Buckle up as we plunge into the odyssey of pop culture and celebration of Filipino heritage at Pop Up Play – PinoyCon 2024! This upcoming event is set to dazzle attendees with lively pursuits in arts, entertainment, gaming, fashion, anime, music, and many more exciting quests.
Join us as we honor the wide-ranging cultural diversity of the Philippines to engage with the sense of nostalgia providing you with educational experience. PinoyCon promises to give you a mouthful journey in discovering more about Filipino culture, tradition, and evoke your creativity.
But there’s more, we are excited for the appearance by local celebrities to launch a new mega series – there will be a meet and greet! So, don’t miss out this rare opportunity to explore diverse cultures and talents across Asia. It will also be a weekend of learning on Upcycling Toys, Leather Making, Spoken Poetry and more! Plus, don’t forget that there will be a showcase of Pulang Araw Fan Art Competition Entries and an exciting Pinoy Heritage and Retro Cosplay Competition for July 14.
Pop Up Play Asia – PinoyCon will guarantee a thrilling and rewarding experience for everyone!
The National Book Development Board (NBDB)’s Philippine Book Festival (PBF) held on April 25 – 28, 2024 at World Trade Center Metro Manila is one of the grandest PBF this year 2024 entitled “PHILIPPINE BOOK FESTIVAL 2024”, “It’s Not Just A Book Fair, It’s a Book Experience.”
For me, it’s not just a book fair but it’s great art and book experience to witness the authors, publishers, artists, poet, creators, influencers, actors, book lovers and others personalities showing their great support to the Philippine Book Festival 2024. The exhibitors and guests were glad and enjoyed supporting the books, arts and creations related to Philippine literature, culture, entertainment, art, education, poetry and lifestyle in general showcase in the Philippine Book Festival at World Trade Center Metro Manila. They were thrilled to greet and meet their favorite authors, artists, actors, leaders, influencers and other personalities in the PBF 2024.
Senate President Pro Tempore Loren Legarda, Senate of the Philippines, delivered a speech and mentioned of her support of the Philippine Book Festival. She also encourages everyone to support Philippine Book Festival and make it viral as many stories, and she would relish the sight of children going back to reading books, and reading the books written published by Filipino authors and Filipino publishers.
Despite of my schedules related to personal & business activities, I managed to attend the grand opening of the NBDB’s PBF 2024 last April 25, 2024 at World Trade Center Metro Manila. It’s a great book experience with the art of advocacy to support the Philippine Book Festival this day & beyond.
Are you thrilled of the grandest Philippine Book Festival (PBF) 2024?
National Book Development Board Philippines (NBDB) has announced of the Philippine Book Festival (PBF) 2024 during the PBF Medial Launch 2024 recently held on April 03, 2024 at Pardon My French, Jupiter Street, Makati City.
The publishers, authors, artists, educators, and readers from the diverse cities will support the country’s biggest travelling book festival that will held on April 25 to 28, 2024 at the World Trade Center in Pasay City. The PBF will promote the richness of Philippine literate, culture, and arts. Besides, this book fair will consolidates education, entertainment, tourism, and shopping for everyone who will attend the family-friendly event.
Teachers, educators, readers and other concerned citizen are encourage to to buy or invest books related to the literature, culture and art of the Philippines as references or investment of the readers, researchers, educators & historians this day & beyond in general. The vision and mission that everyone have the access or able to read the books despite the differences of the status of life in the community.
The PBF 2024 is open to the public form 8:00 AM to 8:00 PM on April 25-28, 2024, with no entrance fees. For more information on the Philippine Book Festival and to register for free, visit www.philippinebookfest.com.
In response to the surging demand for its products and services, FUJIFILM Philippines Inc. (FFPH) and FUJIFILM Business Innovation Philippines Corp. (FUJIFILM BI PH) have announced the relocation of their offices to a larger space in Cebu City.
The new office, strategically situated at Mercedes Benz Tower, Mindanao Ave Cebu Business Park, Cebu City, marks a significant move for the global leaders in innovation. This expansion aims to strengthen Fujifilm’s foothold in the region, enabling the brand to better cater to the local market and provide an enhanced experience for customers.
L-R_ FUJIFILM BI PH Hideaki Kato and FFPH President Masahiro Uehara at the ribbon cutting ceremony on February 27, 2024
The Cebu City office will serve as a hub for after-sales support, featuring a local repair center for digital cameras and endoscopy products. Additionally, it will host a showroom showcasing advanced cameras, cutting-edge printing machines, and business software solutions, offering customers an interactive experience with Fujifilm’s latest innovations in imaging and document management technology.
Mr. Masahiro Uehara, President of FFPH, expressed confidence in the strategic move, stating, “This relocation reinforces our commitment to swiftly expand our local operations, making our products and services more accessible to the southern part of the country.”
Photo Caption: L-R_FFPH President Masahiro Uehara, Cebu City Vice Mayor Raymond Alvin Garcia, and FUJIFILM BI PH Hideaki Kato, at the ribbon cutting ceremony on February 27, 2024
Adding his perspective, Mr. Hideaki Kato, President of FUJIFILM BI PH, mentioned FUJIFILM BI PH has almost 60-years’ experience in the Philippines and continuously provides document process innovation for Cebu customers. He also highlighted the synergy between the two entities, stating, “We are proud to unveil this new office, bringing us closer to our customers in Cebu and emphasizing the collaboration between FUJIFILM Business Innovation Philippines and FUJIFILM Philippines.”
Fujifilm, renowned for its relentless pursuit of technological advancements and customer-focused solutions, leverages its photographic industry expertise to push growth in healthcare, materials, and business innovation. The company’s new group purpose, “Giving our world more smiles,” underscores its commitment to creating a brighter future in society.
For more information, visit www.fujifilm.com/ph & www.fujifilm.com/fbph.
About FUJIFILM Philippines Inc.
Established in 2012, FUJIFILM Philippines Inc. (FFPH) serves the Philippine market in Electronic and Photo Imaging, Graphic Systems, Medical Systems, and Industrial Products. The company prioritizes after-sales support, maintaining a local repair center and a wide distribution network.
About FUJIFILM Business Innovation Philippines Corp.: FUJIFILM Business Innovation Philippines Corp. (FUJIFILM BI PH) is a leading provider of document services and communications. With a commitment to innovation, customer service, and sustainability, FUJIFILM BI PH offers a holistic ecosystem of products and solutions, including office multifunction devices, cloud and mobile solutions, multichannel marketing solutions, and business process management solutions.
Art is Love. I believe that all of us was created with Love who loves art in general. If Art is created with Love, therefore, Love is an Art, too. Even if our eyes are close or open, we can still imagine and see the creativity of art beyond our mind, emotion and vision in our surroundings in the community this day & beyond. We can appreciate art beyond our imagination or creativity but we gain nothing without love.
The FILIPINO FORWARD: A Panel Discussion about The BEST OF FILIPINO CREATIVITY is part of the 10 Days of Art: Art Walk by Ayala Land, Inc. and as a celebration of Arts Month in the community that was held last February 10, 2024 at Jaime Zobel de Ayala Hall, 5th Level Samsung Performing Arts Theater, Circuit Makati, Makati City.
Students and aspiring creatives joined the conversation and witnessed the four (4) industry experts discussed the best of Filipino creativity as they’ve shared their creative insights on a panel discussion for “State of the Arts – A Podcast: Filipino Forward”.
The industry experts who engaged in a dynamic dialogue are follows: 1. Bea Valdes, Editor-in-Chief, Vogue Philippines 2. Jacs Sampayan, Managing Editor, Vogue Philippines 3. Marlon Rivera, Art Multihyphenate, Film, Advertising & TV Director 4. Shaira Luna, Fashion & Advertising Photographer
The newest flagship phone from HONOR Philippines, the Magic5 Pro, is finally in the country to prove its impressive Camera System that earned its Global Top 1 rank from DXOMark in Q1 of 2023.
Manila, Philippines, June 21, 2023 – Packed with a wide array of camera specs, HONOR Magic5 Pro, the latest flagship phone from HONOR Philippines, boasts an impressive Camera setup that is perfect for both photography professionals and enthusiasts. It features a Triple Rear Camera System consisting of 50 MP Wide Camera, 50 MP Ultra Wide Camera, and 50 MP Telephoto Camera, rightfully earning its Global Top 1 DXOMark for Camera performance for the First Quarter of 2023.
“Filipinos love taking photos, and our newest flagship delivers top quality shots and snaps, and even video clips that are at par with those taken with professional cameras. It’s no question why the HONOR Magic5 Pro was well-received upon its launch and is continually getting the recognition it deserves within the Philippine tech market,” said Stephen Cheng, HONOR Philippines Vice President.
Capture high-speed moments with high-quality shots
HONOR Magic5 Pro debuted its all-new Millisecond Falcon Capture Algorithm, which enables users to shoot dynamic scenes with ease. Partnered with the phone’s AI Motion Sensing Capture, even the most complex movements are captured vividly and sharply. Below are some shots that perfectly demonstrate the power of this flagship’s HONOR Image Engine:
Zoom in and out with HONOR Magic5 Pro
HONOR Magic5 Pro’s 50 MP Periscope Telephoto Camera and 50 MP Ultra Wide Camera allow for zoomed in shots that capture even the most minute details of a certain subject. Both cameras work in getting close up shots, the Ultra Wide module doing so at about 2.5 cm away, while the Telephoto node at nearly 30 cm away.
The phone’s optical zoom enables users to shoot distant objects without fully compromising or hurting the quality of its snaps. Videos can be shot at 10x zoom, while photos can be captured at 100x zoom level. It also offers Focus Lock for easier framing, ensuring that the subjects of your zoomed in shots are clearly highlighted.
Elevated Night Photography Experience
HONOR Magic5 Pro excels in low-light photography, thanks to its Super Night Capture capabilities. The photos taken in this setting are in crisp quality, and none of its contrast, exposure, and saturation get compromised – an issue that many photography enthusiasts suffer from every now and then. Even in Ultra Wide settings, HONOR Magic5 Pro’s Night Capture capabilities still deliver quality and crisp shots, displaying realistic and lively image color outputs.
Shoot Videos Like a Pro with HONOR Magic5 Pro’s Movie Mode
HONOR Magic5 Pro is equipped with IMAX Enhanced Movie Master to produce cinematic-style videos, taking users’ videography experience up a notch. It offers 4K video recording at 60 fps, and what probably sets this smartphone apart from others is its impressive LOG mode – making post-edit color grading easier and more accessible. Check out this mini-tutorial from Cinematographer Ryan Audencial, who was highly impressed with the smartphones’ Movie Mode and video-taking capabilities.
Overall, the HONOR Magic5 Pro proves to be worthy of its Global Top 1 rank in Camera Performance for the first quarter of 2023 from DXOMark. On top of its impressive specs – such as its IP68 water-and-dust-resistant rating, the smartphones’ Triple Rear Camera System makes photo and video taking easier for professionals and enthusiasts alike.
Pricing and availability
The smartphone, available in Meadow Green and Midnight Black, retails for Php 59,990 both via HONOR Philippines’ offline ( https://bit.ly/Magic5ProStores) and online stores in Lazada (https://s.lazada.com.ph/s.hsr3z), Shopee (https://shope.ee/1LApXmPIen), and Tiktok Shop (https://vt.tiktok.com/ZSLN2DNm1/). HONOR Magic5 Pro may also be availed via Home Credit for as low as Php 1,718 per month without insurance, Php 2,085 with insurance, and on a 0% interest installment payment.
For more updates and announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.
REFERENCE & MEDIA CONTACT:
Rielle Mae Ruiz PR and Events Officer M: 0969 496 1312 E: rieller_honor@prl.ph
Philippine Ballet Theater has a mission to relay age-old tales of the Filipino people reflecting our country’s culture. They aspire to create and perform stories deeply rooted in our heritage. PBT will open their 37th season with a brand-new full length Filipino ballet entitled “Ibalon”. Lifting from the well-known Bicolano epic “Ibalon”, Artistic Director and Choreographer Ronilo Jaynario focuses on the love story of Handyong (The Warrior) and Oryol (The Cursed Creature). Jaynario emphasizes that his choreography is a reimagination of a love story against a backdrop of Philippine mythology. Indulging in creative liberties he created nuances and plot twists to make the story a powerful display of love in movement. He hopes to leave his audience captivated with colorful dances inspired from Luzon, Visayas and Mindanao.
This story will be luxuriously told with original music by Paulo Zarate. Zarate explains that in creating the music, his approach was an exaggeration of what the music would have sounded like in ancient times. Filipino instruments in that period were more percussive and rhythmic. He took this into consideration but added bold and moving melodies, incorporating details of Filipino elements that he researched on, to make the music more epic. Zarate wanted to create music that would have a theatrical or cinematic effect on the audience, pushing them at the edge of their seat in excitement or sweeping them into the love story of Handyong and Oryol.
Matthew Davo as the warrior Handyong and Eloisa Jessa Tangalin as the cursed princess Oryol will take you on a voyage into the heart of our culture and history. With PBT’s rising stars, the story telling of our ancestral stories will come alive with music and dance.
Together, Jaynario and Zarate wanted to leave a lasting imprint in Philippine Dance history. Nobody talks about old Filipino stories anymore, but creativity can change that. Something new and something old can create beautiful captures of our culture. PBT’s “Ibalon” runs from July 28, 2023, to July 29, 2023, at the beautiful Samsung Theater. All proceeds from July 29 will benefit the fundraising campaign for the 65th Anniversary of the Ramon Magsaysay Awards.
Title: IBALON Venue: Samsung Performing Arts Theatre Date & Time of Performances: July 28, 2023, Friday 8:00 pm, July 29, 2023, Saturday 8:00 pm For ticket inquiries and reservations, you may contact the following numbers. Landline: 86711697 Mobile: 09688708887 Via Ticketworld: and 8891-9999/ ticketworld.com.ph Or message their social media platforms in Instagram and Facebook Page. Ticket prices P2500 – Orchestra Center P2,000 – Orchestra Sides P1,500 – Loge P 500 – Balcony I P350 – Balcony II
Fujifilm Philippines, a leading provider of digital imaging and healthcare solutions, will sign a memorandum of agreement today with Shinagawa Healthcare Solutions Corporation to bring advanced technology to patients.
Masahiro Uehara, Fujifilm Philippines President, said that through this partnership, the two companies aim to combine their strengths to deliver innovative and high-quality healthcare solutions to patients.
“We are thrilled to partner with Shinagawa Healthcare Solutions Corporation to provide better healthcare services to patients in the Philippines. Our advanced technology and expertise in the healthcare industry, combined with Shinagawa’s commitment to providing personalized care, will enable us to deliver innovative and high-quality healthcare solutions to patients in the Philippines,” he said.
Shinagawa Healthcare Solutions Corporation, a subsidiary of the country’s top Lasik provider, Shinagawa Lasik & Aesthetics Center Corporation, is set to open a diagnostic and preventive care center in Bonifacio Global City, Taguig, next month. It will be the first Japanese standard health facility in the Philippines that focuses on preventive care.
Through the collaboration, Uehara said Fujifilm will bring its innovative equipment to Shinagawa Diagnostic and Preventive Care Center to offer quick and comfortable procedures to patients.
These include the Eluxeo Lite 6000, an endoscopy machine that features Multi-Light Technology to deliver high-quality imaging and superior visibility for enhanced patient comfort through flexible scope options.
Another key instrument is the Supria 128 Slice CT Scan Machine, which offers painless and low-dose scanning capabilities. It also produces high-speed and top-notch quality images with lower power consumption.
The Amulet Innovality is a mammogram machine designed with ergonomic armrests to ensure patient comfort and secure positioning, producing quick image intervals of just 15 seconds.
Fujifilm’s FDR Smart X x-ray machine offers advanced functionality and compatibility with any X-ray system, delivering high image quality for precise and accurate results.
Meanwhile, the Arietta Series is an ultrasound machine renowned for its broad diagnostic capabilities and top-notch imaging quality, producing reliable results that help with immediate critical surgical decisions.
“Fujifilm Philippines’ commitment to quality and innovation aligns with their vision to provide exceptional healthcare services. We are thrilled to partner with them to bring their state-of-the-art imaging technology to our patients in the Philippines. Together, we can make a significant impact on the healthcare industry, revolutionizing the way healthcare is delivered and experienced,” he said.
Prevention is key
Masako Uemori, Shinagawa President, said the partnership will enable them to provide patients with the best possible care.
“We believe that investing in preventive care is not only a wise decision but also a responsible one. By breaking the social stigma of reactive care and shifting our mindset towards proactive prevention, we can help Filipinos achieve better health outcomes and ultimately lead more fulfilling lives,” she said.
Aside from Japanese standard health checkups, Shinagawa Diagnostic and Preventive Care Center will offer brain exams (MRI/MRA), full body exams (CT scan), digestive exams (ultrasound/endoscopy), health exams for women (mammography/ultrasound), laboratory, and allergy tests.
Uemori said Shinagawa will partner with health maintenance organizations (HMOs) in the country to provide accessible, affordable, and comprehensive medical services to Filipinos.
She also said they plan to promote health and wellness through events and seminars to raise public awareness about their overall well-being.
“Our success in the field of eye care has enabled us to build a reputation as a leader in the industry. Our commitment to the latest technologies and Japanese standards for medical services has helped us to earn the trust of our patients, and we are proud to continue to deliver exceptional care that exceeds their expectations,” Uemori added.
The future of healthcare
Uemori said Shinagawa’s new Diagnostic & Preventive Care Center is committed to providing comprehensive and personalized healthcare plans that contribute to the early detection and prevention of disease.
She said the company’s comprehensive medical examination process is designed to identify potential health issues before they become major problems, allowing for proactive intervention and treatment.
Combined with Fujifilm’s cutting-edge and high-performance machines, Shinagawa’s state-of-the-art facility will enable doctors and health professionals to perform procedures quickly, comfortably, and stress-free for patients. Diagnosis and analysis will also have double reading by their partner Japanese doctors who have extensive experience in the field of preventive care.
Shinagawa will also implement an efficient and streamlined operation using the Japanese Health Checkup Information System. With same-day results, patients can receive timely and accurate diagnoses and treatment plans without the added stress of waiting.
Innovative imaging technology
Fuji Photo Film Co., Ltd. (now FUJIFILM Holdings Corporation) was established in 1934 to produce high-quality photographic films. Within the first decade of its establishment, the company expanded its production to include motion pictures and X-ray films, in addition to its original focus on photographic films.
In 2012, Fujifilm Philippines was founded as a sales subsidiary of Fujifilm’s regional headquarters in the Asia Pacific. The company primarily focuses on providing high-quality products and services to the Philippine market in areas such as electronics, photo imaging, industrial products, graphic design, and medical systems. To meet the increasing demand for its offerings and ensure consistent quality, the company opened its first branch in Cebu in 2019. This move also enabled Fujifilm Philippines to better serve customers in the Visayas and nearby Mindanao provinces by providing them with more localized support.
During the height of the pandemic in 2020, Fujifilm Philippines supported local hospitals by installing the FDR Go PLUS, a digital mobile X-ray system that aided in diagnosing COVID-19 patients. The company also received FDA approval for the FDR nano and the FUJIFILM COVID-19 Ag Test Kit, which are expected to help healthcare workers diagnose and screen for COVID-19.
The company is committed to supplying various products and services to support the medical frontline and promote human health.
