DULDULAO DOT NET This Day & Beyond

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  • Christmas with the Stars

    Christmas with the Stars

    Join Ortigas Malls as they celebrate Christmas with a star-studded cast for a meaningful cause.  Christmas with the Stars is an online fundraising concert on December 11, 2021 at 7 PM on ktx.ph for the benefit of the Independent Production Workers Group (IPWG).

    Christmas with the Stars will feature Kilabotitos Ogie Alcasid & Ian Veneracion, along with the

    country’s best OPM artists such as Gary Valenciano, Regine Velasquez-Alcasid, Martin Nievera, Jose Mari Chan, Lani Misalucha, The Company, Dingdong Avanzado, Noel Cabangon, Christian Bautista, Aicelle Santos, Ryan Cayabyab Singers, Lara Maigue, Gian Magdangal, Poppert Bernadas, Moira Lacambra, Krystle, Mr. Ryan Cayabyab and more!

    Ticket is FREE for every single or accumulated purchase receipt of Php 1,000 from any

    establishment of Ortigas Malls from November 4 to December 10, 2021. Donation of Php 800 to 1,000 can also be exchanged for a ticket. Visit ortigasmalls.com to claim your ticket.

    Check out Greenhills Mall, Tiendesitas, Estancia, and Industria Facebook pages for more details!

    About Ortigas Malls

    Ortigas Malls prides itself in developing leisure destinations that enrich the community. For more information, visit the Ortigas Malls website at ortigasmalls.com, and the official Facebook pages @greenhillsofficial, @tiendesitas, @EstanciaPH, @IndustriaAtCirculoVerde. Download the Ortigas Malls app on App Store or Google Play.

    REFERENCE:

    John Paulo Ondra Caparros

    Public Relations Department – SBU BLAZE

    Strategic works, Inc.

    +639173068591

    john.caparros@stratworks.ph

    2nd Floor Zaragoza Building, 102 Gamboa Street, Legaspi Village, Makati City PH

  • Ginebra San Miguel launches 2022 Calendar Girl

    Ginebra San Miguel launches 2022 Calendar Girl

    December 01, 2021 – Ginebra San Miguel launches Kapamilya actress and social media vixen Chie Filomeno as its 2022 Calendar Girl. Filomeno, a celebrity housemate in the TV reality show Pinoy Big Brother Season 10, was visibly ecstatic when she was officially introduced Wednesday (December 1) via an online launch event as the newest member of the Ginebra San Miguel Inc. (GSMI) family. 

    “To be a part of the Ginebra San Miguel family is such a big fulfillment for me. This is a dream come true. I am really happy and grateful to be a part of the brand’s legacy,” says Filomeno, adding that being chosen by the maker of the world’s largest-selling gin as its calendar girl marks an important milestone in her budding showbiz career. 

    GSMI National Sales and Marketing Manager Allan Mercado describes Filomeno as a modern Filipina who certainly personifies the Ginebra San Miguel attributes. “Chie Filomeno is a modern woman who is passionate in her work as a model, vlogger, youth influencer, and actress. Ginebra San Miguel chose Chie Filomeno because she embodies the attributes that our products stand for – a modern Filipina who personifies our brand attributes of being ‘matapang,’ ‘ganado,’ and having that ‘never-say-die’ attitude.” 

    The 2022 Ginebra San Miguel calendar captures the 24-year-old actress’ many interests and hobbies in six (6) layouts – as a health and fitness enthusiast, a race car driver, a roller skater, a fashion trendsetter, a surfer, and a beach lover. 

    This edition of the Ginebra San Miguel calendar also features a QR code that consumers can scan using their smartphones to see Chie Filomeno’s calendars come to life, showing behind-the-scenes videos of her calendar girl photoshoots and a special message to her fans and followers. 

    MORE THAN A PRETTY FACE 

    Filomeno believes that being a Ginebra San Miguel calendar girl is more than just being sexy and having a pretty face. “It is definitely beyond that. It is about being strong. It is about feeling and looking good, not just on the outside, but also on the inside. I know I am more than just a pretty face. I am more than my mistakes. I know I still have a lot to prove, not to other people, but to myself. My competition is myself and not anyone else,” she says. 

    Filomeno, who reveals that she is a big fan of Barangay Ginebra’s LA Tenorio, has likewise taken the basketball team’s famous mantra to heart. “My instinct has always been never-say-die. That’s my top-of-mind. Never-say-die in everything. What if you are an inch closer to success and then you give up? Sayang lahat ng pinagtrabahuhan mo. All the blood, sweat, and tears. Hanggang sa huling patak, dapat may bagong tapang. ‘Yun din ang reminder sa akin lagi ng parents ko,” she shares. 

    With a combined following of over 6 million on TikTok, Instagram, and Twitter, Filomeno knows that it is important especially in this time of the pandemic, to put such influence to good use. 

    “I use it in a positive way, to inspire people, because that is what we all need right now. We should use our influence to inspire and give hope. That has been my goal,” relates Filomeno, who hopes to take this chance as Ginebra San Miguel’s newest brand ambassador to spread hope and positivity. Filomeno earned the admiration of netizens recently when she helped out a group of jeepney drivers who were begging for alms along Katipunan Avenue in Quezon City, and urged the public through her social media accounts to give back in any way they can.

    Filomeno joins actress Sue Ramirez for GSM Blue, social media sensation Albert Nicolas, and actor/singer Matteo Guidicelli for Primera Light Brandy in GSMI’s growing roster of brand ambassadors. 

    The Ginebra San Miguel Calendar Girl is a long-held tradition in GSMI and an important part of the brand’s history. Since its inception in 1988, beauty queens, actresses, and models who have made their mark in their respective fields have graced the Ginebra San Miguel calendar. Among them were Marian Rivera (2009 and 2014), Anne Curtis (2011), Solenn Heusaff (2012), Kim Domingo (2017), former Miss Universe Pia Wurtzbach (2019), and Sanya Lopez (2020). 

    GSMI is the producer of the world’s largest-selling gin Ginebra San Miguel. Other quality GSMI products include GSM Blue Light Gin, GSM Blue Flavors Mojito, Gin Pomelo and Margarita, GSM Premium Gin, Antonov Vodka, Añejo Gold Rum, Vino Kulafu, and Primera Light Brandy. 

    For more details, like the Ginebra San Miguel official Facebook page www.facebook.com/BarangayGinebra or log on to www.ginebra.com.ph.

    REFERENCE:

    ED UY
    Publicist,
    SMART +63.998.550.3389
    +63.917.518.3389

  • Shopee Wraps Up 2021 and Introduces its Newest Brand Ambassadors, Dingdong and Zia Dantes, at the 12.12 Big Christmas Sale

    Shopee Wraps Up 2021 and Introduces its Newest Brand Ambassadors, Dingdong and Zia Dantes, at the 12.12 Big Christmas Sale

    Users can enjoy fun content from the celebrity father-and-daughter duo, free shipping with no minimum spend, ₱1 Deals, and 10% off daily at Shopee’s most anticipated year-end sale.

    Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, closes the year with its annual 12.12 Big Christmas Sale, the most joyful year-end celebration in the region. 12.12 is set to bring a smile to users as they shop from the widest variety of products to reward themselves and their loved ones during the happiest time of the year. Through the 12.12 Big Christmas Sale, shoppers can also spread the holiday cheer to their favorite local businesses, with 2 times more items sold by local businesses this year.

    Users can look forward to a delightful celebration throughout the festive season. In the past year, Shopee has brought fun to users with exciting giveaways and exclusive content, recording over 13 billion engagements and views across its social media channels. This 12.12, users can expect even more entertainment and engagement with a brand-new commercial featuring international superstar Jackie Chan and performances by popular K-Pop group Tomorrow X Together. To get into the Pinoy family spirit of the holidays, Shopee also welcomes first-ever celebrity father-and-daughter brand ambassadors, Dingdong and Zia Dantes.

    Martin Yu, Director at Shopee Philippines, said, “Every 12.12, Shopee comes together with our users to celebrate the milestones and achievements over the past year. This year, we would like to show our appreciation to all our users for letting us be part of their daily lives. Many more users are now using digital services, and local businesses are increasingly embracing the shift online. We are glad to have been able to adapt to their evolving needs this past year and we will continue to help more people benefit from the digital economy as we head into a new year. We look forward to celebrating the year-end with all our users as we bring smiles to one another this holiday season.”

    1. Celebrating the happiest time of the year with the best deals

    As shoppers hunt for the best gifts,  Shopee is thrilled to bring users the most exciting deals this 12.12. These include:

    • The best promotions: Shoppers can enjoy the best deals for all their gifting needs with deals such as free shipping with no minimum spend, ₱1 Deals, and 10% off daily.
    • Big discounts: They can also get discounts up to 90% off on the biggest Shopee Mall brands:

    2. Celebrating the holidays with entertainment for the whole family

    Users can also expect non-stop entertainment from today until the big finale on December 12. Highlights include:

    • Fun-filled 12.12 TV Special: Filipinos can tune in to GMA 7 and Shopee Live this  December 12, 10:30pm, to catch Tomorrow X Together, Korea’s hottest rising boy group, grace the stage with a very special performance. Celebrities such as Michael V, Ysabel Ortega, Kate Valdez, Rayver Cruz, Julie Ann Jose, and Andrea Torres will also join host Willie Revillame for a fun and star-studded evening.
    • Entertaining content from Shopee’s newest brand ambassadors: Fans can catchDingdong and Zia’s festive new TV commercial, which features the beloved Pinoy Christmas tradition bunutan ng pera, on local TV networks and on Shopee’s official Facebook and YouTube accounts. Users can also check out Shopee’s YouTube and Tiktok accounts for heartwarming videos featuring Dingdong and Zia, wherein they recreate social media challenges, go shopping on Shopee, and more.
    • Exciting games and contests: Users can win voucher giveaways by joining Dingdong- and Zia-themed games and contests on Shopee’s official Facebook, Twitter, and Instagram accounts. From December 1-12, users can win a total of ₱12,000,000 in prizes from their favorite local celebrities, including Dingdong and Zia, by playing Shopee Celebrity Pamasko on the app. Users simply have to tap on the angpao to win a prize from the celebrity of the day.

    3. Celebrating local businesses and culture

    Local businesses represent a significant part of local culture and as the need for digitalization increases, Shopee is committed to supporting these sellers and helping them thrive:

    • Shopee Celebrates Local: Shopee launches ‘Shopee Celebrates Local,’ a special contest to share and promote beloved local sellers. Users can read their stories on the #TatakPinoy page and on Shopee’s social media channels, and vote for their favorites until December 5. Winning sellers stand to win prizes they can use for their businesses, while users stand to win Shopee vouchers. Through the Tatak Pinoy page, users can also enjoy exclusive deals when supporting these sellers.

    4. Celebrating wider communities

    Through 12.12, Shopee will continue to uplift local communities through its platform. In the spirit of Christmas, Shopee launches the Frontliner Holiday Package to show gratitude for local heroes. Starting December 10, frontliners can avail of this package, which includes vouchers they can use for their holiday celebrations.

    For more information about Shopee 12.12 Big Christmas Sale, visit https://shopee.ph/m/christmas-sale.

    Download Shopee for free on App Store or Google Play Store.

    REFERENCE:

    Pao Oga

    Shopee | Marketing | Public Relations (Media Relations)

    Mobile: +63 917 650 1835 (Viber/Whatsapp)

    Address: 15F Asian Century Center (ACC) Building, 27th St. Corner 3rd Ave. BGC, Taguig 1634

  • Shopee Launches an Exciting 11.11 Big Christmas Sale TV Special with Over ₱12,000,000 Worth of Prizes and K-Pop Boy Band NCT127

    Shopee Launches an Exciting 11.11 Big Christmas Sale TV Special with Over ₱12,000,000 Worth of Prizes and K-Pop Boy Band NCT127

    Get into a festive mood with ₱1 Deals, free shipping with no minimum spend, and 10% off daily at the 11.11 Big Christmas Sale.

    Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, invites Filipinos to tune in to the 11.11 Big Christmas Sale TV Special this November 11, 9:30-11:30 PM on GMA-7 and Shopee Live for a night full of amazing prizes and the best entertainment. Viewers have plenty to look forward to during the show, such as over ₱12,000,000 worth of giveaways including a brand-new car and two houses & lots, and exhilarating performances from K-Pop superstars NCT 127. Meanwhile, shoppers can beat the holiday rush and enjoy big savings with promotions such as ₱1 Deals, free shipping with no minimum spend, and 10% off daily at the 11.11 Big Christmas Sale, Shopee’s biggest sale of the year.

    Here are the highlights of the 11.11 Big Christmas Sale TV Special:

    Prizes worth over ₱12,000,000 with in-app Shopee games

    • During four Shopee Shake sessions, one player gets ₱300,000 and a brand-new MG 5 subcompact sedan from Morris Garages, two players each get ₱300,000 and a brand-new house & lot from BellaVita, and several players get to share a ₱1,000,000 coin pool.
    • Users can also activate and verify their ShopeePay accounts to join Pera Pamigay for a chance to win ₱100 worth of free ShopeePay credits.
    • Two Shopee Milyonaryo players each get to take home ₱1,000,000.

    Performances and appearances by the hottest local and international celebrities

    Aside from performances from K-Pop boyband NCT127, viewers can also enjoy appearances from local celebrities Carla Abellana, Jessy Mendiola, Max Collins, Juancho Trivino, Rocco Nacino, Klea Pineda, Andre Paras, and Gil Cuerva, who will host the show alongside Shopee brand ambassador Willie Revillame. Talented artists such as Aira Bermudez, Ashley Rivera, Athena Madrid, Faye Lorenzo, Analyn Barro, Ashley Ortega, and Sef Cadayona will also wow audiences with high-energy performances.

    Flash deals from leading brands

    Shoppers should also stay tuned as the TV show hosts will announce exclusive deals and discounts available for a limited time only from personal care, infant care, tech, and food brands such as Unilever, Mikana, Kleenfant, Colgate-Palmolive, Bonchon, Mcdonald’s, Goldilocks, Huawei, Enfagrow, Lactum, Abbott, Potato Corner, Gong Cha, Candy Corner, and Tiger Sugar.

    Shopee 11.11 Big Christmas Sale

    The 11.11 Big Christmas Sale, which ushers in the year’s busiest shopping season, gives Filipinos plenty of reasons to celebrate with ₱1 Deals, free shipping with no minimum spend, and 10% off daily.

    Users can also enjoy first dibs on exclusive 11.11 Big Christmas Sale deals across different categories with Shopee’s Add to Cart: https://shopee.ph/m/add-to-cart. They can discover top deals, add the items to their shopping carts before the sale, and immediately check them out on November 11 at the discounted price.

    More deals with ShopeePay

    To enjoy more deals this 11.11 Big Christmas Sale, shoppers can go cashless with ShopeePay, Shopee’s all-in-one e-wallet, where they can Buy Load, Pay Bills, and Scan to Pay at thousands of partner merchants nationwide. On November 11, users can get more savings when they check out their Christmas purchases with ShopeePay promotions such as free shipping with no minimum spend, 30% cashback, and 10% off vouchers.

    This 11.11 Big Christmas Sale, users can get up to 50% off on mobile load for all networks and up to 50% cashback on bills when they pay via ShopeePay. Additionally, users can get ₱100 off from participating billers such as Meralco, Maynilad, Globe, Metrobank, and more. Whether it be essentials or food items, users can also purchase exclusive ShopeePay ₱1 Deals on the Shopee app and redeem discounts when they pay with ShopeePay at BonChon, Puregold, Potato Corner, Goldilocks, Tiger Sugar, and more.

    To avail of these exciting deals, users should activate and cash in their ShopeePay wallet. They can also enjoy free and instant cash-ins when they cash from their bank apps via InstaPay. Until November 21, users can get up to ₱25 cashback on their InstaPay fee.

    For more information, visit https://shopee.ph/m/christmas-sale.

    Download the Shopee app for free via the App Store or Google Play.

    REFERENCE:

    Hannah Tejuco
    Shopee | Marketing | Public Relations

    Mobile +63 917 808 4894

    Viber +63 917 705 4447

    Address 15F Asian Century Center, 27th St. corner 3rd and 4th Ave., BGC, Taguig, PH 1634

  • Shopee Launches 11.11 Big Christmas Sale, its Biggest Sale of the Year, with Unbeatable deals and Nonstop Fun

    Shopee Launches 11.11 Big Christmas Sale, its Biggest Sale of the Year, with Unbeatable deals and Nonstop Fun

    The 11.11 Big Christmas Sale becomes the ultimate holiday shopping destination with promos such as ₱1 Deals, free shipping with no minimum spend, 10% off daily vouchers, and giveaways worth over ₱12,000,000.

    Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, kicks off its annual 11.11 Big Christmas Sale, the most anticipated shopping festival in the region. The 11.11 Big Christmas Sale headlines a year where more people and businesses use the platform to connect with each other. In fact, the number of sellers and brands on Shopee surged by 60% in 2021, while 1 in 3 shoppers at its recent 9.9 event was new to the platform.

    The 11.11 Big Christmas Sale, which ushers in the year’s busiest shopping season, presents Shopee’s greatest selection of deals, fun, and entertainment for everyone. To add to the festive mood, users can look forward to the widest variety of discounted products from over 25 categories and unbeatable promos such as ₱1 Deals, free shipping with no minimum spend, and 10% off daily. With such an irresistible line-up, the number of new buyers on Shopee is expected to peak further during 11.11. Brands and local MSMEs stand to benefit from the increased traffic, supercharging business growth and scaling their online presence.

    International superstar Jackie Chan also returns with a fun commercial for the 11.11 Big Christmas Sale. After his 9.9 commercial met with viral success by garnering 435 million views online, the action-packed sequel sparked excitement for all users as well. Fans can catch the commercial here: https://shp.ee/64cba9b

    Martin Yu, Director at Shopee Philippines, said, “Christmas holds a special place in Filipinos’ hearts. During this season of giving, Shopee Philippines hopes to make this year’s festivities even more memorable for both our users and sellers. As the holidays approach, we aim to bring more joy to shoppers and help them save more on things they love by curating the best deals. We’ve also pioneered efforts to expand our digital ecosystem to help more consumers, businesses, and communities access and benefit from e-commerce. We invite everyone to join us in making this the biggest and most impactful 11.11.”

    1. Biggest growth opportunities for businesses

    The 11.11 Big Christmas Sale will act as a springboard to accelerate growth for businesses on Shopee. In 2021, more than 8 million new local shops opened on Shopee. With a growing base of shoppers and more marketing tools provided by Shopee, 11.11 will give brands and MSMEs greater visibility to maximize demand. Businesses with an offline presence can also participate in 11.11 through ShopeePay and Shopee’s digital products feature.

    • Exclusive deals from leading brands on Shopee Mall: Shoppers can look forward to exclusive deals from top brands such as Xiaomi, POCO, realme, Samsung, Nokia, Vivo, DJI, PerySmith, Deerma, Coocaa Home, and Bata Philippines.
    • More offline deals from brands: Brands also stand to generate more in-store traffic through promotions from ShopeePay. Users can turn to ‘Deals Near Me’ to check for special in-store deals from brands such as Puregold, National Bookstore, Fully Booked, Power Mac Center, The Generics Pharmacy, Family Mart, Lawson, Olympic Village, Shoe Salon, Potato Corner, Mary Grace, Bonchon, Papa John’s, Siomai House, and Fruitas Group of Companies.

    2. Upsized variety, deals, and entertainment for the holidays

    Shopee is committed to helping more shoppers access the benefits of e-commerce, especially during the busiest shopping time of the year. To encourage more people to try shopping online, Shopee introduced initiatives such as special welcome gifts and vouchers for new shoppers, with over 5 million welcome gifts across the region redeemed since the start of the year. Throughout 11.11, shoppers can look forward to an unbeatable range of more rewards and deals:

    • Rewards for first-time shoppers: As they start their e-commerce journey, new and first-time Shopee users can look forward to a free welcome package, bills cashback, free shipping, 100% off vouchers, and ₱1 deals with their first purchase.
    • Gift guides for easy holiday shopping: Users can enjoy a quick and easy holiday shopping experience with Shopee’s Christmas in our Carts gift guides. They can get discounts up to 90% off on a wide range of branded gifts and bundles, from the latest gadgets to luxurious personal care items. They can also check out Shopee Mall for 10% off Mall vouchers, special deals on holiday gifts, and vouchers from their favorite brands.
    • Bigger deals across different categories: Shoppers can discover the best deals on everything they need at 11.11 Big Sale. Highlights include 1-for-1 Deals, Early Platform Voucher Hunt, and Mega Midnight Sale, covering the widest range of product categories. They can also look out for themed sales such as the Big Sports & Outdoors Sale on November 4, Big Fashion Sale on November 5, Big Groceries & Pet Care Sale on November 6, Big Mommy & Babies Sale on November 7, Big Shopee Mall Sale on November 8, Big Electronics Sale on November 9, and Big Vouchers Sale on November 10.
    • Exclusive Shopee Mall discounts from the biggest roster of brands: At the 11.11 Midnight Mall Exclusive Sale from 12MN to 2AM, shoppers can enjoy huge price drops and exclusive bundle deals. Throughout the sale, brand sukis can also enjoy discounts up to 90% off on leading brands in the country:
    • Secure and convenient shopping with ShopeePay: Users can shop with greater security and enjoy better deals when they pay with ShopeePay. They can also now enjoy a free, instant, and more convenient way to cash in from their bank apps via InstaPay. Until November 7, users can cash in via InstaPay and get up to ₱25 cashback.

    The 11.11 Big Christmas Sale will also spark more joy with the big finale on November 11:

    • 11.11 Big Christmas Sale TV Special: NCT 127, one of today’s hottest K-pop boy bands, will delight Filipino audiences with their chart-topping hits at the 11.11 TV show on November 11, 9:30-11:30pm on GMA 7 and Shopee Live.Filipinos can also look forward to appearances from top local celebrities such as Jessy Mendiola, Aira Bermudez, Rocco Nacino, Klea Pineda, Andre Paras, and Gil Cuerva. Lastly, viewers stand a chance to win prizes and giveaways worth over  ₱12,000,000, including two new house & lots and a brand-new car.

    For more information about Shopee 11.11 Big Christmas Sale, visit https://shopee.ph/m/christmas-sale.

    Download Shopee for free on App Store or Google Play Store.

    REFERENCE:

    Pao Oga

    Shopee | Marketing | Public Relations (Media Relations)

    Mobile: +63 917 650 1835 (Viber/Whatsapp)

    Address: 15F Asian Century Center (ACC) Building, 27th St. Corner 3rd Ave. BGC, Taguig 1634

  • Hidilyn Diaz inspires the nation anew with her very own Kwentong Jollibee “Ginto”

    Hidilyn Diaz inspires the nation anew with her very own Kwentong Jollibee “Ginto”

    When weightlifter Hidilyn Diaz won the country’s first gold medal after a near century-long wait at the Olympics, Filipinos from all over the globe rejoiced and celebrated her historic triumph. Hidilyn’s winning lift, which also set a new Olympic record, was a result of years of hard work, resilience, and dedication that she put into reaching her dream.

    And this inspiring journey of Hidilyn—with all the challenges she had to overcome—is at the center of the latest Kwentong Jollibee short film entitled “Ginto”. Jollibee, in collaboration with its partner agency McCann Worldgroup Philippines, hopes to share Hidilyn’s story to bring joy and inspiration to every Filipino.

    Looking back on her humble beginnings

    Hidilyn vividly remembers when she first started training. “Ang gamit kong weights noon ay mga gallon ng tubig. Mayroon akong mahabang bakal, ‘yun ang bar ko, tapos sa magkabila ay mga bote na may lamang tubig o kaya buhangin,” said Hidilyn. There were a lot of challenges at the start of her career, she shared, and many instances when she wanted to give up. But these did not discourage her.

    Her hard work paid off when she bagged the silver medal in the 2016 Rio Summer Olympics.

    “Noong nanalo ako sa Rio, doon mas naging malinaw sa akin na maraming nakababatang atleta na nakatingin sa akin para sa inspirasyon. Kaya sabi ko, hindi ako pwedeng sumuko. Ilalaban ko hanggang makuha natin ang pinakamimithing ginto,” said Hidilyn.

    Reliving her winning moment

    To launch the short film “Ginto”, Jollibee held a virtual press conference last October 14. Seeing the film in full for the first time, the Olympic champion was touched to have witnessed her story from the lens of a viewer. “Naiyak po talaga ako, lalo na yung doon sa part na chini-cheer ako ng mga frontliners, ng mga bata. Masaya po ako na na-inspire ko sila gaya ng pag-inspire nila sa akin.” 

    Hidilyn Diaz gets emotional while watching her Kwentong Jollibee “Ginto” and the surprise greetings from her loved ones
    Through “Ginto,” Hidilyn hopes to encourage people to use “lakas at puso”
    In going through life’s challenges

    Hidilyn Diaz gets emotional while watching her Kwentong Jollibee “Ginto” and the surprise greetings from her loved ones

    The image of Hidilyn clenching her fists in victory will forever be remembered by the whole nation. With “Ginto”, she got to relive this moment, along with the challenges she had to overcome leading to the Tokyo Olympics.

    When asked how it was like re-enacting her own journey, Hidilyn said, “Bumalik lahat ng emotions — ‘yung saya, ‘yung hirap, at ‘yung pagpapalakas ng mga tao na tumulong sa akin para maabot ko yung pangarap ko.” To her, starring in her own Kwentong Jollibee short film was like another chance to relive her winning moment. “Masaya dahil ibang experience din for me ‘yung mag-act and rewarding dahil nakita ko ‘yung personal journey ko through another lens,” she added.

    Long-time Kwentong Jollibee and award-winning director Pepe Diokno said it was a great honor to work on this project. “I’ve done a lot of Kwentong Jollibee films, and each story is different. But what sets ‘Ginto’ apart is that it’s a story of a sports icon that’s being revealed to the world. Hidilyn’s journey to success is the inspiration we need in these difficult times, and I treasure that I was able to do it with her and of course, Jollibee,” shared Direk Pepe.

    Hidilyn’s celebrity Idol, Maja Salvador, warmly welcomes her to the Jollibee family

    Beyond her golden win

    Now, with multiple awards and recognition, what more does a Hidilyn Diaz dream of? “For me, gusto ko po makatapos ng aking studies,” she said. At present, Hidilyn is taking up Bachelor of Science in Business Administration in De La Salle-College of Saint Benilde. “Gusto ko po makuha ang aking diploma at makapag-develop pa ng training schools para sa mga aspiring na atleta gaya ko noong nag-uumpisa ako. Nandito pa rin ako kasi weightlifting ang passion ko at gusto kong i-share ito sa mga kabataan,” Hidilyn added. She also mentioned plans of setting up an outreach activity similar to a community pantry in the coming months.

    Hidilyn’s Kwentong Jollibee special “Ginto” serves as a reminder that Filipinos can rise above challenges through “lakas at puso,” armed with the love and support of those around them. ​​

    Watch the Kwentong Jollibee Ginto on the official Jollibee Facebook page and on Jollibee Studios YouTube channel, and join the conversation online by using the hashtag #KwentongJollibeeGinto.

    REFERENCES:

    John Paulo Ondra Caparros

    Public Relations Department – SBU BLAZE

    Strategic works, Inc.

    +639173068591

    john.caparros@stratworks.ph

    2nd Floor Zaragoza Building, 102 Gamboa Street, Legaspi Village, Makati City PH

  • Ginto: Jollibee and McCann Worldgroup Philippines release special Kwentong Jollibee on Hidilyn Diaz’s inspiring journey

    Ginto: Jollibee and McCann Worldgroup Philippines release special Kwentong Jollibee on Hidilyn Diaz’s inspiring journey

    While the whole nation rejoiced and celebrated the historic feat of Hidilyn Diaz during the 2020 Tokyo Olympics, not everyone knew of the hardships that she had to overcome to reach her dream of winning the country’s first Olympic Gold medal. Now, her story of “lakas at puso” which made all that possible is immortalized in Jollibee’s latest Kwentong Jollibee, “Ginto”.

    The short film chronicles the life-long journey of Hidilyn in typical Kwentong Jollibee fashion – heartwarming, tugs at the heartstrings and filled with life lessons – while aimed at continuing to inspire Filipinos to reach their own dreams.

    Ginto showed how Hidilyn, despite the lockdown and being away from her family,
    persevered to reach her golden dream.

    “We wanted to pay tribute not just to Hidilyn’s victory, but to her strength, heart and resilience, which truly brought joy and uplifted the nation. And we thought it fitting to produce her own Kwentong Jollibee, not just to thank her for her feat but to somehow share her story so that we Filipinos can continue to be inspired by what she has achieved”, said Arline Adeva, Jollibee Philippines Assistant Vice President and Head of Brand PR, Engagement, and Digital Marketing. 

    Hidilyn shared that she is honored to have her own Kwentong Jollibee,
    and is proud to be part of a well-loved Filipino brand.

    “Ginto” is directed by internationally acclaimed and resident Kwentong Jollibee director Pepe Diokno. The latest Kwentong Jollibee film is centered on how Hidilyn has become a champion and a Filipino icon who proved that hard work and grit pays off. “People can expect an inspiring story about dealing with defeat, and winning with perseverance,” he said. Direk Pepe also added that giving hope and providing inspiration was at the core of this latest Kwentong Jollibee film. “I think with the current situation, many Filipinos feel defeated and divided, but Hidilyn’s win gave us strength and brought us together,” he said.

    For her part, Hidilyn cherished being part of her own, special Kwentong Jollibee. “Lahat naman tayo kilala ang Kwentong Jollibee. Usually, ito yung tungkol sa love and relationships. Masaya lang ako kasi naipakita dito yung love for sports, love for your dream, and love for your country. Sana naipakita namin yung inspirasyon na maidudulot nung Kwentong Jollibee Ginto,” Hidilyn said.

    Hidilyn’s Kwentong Jollibee shows how “lakas at puso” are key to achieving your dreams

    While Hidilyn’s rise to become a modern-day icon and the country’s pride and joy was well-documented, Jollibee and McCann worked together to creatively tell her story in a way that would make a lasting impact. “Everyone knows her story by now so the challenge was how to shine a new light on her in a way that would inspire and motivate Filipinos who may also be experiencing struggles and challenges,” explained NJ Mijares, Creative Director of McCann Worldgroup Philippines. “With every Kwentong Jollibee we create, we always ask ourselves ‘is this relatable? Will other people feel the same way?’ More so with this one. Because we’re telling a story of a very specific person with a very specific achievement, we tried to tell it in a way that mirrors the dreams, the struggles, and the journey of millions of Filipinos.”

    Jollibee is one with Filipinos in paying tribute to Hidilyn
    through her own Kwentong Jollibee short film

    Watch the Kwentong Jollibee Ginto on the official Jollibee Facebook page and on Jollibee Studios YouTube channel, and join the conversation online by using the hashtag #KwentongJollibeeGinto. 

    REFERENCE:

    John Paulo Ondra Caparros

    Public Relations Department – SBU BLAZE

    Strategic works, Inc.

    +639173068591

    john.caparros@stratworks.ph

    2nd Floor Zaragoza Building, 102 Gamboa Street, Legaspi Village, Makati City PH

  • Shopee Debuts Kim Chiu as Brand Ambassador to Kick Off the 10.10 Brands Festival

    Shopee Debuts Kim Chiu as Brand Ambassador to Kick Off the 10.10 Brands Festival

    Catch the Filipino actress’ new Shopee TV commercial and enjoy free shipping with no minimum spend, big brand giveaways, and up to ₱1,000 off brand vouchers at Shopee’s biggest brands sale of the year.

    MANILA, SEPTEMBER 28, 2021 – Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, introduces its newest brand ambassador, Kim Chiu, alongside the launch of the 10.10 Brands Festival, its biggest brands sale of the year. The famous actress, dubbed the Princess of Philippine Movies and TV, will feature in Shopee’s new TV commercial and many exciting in-app activities.

    Martin Yu, Director at Shopee Philippines, said, “Shopee Philippines is happy to welcome one of the country’s top entertainers into the Shopee family, Kim Chiu. Kim’s bubbly, charming personality and love for online shopping both resonate with millions of Filipinos who find joy and excitement on Shopee. This 10.10 Brands Festival, we hope to bring the best brand deals and so much more with our valued and trusted brand partners.”

    Users can look forward to these from Shopee brand ambassador Kim Chiu:

    • Kim Chiu’s new Shopee TV commercial: Kim Chiu gives the viral “Proof of Delivery” trend her own spin. Fans can look out for the TV commercial on local TV networks and on Shopee’s official Facebook and YouTube accounts.
    • Kim Chiu for Shopee Prizes: Users can find Kim Chiu on in-app games such as Spin & Win and Guess It Right, which they can play to win rewards such as coins and vouchers.
    • Mini-games and contests with Kim Chiu: This October, users can join the #10BrandFaves contest featuring Kim Chiu for a chance to win 1,000 Shopee coins.

    Fans can look forward to more Kim Chiu content such as behind-the-scenes videos on Shopee’s official YouTube and TikTok channels, and Kim Chiu-themed Instagram stickers. Users can also interact with the actress herself during her Twitter takeover on Shopee’s official Twitter account this October 9.

    Shopee 10.10 Brands Festival

    Until October 10, shoppers can enjoy free shipping with no minimum spend, big brand giveaways, and up to ₱1,000 off brand vouchers at Shopee’s 10.10 Brands Festival.

    Lucky shoppers can win ₱430,000 worth of prizes, such as vouchers, bundles, newly launched items, and even a lifetime supply of products, from over 30 participating brands.

    Leading up to 10.10, shoppers can also look forward to Nestle, Deerma, GoMO!, Lactum, Colgate Palmolive, Shigetsu, P&G Beauty, Garnier, and Belo Brand Days on Shopee Mall, where they can get discounts up to 80% off, branded items as low as ₱179, and a free gift with every purchase.

    Starting October 1, shoppers can check out different themed sales on Shopee including the Groceries Fair on October 1, Fashion Fair on October 2-3, Mom & Baby Fair on October 4, Work From Home Fair on October 5, Gadgets and Gizmo Fair on October 6-7, and Beauty and Wellness Fair on October 8-9.

    At the 10.10 Brands Festival, shoppers can use ShopeePay to buy load, pay bills, and scan to pay. They can activate their ShopeePay wallet and top up through online banking, debit card, and over-the-counter partners to get up to 50% discount on load from Globe, Smart, Sun, and TNT; 50% cashback from Maynilad, PLDT, and a growing list of partner billers; and ShopeePay ₱1 Deals from Puregold, Ultramega Supermarket, Potato Corner, and other partner merchants.

    For more information, visit https://shopee.ph/. Download the Shopee app for free via the App Store or Google Play.

    REFERENCE:

    Hannah Tejuco
    PH Marketing | Public Relations

    Mobile +63 917 808 4894

    Viber +63 917 705 4447

    Address 15F Asian Century Center, 27th St. corner 3rd and 4th Ave., BGC, Taguig, PH 1634