Since Christmas is just around the corner, Greenfield Development Corp. (GDC) will hold a “Car Boot Sale” featuring celebrities and influencers from November 18 to 20 at the Mayflower Parking Area of Greenfield District.
Atty. Duane A.X. Santos, GDC executive vice president, said the event is in celebration of the Food Truck Fest’s first anniversary. It is the biggest gathering of food trucks parked regularly in one venue in Metro Manila.
“We added the Car Boot Sale to complement the Food Truck Fest, which offers a unique and safe al fresco dining experience to the public with 18 food trucks set up at the heart of Mandaluyong’s Greenfield District,” he said, adding strict health protocols are in place to ensure the safety of the public.
This year, Santos said GDC invited celebrities and influencers, including Maxine Medina, Kim Baranda, Jome Silayan, Louise delos Reyes, Chris Tan, Karel Marquez and Kevin Ty, to sell pre-loved items, plants, food, and other products.
“We wanted to have a shopping component that would go well with the Food Truck Fest, especially during the ‘Ber months’ so we came up with the concept where vehicles will serve as merchants’ stores,” he explained.
Santos also encouraged entrepreneurs, including startups, to sell their products and test the market.
He said the event also aims to raise awareness among the public on supporting local sellers and protecting the environment by using reusable bags.
“Soon, we intend to come up with more interesting and fun activities and offer a possible venue for outdoor corporate events like product launches, especially since it already has a captured market,” Santos added.
The Car Boot Sale: Celebrity Edition will operate from 4 pm until 12 midnight, while the Food Truck Fest runs daily from Monday to Thursday, 12 noon until 10 pm, and Friday to Sunday, from 12 noon until 12 midnight.
Greenfield District is a cutting-edge development that redefines the future of Mandaluyong. Its green spaces and pedestrian-friendly neighborhoods are just some features worth mentioning about this innovative cityscape.
GDC’s 15-hectare urban development has become an emerging destination in Metro Manila for outdoor activities that promote holistic health. It is home to future-ready condominiums, Twin Oaks Place and Zitan, which showcase GDC’s commitment towards providing quality living spaces while promoting wellness among its residents.
With GDC’s food park, condominium residents of Greenfield District can enjoy a fun night out with their friends and family. With the Food Truck Fest situated conveniently near them, this area is accessible from major business districts around Metro Manila.
Residents of Laguna along with tourists will soon get to taste Sta. Maria town’s Liberica Coffee that recently won the Silver award in Signature Coffee Award: Latte at the Global Coffee Championship in Korea. The global winning coffee of farmers from Santa Maria, Laguna will be available at The Giving Café (TGC) in UPLB that opened yesterday. The store is located at the UPLB’s Student Union’s Soda Fountain.
“The Giving Cafe, a Social Enterprise by Henry & Sons, aims to build a beautiful coffee future by helping coffee farmers through its advocacy arm, The Foundation for sustainable coffee excellence (FSCE),” shares Michael Harris Conlin, 2019 PH Barista Champion and President and CEO of Henry and Sons.
Proceeds of TGC: UPLB will support its adopted coffee community, Barangay Juan Santiago, Santa Maria in Laguna. Barangay Juan Santiago coffee farming community is home to 38 families with 85,000 Liberica and Excelsa trees, the largest concentration of Liberica and Excelsa in Laguna and possibly in the entire Calabarzon. The funds raised by TGC: UPLB will be used towards bio-dynamic farming practices, improving harvesting, processing, and the communities much needed coffee drying solutions.
Henry & Sons, in partnership with UPLB leadership, makes what’s old new again by bringing back the Student Union’s Soda Fountain cafeteria to life with mouthwatering home-cooked meals, ice cream, and coffee. Flank by TGC’s iconic cozy antique furniture, lighting, and books, the space is designed to encourage students, faculty, and visitors to strengthen the community around them and encourage to indulge in giving.
The Giving Café, with over 80 food and beverage offerings, is a hybrid restaurant and coffee shop that aims to contribute to the betterment of the local coffee industry and be part of something beyond the business. A place for comfort, The Giving Café is designed to be a safe haven for people looking to indulge in coffee experiences served with both excellence and compassion. The Giving Cafe focuses on bridging the community around it with the farming communities it adopts.
Beyond the advocacy, The Giving Café also offers guests multi-sensory experiences highlighting Henry& Sons’ F&B expertise. “We want to everyone to enjoy, eat well and indulge in giving by supporting laguna coffee farmers with every cup of coffee you purchase,” Conlin, adds.
TGC will also be featuring its popular Bloom Coffee collection, which is a unique line of coffees created by Henry & Sons to generate funds that will support the following purposes:
BEANS FOR THE LITTLE ONES – access to basic health necessities
BEANS WITHIN REACH – access to programs promoting traceability and accessibility
COFFEE FOR GREAT MINDS – access to education
CUP TO SEED – access to livelihood and harvest implements
THE GIVING WELL – access to clean and potable water.
Malabon Food and Gift Expo 2022 happens November 18 – 19.
With Christmas just around the corner, the Philippine Chamber of Commerce & Industry Malabon (PCCI Malabon) is opening the city’s doors and inviting everyone to discover Malabon’s best of the best as it holds the first ever Malabon Food and Gift Expo 2022. The event is in partnership with the Local Government of Malabon with the support from Honorable Mayor Jeannie Sandoval.
Event starts tomorrow, Friday, November 18 until Saturday November 19 at the Malabon Sports Complex. Explore the homegrown treasures of the city. You will be surprised to see how Malabon’s food business landscape is thriving from local delicacies to food products as well as the value chain in the food industry from equipment, tools, packaging, and distribution network in the city.
Through this expo, PCCI Malabon is creating a platform to help push Micro, Small, and Medium Enterprises (MSME) to grow and thrive. In line with the organization vision to be the voice of business owners and entrepreneurs and its mission to provide technical assistance through job matching, credit access and financial planning, and digital transformation in marketing.
The expo is the testament to PCCI Malabon’s goal of fostering and position Malabon as the Philippines primary food industry hub and leading supply chain through warehouse and distribution facilities, according to PCCI Malabon President Elsie Chua.
“The Malabon Food and Gift Expo 2022 provides a platform for our Malabon MSMEs to showcase our products and services that are proudly ‘Made in Malabon.’ Being a businesswoman who slowly built Melawares 45 years ago, I firmly believe in the power of mentoring and the right support. Through projects like this expo, we are giving them the chance to grow so they too can thrive together with the homegrown Malabon business big brothers and sisters like Liwanag Candle, Rufina’s Patis, Master Sardines, Dolor’s Kakanin, Melawares or Remilly’s Yema Cake,” Chua said.
The event is free admission to the public — just present your government issued ID to register.
The two-day expo is filled with fun activities with learning and inspirational sessions. If you are online, you can join the event through the live and interactive online selling on Facebook at https://www.facebook.com/PCCIMalabonInc.
To maximize the experience, join the expo onsite. Learn from the Department of Science and Technology (DOST) food safety program on how to keep shelf life of food and BIST/ financing support program. From the Department of Trade and Industry (DTI) / Small Business Corporation is about credit access financing program. Also, KMME Program and BMBE Program. Learn from Francorp Philippines on how to grow their business through franchising.
To further ignite the passion from our MSMEs, Philippines esteemed entrepreneurs will share some inspiring talks to be led by Vice President of FFCCCII Cecilio Pedro of Founder and CEO, Lamoiyan Corporation and Mrs Natividad Cheng, Founder and CEO, Uratex and Ms. Tess Ngantian, Owner of Lotsa Pizza and AVP, PCCI National.
Guest can also watch out for the live cooking demonstration by celebrity Chef Myke “Tatung” Sarthou and learn how to create brand marketing from Mr. Ian John White Hyndman, Manager Partner of Dagaz Consultancy from Dubai, UAE.
Plan your itinerary tomorrow and on Saturday and head on to Malabon Food and Gift Expo 2022. Tara na, Masarap sa Malabon!
The expo was made possible by Platinum Sponsors Melawares / Max Ideas and Spring Oil; Gold Sponsors include CDO, Dolores Kakanin, Remilly Cake, Ni Hao Express, Jamicos, Eagle Food, and Fudsource, and; Silver sponsors Pares Ave, Universal Canning, Manila Cocktails, Longlife, and Ideal Spaghetti.
Ginebra San Miguel Inc. (GSMI) introduces Filipino-British actress and Queen of the Dance Floor Yassi Pressman as its 2023 Calendar Girl in an event attended by friends from media, social media celebrities, GSMI dealers, and other brand ambassadors.
Yassi was surprised and honored when she got a call that she was chosen to be the newest member of the GSMI family. “Being a part of such a great legacy is something that is going to be a milestone in my life,” says Yassi. “It’s really something special to be part of a company that serves world-class quality products, and it means a lot to me that they chose me to be a part of the brand,” she continued.
It was the first time again, after two years, that the event was held face-to-face. “We are excited to finally hold our Ginebra San Miguel 2023 Calendar Girl launch live again! For us, this launch also signals the atmosphere for next year. The pandemic has affected many Filipinos, but now is the time to recover—armed with Bagong Tapang, to dream and hope again, and to spread that positivity to others,” says Marketing Manager Ron Molina.
With the theme “Queen of the Barangay,” the calendar features Yassi as a modern Filipina that is able to adjust to the new normal with positivity and productivity through her “matapang,” “ganado,” and “never-say-die” attitude.
YASSI AS “QUEEN OF THE BARANGAY”
Yassi prepared herself physically and mentally to be the best representation of what an ideal Ginebra calendar girl should be. She admits that prior to her selection, she was always trying to keep herself fit. “Of course, there were times that I also had to give in to my cravings, but at the end of the day, I knew my priority was to be stronger, healthier, and happier.”
Preparing for the calendar shoot, Yassi pushed herself to do weight training, boxing, and having a healthy diet. “My fitness journey helped me become a better version of myself.” As for her mental preparation, she just kept in mind Ginebra’s taglines like “Ganado sa Buhay,” and “Never-Say-Die.”
With Yassi’s positivity and optimism in life, her personality shined through the six layouts of the Ginebra San Miguel 2023 calendar. The photo shoot was also done on location after two years, reflecting the relaxed and open atmosphere we anticipate in the coming year.
The six layouts are inspired by different cocktail mixes. The first one is “Ginsu Mix” set in an auto repair shop, reminding the importance of hard work and passion in everything we do. The second layout is “Calamansi Surprise,” showing Yassi amidst greenery and nature.
“Kula-Orange Fizz” is the third layout, featuring a background filled with dried pampas grass with wooden trays where one can display spirits and mix cocktails. According to Yassi, she could relate to this design as she had her dream home renovated recently, which now features a lot of touches of brown wood furniture and neutral shades. “I also have a mini bar in my living room–an open space to bond with my family and friends.”
The fourth layout is the “Velocity Mix,” something that seems like it’s from a blockbuster summer movie complete with a ref full of Ginebra products. While “Sky Prisma” is the fifth layout, also in a beach setting, but this time with a picturesque sunset in the background. Last is the “Mango Daiquiri,” where Yassi is magnified by a bonfire by the beach, the best place to experience Ginebra’s creative cocktails and concoctions. Just don’t forget your coolers and ice boxes for that perfect night!
Personally, it was hard for Yassi to choose a favorite among the six calendar layouts, but she has a bias toward the “Velocity Mix.” “It’s because I always enjoy beach time with family and friends–a ‘ginstronomic’ trip with our favorite food and gin. The drink also has candies and gummies–the perfect combo for me, as it is sweetness with a kick!”
YASSI ON BEING A MODERN FILIPINA
During the pandemic, the actress and entrepreneur has gained new discoveries about herself–a new purpose, pride, and passion that resonates not only with her family but the whole barangay.
As an empowered Filipina woman, Yassi owns multiple businesses, knows how to tend to her organic garden, fixes things at home, and concocts rejuvenating drinks for herself and her family—all while fulfilling her commitments in the entertainment industry.
With her self-discovery, Yassi also realized to be kinder to herself and has become the “matapang” woman she is by refusing to let difficult circumstances pull her down. “When I was younger, my father always advised me to keep trying because, as he said—if you try and try and you succeed, you’re going to be happy, but if you try and try and you fail, I’ll be there to catch you,” says Yassi. Her family, the source of her “tapang,” made her fearless in the face of whatever trials or tribulations she may face.
Despite her personal struggles, Yassi continues to hone the talents that she already has and allows her inner beauty to radiate, too, in order to inspire others. According to her, she shows her most natural self online and sometimes even reveals some not-so-glamorous side of a celebrity because she believes that it would be healthy for people, especially the youth, to see that genuine side of her.
“I am open to everybody [on social media] about my battles and journey toward being healthier and stronger,” says the 2023 Ginebra calendar girl. “Whenever I get messages from little girls or any netizen saying that I inspire them to dance, act, and to keep moving forward, it gives me the ‘ganado’ feeling and hope and aspiration to empower more women!”
If there are things that the pandemic or the recent months have made women realize, it’s that they can accomplish things that are not expected from them and deliver more than the ordinary. “I think Ginebra San Miguel chose me because I embody courage, passion, and its never-say-die spirit. Growing up in showbusiness, you’d experience a lot of rejections and comments from people, and while we know we should just brush them off—especially the non-constructive criticisms—they sometimes get to you,” adds Yassi.
But amid all these rejections and disappointments in the past, Yassi just soldiered on, keeping a “never say die” attitude. Eventually, she became unstoppable, brimming with positivity and personality, allowing her to rise above the crowd.
As “Queen of the Barangay,” Yassi and her friends know how to have a good time—with good music and drinks, as seen on her social media posts. “We love theme parties; the last one we did was about sunflowers. We also did disco and Coachella.”
The new brand ambassador also shared that her favorite gin drink is the GSM Blue Mojito because of its light taste and her friends can easily enjoy the drink by just simply putting ice or adding any fruits like pineapple for a fruity flavor.
As GSM’s newest brand ambassador, Yassi hopes to spread positivity and continue to inspire and empower women and the youth—sharing the “ganado” spirit with her 28 million followers on social media.
THE GINEBRA CALENDAR TRADITION
The Ginebra San Miguel Calendar Girl is a long-held tradition in GSMI and an important part of the brand’s history. Since its inception in 1988, beauty queens, actresses, and models who have made their mark in their respective fields have graced the Ginebra San Miguel calendar. Among them were Marian Rivera (2009 and 2014), Anne Curtis (2011), Solenn Heusaff (2012), Miss Universe 2015 Pia Wurtzbach (2019), Sanya Lopez (2020), and Chie Filomeno (2022).
GSMI is the producer of Ginebra San Miguel, the world’s largest-selling gin, according to the leading global drinks journal Drinks International. GSMI’s other quality distilled spirits include GSM Blue Light Gin, GSM Blue Mojito, GSM Blue Margarita, GSM Blue Gin Pomelo, Ginebra San Miguel Premium Gin, 1834 Premium Distilled Gin, Antonov Vodka, Añejo Gold Rum, Primera Light Brandy, and the Philippines’ no. 1 Chinese wine Vino Kulafu.
In 2019, during the height of the restriction caused by the pandemic, Chef Ryan Dimapilis, President of Balai Palmera Restaurant and Pasalubong Center, keeps himself busy by thinking of ways to keep his business afloat as well as his employees employed. “I’m a firm believer that we, Pinoys, are very resilient and at the same time supportive and loyal in many ways. This was strongly proven during the pandemic when many businesses turn online to sell their products. Most of our clients at first were mostly family and friends, which branched out and reached many more people who find our products worth a try,” he shared.
A Eureka Moment!
Along with his partners and staff, Balai Palmera concocted their version of Calabarzon’s beloved Buko Pie, which has led to a new triumph for the company. Gathering supplies from local suppliers from Laguna and Quezon, Balai Palmera uses all-fresh and no-preservative Buko Pie that instantly gained patrons in Silang and nearby municipalities in Cavite. As soon as restrictions were eased out and news spread out, Balai Palmera’s kitchen became so busy with hundreds of orders of this Buko Pie day after day.
“As much as we want to concentrate on this success, as a businessman, I know that there other smaller businesses that need help to bounce back from the pandemic. So, as soon as we were able to reopen some of our other businesses, we started reaching out to local manufacturers to promote and even sell their products in our Pasalubong Centers,” he added.
From one Pasalubong Center, Balai Palmera recently expanded its footprint by opening one more Pasalubong Center in Silang providing more choices and convenience to its customers. This extensive and expasive center carries other local brands that made their way to the palette of domestic and international guests of the region.
One-Stop Pinoy Favorite Shop
Balai Palmera takes pride in its merchandise for only being 100% Pinoy-made but also being DTI-approved.
“This goes to show that how dedicated we are in making our customers’ visit to our Pasalubong Centers an experience they would love to do again and again. By having DTI-approved products in shops, we are bringing the best of the region within their arms reach,” Dimapilis happily shared.
Aside from Buko Pie, Balai Palmera guests can also enjoy locally produced Pedro’s Kangkong Chips, J. Fernandez’s Chichapop, Nikimat’s Tahong Chips, Binan’s Okoy, Pastillas De Leche, Banana Chips, Mushroom Cracklings, Calamansito, Basimatsi, Coco Jam, Jacobina, Biscocho, Piaya Ube, and R&l Chicharon.
From healthy snacks to filling and heartwarming pastries and bread, one can also find comfort and enjoyment in Balai Palmera’s version of Chocolate Almond Babka, Raisin Bread as well as Ensyamada which use local ingredients from local manufacturers.
“While we continue to pray for the day to come where we are all safe and free to move around again, we will keep working with various industry leaders to create a collaborative effort that transcends Pinoy pride,” he concluded.
Balai Palmera Restaurant and Pasalubong Center have two branches, first at Tagaytay-Sta. Road Brgy. Pasong Langka, Silang, Cavite, and second at Aguinaldo Highway, Bypass Road, San Vicente 2, Silang, Cavite.
For more information, updates, and other news, you may follow them on their official Facebook and Instagram accounts.
Doughnuts have been a popular sweet indulgence of Pinoys since these were introduced about 4 decades ago. And from then on, doughnuts have evolved, even trended, into exciting formats and flavors.
Doughnut you know that you can now whip up consistent, #Madalicious, premium quality yet affordable doughnuts to satisfy you and your family’s cravings or start up a sweet profitable business venture? San Miguel Mills Inc (SMMI) added recently to its line of baking premixes
Mix ‘n Fry Yeast Raised Doughnut Mix. You doughnut need to make doughnuts from scratch, which will incur a lot of your precious time. Instead, just add yeast, water, and oil to the premix and be ready to churn out 2 dozens delicious, soft doughnuts! Get glazy with these doughnuts. #BakingMadeEasy #UnleashThatMasterbakerInYou
DIRECTIONS:
A. DONUT
1. Combine all ingredients and mix at low speed for 1 minute. Scrape sides.
2. Shift to high speed and mix until dough is fully developed.Rest dough for 30 minutes
3. Roll out dough (‘’sheet’’) to about 10mm thickness and rest for 30 minutes.
4. Cut out using doughnut cutter and arrange on
cheesecloth-lined trays. Proof for about an hour or until double in size.
6. Preheat fryer to 180°C. Fry for 40 seconds on each side. Drain excess oil on paper towels and cool.
9. Coat sugar or apply sugar glaze.
B. SUGAR GLAZE
1. Combine powdered sugar and gelatin and mix while gradually adding hot water.
2. Add light corn syrup and mix until smooth and thin. Keep warm.
Have an enough Donut or Sugar Glaze for a satisfying and healthy diet with your friends and family.
Make any moment deliciously memorable with this Coffee Caramel Cake!
Having a slice of cake with your favorite flavors combined is like heaven on earth. Why settle with one flavor when you can treat yourself with the sweet combination of two – Coffee + Caramel — as Goldilocks presents its newest premium greeting cake!
Perfect for celebrating birthdays or gifting to those who simply love coffee and caramel, the new Goldilocks Coffee Caramel Cake offers a luscious fusion of flavors and great value for money. Make it an occasion to remember where everyone gets a filling and satisfying slice of this hefty 9”Rd cake that can serve 12 people for only P649.
Any celebration, big or small, becomes even more enjoyable with the new Goldilocks Coffee Caramel Cake. This latest mocha cake creation is set to wow not only the taste buds, for it can wake all your other senses too…wait ‘til you smell its irresistible scent of coffee and caramel.
When it’s time to dig in, share with them the memorable moment of slicing through the rich and thick coating that encases levels of fluffy mocha-flavored layers. In between are delightful creams and filling, while fun and flavorful mocha buttercream icing rounds out the premium greeting cake design.
Remember that choosing the best premium greeting cake does not have to be a choice between one flavor or another. You can always get the best of both worlds from the new Goldilocks Coffee Caramel Cake, which is sure to satisfy plenty of your loved ones at an affordable price!
To #CelebrateWithGoldilocks and its new Coffee Caramel Cake, visit a Goldilocks store near you or order online through www.goldilocksldelivery.ph. Follow Goldilocks PH on Facebookand Instagram for the latest updates.
Larger than life Chickenjoy Buckets Bring Joy to the Billboards of New York Times Square as Jollibee continues to expand rapidly in North America Homegrown restaurant brand Jollibee joins other global brands in the Billboard Capital of the World, New York Times Square.
After a blockbuster opening at New York Times Square, homegrown restaurant chain Jollibee continues to make waves in the Big Apple with digital billboards now already up at the iconic Times Square in New York, the global epicenter of outdoor advertising.
Three billboards featuring its flagship product–the world-famous Jollibee Chickenjoy fried chicken—are now showing at the heart of Times Square’s famous bowtie. It features two models who, after seeing a piece of the crispylicious and juicylicious Chickenjoy, couldn’t resist a bite and grabbed a piece of the bestselling fried chicken from an adjacent billboard.
In August, Jollibee Chickenjoy was named “the best chain fried chicken in America” by Eater.com. The distinction comes after Jollibee’s Chickenjoy bested over 15 global brands in four rounds of contests across different categories of chicken – from bone-in, to fillets, to nuggets. Earlier in July, Jollibee was also recognized as one of the Hottest Brands in America for 2022 by Ad Age, driven by its power to draw huge queues to its restaurants.
Today, Jollibee joins other global brands which have made a presence in the Billboard Capital of the World, and is one of the few Filipino brands and personalities who have appeared on a Times Square billboard.
Taste is Timeless. The creative execution of the Times Square Billboard features a model on a billboard adjacent to Jollibee’s Chickenjoy billboard who breaks character and grabs a piece of Chickenjoy fried chicken from its bucket after seeing it.
This comes at the heels of Jollibee’s successful debut in Times Square, with over 2500 locals and tourists queueing up on opening day and consistently outperforming targets.
Alongside its bestselling extra crispy, extra tasty, and juicy Chickenjoy fried chicken, Jollibee Times Square also offers other crowd favorites including the hefty Chicken Sandwich, and Peach Mango Pie, which is made of a crispy and flaky shell filled with real mango and peach.
Jollibee has likewise introduced new offerings into its menu, including a new host of allbeef burgers, salads, and sides that are exclusive to the Times Square location. A notable standout in the exclusive menu is the Jollibee Double Deluxe Burger, which features two 100% beef patties and double the melted sharp American cheese.
The Jollibee Times Square store is the brand’s fourth location in New York. This milestone opening is part of Jollibee Group’s goal of expanding its presence in the U.S. and Canada, in line with its vision to become one of the top five restaurant companies in the world.
