Category: Press Release

  • Pinoy Pizza Forever

    Pinoy Pizza Forever

    Pizza and pasta are two Italian food favorites that have been integrated into the Filipino table fare. But unlike our Mediterranean friends, we like our pizza and pasta sweet and with a hint of spice.

    3M Pizza has been well known for its ham and cheese pizza with a crispy thin crust that is smothered with sweet, home-style tomato sauce. For over 43 years now, this pizza has made millions of Filipino pizza lovers happy and satisfied. “We all practically grew up or grew old with it,” said Emmanuel Sun, one of the five co-owners of Three M Golden Pizza Corp.,

    3M Pizza Pie was founded by Merle B. Hemedes in 1969 together with her three sisters. A regular pizza lover in New York, she thought of reinventing her pizzas by making a unique sauce that caters to the Filipino palate. To make her “pizza pie” more accessible, she put up a small kiosk outside the family’s toy shop business at Araneta Arcade in Quezon City. It became an instant hit since it was the first time Filipinos ever tasted pizza. 3M Pizza, now under new a management, returns to the market in 2006 with aggressive plans to re-establish itself as the leading quick-serve pizza, pasta and snacks in the country by reinventing the brand and upgrading its image. The new owners streamlined the operations and implemented a semi-automated production process. They also established an R&D team composed of culinary chefs and market analysts who helped the company develop new products and new unique Pinoy pizza line.

    With a name that is as strong as ever, a recreated brand logo and store look, better and more exciting pizza and pasta offerings, and aggressive marketing efforts, 3M Pizza is taking the business to the next level—franchising.

    With the help of a franchising consultant, the company is offering an exciting food business prospect to budding entrepreneurs that is easy to operate and learn yet profitable to own.

    Since 1969, 3M Pizza is characterized by its pizza unique sweet and slightly spicy sauce that caters to the Filipino taste and with a thin crispy crust topped by ham and cheddar cheese. Since then, it has expanded to 7 more flavors—top-billed by best-seller Hawaiian Delight with pineapple and ham, garlic and cheese, Pepperoni Feast, Mushroomania, Gardener’s Delight, Beefy Meat Sauce, and 3M Pizza Supreme. All these toppings are offered in mini (7-inch diameter). Medium (10 inches) and mega (13 inches) sized. In addition, the company now also offers lasagna, spaghetti, 3M Pizza Roll and Cheesedog.

    The company also plans to offer new toppings inspired by Filipino dishes, one of which is the spicy Bicol Express. The pasta line will also be expanded to include a new spaghetti sauce with hotdog, as well as baked Mac and “palabok.”

    The favorite among the set of pizza flavors is the 3MSupreme

    A prototype big store is also in the works that will offer meal packages that include crispy and spicy fried chicken, sago’t gulaman drink and even sweet dessert pizza concoctions.

    For details and inquiries about franchise packages, visit their website www.3mpizzapie.com.ph or call tel. 4128636 or email inquiries@3mpizzapie.com.ph.

  • Bask in summer’s delight with Home Mavericks’ Summer Collection 2012

    Bask in summer’s delight with Home Mavericks’ Summer Collection 2012

    Summer’s here and what better way to relax than in Home Mavericks’ latest collection for summer, composed of inspiring yet relaxing furniture pieces that will surely delight any owner and bring a relaxing and fresh feeling to any garden, veranda, or just about any place at home.

    BELIZE COLLECTION

    Consider Home Mavericks’ “Solstice” collection. Though in a “solstice” event the sun is at its highest position, your comfort and relaxation level with the “Solstice” collection of Home Mavericks is also at its peak. With its high-back “sulihiya” weave couch, enjoy your “chill out” time, whether in the company of friends, loved ones or family. As soon as you hit the couch, make sure there is freshly squeezed lemonade or any tropical juice to quench your thirst and a well shaded umbrella to protect your skin from the sun.

    GAZA COLLECTION

    If there is a term called “elegant relaxation,” then Home Mavericks’ “Belize” collection truly fits the bill. Imagine having your own place to unwind where you can bask in total elegance, comfort and style—right in the comforts of your own home’s veranda. Spend time with friends, office barkada, high school or college buddies as you all bask in total opulence and sophistication while having some drinks and reminiscing about fun and thrilling memories.

    SOLSTICE COLLECTION

    Finally, every hard working man—or woman—deserves his or her own space to come home to after a tiring and stressful day at the office. It’s a welcome relief to loosen up and settle down, relax your muscles and unwind your brain from all the pressure and tension that surrounded you just a couple of hours ago. What would be a better reward than to bask in your “Gaza” collection by Home Mavericks that features its desert sand twisted abaca synthetic fiber that sets off a feeling of vacation right in your own abode—or it’s “stay-cation” for that matter.

    Home Mavericks is located at G/F 926 Arnaiz Ave. (formerly Pasay Road), Makati City 1223 (across New World Hotel). Call 844-9549 or visit www.homemavericks.com for more details.

  • The Body Shop Launches A New Beauty Movement: Beauty With Heart

    The Body Shop Launches A New Beauty Movement: Beauty With Heart

    Lily Cole to act as first global Brand Advocate for pioneering beauty brand 

    London, 22nd March, 19:30 hrs.  The Body Shop, one of the 21st Century’s most iconic and pioneering Brands, today launched a new beauty movement – called Beauty With Heart – that will inspire individuals everywhere and transform the boundaries of beauty.

    Beauty With Heart places emphasis on a beauty experience that is more than skin-deep, putting a human stamp on beauty and empowering people the world over to Look Good, Feel Good And Do Good.

    Beauty With Heart will spring to life through a new store experience called Pulse, as well as through the active support of the first global Brand Advocate for The Body Shop, Lily Cole.

    Activist, model and actor Lily Cole is the embodiment of the Brand’s strong Values and the first of a community of inspiring young activists.

    Sophie Gasperment, Executive Chairman, The Body Shop, said: “We know that our Brand delivers more than beauty; our products truly contain heart as well.  Today, we’re looking to a future where our vision of beauty can be experienced by new generations for whom it is all about looking good, feeling good and doing good, too.”

    Lily Cole, global Brand Advocate for The Body Shop, said: “I have long been an advocate of the potential of using business and consumer power to cause positive change.  The Body Shop takes a responsible attitude to people and the environment, and it feels amazing to be supporting a brand who are pioneers in that way of working.

    The launch took place in central London and attracted figures from the world of fashion, beauty and lifestyle such as Vivienne Westwood and Jo Wood.

    The Body Shop became one of the world’s first ethical businesses when it opened its first store in 1976 in Brighton, UK. Today, The Body Shop welcomes over 275 million shoppers to its stores every year, and has over 2,700 stores in 63 countries worldwide.

    Beauty With Heart will be rolling out in the UK from 3rd May, with global roll out to follow from 15th May onwards.

    REFERENCE:

    Angelica Pureza G. Tudtud
    Media Relations Officer
    Full Circle Communications
    Cell: +63917 705 0357
    Tel: (02) 637-1116; 637-1118

  • Powerade Ion4 Complete Sports Drink Launched Elite Athletes Lead Hydration Revolution

    Powerade Ion4 Complete Sports Drink Launched Elite Athletes Lead Hydration Revolution

    Following the success of the epic kick-off the Hydration Revolution led by the Complete Sports Drink, New POWERADE ION4® with Advanced Electrolyte System recently, the brand finally comes face to face with one of the elite member of its dream team of ambassadors: international football player Neil Etheridge.

    “We were all very excited the moment we knew Neil would be coming here for a game with the Philippine Azkals. It our pride to have garnered the support of such a talented, complete sportsman like him. A talented international football player who has made our country proud with his historic debut at the Europa League chooses POWERADE ION4 as his hydration partner. We couldn’t be any prouder and we know we couldn’t miss our chance to make a powerful welcome.” This exciting press and blogger unveiling was held last February 27, 2012 at the Makati B Function Room of the Makati Shangri-La Hotel.

    For this breakthrough joining of forces, Neil joins multi-awarded runner and coach, Rio Dela Cruz, top fitness maven Chinggay Andrada, champion basketball player David Semerad. No doubt, like his premiere teammates, Neil Etheridge embodies POWERADE ION4 to the core. Not only is he on top of his game at such a young age, he’s got beyond exceptional skills. Truly a world-class athlete- that’s what he is.

    “It’s a pleasure to be selected by POWERADE ION4 to be one of its ambassadors with fellow Filipino athletes. It’s always important to keep getting better. You have to keep trying to improve and be complete. Every single time you step on the field you want to be your best so I always choose the best equipment; the best, complete hydration partner. Hopefully with POWERADE ION4, I get to be one of the world’s best,” says Neil. Indeed, the popular football star is passionate in improving and achieving further. And he also knows that his body is his most important gear; the very reason why he would never settle for anything less than complete just like POWERADE ION4.

    What makes it the complete sports drink? While other sports drinks have two ions, new POWERADE ION4® helps replenish water and the four key electrolytes typically lost in sweat: sodium, potassium, calcium and magnesium and provide carbohydrate fuel for your muscles. POWERADE ION4® encourages the body to absorb fluid and maintain fluid balance. Carbohydrates are replaced as well, supplying your working muscles with fuel, helping you sustain mental and physical performance as you exercise. To help you fight off dehydration, POWERADE ION4®doesn’t switch your thirst receptors off prematurely. It keeps you feeling thirsty until you’re properly rehydrated.

    When sweating, the body loses more than just water. It loses essential electrolytes, which are important in exercise. The importance of each was reviewed by The American College of Sports Medicine, American Dietetic Association and Dietitians of Canada and it was learned that: Sodium is a critical electrolyte, which helps you sweat effectively and aids in muscle contraction; Potassium, on the other hand, is important in the overall energy metabolism; Third of the four key ions is calcium, which essential for overall bone metabolism; Lastly, magnesium plays a vital role in regulating cardiovascular and neuromuscular functions to sustain your performance. Drinking POWERADE ION4®, completely packed with these four vital ions, is the an effective way to replace fluid and fuel losses.

    Powerade Ion4 is available in Mountain Blast, Orange Burst and Silver Charge in the new easy-grip 500mL bottles. The Mountain Blast and Silver Charge variants are also available in sports caps, perfect for rehydrating during exercise. Powerade is a trusted partner of many sports organizations in the country and the world. In fact, it is the official hydration partner of the 2012 Olympic athletes in London.

    Complete your game with the complete sports drink, new POWERADE ION4 with Advanced Electrolyte System. To learn more about this breakthrough product, go to the Powerade ION4 Facebook Fan Page (www.facebook.com/powerade) and/or follow @PoweradePH on Twitter.

    REFERENCE:

    Czar Carbonel
    Channel and Performance Planner, Search Specialist
    NEO@Ogilvy, OgilvyOne Worldwide Manila
    Winner, 1st Digital Excellence, 4As Agency of the Year Awards 2011

    www.ogilvydo.com
    Direct Line: +63-2-238-7000 loc 7037
    Mobile: +63-917-5623365
    E-mail: czarina.carbonel@ogilvy.com

  • AXA Philippines tells Filipinos to cross the line in new TVC

    AXA Philippines tells Filipinos to cross the line in new TVC

    WHEN WE EXPECT MORE from the most important things in our life, we need to cross the line into better things—we leave behind what was in the past, in order to achieve more in the present and the future. This crucial, life-changing decision is presented in the new AXA Philippines TV commercial.

    The TVC is shot in sepia and blue hues, showing different people at different life stages, from yuppies to families just starting out; to young couples; to someone on crutches recovering from an injury. At first, they all stand on the brink of decision, as they get ready to cross the red line (representing the switch in the AXA logo).

    When the final decision is made, however, the sepia and blue hues give way to brightness breaking through the gloom. The sense of freedom, vitality and possibility shines in the smiles and bright faces of those who walked across the line.

    World’s number one

    LIFE’S UNCERTAINTIES require having a reliable, strong and trusted partner. AXA Philippines offers financial protection and insurance solutions that fit every stage of life. AXA Philippines belongs to the international AXA Group trusted by 95 million customers in 61 countries. AXA is the number one insurance brand in the world (Interbrand Report, 2011).

    Choosing the right insurance provider gives you peace of mind when it comes to your financial future and the financial security of your family. This is especially true when the provider is consistently reliable, available and attentive to your needs—and is the world’s number one insurance brand as well.

    “AXA as a global brand has always been a trusted provider of financial protection; this is true for its 95 million customers in 61 countries. Recently, Interbrand—one of the top international brand consultancies–named AXA the world’s Number One insurance brand for the third consecutive year.

    “AXA Philippines brings the same top quality products and services to its policy holders in the Philippines. We are here to listen to our customers needs and be their reliable partner in helping them protect, support and manage their financial future,” said AXA Philippines President & CEO, Rien Hermans.

    Interbrand ranked AXA number one in the world from 2009 to 2011 for the following reasons: 1) AXA’s ability to “redefine its industry by focusing on customer insights”; 2) AXA’s consistent performance in being “available, attentive and reliable” towards its clients; and its success in offering clients “tangible proofs” of how it fulfills its promises; and 3) The strong commitment to the AXA brand by the company’s members at the senior and employee levels.

    Interbrand, one of the largest firms in the world specializing in brand analytics, brand strategy and brand valuation, also put AXA as 53rd best brand in the world across all categories; and fourth best French brand across all industries.

    Listening to the customer

    WHOM DO YOU TRUST when it comes to your personal goals and financial needs? AXA Philippines has customized insurance solutions that are tailor-fit each policyholder’s needs–whether to protect the future of loved ones or increase and manage one’s assets and wealth. AXA is the number one insurance brand in the world (Interbrand Report, 2011).

    Hermans explained that AXA is redefining insurance industry standards with its products and its customer approach. He said that instead of offering pre-packaged products off the shelf—a products-based approach—what AXA offers clients are based on their needs.

    “The first step we take is to listen to the client’s needs. What are his or her goals? What sort of financial future does he or she envision? Only when we know the answers to these questions can we begin to create a customized, personalized package of solutions for them—one that is the right fit for their needs and goals,” explained Hermans.

    Affordable and convenient

    Such personalized financial solutions are always worth the investment. Besides the assurance that your insurance package is exactly what you need, AXA customers also enjoy value for their investment.

    “Our premiums are matched to the client’s disposable income.  This makes payments easy and affordable since they are within the client’s budget and follows his or her current cashflow,” explained Hermans.

    AXA also makes the process of application, payments and claims clear, simple and convenient for customers. For example, application forms are already attached to brochures and such forms have been simplified for ease in filling them out.

    Payments are also made more convenient through auto debit and auto charge features. Claims processing is also made simple and tailored to the type of insurance benefit.

    For every stage of life

    As shown in the AXA TVC, customers from all walks of life will find a set of customized solutions for AXA—at whatever life stage they are currently in.

    Whether one is a young urban professional who wants to start early in securing his financial future, or a breadwinner seeking to secure his or her family’s financial needs, AXA is able to provide customized solutions for them.  AXA also has solutions for wealth management.

    “Younger customers, who are beginning their careers and have less flexibility with their disposable income, will find that they can start investing in insurance in an easy and affordable way through AXA.”

    “Breadwinners on the other hand will get assurance and peace of mind that their investments are secure and that claims can be availed of reliably and conveniently.”

    “AXA also has products that take care of wealth management. We have clients who need advice on how to invest the considerable assets they worked hard to gather through the years. While they are already asset-rich, they still need reliable, dependable and expert assistance to achieve their financial goals,” stated Hermans.

    95 MILLION PEOPLE IN 61 COUNTRIES put their faith, their financial needs and their protection in the hands of AXA, the number one insurance brand in the world (Interbrand Report, 2011). AXA Philippines brings the same international quality insurance solutions and protection to every customer in the Philippines.

    Knowing all of these, crossing the line no longer seems too daunting. In fact, it just might be one of the best decisions you can make in your life.

    AXA Philippines is one of the leading and fastest-growing insurance providers the country since it began operations in 1999. For more information on its products and services, call +632.5815.292 / +632.3231.292 or email Customer.Service@axa.com.ph

    AXA is one of the world’s leaders in financial protection and wealth management. Originating from France, it serves a global clientele of 95 million customers in 61 countries, with 4.3 billion Euros in adjusted earnings as of 2010. For more information, please log on to http://www.axa.com/en/group/profile

    REFERENCE:

    Chris Cahilig/ Liza Vicente

    Judy Ann Teo
    Christopher Cahilig Consultancy Services
    Unit 2203 Cityland Shaw Tower,
    St. Francis Street cor. Shaw Blvd.,
    Mandaluyong City
    Cellphone: 09322453779
    Landline: (02)687-2649

  • SOLO x KENKOY x ONLINE MODEL SEARCH 2011

    SOLO x KENKOY x ONLINE MODEL SEARCH 2011

    The search for the next faces of Solo for 2012 is EXTENDED due to popular request! Submission of entries is extended until November 30 and Voting ends on December 2.

    Solo Online Model Search gets bigger on its 3rd year as Solo celebrates and relive the greatest and most-loved comic character of all time KENKOY created by the Father of Philippine Cartoon Tony Velasquez.

    After successfully launching Jaggy Tallada and Jhonna Flor as 2010’s grand winners and Mehran Khaledi and Phoebe Rutaquio as 2011’s grand winners, we are now on search for two new faces of Solo to be officially unveiled in 2012.

    Head over to the contest site www.solo.com.ph/modelsearch2011 and be part of this year’s search! You may be the next face of Solo by submitting your creative photo entries or by taking part by supporting and voting for your fave entries! Entries will be judged according to the following criteria: 30% Voter’s Choice and 70% Solo’s Choice (40% for Being Photogenic, 20% for Creativity and Styling and 10% Layout) for a total of 100%. The highest scorers: 10 Male Photo Entries and 10 Female Photo Entries will be the finalists. The top 20 finalists will have a go-see and interview with the judges. Cash Prizes and gift certificates await the grand winners for Best Male and Best Female Photo Entries, as well as their partner Graphic Artist/Photographer. There are also prizes for the lucky voters so keep your votes coming in and you might win Solo shopping GCs!

    Male Winner of Solo Online Model Search 2011, Mehran Khaledi
    Female Winner of Solo Online Model Search 2011. Pheobe Rutaquio

    Get updates via Solo website, Facebook and Twitter pages. http://www.solo.com.ph/modelsearch2011/

    DIAN DELA CRUZ
    Fashion Marketing Executive
    Freeway / Solo / Ensembles / 22BC
    Elite Garments Int’l Inc.

  • Reward yourself with the Tomato Red Card

    Reward yourself with the Tomato Red Card

    LOYAL CUSTOMERS OF TOMATO STORES are in for a reward in time for the Christmas Season: The Tomato Red Card is a loyalty card, privilege card and points-collection card-in-one that gives monthly perks and treats for the cardholder.

    The Tomato Red Card is available starting November in all Tomato branches nationwide upon purchase of a Tomato 2012 Datebook. The card may be used at any Tomato store.

    Customers who purchase a Tomato Datebook 2012 will receive both a Red Card and a Reward Yourself Card.  The second card lets a customer earn vouchers and a 15 percent discount on purchases during his or her birthday. The Reward Yourself Card is only available to Red Card holders and may be used starting 2012.

    Tomato Datebook 2012 is available in four chic designs—choose one that best suits your look and personal style!

    “The Red Card gives access to varying monthly privileges and treats that are exclusive to cardholders. These include exclusive sales, special discounts; points accumulation and redemption of items; limited edition giveaways and a lot more,” said Lennie Dionisio, Tomato Marketing Director.  She added that Red Card owners will receive information about upcoming monthly privileges thru e-mail, Facebook, the Tomato webite or at Tomato stores.

    To activate the Red Card, the cardholder must go online at the Tomato website (www.tomato.ph). While the Red Card is not usable for online shopping, there are online promotions that will be exclusive to Red Card holders only.

    Visit a Tomato store now and get your very own Red Card! Available in all of these Tomato locations: Glorietta Makati, SM San Lazaro, SM Manila, SM Mall of Asia, SM Sta. Mesa, SM Megamall, SM Fairview, SM North Edsa, Robinsons Metro East, Robinsons Place Ermita, TriNoma, Starmall, Marquee Mall, RCBC Plaza, La Fuerza, Market! Market!, SM Bacoor, SM Bicutan, and Southmall.

    REFERENCE:

    Chris Cahilig/ Liza Vicente

    Judy Ann Teo
    Christopher Cahilig Consultancy Services
    Unit 2203 Cityland Shaw Tower,
    St. Francis Street cor. Shaw Blvd.,
    Mandaluyong City
    Cellphone: 09322453779
    Landline: (02)687-2649