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  • Shopee Launches 11.11 Big Christmas Sale, its Biggest Sale of the Year, with Unbeatable deals and Nonstop Fun

    Shopee Launches 11.11 Big Christmas Sale, its Biggest Sale of the Year, with Unbeatable deals and Nonstop Fun

    The 11.11 Big Christmas Sale becomes the ultimate holiday shopping destination with promos such as ₱1 Deals, free shipping with no minimum spend, 10% off daily vouchers, and giveaways worth over ₱12,000,000.

    Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, kicks off its annual 11.11 Big Christmas Sale, the most anticipated shopping festival in the region. The 11.11 Big Christmas Sale headlines a year where more people and businesses use the platform to connect with each other. In fact, the number of sellers and brands on Shopee surged by 60% in 2021, while 1 in 3 shoppers at its recent 9.9 event was new to the platform.

    The 11.11 Big Christmas Sale, which ushers in the year’s busiest shopping season, presents Shopee’s greatest selection of deals, fun, and entertainment for everyone. To add to the festive mood, users can look forward to the widest variety of discounted products from over 25 categories and unbeatable promos such as ₱1 Deals, free shipping with no minimum spend, and 10% off daily. With such an irresistible line-up, the number of new buyers on Shopee is expected to peak further during 11.11. Brands and local MSMEs stand to benefit from the increased traffic, supercharging business growth and scaling their online presence.

    International superstar Jackie Chan also returns with a fun commercial for the 11.11 Big Christmas Sale. After his 9.9 commercial met with viral success by garnering 435 million views online, the action-packed sequel sparked excitement for all users as well. Fans can catch the commercial here: https://shp.ee/64cba9b

    Martin Yu, Director at Shopee Philippines, said, “Christmas holds a special place in Filipinos’ hearts. During this season of giving, Shopee Philippines hopes to make this year’s festivities even more memorable for both our users and sellers. As the holidays approach, we aim to bring more joy to shoppers and help them save more on things they love by curating the best deals. We’ve also pioneered efforts to expand our digital ecosystem to help more consumers, businesses, and communities access and benefit from e-commerce. We invite everyone to join us in making this the biggest and most impactful 11.11.”

    1. Biggest growth opportunities for businesses

    The 11.11 Big Christmas Sale will act as a springboard to accelerate growth for businesses on Shopee. In 2021, more than 8 million new local shops opened on Shopee. With a growing base of shoppers and more marketing tools provided by Shopee, 11.11 will give brands and MSMEs greater visibility to maximize demand. Businesses with an offline presence can also participate in 11.11 through ShopeePay and Shopee’s digital products feature.

    • Exclusive deals from leading brands on Shopee Mall: Shoppers can look forward to exclusive deals from top brands such as Xiaomi, POCO, realme, Samsung, Nokia, Vivo, DJI, PerySmith, Deerma, Coocaa Home, and Bata Philippines.
    • More offline deals from brands: Brands also stand to generate more in-store traffic through promotions from ShopeePay. Users can turn to ‘Deals Near Me’ to check for special in-store deals from brands such as Puregold, National Bookstore, Fully Booked, Power Mac Center, The Generics Pharmacy, Family Mart, Lawson, Olympic Village, Shoe Salon, Potato Corner, Mary Grace, Bonchon, Papa John’s, Siomai House, and Fruitas Group of Companies.

    2. Upsized variety, deals, and entertainment for the holidays

    Shopee is committed to helping more shoppers access the benefits of e-commerce, especially during the busiest shopping time of the year. To encourage more people to try shopping online, Shopee introduced initiatives such as special welcome gifts and vouchers for new shoppers, with over 5 million welcome gifts across the region redeemed since the start of the year. Throughout 11.11, shoppers can look forward to an unbeatable range of more rewards and deals:

    • Rewards for first-time shoppers: As they start their e-commerce journey, new and first-time Shopee users can look forward to a free welcome package, bills cashback, free shipping, 100% off vouchers, and ₱1 deals with their first purchase.
    • Gift guides for easy holiday shopping: Users can enjoy a quick and easy holiday shopping experience with Shopee’s Christmas in our Carts gift guides. They can get discounts up to 90% off on a wide range of branded gifts and bundles, from the latest gadgets to luxurious personal care items. They can also check out Shopee Mall for 10% off Mall vouchers, special deals on holiday gifts, and vouchers from their favorite brands.
    • Bigger deals across different categories: Shoppers can discover the best deals on everything they need at 11.11 Big Sale. Highlights include 1-for-1 Deals, Early Platform Voucher Hunt, and Mega Midnight Sale, covering the widest range of product categories. They can also look out for themed sales such as the Big Sports & Outdoors Sale on November 4, Big Fashion Sale on November 5, Big Groceries & Pet Care Sale on November 6, Big Mommy & Babies Sale on November 7, Big Shopee Mall Sale on November 8, Big Electronics Sale on November 9, and Big Vouchers Sale on November 10.
    • Exclusive Shopee Mall discounts from the biggest roster of brands: At the 11.11 Midnight Mall Exclusive Sale from 12MN to 2AM, shoppers can enjoy huge price drops and exclusive bundle deals. Throughout the sale, brand sukis can also enjoy discounts up to 90% off on leading brands in the country:
    • Secure and convenient shopping with ShopeePay: Users can shop with greater security and enjoy better deals when they pay with ShopeePay. They can also now enjoy a free, instant, and more convenient way to cash in from their bank apps via InstaPay. Until November 7, users can cash in via InstaPay and get up to ₱25 cashback.

    The 11.11 Big Christmas Sale will also spark more joy with the big finale on November 11:

    • 11.11 Big Christmas Sale TV Special: NCT 127, one of today’s hottest K-pop boy bands, will delight Filipino audiences with their chart-topping hits at the 11.11 TV show on November 11, 9:30-11:30pm on GMA 7 and Shopee Live.Filipinos can also look forward to appearances from top local celebrities such as Jessy Mendiola, Aira Bermudez, Rocco Nacino, Klea Pineda, Andre Paras, and Gil Cuerva. Lastly, viewers stand a chance to win prizes and giveaways worth over  ₱12,000,000, including two new house & lots and a brand-new car.

    For more information about Shopee 11.11 Big Christmas Sale, visit https://shopee.ph/m/christmas-sale.

    Download Shopee for free on App Store or Google Play Store.

    REFERENCE:

    Pao Oga

    Shopee | Marketing | Public Relations (Media Relations)

    Mobile: +63 917 650 1835 (Viber/Whatsapp)

    Address: 15F Asian Century Center (ACC) Building, 27th St. Corner 3rd Ave. BGC, Taguig 1634

  • Hidilyn Diaz inspires the nation anew with her very own Kwentong Jollibee “Ginto”

    Hidilyn Diaz inspires the nation anew with her very own Kwentong Jollibee “Ginto”

    When weightlifter Hidilyn Diaz won the country’s first gold medal after a near century-long wait at the Olympics, Filipinos from all over the globe rejoiced and celebrated her historic triumph. Hidilyn’s winning lift, which also set a new Olympic record, was a result of years of hard work, resilience, and dedication that she put into reaching her dream.

    And this inspiring journey of Hidilyn—with all the challenges she had to overcome—is at the center of the latest Kwentong Jollibee short film entitled “Ginto”. Jollibee, in collaboration with its partner agency McCann Worldgroup Philippines, hopes to share Hidilyn’s story to bring joy and inspiration to every Filipino.

    Looking back on her humble beginnings

    Hidilyn vividly remembers when she first started training. “Ang gamit kong weights noon ay mga gallon ng tubig. Mayroon akong mahabang bakal, ‘yun ang bar ko, tapos sa magkabila ay mga bote na may lamang tubig o kaya buhangin,” said Hidilyn. There were a lot of challenges at the start of her career, she shared, and many instances when she wanted to give up. But these did not discourage her.

    Her hard work paid off when she bagged the silver medal in the 2016 Rio Summer Olympics.

    “Noong nanalo ako sa Rio, doon mas naging malinaw sa akin na maraming nakababatang atleta na nakatingin sa akin para sa inspirasyon. Kaya sabi ko, hindi ako pwedeng sumuko. Ilalaban ko hanggang makuha natin ang pinakamimithing ginto,” said Hidilyn.

    Reliving her winning moment

    To launch the short film “Ginto”, Jollibee held a virtual press conference last October 14. Seeing the film in full for the first time, the Olympic champion was touched to have witnessed her story from the lens of a viewer. “Naiyak po talaga ako, lalo na yung doon sa part na chini-cheer ako ng mga frontliners, ng mga bata. Masaya po ako na na-inspire ko sila gaya ng pag-inspire nila sa akin.” 

    Hidilyn Diaz gets emotional while watching her Kwentong Jollibee “Ginto” and the surprise greetings from her loved ones
    Through “Ginto,” Hidilyn hopes to encourage people to use “lakas at puso”
    In going through life’s challenges

    Hidilyn Diaz gets emotional while watching her Kwentong Jollibee “Ginto” and the surprise greetings from her loved ones

    The image of Hidilyn clenching her fists in victory will forever be remembered by the whole nation. With “Ginto”, she got to relive this moment, along with the challenges she had to overcome leading to the Tokyo Olympics.

    When asked how it was like re-enacting her own journey, Hidilyn said, “Bumalik lahat ng emotions — ‘yung saya, ‘yung hirap, at ‘yung pagpapalakas ng mga tao na tumulong sa akin para maabot ko yung pangarap ko.” To her, starring in her own Kwentong Jollibee short film was like another chance to relive her winning moment. “Masaya dahil ibang experience din for me ‘yung mag-act and rewarding dahil nakita ko ‘yung personal journey ko through another lens,” she added.

    Long-time Kwentong Jollibee and award-winning director Pepe Diokno said it was a great honor to work on this project. “I’ve done a lot of Kwentong Jollibee films, and each story is different. But what sets ‘Ginto’ apart is that it’s a story of a sports icon that’s being revealed to the world. Hidilyn’s journey to success is the inspiration we need in these difficult times, and I treasure that I was able to do it with her and of course, Jollibee,” shared Direk Pepe.

    Hidilyn’s celebrity Idol, Maja Salvador, warmly welcomes her to the Jollibee family

    Beyond her golden win

    Now, with multiple awards and recognition, what more does a Hidilyn Diaz dream of? “For me, gusto ko po makatapos ng aking studies,” she said. At present, Hidilyn is taking up Bachelor of Science in Business Administration in De La Salle-College of Saint Benilde. “Gusto ko po makuha ang aking diploma at makapag-develop pa ng training schools para sa mga aspiring na atleta gaya ko noong nag-uumpisa ako. Nandito pa rin ako kasi weightlifting ang passion ko at gusto kong i-share ito sa mga kabataan,” Hidilyn added. She also mentioned plans of setting up an outreach activity similar to a community pantry in the coming months.

    Hidilyn’s Kwentong Jollibee special “Ginto” serves as a reminder that Filipinos can rise above challenges through “lakas at puso,” armed with the love and support of those around them. ​​

    Watch the Kwentong Jollibee Ginto on the official Jollibee Facebook page and on Jollibee Studios YouTube channel, and join the conversation online by using the hashtag #KwentongJollibeeGinto.

    REFERENCES:

    John Paulo Ondra Caparros

    Public Relations Department – SBU BLAZE

    Strategic works, Inc.

    +639173068591

    john.caparros@stratworks.ph

    2nd Floor Zaragoza Building, 102 Gamboa Street, Legaspi Village, Makati City PH

  • Ginto: Jollibee and McCann Worldgroup Philippines release special Kwentong Jollibee on Hidilyn Diaz’s inspiring journey

    Ginto: Jollibee and McCann Worldgroup Philippines release special Kwentong Jollibee on Hidilyn Diaz’s inspiring journey

    While the whole nation rejoiced and celebrated the historic feat of Hidilyn Diaz during the 2020 Tokyo Olympics, not everyone knew of the hardships that she had to overcome to reach her dream of winning the country’s first Olympic Gold medal. Now, her story of “lakas at puso” which made all that possible is immortalized in Jollibee’s latest Kwentong Jollibee, “Ginto”.

    The short film chronicles the life-long journey of Hidilyn in typical Kwentong Jollibee fashion – heartwarming, tugs at the heartstrings and filled with life lessons – while aimed at continuing to inspire Filipinos to reach their own dreams.

    Ginto showed how Hidilyn, despite the lockdown and being away from her family,
    persevered to reach her golden dream.

    “We wanted to pay tribute not just to Hidilyn’s victory, but to her strength, heart and resilience, which truly brought joy and uplifted the nation. And we thought it fitting to produce her own Kwentong Jollibee, not just to thank her for her feat but to somehow share her story so that we Filipinos can continue to be inspired by what she has achieved”, said Arline Adeva, Jollibee Philippines Assistant Vice President and Head of Brand PR, Engagement, and Digital Marketing. 

    Hidilyn shared that she is honored to have her own Kwentong Jollibee,
    and is proud to be part of a well-loved Filipino brand.

    “Ginto” is directed by internationally acclaimed and resident Kwentong Jollibee director Pepe Diokno. The latest Kwentong Jollibee film is centered on how Hidilyn has become a champion and a Filipino icon who proved that hard work and grit pays off. “People can expect an inspiring story about dealing with defeat, and winning with perseverance,” he said. Direk Pepe also added that giving hope and providing inspiration was at the core of this latest Kwentong Jollibee film. “I think with the current situation, many Filipinos feel defeated and divided, but Hidilyn’s win gave us strength and brought us together,” he said.

    For her part, Hidilyn cherished being part of her own, special Kwentong Jollibee. “Lahat naman tayo kilala ang Kwentong Jollibee. Usually, ito yung tungkol sa love and relationships. Masaya lang ako kasi naipakita dito yung love for sports, love for your dream, and love for your country. Sana naipakita namin yung inspirasyon na maidudulot nung Kwentong Jollibee Ginto,” Hidilyn said.

    Hidilyn’s Kwentong Jollibee shows how “lakas at puso” are key to achieving your dreams

    While Hidilyn’s rise to become a modern-day icon and the country’s pride and joy was well-documented, Jollibee and McCann worked together to creatively tell her story in a way that would make a lasting impact. “Everyone knows her story by now so the challenge was how to shine a new light on her in a way that would inspire and motivate Filipinos who may also be experiencing struggles and challenges,” explained NJ Mijares, Creative Director of McCann Worldgroup Philippines. “With every Kwentong Jollibee we create, we always ask ourselves ‘is this relatable? Will other people feel the same way?’ More so with this one. Because we’re telling a story of a very specific person with a very specific achievement, we tried to tell it in a way that mirrors the dreams, the struggles, and the journey of millions of Filipinos.”

    Jollibee is one with Filipinos in paying tribute to Hidilyn
    through her own Kwentong Jollibee short film

    Watch the Kwentong Jollibee Ginto on the official Jollibee Facebook page and on Jollibee Studios YouTube channel, and join the conversation online by using the hashtag #KwentongJollibeeGinto. 

    REFERENCE:

    John Paulo Ondra Caparros

    Public Relations Department – SBU BLAZE

    Strategic works, Inc.

    +639173068591

    john.caparros@stratworks.ph

    2nd Floor Zaragoza Building, 102 Gamboa Street, Legaspi Village, Makati City PH

  • Shopee Debuts Kim Chiu as Brand Ambassador to Kick Off the 10.10 Brands Festival

    Shopee Debuts Kim Chiu as Brand Ambassador to Kick Off the 10.10 Brands Festival

    Catch the Filipino actress’ new Shopee TV commercial and enjoy free shipping with no minimum spend, big brand giveaways, and up to ₱1,000 off brand vouchers at Shopee’s biggest brands sale of the year.

    MANILA, SEPTEMBER 28, 2021 – Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, introduces its newest brand ambassador, Kim Chiu, alongside the launch of the 10.10 Brands Festival, its biggest brands sale of the year. The famous actress, dubbed the Princess of Philippine Movies and TV, will feature in Shopee’s new TV commercial and many exciting in-app activities.

    Martin Yu, Director at Shopee Philippines, said, “Shopee Philippines is happy to welcome one of the country’s top entertainers into the Shopee family, Kim Chiu. Kim’s bubbly, charming personality and love for online shopping both resonate with millions of Filipinos who find joy and excitement on Shopee. This 10.10 Brands Festival, we hope to bring the best brand deals and so much more with our valued and trusted brand partners.”

    Users can look forward to these from Shopee brand ambassador Kim Chiu:

    • Kim Chiu’s new Shopee TV commercial: Kim Chiu gives the viral “Proof of Delivery” trend her own spin. Fans can look out for the TV commercial on local TV networks and on Shopee’s official Facebook and YouTube accounts.
    • Kim Chiu for Shopee Prizes: Users can find Kim Chiu on in-app games such as Spin & Win and Guess It Right, which they can play to win rewards such as coins and vouchers.
    • Mini-games and contests with Kim Chiu: This October, users can join the #10BrandFaves contest featuring Kim Chiu for a chance to win 1,000 Shopee coins.

    Fans can look forward to more Kim Chiu content such as behind-the-scenes videos on Shopee’s official YouTube and TikTok channels, and Kim Chiu-themed Instagram stickers. Users can also interact with the actress herself during her Twitter takeover on Shopee’s official Twitter account this October 9.

    Shopee 10.10 Brands Festival

    Until October 10, shoppers can enjoy free shipping with no minimum spend, big brand giveaways, and up to ₱1,000 off brand vouchers at Shopee’s 10.10 Brands Festival.

    Lucky shoppers can win ₱430,000 worth of prizes, such as vouchers, bundles, newly launched items, and even a lifetime supply of products, from over 30 participating brands.

    Leading up to 10.10, shoppers can also look forward to Nestle, Deerma, GoMO!, Lactum, Colgate Palmolive, Shigetsu, P&G Beauty, Garnier, and Belo Brand Days on Shopee Mall, where they can get discounts up to 80% off, branded items as low as ₱179, and a free gift with every purchase.

    Starting October 1, shoppers can check out different themed sales on Shopee including the Groceries Fair on October 1, Fashion Fair on October 2-3, Mom & Baby Fair on October 4, Work From Home Fair on October 5, Gadgets and Gizmo Fair on October 6-7, and Beauty and Wellness Fair on October 8-9.

    At the 10.10 Brands Festival, shoppers can use ShopeePay to buy load, pay bills, and scan to pay. They can activate their ShopeePay wallet and top up through online banking, debit card, and over-the-counter partners to get up to 50% discount on load from Globe, Smart, Sun, and TNT; 50% cashback from Maynilad, PLDT, and a growing list of partner billers; and ShopeePay ₱1 Deals from Puregold, Ultramega Supermarket, Potato Corner, and other partner merchants.

    For more information, visit https://shopee.ph/. Download the Shopee app for free via the App Store or Google Play.

    REFERENCE:

    Hannah Tejuco
    PH Marketing | Public Relations

    Mobile +63 917 808 4894

    Viber +63 917 705 4447

    Address 15F Asian Century Center, 27th St. corner 3rd and 4th Ave., BGC, Taguig, PH 1634

  • Cebuana Lhuillier, Jean Henri Lhuillier haul multiple business recognitions at the 2021 Golden Bridge and International Business Awards

    Cebuana Lhuillier, Jean Henri Lhuillier haul multiple business recognitions at the 2021 Golden Bridge and International Business Awards

    CONTINUOUSLY STRIVING FOR EXCELLENCE. Cebuana Lhuillier is consistently aiming for excellence in its services, management and business campaign, gaining acknowledgements in 2021 Golden Bridge and International Business Awards. Seen here is Cebuana Lhuillier’s President& CEO Jean Henri Lhuillier posing with the awards garnered from a past Stevie Awards and Golden Bridge Awards cycle.

    Cebuana Lhuillier bagged several prestigious honors for business innovation, excellence in management, and social campaign from two international award-giving bodies, recently. The country’s leading and largest microfinance service provider has again proven its excellence in the industry receiving 13 awards from the 13th Annual Golden Bridge Awards (Globee Awards) and 6 awards from the 2021 International Business Awards (Stevie Awards).

    Cebuana Lhuillier’s President and CEO Jean Henri Lhuillier was recognized for his excellence in leadership, winning five gold Globee Awards, including Innovator of the Year, Lifetime Achievement Award, Maverick of the Year, Entrepreneur of the Year, and Executive Achievement of the Year. Furthermore, he also won four Gold Stevie Awards and one Silver Stevie awards in the following categories: Executive of the Year – Consumer Services, Executive of the Year – Financial Services, Lifetime Achievement Award – Business Products Industries, Lifetime Achievement Award – Consumer Services Industries, and Entrepreneur of the Year – Financial Services, respectively.

    “The recent wins from the Stevies and Golden Bridge is a testament of our organization’s dedication to continued innovation and pushing for excellence in everything we do. As their leader, to be recognized for the vision I have for the company and for the services we deliver is truly encouraging. It only strengthens my commitment to further push for more innovative products and platforms that will make Cebuana Lhuillier maintain its leadership in its industry and remain the partner of choice for many Filipinos, as they move towards a financially-included future,” Cebuana Lhuillier president & CEO Jean Henri Lhuillier said.

    Cebuana Lhuillier’s awards expand from its business continuity programs, microfinance campaigns to its corporate social responsibility. Including the recognition as Grand Globee Winner, the Golden Bridge Awards bestowed the company’s online pawning platform, Cebuana From Home, Silver and Bronze Globee for Consumer Products and Consumer Services, respectively. Also, Cebuana Lhuillier’s initiative for microsavings won the Gold Globee for Most Innovative Company under Consumer Services Category, Silver Globee as Initiative of the Year Award, and bronze Globee for Most Innovative Company under 11 – 2,499 Employees Category. Meanwhile, the company’s CSR and employee engagement activities likewise did not go unnoticed. Cebuana Lhuillier Foundation Inc. was also awarded the Bronze Globe Company Response of the Year for their program on pandemic response and Silver Globee for Live Event of the Year, as the company recognizes its employees’ hard work in a creatively executed digital event.

    The 13th Annual Golden Bridge Awards judging process came from 85 participating judges around the world, representing a wide variety of industries.

    Following the win of Cebuana Lhuillier in the Golden Bridge Awards, came the 2021 International Business Awards, in which more than 3,700 entries from different organizations in more than 65 nations were evaluated. The company was still able to nab awards in different categories such as Management, Entrepreneur, and PR Awards Category.

    Aside from Mr. Lhuillier’s five awards under the Management and Entrepreneur categories, Cebuana Lhuillier also received a Bronze Stevie award under PR Awards Category as Communications or PR Campaign of the Year Corporate Responsibility for its campaign on “Tulong Sa Pagbangon: Uplifting Filipinos’ Lives Amidst a Health Crisis”. The awarding of winners will be held virtually on December 8, 2021.

    Cebuana Lhuillier is a consistent winner in the annual Stevie awards and Globee awards. Recently, the company bagged the International Service Excellence Award for Customer Innovations given by the Customer Service Institute of America (CSIA) for its numerous innovations done in tech to further improve its services for the convenience of its customers. These recent wins manifest the company’s core values of excellence and innovation, supporting its vision and mission as the most trusted financial partner for many Filipinos nationwide.

    REFERENCE:

    JEAN RICELLE A. AQUINO

    Public Relations Supervisor

    Stratworks, Inc.

    0927 027 8975

  • Shopee Kicks off the Most Action-Packed Year-End Shopping Season with 9.9 Super Shopping Day and International Superstar, Jackie Chan

    Shopee Kicks off the Most Action-Packed Year-End Shopping Season with 9.9 Super Shopping Day and International Superstar, Jackie Chan

    With non-stop entertainment and the biggest deals, including free shipping with no minimum spend, 20% cashback, and Daily ₱1 Deals, Shopee is the only place to be.

    Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, launches the most exciting year-end shopping season starting with its signature 9.9 Super Shopping Day. As part of its biggest and most action-packed shopping season, Shopee also welcomes international superstar Jackie Chan, who will be featured in a range of activities across Shopee’s end of year shopping festivals.

    Jackie Chan said, “I enjoy putting a smile on people’s faces. It’s exciting to partner with Shopee to celebrate the action-packed year-end festival and bring more joy to my fans and Shopee users. I had a lot of fun working with Shopee and I think people of all ages will enjoy the activities and content that we have prepared together. I hope everyone can join us to make the year-end shopping season a memorable one.”

    Shopee pioneered the first 9.9 Super Shopping Day in 2016. Each year, it marks the start of a highly anticipated year-end shopping season across the region. A survey conducted by Shopee revealed that over 90%[1] of users across the region proactively seek out information to make better purchase decisions during the campaigns. The mega shopping season also tends to attract new online shoppers, with 43%[2] of shoppers making their first-ever online purchase during the year-end campaigns.

    From now till September 9, Shopee has lined up the best deals and activities. Shoppers can satisfy all their shopping needs, win exciting rewards from their favorite games on Shopee Prizes, and enjoy non-stop entertainment with special appearances by their favorite celebrities.

    Martin Yu, Director at Shopee Philippines, said, “The pandemic continues to affect both individuals and businesses. As communities continue to live, work, shop, and play from home, we have stepped up our efforts to ensure users have access to their daily essentials through our shopping campaigns. We are also committed to supporting local MSMEs and have launched a series of support initiatives as well as Support Local campaigns to generate greater visibility and enable users to easily identify and support local businesses. We look forward to bringing some joy to our local communities during this year-end season.”

    1. Find the biggest deals, all in one place

    This 9.9 Super Shopping Day, shoppers can enjoy free shipping with no minimum spend, 20% cashback, and Daily ₱1 Deals, on top of these amazing perks:

    • Lowest price deals – Users can find the hottest products with the biggest discounts all in one place at Shopee’s special ‘Daily ₱1 Deals’ microsite, which they can easily locate from Shopee’s home page.
    • Mega Midnight Sale – Following its success during the inaugural 4.4 Mega Shopping Day, Shopee brings back the 2-hour Midnight Mega Sale. Shoppers can grab unbeatable deals on thousands of products, including those from Shopee Mall, from 12AM to 2AM on September 9.
    • Greater rewards with ShopeePay – As part of Shopee’s commitment to provide a convenient, secure, and rewarding shopping experience, users can enjoy exclusive promotions and deals by using Shopee’s in-app e-wallet, ShopeePay. All users have to do is to use ShopeePay to pay for their purchases, both online and offline, at thousands of branches from participating merchants nationwide. Until September 8, shoppers can Buy Load and get ₱5 mobile data for only ₱1; Pay Bills to enjoy up to 50% cashback when they pay for Meralco, Maynilad, and more; and Scan to Pay to score ShopeePay ₱1 Deals from Puregold, Seaoil, Potato Corner, and more.

    2. Satisfy all shopping needs

    From daily essentials to premium items, Shopee offers a wide assortment of products. With millions of brands and sellers, as well as a wide network of online and offline partners, there is something for everyone at Shopee.

    • Shopee Mall Big Brand Discounts – In addition to everyday products, users can expect great deals from their favorite brands on Shopee’s dedicated in-app portal for authentic brands. 91%[3] of shoppers say the mega shopping campaigns enabled them to discover and buy brands they never tried before, while 75%[4] indicated they were more likely to continue using these new brands rather than switching back to their usual ones. At the 9.9 Super Shopping Day, shoppers can expect up to 30% off brand vouchers and up to 90% off on leading brands such as Abbott, Havaianas, Maybelline, Nestlé, Colgate-Palmolive, Breyleemall.ph, Del Monte, Unilever Beauty, Adidas, P&G Beauty, Enfagrow, Huawei, Vivo, Pampers, Realme, and Xiaomi.
    • Support Local – Local businesses have been greatly impacted by the pandemic. This shopping season, users can give these local sellers the boost they need to recover and grow. Through the Pili Pinoy campaign, users can help preserve local culture and play their part in supporting the local economy by patronizing shops such as Abubot PH, Joy Marcelo RTW Clothing, Via Christi, Tazanna, and Tala by Kyla.

    3. Experience non-stop entertainment with your favorite celebrities, exciting games, and attractive rewards

    Shopee’s in-app engagement features continue to entertain and delight users. In the first half of 2021, Shopee recorded over 200%[5] uplift in time spent on Shopee Live year-on-year. This 9.9 Super Shopping Day, Shopee will deliver upsized excitement through a line-up of the biggest superstars, exciting games, and attractive rewards.

    • Jackie Chan to thrill and entertain shoppers – This year, Shopee brings on international superstar Jackie Chan to be a part of its year-end shopping season, sparking tremendous excitement across the region. Users can catch him in exclusive content on Shopee Live and in-app games such as Shopee Spin & Win, Shopee Shake, and the latest Shopee Collectibles.
    • Big giveaways and performances during the 9.9 Super Shopping Day TV Special – Viewers can tune in to GMA 7 and Shopee Live this September 9 for a chance to win millions worth of cash prizes and giveaways, including two house and lot packages. Fans can also expect performances from a leading K-Pop group.
    • Exciting rewards from games on Shopee Prizes – Users can look forward to earning rewards from their favorite games on Shopee Prizes.
      • A key highlight this year will be Shopee Collectibles, where users stand a chance to win super-sized prizes by collecting a full set of in-game items.
      • Users can collect items by playing popular games such as Shopee Farm and Shopee Candy, or trading items with their friends.

    Find out more about 9.9 Super Shopping Day here: https://shopee.ph/m/99.

    Download the Shopee app for free via the App Store or Google Play.

    A 9.9 Super Shopping Day Online Media Event this day has featured the newest regional brand ambassador of Shopee, International Superstar, Jackie Chan. Besides, Ms. Kitchie Nadal also performed a beautiful song during the event to excite the online attendees and viewers via zoom. Lastly, an exciting freebies, discounts and prizes were also provided to the attendees of the successful online media event.

    REFERENCE:

    Hannah Tejuco
    PH Marketing | Public Relations

    Mobile +63 917 808 4894

    Viber +63 917 705 4447

    Address 15F Asian Century Center, 27th St. corner 3rd and 4th Ave., BGC, Taguig, PH 1634

  • Jollibee celebrates Filipino pride and joy with ‘Pusong Pinoy’ featuring Sarah G and Billy Crawford

    Jollibee celebrates Filipino pride and joy with ‘Pusong Pinoy’ featuring Sarah G and Billy Crawford

    Every June 12, the country beams with pride as it celebrates its independence and freedom from colonial rule. But in today’s context, what does it mean to be Pinoy and Proud and how can this be embraced by every Filipino?

    As the country commemorates its 123rd Independence Day, Jollibee once again ignites the hearts of Filipinos all over the world with its new song titled “Pusong Pinoy.” Performed by world-class celebrities Sarah Geronimo and Billy Crawford, “Pusong Pinoy” celebrates an ever-present Pinoy Pride rooted in the Filipinos’ innate ability to give joy and hope, as well as rise above challenges by embodying the spirit of Bayanihan and helping one another.

    “We wanted to highlight an admirable trait of Filipinos – while we are known as being resilient and being joyful people, what drives this is our malasakit sa kapwa which enables us to face any challenges that come our way. The Bayanihan spirit has always been a part of our culture, and we see now that it is still very much alive in modern times. So, we should all be proud of our Pusong Pinoy”, says Francis Flores, JFC’s Philippines Country Marketing head and Jollibee PH Marketing head.

    “Para sa akin, ang ‘Pusong Pinoy’ ay laging handang tumulong, mapa-Pilipino man o ibang lahi,” shared Jollibee ambassador Sarah Geronimo. “Kahit saan ka magpunta, talagang ang puso ng Pinoy iba magbigay ng pagmamahal at pag-aalaga.” Sarah added.

    In the video, Sarah and Billy sing about how Filipinos spread pride and joy, with scenes depicting acts of selflessness and compassion for others specially during challenging times. These examples show how Filipinos overcome hard times by uplifting each other with a kind of joy that comes from within. And how, in this celebration of Independence, they give meaning to their freedom by sharing it with those around them.

    When asked what makes her proud of her Filipino heritage, Sarah said, “Yung mga katangian ng Pilipino ang talagang hinahangaan ko sa bawat isa sa atin. Lalo ngayon, mas nakikita natin ang pagiging matulungin, matatag, at mapagmahal ng bawat isa. Sa maliit o sa malaking paraan man, lahat ng Pilipino kumikilos para sa kapakanan ng kanyang kapwa.”

    Billy Crawford also shared how Filipinos can take advantage of their freedom to bring joy to one other. To him, holding on to the hope that better days are about to come is one way to remain inspired as Filipinos move forward. “This is the best time for us to remain humble and take everything in life as it goes. With a brand like Jollibee giving us joy through the song ‘Pusong Pinoy’, they are able to make us feel the kind of love na magaan at mapagpalaya, ‘yan ang hindi napapantayan ng kahit anong bagay.”

    With Jollibee capturing what it’s like to have ‘Pusong Pinoy,’ Filipinos around the globe can definitely be proud of the joyful spirit that allows them to move forward, no matter the obstacles.

    Sing Jollibee’s Independence Day 2021 anthem with Sarah Geronimo and Billy Crawford by watching the “Pusong Pinoy” music video on Facebook and YouTube.

    REFERENCE:

    John Paulo Ondra Caparros

    Public Relations Department

    Strategic works, Inc.

    +638937472 | +639173068591

    john.caparros@stratworks.ph

    2nd Floor Zaragoza Building, 102 Gamboa Street, Legaspi Village, Makati City PH

  • Ginebra San Miguel gives back through ‘Bagong Tapang Jersey Promo’

    Ginebra San Miguel gives back through ‘Bagong Tapang Jersey Promo’

    A positive mindset will ignite our strength, courage and braveness in times of difficulties and success whether it is related to personal or business matters such as family endeavors, work career, community projects, sports and other related daily important activities.

    In these difficult times, the power of sports to bring people together is missed more than ever.

    For its latest consumer promo, Ginebra San Miguel Inc. (GSMI) is giving basketball fans a platform to come together and extend help to those who are affected by the pandemic. “Bagong Tapang sa One Ginebra Nation Jersey and Cap Collection Promo” lets basketball fans collect Gin Kings merchandise and give back at the same time.

    The jersey and cap collection promo had a virtual media launch recently that was streamed live via Ginebra San Miguel’s Facebook page. The promo is in line with Ginebra San Miguel’s latest campaign “Bagong Tapang” which highlights the new courage and strength that Filipinos possess to overcome the challenges of the COVID-19 pandemic.

    The jerseys that were unveiled during the event featured Scottie Thompson (6), Stanley Pringle (11), Japeth Aguilar (25), La Tenorio (5), and Mark Caguioa (47). Starting on May 1 to June 30, 2021, fans can get their hands on the limited-edition merchandise for only P100 for the One Ginebra Nation jersey or P150 for the One Ginebra Nation cap for every six (6) seals or caps of any combination of Ginebra San Miguel, GSM Blue, GSM Blue Flavors, Ginebra San Miguel Premium Gin and Primera Light Brandy.

    During the launch, Barangay Ginebra San Miguel fans got to see their favorite players for the first time after winning the 2020 Philippine Cup championship at the historic PBA bubble in December last year. With the restrictions in social gatherings, the traditional championship victory party and fans day had to be set aside.

    “Ang Ginebra fans ibang level talaga. May PBA man o wala, nararamdaman namin na nandyan sila at sumusuporta sa amin. At first, we thought we are not going to survive playing without the fans because as a never-say-die team, doon kami humuhugot ng lakas. Sila ‘yung 6th man namin sa game. Napag-usapan ng team na iisipin namin ‘yung ginagawa namin ay para sa fans at para magbigay inspirasyon lalo na sa panahon ngayon,” relates LA Tenorio of the Gin Kings’ PBA bubble experience.

    PAYING IT FORWARD

    The jersey collection promo had been one of Ginebra San Miguel’s most patronized consumer promotions. For this year, GSMI tapped non-profit organization Gawad Kalinga (GK) as its partner for this project’s noble undertaking.

    “To underscore the need for unity during these times, we partnered with Gawad Kalinga and through the promo, we aim to support GK’s Barangay Walang Iwanan program that helps Filipinos who are severely affected by the pandemic. We hope to encourage Gin Kings fans and our consumers to ‘put on’ a Bagong Tapang kind of courage and to wear this kind of Bagong Tapang for others to see and emulate,” says GSMI General manager Noli Macalalag.

    For every jersey or cap that they redeem, basketball fans and consumers will be able to donate to GK’s Barangay Walang Iwanan program that supports the farmers in Sariaya, Quezon, and the fishermen in Barangay Bagumbayan, Pililla, Rizal.

    “Bagong Tapang sa One Ginebra Nation Jersey and Cap Collection” merchandises are available for redemption at selected Puregold and other redemption outlets nationwide. To confirm the merchandise’s authenticity, an authentication patch can be found on the lower left part of the jersey, while an authentication sticker is attached to the cap.

    For more details and updates on the promo, log on to www.ginebra.com.ph, check out the official Facebook page of Ginebra San Miguel www.facebook.com/barangayginebra or call the GSMI customer care hotline at 8632-2564.

    GSMI is the producer of Ginebra San Miguel, the world’s largest-selling gin according to leading global drinks journal Drinks International. It is also a 15-time Gold Quality Label awardee of the Monde Selection International Quality Institute.

    REFERENCE:

    Ed Uy