Category: Press Release

  • Fujifilm Philippines Supports Healthcare System Enhancement with Advanced Portable X-Ray System to End TB

    Fujifilm Philippines Supports Healthcare System Enhancement with Advanced Portable X-Ray System to End TB

    Fujifilm Philippines, the global leader in imaging and healthcare technology, has reaffirmed its commitment to supporting the Philippines’ healthcare system, particularly in the fight against tuberculosis (TB).

    Recent data from the World Health Organization (WHO) for 2024 reveals that the Philippines remains among the top five countries responsible for more than half of the global TB cases. The Philippines is also listed among the 10 nations with a “high burden” of TB incidence, highlighting the urgent need for enhanced detection and treatment strategies.

    In response to this critical healthcare hurdle, Fujifilm Philippines is reinforcing its efforts to end TB by bringing advanced technology that supports early detection and diagnosis in the country. The company has introduced the FDR X- Air, a portable X-ray system that plays a vital role in TB screening by enabling healthcare professionals to conduct rapid and accurate diagnostics in diverse and often challenging environments.

    Fujifilm’s strong commitment to supporting the Philippines’ fight against TB is expressed through their donation of cutting-edge X-ray systems. In the turnover to DOH, held at the Official Residence of the Ambassador of Japan on December 3, Fujifilm Global President and CEO Teiichi Goto expressed his support for the Philippine government’s efforts in addressing public health concerns, stating:

    “At Fujifilm, we recognize that timely and accurate diagnosis is essential in saving lives. Unfortunately, many people in remote or resource-limited areas lack access to essential diagnostic tools like X-ray. Through the FDR X-Air, known for imaging accuracy and portability, Fujifilm aims to help address gaps in healthcare access and to enhance diagnostic capabilities throughout the Philippines. The technological advancements that come with the FDR X-air help clinicians deliver more precise and timely diagnoses, leading to better treatment decisions and improved patient outcomes.”

    Mr. Goto went on to emphasize that early diagnosis is key to beating tuberculosis, among other diseases, and how Fujifilm is dedicated to enabling healthcare professionals with the tools they need to diagnose and treat this disease promptly.

    The FDR X-Air is particularly engineered with portability – it is currently the lightest among registered portable X-ray equipment, compact design, and high image quality, making it an essential tool for improving TB screening efforts even in remote, underserved communities where access to healthcare infrastructure is limited. Its ease of use in rural areas where traditional, large-scale diagnostic equipment may not be feasible ensures that more Filipinos, especially those in hard-to-reach regions, can be screened and treated early.

    Handover of FUJIFILM’s ultraportable FDR Xair to DOH. In photo from L-R: Masahiro Uehara, President of FUJIFILM Philippines Inc.; Teiichi Goto, President, Representative Director and Chief Executive Officer of FUJIFILM Holdings Corporation; Makati City Mayor Abby Binay; and Haruto Iwata, Managing Director of FUJIFILM Asia Pacific Pte. Ltd.

    Fujifilm’s initiative is part of the company’s broader corporate social responsibility (CSR) efforts aimed at enhancing healthcare systems and supporting the government’s goal of reducing the TB burden in the country. By equipping healthcare facilities and professionals with state-of-the-art tools like the FDR X-Air, Fujifilm is playing a pivotal role in improving the accessibility, speed, and accuracy of medical diagnoses, ultimately contributing to better health outcomes for the Filipino people.

    Reference:

    Lariza Garcia

  • Happy Andrada Showcases Modern Filipiniana at Pinoy Playlist Music Festival

    Bonifacio Global City (BGC) – Celebrated Filipino designer Happy Andrada captivated audiences with a striking Filipiniana collection at the Pinoy Playlist Music Festival 2024. Held at the BGC Art Center, her runway presentation featured a mesmerizing fusion of tradition and modernity, showcasing 32 pieces that honor the Philippines’ rich textile heritage while reimagining the iconic Filipiniana style for today’s global stage.

    Andrada’s collection was a vibrant tribute to the diverse regions of the Philippines. Using fabrics like T’nalak, Pina Silk, Knotted Pina, Inaul, Abel Ilcoco, Yakan, Jusi, and Pina Callado, she infused each piece with intricate embroidery and avant-garde tailoring. The designs reflected the designer’s commitment to preserving Filipino artistry while pushing the boundaries of contemporary fashion. Highlights from the collection included “The West Philippine Sea”, which was also featured in the Fashion Art Biennale in Seoul, Korea last September.

    Each garment in the collection reflected Andrada’s dedication to the craftsmanship of traditional Filipino fabrics and textures, while offering a fresh, global perspective. Guests were treated to a visually stunning experience as they watched the garments come to life on the runway, set to the powerful rhythms and enchanting vocals of Anima Tierra. The world music collective’s performance elevated the fashion show, infusing it with cultural depth and transforming the runway into a dynamic, immersive experience.

    “I am truly honored to be a part of the Pinoy Playlist Music Festival,” said Happy Andrada. “This event celebrates the best of Filipino culture, and it’s a privilege to share my vision of modern Filipiniana with such a passionate audience.”

    The fashion show was a key highlight of PPMF 2024, which ran from November 15 to 17 (though the last day was cancelled due to Typhoon Pepito). Now in its 7th year, the festival is renowned for its large-scale celebration of original Filipino music across generations and genres. Curated by National Artist for Music Maestro Ryan Cayabyab, Moy Ortiz, Noel Ferrer, and Maribel Garcia, this year’s festival featured over 300 artists and 50 performances, from soloists to orchestras, highlighting the rich diversity of Filipino musical artistry.

    The show, directed by Raymund Seranillo is also made possible with the partnership of Laura Mercier for Hair and Make up, Accessories by Farah Abu, H&T Wine Gallery and Happy Living. Photography by Leo Encinares Jr.

    Happy Andrada offers Bespoke creations and has her ready to wear outfits available at Fashion Art Atelier located in 24 K-D corner K-1st, 11th Jamboree Extension, Quezon City . Visit www.happyandrada.com and follow https://www.instagram.com/happyandrada/ to know more.

    Reference:

    Lariza Garcia

  • Why HONOR Magic V3 is the Perfect Christmas Gift for Yourself

    Why HONOR Magic V3 is the Perfect Christmas Gift for Yourself

    And you can get HONOR Magic V3 freebies worth Php 15,000 if you get one within December!

    Manila, Philippines, December 4, 2024 – Looking for that well-deserved gift for yourself this Christmas? Look no further, leading smart devices provider HONOR Philippines just released its thinnest and strongest foldable HONOR Magic V3, and just for the month of December, you can get Php 15,000 worth of exclusive freebies for every purchase at any HONOR Experience and Partner Stores or online via Shopee (https://bit.ly/HONOR_ShopeeHoliDeals), Lazada (https://bit.ly/HONOR_LazadaHoliDeals) or TikTok Shop (https://bit.ly/HONOR_TikTokHoliDeals).

    Enhanced Durability, Battery, Display, and AI Experience

    With a sleek folded thickness of 9.2mm and featherlight body weighing just 226g, the HONOR Magic V3 rivals the slimness and weight of a flagship bar phone, ensuring utmost portability for users. Featuring a dome-shaped octagonal camera module, the HONOR Magic V3 seamlessly combines the architectural beauty of dome structures with technological innovations. This camera module showcases a diamond cut, adding an element of elegance and sleekness to the device’s overall appearance.

    Adding to its durability, the HONOR Magic V3 incorporates a Special Fiber into its body material, enhancing impact resistance by 40 times compared to other flagship bar phones while reducing the back cover’s thickness by over 30%. Moreover, featuring the proprietary HONOR Super Steel Hinge, the device can withstand up to 500,000 folding cycles and has attained the prestigious SGS Durability Certification. Fortified with the HONOR Super Armored Inner Screen and HONOR Anti-scratch NanoCrystal Shield, the HONOR Magic V3 is crafted to endure the rigors of daily use.

    Treat yourself after a fruitful year that passed with HONOR Magic V3 for only Php 89,999 and get FREE JBL Soundgear Frames with Camping Light worth Php 15,000.

    HONOR Magic V3 is thinner and stronger than its competitors

    What are you waiting for? Drop by any HONOR Experience and Partner Store or shop online via Shopee (https://bit.ly/HONOR_ShopeeHoliDeals), Lazada (https://bit.ly/HONOR_LazadaHoliDeals) or TikTok Shop (https://bit.ly/HONOR_TikTokHoliDeals).

    To be in the loop of exciting updates, follow HONOR Philippines’ social media platforms on: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok: (Tiktok.com/@honorphilippines).

    About HONOR 

    HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

    Reference & Media Contacts:

    Pao Oga 
    PR Manager 
    paoo_honor@prl.ph   09190016898 
    Denis Santos 
    PR Supervisor  deniss_honor@prl.ph 09171745327 
  • San Miguel Foods Celebrates the Holidays with a Festive Home Foodie Madalicious Christmas Kickoff

    San Miguel Foods Celebrates the Holidays with a Festive Home Foodie Madalicious Christmas Kickoff

    San Miguel Foods has officially welcomed the holiday season with the highly anticipated Home Foodie Madalicious Christmas Kickoff that was held on October 29, 2024 at the San Miguel Foods Culinary Center in Pasig City. This exclusive gathering was a vibrant celebration of food, creativity, and the festive spirit, bringing together over 40 influencers and digital creators, the event combined culinary inspiration, interactive activities, and social media engagement to reinforce Home Foodie’s position as a go-to recipe hub for simple yet delicious meals.

    A Holiday Wonderland

    The Culinary Center was transformed into a picturesque holiday wonderland. Every corner radiated warmth and joy, from the festive décor to the curated program designed to showcase the best of San Miguel Foods’ iconic brands. Over the course of three hours, attendees immersed themselves in the magic of the season while participating in activities that fostered creativity and camaraderie.

    Event Highlights

    1. Interactive Games and Challenges

    The kickoff featured engaging games that encouraged collaboration and fun. One standout was 4Pics & Words, which tested guests’ familiarity with San Miguel Foods products. Another highlight was the Home Foodie Passport activity, where influencers completed tasks such as sharing posts on their social media platforms and urging followers to download the new Home Foodie e-cookbook.

    These activities elevated the online presence of Home Foodie and gave participants opportunities to win premium prizes. Among the coveted rewards were a smart digital oven, a digital slow cooker, a deep fryer, a griddle pan, and high-quality Masflex cookware.

    2. Launch of the Home Foodie Madalicious Celebrations E-Cookbook

    The event officially introduced the Flavors for the Holidays e-cookbook, a collection of 17 recipes perfect for the festive season. The cookbook features easy-to-prepare appetizers, main dishes, and desserts—all crafted with beloved San Miguel Foods products.

    Guests enjoyed a preview of the cookbook’s delectable offerings, sampling dishes that included savory Purefoods Fiesta Ham recipes and rich Magnolia Chicken Timplados creations. The cookbook aims to simplify holiday cooking while ensuring every meal is delicious and memorable.

    3. Cooking Demo by Happy Ongpauco-Tiu

    Adding a personal and professional touch to the event was renowned restaurateur Happy Ongpauco-Tiu, who conducted a live cooking demonstration. Her presentation included innovative tips to elevate traditional holiday meals.

    One highlight of her demo was the preparation of Pandesal Ensaymada with Christmas Ham—a fusion of sweet, cheesy pandesal and savory Purefoods ham. This unique twist on a Filipino classic delighted attendees and perfectly captured the festive spirit.

    4. Culmination of the Home Foodie Madalicious Cookoff Influencer Edition

    The event also recognized the winners of the Home Foodie Madalicious Cookoff, an influencer-focused cooking challenge held earlier in October. Participants had one hour to create dishes using mystery ingredients from San Miguel Foods.

    This competition showcased culinary creativity, with entrants using state-of-the-art equipment sponsored by Reyna Gas and Masflex Cookware.

    The winners were:

    Grand Prize: Roanne Tadina for her Lime Oriental Wings featuring Magnolia Chicken Timplados Oriental Wings, earning her a 20-liter microwave oven.

    1st Place: Charisse Espinosa for her Beef Tapa Shepherd’s Pie using Purefoods Beef Tapa, rewarded with a 6-liter digital air fryer.

    2nd Place: Karina Ramos for her Ginataang Manok Inasal using Magnolia Chicken Timplados Inasal, winning an electric hotpot barbecue griller.

    Non-winning participants were also acknowledged, receiving elegant Masflex dinnerware sets as a token of appreciation.

    Special Guests and Recognition

    The awards ceremony was graced by notable personalities, including Llena Tan Arcenas, San Miguel Foods Culinary Services Manager, and Leah Golez, AVP Sales & Marketing Manager. Joining them were celebrity chef Gene Gonzalez and executives from Masflex, adding prestige to the occasion.

    Their presence underscored the event’s significance in celebrating culinary talent and innovation.

    Building a Community Through #Madalicious Meals

    The Home Foodie Madalicious Christmas Kickoff went beyond being just an event; it was a testament to San Miguel Foods’ commitment to fostering a community of food enthusiasts. By creating opportunities for influencers to connect, share, and inspire, the event highlighted the ease and joy of preparing #Madalicious meals.

    Join the Home Foodie Community

    The celebration doesn’t end here. San Miguel Foods invites everyone to continue the holiday festivities by exploring more recipes, tips, and inspiration through the Home Foodie platforms. Follow them on Facebook, TikTok, YouTube, Instagram, or visit the official Home Foodie website for more #Madalicious holiday ideas.

    This event is a reminder that the best holiday traditions begin with food, love, and the shared joy of cooking. Whether you’re a seasoned chef or a home cook, San Miguel Foods ensures your holidays will be as delicious as they are memorable.

    Reference:

    Lariza Garcia

  • Iskaparate.com Organizes Fundraising Drive to Aid Bicol Typhoon Victims

    Iskaparate.com Organizes Fundraising Drive to Aid Bicol Typhoon Victims

    In response to the devastating effects of the recent typhoon that struck Bicol, Iskaparate.com, the pioneering e-commerce platform for supporting local micro, small, and medium enterprises (MSMEs), has launched a fundraising campaign to help affected families and communities.

    Iskaparate.com has partnered with two trusted organizations with long histories of supporting Filipino communities in times of crisis, Angat Buhay Foundation and Simbag sa Pag-Asenso Inc., to provide an urgent and straightforward response to the critical needs of the situation.

    Customers can easily send their contributions by purchasing gift checks of a certain amount directly on the platform. The total funds raised through these gift checks will be managed by Angat Buhay and Simbag sa Pag-Asenso, who will use the accumulated proceeds to deliver food, clothing, hygiene products, and other necessities, directly to relief centers in Bicol.

    To kickstart the fundraising drive, Iskaparate.com made its own gift check purchase followed by its marketing arm, DTC Promos Inc.

    In line with the platform’s founding mission of providing support to entrepreneurial mothers and local businesses, Iskaparate.com aims to make this campaign not only a critical relief operation but also an opportunity for locals to come together during hardships. This initiative isn’t only to rally local support but for Filipinos abroad who wish to give back and lend a hand despite the distance.

    If you wish to donate, simply visit the website and order a gift check.

    For more information, visit www.iskaparate.com.

    Reference:

    Lariza Garcia

  • Rommel Rico’s Klaypel Pinay Collection Launch Celebrates the Filipina Spirit

    Rommel Rico’s Klaypel Pinay Collection Launch Celebrates the Filipina Spirit

    Art lovers were thrilled of the launch of Pinay Collection at Klaypel Store!

    Klaypel Store—A Tribute to the Filipina Spirit. Rommel Rico, a renowned artist who captures the soul of the Filipina in his art, unveiled his latest masterpiece, the Pinay Collection, at the Klaypel Store on November 23, 2024. This highly anticipated launch marks a significant milestone as his Pinaydesigns are now made accessible to every artist-at-heart through Klaypel kits.

    The Pinay Collection offers a striking and deeply personal interpretation of the Filipino woman—resilient, capable, and determined. Rommel’s art shines a spotlight on the unsung heroines of the nation who work tirelessly for their families. “My inspiration for this collection comes from the women who shaped my life,” shared Rommel during the event. “I grew up in a matriarchal family; my grandmother raised me and I witnessed my mother’s relentless dedication to provide for us. This collection is my homage to them and to every Filipina who carries her family on her shoulders with love and perseverance.”

    V Models showcased their creativity by crafting Pinay Klaypel artworks. Despite their primary careers in modeling, the participants revealed their surprising affinity for art, sharing that they had joined art contests during their school days. Both male and female models brought unique perspectives to their pieces, showing how the essence of the Filipina can inspire varying yet equally captivating visions. The room was alive with the most unique synergy of beauty.

    Rommel’s designs coming to life through the hands of these talented individuals shows how art allows everyone to express their own vision, and how life-giving it is to share stories and ideas with one another. The Pinay Collection is a celebration of the Filipino woman’s power, and seeing others interpret it through their own lens adds new layers of meaning. It reminds us that art truly is for everyone.

    Rommel concluded, “The Pinay Collection is a celebration of who we are as a people, rooted in the sacrifices and triumphs of the Filipina. I hope it inspires others to find beauty in their stories and express them through art.”

    Klaypel is also a woman-led enterprise and Rommel’s advocacy deeply resonates with us. The Pinay Collection is now available exclusively at the Klaypel Store and online. Immerse yourself in Rommel’s artistry and honor the indomitable spirit of the Filipina.

    Reference:

    Richard C. Mamuyac

  • 2024 Wholesale and Retail Trade Forum

    2024 Wholesale and Retail Trade Forum

    The Department of Trade and Industry E-Commerce Group, in partnership with the Philippine Retailers Association (PRA) and Supply Chain Management Association of the Philippines (SCMAP), has organized the 2024 Wholesale and Retail Trade (WRT) Forum that will be held on December 2, 2024, at the AIM Convention Center, Makati City.

    The significance of the wholesale/retail trade sector cannot be ignored. Based on data from the Philippine Statistics Authority (PSA) Section G of the Philippine Standard Industrial Classification (PSIC), referring to “wholesale and retail trade” accounted for 18% of the country’s total GDP in 2023, amounting to Php 4 trillion, and 23% of total employment, equivalent to 10.3 million employed in the sector.

    The WRT Forum is a follow-through from the series of Focused Group Discussions (FGD) held last October 8 and 9, 2024, aimed at engaging the ecosystem in formulating the sector’s roadmap. Dubbed as Section G: Job Blueprint for the Wholesale and Retail Trade, the job blueprint is a sectoral roadmap that seeks to identify key strategies to increase competitiveness of the wholesale and retail trade sector, future proofing the sector to maximize the opportunities under a digital economy by addressing issues and concerns identified by the stakeholders themselves. The collaboration between manufacturers, logistics providers and wholesaler/retailers including sari-sari stores in the roadmapping initiative ensure a comprehensive plan.

    Building on previous FGDs, this forum will spotlight key themes critical to the sector’s future growth and competitiveness in the digital economy. We will delve into these spotlight issues:

    • Labor Policy, Skills, and Workforce Development: DOLE x TESDA
    • Ease of Doing Business: ARTA
    • FDA policy for restaurants, groceries, drugstores: FDA
    • Trade Facilitation and Taxation: DOF, BOC, BIR
    • Consumer Protection and Intellectual Property Protection: DTI x IPOPHL
    • Innovation and Digitalization: Private Sector

    These segments include an interactive Q&A session, offering a valuable opportunity to engage with industry leaders and share insights into the sector’s growth.

    The participated of the participants would not only contribute significantly to wholesale and retail sector initiatives but also expand your professional network and uncover new business opportunities. This forum will underscore how public-private partnerships can shape a sustainable future for the industry.

    Reference:

    Mary Jean T. Pacheco, CESO II
    Undersecretary, DTI E-Commerce Group

    DTI Office of Supply Chain and Logistics E-Commerce Group / Bagong Pilipinas

  • Dear Self Aesthetic & Wellness Center Opens 12th Branch in Pasig City

    Dear Self Aesthetic & Wellness Center Opens 12th Branch in Pasig City

    Dear Self Aesthetic & Wellness Center continues its mission of delivering exceptional self-care and wellness services with the grand opening of its 12th branch, located at the Escentra Building, 41-37 Dr. Sixto Antonio Avenue, Cor. Pilapil Street, Barangay Kapasigan, Pasig City.

    The ribbon-cutting ceremony, held last November 5, 2024, marked another milestone in Dear Self Aesthetic and Wellness Center’s journey to empower individuals to embrace beauty and self-love.

    The event was graced by notable individuals, including seasoned theater actor Allan Dale Alojipan, multi-awarded singers Marty Linan, Lucky Robles, and Rainner Acosta, along with content creators Ric Abasola and Mikko Herrera. ABS-CBN’s The Voice Teens and Dream Maker alumnus Josh Nubla also made an appearance, alongside the newest brand ambassadors—the rising P-pop group, Neo.

    A Beautiful Space for Beauty and Wellness

    Guests were welcomed into the clinic’s serene and modern space, which features a minimalist design with a predominantly white palette complemented by soft pink accents. The Kapasigan branch offers a calming, friendly, and pampering ambiance that reflects the essence of Dear Self Aesthetic & Wellness Center.

    Chief Marketing Officer Kenneth Tecson shared during the launch, “This branch is a testament to our vision of expanding beauty and wellness accessibility while staying innovative and client-focused. We want everyone who walks through our doors to feel valued and loved.”

    Elevating Services to New Heights

    True to its commitment to delivering premium self-care, the Kapasigan branch boasts upgraded services and cutting-edge machines designed to provide personalized facials, advanced body slimming treatments, and holistic wellness solutions. These enhancements showcase Dear Self’s pursuit of excellence and innovation in the field of aesthetic care.

    CEO Krystal Tecson-Garalde expressed, “This new chapter allows us to connect with more communities and remind them that self-care is an act of self-love. We’re here to empower individuals to feel beautiful inside and out.”

    Visit Dear Self Kapasigan Today

    Experience the new home for self-care at Dear Self Aesthetic & Wellness Center—Kapasigan. Follow their journey and updates on their dedicated social media page: Facebook.com/dearselfkapasigan.

    Whether you’re seeking expert facial treatments, slimming solutions, or a moment of relaxation, Dear Self Kapasigan promises to deliver an exceptional experience. Step into a space where self-love and beauty take center stage.

    Reference:

    Lariza Garcia