The Grand Float Parade 2025 was held on February 09, 2025 at J. P. Rizal St. (In front of Aurora Park & Ilocos Norte Provincial Capitol, City of Laoag, Ilocos Norte.
Grand Float Parade is one of the activities of Pamulinawen Festival that most watched or viewed by the diverse persons in Laoag City and other diverse communities. The participants were thrilled in unveiling or showcasing their creative and artistic floats, that was applauded by the huge audiences during the Grand Float Parade 2025 at Pamulinawen Festival 2025: PREVAIL!
Hon. Michael Marcos Keon, Mayor of City of Laoag, led the Grand Float Parade 2025, together with Vice Mayor Rey Carlos Fariñas and members of the Sangguniang Panlungsod namely Hon. John Michael Fariñas and Hon. Roger John Fariñas. Led the parade on the first float, accompanied by a stunning array of 12 small floats and 26 big floats.
The members of the Board of Judges are Arch. Arnold Palagua Dabo, Arch. Dacia Nicael P. Salva, Arch. Naomi Raisa S. Aquino, Ms. Jem Juan Gaoiran and Ms. Loejai Lopez, the Chairman of the Board of Judges.
Congratulations to all the winners in both the small float and big float categories.
Big Float Category
1st Place – Brgy. Naglicuan, Pasuquin (Trophy with P100,000.00)
2nd Place – Brgy. Darasdas, Solsona, and JOMR Builders Construction Supply (Trophy with P80,000.00) 3rd Place – REGASCO (Trophy with P50,000.00)
Small Float Category
1st Place – Brgy. Nalasin, Solsona (Trophy with P50,000.00) 2nd Place – Brgy. Capurictan, Solsona (Trophy with P35,000.00) 3rd Place – Brgy. Mariquet, Solsona (Trophy with P25,000.00)
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The Pamulinawen Festival 2025: PREVAIL! – Calesa Parade 2025 was held on February 07, 2025 at J. P. Rizal St. (In front of Aurora Park & Ilocos Norte Provincial Capitol, City of Laoag, Ilocos Norte.
Calesa Parade 2025 in Laoag City is part of the Pamulinawen Festival 2025 that represents of the city’s rich cultural heritage, and remarkable that reminds the importance of Calesa in the diverse community and beyond. Calesa is a cultural heritage mode of transportation of the diverse people in the community and a source of livelihood of the contingents in Laoag City. Besides, Calesa is considered as attraction of the local and international tourists, and this will bring success and increase or promote tourism in Laoag City.
The successful event was witnessed by Mayor Michael Marcos Keon, Vice Mayor Rey Carlos Fariñas and members of the Sangguniang Panlungsod namely Hon. Jeff Fariñas, Hon. Roger John Fariñas, Hon. John Michael Fariñas, Hon. Derick Lao and Hon. Juan Conrado Respicio II.
According to Mayor Keon, each calesa, meticulously decorated with indigenous materials, colorful ribbons, and traditional Filipino fabrics, exuded an air of nostalgic elegance. The horses, adorned with intricate braids and tassels, pranced proudly, embodying the grace and grandeur of a bygone era. The parade itself was a spectacle of creativity and craftsmanship.
The calesa drivers guided their embellished carriages through the streets, showcasing a stunning array of designs and themes. Some calesas boasted motifs inspired by the city’s history, depicting scenes of
Laoag’s colonial past and its journey to the present. Others celebrated the natural beauty of the city, with floral arrangements and indigenous materials.
Congratulations to the following winners:
Champion (P25,000)- Nang and Tang Store
1st Runner-up (P20,000)- Pepsi Cola
2nd Runner-up (P15,000)- Pila Cooperative
3rd Runner-up (P10,000)- Northwestern University Cooperative
Consolacion Prize (P2,000 each) Federated OFW Nueva Segovia Consortiums of Cooperative NSCC) Brgy. Zamboanga Cooperative Ilocos Norte National High School Cooperative CASA G Restaurant Baggak ti Daya Development Cooperative KJM Builders Barhys Gowns Laoag City Sand Dunes Probinsyano Ako Partylist
The members of the Board of Judges of the Calesa Parade 2025 was Arch. Rex Hofilenia- UAP True North Chapter, Arch. Jasper Bunnao- Vice President, UAP Ilocos Norte and Mr. Jerry Asuncion- Teacher III, INCAT.
Mayor Michael Marcos Keon mentioned Mr. Jun Miguel and his staff at the City Cooperative Office for putting the event together and for a job well done!
The Pamulinawen Festival 2025 is a festival in the City of Laoag that features the Ilocano culture and its heritage through a diverse of Social-Civic Activities, Grand Opening Parade (civic military parade), Miss Laoag City Pamulinawen, Calesa Parade, Grand Float Parade, Comedia Ilo-Ilocana, Baro A Laoag Street Dance Competition, Pamulinawen Grand Pet Show, God Bless Laoag, Pamulinawen Drum and Lyre Competition, and other necessary activities, held from February 01, 2025 until February 28, 2025.
“Prevail” is the theme of Pamulinawen Festival 2025, which resonates with the spirit of unity and progress in the diverse City of Laoag, nearby diverse communities in Ilocos Norte and beyond.
During this event, “Pamulinawen Festival 2025: PREVAIL!”, diverse participants, attendees, tourists and concerned citizens will experience the vibrant energy of the City of Laoag as we celebrate our triumphs and embrace the future with hope and optimism. Pamulinawen Festival contributes tourism and as one of the major economic elements of Laoag City.
Please consider the Schedule of Activities of Pamulinawen Festival 2025: PREVIAL! as follows:
Interested participants are thrilled to join the 160-km Freedom March to Honor WWI Heroes.
The legacy of valor and sacrifice continues as descendants of World War II Filipino and U.S. veterans, alongside military personnel, government officials, members of the diplomatic community, students, and families, take part in the annual Freedom March. This historic event commemorates the 83rd anniversary of the Battle of Bataan and honors the heroic endurance of those who endured the infamous Bataan Death March.
A marcher holds the picture of his relatives who are veterans of Bataan Death March.
Philippine Veterans Bank (PVB), in partnership with the Philippine Veterans Affairs Office (PVAO) and the Department of National Defense (DND), will once again lead this solemn tribute on March 1-2, 2025. The 160-kilometer commemorative walk traces the exact historical route of the Death March, starting from Mariveles, Bataan, and concluding in Capas, Tarlac.
“The Freedom March is more than just a walk; it is a moving testament to the courage and sacrifice of our World War II heroes. As we retrace their steps, we ensure that their stories live on, inspiring future generations with their legacy of resilience and patriotism,” said Mike Villa-Real, PVB First Vice President for Marketing Communications and Consumer Protection.
Civilian marchers who joined the 160-KM march from Mariveles, Bataan to Capas, Tarlac.
The Freedom March mirrors the route taken by approximately 66,000 Filipino and 10,000 American prisoners of war. The path stretches from Mariveles and Saysain Point in Bagac, Bataan, to Camp O’Donnell in Capas, Tarlac. This historic route connects us to the past, turning each step into a tribute to our brave WWII heroes that shape our national identity.
To encourage wider participation, participants may choose to join specific segments of the march at their preferred starting points in any of the three provinces of Bataan, Pampanga and Tarlac. This will allow individuals from different backgrounds to join in this act of remembrance.
“Every step taken in the Freedom March is a step of remembrance, gratitude, and commitment to ensuring that our heroes’ sacrifices are never forgotten,” Villa-Real added.
PH soldiers march with civilians in honor of WWII heroes
The Freedom March extends an open invitation to all who wish to honor the bravery of Filipino and American soldiers. Interested participants may register at https://forms.gle/npJJggx3jxCoMLzS6. Registration is free.
“This march is our pledge to keep their legacy alive, to remember their courage, and to ensure that their sacrifices continue to inspire generations to come,” concluded Villa-Real.
MINI Philippines were throwing a NEW-ACE-ON-THE-BLOCK PARTY!
I’ll Join the event to welcome the newest addition of the MINI family, the all-new MINI Aceman and the launch of the refreshed MINI 5-Door. Besides, I’ll also participate in celebrating MINI Philippines’ 15th Anniversary!
Be among the first to experience these milestone moments, take the MINI Aceman for a spin, snap welfies, and toast to 15 years of driving excitement.
The Grand Opening Parade of City of Laoag’s Pamulinawen Festival 2025, themed “PREVAIL” was held on February 01, 2025 at J. P. Rizal St., (In front of Aurora Park & Ilocos Norte Provincial Capitol), City of Laoag, Ilocos Norte, Region 1 (Ilocos Region), Philippines.
Pamulinawen Festival 2025’s theme “‘Prevail” resonates with the spirit of unity and progress, according to the City Tourism of Laoag. The government agency extend their invitation to join the festivities of the Pamulinawen Festival 2025 to experience the vibrant energy of our city as we celebrate our triumphs and embrace the future with hope and optimism.
Mayor Michael Marcos Keon, City of Laoag, mentioned that the Pamulinawen Festival 2025 commenced with the vibrant Civic-Military Parade with a participants of estimated to be more than eighty thousand (80,000) individuals with enthusiastic onlookers lining the parade route and those who gathered at the plaza to watch the festivities.
PHOTO CRREDIT: Mayor Michael Marcos Keon, City of Laoag
The Pamulinawen Festival 2025 PREVAIL! Grand Opening Parade was led by Mayor Michael Keon, Vice Mayor Rey Carlos Fariñas and members of the Sangguniang Panlungsod namely Hon. RJ Fariñas, Hon. Jeff Fariñas, Hon. John Michael Fariñas, Hon. Derick Lao, Hon. Juan Conrado Respicio, Hon. Enrico Ang, Hon. Handy Lao, Hon. JB Baquiran, Hon. Bryan Alcid and SK President Michael Christophe Agustin.
The diverse people in the community has witnessed the grand opening parade showcased a diverse representation of society, featuring participants from national government agencies, uniformed service, civil society organizations, the education sector, barangay officials and workers, various other community groups and employees of the city government.
The City Official were also honored by the presence of the members of the Sangguniang Panlalawigan namely Hon. Rodolfo Christian Fariñas III, Hon. Franklin Dante Respicio and Hon. Donald Nicolas who joined the stage to welcome the participants.
Congratulations of the contingents that gained recognitions in the parade, as follows:
Best Military Para-Military Contingent: PNP
Most Colorful Delegation:
Barangay – Brgy. 57, Pila
NGO’s – Daycare Centers
NGA’s – DepEd Laoag
School – Data Center College of the Philippines
Most Disciplined Delegation:
Baragay – Brgy. 55-C, Vira
NGO’s – Ciasi
NGA’s – DepEd, Ilocos Norte
School – Data Center College of the Philippines
Biggest Delegation:
Barangay – Brgy. 57, Pila
NGO’s – 4 P’s
NGA’s – DepEd Laoag
School – Data Center College of the Philippines
Best Marching Cadet Contingent:
College – Northwestern University
The atmosphere of the Grand Opening Parade of Pamulinawen Festival 2025 was filled with exuberance and joy of the participants and the cheering crowd in general. The diverse concerned citizens of the City of Laoag and nearby diverse communities who witnessed the successful event were a testimony to the City’s unity and enthusiasm.
Click the link: City Government of Laoag to watch the Grand Opening Parade of Pamulinawen Festival 2025 PREVAIL!
PHOTO CREDIT: City Tourism of Laoag
Pamulinawen Festival 2025 PREVAIL! Schedule of Activities:
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