Category: Press Release

  • Shopee Smashes Records for 9.9 Super Shopping Day,  Orders Triple from 2018

    Shopee Smashes Records for 9.9 Super Shopping Day, Orders Triple from 2018

    Shopee celebrates biggest-ever 9.9 with over 113 million deals on September 9.

    Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, concludes its most successful 9.9 Super Shopping Day to date. With the tremendous support from users, sellers, brands, and partners across the region, Shopee registered its best-ever performance on September 9, highlighted by:

    • 3 times the number of orders compared to 2018
    • At its peak, 187,606 items were sold in a minute
    • Over 113 million deals offered

    Shopee’s popular in-app features continued to attract users over the entire 9.9 Super Shopping Day period. Users tuned in to Shopee Live every day to enjoy an upsized live streaming calendar, garnering 50 million views in total. In addition, Shopee’s collection of in-app games, including all-time favorites Shopee Shake and Shopee Quiz were played millions of times.

    Martin Yu, Associate Director at Shopee Philippines, said,, “9.9 Super Shopping Day has exceeded all expectations. We are thankful for the incredible support as we capped off a truly memorable day on 9 September. This year, we hit new milestones as more brands, sellers, and partners joined Shopee for our signature shopping event. We are proud to see 9.9 Super Shopping Day become a key date in our region’s online shopping calendar.”

    Shopee ignites worldwide excitement with Cristiano Ronaldo

    Shopee enjoyed a successful start to its partnership with brand ambassador Cristiano Ronaldo. Cristiano Ronaldo’s first television commercial with Shopee is a global hit with 35 million views online to date, as the football icon’s Shopee Dance performance trended worldwide.

    In addition, Shopee brought users and fans closer than ever to Cristiano Ronaldo with its live streaming feature, Shopee Live. On August 28, Shopee hosted an exclusive interview with Cristiano Ronaldo live from Italy. The football icon tackled various questions from fans in the region and even delivered a special performance of the Shopee Dance. During the countdown to 9.9 Super Shopping Day on September 8, Shopee users also enjoyed an exclusive broadcast of another interview with Cristiano Ronaldo on Shopee Live.

    Shopee records best-ever 9.9 Super Shopping Day in the Philippines

    In the Philippines, users enjoyed the largest collection of unbeatable promotions and non-stop entertainment on September 9, including free shipping with no minimum spend.

    Shopee garnered record-breaking views for its exclusive Shopee Live with blockbuster stars Kathryn Bernardo and Alden Richards. Users were able to score over ₱500,000 worth of vouchers and exciting hourly giveaways during a 7-hour long livestream.

    In addition, brands and sellers in Shopee Philippines saw an outstanding performance on September 9. Top-performing brands saw an average of 3,269 times increase in traffic and 809 times growth in sales compared to a usual day. Shoppers also hunted for the best deals on their favorite brands and products, with the following trends observed:

    • Most Popular Brands: Maybelline, P&G, Huawei
    • Top Categories: Mobile & Accessories, Women’s Apparel, Home & Living
    • Best-selling Items: Maybelline Fit Me Matte + Poreless Liquid Foundation, Pampers Baby Dry Pants, SanDisk Ultra 32GB microSD
    • Hottest Keywords: “Sling bags”, “iPhone Case”, “Helmet”

    Yu closed, “We are happy to kickstart the year-end shopping season with a successful 9.9 Super Shopping Day. We look forward to delivering more value to our users, sellers, brands, and partners in the months ahead.”

    Shop the 9.9 Thank You Sale at https://shopee.ph/m/clearance-sale.

    Download the Shopee app for free via the App Store or Google Play

    Catherine Llanes

    Media Relations Manager

    M2_EmailSig2

    T. +63 2-332-10-31 loc. 103

  • UP alumnus cited for helping poultry farmers

    UP alumnus cited for helping poultry farmers

    The top executive of Bounty Agro Ventures, Inc. (BAVI) has been cited by the University of the Philippines Alumni Association for helping farmers join the local poultry industry through a broilers grower program.

    BAVI president and general manager Ronald Mascariñas received the 2019 UP Alumni Association Distinguished Alumnus Award in Entrepreneurship and Employment Creation from UP President Danilo Concepcion, during ceremonies at Ang Bahay ng Alumni at UP Diliman in Quezon City.

    BAVI president Ronald Mascariñas with the Distinguished Alumnus Award in Entrepreneurship and Employment Creation.

    Joining Mascariñas as Distinguished Alumni awardees were Senator Juan Miguel Zubiri (Enterprise Development in Renewable Energy) and Associate Justice Marvic Leonen (Law and Judiciary). The Most Distinguished Alumnus Award was given to former Finance Secretary and Ambassador Edgardo Espiritu.

    Also cited “for being a successful ‘rags-to-riches’ businessman in the country’s highly competitive food sector”, Mascariñas graduated with a degree in agriculture from UP Los Baños in Laguna in 1982. He started BAVI’s operations in 2002 and led it to become the country’s top chicken rotisserie chain with retail brands Chooks-to-Go, Uling Roasters, and Reyal.

    BAVI president Ronald Mascariñas poses with Senator Juan Miguel Zubiri and wife, Audrey Tan Zubiri during the awarding ceremony.

    In 2004, UP Los Baños also named Mascariñas as Most Outstanding Alumnus in Entrepreneurship.

    John Paulo Ondra Caparros

    Public Relations Department

    Strategic works, Inc.

    +63.893.7472 | +639. 17.158.7918

    john.caparros@stratworks.ph

    2nd Floor Zaragoza Building, 102 Gamboa Street, Legaspi Village, Makati City PH

  • Shopee Offers Sitewide Free Shipping ₱0 Minimum Spend for  9.9 Super Shopping Day

    Shopee Offers Sitewide Free Shipping ₱0 Minimum Spend for 9.9 Super Shopping Day

    On September 9, users can look forward to 24 rounds of Flash Deals with discounts up to 90% off.

    Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, celebrates 9.9 Super Shopping Day by offering All Day Sitewide Free Shipping ₱0 minimum spend on September 9. In addition, consumers can look forward to flash deals up to 90% off, 100% cashback and discount vouchers, and amazing prizes to take home fromShopee’s₱1 Game.

    Ruoshan Tao, Head of Marketing at Shopee Philippines, said, “We are thrilled with the overwhelming support from all our users since the launch of our annual 9.9 Super Shopping Day. This year, Filipinos can expect even more exciting offers, including no minimum spend Free Shipping, hourly flash deals, and vouchers released throughout September 9. We hope to have everyone join us in celebrating 9.9 Super Shopping Day.”

    Get Ready for This Year’s 9.9 Super Shopping Day

    On September 9, users will be treated to 24 hours of non-stop promotions and deals. Key highlights are:

    • All Day Sitewide Free Shipping with ₱0 Minimum Spend: Users can avail sitewide free shipping for 24 hours during 9.9 Super Shopping Day.
    • 24 rounds of Flash Deals: Users can look forward to an upsized session of flash deals to score their favorite products for as low as ₱9.
    • Top celebrities to host Shopee Quiz and Shopee Live: Users can tune in to the Shopee app to see Kathryn Bernardo and Alden Richardson September 9.
    • Stand a chance to win 9 smartphones on ₱1 Game: Users can play Shopee’s ₱1 Game for a chance to take home an Apple iPhone XS Max, Vivo X21, and ASUS ZenFone Max Pro M2 for only ₱1.
    • Voucher giveaways: Users can watch out for 100% cashback vouchers and discount vouchers up for grabs for a limited time only.
    • Leading industry players join 9.9 Super Shopping Day: Users can getexclusive promotions from Metrobank, GrabExpress, and Gerry’s Grill.

    Discounts Up to 90% off from Leading Brands

    Users can choose from millions of items across categories with discounts up to 90% off. Top brands including P&G Olay, Silverworks, Maybelline, Anker, Enfagrow, and Globe will also be giving consumers exclusive deals for 9.9 Super Shopping Day.

    These are the deals that consumers can score on September 9:

    • P&G Olay: Users can get their hands on the P&G Olay Skin Total Effects Whip, Skin Total Effects 7in1 Day Cream, and other popular Olay products at amazing discounts during Shopee 9.9 Super Shopping Day.
    • Silverworks: Users can look forward to exclusive bundle deals and up to 80% off on all Silverworks products.
    • Maybelline: Users can stay tuned from 12AM-2AM and 12NN-2PM to enjoy up to 50% off on flash deals on Maybelline best-sellers. Consumers can also score their favorite products including the Maybelline Sensational Liquid Matte Lip Tint, Fit Me Matte Poreless Liquid Foundation, and more.
    • Anker: Users can score Anker power banks, speakers, and camerasat up to 20% off during 9.9 Super Shopping Day.
    • Enfagrow: Users canget Enfagrow’s newest product, Enfagrow A+ Four Powdered Milk Drink 3.6kg, launching on September 9. 
    • Globe: Users can shop at the Globe Official Store to get up to 50% off on the Globe at Home Prepaid Wifi, Motorola Moto Z Play, and Cherry Mobile Flare Sport Smartwatch.

    Find out more about 9.9 Super Shopping Day at https://shopee.ph/99.

    Download the Shopee app for free via the App Store or Google Play.

    Catherine Llanes

    Media Relations Manager

    M2_EmailSig2

    T. +63 2-332-10-31 loc. 103

    M2COMMS  | M2SOCIAL  | M2LIVE  | PROI

  • BAVI launches new Chooks-to-Go flavor to celebrate anniversary

    BAVI launches new Chooks-to-Go flavor to celebrate anniversary

    Bounty Agro Ventures Inc. (BAVI), the largest chicken rotisserie company in the country, celebrated its anniversary by committing to further make the litson manok exciting for Filipinos.

    At the SM City Clark in Angeles City, Pampanga, BAVI officials led by president and general manager Ronald Mascariñas, invited everyone to sample the spicy taste of the new Chooks-to-Go Harissa Roast chicken.

    BAVI President & General Manager, Ronald Mascarinas, invites Filipinos to taste the spicy Chook-to-Go Harissa Roast chicken

    The latest flavor variant from the nation’s largest roasted chicken chain is influenced by the North African hot chili pepper paste that combines roasted red or serrano peppers with spices and herbs such as garlic paste, cumin, coriander and caraway seeds, lemon and olive oil.

    “We are excited with this new Harissa Roast Chicken that the younger generation of Filipinos will surely crave for. It will be a great addition to the Sweet Roast and Pepper Roast Chooks-to-Go oven-roasted chickens that most Pinoys have grown to love,” Mascariñas said.

    PBA Legend Benjie Paras and former UP Maroons player Paul Desiderio join BAVI President Ronald Mascarinas during the launch of Chooks-to-Go Harissa Roast Chicken.

    The Harissa Roast chicken will be available at more than 1,600 Chooks-to-Go outlets nationwide, starting September 22

    Mascarinas, together with Gilas Pilipinas player Thirdy Ravena, and Samahang Basketbol ng Pilipinas officials, also launched the Chooks-to-Go Pilipinas 3×3 basketball league’s third conference by opening the first leg of the Chooks-to-Go 3×3 Magiting Cup.

    The Chooks-to-Go Harissa Roast Chiken will be available starting September 22

    Sanctioned by FIBA and presented by Coca-Cola, Chooks-to-Go’s Magiting Cup offers cash prizes totaling P2 Million.

    John Paulo Ondra Caparros

    Public Relations Department

    Strategic works, Inc.

    +63.893.7472 | +639. 17.158.7918

    john.caparros@stratworks.ph

    2nd Floor Zaragoza Building, 102 Gamboa Street, Legaspi Village, Makati City PH

  • RCBC leads the way to open banking in the country

    RCBC leads the way to open banking in the country

    Imagine being able to secure loans with some of the lowest interest rates in the banking industry. Or conveniently transferring funds from one bank account to another, or perhaps, experiencing the best possible customer banking service around.

    To get all these and other “perks”, most financial institutions would require one to become their preferred client. But in today’s digital technology and in the global banking industry, getting access to all these benefits is simply a matter of banking customers securely sharing their data with other financial institutions. This is the beauty of open banking.

    Open banking enables financial services customers such as companies, entrepreneurs and ordinary depositors and borrowers, to have access to various products and services from competing banks and other financial institutions by allowing the latter to digitally and securely access their financial information. Customers can compare product offerings and avail of the best ones that suit their needs and fit their capabilities, thereby helping them earn more from bigger savings interest rates, avail of loans more easily, and pay more conveniently, towards managing and improving their finances.

    With the concept of open banking, financial institutions such as banks—big and small—fintech companies, and other players, can share their respective clients’ data through the use of application programming interfaces (APIs). These APIs enable customers or the data subjects to share only data pertinent to the product or service they are looking to avail and not the account credentials.

    The European Union (EU) initiated PSD2 (Revised Payment Service Directive) as an emerging Open Banking standard. This is a game-changer in the industry as banks’ monopoly on their customer account details will soon disappear. This required European banks to provide Open APIs which does not need additional customized developments. It reduces barriers to innovation and limits the big banks’ “walled gardens.” In fact, even the Philippines’ data privacy law was influenced by EU’s stringent data protection regulation, including the adoption of the General Data Protection Regulation (GDPR).

    Open banking can enable banks and other financial institutions to have access to data that will enable them to process loan applications quicker or better advise their clients on their finances. This encourages banks to be more competitive, leading to more affordable products, faster services, better customer relations, and investing in digital technologies, to the benefit of customers.

    This is what Rizal Commercial Banking Corporation (RCBC) hopes to spearhead in the industry as it recently became the first local bank to advocate and implement open banking, affirming its position as a digital trailblazer in the financial industry.

    But more than encouraging competition among banks, RCBC aims to lead the way to open banking in the country to become the Filipinos’ prime financial inclusion partner.

    “With open banking, we can power the transactions of rural banks, cooperatives, micro-financial institutions and other small players, giving their customers access to a wide array of financial services using RCBC Open APIs,” said Lito Villanueva, RCBC Chief Innovation and Inclusion Officer.

    Already, RCBC has beefed up its open banking capabilities by establishing API partnerships with leading fintech companies; local payment networks PESONet and Instapay; and IBM Blockchain World Wire remittance.

    Through open banking, RCBC aims to serve the global financial services needs of more than 30 million customers of fintechs, rural banks, cooperatives, and micro-financial institutions all over the country.

    John Paulo Ondra Caparros

    Public Relations Department

    Strategic works, Inc.

    +63.893.7472 | +639. 17.158.7918

    john.caparros@stratworks.ph

    2nd Floor Zaragoza Building, 102 Gamboa Street, Legaspi Village, Makati City PH

  • Young celebrities to reward IG fans with stylish Vivo S1 for #OOTD

    Young celebrities to reward IG fans with stylish Vivo S1 for #OOTD

    Fans of Darren Espanto, Vern Enciso, Verniece Enciso, Chie Filomeno, and Julie Anne San Jose are in for a treat!

    The young showbiz personalities are so excited with the upcoming launch of the stylish Vivo S1 smartphone that they are giving their Instagram followers a chance to get their hands on the first-ever handset in Vivo’s latest S series.

    From August 26 to September 8, interested participants should post their own OOTD (outfit of the day) that mirrors the Skyline Blue or Diamond Black color schemes of the new S1 phone. To qualify, they must tag their favorite celebrities and Vivo in their OOTD posts.

    The celebrities will then choose from the creative IG posts to determine which of their fans will receive the new S1 smartphone.

    The Vivo S1 has a 6.38″ Full HD SuperAMOLED screen that houses an in-display fingerprint sensor. It packs a 6GB RAM and 128GB ROM which are powered by a fast-charging 4500mAh battery.

    The mid-tier smartphone has a 32MP AI selfie camera and an AI triple lens set—16MP main, 8MP secondary, and 2MP wide-angle camera—for amazing photos and videos.

    But the feature that will definitely catch everyone’s attention is the S1’s sleek back cover design which showcases a gradient glossy finish on the Skyline Blue variant and a diamond cut design on the Diamond Black variant.

    With its cutting-edge features and superb finish, the Vivo S1 is clearly not just a smartphone, it’s a fashion statement!

    So, what are you waiting for? Put on your best OOTD that reflects the Vivo S1’s Skyline Blue or Diamond Black theme and get ready to impress your celebrity idol!

    About Vivo

    Vivo is a leading global technology company committed to creating trendsetting smart mobile innovations and services. Vivo is devoted to forming a vibrant mobile internet ecosystem, and currently owns and operates an extensive network of research operations, with R&D centers focusing on the development of cutting-edge consumer technologies including 5G, AI, mobile photography and next-generation smartphone design.

    In recent years, Vivo has taken frequent efforts in the sports field and is committed to promoting the mutual penetration of the brand’s diverse fields and diversifying its brand image. Vivo Philippines announced its partnership with the NBA by the end of 2018.

    Currently, Vivo has over two hundred million users enjoying its mobile products and services around the world. Vivo is present in 18 markets globally and features offline retail stores in over 1,000 cities worldwide. In the Philippines, Vivo is the top3 smartphone brand in terms of market share with 1.5 million users nationwide.

    For inquiries about Vivo, visit the Vivo website at vivoglobal.ph or check out their Facebook (https://www.facebook.com/vivophil), Instagram (https://www.instagram.com/vivo_philippines/), and Twitter (https://twitter.com/vivo_phil) accounts.

    Best Regards,

    John Paulo Ondra Caparros

    Public Relations Department

    Strategic works, Inc.

    +63.893.7472 | +639. 17.158.7918

    john.caparros@stratworks.ph

    2nd Floor Zaragoza Building, 102 Gamboa Street, Legaspi Village, Makati City PH

  • Shopee and Unilever promote charity with successful #BeautyThatCares Sale

    Shopee and Unilever promote charity with successful #BeautyThatCares Sale

    Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, partnered with Unilever, the leading beauty and personal care company in the Philippines, for the #BeautyThatCares sale in August. The campaign was a big success as it leveraged e-commerce to increase awareness for UNICEF, The Philippine LGBT Chamber of Commerce, and Future Faces.

    Martin Yu, Associate Director, Shopee Philippines, said, “We are very proud to partner with Unilever for this philanthropic cause. This partnership has given us the opportunity to empower our users to support causes they believe in. Through the #BeautyThatCares sale, participating advocacy groups are able to reach a wider audience. Aside from our post-sale donation, we hope the continued support from our users will go a long way for these groups.”

    At the same time, Dorothy Dee-Ching, Unilever Philippines’ Vice President for Beauty and Personal Care says, “The #BeautyThatCares philosophy is grounded in purpose: to care for the people, the society, and the planet. Each brand under the Unilever Beauty and Personal Care category has its own thrust, acting as a compass for all its campaigns and innovations. It’s not just about what products we put out, but also why we develop them at all. We want Filipinos to feel that they are being cared for by the brands they love. We are grateful for our partnership with Shopee—they have allowed us to reach more people online and raise the visibility of our purpose.”

    The sale, which ran from August 7 to 9, gave Shopee users the opportunity to show their support for causes they believe in by buying Unilever products on the shopping platform. 20% of the proceeds from the sale went to the three partner organizations of Unilever.

    Benefitting from the sale are:

    • UNICEF – champions the rights of children everywhere in the world so they can reach their full potential.
    • The Philippine LGBT Chamber of Commerce – advocates for safe workplaces that promote equality.
    • Future Faces – a group of young adults that use repurposed plastics to provide nutritious meals to children in impoverished areas.

    Shop Unilever personal care products on its official store on Shopee at  https://shopee.ph/unilever_personalcare. Visit the Shopee website at https://shopee.ph/ and download the Shopee app for free via the App Store or Google Play.

    For more information, please contact:

    Erin Tagudin

    Public Relations Manager

    Contact: 09178457508

    Email: erin.tagudin@shopee.com

    Catherine Llanes

    Media Relations Manager

    M2_EmailSig2

    T. +63 2-332-10-31 loc. 103

    M2COMMS  | M2SOCIAL  | M2LIVE  | PROI

  • ‘Conscientious Consumerism’ Trend to Bring New Life to PH Coco Industry

    ‘Conscientious Consumerism’ Trend to Bring New Life to PH Coco Industry

    Pertinent issues facing the coconut industry, such as best farming practices, supply and value chain, takes centerstage in the World Coconut Congress organized by the United Coconut Association of the Philippines.

    At the second World Coconut Congress, industry players here and abroad come together to tackle issues that are shaping the landscape — one of which is best practices in coconut farming and product development that local players, like ProSource International Inc. (ProSource), are focusing on.

    Organized by the United Coconut Association of the Philippines (UCAP), the conference centralizes on coconut supply and value chain. Covering wide-ranging topics — from coconut solutions for health and environment, coconut biodiesel, to the latest on coconut oil health research — the said event seeks to promote Philippine coconut products globally.

    At present, there is an observed paradigm shift in worldwide market behavior on choosing healthier and sustainable alternatives known as ‘Conscientious Consumerism’, as defined by the Network of Business Sustainability. With this, more and more consumers are seen to be promoting local industries, patronizing cruelty-free cosmetics, reducing plastic use, and generally, turning to healthier and more ethical diets.

    To the key players in the Philippine coco industry, the eminence of the coconut trade stems from the significant shift in consumer values towards healthful living. For them, it is but an exciting opportunity to strike on now that the concept of “going green”, or lessening our environmental impact by way of creating more informed choices, is deliberately finding its way into Filipino sensibilities.

    “The concept of ethical consumerism is already established in people’s behavior, and as practitioners in this field, we see strong opportunities in penetrating this market,” said ProSource’s CEO Ricky E. Santos, who, as a key producer from the coconut industry, believes that businesses like them should also start adapting to the conscientious commerce trend.

    “There has been an increase in veganism over the past decade even in meat-heavy countries like the Philippines. Through this thriving lifestyle, we believe that coconut production is one huge market that we all should keep an eye on,” he added.

    ProSource, for one, started innovating with the Coconut. They have introduced to the market the likes of coconut calming oil, organic coconut wraps, coconut crunch, and its classic hero product, the Virgin Coconut Oil, among others. This is foreseen to be a springboard for other players to also start getting creative with the fruit with its promise of a warm reception from the market.

    “We are one of those who put our strong faith in the ‘tree of life’. It is indeed that, as the fruit can be broken down into a wide range of by-products — from food, medicines, supplements, beauty products, and even personal care commodities,” said Santos.

    Worldwide values of coconut products have developed steadily since 2014, and in 2017, with the Philippines reportedly exporting coconut oil at over $1.46 billion in total returns, putting the country amongst the world’s top coconut producers.

    With the significant shift in consumer values towards healthful living, and the local industry players’ ingenuity to toil on this worldwide demand, the Philippines is once again set to be in the forefront of the global stage — with its competitive edge of the mastery of the miracle fruit.

    To know more about how ProSource can enable you in achieving a conscientious lifestyle, visit ProSource’s website at   and ‘like’ their official Facebook page at www.facebook.com/ProSourceVCO/

    John Paulo Ondra Caparros

    Public Relations Department

    Strategic works, Inc.

    +63.893.7472 | +639. 17.158.7918

    john.caparros@stratworks.ph

    2nd Floor Zaragoza Building, 102 Gamboa Street, Legaspi Village, Makati City PH