options that have become fan favorites over the years, including the iconic corn muffin, mac and cheese, and steamed vegetables.

    These thoughtfully crafted combinations reflect the brand’s enduring commitment to making deliciously healthy food both satisfying and accessible to all.

    Kenny Rogers Roasters continues to innovate with bold, globally inspired flavors that excite the palate while staying true to its healthy roots. Limited-time offerings such as the Four Cheese Roast, Great Garlic Roast, Truffle Roast, and Chimichurri Roast have added variety and excitement to the menu, proving that nutritious food can also be indulgent and crave-worthy. By staying ahead of trends and listening to what customers want, Kenny Rogers Roasters has solidified its reputation as a trailblazer in the industry—one that leads with purpose and flavor.

    “I Love Me Better”: The Campaign that Marks Legacy

    To celebrate its 30th year, Kenny Rogers Roasters is launching its most personal and empowering campaign yet: “I Love Me Better.” The brand recognizes that choosing better for yourself—especially when it comes to food—takes intention and courage. This campaign champions self-love through mindful eating, reminding everyone that even small decisions, like opting for healthier meals, can be powerful acts of self-care.

    Marketing Director Lorent Martin Adrias explains that Kenny Rogers Roasters is for those who believe every better choice matters. “Sometimes, better choices start with something as simple as choosing better meals for yourself. When we choose healthier, better meals, we’re not just fueling our bodies but embracing self-love,” he says. “Choosing Kenny Rogers Roasters is more than a meal decision—it’s a commitment to loving yourself better.”

    Reflecting this bold message, the “I Love Me Better” campaign took over high-traffic, unexpected spaces—from a full train wrap on LRT-1 and bus wraps in BGC to bike boards and inspiring billboards along EDSA. Each placement carried messages of self-love and empowerment, turning everyday commutes into bold reminders to choose better. The campaign also introduced a new, feel-good jingle now streaming on Spotify, extending the message through music.

    For three decades, Kenny Rogers Roasters has led with purpose—redefining what deliciously healthy means while influencing communities through innovation and impact. “The legacy of Kenny Rogers Roasters is unmatched,” Adrias concludes. “And the future is set to raise the bar even higher.”

    Frederick Siy, President and CEO of Kenny Rogers Roasters, concluded, “We’re not just looking back at 30 years of success—we’re showing what enduring excellence truly means. Kenny Rogers Roasters has stood the test of time by continuously evolving to cater to our consumers’ needs. As we move ahead, we remain committed to serving food that’s both delicious and healthy.”

    Stay updated by following Kenny Rogers Roasters on Facebook, Instagram, TikTok, and Youtube.

    Reference & Media Contact:

    Lariza Garcia

  • SM City Laoag: Grand Opening of Amian Coffee Laoag will Bring Us Together on June 20, 2025

    SM City Laoag: Grand Opening of Amian Coffee Laoag will Bring Us Together on June 20, 2025

    SM City Laoag announced this day of the grand opening Amian Coffee Laoag on June 20, 2025 at SM City Laoag.

    Coffee lovers are excited to buy the products and services of Amian Coffee, and experience the ambiance of the modern ilocano cuisine at the first SM Supermall in Ilocos Norte, SM City Laoag. Meet and discover Ilocano Coffee at Amian Coffee with your loved ones, today.

    The first 100 customers on June 20, 2025 at 9:00 AM will receive FREE Amian merchandise – their little way of saying thank you for the warm welcome.

    Amian Coffee is located at Upper Ground Level, SM City Laoag. Let’s celebrate this new beginning where Coffee Brings Us Together this day & beyond.

    #AmianCoffee #FunDiningIsHereAtSMCityLaoag #EverythingsHereAtSM #MeetMeInAmian #AmianCoffee

    REFERENCE: SM CITY LAOAG

  • Calling All Aspiring Bakers: Get Ready for URC FLOUR’s “BIDA SA MASA, SEARCH FOR BIDA BAKERPRENEUR” CONTEST

    Calling All Aspiring Bakers: Get Ready for URC FLOUR’s “BIDA SA MASA, SEARCH FOR BIDA BAKERPRENEUR” CONTEST

    Are you a passionate baker with dreams of turning your delicious creations into a thriving business? If so, get ready because Universal Robina Corporation (URC) might just have the perfect opportunity for you with their exciting “BIDA SA MASA, SEARCH FOR BIDA BAKERPRENEUR” contest!

    URC Flour is calling all bakers with a passion for baking to level up and join the URC Flour Bida sa Misa. Be the next “Bida Bakerpreneur”!

    URC Flour is committed to empowering the next generation of baker-entrepreneurs, and BIDA sa MASA is the company’s flagship program designed to help you rise!

    This year’s event will be held in coordination with the Local Government Units (LGUs) of Pasig City, Sariaya, Quezon and Davao City. This contest will showcase a variety of delicacies, including breads, cakes and pastries as contestants will be representing their respective regions via a unique and delicious baked goods.

    There will be two categories for the contest, open to Home Baker or hobbyist who wants to level up their baking skills with the opportunity of owning their own bakery, and for Pro Bakers who have been creating delicious baked goods in a bakery, restaurant or café and wants to expand their skills and business.

    Since 2017, Universal Robina Corporation, through its Flour Division, has empowered aspiring bakers through Flourish Pilipinas, a learning program that aims to foster a nation of baker-entrepreneurs. From educational initiatives and workshops to baking competitions, the program has continuously evolved to recognize, hone, and support the skills, talent, and passion of baker hopefuls.

    “URC Flour’s initiative together with the support of our partner LGUs, aims to support community members to turn their baking skills into successful start-up businesses. Our goal is to empower them and promote economic growth by organizing a baking competition that offers not only cash prizes, but most importantly, we want to impart the needed knowledge and resources to support their start-up ventures. BIDA SA MASA 2025 will put their newfound baking skills to the test in a lively and delicious baking competition” said Naida Dalisay, Commercial Director, URC Flour Division.

    📷This year’s “BIDA SA MASA 2025” will be URC Flour’s second installment and because of the program’s success, the search for the “BIDA BAKEPRENEUER” contest mechanics has been updated with the objective to equip community bakers with both the technical know-how and the entrepreneurial mindset needed to succeed in the competitive baking industry.

    WHO WILL BE THIS YEAR’S “BIDA SA MASA” GRAND CHAMPION? Exciting prizes is up for grabs for this year’s most awaited baking competition from URC Flour.

    The contest will feature various stages designed to test and develop the participants’ abilities, including; Baking Training Workshop: Opportunities to learn new techniques and refine existing skill from URC Flour tech team. Business Coaching ad Planning will be part of the training that will help them come up with their own business plan.

    Exciting prizes awaits the top winners of this year’s BIDA SA MASA,SEARCH FOR BIDA BAKERPRENEUR baking competition. Champions from each category will win a total of P 100,000.00 with P 70,000.00 as cash prize and P 30,000.00 worth of baking equipment and URC flour products. Finalists from Pasig, Quezon and Davao who will be joining the championship will get a consolation prize of P 30,000.00 prize, with P 20,000.00 cash and P 10,000.00 worth of baking equipment and URC Flour products.

    So, whether you’re a seasoned home baker with a secret recipe or an enthusiastic newcomer eager to learn, if you have the drive and the dream, we want to hear from you!

    For complete details about the contest, including eligibility criteria, mechanics, prizes, and how to register, we urge you to visit the official URC Flour website at www.urcflour.com You can also find additional information and updates on URC Flour’s official social media channels and other partner platforms.

    Don’t let this incredible opportunity pass you by. Unleash your inner baking star and become the next “BIDA sa MASA”!

    Reference & Media Contact:

    Lariza Garcia

  • SM City Laoag – The First SM Supermall in Ilocos Norte opens on May 30, 2025

    SM City Laoag – The First SM Supermall in Ilocos Norte opens on May 30, 2025

    SM City Laoag has officially announced on April 30, 2025, the opening of the First SM Supermall in Ilocos Norte on May 30, 2025 at Airport Road, Barangay 51-B Nangalisan West, Laoag City, Philippines, 2900.

    The diverse citizens of City of Laoag and other diverse communities in Ilocos Norte and beyond are welcome to join the fun at SM City Laoag on May 30, 2025, Friday (10 AM), as we open the first SM Supermall in Ilocos Norte.

    Photo Credit: SM City Laoag

    You’ll find best shopping deals, tasty eats, and fun spots to enjoy with your family, friends and associates. Make every day more exciting with new stores, new flavors, and new experiences you’ll love, only at SM City Laoag!

    Photo Credit: SM Store Laoag
    Photo Credit: SM Cinema Laoag

    SM Store Laoag and SM Cinema Laoag also opens on May 3, 2025. Discover Everyday Surprises for you and the one you love at SM Store Laoag and dive into your ultimate movie getaway at SM Cinema Laoag, bringing in waves of fun and chill vibes!

    Photo Credit: SM City Laoag

    SM City Laoag is inspired by Laoag’s coastal desert, this mall celebrates local heritage and culture.

    REFERENCES:

    https://www.smsupermalls.com/whats-new/news/coming-soon-the-next-era-of-sm-supermalls

    https://www.facebook.com/share/p/1Ab5xwrxnP

    #SMCityLaoag #FuneIsHere #SMStoreLaoag #EverythingsHereAtSM #SMCinemaLaoag #SMCinema #FunDiningisHere

  • URC Flour “Rises and Shines” with Innovation and Expertise at FCBAI Bakery Fair 2025

    URC Flour “Rises and Shines” with Innovation and Expertise at FCBAI Bakery Fair 2025

    Why URC Flour Rises and Shines with Innovation and Expertise at FCBAI Bakery Fair 2025?

    The Filipino Chinese Baker’s Association Incorporated (FCBAI) Bakery Fair 2025 witnessed a dazzling display of innovation and expertise as URC Flour took center stage, reinforcing its position as one of the country’s leaders in the flour industry. With a focus on cutting-edge techniques and high-quality products, URC Flour’s participation underscored its commitment to empowering bakers and driving the industry forward.

    “Innovation is at the heart of everything we do,” stated Naida Ebora, Sales, Marketing and Distribution Manager, URC Flour Division. “With the recent opening of our Sariaya Plant, we continuously strive to develop products that meet the evolving needs of bakers, whether they are home enthusiasts or seasoned professionals. Our goal is to provide them with the tools and resources they need to create exceptional baked goods,” added Ebora.

    This year’s theme of “Rise and Shine,” perfectly aligned with URC Flour’s dedication to helping bakers achieve their full potential. At their vibrant booth, attendees were treated to a showcase of the company’s latest advancement in n flour technology and baking solution. And to support this year’s theme, URC’s concept of “SIKAT”, has truly embodies the company’s position in helping bakers achieve their objectives.

    SIKAT in Filipino, means to shine, to be radiant, to be successful. It embodies the very essence of what we aim to achieve together. With URC flour, we want to empower you to be SIKAT in your baking endesvors. We understand that every baker, from home enthusiasts, to established professionals, dreams of creating baked goods that stand out, that are truly exceptional. That’s why we’ve dedicated ourselves in providing you the highest quality flour, the perfect foundation for your culinary masterpieces, “said Ebora.

    One of the hightlights of URC flour’s exhibit was the live baking demonstrations led by renowned Chef Aileen Asilom, which captivated audiences, showcasing the versatility and superior quality of URC’s Flour product range. The baking sessions not only highlighted the adaptability of URC Flour’s product range but also provide valuable insights into the latest baking techniques.

    In addition to the live demonstrations, URC Flour also featured interactive displays that highlighted the science behind baking, which provided attendees with a deeper understanding of the properties of different flours and how they affect the final product.

    The company’s representatives were on hand to answer questions and provide expert advice, further demonstrating the company’s commitment to education and knowledge sharing.

    URC Flour’s participation in the FCBAI Bakery Fair 2025 was a testament to its unwavering commitment to innovation and expertise. By showcasing its latest products and providing valuable educational resources, the company has solidified its position as a leader in the baking industry. As the industry continues to evolve, URC Flour remains at the forefront, empowering bakers to “rise and shine” with their exceptional creations.

    The FCBAI BAKERY FAIR 2025 has provided a platform for URC Flour to showcase their commitment to the baking community. Their SIKAT theme, combine with the fair’s RISE AND SHINE focus, has created a powerful message of empowerment and inspiration. By providing high quality flour and unwavering support, URC flour is helping bakers across the nation to truly shine.

  • CHEF Al’s Baking Secrets with URC Flour

    CHEF Al’s Baking Secrets with URC Flour

    URC Flour’s Baking Secrets of CHEF AI.

    The FCBAI Bakery Fair is back, and this year, the theme “RISE and Shine” couldn’t be more fitting with thousands of bakers from different parts of the world flocked to the World Trade Center for a 3-day baking exhibit.

    This year’s fair is a celebration of resilience and innovation in the baking industry, a testament to the bakers who have weathered challenges and emerged stronger. URC Flour Brand Ambassador Chef Aileen Asilom more popularly known as Chef Ai, graced this year’s Bakery Fair and led the bakery demonstration at the URC Flour booth.

    Chef Aileen’s story is one of inspiration. From her modest beginnings, fueled by a deep love for baking, she has risen to become a respected figure, known for her dedication to sharing her knowledge and empowering fellow bakers. Her journey resonates with many, making her the perfect face for URC Flour, a brand committed to providing quality ingredients for every baker’s dream.

    URC Flour’s booth concept “SIKAT” reinforced the RISE and SHINE theme of this year’s Bakery Fair. Chef Ai’s path to being a successful baker is a story itself of passion and perseverance.

    Choosing the Right Flour

    Chef Ai emphasizes the importance of selecting the appropriate flour for each recipe. “URC Flour offers a diverse range, from the versatile All-Purpose Flour to the robust Hard Flour for breads and the delicate Cake Flour for pastries,” she explains. “Understanding the characteristics of each variant is crucial for achieving the desired texture and outcome” added Chef Ai. She often recommends using URC’s hard flour for breads that need a good rise and chew, and their cake flour for light and airy cakes.

    Chef Ai conducted live baking demonstrations together with other expert bakers,showcasing their signature recipes and innovative techniques, all using URC Flour. Attendees were able to witness firsthand the URC Flour quality products featuring DAISY, GLOBE, CONTINENTAL, SAMPAGUITA, BLEND 100 and CATTLEYA among others.

    The baking demonstration also features baking equipment from Vesmach Hyundai Home Appliances while ingredients for the delicious baked goods are courtesy of Anchor Food Professionals, Sugar King Industries, Oleo-Fats Inc. and Neco Philippines, Inc.

    In collaboration with URC Flour, Chef Ai curated a selection of recipes, featuring both classic favorites and modern creations, that were given to booth attendees to take home and recreate.

    URC Flour: A Partner in Success:

    Chef Al’s passion extends beyond her own creations. She believes in sharing her knowledge and inspiring others to embark on their baking journeys. “Baking is a gift that should be shared,” she says. “Through my partnership with URC Flour, | hope to empower bakers of all levels to create delicious memories.” Chef Ai’s partnership with URC Flour is a testament to the brand’s commitment to quality and its dedication to supporting the baking community. “URC Flour is more than just an ingredient; it’s a partner in my baking journey,” she concludes.