Category: Education

  • Rex Education’s ‘Bawat Paaralan Edukampyon Continuum’ recognized at UNODC Conference as an exemplary school-community-family program for strengthening drug-abuse prevention

    Rex Education’s ‘Bawat Paaralan Edukampyon Continuum’ recognized at UNODC Conference as an exemplary school-community-family program for strengthening drug-abuse prevention

    During the United Nations Office on Drugs and Crime (UNODC) Conference recently, at Novotel Manila, Quezon City, Rex Education bared its ‘Bawat Paaralan Edukampyon (BPE) Continuum’ for strengthening drug-abuse prevention.

    UNODC’s Conference gathered organizations, policymakers, and prevention implementers for discussions on addressing drug-related problems in the country. Under the theme “Prevention Digest: Strengthening the prevention strategy and family-based initiatives in the Philippines”, UNODC encouraged individuals and groups to share drug-abuse prevention responses that are health-centered and based on family intervention. The agenda tackled the healthcare system, evidence-based programs, and Philippine experiences in family-centered interventions.

    During the 3rd day of the event, REX was among the government and non-government organizations who shared their experiences with prevention programming, as well as the impact and influence of these initiatives.

    Taking a whole school approach to reform initiatives

    BPE officially launched during the January 2021 Annual Educators’ Congress, where 400 private and public schools expressed interest and intent in pilot implementing the framework.

    In March 2021, pilot implementation for BPE began with 13 schools completing one implementation cycle. These schools were Marantha Christian Academy, St. Edward School, Canossa Academy Calamba, Ednas School, Cherished Moments School, Colegio de Santa Rita de San Carlos, Inc., Cabulay High School, San Andres Elementary School, Divisoria High School, Rosario National High School, Sagana National High School, Patul National High School, and Sinili Integrated School.

    REX gave life to the portmanteau ‘Edukampyon’, a combination of the words edukasyon (education) and kampyon (champion) to mean champions of education. The BPE program is grounded in the Edukampyon advocacy: To engage duty-bearers and build their capacities for respecting, protecting, and fulfilling the right to quality education.

    Pursuant to BEDP 2030, REX advocates a whole school approach that entails the collaboration of all members in a school community. The whole school approach recognizes that the informal curriculum is just as valuable as the formal one, highlighting the importance of providing learners with inclusive and safe environments beyond the classroom. This framework is meant to advance agendas on global education and reform initiatives such as health awareness, eradication of violence, and drug-abuse prevention.

    The whole school approach also comes into play in promoting the six facets of the Filipino whole learner. REX has identified various indicators that should ensure a Filipino learner is healthy, safe, engaged, supported, challenged, and values-oriented. Across these indicators, there is a common theme that encourages school culture and leadership to promote learners’ physical and mental health, implement policies relevant to civic participation, and equip students with the essential competencies for lifelong learning. Families and communities are recognized as a major part of this advocacy, as the success of a child’s education largely relies on the effective collaboration of stakeholders advocating every learner’s well-being.

    Bawat Paaralan Edukampyon in support of UNODC standards

    Based on the standards of UNODC, drug-abuse prevention is a significant motivator for children, young adults, and adults to contribute positively in their families, schools, workplace, and communities. Drug-abuse prevention at the school level focuses on the health and safety of children and youth, in a bid to encourage self-actualization that can lead to the realization of their full potential, prompting them to become productive members of society.

    UNODC has found that developing a student’s personal and social skills can prevent drug use and alcohol abuse. For children aged 10 and below, programs centered on improving resistance skills and self-control have been shown to reduce general problem behaviors in and out of the classroom. Several other factors can also influence discouragement of substance abuse, such as students’ academic performance, commitment to school, and social opportunities.

    To achieve these benchmarks, REX designed BPE as a three-tier implementation framework that will allow schools to conduct systematic assessments of their progress in the UNODC’s domains. BPE encourages schools to work with their stakeholders, students, parents, and community members in the planning and implementation of activities and interventions that are relevant to UNODC’s standards.

    Attendees of the United Nations Office on Drugs and Crime Conference pose for a photo at Novotel Manila, Quezon City recently, with the theme “Prevention Digest: Strengthening the prevention strategy and family-based initiatives in the Philippines”.

    Bawat Paaralan Edukampyon as an exemplary school-community-family program for drug-abuse prevention

    The BPE’s pilot implementation allowed learners to learn about drug-abuse prevention through the collaborative efforts of their teachers, administrators, parents, and other stakeholders. In particular, parents reported feeling more engaged and knowledgeable of their children’s school activities and priorities after participating in the BPE process.

    The participating schools showed significant levels of involvement and support, having developed appreciation for the BPE framework. REX intends to leverage this support in fine-tuning effective BPE advocacies, communications, and education initiatives for more schools across the nation.

    In doing so, REX was able to complement UNODC’s standards on drug-use prevention. Placing value in partnership, emphasizing the importance of effective parenting, and delivering evidence-based prevention strategies proved to be the pillars that drove the success of BPE’s initial launch. REX is committed to pushing BPE at a wider scale, in a bid to ensure children and youth become invulnerable and more resilient to drug use.

    REFERENCE:

    Richard Mamuyac

  • Rex Education partners with PSSC, PNHS, and PHA in enhancing content of History and Araling Panlipunan textbooks

    Rex Education partners with PSSC, PNHS, and PHA in enhancing content of History and Araling Panlipunan textbooks

    Rex Education, in partnership with the Philippine Social Science Council (PSSC), the Philippine National Historical Society (PNHS), and the Philippine Historical Association (PHA), formally introduced the fellows of its “Saliksik Kasaysayan: A Fellowship Program to Develop a Compendium of Philippine History” program last February 17, 2023.

    “Saliksik Kasaysayan” is a 10-month program that aims to take stock of and secure articles, materials, and references on different periods in Philippine history. The main proponents of the program are selected fellows knowledgeable in the different time periods of Philippine history, ensuring the accuracy and credibility of each learning resource.

    The program was launched last September 2022, where REX and its partner organizations reaffirmed the importance of curating materials that would be reliable references for generations of academics and students. “This fellowship program brings together the academe, civil society, and private sector toward the common goal of serving Filipino learners,” REX Chief Executive Officer Don Timothy Buhain said during the event. “REX believes that an important next step in enabling our learners, teachers, and communities entails looking back at where we all came from.”

    The 11 academics were awarded a generous grant to work on period or subject areas in Philippine history ranging from the pre-colonial period to the Fifth Republic and with special volumes on Muslim Mindanao and Indigenous Peoples Community.

    During the program launch, Excelsa Tongson, DSD, Chairperson of the PSSC, delivered the opening remarks, followed by a message from Don Timothy Buhain, CEO of Rex Education. Lourdes M. Portus, PhD, Executive Director of the PSSC, introduced the fellowship program, and Ma. Luisa Camagay, PhD, President of the PHA, had the privilege of introducing the fellows.

    Each fellow was given a chance to speak about the respective periods of their research. Michael L. Tan, PhD will be looking into the Pre-colonial period. Svetlana T. Camacho, PhD is set to investigate the Spanish rule period during the years of 1521 to 1872, while Grace Liza Y. Concepcion, PhD will study the Spanish rule during 1873 to 1898.

    Ricardo T. Jose, PhD will cover the American rule and Japanese occupation period. Ferdinand C. Llanes, PhD will be studying the Martial Law era of 1972 to 1986. Jose Victor Z. Torres, PhD has committed to being the fellow for the Fifth Republic, encompassing the years of 1986 to present times. Meanwhile, Calbi A. Asain, PhD will be doing research on the Historiography of the Muslim Filipino.

    Three fellows will also be tackling special volumes on the indigenous peoples communities in the three major island groups of the Philippines. Mary Jane B. Rodriguez, PhD will be covering Luzon, Alicia P. Magos, PhD will be studying Visayas, and Cecilia B. Tangian, PhD will be tackling Mindanao.

    To end the program, Bernardita Churchill, PhD, President of the PNHS, delivered her closing remarks virtually from the United States.

    History as a means of moving forward

    As per DepEd Order 20, Philippine history was removed from the high school curriculum to pave the way for the K to 12 program. Instead, the topic was integrated into the Araling Panlipunan (AP) curriculum at the 5th and 6th grade levels. While the revised K-12 program has allotted discussions for Asian Studies and World History topics in Social Science classes, there is no dedicated subject for Philippine history for grades 7 to 10.

    A 2019 pedagogy review conducted by the FEU Public Policy Center (FPPC) asserted that the goal of AP education should also be the development of students’ critical thinking skills apart from examination, interpretation, research, and communication skills, among others in DepEd’s goals. In their review, FPPC concluded that existing textbooks do not give a complete view of Philippine history.

    There has been a consequent call to arms for academics, historians, and scholars to be better engaged in the production of materials regarding Philippine history, whether through co-authorship or fact checking. The end goal would be to ensure textbooks with historical accuracy and sound pedagogy, which is achievable through the effective use of primary sources.

    REX, PSSC, PNHS, and PHA believe in the importance of Philippine history in making whole the learning experiences of every Filipino learner. Through “Saliksik Kasaysayan,” the program fellows embark on their journey of gathering and scrutinizing resources on Philippine history, with the ultimate goal of paving the way for Filipino learners who can understand and appreciate the nation’s past from credible materials and learn from it as they move forward.

    Reference:

    Richard C. Mamuyac

  • Henry & Sons to bring new life to local coffee market

    Henry & Sons to bring new life to local coffee market

    Henry & Sons, the leading supplier of premium coffee products and services in the country, continues its mission to bring the local coffee industry to the international spotlight with their commitment to providing premium and quality education to aspiring baristas.

    “With the rising demand for specialty coffee in the ever-growing coffee market, Henry & Sons is determined to provide aspiring baristas with the skills and knowledge needed to succeed,” said Michael Harris Conlin, Henry & Sons president and CEO.

    Conlin said the company recently signed a memorandum of agreement with the National University Laguna to establish the Global Coffee School (GCS) in Calamba City.

    GCS courses are recognized and offered in over 40 cities worldwide. The company provides comprehensive educational courses to equip aspiring baristas with the necessary skills and knowledge to create the best coffee products.

    Courses include instruction on brewing methods and techniques, the science of coffee production, and different types of coffee drinks. Baristas will also be given hands-on experience with the most up-to-date coffee equipment, enabling them to develop their skills and gain the confidence needed to become top coffee professionals.

    Conlin, a former Philippine National Barista Champion and semi-finalist in the World Barista Championship, said the collaboration aims to elevate Laguna Liberica to a global coffee brand and teach aspiring baristas in Laguna the skills they need to become sought-after in the coffee industry.

    Last year, Conlin represented Laguna’s Liberica and Benguet’s Arabica at the Global Coffee Championship in Korea. Laguna’s Liberica won silver in the latte competition, while Benguet’s Arabica bagged bronze in the brewer competition.

    According to experts, the Philippine coffee industry is expected to generate $6.3 billion this year or P345 billion.

    Conlin, however, said 97% of the coffee in the country is imported.

    “Our local coffee farmers do not benefit from the billions of revenue generated by the coffee industry. If this continues, Philippine-grown coffee is at risk of extinction. This is a loss not only for our economy but also for our culture and heritage,” he said.

    Conlin noted that the program aims to help Mabato coffee farmers introduce their products to the international market and provide stability and sustainability for their livelihoods.

    He also encouraged people to buy coffee sourced from local farmers to support them.

    Recently, Henry & Sons’ opened two new branches of The Giving Café (TGC) at the University of the Philippines Los Baños and SM Marikina.

    TGC is part of the company’s social enterprise program established to support the Foundation for Sustainable Coffee Excellence (FSCE) in its drive to make the Philippines a major player in the global coffee industry through sustainable local coffee farming.

    The FSCE has been supporting farms in La Trinidad, Benguet, for some years now to help and provide farmers and their families with essential needs such as irrigation, medicines, and educational assistance.

    DTI Laguna witnessed the Ceremonial Signing of Memorandum of Agreement between National University Laguna and Henry and Sons PHTrading and Manufacturing Company, Inc. for the establishment of the Global Coffee School (GCS) Philippine Operations in Calamba City, Laguna. Present during the event were the executives of NU Laguna, Mr. Michael Harris Lim of Henry & Sons, Laguna Vice Governor Karen Agapay, and representatives of Calamba City Congresswoman CHA Hernandez and Calamba City Mayor Ross Rizal.

    Opened in July 2017, Henry & Sons opened TGC to provide a haven for coffee lovers. The café serves comfort food, such as champorado, sopas, and arroz caldo, and Chinese dishes, including yang chow, Taiwanese fried chicken, and sweet and sour pork.

    For more information, visit www.henryandsons and www.thevault.ph.

    REFERENCE:

    Lariza Garcia

  • More female linecrew set to join Meralco workforce

    More female linecrew set to join Meralco workforce

    The Manila Electric Company (Meralco) is set to welcome new female linecrew as part of its continuing efforts to champion diversity and inclusion in the workplace.

    Thirty-four (34) aspirants, including 13 women, have completed the six-month Meralco Linecrew Training Program (MLTP) that started last May. They will be endorsed for further assessment and possible hiring and deployment.

    The MLTP is a comprehensive training course open to both men and women that involves a series of lectures, thorough physical conditioning, critical assessments, and on-the-job training (OJT) program geared towards Meralco’s efforts to continuously develop a pool of skilled linecrew.

    “All of the new MLTP trainees are equipped with the necessary training and tools so that they can safely perform their jobs to the best of their abilities. I am confident that the latest batch of MLTP graduates will use their new learnings to help deliver excellent service to Meralco’s customers,” MLTP Manager Roman Leandro Manlapaz said.

    Traditionally operating in a male-dominated industry, Meralco pioneered the training and hiring of female linecrew in Southeast Asia back in 2013. A total of 11 women from the first batch are still working in the company in various capacities, helping deliver stable and reliable electricity service to Meralco customers.

    This year’s relaunch of the MLTP forms part of the power distributor’s goal to increase women representation in the workforce to nearly half or 40% by 2030.

    Zuzette Castro, a 32-year-old overseas Filipino worker who is part of the newest batch of MLTP graduates, said the MLTP gave her an opportunity to return to the Philippines at the height of the COVID-19 pandemic to raise her one-year-old son.

    “Being a linecrew is hard but what motivates me is the thought that this job will allow me to provide for my family and be of service to the public,” she said in Filipino.

    From working as a gasoline station cashier in Dubai, Castro is now equipped to climb utility poles to ensure a steady power supply. During her OJT, Castro was among those who helped restore power in Rizal province following the onslaught of Severe Tropical Storm Paeng.

    Like Castro, John Dexter Alonte also joined the MLTP in hopes of finding a stable job so that he can better provide for his family.

    The 27-year-old, who worked as a contractual hardware salesman for three years, takes inspiration from his fellow female linecrew trainees for their dedication to the craft.

    “Seeing women take on jobs that are typically done by men motivates me to excel in my work since I can see them all striving to do well,” Alonte said in Filipino, adding: “When I feel discouraged or tired, I tell myself that if women can do it, so can I.”

    The inclusion of female linecrew aspirants in the MLTP is part of #MBrace – Meralco’s overarching diversity and inclusion program aligned with the United Nations’ Sustainable Development Goal (UN SDG) 5 on Gender Equality and UN SDG 10 on Reduced Inequalities.

    KEEPING THE LIGHTS ON. Thirty-four (34) Meralco Linecrew Training Program (MLTP) graduates, including 13 women, are ready to join Meralco to help deliver stable and reliable electricity service to customers after completing the six-month course at the Meralco Power Academy – Power Base in Antipolo City.

    Meralco also partnered with Don Bosco College-Canlubang for a technician scholarship program for the benefit of 15 aspiring female electrical technicians. The program covers the tuition and allowances of students undergoing the Technical Vocational Education Training Program for the dual NC II Program on Electrical Installation and Maintenance and Mechatronics that started in August.

    REFERENCE:

    Richard Mamuyac

  • Discover Malabon’s Best of the Best

    Discover Malabon’s Best of the Best

    Malabon Food and Gift Expo 2022 happens November 18 – 19.

    With Christmas just around the corner, the Philippine Chamber of Commerce & Industry Malabon (PCCI Malabon) is opening the city’s doors and inviting everyone to discover Malabon’s best of the best as it holds the first ever Malabon Food and Gift Expo 2022. The event is in partnership with the Local Government of Malabon with the support from Honorable Mayor Jeannie Sandoval.

    Event starts tomorrow, Friday, November 18 until Saturday November 19 at the Malabon Sports Complex. Explore the homegrown treasures of the city. You will be surprised to see how Malabon’s food business landscape is thriving from local delicacies to food products as well as the value chain in the food industry from equipment, tools, packaging, and distribution network in the city.

    Through this expo, PCCI Malabon is creating a platform to help push Micro, Small, and Medium Enterprises (MSME) to grow and thrive. In line with the organization vision to be the voice of business owners and entrepreneurs and its mission to provide technical assistance through job matching, credit access and financial planning, and digital transformation in marketing.

    The expo is the testament to PCCI Malabon’s goal of fostering and position Malabon as the Philippines primary food industry hub and leading supply chain through warehouse and distribution facilities, according to PCCI Malabon President Elsie Chua.

    “The Malabon Food and Gift Expo 2022 provides a platform for our Malabon MSMEs to showcase our products and services that are proudly ‘Made in Malabon.’ Being a businesswoman who slowly built Melawares 45 years ago, I firmly believe in the power of mentoring and the right support. Through projects like this expo, we are giving them the chance to grow so they too can thrive together with the homegrown Malabon business big brothers and sisters like Liwanag Candle, Rufina’s Patis, Master Sardines, Dolor’s Kakanin, Melawares or Remilly’s Yema Cake,” Chua said.

    The event is free admission to the public — just present your government issued ID to register.

    The two-day expo is filled with fun activities with learning and inspirational sessions. If you are online, you can join the event through the live and interactive online selling on Facebook at https://www.facebook.com/PCCIMalabonInc.

    To maximize the experience, join the expo onsite. Learn from the Department of Science and Technology (DOST) food safety program on how to keep shelf life of food and BIST/ financing support program. From the Department of Trade and Industry (DTI) / Small Business Corporation is about credit access financing program. Also, KMME Program and BMBE Program. Learn from Francorp Philippines on how to grow their business through franchising.

    To further ignite the passion from our MSMEs, Philippines esteemed entrepreneurs will share some inspiring talks to be led by Vice President of FFCCCII Cecilio Pedro of Founder and CEO, Lamoiyan Corporation and Mrs Natividad Cheng, Founder and CEO, Uratex and Ms. Tess Ngantian, Owner of Lotsa Pizza and AVP, PCCI National.

    Guest can also watch out for the live cooking demonstration by celebrity Chef Myke “Tatung” Sarthou and learn how to create brand marketing from Mr. Ian John White Hyndman, Manager Partner of Dagaz Consultancy from Dubai, UAE.

    Plan your itinerary tomorrow and on Saturday and head on to Malabon Food and Gift Expo 2022. Tara na, Masarap sa Malabon!

    The expo was made possible by Platinum Sponsors Melawares / Max Ideas and Spring Oil; Gold Sponsors include CDO, Dolores Kakanin, Remilly Cake, Ni Hao Express, Jamicos, Eagle Food, and Fudsource, and; Silver sponsors Pares Ave, Universal Canning, Manila Cocktails, Longlife, and Ideal Spaghetti.

    REFERENCE:

    Lariza Garcia

  • Rex Education Showcases Lifelong Learning Solutions at the 2022 CEAP National Convention

    Rex Education Showcases Lifelong Learning Solutions at the 2022 CEAP National Convention

    After two virtual events during the pandemic, the 2022 Catholic Educational Association of the Philippines (CEAP) National Convention is back on ground with Rex Education and a strong delegation of educators, school heads, and superintendents from all over the country.

    Situated within the post-pandemic context, the 2022 CEAP National Convention hopes to bring together the learnings and experiences of schools who are recovering slowly from the challenges of the past 2 years, and help them and all educators and learners collaborate more to move education forward progressively and spiritually.

    Don Timothy Buhain, Rex Education chief executive officer; Atty. Joseph Noel Estrada, author; Atty. Dominador Buhain, Rex Education chairman and president; and Danda Crimelda Buhain, Rex Education chief external affairs officer at the book signing of “Code of Ethics of Professional Teachers 2023 Edition”

    The theme, “Pilgrims of Hope Moving Forward in Synodality,” is inspired from the Holy Year 2025 motto, “Pilgrims of Hope,” which represents the theme of Pope Francis’ pontificate. It also calls upon the journeying together of various members of the education sector as one Church, as prescribed by Pope Francis in his Global Compact on Education message in October 2020.

    The Rex Education Hub showcased REX’s diverse suite of solutions from early childhood education to professional development.

    “To educate is always an act of hope, one that calls for cooperation in turning a barren and paralyzing indifference into another way of thinking that recognizes our interdependence,” said Pope Francis during the speech. “The journey of life calls for hope grounded in solidarity. All change requires a process of education in order to create new paradigms capable of responding to the challenges and problems of the contemporary world, of understanding and finding solutions to the needs of every generation, and in this way contributing to the flourishing of humanity now and in the future.”

    Rex Education Hub: A Lifelong Learning Journey

    Building on the theme of the 2022 CEAP National Convention, the Rex Education Hub was created for delegates to have a glimpse of every Filipino learner’s lifelong learning journey through rediscovering REX’s diverse suite of solutions from early childhood education to professional development.

    The Rex Education Hub showcased REX’s diverse suite of solutions from early childhood education to professional development.

    The hub was also designed for delegates to feel renewed excitement about learning in all life stages and to collaborate more and innovate further in support of quality education.”

    “The journey of life is a journey of learning. At REX, we support Pope Francis and CEAP’s vision for synodality, where every Filipino is moving as one for every learner, so that they are empowered, equipped, and championed.” said Don Timothy Buhain, chief executive officer of Rex Education. “Through the Rex Education Hub at CEAP 2022, we hope we have showcased, yet again, that we are here to support every learner in every phase of their journey.”

    Under Early Childhood Education (ECE), REX showcased its educational book titles, anchored on socio-emotional, language, and cognitive skills reflected in the six domains of development in the National Early Learning Framework (NELF) by the Early Childhood Care and Development (ECCD) Council.

    In response to the need for learners to know more about Philippine history, “My Bayani” is REX’s series of storybooks that introduces Filipino heroes to inspire self-analysis and reflection.

    Basic Education continues to be the foundation of many learners’ development journey. From kindergarten to senior high school, REX worktexts are applicable across disciplines and integrate values and character formation for holistic development. Other learning solutions such as “My Skill Builder,” “My Career Journey,” and “Laro, Likha, Linang” are supplementary and equally comprehensive materials that further support the Filipino learners throughout their learning journey.

    Moreover, after the pandemic reinforced digital solutions as non-negotiable in education, REX continued to build on the importance of digital resources. REX offers Schoology, a learning management system, and standardized assessments such as Digital Aces and Harrison Assessments as great tools that help mold learners who are ready for the demands of the 21st century.

    REX also further guides students as they step into higher education. Relevant and evidence-based solutions and up-to-date contents based on real-life applications are at the core of REX’s learning materials to prepare students as they choose and build their careers.

    As a lifelong learning partner to law students and practitioners, REX not only creates books, but also opportunities for mentoring and talks or conversations. A book signing with Atty. Joseph Noel Estrada, author of Code of Ethics of Professional Teachers, was held on-site on October 27, 2022.

    As learning continues beyond formal education, REX’s suite of professional learning materials are intended for those who are looking to level up their journey and contribute to nation-building. Aside from various legal materials, REX’s solutions include the Barangay Handbook, designed for public servants to help them advance their knowledge and skills as they carry out their tasks for the benefit of their constituents.

    REX also highlighted their partnership across several promotional and educational campaigns with Edukasyon.ph, an organization dedicated to developing EdTech products and services that bridge the gap between teaching and learning in the digital world.

    CEAP 2022: A Renewal of Commitment to Edukampyons

    REX’s annual participation in the 2022 CEAP National Convention is a renewal of the company’s commitment to championing education and being every learner’s lifelong learning partner.

    Don Timothy Buhain, chief executive officer (leftmost); Danda Crimelda Buhain, chief external affairs officer (3rd from the right); and Jeanne Marie Fontelera-Tordesillas, chief marketing officer (rightmost) with Rex Education staff at the 2022 CEAP Rex Education Hub

    “As Edukampyons, we always protect, respect, and fulfill the needs of every Filipino learner. We can only do this when we work together with our educators, school heads and administrators, and stakeholders—fellow Edukampyons, who can help us move forward for a progressive education for our nation,” said Buhain.

    Held on October 25–28, 2022 at the SMX Convention Center, Pasay City, CEAP 2022 brought together virtual attendees and on-ground delegates to attend concurrent sessions, Eucharistic celebrations, oath-taking of the newly elected officers of the CEAP National Board, and the conferment of the Pro Deo et Patria Awards.

    REFERENCE:

    Richard Mamuyac

  • Piracy is theft: Rex Education rallies consumers, publishing industry to support its anti-piracy campaign

    Piracy is theft: Rex Education rallies consumers, publishing industry to support its anti-piracy campaign

    Piracy is theft; piracy is a crime.

    In a bid to encourage consumers to stand against piracy, protect intellectual property, and support the local book publishing industry, Rex Education launched its anti-piracy campaign at the Manila International Book Fair (MIBF) 2022.

    “After more than 70 years in the publishing industry, I can say that I am proud of the contribution and impact that every REX book has had in the lives of our learners. And we, at REX, would like to keep serving the Filipino learner through our learning materials—may it be printed, audio, or digital form. Through this anti-piracy campaign, we can keep the book industry flourishing and thriving. We can keep the passing of knowledge a sacred endeavor,” said Atty. Dominador Buhain, chairman of Rex Education.

    Piracy is punishable by law

    Educational book publishing is protected by Republic Act (RA) 8293, otherwise known as the Intellectual Property Code of the Philippines. Under this law, the unauthorized reproduction and distribution of books, audiobooks, and other printed or digital learning materials is illegal and punishable by imprisonment and fines of up to PHP 1.5 million.

    However, piracy remains widespread in the country. According to the Intellectual Property Office of the Philippines (IPOPHL), they received a 25% increase in piracy reports from consumers and complaints from rights holders in 2021 compared with reports in 2020. General and educational books and e-books accounted for 49% of reports on piracy, suggesting that many learning materials are still being downloaded and distributed illegally despite the rise of legitimate e-commerce shops and the prevalent availability of e-books and audiobooks.

    Rex Education launched its anti-piracy campaign to continue educating Filipinos about the damaging effects of piracy on authors and publishers. Rex also encourages consumers, who have become ubiquitous keepers of knowledge in this digital age, to help stop the illegal reproduction and distribution of books, e-books, audio books, and all other learning tools and materials.

    The movement aims to protect the hard work and talent of creators, and ultimately create a ripple effect in strengthening the respect for published materials to keep the publishing industry thriving.

    “Time, effort, money, and hard work go into every book that comes out of REX’s printing house. Hundreds of authors and thousands of employees are sustained by the learning materials we produce. Piracy is a crime. Piracy is disrespectful to authors, editors, artists, and the publishing industry as a whole,” said Jeanne Tordesillas, chief marketing officer of Rex Education.

    No to book piracy; respect creativity

    MIBF 2022 showed a strong confluence of the book publishing industry, educators, stakeholders from the education sector, creators and authors, consumers, and Filipino learners. Anchoring the movement at one of the biggest and most sought-after book fairs in the country meant bringing it closer to the learners and creators protected by the anti-piracy campaign.

    With the call “No to book piracy, protect intellectual property, respect creativity,” REX staged a rally around the venue with placards, t-shirts, and flyers. The staged rally gained instant attention and traction throughout the fair, leading attendees to the REX booth where the launch of the anti-piracy campaign was held.

    “We would like to keep providing authors an avenue to share their talents and pass on their knowledge to the next generation. We would like to keep providing jobs to our employees and workers of the publishing industry, most especially during these trying times. We want to teach the culture of discipline and respect to the next generation, so they value what goes into every book that passes through their hands,” said Buhain during the launch. “Today, we invite you to join us. Support the local publishing industry. Say no to piracy.”

    Join Rex Education in saying “no” to book piracy and “yes” to protecting creativity and intellectual property. Buy from legitimate sources; buy original. Watch and share the “Proud Ako” anti-piracy campaign video launched at the MIBF 2022, showcasing the hard work that goes behind every published book and learning material produced by REX.

    To support Rex Education and its efforts to protect the publishing industry, visit www.rex.com.ph.

    REFERENCE:

    Richard C. Mamuyac

  • Shopee sellers share the digital tools and features which help them thrive online

    Shopee sellers share the digital tools and features which help them thrive online

    These Cebu entrepreneurs prove that digitizing their business is seamless with Shopee

    Driven by this goal, Shopee recently held the second iteration of the Shopee University Roadshow and Shopee Kumustahan in Mandaue City, Cebu—two events designed to support MSMEs through expert-led learning sessions, as well as discussions with Shopee sellers, who successfully grew their businesses on the platform.

    Martin Yu, Director at Shopee Philippines, said “With consumers’ changing needs and shopping behavior, it is important that we provide our sellers with the necessary tools to help them adapt and thrive in the e-commerce space. We are committed to helping each of our sellers find success on our platform through our seller engagement events, newly developed tools, monthly campaigns, and more.”

    E-commerce 101 anytime, anywhere via the Seller Education Hub

    Azela Taladua of BigGrocer Food and Grocery, went from having zero knowledge on e-commerce to efficiently running their online business with the help of the Shopee Seller Education Hub. “I was hired by BigGrocer to oversee their e-commerce channels, even though I did not have any background in this field. The different tools readily available on the Seller Education Hub, like Business Insights, made it easy for me to learn how to effectively manage our online operations,” shared Azela.

    The Seller Education Hub is one of the many learning resources that Shopee makes available to digital entrepreneurs to help them find success online. It contains webinars and courses, available in both English and Tagalog, designed to cater to the needs of all kinds of sellers – whether they’re starting out, leveling up, or scaling up. 

    Building Relationships and Reputation via Shopee Live and Live Cha

    In Sweet J&J’s Jimmy Martinez enjoys engaging with customers, and was able to grow their online business by using the different tools available on Shopee Live. “Hosting Shopee Livestream sessions has been crucial in helping us maintain relationships with our customers. Through our livestreams, we’re not only able to interact and engage with customers directly, but we’re also able to attract even more customers online,” Jimmy shared. Shopee Live features such as the Livestream Flash Sale, Audio and Video Calls, and more, help shops like In Sweet J&J increase engagement and establish connections with users.

    Jimmy also mentions that thanks to Shopee’s Live Chat feature, In Sweet J&J were able to develop good customer service and build strong relationships with their customers. “With Live Chat, we’re able to assure our customers that our products are of high quality, and that their orders are in safe and trusted hands.”

    Boosting Visibility and Sales with Big Campaigns

    In addition to the features and tools readily available to local sellers, Shopee’s monthly campaigns and sales have also been pivotal to the growth of these businesses. In the recently held 9.9 Super Shopping Day, local sellers saw a 6x uplift in items sold along with 87M views on Shopee Live.

    For Hilaire Labalan, a 20-year old student and the founder of Ithra Jewelry, participating in the various sales and offering discounts and vouchers has enabled her to attract new customers each month. “From starting out with five weekly customers, we now have around 200. Joining the monthly sales and offering discounts and promotions has enabled us to grow our customer base and generate even more sales for the business,” shared Hilaire. For those who want to venture into an online business, Shopee is here to kickstart your online selling journey today.

    Download the Shopee app for free via the App Store or Google Play.

    REFERENCE:

    Pao Oga

    Shopee | Marketing | Public Relations (Media Relations)

    Mobile: +63 917 650 1835 (Viber/Whatsapp) 

    Address: 15F Asian Century Center (ACC) Building, 27th St. Corner 3rd Ave. BGC, Taguig 1634