DULDULAO DOT NET This Day & Beyond

Author: WILMAR NICOLAS DULDULAO

  • Top Brands Share Their E-Commerce Success on Shopee

    Top Brands Share Their E-Commerce Success on Shopee

    Johnson & Johnson, vivo, Crocs, SM, and NIVEA share how Shopee supported its growth on the platform.

    MANILA, DECEMBER 15, 2021 – The Philippines is the fastest-growing market in the SEA region, with an overall internet economy likely to reach $40 billion in value by 2025 — and e-commerce greatly contributes to this significant surge.[1] More consumers now heavily rely on online platforms like Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, for their needs. With this,  brands shifted online to better connect with their customers and tap into new and unreached markets. Five brands shared how they took advantage of Shopee’s various programs and enhanced marketing solutions to remain top-of-mind while establishing themselves as a strong player in the digital space.

    1. Johnson & Johnson wins big during big sales

    Johnson & Johnson grew its brand through Shopee’s innovative solutions and services. The recently concluded 11.11 Big Christmas Sale campaign was their most successful one to date with multiple basket-building strategies, such as co-sponsored vouchers, aimed at  driving conversion. Denise Peralta, Head of E-Commerce at Johnson & Johnson Philippines, Inc, said, “We are able to extend J&J’s presence on Shopee with its category-focused programs (Mom’s Club & Shopee Beauty). Through Shopee’s Brand Memberships Program, we are also able to offer our shoppers exclusive perks & privileges like vouchers and gifts.”

    1. vivo surpassed target sales with exclusive launches 

    vivo also saw significant growth during their Super Brand Days (SBD) on Shopee, as well as the platform’s double-double campaigns and payday sales. Shopee’s extensive marketing solutions also played a big role in the success of vivo’s Y series launch, which saw ₱150 million in sales for 2021. He Zhuopeng (Chris) vivo E-Commerce Manager, said, “Shopee has helped us expand and grow our business through partnered campaigns every month. It gave us the opportunity to be known in the e-commerce industry. We are looking forward to many more years of strong partnership with Shopee.”

    1. Crocs won customers with curated pages during campaigns

    Through their Shopee store, Crocs created curated pages for campaigns and collections easily. In the recent 11.11 Big Christmas Sale, the brand achieved a 65x uplift in orders compared to the usual, alongside Shopee’s marketing solutions such as Flash Deals and Rush Hour sales. John Darryl Bonifacio, E-Commerce Manager at Crocs, said, “At Crocs, we think of people first at every step and during the pandemic, safety was every Filipino’s priority. Retail store closures were inevitable with the lockdown measures but Shopee has allowed us to reach customers across the country.”

    1. SM Online boosted sales after first-ever Super Brand Day

    In 2021, SM attained many e-commerce milestones through Shopee, including a successful first-ever Super Brand Day that helped increase sales, and an all-time spike in orders during the 11.11 Big Christmas Sale. In the recent 7.7 Mid-Year Sale and 8.8 Mega Flash Sale campaigns, The SM Store’s participation in the TV Flash segment resulted in a significant increase of their 2021 orders and GMV. Nicole Villanueva, AVP of SM Online, said, “This year has been about how to sustain the massive growth of online from 2020.  Shopee has provided The SM Store prime avenues on which we can serve our customer’s essential and non-essential needs.”

    1. NIVEA tapped into a new target market through new initiatives

    Through weekly in-app visibility and pushes highlighting their best-sellers, NIVEA achieved tremendous growth with Shopee. The brand regularly joined campaigns such as Shopee Beauty and activated their own Brand Days, monthly Grand Launches, and Shopee Live during new product launches. Kitz Literal, E-Commerce Sales Manager at NIVEA, said, “We are happy to share that we achieved record-breaking sales during this year’s 11.11 Big Christmas Sale. Together with our partners in Shopee, we were able to generate a sales uplift of 50x and a traffic uplift of 8x. Another win for NIVEA is securing the third spot in the Personal Care Category last 12.12. Following this momentum, we are looking into finishing this year strong.”

    Shopee’s brand partners are a driving force for the platform’s success. With the new year approaching, Shopee will adapt quickly to meet user needs and support businesses of all sizes to maximize the full potential of e-commerce.

    [1] e-Conomy SEA 2021

    REFERENCE:

    Pao Oga

    Shopee | Marketing | Public Relations (Media Relations)

    Mobile: +63 917 650 1835 (Viber/Whatsapp)

    Address: 15F Asian Century Center (ACC) Building, 27th St. Corner 3rd Ave. BGC, Taguig 1634

  • Spend Your Christmas Bonus Wisely and Grab These Exciting Deals on Shopee While You Still Can

    Enjoy guilt-free splurging with the best deals and the biggest discounts from leading brands, available this December 15 only.

    In case you missed out on all the big 12.12 deals last weekend, it’s not too late—Shopee’s 12.12 Big Christmas Sale is extended until December 15.  And since the extended sale coincides with payday, the timing couldn’t be more perfect. Use your 13th month pay or Christmas bonus to treat yourself to the latest gadgets, or perhaps a brand-new pair of shoes. You’ve worked hard this year, and you deserve it!

    Check out some of the deals you need to add to cart this December 15 payday, with discounts up to 62% off:

    12.15 Midnight Deals (available from 12:00 MN to 2:00 AM only)

    If you love unwinding after work with your favorite TV series, get yourself this Avision Smart Digital LED TV. Browse the web, watch shows on your go-to streaming service, play games, and more with this smart TV. It also comes with a built-in digital tuner and USB support.

    Avid cyclists, this Rockbros LED Cycling Headlight is a must-have. Attach this accessory to your bike to keep safe during evening rides. It has a range of about 150m and a brightness of up to 400 lumen. It’s waterproof, so it can withstand rainy days as well.

    12.15 All-Day Deals

    Don’t take indoor air quality in your home for granted. With improved air quality, you can enjoy a cleaner house with fewer allergens. This Xiaomi Air Purifier features a high-precision laser sensor that sensitively detects even the slightest pollution and AI smart voice control.

    If you’re looking for versatile wireless earbuds you can use for both work and play, invest in a pair of Samsung Galaxy Buds Pro. Enjoy superior sound and call quality with its large two-way speakers for more dynamic Hi-Fi sound, high signal-to-noise ratio, and active noise cancellation.

    Start the year off on the right foot and step into brand-new sneakers for your upcoming New Year’s Eve celebrations. These solid-tone, low-top Superdry Leather Sneakers feature a classic round toe, cow leather upper, synthetic inner, and rubber outsole.

    This December 15 only, find all the best deals in one place at Shopee’s extended 12.12 Big Christmas Sale: https://shopee.ph/m/add-to-cart.

    Download the Shopee app for free via the App Store or Google Play.

  • Gift guide: Spoil your family with premium TVs and Sound Devices from the Great Samsung Christmas Sale

    Gift guide: Spoil your family with premium TVs and Sound Devices from the Great Samsung Christmas Sale

    Everyone will appreciate a new TV for their living space, and Christmas is the perfect time to gift loved ones their very own. For holiday shoppers who are looking for the best deals, take advantage of the Great Samsung Christmas Sale, happening right now.

    Samsung, the #1 TV brand globally for 15 years, is offering the biggest and best TV deals to bring a new experience to homes all year round. Whether one is a movie buff, a video game lover, or an audiophile, there’s a device perfect for each member of the family.

    For the techie, action film-loving dads: Samsung QLED 4K TV (Q60A)

    The scale and special effects of action movies call for a bigger TV. Treat dad to a new Samsung QLED 4K TV, which comes in a sleek AirSlim design that will blend into any room. With amazing AI Upscaling, this TV can analyze content and improve it to the next best resolution up to 4K for optimum picture quality. Dad can also connect his smartphone to the TV hassle-free and take advantage of Multi View, which shows what’s playing on TV and on the phone at the same time. Now you can see it all on one screen!

    For the young moms who love to redecorate: The Serif

    Practical and aesthetically pleasing, The Serif offers a new way to enjoy TV. Its Iconic 360° Design promises beautiful imagery from every angle, which is made to look even better with its QLED Technology. Home decor-obsessed moms can now match their TV display to their room’s aesthetic. With Tap View, they can connect their smartphone by gently tapping the top of The Serif to mirror their screen and show off gorgeous shots from their gallery. It also comes with a detachable stand so you can place it anywhere in the room.

    For the siblings who miss going to concerts: Sound Tower

    Live events may still be on hold but that doesn’t mean people can’t bring the concert to their homes. Level up the audio experience with the Samsung Sound Tower, a powerful Bluetooth speaker with bi-directional sound that fills any room. Music lovers will feel like they’re back at sold-out arenas with the Sound Tower’s LED Party Lights that sync to the rhythm of any song.

    For family movie nights: The Premiere (LSP9T)

    Planning an at-home celebration over the holidays? Surprise family members with The Premiere, a smart projector TV with 4K triple laser technology and powerful 4.2ch 40W speakers with built-in woofers for that cinema vibe while watching Christmas movies. It comes in a minimal design that blends in with its surroundings without taking up too much space.

    Give your family a gift of family bonding with Samsung. Start gift shopping at any Samsung authorized dealers and save up to P40,000 off on TVs, and up to P8,000 off on Sound Devices. The Great Samsung Sale runs until December 31, 2021.

    For more information, visit www.samsung.com/ph today.

    REFERENCE:

    Apollo Noel Santos

    Public Relations Supervisor

    M: +63 927 317 3737

    E: apollo.santos@stratworks.ph | aasantos.swi@gmail.com | www.stratworks.ph

  • 5 Lyrics from “Oh no I’m on Shopee again” that Every Online Shopper Can Definitely Relate To

    5 Lyrics from “Oh no I’m on Shopee again” that Every Online Shopper Can Definitely Relate To

    It’s the perfect song to play while shopping for your next budol haul at Shopee’s extended 12.12 Big Christmas Sale, which runs until December 15.

    Over the past two years, Pinoys fell in love with the ease and convenience of online shopping. Aside from providing a wide array of essentials, online shopping can also serve as a fun break from reality. Window shopping can be quite an addictive adventure, especially during big sales such as Shopee’s extended 12.12 Big Christmas Sale, since there are so many deals to enjoy!

    With just a few taps on our phones, we can buy everything we want and need. Sometimes, however, we don’t have the budget to fund all our budol purchases. As much as we love to check out our whole cart this Payday sale, most of us know all too well the frustration of realizing we don’t have enough money to spare for all the items in our carts—a feeling up-and-coming artist geiko can also relate to.

    geiko, a local artist, started posting songs on Youtube in 2017. She recently released a new single titled “Oh no I’m on Shopee again.” The relatable lyrics and undeniably catchy tune will definitely be our go-to song to play while scrolling through Shopee.

    Here are 5 lyrics from “Oh no I’m on Shopee again” that every Shopee suki can relate to:

    1. There are so many things I want to buy

    But I’m broke, so I stare at my phone and cry

    It’s difficult to resist adding to cart after watching Shopee hauls and stumbling across Shopee budolsonline. But we can only dejectedly stare at the pile of items sitting in our carts, impatiently waiting until the next big sale.

    1. My mama tells me to buy only the things that I need

    Who hasn’t gone on Shopee to buy one thing and ended up checking out five other items? It’s like falling down a fun rabbit hole filled with products from different categories and thousands of brands on Shopee Mall. geiko’s mom—and our own parents, for that matter—may be right, but we can’t miss the chance of buying cute stuff at such affordable prices.

    1. My ShopeePay balance is zero, sometimes even a piso

    There’s no greater disappointment than when you realize you’ve used up all your money. After shopping sprees, our e-wallets are often left with little to zero balance. To help save on your purchases, use ShopeePay for even more perks, such as free shipping, cashback, and more.

    1. Thank you to delivery person..

    Come back again

    Some items are still pending

    With the number of times they’ve delivered your orders, you and your Shopee Xpress rider probably know each other well by now. We all get giddy with the excitement of finally receiving our parcels, but with all the amazing deals, we can’t help but check out again and again. Who knows, maybe you and your Shopee Xpress rider can become good friends after a few (more) deliveries!

    1. But I also wanna give my loved ones lots of presents in 1 big box

    Our carts aren’t just full of things we want for ourselves, but also of presents we want to give to people we love. With Christmas just around the corner, we all wish to show our friends and family how much we cherish them by showering them with gifts. At the 12.12 Big Christmas Sale, spoil your loved ones with gifts at affordable prices. Enjoy shopping with free shipping with no minimum spend, ₱1 Deals, and 10% off daily.

    Stream “Oh no I’m on Shopee again” on geiko’s official YouTube and Spotify accounts. You can also watch the music video on Shopee’s official YouTube channel.

    Until December 15, get more discounts off your holiday purchases at the extended 12.12 Big Christmas Sale with ShopeePay, Shopee’s all-in-one e-wallet. Enjoy free and instant cash-ins and bank transfers with ShopeePay via InstaPay and avail of exclusive deals. Buy Load, Pay Bills and Scan to Pay with ShopeePay during the holidays for a rewarding cashless experience.

    For more information, visit https://shopee.ph/m/christmas-sale.

    Download the Shopee app for free via the App Store or Google Play.

    REFERENCE:

    Hannah Tejuco
    Shopee | Marketing | Public Relations

    Mobile +63 917 808 4894

    Viber +63 917 705 4447

    Address 15F Asian Century Center, 27th St. corner 3rd and 4th Ave., BGC, Taguig, PH 1634

  • Shopee rounds off a memorable 12.12 Big Christmas Sale with a Six-Time Uplift in visits on December 12

    Shopee rounds off a memorable 12.12 Big Christmas Sale with a Six-Time Uplift in visits on December 12

    Users showed support for MSMEs, with 9 in 10 shoppers buying from a local seller this 12.12.

    Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, concluded the region’s most joyful year-end celebration, the 12.12 Big Christmas Sale, with visits surging six times on December 12 compared to an average day. Shopee users also enjoyed the best deals and rewards on their holiday shopping, with over 850 million Shopee vouchers claimed on 12.12.

    Martin Yu, Director at Shopee Philippines, said, “We are happy to have closed the year on a positive note with a successful 12.12 Big Christmas Sale, the finale of Shopee’s year-end shopping festivals. At this year’s 12.12 celebrations, we were glad to have spread joy to all our users by bringing shoppers the best deals and boosting the visibility of more businesses. 2021 has been a year of accelerated digitalization, and we are thankful for all the support from our users. As we move into 2022, we look forward to helping even more shoppers, businesses, and communities access the benefits of e-commerce.”

    Catered to all shopping needs in the holiday season

    Shoppers delighted in hunting for the best gifts for themselves and their loved ones during this holiday season. On December 12, the most popular products in the Philippines were dresses, women’s footwear, and crop tops. Shoppers also turned to ShopeePay as their preferred payment method, with an 11x uplift in the number of orders made via ShopeePay, compared to an average day. On 12.12, ShopeePay recorded over 1.5 million e-wallet top-ups as Filipinousers enjoyed a seamless and convenient payments experience.

    Amidst the 12.12 celebrations, Filipino users came together to enjoy a wide range of entertainment on Shopee. Shoppers connected with their favorite brands and sellers via livestream, with over 150 million views recorded on Shopee Live in the Philippines. At the same time, over 300 million gameplays were recorded on Shopee Prizes, as users enjoyed more fun and rewards during the day.During the 12.12 TV Show, users were treated to an energetic and upbeat performance by Tomorrow X Together on Shopee Live, where they sang hit songs LO$ER=LO♡ER, Anti-Romantic, and CROWN. Up-and-coming local artist geiko also performed her latest single, “Oh no, I’m on Shopee again,” and shared the stage with her longtime idols, Ben & Ben.

    Accelerated growth for local businesses amidst 12.12 celebrations

    Shoppers spread the holiday cheer to their favorite local businesses at 12.12, with 9 in 10 users shopping from local sellers. In the Philippines, popular local sellers included ABUBOT_PH, WILLET, and Mi Global Zone.ph, with the top local seller clocking over ₱21 million in sales on  December 12.

    At the Shopee Celebrates Local contest, users voted for their favorite local businesses with UNIQ.MNL, a shop that offers fashionable women’s clothing, is emerging as the crowd favorite. Shop co-owners and siblings Ireen Araullo and Ira Cruz shared their heartwarming story of providing job opportunities for their community on Shopee Live on December 12. They won users’ hearts, taking home a tablet and smartphone to use for their business.

    Connected more shoppers to brands

    In this 12.12 Big Christmas Sale, users soaked up the holiday spirit as they shopped for the best gifts from their favorite brands on Shopee, with orders on Shopee Mall surging 14 times from an average day. At the same time, brands on Shopee Mall connected with new shoppers at 12.12, with 1 in 8 users being first-time Mall shoppers. Filipinos also looked to upgrade their smartphones for Christmas, with electronics brands Poco, realme, and Infinix as the top brands during 12.12.

    ShopeePay also enabled more users to connect with offline merchants during the 12.12 period. With over 2 million purchases made through Deals Near Me, Shopee’s location-based online-to-offline feature, offline retailers enjoyed a boost in footfall as users redeemed their payment vouchers in-store.

    Widened access to more users across the country

    Across the country, South Luzon saw the biggest uplift in orders on December 12 this year. Meanwhile, Visayan fashionistas are already planning their holiday outfits, with over 100,000 searches for dresses alone. In Mindanao, shoppers in Davao City truly enjoyed all the discounts and deals, spending a whopping ₱100 million on the 12.12 Big Christmas Sale.

    More sellers and shoppers based in rural areas also joined Shopee this year. Sellers in non-metro cities benefited from the increased visibility at 12.12, seeing a 12-time uplift in orders compared to an average day.

    Until December 15, shoppers can enjoy more deals and discounts at the 12.12 Big Christmas Sale: https://shopee.ph/m/christmas-sale.

    Download Shopee for free on the App Store or Google Play Store.

    REFERENCE:

    Hannah Tejuco
    Shopee | Marketing | Public Relations

    Mobile +63 917 808 4894

    Viber +63 917 705 4447

    Address 15F Asian Century Center, 27th St. corner 3rd and 4th Ave., BGC, Taguig, PH 1634

  • Christmas Pawty for Dogs by Ortigas Malls Elite Pet Society

    Christmas Pawty for Dogs by Ortigas Malls Elite Pet Society

    Ortigas Malls Elite Pet Society will be having their first Christmas Pawty for dogs at L/G East Wing at Estancia on December 19, 2021 from 2PM to 5PM. Get a chance to attend talks and training by the Pinoy Dog Whisperer Lestre Zapanta, and Bayopet’s Dr. Jomer Fule. Win freebies from our event sponsors Advantix, BarksJOY, Bayopet, Bon Apawtit, Elanco, Lestre Zapanta, Paw & Purr, Pet Express, and The SM Store Estancia.

    Visit the booths and pop-up dog playground for your furbabies to enjoy! Christmas gifts from the event sponsors will also be waiting at the registration booth until supplies last. Registration at the venue starts at 1PM.

    Entrance is FREE! All attendees must be fully vaccinated, and will need to present their pet’s Elite Pet Society ID and COVID-19 Vaccination Card to enter the event. One pet is to one owner only.

    Not yet a member? Download the Ortigas Malls Mobile App to register your pet for free at the Ortigas Malls Elite Pet Society: http://onelink.to/xx58zg

    Visitors can be assured that safety remains the main priority for both customers and employees. Estancia has been given a Safety Seal by the Pasig LGU which is a declaration that it has complied with the city’s precautionary measures set by the DOH and IATF to help prevent the spread of the virus.

    Visit the Estancia Facebook page for more details!

    REFERNCE:

    John Paulo Ondra Caparros

    Public Relations Department – SBU BLAZE

    Strategic works, Inc.

    +639173068591

    john.caparros@stratworks.ph

    2nd Floor Zaragoza Building, 102 Gamboa Street, Legaspi Village, Makati City PH

  • Shopee 12.12 Big Christmas Sale off to a strong start, with over 13 times uplift in items sold in the first 2 hours of December 12

    Shopee 12.12 Big Christmas Sale off to a strong start, with over 13 times uplift in items sold in the first 2 hours of December 12

    Shoppers claimed over 14 million vouchers within the first two hours of the sale.

    MANILA, DECEMBER 12, 2021 – Shoppers were excited for the 12.12 Big Christmas Sale, Shopee’s most joyful year-end celebration, with an over 13 times uplift in the number of items sold in the first 2 hours of December 12 compared to an average day.

    Key trends in the Philippines in the first 2 hours of 12.12

    • Many waited for 12.12 to shop for daily essentials and make bigger household purchases to maximize their savings. Health & Personal Care, Women’s Apparel, and Home & Living were the most popular product categories among Filipinos. To look their best for reunions, shoppers prioritized skin care with over 600,000 products sold, followed by women’s tops. They also shopped for home decor to get their houses decked out for holiday celebrations.
    • To enjoy lower prices on their holiday purchases, shoppers raced to snag free shipping, cashback, and discount vouchers, with over 14 million vouchers claimed.
    • With all the best deals available, eager shoppers all over the country rushed to cross items off their wishlist. A shopper from Batangas with a pair of women’s rubber sandals, a shopper from Capiz with a plush doll for kids, and a shopper from Lanao del Norte with a pair of women’s sandals made the earliest checkouts at exactly 12:00 AM on 12.12.

    Until Dec 15, shoppers can look out for other attractive deals including free shipping with no minimum spend, ₱1 Deals, and 10% off daily.

    Discover more unbeatable deals at Shopee 12.12 Big Christmas Sale at https://shopee.ph/m/christmas-sale.

    REFERENCE:

    Hannah Tejuco
    Shopee | Marketing | Public Relations

    Mobile +63 917 808 4894

    Viber +63 917 705 4447

    Address 15F Asian Century Center, 27th St. corner 3rd and 4th Ave., BGC, Taguig, PH 1634