Author: WILMAR NICOLAS DULDULAO

  • Multi-Awarded Writer Irene Sarmiento makes history as First Filipino Author at Germany’s White Ravens Festival

    Multi-Awarded Writer Irene Sarmiento makes history as First Filipino Author at Germany’s White Ravens Festival

    Press Release (August 14, 2025) – Irene Sarmiento, award-winning writer of children’s book Tabon Girl and young adult novel Stray Cats, is the first author from the Philippines to be invited to this year’s White Ravens Festival, held from July 13 to 17 at the Blutenberg Castle in Munich, Germany. 

    A native of Quezon City, she moved from the Philippines to Texas in 2011 and now works as a pediatric occupational therapist for children with special needs in northern Colorado. 

    In an interview with the National Book Development Board (NBDB), Sarmiento shared that “it was in college when I won my first Palanca [award] in the now defunct future fiction category and made me realize I have two lives [studying occupational therapy and writing]. But I never really questioned whether I should stop or keep writing.”

    She added, “As a writer, I recognize that in this unequal world, we who are marginalized have to assert our humanity, and this is my way of doing that. I am a Filipino writer talking to multiple cultures in my works. I am both a writer and a healthcare practitioner.” 

    The White Ravens Festival is dedicated to international literature for children and young adults, bringing together authors and illustrators from different parts of the world to read from their most recent works, lead writing workshops and other interactive events, and discuss their life and works. The festival has hosted various prominent authors such as Ingo Siegner from Germany, Micaela Chirif from Peru, Shaw Kuzki from Japan, Anete Melece from Latvia, Tuutikki Tolonen from Finland, MG Leonard from the United Kingdom, André Letria from Portugal, Yves Grevet from France, Jamshid Khanian from Iran, and Ondřej Buddeus from the Czech Republic, to name a few. 

    It is hosted by the International Youth Library (IJB) in Munich, Germany. 

    “The invitation was a huge surprise. It is important because it gave me the opportunity to tell them about the Philippines. It prompted the audience to know more about us [Filipinos]. It helped me to bring our works to the global stage,” Sarmiento said. 

    Aside from a radio interview, as part of the festival she attended eight interactive reading events across Germany with 10 different participating schools (and with 50 to 150 students in attendance each session) from July 13 to 17 this year. The event was under the patronage of the Bavarian State Minister for Science and the Arts, and featured renowned, multi-award-winning writers.

    Sarmiento’s works, often about children overcoming challenges, have received recognition from prestigious organizations such as The Palanca Memorial Foundation, the Philippine Graphic/Fiction Awards, and Stories to Change the World. 

    “My family and I always love books and stories. When I was eight years old, I won a short story writing competition called Young Minds, and it was the first time that I got really published, which started me on that trajectory,” said Sarmiento. 

    Her novel, Stray Cats, was named one of the Kids’ Choice winners at the National Children’s Book Award in 2024. It tells the story of Elisa Paz, an eighth grader in search of her best friend.

    Her tips to aspiring Filipino writers? “You should speak in your own voice. Who knows? One of these days, someone might listen.” 

    Sarmiento’s participation in the festival coincides with the Philippines’ preparations as the Guest of Honour at the Frankfurt Book Fair on October 15 to 19, 2025. 

    For media inquiries, please contact: 

    Divine Reyes Caraecle

    Communications & Promotions Section

    communications@books.gov.ph

    0917-1396394

    About the National Book Development Board 

    The National Book Development Board (NBDB) is the book authority of the Philippines. The agency is at the forefront of developing the Philippine publishing industry and safeguarding the country’s vibrant culture of authorship and reading. To learn more, visit our social media pages (@nbdbphilippines).

  • Philippine Navy’s Press Conference of The Naval Aviation Freedom Flight Run 2025: Walk, Run, Fly for the WPS

    Philippine Navy’s Press Conference of The Naval Aviation Freedom Flight Run 2025: Walk, Run, Fly for the WPS

    The Philippine Navy has organized and hosted a Press Conference for the Naval Aviation Freedom Flight Run 2025 that was held on August 13, 2025, via ZOOM Cloud HD Video Meeting.

    During the opening remarks, Coah Ian and Naval Airwing has shared about The Naval Aviation Freedom Flight Run 2025: Walk, Run, Fly for the WPS, held on September 14, 2025 at Villar City, Daang Hari, Cavite.

    They discussed the overview and inclusions of the BCD Pinpoint; about the cause (Naval Airwing)and event details of the Naval Aviation Freedom Flight Run 2025.

    About the event:

    1. The First-Ever Naval Aviation Freedom Flight Run
    2. A Run for a Cause in support of the Naval Air Wing of the Philippine Navy.
    3. Celebrating the 78th Founding Anniversary of the Naval Air Wing.
    4. Bringing together fitness enthusiasts, aviation professionals, and communities.
    5. Aim: Honor our maritime protectors & support vulnerable fishing communities.

    It aims to honor the Naval Air Wing’s role in safeguarding the West Philippine Sea and to raise funds for fishing communities in Zambales, supporting sustainable livelihoods.

    Categories: 3K, 5K, 10K, 21K with special AFP rates, cash prizes, and trophies for top male and female finishers in the 10K and 21K.

    Key Highlights from the Presscon

    • Race route, hydration, parking, and medical plans were presented by Race Director Ian Alacar (Without Limits).
    • NAW shared their mission and ongoing community support initiatives in Zambales.
    • Event proceeds will directly benefit fisherfolk affected by territorial disputes and environmental challenges.

    Event Highlights:

    1. Date: 14 September 2025 (Sunday)
    2. Venue: Villar City, Daang Hari, Cavite
    3. Categories: 3KM, 5KM, 10KM, 21KM (with group promo 4+1)
    4. Special Rates for AFP Personnel
    5. Podium Prizes: Up to P10,000 cash + trophies
    6. Causes: Livelihood programs for Zambales fishermen

    Register now: https://register.raceya.fit/event/walkrunflyforthewps

    Reference & Media Contact:

    Agnes Tejada-Pambid

    📧 agnes.pambid@bcdpinpoint.com

    📞 +63917 520 7104

    Kim Lim

  • Pru Life UK launches first-in-market online single-pay traditional endowment product

    Pru Life UK launches first-in-market online single-pay traditional endowment product

    Pru Life UK introduces PRULove Wealth Direct, the first single-pay traditional endowment life insurance product available for online purchase in the market. This innovation reflects the company’s mission to making financial solutions simpler and more accessible for Filipinos, addressing their needs for financial returns and protection.

    Available exclusively via PRUShoppe.com, the new product can be purchased online without the need for medical examinations or physical paperwork. It features guaranteed net annual cash payouts equal to 4% of the single premium for seven years along with a full return of premium at the end of the seven-year term plus 125% of the single premium as life insurance coverage. Loanable cash values also allow policyholders to access their funds for emergencies or major expenses.

    PRULove Wealth Direct opens doors for individuals who wish to secure their future but face barriers like limited time, restricted access, or insufficient resources,” said Garen Dee, Chief Product Officer at Pru Life UK. “It is a straightforward solution that enables more Filipinos to make most out of life and prepare for key milestones—through a seamless online purchase experience.”

    “This streamlined digital process is designed to empower consumers with direct access to life insurance—particularly those looking for services beyond traditional financial channels, and those seeking alternative tools that offer growth and protection,” Dee added.

    With just a one-time payment, policyholders can receive guaranteed payouts comparable to high-yield time deposits. The product serves as an alternative to traditional savings, with the added advantage of a safety net through life insurance.

    The launch of PRULove Wealth Direct comes at a pivotal moment in the Philippine life insurance industry as it continues to evolve through digital innovation. As more Filipinos seek flexible, accessible ways to secure their financial future, Pru Life UK is responding with solutions to help them pursue their passions and prepare for life’s milestones—for every life, for every future.

    For more details, please visit PRUShoppe.com and refer to the respective product terms and conditions.

    Reference & Media Contact:

    Lariza Garcia

  • Pru Life UK launches PRUSteady Income

    Pru Life UK launches PRUSteady Income

    A practical, steady solution for today’s needs and tomorrow’s goals

    As Filipinos continue to juggle growing financial responsibilities with personal aspirations, Pru Life UK introduces PRUSteady Income, a new 20-year endowment insurance plan designed to provide financial resilience—now and into the future.

    “At Pru Life UK, we are committed to understanding what matters most to our customers. We designed PRUSteady Income as a practical financial solution that empowers our customers to confidently pursue their priorities today and prepare for life’s milestones ahead,” said Garen Dee, Chief Product Officer.

    This life insurance plan offers a reliable mix of guaranteed protection and a steady income stream. From the end of the 11th year until the 20th year of the policy, policyowners are guaranteed to receive net annual cash payouts equal to 10% of the sum assured. Upon maturity at the end of the 20-year term, the full sum assured will be given as a maturity benefit.

    In the unfortunate event of death of the insured, the plan provides beneficiaries with up to 200% of the sum assured as death benefit. To help manage unexpected financial needs, the policy also includes loanable cash values which is accessible as needed.

    For every Filipino

    The launch of PRUSteady Income underscores Pru Life UK’s commitment to helping Filipinos build a balanced financial portfolio—offering insurance solutions that are simple, reliable, and built for real-life needs.

    “Filipinos often put their families first and themselves second. With PRUSteady Income, we want to help them do both at the same time. It’s about giving people the confidence to care for their loved ones now, while also investing in the well-being of the person they’ve always aspired to be,” Dee said.

    “Whether you are a parent preparing for a comfortable future for your children or a freelancer building a steady living today for yourself and your loved ones, PRUSteady Income is designed to meet you where you are in life and help you move forward with greater confidence,” she continued.

    For parents, the guaranteed annual payout offers a meaningful way to invest in their children’s future—supplementing their educational fund and nurturing a lifestyle filled with opportunity and growth. “Beyond the 20-year coverage period, the maturity benefit can add to the policyowner’s retirement savings, offering financial security at a time when economic uncertainties make long-term planning more essential than ever,” she said.

    PRUSteady Income is also well-suited for freelancers who find themselves balancing the demands of everyday life while yearning to nurture their personal growth.

    “The reality is saving often takes a backseat to immediate responsibilities. This product provides financial protection with guaranteed payouts, while the maturity benefit serves as a financial cushion for pursuing long-overdue personal goals,” she concluded.

    To learn more about PRUSteady Income, visit www.prulifeuk.com.ph or follow Pru Life UK on Facebook. Please refer to the product terms and conditions or consult with a licensed Pru Life UK agent to ensure the product suits your needs.

    Reference & Media Contact:

    Lariza Garcia

  • Pru Life UK employees champion bayanihan spirit in Brigada Eskwela 2025

    Pru Life UK employees champion bayanihan spirit in Brigada Eskwela 2025

    Pru Life UK once again rolled up its sleeves for Brigada Eskwela, the Department of Education’s nationwide schools maintenance programme, rallying employee volunteers last month in support of Pleasant Hills Elementary School in Mandaluyong City.

    The initiative began at the Pru Life UK’s headquarters, where employees painted pots and planted vegetable seedlings. These were later donated during a school outreach, part of a wider effort to prepare classrooms for the new academic year.

    Volunteers spent the day painting walls, cleaning rooms, and organising books—bringing fresh energy to the school community. Pru Life UK also provided painting materials to support ongoing refurbishment needs.

    It’s fulfilling to give back in such a tangible way,” shares Maria Junifer Maliglig, one volunteer. “Seeing the impact first-hand is what makes it all worth it.”

    A long-time participant in Brigada Eskwela since 2012, Pru Life UK’s commitment to education goes far beyond paintbrushes. Through its flagship Cha-Ching Financial Literacy Programme, the company has empowered over 1.5 million students across the Philippines with essential money management skills. Read recent story on expanding and fully integrating it in Bicol region here. The Pleasant Hills Elementary School is also a partner school for Cha-Ching.

    Complementing this is the Adopt-a-Madrasah initiative, which supports Islamic schools in Mindanao with learning resources, teacher training, and tailored content on Takaful (Islamic insurance), digital skills, and sustainability. In 2025, the programme aims to reach over 1,500 learners across nine madaris.

    These efforts reflect Pru Life UK’s broader mission: to foster inclusion, champion financial education, and empower communities—one classroom at a time.

    Pru Life UK volunteers painted pots and classroom walls in support of Pleasant Hills Elementary School in Mandaluyong City’s Brigada Eskwela programme.

    Pru Life UK volunteers also helped prepare the classrooms of Pleasant Hills Elementary Schoolin Mandaluyong City for the new academic year.

    Reference & Media Contact:

    Lariza Garcia

  • Everyday Gentle Exfoliation Without Compromise with Cetaphil’s Latest Innovation: the Gentle Exfoliating Salicylic Acid Line

    Everyday Gentle Exfoliation Without Compromise with Cetaphil’s Latest Innovation: the Gentle Exfoliating Salicylic Acid Line

    Cetaphil, the trusted global leader in sensitive skincare, continues to push boundaries in dermatological care with the launch of its latest innovation: the Cetaphil Gentle Exfoliating Salicylic Acid line—a transformative solution made for people with rough and bumpy skin, but safe enough for everyday use on even the most sensitive skin.

    Unveiled at a high-touch, sensorial launch event that featured Atasha Muhlach as brand ambassador and Dr. Gaile Robredo-Vitas as resident derma expert, the new line champions exfoliation without compromise, redefining what it means to care for sensitive skin—daily, gently, and effectively.

    A Skincare Breakthrough Backed by Science

    Rough, bumpy, or textured skin can be difficult to treat—especially when traditional exfoliating products are too harsh and disruptive to the skin barrier. Cetaphil’s new Salicylic Acid line solves this by combining a Triple-Acid Blend of AHA, BHA, and PHA with Cetaphil’s hydrating blend of Niacinamide, Glycerin, and Panthenol, that boost your skin’s 15 essential ceramides.

    The result: a gentle exfoliating formulation that works deeply while caring for the delicate barrier, especially for those with sensitive skin. It’s safe for everyday use, allowing consistent, visible results without irritation or over-stripping.

    “The key is really using a well-formulated ingredient,” shares Dr. Gaile Robredo-Vitas, board-certified dermatologist. “Salicylic acid will do the heavy lifting, and it helps to have other ingredients along with it that moisturizes skin like niacinamide and panthenol, providing hydration and barrier support, while salicylic acid does its job.

    A Sensorial Experience That Brings the Science to Life

    The launch event, held at Electric Garden, showcased a sensorial and informational experience, giving guests the chance to feel the difference between rough and bumpy vs. soft and smooth skin through hands-on stations and sensorial activations. One of the most popular zones allowed attendees to compare various salicylic acid-based formulations, giving a clear understanding of how Cetaphil’s gentle exfoliation stands out in both performance and tolerability.

    “As someone always on the go, I need skincare that works but won’t compromise my skin,” says Atasha Muhlach. “This product really changed everything. This is the one exfoliator that I really swear by and you can really use everyday— and trust me, your skin will be better than ever.”

    Sensitive Skin First: A Legacy Continued

    This launch builds on Cetaphil’s science-centered refresh, first seen in its Cetaphil SkinLabs initiative, where education and empowerment were front and center. Sensitive skin affects over 70% of people globally, and the Philippines ranks among the top countries with the highest prevalence. Cetaphil’s mission remains clear: to be the gold standard in gentle, effective care for every skin type—especially the most sensitive.

    “We believe no one should have to choose between results and comfort,” says Mark Sarmiento, Business Unit Head at Cetaphil. “Cetaphil has harnessed the benefits of salicylic acid in a gentle, clinically proven formulation that respects and cares for delicate skin, while still delivering effective exfoliation through the Cetaphil Gentle Exfoliating Salicylic Acid Cleanser and Lotion.”

    Made for Everyone’s Sensitive Skin

    The new Gentle Exfoliating Salicylic Acid line furthers Cetaphil’s dedication to creating dermatologist-developed, clinically tested solutions that empower users of all ages and skin types, especially for sensitive skin.

    If you have sensitive skin, rough texture, or persistent bumps, it’s worth asking—could your current skincare be doing more harm than good? Many exfoliants promise results, but often at the cost of irritation. Cetaphil’s new Gentle Exfoliating SA line is different: it’s clinically formulated to smooth, soften, and refine rough, bumpy skin—while respecting even the most sensitive skin barriers, backed by science and trusted by dermatologists.

    For more information on Cetaphil and the new rebranding initiative, visit Cetaphil, follow @CetaphilPH on Instagram, Facebook and TikTok. Cetaphil products are available at Watsons, Mercury Drug, leading e-commerce platforms, and other key retailers.

    About Cetaphil

    Cetaphil is the global leader in sensitive skincare, trusted by dermatologists and millions of consumers worldwide. Dedicated to advancing skin science, Cetaphil develops gentle yet effective products designed to support and protect the skin’s barrier, ensuring everyone can enjoy healthy, radiant skin.

    Reference & Media:

    Lariza Garcia

  • RANG-AY BANK: 70 Years of Excellence and Trusted Service

    RANG-AY BANK: 70 Years of Excellence and Trusted Service

    For seven decades, Rang-ay Bank has stood as a pillar of financial stability and a steadfast partner in the progress of communities across the Ilocos and Cordillera regions. Founded on January 16, 1956, Rang-ay Bank was established with a clear mission: to promote comprehensive rural development by providing crucial credit facilities to farmers, fisherfolk, and small and medium-scale enterprises (SMEs).

    “From our humble beginnings 70 years ago, Rang-ay Bank was founded on the principle of empowering the countryside. We have witnessed firsthand the tenacity and entrepreneurial spirit of the people in the north” said Ives Nisce, Chairman, Rang-ay Bank. “It has been our privilege and our driving force to provide the financial support and trust that enabled countless businesses, from small family enterprises to burgeoning industries, to take  root, expand, and ultimately contribute significantly to the growth and prosperity of our beloved regions in Ilocos and the Cordilleras”, added Nisce.

    UNWAVERING COMMITMENT. The bank’s commitment has always been to make financial services accessible to those who often face barriers in accessing traditional banking institutions.

    SERVING THE NORTH. Over the past 70 years, Rang-ay Bank has played a vital role in the local economy. It has consistently provided affordable and accessible credit to the agricultural sector, empowering farmers and fisherfolk to enhance their livelihoods and contribute to food security.

    Moreover, the bank has been a strong supporter of micro, small, and medium enterprises, recognizing their critical role in job creation and economic growth within the regions it serves.

    “For generations, Rang-ay Bank has strived to be more than just a financial institution in the Ilocos and Cordillera regions.  We aim to be a trusted partner in progress. Our consistent growth and enduring presence are a testament to the strong relationships we’ve built with our communities”, said Ives Jesus Nisce, President and CEO, Rang-Ay Bank. “To be considered the ‘bank of choice’ in the north is an honor that fuels our commitment to continuously understand and meet the evolving needs of our clients”.

    Rang-ay Bank has also embraced progress and innovation to better serve its clientele. It has expanded its network to 31 branches across Region I and the Cordilleras, ensuring its services are within reach of a wider population.

    In addition to traditional banking services, Rang-ay Bank has proactively partnered with various remittance service providers like Instapay & Pesonet, Transfast, and iRemit, offering clients more options for sending and receiving funds. This is particularly important for communities with family members working in other parts of the country or overseas.

    “Next year, 2026 will be a milestone as we celebrate 70 years of Rang-ay Bank. We are excited to introduce a range of enhanced and new financial products, leveraging our upgraded core banking system. These innovations, including expanded digital capabilities and more tailored financial solutions, are designed to provide even greater convenience and value, reinforcing our promise to be a lifelong financial partner for the people of the north” said the President and CEO of Rang-Ay Bank, Ives Jesus Nisce.

    Reference & Media Contact:

    Lariza Garcia

  • New Location to Accelerate Strategic Growth and Innovation: Allianz PNB Life Moves to New Makati Headquarters

    New Location to Accelerate Strategic Growth and Innovation: Allianz PNB Life Moves to New Makati Headquarters

    Makati City, Philippines — On August 8, 2025, Allianz PNB Life (AZPNBL) marked a major milestone in its journey of growth and innovation with the official opening of its new corporate headquarters at One Ayala, Makati.

    The move signals AZPNBL’s readiness to scale operations and strengthen its position as a leading player in the Philippine life insurance industry. More than just a physical relocation, the new space reflects the company’s commitment to customer-focused transformation, digital innovation, and sustainability—all aligned with Allianz Group’s 2030 ambition to be the most trusted partner in life, health, and wealth.

    “Our relocation to One Ayala is a bold step toward the future,” said Joseph Gross, President and CEO of Allianz PNB Life. “The office is designed with both clients and employees in mind—prioritizing accessibility, collaboration, and service excellence. It is a space that enables us to elevate the customer experience while driving sustainable growth.”

    A Symbol of Sustainability and Progress

    The new headquarters is LEED-certified, meeting global standards for safety, design, and environmental responsibility. It supports Allianz’s group-wide sustainability strategy and creates a modern, collaborative environment that improves employee productivity and client experience.

    “The Philippines is an important market in the Allianz Asia Pacific network,” said Anusha Thavarajah, Regional CEO of Allianz Asia Pacific. “AZPNBL’s strong performance reinforces our confidence in the region and supports our 2030 Pinnacle ambition. This new office is a testament to the company’s growth and readiness to deliver its part in achieving our shared ambitions.”

    Accelerating Toward 2030

    Central to Allianz’s roadmap is a continued focus on being customer-first, digitally enabled, and sustainability-drivenAZPNBL has made significant strides in digital transformation, most notably through initiatives like the Project Lighthouse, the OnTheGo appand AI integration that enhance both distribution and customer journey.

    “We laid the groundwork in 2024, and this year marks the acceleration of our digital and operational transformation,” Gross added. “We are positioning Allianz PNB Life to deliver on its promise of trust, innovation, and excellence.”

    Empowering People, Expanding Reach

    Now in its ninth year of operations since Allianz’s acquisition of 51% of PNB Life in 2016, AZPNBL continues to build on a foundation of strong market performance and product innovation.

    “The Philippines has a population of over 117 million, yet insurance penetration remains around 2%,” Gross noted. “We see this as a powerful opportunity. We are committed to expanding our reach with inclusive, relevant, and affordable solutions that put our customers at the center of everything we do.”

    The new office also enhances internal collaboration, providing teams with modern layouts and amenities to better serve clients, while offering greater accessibility through its prime Makati location.

    “This new space allows us to deliver an even better experience to our clients—one that reflects comfort, security, and sustainability,” Gross concluded. “It’s a new home for our people, our partners, and our mission to secure the future of more Filipinos.”

    More information about Allianz PNB Life is available at https://www.allianzpnblife.ph/

    Reference & Media Contact:

    Lariza Garcia