Category: Press Release

  • Acer Phils. launches Twitter campaign for “The Dark Knight Rises”

    Acer Phils. launches Twitter campaign for “The Dark Knight Rises”

    Tweet and get the chance to win special premiere tickets to one of the most awaited movie blockbusters of the year—“The Dark Knight Rises.”

    This latest movie is touted as the epic conclusion to the “Dark Knight” film series of director Christopher Nolan, which started with “Batman Begins” back in 2005 and “The Dark Knight” in 2008.

    Acer Philippines, Inc., the local office of one of the world’s most trusted computer brands, is happy to announce that it will give away movie tickets to Manila, Cebu and Davao residents. “The Dark Knight Rises” premiere on July 19, 2012 will happen at Glorietta in Manila and at SM Cebu and Abreeza Mall in Davao on July 20, 2012. Screening starts at 7PM.

    Participants just need to follow the Acer Philippines Twitter account by tagging (@AcerPhils) and hashtag #BahalaNaSiBatman to be able to join the raffle and win tickets. Only one entry per person is allowed and can win only one pair of tickets.

    By following the Acer Philippines Twitter account, simply tweet a message relating to Acer Philippines and “The Dark Knight Rises” movie to be able to qualify.

    In their tweet, users should indicate their location. For example, tweeters from Manila should indicate “#MNL” while for Cebu, it’s “#CBU” and “#DVO” for Davao. Followers will then be contacted by the agency for complete registration details.

    There will be Twenty Five (25) pairs of tickets up for grabs for lucky tweeters in Manila, Cebu and Davao. Promo will run from July 12 until July 16.

    Visit the Acer Philippines Facebook page (www.facebook.com/AcerPH) or Twitter (twitter.com/acerphils) for more details.

    About Acer

    Since its founding in 1976, Acer has broken barriers between people and technology, enabling users to explore, create and grow. Acer ranks No. 2 for notebook PCs globally (Gartner data 2011). The Acer Group employs 8,000 people across the globe, and revenues for 2011 reached US$15.7 billion. Acer’s channel business model is instrumental to the company’s success, while its multi-brand approach integrates Acer, Gateway, and Packard Bell brands in worldwide markets. Acer designs environmentally friendly products and, with its vendors, has established a green supply chain.

    Acer is proud to be a Worldwide Partner of the Olympic Movement. That includes supporting the Vancouver 2010 Olympic Winter Games and London 2012 Olympic Games. More information is at www.acer-group.com.

    Reference:

    AMPR Publicity and Communications

    Irish Santos

    706- 1971

  • Paradigm Shift: Consumers as Shoppers

    Paradigm Shift: Consumers as Shoppers

    The growing number of competing brands, coupled with an increasing number of critical thinking shoppers, is one of the current challenges marketers and business owners face. According to an official of the Philippine Marketing Association (PMA), knowing one’s consumers is just the beginning. To weather these challenges, it is necessary to go beyond knowing and understanding how they behave as shoppers.

    “If you are selling in a retail setting, you must be aware of the behavior of your consumers when they shop. Discerning why consumers buy, what influences them, what hurdles their purchase, where they buy, is vital information in successfully achieving your sales targets,” explains Donald Patrick Lim, Overall Chairperson of the Asian Marketing Conference.

    Lim is referring to a discipline called “Shopper Marketing,” which is described as brand-marketing for retail, focusing on consumers as shoppers. It looks at a market as active shoppers rather than passive consumers.

    While this trend has been utilized by multi-national companies such as P&G and Wal Mart, convincing key decision-makers in the Asia-Pacific region of its importance remains a challenge. According to Lim, there are some hesitations and misunderstandings of the concept since adopting it would require a reinvention and retooling of earlier applied strategies.

    As an organization that aims to enable Filipino marketing professionals to become global marketers, the Philippine Marketing Association holds a yearly National Marketing Conference. But for this year, it has been upgraded to an Asian Marketing Conference entitled “Asiannovation2: Unleash the Asian Marketing Masters” and happening on July 19-20, 2012 at the Rizal Ballroom of Makati Shangri-La.

    “This is a great opportunity for Filipino marketers and key decision-makers to gain insights and a better understanding of emerging theories and practices in marketing such as Shopper Marketing. We are glad that Michael Robinson, a Shopper Marketing expert, will be among the speakers,” says Lim.

    Robinson has been actively engaged in Shopper Marketing in the Asia Pacific Region, serving as the South East Asia Managing Director and APAC Shopper Marketing Director of Momentum Worldwide.

    His business at Momentum Worldwide has produced several customized shopper behavior studies to enable understanding of the roles that various channels play in a consumer’s decision-making process with the goal of producing creative solutions. He co-created Momentum Asia Pacific’s Shopping Lab – a suite of proprietary tools that track shopper behavior to reveal everything from Point-of-Sale (POS) effectiveness to media Return on Investment (ROI).

    “There are a lot of challenges to businesses today and we can’t hold ourselves back. We should always be equipped with new knowledge, skills, and tools to achieve successful business strategies and marketing campaigns. There’s still a lot to learn,” advises Lim.

    For more information on registration details about “Asiannovation2: Unleash the Asian Marketing Masters,” contact the PMA secretariat at 634-5722, 634-4890, 638-7700, 0927-715-6676, 0917-881-8PMA (672), email asianmasters2012@yahoo.com, or visit www.asianmarketingconference.com.

    Reference: Nadine Tan

    AMPR Publicity and Communications Inc.

    706.1971

  • Cool Down and Relax with Evercool

    Cool Down and Relax with Evercool

    Roberts AIPMC’s line of high-quality automotive radiators brings the best value—and peace of mind—to vehicle owners.

    Cool down. Relax. Never mind if the traffic congestion thickens; never mind if the afternoon heat rises to unbearable temperatures.

    As long as the heart of your car’s engine bay is powered by an Evercool radiator, you can breathe easy.

    This is the assurance that Roberts Automotive and Industrial Parts Manufacturing Corporation (Roberts AIPMC) provides as it continues to supply Evercool, the Philippines’ leading line of automotive and industrial radiators. Stamped with cutting-edge technology, built to international manufacturing standards, and engineered for maximum cooling efficiency, Evercool radiators are uniquely designed to perform under extreme conditions, thus preventing engines—and tempers—from ever overheating.

    Roberts AIPMC launched the first Evercool in 1993, and it has since expanded the product catalog to 350 models of high-quality radiators. Each of these is certified 100 percent leak-free and reflects the excellence of the company’s ISO 9001:2008-certified quality management system, which is strengthened by an international-standard manufacturing process that subjects all the radiators to several rigorous quality control and durability tests: leak tests, jig fit tests, prolonged vibration tests, high loads of pressure tests, and long-distance road tests—all conducted at Roberts AIPMC’s 1,300-sqm. manufacturing plant at the Canlubang Industrial Estate in Cabuyao, Laguna.

    It’s a system that has worked since day one, and continues to please the company’s clients in both the local and international markets. The recognition given to the Evercool brand by original equipment manufacturer (OEM) assemblers like Mitsubishi Motors Philippines, Isuzu Philippines, Columbian Motors and Pilipinas Hino —to name a few industry clients—thus comes as no surprise to Roberts AIPMC, which traces its roots to the RGC Group of Companies, the same industrial giant responsible for creating the hugely popular Uratex brand of polyurethane foams and exquisite mattresses.

    Of course, the RGC Group of Companies isn’t just about mattresses and radiators; it actually stands as an industrial giant with diversified businesses that represent the plastic, food packaging, textile, metal-engineered products, spring, and lamination industries. But if

    there is anything that connects Evercool and Uratex, it is that both brands are known for their credibility, reliability, and affordability: signature qualities that give peace of mind to customers who, whether they’re going to bed or hitting the road, simply seek the best possible value for their money, plus all the simple joys and conveniences that money cannot buy.

    Joys like a smooth drive, without car parts faltering, and conveniences such as the extra protection that Evercool provides from radiator leaks, cracked tanks, damaged fans, and squandered pesos. Roberts AIPMC also offers a strong warranty protecting each radiator against defects, as well as a wide range of service solutions—including radiator assembly, special fabrication, supply of core, and “recoring” services—delivered by highly trained professionals whose ultimate goal is to maximize the performance of Evercool, while minimizing all sorts of hassles and worries.

    That way, vehicle owners can stay cool. Relax. Not trouble themselves over engines possibly heating up and breaking down amidst hot, harsh environments. Thanks to Evercool radiators, the road from here to the next stop is a smooth and peaceful one. For more about Evercool radiators, visit www.roberts.com.ph.

    Reference: Arvin Ligon

    AMPR Publicity and Communications Inc.

    0917.5503560

  • UNIQLO’s First Store In Philippines To Open In June

    UNIQLO’s First Store In Philippines To Open In June

    UNIQLO today announces that it will open its first retail location in the Philippines, the UNIQLO Mall of Asia Store, in June 2012 in Metro Manila. The launch will reinforce UNIQLO’s rapidly growing retail presence in Southeast Asia, following the recent introduction of UNIQLO locations in Thailand, Malaysia and Singapore. The store will feature approximately 1,550 square meters of floor space within one of the region’s largest shopping centers, SM Mall of Asia, to offer Filipino shoppers all of UNIQLO’s latest fashions for men, women and kids.

    SM Mall of Asia: One of the World’s Largest Shopping Malls

    UNIQLO is opening its first store in the Philippines in SM Mall of Asia, one of the largest shopping malls in the world, occupying a waterfront site on Manila Bay spanning 407,000 square meters. This massive shopping complex hosts a wide range of retail tenants, including a number of major fashion brands, and is a major draw for both tourists and local residents. The new UNIQLO Mall of Asia Store will be one of SM Mall of Asia’s largest tenants.

    Asia offers enormous growth potential for UNIQLO and is a key regional focus of the brand’s global expansion strategy. By January 2012, UNIQLO’s network of stores included 851 locations in Japan and 234 in other global markets, of which 214 are throughout the rest of Asia. UNIQLO started opening its first stores in Thailand in September 2011, following its successful expansion into Singapore and Malaysia, increasing its lineup in Southeast Asia to 11 retail locations. Now, as the brand continues to accelerate its regional expansion efforts, the UNIQLO Mall of Asia is set to offer the joy of truly great clothing to shoppers in the Philippines.

    UNIQLO Official Facebook Page and Website goes online on February 9

    We will be releasing the latest information and regular updates through the following sites. So please “Like” www.facebook.com/uniqlo.ph and visit www.uniqlo.com/ph.

    Fast Retailing Philippines, Inc. Location: Metro Manila, the Philippines Chief Operating Officer: Katsumi Kubota Established: January 2012 Business: Opening and operation of UNIQLO stores in the Philippines Paid-in Capital: 400 million peso (approximately 720 million yen) UNIQLO Mall of Asia Store Launch: June 2012 Address: SM Mall of Asia, Bay City, Pasay City, Philippines Sales Floor: Approximately 1,550 sqm

    About UNIQLO and Fast Retailing

    UNIQLO is a brand of Fast Retailing Co. (FR), a leading global Japanese retail holding company that designs, manufactures and sells clothing under five brands: Comptoir des Cotonniers, g.u., Princesse Tam Tam, Theory, and UNIQLO. With global sales of 820 billion yen for the 2011 fiscal year ending August 31, 2011, FR is the world’s fourth largest apparel retail company and UNIQLO is Japan’s leading specialty retailer.

    Today UNIQLO has more than 1,000 stores worldwide, namely in the U.S., U.K. France, Russia, China, Hong Kong, Taiwan, Singapore, Malaysia, Thailand and Korea, as well as Japan. UNIQLO continues to open large-scale stores in some of the world’s most important cities and locations, as part of its ongoing efforts to solidify its status as a truly global brand. UNIQLO operates an integrated business model under which it designs, manufactures, markets and sells high-quality, casual apparel in line with its ‘Made for All’ philosophy.

    With a corporate statement committed to changing clothes, changing conventional wisdom and change the world, FR is dedicated to creating great clothing with new and unique value to enrich the lives of people everywhere.

    For more information about UNIQLO, please visit UNIQLO Philippines Facebook page facebook.com/uniqlo.ph and homepage www.uniqlo.com/ph/

    For media inquiries, please contact:

    Irish Santos

    AMPR Publicity Inc.

    Tel: 632-706-1971

  • Pinoy Pizza Forever

    Pinoy Pizza Forever

    Pizza and pasta are two Italian food favorites that have been integrated into the Filipino table fare. But unlike our Mediterranean friends, we like our pizza and pasta sweet and with a hint of spice.

    3M Pizza has been well known for its ham and cheese pizza with a crispy thin crust that is smothered with sweet, home-style tomato sauce. For over 43 years now, this pizza has made millions of Filipino pizza lovers happy and satisfied. “We all practically grew up or grew old with it,” said Emmanuel Sun, one of the five co-owners of Three M Golden Pizza Corp.,

    3M Pizza Pie was founded by Merle B. Hemedes in 1969 together with her three sisters. A regular pizza lover in New York, she thought of reinventing her pizzas by making a unique sauce that caters to the Filipino palate. To make her “pizza pie” more accessible, she put up a small kiosk outside the family’s toy shop business at Araneta Arcade in Quezon City. It became an instant hit since it was the first time Filipinos ever tasted pizza. 3M Pizza, now under new a management, returns to the market in 2006 with aggressive plans to re-establish itself as the leading quick-serve pizza, pasta and snacks in the country by reinventing the brand and upgrading its image. The new owners streamlined the operations and implemented a semi-automated production process. They also established an R&D team composed of culinary chefs and market analysts who helped the company develop new products and new unique Pinoy pizza line.

    With a name that is as strong as ever, a recreated brand logo and store look, better and more exciting pizza and pasta offerings, and aggressive marketing efforts, 3M Pizza is taking the business to the next level—franchising.

    With the help of a franchising consultant, the company is offering an exciting food business prospect to budding entrepreneurs that is easy to operate and learn yet profitable to own.

    Since 1969, 3M Pizza is characterized by its pizza unique sweet and slightly spicy sauce that caters to the Filipino taste and with a thin crispy crust topped by ham and cheddar cheese. Since then, it has expanded to 7 more flavors—top-billed by best-seller Hawaiian Delight with pineapple and ham, garlic and cheese, Pepperoni Feast, Mushroomania, Gardener’s Delight, Beefy Meat Sauce, and 3M Pizza Supreme. All these toppings are offered in mini (7-inch diameter). Medium (10 inches) and mega (13 inches) sized. In addition, the company now also offers lasagna, spaghetti, 3M Pizza Roll and Cheesedog.

    The company also plans to offer new toppings inspired by Filipino dishes, one of which is the spicy Bicol Express. The pasta line will also be expanded to include a new spaghetti sauce with hotdog, as well as baked Mac and “palabok.”

    The favorite among the set of pizza flavors is the 3MSupreme

    A prototype big store is also in the works that will offer meal packages that include crispy and spicy fried chicken, sago’t gulaman drink and even sweet dessert pizza concoctions.

    For details and inquiries about franchise packages, visit their website www.3mpizzapie.com.ph or call tel. 4128636 or email inquiries@3mpizzapie.com.ph.

  • Bask in summer’s delight with Home Mavericks’ Summer Collection 2012

    Bask in summer’s delight with Home Mavericks’ Summer Collection 2012

    Summer’s here and what better way to relax than in Home Mavericks’ latest collection for summer, composed of inspiring yet relaxing furniture pieces that will surely delight any owner and bring a relaxing and fresh feeling to any garden, veranda, or just about any place at home.

    BELIZE COLLECTION

    Consider Home Mavericks’ “Solstice” collection. Though in a “solstice” event the sun is at its highest position, your comfort and relaxation level with the “Solstice” collection of Home Mavericks is also at its peak. With its high-back “sulihiya” weave couch, enjoy your “chill out” time, whether in the company of friends, loved ones or family. As soon as you hit the couch, make sure there is freshly squeezed lemonade or any tropical juice to quench your thirst and a well shaded umbrella to protect your skin from the sun.

    GAZA COLLECTION

    If there is a term called “elegant relaxation,” then Home Mavericks’ “Belize” collection truly fits the bill. Imagine having your own place to unwind where you can bask in total elegance, comfort and style—right in the comforts of your own home’s veranda. Spend time with friends, office barkada, high school or college buddies as you all bask in total opulence and sophistication while having some drinks and reminiscing about fun and thrilling memories.

    SOLSTICE COLLECTION

    Finally, every hard working man—or woman—deserves his or her own space to come home to after a tiring and stressful day at the office. It’s a welcome relief to loosen up and settle down, relax your muscles and unwind your brain from all the pressure and tension that surrounded you just a couple of hours ago. What would be a better reward than to bask in your “Gaza” collection by Home Mavericks that features its desert sand twisted abaca synthetic fiber that sets off a feeling of vacation right in your own abode—or it’s “stay-cation” for that matter.

    Home Mavericks is located at G/F 926 Arnaiz Ave. (formerly Pasay Road), Makati City 1223 (across New World Hotel). Call 844-9549 or visit www.homemavericks.com for more details.

  • The Body Shop Launches A New Beauty Movement: Beauty With Heart

    The Body Shop Launches A New Beauty Movement: Beauty With Heart

    Lily Cole to act as first global Brand Advocate for pioneering beauty brand 

    London, 22nd March, 19:30 hrs.  The Body Shop, one of the 21st Century’s most iconic and pioneering Brands, today launched a new beauty movement – called Beauty With Heart – that will inspire individuals everywhere and transform the boundaries of beauty.

    Beauty With Heart places emphasis on a beauty experience that is more than skin-deep, putting a human stamp on beauty and empowering people the world over to Look Good, Feel Good And Do Good.

    Beauty With Heart will spring to life through a new store experience called Pulse, as well as through the active support of the first global Brand Advocate for The Body Shop, Lily Cole.

    Activist, model and actor Lily Cole is the embodiment of the Brand’s strong Values and the first of a community of inspiring young activists.

    Sophie Gasperment, Executive Chairman, The Body Shop, said: “We know that our Brand delivers more than beauty; our products truly contain heart as well.  Today, we’re looking to a future where our vision of beauty can be experienced by new generations for whom it is all about looking good, feeling good and doing good, too.”

    Lily Cole, global Brand Advocate for The Body Shop, said: “I have long been an advocate of the potential of using business and consumer power to cause positive change.  The Body Shop takes a responsible attitude to people and the environment, and it feels amazing to be supporting a brand who are pioneers in that way of working.

    The launch took place in central London and attracted figures from the world of fashion, beauty and lifestyle such as Vivienne Westwood and Jo Wood.

    The Body Shop became one of the world’s first ethical businesses when it opened its first store in 1976 in Brighton, UK. Today, The Body Shop welcomes over 275 million shoppers to its stores every year, and has over 2,700 stores in 63 countries worldwide.

    Beauty With Heart will be rolling out in the UK from 3rd May, with global roll out to follow from 15th May onwards.

    REFERENCE:

    Angelica Pureza G. Tudtud
    Media Relations Officer
    Full Circle Communications
    Cell: +63917 705 0357
    Tel: (02) 637-1116; 637-1118