JG Superstore has opened recently its first flagship store at SM North EDSA – the biggest Camera Store in the Philippines.
JG Superstore was started with the passion of empowering photographers, videographers, content creators and storytellers across the country, and this passion has bring them together at JG Superstore, SM North EDSA Grand Opening, held on June 03, 2026 at 3F, The Annex Building, SM City North EDSA, Quezon City.
JG Superstore, SM North EDSA is the first flagship store and the newest trusted source for camera, photo, video, audio & more in the Philippines.
JG Superstore’s mission remains to their customers, to empower Filipinos, to create more and grow further. And these means serving to the customers not only through the products they offer but also through the programs that support them beyond the purchase. JG Academy is their educational arm where customers can create opportunities for learning and upscaling the help of their experts in the industry.
JG Superstore was opened towards EDSA with a very clear direction. Bring the right products closer the customers, support the creative community, and continue innovating to create retail experience that is not only about selling but for about helping people to create, grow and move forward.
JG Superstore, SM North EDSA is its first flagship store at SM Supermalls and mall store in the Philippines.
JG Superstore, SM North EDSA Grand Opening was held on June 3, 2026 at 3F, The Annex Building, SM City North EDSA, North Avenue corner Epifanio de los Santos Avenue (EDSA), Bagong Pag-asa, Quezon City.
It’s the first flagship store in SM Supermalls and the newest trusted source for Camera, Photo, Video, Audio & more in the Philippines.
During the event, Oliver Tan and Jill Tan, owners of JG Superstore led the Christ’s Commission Fellowship (CCF)Business Dedication and Prayers of Dedication of JG Superstore, SM North EDSA.
According to Jill Tan, the grand opening of JG Superstore, SM North EDSA is a very meaningful milestone of the company as they started with very very humble beginnings. They personally talking to their customers, tacking orders and learning directly from the people they serve. That was their real experience of retail, listening to customers, understanding their needs and earning their charts one interaction at a time. Ten (10) years later, after serving their customers and the creative community. Through their e-commerce and distribution channels, they take it importance step forward as they officially opened their first mall store at SM North EDSA. This is really a major step in bringing JG Superstore closer to the people they serve, and in creating retail experience that is more personal, more useful, and more connected to the real needs of theirs customers and our community.
JG Superstore’s mission remains to their customers, to empower Filipinos, to create more and grow further. And these means serving to the customers not only through the products they offer but also through the programs that support them beyond the purchase. JG Academy is their educational arm where customers can create opportunities for learning and upscaling the help of their experts in the industry.
Jill Tan also mentioned that, as they opened JG Superstore towards EDSA , their direction is very clear. Bring the right products closer the customers, support the creative community, and continue innovating to create retail experience that is not only about selling but for about helping people to create, grow and move forward.
On June 3, 2026, they opened the JG Superstore, SM North EDSA, the first mall store and the newest trusted source for Camera, Photo, Video, Audio & more in the Philippines. But more importantly, they started their commitment to their customers, their partners and to Filipino creative communities.
MAKATA SA PINAS: Mga Tula ni ARISTOTLE POLLISCO by EVERYTHING’S FINE BOOK LAUNCH with GLOC-9 is a grandest book launch event, held on March 12, 2026 at the Fiesta Stage of the Philippine Book Festival (PBF) 2026.
During the event, Aristotle Pollisco was interviewed about the MAKATA SA PINAS: Mga Tula ni Aristotle Pollisco by Everything’s Fine. He was even asked why MAKAT SA PINAS: Mga Tula ni Aristotle Pollisco is the title of the book?
Watch the following videos of the MAKATA SA PINAS: Mga Tula ni ARISTOTLE POLLISCO by EVERYTHING’S FINE BOOK LAUNCH:
Who else will join the launch of Makata sa Pinas with Gloc-9 at PBF 2026?
During the Philippine Book Festival (PBF) 2026 Media Launch that was held on February 26, 2026, CHARISSE AQUINO-TUGADE, Executive Director of the National Book Development Board (NBDB), has announced of the launching of Makata sa Pinas with Gloc-9 by Everything’s Fine at the Fiesta Stage of the PBF 2026 on March 12, 2026.
Let’s meet the author, Aristotle Pollisco, get your copies signed, and celebrate poetry with us. Makata sa Pinas Book Launch will be held on March 12, 2026, 5PM-7PM at the Hall 3, Main Stage at PBF 2026.
PBF 2026 runs from March 12 to 15, 2026 at 5th Floor, Megatrade Hall, SM Megamall, Mandaluyong City. FREE Entrance for ALL.
Did you know that the Philippine Book Festival (PBF) 2026 brings together the full spectrum of of Philippine literary life?
The writers whose pages many of us grew up with – Ricky Lee, Virgilio Almario, Ambeth Ocampo-will be on hand along side trade-book favorites Jonaxx and Ron Canimo, kidlit masters Eugene Evasco and Luis Gatmaitan, and komiks legends Manix Abrera and Pol Media. Viral reads, poetry, pop fiction, indie zines, and award-winning titles every kind of reader finds their people here.
On March 14, 2026, the Final Stage will host the 43rd National Book Awards (NBA) – honoring the authors, illustrators, editors, translations, and publishers whose work has shaped and sustained Philippine literature. It is the festival’s day set aside entirely for the recognition of excellence and affirmation of the strength, creativity, and diversity of Filipino story telling this day.
The PBF is more than gathering of books. It is a gathering of the nation’s voices – where writers meet readers, teachers meet students, and communities come together around stories that are unmistakably ours. Literature lives beyond if it is shared, celebrated, and felt together.
National Book Development Board (NBD)’s Philippine Book Festival (PBF) 2026 was launched on February 26, 2026. During the PBF 2026 Media Launch, Joffrey “Pepot” Atienza has revealed the theme of PBF 2026.
This year’s PBF gathers under the theme Gubat ng Karunungan—The Rainforest of Knowledge. A gubat is alive, layered, and interconnected, and our literary ecosystem is no different. Featured as the festival’s four signature realms, each one represents a distinct corner of Philippine literature and learning: different audiences, different genres—one forest, thriving and alive.
Kid Lit is built for young readers, featuring picture books, learning materials, and titles that nurture a lifelong love of stories.
Komiks brings the universe of Filipino comics to life, honoring the legends of the form while spotlighting emerging visual storytellers.
Booktopia is a meeting ground for the many voices shaping the Filipino literary imagination—fiction, nonfiction, poetry, essays, and more.
Aral Aklat is dedicated to learning, featuring textbooks, teaching guides, and educational resources for classrooms, teachers, and library hubs across the country.
The PBF 2026 takes its theme from the richness underfoot and overhead: Gubat ng Karunungan or Rainforest of Knowledge. The key visual, crafted by returning artist and designer Joffrey “Pepot” Atienza, follows two characters, Yaz and Ye-ey, as they journey through a teeming rainforest, taking in its flora, fauna, and falls.
Drawing on his daily life at the foot of Mount Banahaw in Lucban, Quezon, Atienza wave recycled paper into the artwork as a deliberate gesture: the same trees that give us paper carry the stories we tell. “Our stories, our books, and our karunungan all start here – in the biodiversity we need to protect.”
PBF 2026 runs from March 12 to 15, 2026 at the Megatrade Hall, 5th Floor, SM Megamall in Mandaluyong City. FREE Entrance for ALL.
During the Philippine Book Festival (PBF) 2026 Media Launch on February 26, 2026, Charisse Aquino-Tugade, Executive Director, National Book Development Board (NBDB), has shared the PBF 2026 Programs and Feature Events.
DAY 1 (MARCH 12) FEATURED EVENTS:
FIESTA STAGE
Layag Pahina: The Opening Ceremonies; Fragile Frontier: The Climate Study of Palawan Film Launching UNESCO by National Commission of the Philippines; and Makata sa Pinas with Gloc-9 by Everything’s Fine
GUBAT NG KARUNUNGAN
The History Q&A with Prof. Xiao Chua by San Anselmo Press
BAHAY ILLUSTRADOR
Concept Character Making: From Idea to Visual Form by Jerome Supler
UMPUKAN
Making Learning Araling Panlipunan Fun with Alamin, and Alamin! by Adarna House
DAY 2 (MARCH 13) FEATURED EVENTS:
FIESTA STAGE
Culinary Calling: Pinoy Chefs’ Roundtable; and Mafia-mafihan, literary, literaryhan?
GUBAT NG KARUNUNGAN
Owver-owver sa Hiraya: Writing Queer; and Fantasy by GAD-NBDB
BAHAY ILLUSTRADOR
Make Your Little Dream House by Danielle Florendo)
UMPUKAN
Wellness for Authors by PaperKat Books
DAY 3 (MARCH 14) FEATURED EVENTS:
FIESTA STAGE
National Book Awards Ceremony & VivaOne Soecial Program
GUBAT NG KARUNUNGAN
PITCH, PLEASE by NBDB x PaperKat Books
BAHAY ILLUSTRADOR
HAGOD (The Brush Inking Techniques of the Filipino Komiks Masters) by Randy Valiente
UMPUKAN
PITCH, PLEASE! From Print to GMA Pictures by NBDB x GMA Pictures
DAY 4 (MARCH 15) FEATURED EVENTS:
FIESTA STAGE
Encantadia Chronicles Sang’gre Book Launch by GMA x PaperKat Books
GUBAT NG KARUNUNGAN
Malong: The Magic Cloth by Teatro Arellano
BAHAY ILLUSTRADOR
Paint Your Own Jeep by Patricia Ramos
UMPUKAN
Hayop na Booklaunch! With Naldo Vivo by Avenida Books
Join the Philippine Book Festival, from 12 to 15 March at Megatrade Hall, SM Megamall, Mandaluyong City, where books, art, and culture come together in one unforgettable experience!
The Philippine Book Festival isn’t just another typical book fair—it offers a diverse array of events, including talks, workshops, meet-and-greets, book signings, exhibitions, and musical and literary performances. It’s an immersive book experience where attendees can purchase their favorite Filipino books, meet esteemed authors, participate in workshops, and even enjoy different contests. With special features like walking tours with National Artists, the festival presents an ideal opportunity to reintroduce the joy of reading to students in an engaging learning environment.
See you at the Philippine Book Festival!
PBF 2026 runs from March 12 to 15, 2026 at the Megatrade Hall, 5th Floor, SM Megamall in Mandaluyong City. FREE Entrance for ALL.
Coca-Cola illuminates sites to spread bright Christmas magic nationwide this year.
Christmas is a cherished tradition in the Philippines that embodies joy, hope, and togetherness. It’s a time when families reunite, communities come alive with parol and carols, and even the simplest gatherings become moments of magic.
Staying true to the spirit of spreading happiness all year round, Coca-Cola Europacific Aboitiz Philippines (CCEAP)—the bottling partner and official distributor of Coca-Cola products in the country—brings to life its highly anticipated annual Christmas light-up across its sites.
This year, over 30 CCEAP sites in Luzon, Visayas, and Mindanao shines bright with the theme “Bituin ng Pag-asa: Guiding Light for a Brighter Future.” Each lighted site serves as a beacon of festive cheer and Filipino spirit, celebrating the enduring hope that binds communities and uplifts spirits.
This long-standing tradition honors the total beverage company’s nearly 9,000-strong workforce, whose dedication ensures that Coca-Cola products reach homes and its customers—keeping communities refreshed every single day.
The annual Christmas light-up has turned Coca-Cola’s sites into local attractions nationwide, drawing visitors and hosting shared moments among friends and families. Among the sites are Naga, Santa Rosa, Calasiao, Iloilo, Misamis Oriental, and Davao. In Santa Rosa, the light-up complements its iconic landmark of giant Coca-Cola cans, making it a must-see destination during the holidays.
Associates at Coca-Cola’s Calasiao Plant smile as they transform the site into a festive spectacle. This is part of CCEAP’s yearly tradition of coming together to light up their different sites to spread Christmas cheer.
Festive lights illuminate the Coca-Cola Tarlac Distribution Center, celebrating the joy and hope that its associates bring communities year-round.
Each light-up installation was conceptualized by CCEAP associates, and uses ornaments handcrafted using recycled and upcycled materials. These displays reflect what makes a Filipino Christmas truly special: making celebrations meaningful by finding joy in the simple act of coming together. Adding to the festive spirit, the iconic Coca-Cola Christmas Truck continues its journey across the country, spreading the magic of Christmas wherever it goes.
Coca-Cola’s Ilocos Plant shines bright as it’s decked with Christmas decorations conceptualized and handcrafted by Coca-Cola associates.
In celebrating Christmas, CCEAP also honors the passion and perseverance that carried communities through challenging times, including the numerous natural disasters that the country has faced this year. CCEAP stands alongside the communities it serves in times of need by mobilizing relief efforts, ensuring the safety of its people, and delivering safe drinking water and essential supplies to those affected.
“In every challenge Filipinos faced this year, there was always a reason to hold on to hope, and we are deeply grateful for the dedication and support of our people and the communities we serve,” said Gareth McGeown, President and CEO of CCEAP. “As we continue the Coca-Cola tradition of lighting up our sites, we aim to spark joy and serve as a beacon of hope not just for the holidays, but as we look ahead to a brighter, more promising tomorrow. Because even in the most difficult times, hope shines brightest when people come together,” added McGeown.
Having been woven into the fabric of Filipino culture for over 113 years, CCEAP has been an integral part of Filipino festivities—from beloved beverages enjoyed during everyday occasions to delivering refreshment, sparking shared moments, and bringing an extra light to life during the holidays.
CCEAP is locally rooted and deeply connected to the communities it serves, with products proudly made by Filipinos, for Filipinos. With a vast footprint spanning 18 manufacturing sites, and nearly 70 distribution and sales offices, CCEAP remains committed to uplifting communities nationwide all year round.
About Coca-Cola Europacific Aboitiz Philippines (CCEAP)
Coca-Cola Europacific Aboitiz Philippines (CCEAP)—the bottling partner and official distributor of Coca-Cola products in the Philippines — operates across 18 manufacturing facilities and almost 70 distribution centers and sales offices nationwide, offering 20 brands in its beverage portfolio and employing around 9,000 Filipinos. Formerly Coca-Cola Beverages Philippines Inc. (CCBPI), CCEAP is jointly owned by Coca-Cola Europacific Partners (CCEP) and Aboitiz Equity Ventures, Inc. (AEV) following the completed acquisition on 23 February 2024. CCEAP remains committed to its vision of refreshing Filipinos and making a difference across the Philippines through its great people, great beverages, great execution, and great partners, all while keeping sustainability at the heart of its operations.
