Category: Press Release

  • HONOR to Provide 7 Years of Android OS and Security Updates for HONOR Magic Series

    HONOR to Provide 7 Years of Android OS and Security Updates for HONOR Magic Series

    HONOR ALPHA PLAN makes flagship smartphones secure, durable, and future proof.

    Manila, Philippines – Leading smart device provider HONOR proudly announced on March 3, 2025, its industry-leading initiative to provide 7 years of Android OS and security updates for its flagship HONOR Magic series. This revolutionary move reflects HONOR’s unwavering commitment to delivering enhanced user experience, security, and innovation.

    “We are thrilled to learn about the HONOR ALPHA PLAN which will start with the HONOR Magic7 Pro. By extending software and security support to an unprecedented seven years, we empower our users to enjoy a safe, reliable, and innovative smartphone experience for much longer, all while supporting sustainability by reducing e-waste.” Said Stephen Cheng, Vice President of HONOR Philippines.

    What is the HONOR ALPHA PLAN?

    The HONOR ALPHA PLAN is a bold three-step corporate strategy aiming to elevate HONOR from a smartphone manufacturer to a global leader in AI-powered ecosystems. It encourages collaboration within the tech industry to co-create value-driven solutions and improve device longevity while benefiting all mankind.

    Why It Matters

    HONOR’s extended support for its flagship Magic series ensures users enjoy unparalleled value from their smartphones.

    • Maximized Investment: Consumers can stretch their budget further with flagship devices that remain secure and up to date for seven years, ensuring long-term reliability and performance.
    • Cutting-Edge Technology: Users gain access to the latest AI innovations, enabling them to stay ahead in productivity, gaming, photography, and more.
    • Eco-Friendly Commitment: By extending the lifespan of devices, HONOR contributes to reducing electronic waste, aligning with sustainability goals.

    This initiative starts with the HONOR Magic7 Pro, available in the Philippines in 2025, and will expand to more HONOR flagship phones and foldable devices.

    For more information and exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

    About HONOR 

    HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

    Reference & Media Contacts:

    Pao Oga 
    PR Manager  paoo_honor@prl.ph   09190016898 
    Denis Santos 
    PR Supervisor  deniss_honor@prl.ph  09171745327 
    Jaye Mendoza
    PR Officer jeremiem_honor@prl.ph 09997025053         
  • Special Offer from Globe: Get the HONOR X6b and HONOR Pad X8a in just One Postpaid Plan!

    Special Offer from Globe: Get the HONOR X6b and HONOR Pad X8a in just One Postpaid Plan!

    Enjoy HONOR X6b + HONOR Pad X8a Productivity Bundle with GPlan 1499.

    Leading global smart devices provider, HONOR Philippines has introduced on February 28, 2025, an exciting offer for productivity enthusiasts! The HONOR Pad X8a + X6b Productivity Bundle is now available via Globe Postpaid Plans, offering unbeatable value with GPlan 1499. The plan comes with 10GB Data, Unlimited All-Net Calls and Text, and Exclusive Perks.

    “With this exclusive bundle, we are providing an enhanced experience for those seeking powerful tools to boost their productivity and stay connected anytime, anywhere,” said Stephen Cheng, HONOR Philippines Vice President.

    The HONOR Pad X8a + HONOR X6b Productivity Bundle offers a seamless integration of work and entertainment, designed to meet the needs of students, professionals, and tech-savvy individuals. With top-notch features and ergonomic designs, these devices elevate your multitasking game, whether for school, work, or leisure.

    Available starting February 28, 2025, the bundle will be exclusively piloted through the Globe Online Shop and 18 select Globe Stores nationwide.

    To grab this incredible offer, visit Globe Online Shop (https://bit.ly/GPlan_PadX6bwithX8aBundle-PR) or head to participating stores to experience the unmatched productivity and convenience of the HONOR Pad X8a + HONOR X6b bundle.

    For more information and exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

    About HONOR 

    HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

    Reference & Media Contacts:

    Pao Oga 
    PR Manager  paoo_honor@prl.ph   09190016898 
    Denis Santos 
    PR Supervisor  deniss_honor@prl.ph  09171745327 
    Jaye Mendoza
    PR Officer jeremiem_honor@prl.ph 09997025053         
  • HONOR Leads the Fight Against Deepfake, To Intro AI That Detects Face-Swaps in MWC 2025

    HONOR Leads the Fight Against Deepfake, To Intro AI That Detects Face-Swaps in MWC 2025

    Discover more about this AI Tech at HONOR MWC 2025.

    HONOR Philippines has announced on February 21, 2025 the Fight Against Deepfake. As AI-generated deepfakes become a growing concern for businesses and individuals, HONOR unveils its pioneering AI Deepfake Detection feature in 2024. This advanced technology offers unmatched precision in identifying fabricated content by analyzing eye contact, lighting, image clarity, and video playback.

    Deepfakes pose significant threats and risks, with nearly half of companies worldwide reporting incidents in 2024, according to industry reports. HONOR’s innovative solution immediately alerts users to potential deepfake content, protecting their privacy and increasing their digital security.

    “With mobile devices storing vast amounts of personal data, AI Deepfake Detection is a powerful tool to combat fraud and privacy risks, enabling individuals and industries to thrive in a secure digital environment.” said Marco Kamiya, UNIDO Representative.

    The alarming growth of deepfake attacks, with a 244% increase in incidents reported between 2023 and 2024, emphasizes the urgency of such advancements. Many companies still lack protocols to address these risks, leaving individuals and businesses open to fraud and privacy breaches. HONOR’s technology provides a timely response, empowering users to navigate the digital world with greater confidence.

    For more information and announcements during HONOR MWC 2025, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

    About HONOR 

    HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

    Reference & Media Contacts:

    Pao Oga 
    PR Manager  paoo_honor@prl.ph   09190016898 
    Denis Santos 
    PR Supervisor  deniss_honor@prl.ph  09171745327 
    Jaye Mendoza
    PR Officer jeremiem_honor@prl.ph 09997025053         
  • LOOK: You Can Now Get HONOR X9c 5G via Globe Postpaid Plans with FREE HONOR Gift Earbuds II

    LOOK: You Can Now Get HONOR X9c 5G via Globe Postpaid Plans with FREE HONOR Gift Earbuds II

    With a cash out of just Php 1,300, you can now take home the toughest phone of 2025!

    HONOR Philippines has announced on February 12, 2025 that customers can now get HONOR X9c 5G via Globe Postpaid Plans with FREE HONOR Gift Earbuds II.

    Leading global smart devices provider HONOR just dropped another exciting option for those who are interested to get the toughest phone in the market! HONOR X9c 5G is now available via Globe Postpaid Plans starting GPlan 1499 with a cashout of just Php 1,300! The plan includes 10GB of Data Usage, Unli All-Net Call and Text, and exclusive perks!

    “With more ways to get HONOR X9c 5G, we believe that it gives more flexibility to HONOR fans and tech enthusiasts alike. We are doing all we can to provide more options for buyers to experience the toughest phone of 2025,” said HONOR Philippines Vice President Stephen Cheng.

    The all-new HONOR X9c 5G redefines durability with its innovative HONOR Anti-Drop Display. Designed to withstand accidental drops, this display enhances the overall user experience by enduring falls from heights of up to 2 meters. It boasts advanced protective shields and ultra-tempered glass, ensuring comprehensive coverage against impacts. Paired with the industry’s first Cushioning Airbag Protective Case and a Fully Wrapped Curved Screen Protection Layer, these features work together to significantly reduce damage from impacts and scratches. With an IP65M certification, the device provides all-around protection thanks to its three-layer waterproof structure, allowing it to resist water exposure and function effectively even after being submerged.

    Available in three stunning colors; Jade Cyan, Titanium Purple, and Titaninum Black, get HONOR X9c 5G now by applying at any Globe Stores or online (https://bit.ly/Globe_X9c_PR) to get a FREE HONOR Gift Earbuds II, until March 31, 2025 only!

    To know more about the complete features of HONOR X9c 5G, head on to HONOR Philippines’ social media platforms for exciting announcements: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

    About HONOR 

    HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

    Reference & Media Contacts:

    Pao Oga 
    PR Manager 
    paoo_honor@prl.ph  
    09190016898 
    Denis Santos 
    PR Supervisor
     deniss_honor@prl.ph 
    09171745327 
  • Teacher from Davao wins HONOR X9c 5G Pre-order Promo, Takes Home ROLEX Watch Worth 500K

    Teacher from Davao wins HONOR X9c 5G Pre-order Promo, Takes Home ROLEX Watch Worth 500K

    After thousands of hopefuls, HONOR finally awards ROLEX Watch to an HONOR X9c 5G Pre-order Buyer.

    HONOR Philippines Vice President Stephen Cheng with HONOR X9c 5G Win-A-ROLEX winner Teacher Liera and her husband, and Gentry Timepieces’ Hayb Anzures, Cholo Pantera, and Gerald Layug

    Manila, Philippines, February 12, 2025 – Viral smartphone HONOR X9c 5G had an explosive pre-order promo of a ROLEX Datejust watch worth over Php 500,000! After thousands of hopeful buyers participated in the raffle, the leading smart devices provider has finally awarded the coveted price to a teacher from Davao City, Liera Palma.

    “Hanap ko po talaga yung water-[resistant], tapos yung hindi basta-basta mabasag,” said winner Teacher Liera. “Marami kaming nakita sa YouTube at saka Facebook pero first time naming makita sa SM Lanang tapos na-amaze ako kasi 5G pala sya. Maganda to, hindi medyo masakit yung presyo,” Teacher Liera and her husband added.

    “We would also like to acknowledge our partner for this initiative, Gentry Timepieces, with of course, Hayb Anzures, Cholo Pantera, and Gerald Layug. We are extremely proud of the impact this campaign made nationwide, and HONOR fans should look forward to our next one,” said HONOR Philippines Vice President Stephen Cheng.

    Teacher Liera flew all the way from Davao City to Manila to claim her very own ROLEX Watch. For the full video, watch here.

    Get your very own HONOR X9c 5G!

    The all-new HONOR X9c 5G redefines durability with its innovative HONOR Anti-Drop Display. Designed to withstand accidental drops, this display enhances the overall user experience by enduring falls from heights of up to 2 meters. It boasts advanced protective shields and ultra-tempered glass, ensuring comprehensive coverage against impacts. Paired with the industry’s first Cushioning Airbag Protective Case and a Fully Wrapped Curved Screen Protection Layer, these features work together to significantly reduce damage from impacts and scratches. With an IP65M certification, the device provides all-around protection thanks to its three-layer waterproof structure, allowing it to resist water exposure and function effectively even after being submerged.

    Get HONOR X9c 5G now at any HONOR Experience and Partner Store or online via Lazada (https://bit.ly/Laz_X9c_PR), Shopee (https://bit.ly/Shop_X9c_PR) and TikTok Shop (https://bit.ly/TikTok_X9c_PR) for only Php 16,999!

    For more information and exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

    About HONOR

    HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enables people to become a better version of themselves. 

    Reference & Media Contacts:

    Pao Oga 
    PR Manager 
    paoo_honor@prl.ph  
    09190016898 
    Denis Santos 
    PR Supervisor
    deniss_honor@prl.ph 
    09171745327 
  • 160-km Freedom March to Honor WWII Heroes Resumes in 2025

    160-km Freedom March to Honor WWII Heroes Resumes in 2025

    Interested participants are thrilled to join the 160-km Freedom March to Honor WWI Heroes.

    The legacy of valor and sacrifice continues as descendants of World War II Filipino and U.S. veterans, alongside military personnel, government officials, members of the diplomatic community, students, and families, take part in the annual Freedom March. This historic event commemorates the 83rd anniversary of the Battle of Bataan and honors the heroic endurance of those who endured the infamous Bataan Death March.

    A marcher holds the picture of his relatives who are veterans of Bataan Death March.

    Philippine Veterans Bank (PVB), in partnership with the Philippine Veterans Affairs Office (PVAO) and the Department of National Defense (DND), will once again lead this solemn tribute on March 1-2, 2025. The 160-kilometer commemorative walk traces the exact historical route of the Death March, starting from Mariveles, Bataan, and concluding in Capas, Tarlac.

    “The Freedom March is more than just a walk; it is a moving testament to the courage and sacrifice of our World War II heroes. As we retrace their steps, we ensure that their stories live on, inspiring future generations with their legacy of resilience and patriotism,” said Mike Villa-Real, PVB First Vice President for Marketing Communications and Consumer Protection.

    Civilian marchers who joined the 160-KM march from Mariveles, Bataan to Capas, Tarlac.

    The Freedom March mirrors the route taken by approximately 66,000 Filipino and 10,000 American prisoners of war. The path stretches from Mariveles and Saysain Point in Bagac, Bataan, to Camp O’Donnell in Capas, Tarlac. This historic route connects us to the past, turning each step into a tribute to our brave WWII heroes that shape our national identity.

    To encourage wider participation, participants may choose to join specific segments of the march at their preferred starting points in any of the three provinces of Bataan, Pampanga and Tarlac. This will allow individuals from different backgrounds to join in this act of remembrance.

    “Every step taken in the Freedom March is a step of remembrance, gratitude, and commitment to ensuring that our heroes’ sacrifices are never forgotten,” Villa-Real added.

    PH soldiers march with civilians in honor of WWII heroes

    The Freedom March extends an open invitation to all who wish to honor the bravery of Filipino and American soldiers. Interested participants may register at https://forms.gle/npJJggx3jxCoMLzS6. Registration is free.

    “This march is our pledge to keep their legacy alive, to remember their courage, and to ensure that their sacrifices continue to inspire generations to come,” concluded Villa-Real.

    For more information about the event, follow https://www.facebook.com/veteransbankmarch.

    Reference & Media Contact:

    Salgado PR

    #PhilippineVeteransBank #PVBFreedomMarch2025 #2025FreedomMarch #BDM2025 #SalgadoPR

  • Electrifying the start of 2025 with the MINI pop-up at Alabang Town Center

    Electrifying the start of 2025 with the MINI pop-up at Alabang Town Center

    Muntinlupa City, Philippines. MINI Philippines has some exciting news for MINI enthusiasts – the MINI Pop-Up Store has opened at Alabang Town Center. From 6 January 2025 to 5 January 2026, patrons will have the chance to experience the brand’s latest internal combustion and all-electric vehicles that combine cutting-edge technology and sustainability, with the iconic MINI style that many love.

    “This pop-up showcases the next generation of MINI vehicles built for exciting adventures. It’s also the perfect opportunity for us to reconnect with the MINI community and for them to learn about the most recent updates from MINI. Existing MINI owners will have access to exclusive vehicle upgrade options and a newly introduced referral program with special rewards to recognize their continued loyalty,” said Willy Tee Ten, President of the Autohub Group of Companies.

    The new all-electric MINI Cooper 3-Door, new all-electric MINI Countryman, and sporty MINI John Cooper Works 3-Door are available for viewing until 27 February 2025. Starting 28 February 2025, the first-ever all-electric MINI Aceman will be added to the display, bringing a new level of excitement to MINI’s all-electric lineup.


    Pop-up Details:

    • Location: Corte de las Palmas, Alabang Town Center
    • Opening Hours: 11:00 AM – 9:00 PM
    • Sales: 0945 157 0949
    • Marketing: 0915 834 4000
    • Email: info@autoflarecorp.com 
    • What to Expect: Discover the newest MINI models, tailored to suit the individual’s lifestyle with exciting test drives and expert assistance.


    Reference & Media Contact:

    FOR MEDIA ENQUIRIES, PLEASE CONTACT:

    Owee Cruz
    Autohub Group VP for PR, Marketing & Fleet
    ncruz@autohubgroup.com
    (+63) 917-531-0020

    Mae Valdez

    MINI Marketing Manager

    mpacatang@autohubgroup.com 

    +63920 955 7999

    About MINI in Asia

    MINI is headquartered and manufactured in Oxford, UK and is a brand of BMW Group. In East Asia, this iconic car is sold in Singapore, Brunei, Vietnam, New Caledonia, Guam, Sri Lanka, Tahiti, Philippines, and Indonesia. The full range of MINI is available in these markets – MINI Electric, MINI 3-Door, MINI 5-Door, MINI Convertible, MINI Clubman, MINI Countryman, and MINI John Cooper Works.

    For more information: www.mini.com.sg

    About MINI Philippines


    British United Automobiles, Inc. or MINI Philippines is one of the distributorship brands under the umbrella of the Autohub Group. MINI Philippines is the sole distributor of the iconic British automotive brand, MINI. Currently, MINI Philippines has four dealerships in the country, located in Bonifacio Global City, Alabang, Pampanga and Cebu. The MINI range available in these locations – MINI 3-Door, MINI-5 Door, MINI Countryman, and MINI John Cooper Works. MINI Convertible and MINI Clubman are available via indent order.


    For more information: www.mini.com.ph

  • The all-new MINI Cooper 5-Door now available in the Philippines

    The all-new MINI Cooper 5-Door now available in the Philippines

    Urban all-rounder with pure Cooper charisma.

    MINI Philippines, at a launch party at the MINI Bonifacio Global City Showroom on February 5, 2025 announced the availability of the all-new MINI Cooper 5-Door, a car characterised by the brand’s typical driving fun, extended space, and distinctive functionality. These make the five-seater an exceptional phenomenon in its segment, together with its unique design – a combination of tradition and modern, purist styling – and innovative assistance systems.

    “Three’s a crowd, but five is definitely a party!” said Willy Tee Ten, President  of the Autohub Group of Companies. “Presenting the all-new MINI Cooper 5-Door – the beloved icon with a fresh twist. Now offering the practicality of five doors, it’s perfect for active lifestyles and even young families, all while maintaining its signature look. With the unmistakable fun-to-drive spirit that MINI is known for, we’re thrilled to embark on new adventures together with our passionate community.”

    The exterior.

    Short overhangs, a small bonnet, a long wheelbase, and large wheels – the proportions of the all-new MINI Cooper 5-Door reflect its urban character. With a length of 4,036 mm, a width of 1,744 mm and a height of 1,464 mm, the body dimensions are almost identical to those of its predecessor and underline the basic idea behind every MINI: To create as much space as possible on a small footprint.

    In the case of the all-new MINI Cooper 5-Door, this means an interior that offers enough space for five passengers. Compared to the all-new MINI Cooper 3-Door, the wheelbase is 72 mm longer and the body 172 mm longer. All of which benefits the occupants in terms of comfort and space.

    Thanks to its compact silhouette, the model is easy and comfortable to manoeuvre even in tight spaces – with plenty of room for all passengers. The all-new MINI Cooper 5-Door is an original MINI with a high recognition value. The visual tripartite division into a clearly designed body, a wraparound window area and a stepped roof makes it instantly recognisable.

    The minimalist design of the front end with its focused expression contributes to this. The new generation also features the iconic MINI round headlights. Together with the octagonal front grille, they form the distinctive MINI face. Standard LED headlights with individually adjustable daytime running light elements enhance the striking appearance. The light signatures are available in three versions to emphasise the character of the vehicle. The all-new MINI Cooper 5-Door interacts with the driver using a specially orchestrated welcome and goodbye animation even before the journey begins.

    Reduced body design for a striking look.

    The new MINI aesthetic continues at the rear with clear surfaces and flush-fitting tail lights. The vertically aligned LED clusters are reminiscent of the classic MINI lights and, like the headlights, can be switched to different settings.

    The flush-mounted design of the rear lights lends a modern and purist look to the car’s rear sculpture. It is subdivided by a striking black handle strip with distinctive model lettering. Its horizontal alignment emphasises the all-new MINI Cooper 5-Door’s broad stance.

    Favoured Trim.

    The all-new MINI Cooper 5-Door comes standard with the Favoured Trim, featuring a front radiator grille frame and select design elements finished in Vibrant Silver, adding a refined touch to its distinct style. The larger tyre diameter compared to the outgoing model further highlights the wide stance of the all-new MINI Cooper 5-Door. 18-inch wheels in two-tone slide spoke are standard.

    Minimalist and immersive.

    The design of the front end of the all-new MINI Cooper 5-Door is reduced to the essentials and is reminiscent of the purist design of the classic Mini. Legendary inventor Alec Issigonis designed an interior for the first model with a round instrument in the centre and the characteristic toggle switch strip below. These two elements also structure the cockpit in the all-new MINI Cooper 5-Door.

    Behind the steering wheel, the standard head-up display ensures that all relevant content appears in the driver’s field of vision. As a result, the dashboard on the driver’s side does not require an additional instrument panel, so it opens the view to the front.

    Innovative materials characterise the feel-good atmosphere in the interior of the all-new MINI Cooper 5-Door. A specially developed knitting process is used to create the versatile, easy-care structure of the textile in two-colour design made of recycled polyester. The textile surfaces extend across the curved dashboard and into the door panels. The air vents feature an especially flat design. The horizontal arrangement of the air vents ensures an even flow of air in the cockpit. The direction of the vents can be easily adjusted.

    The generous space in the front seats and the clean lines give the cockpit a modern and airy look. John Cooper Works sports seats come standard. Their side panels are upholstered in high-quality fabric right down to the adjustment buttons. Three passengers can sit comfortably in the rear.

    The all-new MINI Cooper 5-Door combines charismatic MINI design with an extra portion of functionality. In the rear, the noticeably wider interior provides comfortable space for three passengers. The 60:40 folding rear seats increase the luggage compartment capacity from 275 litres to up to 925 litres.

    High-resolution OLED display revolutionizes user experience.

    Like the round instrument of the outgoing model, the new central icon with its versatile functions is the visual focal point of the interior. The central OLED display in the redesigned cockpit has been moved closer to the driver, making it easier to reach. Its high resolution sets a new standard. Thanks to the MINI Operating System 9, all vehicle functions can be controlled intuitively by touch or voice. The slim touch display has a high-quality glass edge, has grown to 240 mm in diameter and its operating logic is reminiscent of the standards familiar from smartphones.

    The graphical presentation of content focuses on the essentials. Vehicle related information is displayed at the top. The lower part of the OLED display provides direct access to the navigation, media, phone and climate control menus. The home button returns the display to its default settings.

    The MINI Experience Modes.

    The seven MINI Experience Modes can be selected according to mood and personal preference and characterise the atmosphere in the interior. Using the MINI Projector on the rear of the OLED display, they transform the dashboard into matching worlds of colour and pattern. The interplay of projection, ambient lighting and the MINI Interaction Unit creates a unique, immersive experience that extends into the door trim. This opens new possibilities for individualisation. In Personal Mode, for example, a personalized image can be selected as the display background via the MINI App. The dominant colours of the picture are then applied to the dashboard’s textile surfaces using a digital colour picker. The ambient lighting under the dashboard and in the door mirror is also colour-coded to match these projections. Each mode has its own customised backgrounds. In Go-kart mode, for example, the display and interior are dominated by the John Cooper Works signature charcoal grey and red.

    The new design of the rocker switch strip.

    In the latest version of the rocker switch strip with its toggle switches, the parking brake, gear selector, start/stop button, Experience Mode, and volume control are all at your fingertips. Practical benefit: The removal of the gear selector has freed up more space in the centre console, which now features a large open storage compartment in addition to the cup holders. Smartphones can be charged in the wireless charging area at the front of the console and are always ready to hand.

    Sustainable Materials.

    The new colour and material concept for the all-new MINI Cooper 5-Door is deliberately minimalist. High-quality, environmentally friendly materials are used, such as the knitted recycled polyester surfaces on the dashboard and door trim.

    Comfortable and sporty mobility.

    The track width and wheelbase are generous for this vehicle segment and provide the basis for the hallmark MINI dynamic performance. The all-new MINI Cooper 5-Door features a suspension and damping system tuned for spirited handling. This ensures a high level of everyday driving comfort, combined with the precise steering feel typical of MINI and the powerful brakes.

    Highly preloaded anti-roll bar mounts on the axles ensure balanced body handling during dynamic cornering. They also ensure steering precision and accuracy. The result is excellent body support combined with smooth rolling comfort.

    Selective tuning of the steering and all stability control systems ensures an exceptional experience in all driving situations. The increased tyre diameter gives the all-new MINI Cooper 5-Door a greater visual presence. At the same time, driving dynamics and ride comfort are improved. In addition, the tyre width of the standard 18-inch rims is increased to 215 mm in order to emphasise the typical MINI go-kart feeling.

    “Hey MINI” – the new MINI Intelligent Personal Assistant.

    In the all-new MINI Cooper 5-Door, numerous functions can be controlled using the brand’s first fully-fledged voice assistant. The MINI Intelligent Personal Assistant can be activated with the greeting “Hey MINI” or else by using the push-to-talk steering wheel button. Voice-controlled interaction takes place on the circular OLED display in the form of an animation of graphic elements, typography, and an avatar. The driver can easily control navigation, telephone, entertainment, and numerous vehicle functions by voice. The MINI Intelligent Personal Assistant continuously learns from repeated routes. This makes everyday life much more convenient.

    The new MINI Operating System 9.

    The MINI user interface combines functional and emotional elements. The design is reduced, creating a very modern look based on new graphics. Static and dynamic elements blend naturally into the circular shape of the MINI Interaction Unit, following a clear structure. Micro animations reinforce the intuitive interaction between the driver and the central instrument, thereby underlining the digital character of the new MINI family. The MINI Operating System 9 is an in-house development of the BMW Group. Operation is intuitive and follows standards that are familiar from the consumer electronics sector.

    The home menu is located in the centre of the screen. The status bar with the menu items Navigation, Media, Telephone, All Apps and (depending on the situation) Home is located at the bottom of the screen. Favourite functions such as navigation destinations or radio stations can be stored in the tool belt for quick access. The upper part of the screen is reserved for driving-related content, such as speed and important vehicle status information. The standard head-up display presents the most important information in the driver’s line of sight.

    The New MINI Cooper 5-Door is priced at PHP 3,799,000 and is available for viewing at the following MINI Showrooms:

    MINI BONIFACIO GLOBAL CITY.

    38th Street corner 11th Avenue, Triangle Drive, Bonifacio Global City Taguig City

    Phone: (+63 02) 8539-0299

    MINI ALABANG TOWN CENTER POP-UP.
    Corte de las Palmas, Alabang Town Center, Muntinlupa City
    Phone: 0945 157 0949

    MINI PAMPANGA.

    Levy P. Laus Corporate Centre, Event Centre Blvd., Laus Group Complex, JASA, City of San Fernando, Pampanga

    Phone: (+63 45) 497-6464

    MINI CEBU.

    Cebu Veterans Drive, Nivel Hills, Lahug, Cebu City

    Phone: (+63) 917-306-6464

    REFERENCE & MEDIA CONTACT:

    For media inquiries, please contact:

    Owee Cruz

    Autohub Group VP for PR, Marketing & Fleet

    Email: ncruz@autohubgroup.com

    Mobile: (+63) 917-531-0020

    Mae Valdez

    MINI Marketing Manager

    Email: mpacatang@autohubgroup.com

    Mobile: (+63) 920-955-7999

    About MINI Philippines

    British United Automobiles, Inc. or MINI Philippines is one of the distributorship brands under the umbrella of the Autohub Group. MINI Philippines is the sole distributor of the iconic British automotive brand, MINI. Currently, MINI Philippines has four dealerships in the country, located in Bonifacio Global City, Alabang, Pampanga, and Cebu. The MINI range available in these locations – MINI 3-Door, MINI 5-Door, MINI Countryman, and MINI John Cooper Works. MINI Convertible and MINI Clubman are available via indent order.

    For more information: www.mini.com.ph 

    About MINI in Asia

    MINI is headquartered and manufactured in Oxford, UK and is a brand of BMW Group. In East Asia, this iconic car is sold in Singapore, Brunei, Vietnam, New Caledonia, Guam, Sri Lanka, Tahiti, Philippines and Indonesia. The full range of MINI is available in these markets – MINI Cooper 3-Door, MINI Cooper 5-Door, MINI Aceman, MINI Countryman, and MINI John Cooper Works.

    For more information: http://www.mini-eurokars.com.sg./