DULDULAO DOT NET This Day & Beyond

Category: Education

  • “The Future of Education” conference set on Aug. 28

    Vibal Foundation, the non-profit arm of Vibal Publishing House, Inc., and the Catholic Educational Association of the Philippines (CEAP) are inviting educators, students, scholars, publishers, and policy makers to the forthcoming “The Future of Education” Conference slated on August 28, 2012.

    The conference, scheduled from 7:30 am to 3 p.m, will be held at the SMX

    Convention Center in the Mall of Asia complex, Pasay City. It has a prestigious roster of speakers including Department of Education Secretary Bro. Armin Luistro, FSC; CEAP President Fr. Greg Bañaga, LitWorld Executive Director Dr. Pam Allyn, who will talk about “Universalizing the US Common Core State Standards”, Philippine Normal University President Dr. Ester Ogena who will discuss “A New Culture of Teaching” and Vibal Publishing House President Mr. Gaspar A. Vibal who will give a presentation on “Life-long Learning”.

    This momentous gathering will discuss the present state and future directions of Philippine education at the height of global innovations in learning. It is also a ground-breaking venue for Filipino educators to cull insights, experiences, and issues relevant to coping with dramatic digital transitions in education around the world.

    Locally, the latest manifestation pertaining to the digital shift is the adoption of tablet education and e-textbooks by different major schools all over the

    Philippines. Starting out as a pilot class or experimental program in pioneering schools like Foundation University in Dumaguete and La Salle Green Hills in Mandaluyong, the practice has now expanded to full implementation across different learning institutions, not only within Manila but also in the provinces.

    One of the purveyors of digital learning is Vibal Publishing House, which has, to date, deployed 18,000 e-textbooks at the start of the 2012-2013 schoolyear. As an innovator in the industry, Vibal has produced the latest version of the etextbook called ePub 3.0, which makes it possible for e-books to come embedded with audio and video clips and enables true user interactivity. Students can answer self-scoring quizzes and generally benefit from the enhanced user experience for more effective learning.

    The Future of Education conference is also a fitting prelude to the CEAP

    National Convention to be held from August 29 to 31, 2012 also at the SMX

    Convention Center.

    To register for the Future of Education conference, please go to http://www.vibalpublishing.com/future-of-education.html

    For questions, please call tel. no.: +63(2) 712-9156 to 59 loc 343 to 344 or fax: +63 (2) 4168460. Email questions and feedback to inquire@vibalpublishing.com.

    Reference: Arvin Ligon

    AMPR Publicity and Communications Inc.

    706.1971

  • Paradigm Shift: Consumers as Shoppers

    Paradigm Shift: Consumers as Shoppers

    The growing number of competing brands, coupled with an increasing number of critical thinking shoppers, is one of the current challenges marketers and business owners face. According to an official of the Philippine Marketing Association (PMA), knowing one’s consumers is just the beginning. To weather these challenges, it is necessary to go beyond knowing and understanding how they behave as shoppers.

    “If you are selling in a retail setting, you must be aware of the behavior of your consumers when they shop. Discerning why consumers buy, what influences them, what hurdles their purchase, where they buy, is vital information in successfully achieving your sales targets,” explains Donald Patrick Lim, Overall Chairperson of the Asian Marketing Conference.

    Lim is referring to a discipline called “Shopper Marketing,” which is described as brand-marketing for retail, focusing on consumers as shoppers. It looks at a market as active shoppers rather than passive consumers.

    While this trend has been utilized by multi-national companies such as P&G and Wal Mart, convincing key decision-makers in the Asia-Pacific region of its importance remains a challenge. According to Lim, there are some hesitations and misunderstandings of the concept since adopting it would require a reinvention and retooling of earlier applied strategies.

    As an organization that aims to enable Filipino marketing professionals to become global marketers, the Philippine Marketing Association holds a yearly National Marketing Conference. But for this year, it has been upgraded to an Asian Marketing Conference entitled “Asiannovation2: Unleash the Asian Marketing Masters” and happening on July 19-20, 2012 at the Rizal Ballroom of Makati Shangri-La.

    “This is a great opportunity for Filipino marketers and key decision-makers to gain insights and a better understanding of emerging theories and practices in marketing such as Shopper Marketing. We are glad that Michael Robinson, a Shopper Marketing expert, will be among the speakers,” says Lim.

    Robinson has been actively engaged in Shopper Marketing in the Asia Pacific Region, serving as the South East Asia Managing Director and APAC Shopper Marketing Director of Momentum Worldwide.

    His business at Momentum Worldwide has produced several customized shopper behavior studies to enable understanding of the roles that various channels play in a consumer’s decision-making process with the goal of producing creative solutions. He co-created Momentum Asia Pacific’s Shopping Lab – a suite of proprietary tools that track shopper behavior to reveal everything from Point-of-Sale (POS) effectiveness to media Return on Investment (ROI).

    “There are a lot of challenges to businesses today and we can’t hold ourselves back. We should always be equipped with new knowledge, skills, and tools to achieve successful business strategies and marketing campaigns. There’s still a lot to learn,” advises Lim.

    For more information on registration details about “Asiannovation2: Unleash the Asian Marketing Masters,” contact the PMA secretariat at 634-5722, 634-4890, 638-7700, 0927-715-6676, 0917-881-8PMA (672), email asianmasters2012@yahoo.com, or visit www.asianmarketingconference.com.

    Reference: Nadine Tan

    AMPR Publicity and Communications Inc.

    706.1971