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Category: Food & Beverages

  • Your Sweet Chill This Summer

    Your Sweet Chill This Summer

    Chill… Chill out….

    These connote positive thoughts such as relaxation, hanging out, and having fun. And such a word is appropriate this season, because “to chill” is the best thing to do this summer.

    The heat of summer provides more reasons to celebrate life—it gives you more ways to enjoy and relax. On top of the list is hitting the beach. It’s the best time of the year to enjoy the wonders of the country’s islands and explore its magnificence. Bonding with family and friends or your special someone can make the experience even more enjoyable.

    With summer comes the scorching sun and for those who would like to enjoy the sunshine with less heat, best option is to head off to the mountains of the Cordilleras and take pleasure in the summer breeze. Trek, hike, harvest strawberries, or simply tour around the City of Pines—take your pick!

    Meanwhile, those who are out of budget for an out-of-town getaway can always go on a “staycation” mode. How about a barbecue party? With less chances of rain, the season is apt for any outdoor activity at home like barbecuing where you can marinade the best meat you can buy and grill your way to fun, gastronomic, bonding.

    Whatever your escapades may be, the real objective is to relax and make the best memories out of your summer adventures. It is also important to make sure that every activity is perfectly paired with refreshment that guarantees chill this summer.

    “We believe there’s a reason to celebrate life every day. The beauty and warmth that summer gives are more than enough to be happy about life. This is why we bring the perfect companion for making every moment this summer even more special,” says Von de Torres, Managing Director at Emperador Distillers.

    Emperador Distillers brings Rossi Sweet Red, a sweet red wine crafted from grapes grown in California’s sun-drenched vineyards and bursting with flavor and aroma. It has layers of vanilla, bright cherry and wild raspberry flavor creating a different kind of sweetness.

    According to De Torres, Rossi Sweet Red is perfect for the summer season. “While one may be hesitant to have wine during hot days, Rossi Sweet Red isn’t your regular kind of wine. It is best consumed ‘on-the-rocks.’”

    Rossi on-the-rocks unleashes the best taste in Rossi Sweet Red where the ice brings out the flavor and makes for a smoother finish. It doesn’t compromise the taste and even brings out the best in wine. Even when the ice melts, the taste stays perfect allowing you to savor the sweetness in real red wine.

    Because of its different kind of sweetness, Rossi Sweet Red can be perfectly paired with any kind of food. “Whether you are out on the beach having some fresh fruits, or feasting on grilled food, or at home munching on chips, Rossi Sweet Red is perfect company for your sweet chill,” concludes De Torres.

    Reference:

    Richard Mamuyac
    09283274911

  • Perfect Combination: You, Me, and Rossi Sweet Red

    Perfect Combination: You, Me, and Rossi Sweet Red

    As it symbolizes a lot of aspects of love, wine has become a common sight in romantic occasions, the most popular of which is Valentine’s. Whether given as a gift paired with chocolates and flowers or as a special drink for the dinner date, having a bottle of wine on Valentine’s sparks passion, romance, and love.

    Of all the kinds of wine, sweet red wine is the most apt symbol of love. Its color expresses passion and its taste evokes enchantment, making it feel a lot like love. Akin to every sip of sweet red, love is full of surprises and delight. Such charm is experienced in every sip of Rossi Sweet Red.

    Crafted from grapes grown in California’s sun-drenched vineyards, Rossi Sweet Red is bursting with flavor and aroma, creating a different kind of sweet. According to Von De Torres, Managing Director of Emperador Distillers, it is what a real sweet red wine should be.

    “All the flavors of vanilla, bright cherry and wild raspberry come together in a deliciously sweet complement of fresh fruit and a velvety soft finish. This is real sweet red wine that suits Filipinos’ preference for sweet wine. ”

    Every year, couples look forward to Valentine’s, thinking of creative ways to celebrate the special day. Crafting a different celebration from the years past has become a regular challenge. But with Rossi Sweet Red, a memorable Valentine’s is easy — it’s your perfect choice for every sweet moment of the Heart’s Month.

    “Rossi Sweet Red is perfect for every sweet moment specially this month of love. Whether you are at home watching a movie or having a fancy dinner, popping a bottle of Rossi Sweet Red surely makes the moment unforgettable. Surprise your love more by serving a different kind of sweet, with a stem-less wine glass, some ice, and Rossi Sweet Red,” suggests De Torres.

    ‘On the rocks’ is said to be a cool way to enjoy this sweet red wine. The ice brings out the flavor and makes for a smoother finish. “It doesn’t compromise the taste and actually makes it even better. Even if the ice melts, the taste stays perfect – you can savor all the sweetness and real wine flavor,” she assures.
    Because of its flavor, Rossi Sweet Red can be easily paired with any kind of food. From popcorn and chips, to special home-made dinners, to medium-rare steak, the flavors of this sweet red wine complement the savor of these dishes.

    Every relationship should be like good wine: the older it gets, the better it becomes. Having Rossi Sweet Red this month of love is perfect – rekindle your passion and let love grow.

    Because “I love you” should go beyond words, spend a great time with that special someone and make sure to enjoy every special moment. In this Month of Hearts, perfect combination is you, me, and Rossi Sweet Red on the rocks – a different kind of sweet for a different kind of Valentine’s.

    Reference: AMPR Publicity and Communications Inc.
    706.1971

  • Thankful for chocolate with Goya chocolates from Deli Foods, Inc.

    Thankful for chocolate with Goya chocolates from Deli Foods, Inc.

    There was a quote that says“chocolates are made of cacao beans, and bean is a vegetable and that sugar that makes chocolates sweet came from either sugar cane or sugar beets, and since both are plants they would be in the vegetable category, therefore chocolate is a vegetable.” If this is really true, then hooray goes for those who love chocolates!

    Well, hold your horses, chocoholics and vegans. Before you jump for joy or go up in arms, this is just a little twist of logic to give humor to a universally loved concoction that has withstood the test of time. Whatever your race, religious or political beliefs, or social and economic status, chocolate—in whatever state—will always be chocolate and should be loved by all and be thankful for.

    And the Philippines is definitely not an exception. A nation recognized for its love for chocolates, it certainly is not left behind in the global and continuously evolving love for chocolate. This is thanks in large part to Delfi Foods, Inc., maker of “Goya” and other delicious chocolatey treats that ensures that this love affair between chocolates and Filipinos will continue towards eternity.

    With flavors like Goya Milk Chocolates, Dark Chocolates, Cookies & Cream, Krispy Krunch, Goya Almonds, Goya Almonds and Raisins, Goya Splendor and Goya Pretzel Twists, Filipino chocolate aficionados will surely be happy munching on them.

    Man’s love affair with chocolate has certainly surpassed and evolved tremendously throughout several centuries and industrial revolutions. From the time of the Mayans and Aztecs, to the efforts of Spanish explorer Hernando Cortez and the discovery of “praline” by the French, the first chocolate-making factory in the US where the modern chocolate bar was introduced, to the day that chocolate was given a smoother and finer texture, thanks to a revolutionary machine, man still continues with its relationship with chocolate. It has now become a ubiquitous part of peoples’ and nations’ lives, whether as a glorious drink or as an emotionally fulfilling chocolate bar.

    This month, Delfi Foods, Inc., maker of Goya, pays tribute to the true originators of chocolates. Without their pioneering contribution to man’s sweet palate, the people of the world would never have known chocolates—and Filipinos would never have known Goya.

    For this holiday season, get-together and other festive celebrations will definitely overflow with Goya chocolates. Holiday parties will have enough supplies of Goya chocolate candies, chocolate drinks, and other choco-coated treats. Goya chocoholics of all ages will have a blast enjoying the season even more with these world-class quality chocolates many of us have grown to love.

    With Goya chocolates an inarguable part of the Filipino psyche, expect the Philippines to solidify its position as a true chocolate-loving nation—and absolutely proud because Goya, a fully Filipino-made chocolate treat, is undeniably among the best in the world.

    Goya products are available at major supermarkets, groceries, convenience stores nationwide. Be a Goyaholic, join us on Facebook at http://www.facebook.com/GoyaChocoholics.

    Reference:

    AMPR Publicity and Communications Inc. (02) 706-1971

  • Perk-up Your Holidays with Yummy Gardenia Treats!

    Perk-up Your Holidays with Yummy Gardenia Treats!

    This is the time of the year when the ordinary becomes extraordinary, and the everyday gets transformed to something magical.

    You see it in homes already dressed up in glittering and bright lights, or in the warm feeling that wafts in the air during family reunions, or perhaps on how we uplift our character and mindset to become better persons.

    Indeed, the holiday season is a time to look with fresh eyes on all that surrounds us in our daily lives.

    Take the dinner table as an example. While we love to pile it up with all things special for this season like delectable hams or exquisite cheeses, it will not be complete without our bread to brighten up our dining experience and make it even more extraordinary and exciting.

    And if you’re one of the millions of households that chooses only the best in breads for your dining table on a day-to-day basis, then Gardenia will continue to remain part of your festive table.

    While Gardenia has already proven to be healthylicious with or without palaman, the season calls for turning the bread you love to eat every day into remarkable holiday treats.

    All you need are imagination, delight and bags of your favorite Gardenia bread to make the happy, festive change!  

    Why not go delightfully retro with Gardenia Chocolate Fondue? Along with cubed apples, bananas and white marshmallows, pick up bags of Gardenia Double Delights Ube & Cheese Loaf and Choco & Mocha Loaf, along with Gardenia High Fiber Wheat Raisin Loaf. Cube the assorted breads and watch adults and kids have fun as they dunk them in a bowl of melted chocolate!

    Ingredients:

    2 slices                  Gardenia Double Delights Ube &Cheese Loaf, cubed

    2 slices                  Gardenia Double Delights Choco & Mocha Loaf, cubed

    2 slices                  Gardenia High Fiber Wheat Raisin Loaf, cubed

    1 cup                     Melted chocolate

    1 piece                 red apple, cubed

    1 piece                 green apple, cubed

    1 piece                 banana, cubed

    1 30g pack           white marshmallows

    How to do it? Simply serve all the ingredients using a fondue set.

    Or you can get into the amazing festive indulgence mode using any of Gardenia’s amazing loaves like Gardenia Black Forest, that decadent, succulently soft and moist chocolate bread heaping with rich chocolate filling and luscious cherries, or Gardenia’s Amazing Dates and Walnuts, the soft, juicy and freshly baked bread layered with a delectable mix of fruit and nut. If not, indulge on Gardenia’s Butterscotch Loaf with its smooth-tasting caramel goodness with rich and flavorful butterscotch chips found in each slice.

    Speaking of butterscotch treats, try the special Gardenia Butterscotch Loaf and tweak it a bit to become a rich teatime snack or a true morning indulgence.  In a loaf pan, simply layer the trimmed bread slices with sliced kiwi, almond and nut chocolate, cream and honey and then chill to make the awesomely delicious Gardenia Butterscotch Kiwi Cake.

    Ingredients:

    8 slices                  Gardenia Butterscotch Loaf, edges trimmed

    3 pieces               kiwi fruit, peeled and sliced

    2 bars (30g)        almond and nut chocolate, chopped

    1 240ml pack     all-purpose cream, chilled

    3 Tbsp.                 Honey

    How to do it: Combine all-purpose cream and honey in a small bowl then mix until well blended. Spread the mixture at the bottom of a loaf pan then top it with 2 slices of Gardenia Butterscotch Loaf, cream mixture and the kiwi slices. Repeat the procedure until the pan is filled. Chill the cake at least an hour before serving.

    Indeed, Gardenia remains the best of breads whether you eat it every day or transform it into scrumptious morsels fit for the season of turning the ordinary into the extraordinary and the everyday into something magical.

    The Gardenia Flavored Loaves are available nationwide at leading supermarkets and convenience stores.

    Reference:

    AMPR Publicity & Communications Inc.- (02) 7061971

  • Transform Gardenia loaves into irresistible holiday treats

    Transform Gardenia loaves into irresistible holiday treats

    You’ve made your list and checked it twice; hauled out the tree and strung up the lights. So, what’s missing?

    A festive table, that’s what!

    With the Yuletide party season in full swing, chances are, you’ll be hosting one or two get-togethers with long-lost friends or balikbayan relatives, not to mention the grand culmination of all that seasonal eating: the Noche Buena table.

    Make sure your table reflects everything that’s celebratory and indulgent. It is Christmas, after all. In addition to the Classic White Bread you know—and love to eat—on a daily basis, stock up on Gardenia’s line of flavored loaves inspired by special occasion cakes.

    The Amazing Dates and Walnuts Loaf, for one, captures the flavor of your favorite Food for the Gods. Indulge your senses in the soft, moist and freshly-baked goodness studded with a luscious mix of fruit and nut. HOLIDAY INDULGE TIP: A perfect accompaniment to cheese, salads, or to eat as is or slightly buttered.

    Gardenia’s Amazing Black Forest Loaf recalls the decadence of its inspiration: a lusciously soft and moist chocolate bread with generous twirls of rich chocolate filling and laden with sweet, succulent cherries. HOLIDAY INDULGE TIP: Great with your holiday ham and cheese, a bowl of soup, or as an accompaniment to a holiday breakfast of scrambled eggs and fruit salad.

    The loaf that’s been rhapsodized about in blogs, Gardenia’s Butterscotch Loaf not only captures the smooth, caramel-y goodness of butterscotch candies, it’s also got irresistibly rich and flavorful butterscotch chips. HOLIDAY INDULGE TIP: If you can’t stop yourself from eating it straight off the bag, you can toast it and slather with butter or sprinkle sugar on top of the butter. Great, too, as the Singaporean favorite Kaya Toast, a popular snack among Singaporeans. Simply spread with coco jam.

    Now who can resist Gardenia’s Ube-Cheese Loaf? It’s a tempting fusion of flavors: ube-licious on one side complemented by cheese-tastic yumminess on the other. HOLIDAY INDULGE TIP: Top with all-purpose cream, some milk and your favorite holiday fruit for an easy but decadent treat.

    Make kids of all ages merry this season with Gardenia’s Chocolate Chip Loaf. Each slice comes with generous sprinkling of delicious chocolate chips. HOLIDAY INDULGE TIP: Make cream and jam or jelly sandwiches, slice diagonally into triangles, and watch the kids (and a few adults) fight for their share!

    Get the best of all worlds this Christmas with Gardenia’s Choco Ripple and Mocha Marble Loaf. It’s an irresistible pairing of rich chocolate and creamy mocha in one loaf, generously laced with ripples of premium chocolate. Also available in mini loaf size. HOLIDAY INDULGE TIP: Lightly toast, spread a little cream cheese, sprinkle with crushed walnuts or pistachio, then slice into long rectangles to mimic biscotti and serve with after-dinner coffee or tea.

    After a night of Yuletide merrymaking, wake up to delicious Gardenia California Raisin Loaf, baked with juicy bursts of sun-dried California raisins and raisin juice that are both nutritious and delicious. Savor its oven-baked aroma, natural sweetness and soft, moist texture with every bite. HOLIDAY INDULGE TIP: Serve as French toast on Christmas morning.

    Trusted for its quality and freshness, Gardenia remains your choice when it comes to the Noche Buena table for deliciousness as is…or dressed up in the festive flavors of Christmas.

    Gardenia Classic White and Flavored Loaves are available nationwide at leading supermarkets and convenience stores.

    Reference: AMPR Publicity and Communications Inc.

    706.1971

  • GoodAh!!! partners with VIVA

    GoodAh!!! partners with VIVA

    VIVA Entertainment, Inc. owner Vic del Rosario, Jr. sealed partnership with iconic food brand GoodAh!!!, the quick service restaurant (QSR) chain that pioneered the all-day, all-night, “25-hour” food service concept in the country.

    Del Rosario, Jr., popularly known as “Boss Vic,” decided to buy into GoodAh!!! and contribute in growing the brand further. He sees GoodAh!!! opening more branches to give the new generation of Pinoy fast food diners the opportunity to enjoy great-tasting, Filipino comfort food.

    Shown in photo are (L-R), Timothy James Yang, President of GoodAh!!!; Vicente Del Rosario Jr., VIVA Entertainment, Inc. owner; and GoodAh!!!directors Richard Yang, Jose Antonio Soler and Andrew Mendiola, during the contract signing.

    For more information about GoodAh!!!, visit their Facebook page at www.facebook.com/goodahopen25hours

    Reference: Alona Basa

    AMPR Publicity and Communications Inc.

    706.1971

  • Pinoy Pizza Forever

    Pinoy Pizza Forever

    Pizza and pasta are two Italian food favorites that have been integrated into the Filipino table fare. But unlike our Mediterranean friends, we like our pizza and pasta sweet and with a hint of spice.

    3M Pizza has been well known for its ham and cheese pizza with a crispy thin crust that is smothered with sweet, home-style tomato sauce. For over 43 years now, this pizza has made millions of Filipino pizza lovers happy and satisfied. “We all practically grew up or grew old with it,” said Emmanuel Sun, one of the five co-owners of Three M Golden Pizza Corp.,

    3M Pizza Pie was founded by Merle B. Hemedes in 1969 together with her three sisters. A regular pizza lover in New York, she thought of reinventing her pizzas by making a unique sauce that caters to the Filipino palate. To make her “pizza pie” more accessible, she put up a small kiosk outside the family’s toy shop business at Araneta Arcade in Quezon City. It became an instant hit since it was the first time Filipinos ever tasted pizza. 3M Pizza, now under new a management, returns to the market in 2006 with aggressive plans to re-establish itself as the leading quick-serve pizza, pasta and snacks in the country by reinventing the brand and upgrading its image. The new owners streamlined the operations and implemented a semi-automated production process. They also established an R&D team composed of culinary chefs and market analysts who helped the company develop new products and new unique Pinoy pizza line.

    With a name that is as strong as ever, a recreated brand logo and store look, better and more exciting pizza and pasta offerings, and aggressive marketing efforts, 3M Pizza is taking the business to the next level—franchising.

    With the help of a franchising consultant, the company is offering an exciting food business prospect to budding entrepreneurs that is easy to operate and learn yet profitable to own.

    Since 1969, 3M Pizza is characterized by its pizza unique sweet and slightly spicy sauce that caters to the Filipino taste and with a thin crispy crust topped by ham and cheddar cheese. Since then, it has expanded to 7 more flavors—top-billed by best-seller Hawaiian Delight with pineapple and ham, garlic and cheese, Pepperoni Feast, Mushroomania, Gardener’s Delight, Beefy Meat Sauce, and 3M Pizza Supreme. All these toppings are offered in mini (7-inch diameter). Medium (10 inches) and mega (13 inches) sized. In addition, the company now also offers lasagna, spaghetti, 3M Pizza Roll and Cheesedog.

    The company also plans to offer new toppings inspired by Filipino dishes, one of which is the spicy Bicol Express. The pasta line will also be expanded to include a new spaghetti sauce with hotdog, as well as baked Mac and “palabok.”

    The favorite among the set of pizza flavors is the 3MSupreme

    A prototype big store is also in the works that will offer meal packages that include crispy and spicy fried chicken, sago’t gulaman drink and even sweet dessert pizza concoctions.

    For details and inquiries about franchise packages, visit their website www.3mpizzapie.com.ph or call tel. 4128636 or email inquiries@3mpizzapie.com.ph.

  • Powerade Ion4 Complete Sports Drink Launched Elite Athletes Lead Hydration Revolution

    Powerade Ion4 Complete Sports Drink Launched Elite Athletes Lead Hydration Revolution

    Following the success of the epic kick-off the Hydration Revolution led by the Complete Sports Drink, New POWERADE ION4® with Advanced Electrolyte System recently, the brand finally comes face to face with one of the elite member of its dream team of ambassadors: international football player Neil Etheridge.

    “We were all very excited the moment we knew Neil would be coming here for a game with the Philippine Azkals. It our pride to have garnered the support of such a talented, complete sportsman like him. A talented international football player who has made our country proud with his historic debut at the Europa League chooses POWERADE ION4 as his hydration partner. We couldn’t be any prouder and we know we couldn’t miss our chance to make a powerful welcome.” This exciting press and blogger unveiling was held last February 27, 2012 at the Makati B Function Room of the Makati Shangri-La Hotel.

    For this breakthrough joining of forces, Neil joins multi-awarded runner and coach, Rio Dela Cruz, top fitness maven Chinggay Andrada, champion basketball player David Semerad. No doubt, like his premiere teammates, Neil Etheridge embodies POWERADE ION4 to the core. Not only is he on top of his game at such a young age, he’s got beyond exceptional skills. Truly a world-class athlete- that’s what he is.

    “It’s a pleasure to be selected by POWERADE ION4 to be one of its ambassadors with fellow Filipino athletes. It’s always important to keep getting better. You have to keep trying to improve and be complete. Every single time you step on the field you want to be your best so I always choose the best equipment; the best, complete hydration partner. Hopefully with POWERADE ION4, I get to be one of the world’s best,” says Neil. Indeed, the popular football star is passionate in improving and achieving further. And he also knows that his body is his most important gear; the very reason why he would never settle for anything less than complete just like POWERADE ION4.

    What makes it the complete sports drink? While other sports drinks have two ions, new POWERADE ION4® helps replenish water and the four key electrolytes typically lost in sweat: sodium, potassium, calcium and magnesium and provide carbohydrate fuel for your muscles. POWERADE ION4® encourages the body to absorb fluid and maintain fluid balance. Carbohydrates are replaced as well, supplying your working muscles with fuel, helping you sustain mental and physical performance as you exercise. To help you fight off dehydration, POWERADE ION4®doesn’t switch your thirst receptors off prematurely. It keeps you feeling thirsty until you’re properly rehydrated.

    When sweating, the body loses more than just water. It loses essential electrolytes, which are important in exercise. The importance of each was reviewed by The American College of Sports Medicine, American Dietetic Association and Dietitians of Canada and it was learned that: Sodium is a critical electrolyte, which helps you sweat effectively and aids in muscle contraction; Potassium, on the other hand, is important in the overall energy metabolism; Third of the four key ions is calcium, which essential for overall bone metabolism; Lastly, magnesium plays a vital role in regulating cardiovascular and neuromuscular functions to sustain your performance. Drinking POWERADE ION4®, completely packed with these four vital ions, is the an effective way to replace fluid and fuel losses.

    Powerade Ion4 is available in Mountain Blast, Orange Burst and Silver Charge in the new easy-grip 500mL bottles. The Mountain Blast and Silver Charge variants are also available in sports caps, perfect for rehydrating during exercise. Powerade is a trusted partner of many sports organizations in the country and the world. In fact, it is the official hydration partner of the 2012 Olympic athletes in London.

    Complete your game with the complete sports drink, new POWERADE ION4 with Advanced Electrolyte System. To learn more about this breakthrough product, go to the Powerade ION4 Facebook Fan Page (www.facebook.com/powerade) and/or follow @PoweradePH on Twitter.

    REFERENCE:

    Czar Carbonel
    Channel and Performance Planner, Search Specialist
    NEO@Ogilvy, OgilvyOne Worldwide Manila
    Winner, 1st Digital Excellence, 4As Agency of the Year Awards 2011

    www.ogilvydo.com
    Direct Line: +63-2-238-7000 loc 7037
    Mobile: +63-917-5623365
    E-mail: czarina.carbonel@ogilvy.com