The Pamulinawen Festival 2025 is a festival in the City of Laoag that features the Ilocano culture and its heritage through a diverse of Social-Civic Activities, Grand Opening Parade (civic military parade), Miss Laoag City Pamulinawen, Calesa Parade, Grand Float Parade, Comedia Ilo-Ilocana, Baro A Laoag Street Dance Competition, Pamulinawen Grand Pet Show, God Bless Laoag, Pamulinawen Drum and Lyre Competition, and other necessary activities, held from February 01, 2025 until February 28, 2025.
“Prevail” is the theme of Pamulinawen Festival 2025, which resonates with the spirit of unity and progress in the diverse City of Laoag, nearby diverse communities in Ilocos Norte and beyond.
During this event, “Pamulinawen Festival 2025: PREVAIL!”, diverse participants, attendees, tourists and concerned citizens will experience the vibrant energy of the City of Laoag as we celebrate our triumphs and embrace the future with hope and optimism. Pamulinawen Festival contributes tourism and as one of the major economic elements of Laoag City.
Please consider the Schedule of Activities of Pamulinawen Festival 2025: PREVIAL! as follows:
Interested participants are thrilled to join the 160-km Freedom March to Honor WWI Heroes.
The legacy of valor and sacrifice continues as descendants of World War II Filipino and U.S. veterans, alongside military personnel, government officials, members of the diplomatic community, students, and families, take part in the annual Freedom March. This historic event commemorates the 83rd anniversary of the Battle of Bataan and honors the heroic endurance of those who endured the infamous Bataan Death March.
A marcher holds the picture of his relatives who are veterans of Bataan Death March.
Philippine Veterans Bank (PVB), in partnership with the Philippine Veterans Affairs Office (PVAO) and the Department of National Defense (DND), will once again lead this solemn tribute on March 1-2, 2025. The 160-kilometer commemorative walk traces the exact historical route of the Death March, starting from Mariveles, Bataan, and concluding in Capas, Tarlac.
“The Freedom March is more than just a walk; it is a moving testament to the courage and sacrifice of our World War II heroes. As we retrace their steps, we ensure that their stories live on, inspiring future generations with their legacy of resilience and patriotism,” said Mike Villa-Real, PVB First Vice President for Marketing Communications and Consumer Protection.
Civilian marchers who joined the 160-KM march from Mariveles, Bataan to Capas, Tarlac.
The Freedom March mirrors the route taken by approximately 66,000 Filipino and 10,000 American prisoners of war. The path stretches from Mariveles and Saysain Point in Bagac, Bataan, to Camp O’Donnell in Capas, Tarlac. This historic route connects us to the past, turning each step into a tribute to our brave WWII heroes that shape our national identity.
To encourage wider participation, participants may choose to join specific segments of the march at their preferred starting points in any of the three provinces of Bataan, Pampanga and Tarlac. This will allow individuals from different backgrounds to join in this act of remembrance.
“Every step taken in the Freedom March is a step of remembrance, gratitude, and commitment to ensuring that our heroes’ sacrifices are never forgotten,” Villa-Real added.
PH soldiers march with civilians in honor of WWII heroes
The Freedom March extends an open invitation to all who wish to honor the bravery of Filipino and American soldiers. Interested participants may register at https://forms.gle/npJJggx3jxCoMLzS6. Registration is free.
“This march is our pledge to keep their legacy alive, to remember their courage, and to ensure that their sacrifices continue to inspire generations to come,” concluded Villa-Real.
MINI Philippines were throwing a NEW-ACE-ON-THE-BLOCK PARTY!
I’ll Join the event to welcome the newest addition of the MINI family, the all-new MINI Aceman and the launch of the refreshed MINI 5-Door. Besides, I’ll also participate in celebrating MINI Philippines’ 15th Anniversary!
Be among the first to experience these milestone moments, take the MINI Aceman for a spin, snap welfies, and toast to 15 years of driving excitement.
The Grand Opening Parade of City of Laoag’s Pamulinawen Festival 2025, themed “PREVAIL” was held on February 01, 2025 at J. P. Rizal St., (In front of Aurora Park & Ilocos Norte Provincial Capitol), City of Laoag, Ilocos Norte, Region 1 (Ilocos Region), Philippines.
Pamulinawen Festival 2025’s theme “‘Prevail” resonates with the spirit of unity and progress, according to the City Tourism of Laoag. The government agency extend their invitation to join the festivities of the Pamulinawen Festival 2025 to experience the vibrant energy of our city as we celebrate our triumphs and embrace the future with hope and optimism.
Mayor Michael Marcos Keon, City of Laoag, mentioned that the Pamulinawen Festival 2025 commenced with the vibrant Civic-Military Parade with a participants of estimated to be more than eighty thousand (80,000) individuals with enthusiastic onlookers lining the parade route and those who gathered at the plaza to watch the festivities.
PHOTO CRREDIT: Mayor Michael Marcos Keon, City of Laoag
The Pamulinawen Festival 2025 PREVAIL! Grand Opening Parade was led by Mayor Michael Keon, Vice Mayor Rey Carlos Fariñas and members of the Sangguniang Panlungsod namely Hon. RJ Fariñas, Hon. Jeff Fariñas, Hon. John Michael Fariñas, Hon. Derick Lao, Hon. Juan Conrado Respicio, Hon. Enrico Ang, Hon. Handy Lao, Hon. JB Baquiran, Hon. Bryan Alcid and SK President Michael Christophe Agustin.
The diverse people in the community has witnessed the grand opening parade showcased a diverse representation of society, featuring participants from national government agencies, uniformed service, civil society organizations, the education sector, barangay officials and workers, various other community groups and employees of the city government.
The City Official were also honored by the presence of the members of the Sangguniang Panlalawigan namely Hon. Rodolfo Christian Fariñas III, Hon. Franklin Dante Respicio and Hon. Donald Nicolas who joined the stage to welcome the participants.
Congratulations of the contingents that gained recognitions in the parade, as follows:
Best Military Para-Military Contingent: PNP
Most Colorful Delegation:
Barangay – Brgy. 57, Pila
NGO’s – Daycare Centers
NGA’s – DepEd Laoag
School – Data Center College of the Philippines
Most Disciplined Delegation:
Baragay – Brgy. 55-C, Vira
NGO’s – Ciasi
NGA’s – DepEd, Ilocos Norte
School – Data Center College of the Philippines
Biggest Delegation:
Barangay – Brgy. 57, Pila
NGO’s – 4 P’s
NGA’s – DepEd Laoag
School – Data Center College of the Philippines
Best Marching Cadet Contingent:
College – Northwestern University
The atmosphere of the Grand Opening Parade of Pamulinawen Festival 2025 was filled with exuberance and joy of the participants and the cheering crowd in general. The diverse concerned citizens of the City of Laoag and nearby diverse communities who witnessed the successful event were a testimony to the City’s unity and enthusiasm.
Click the link: City Government of Laoag to watch the Grand Opening Parade of Pamulinawen Festival 2025 PREVAIL!
PHOTO CREDIT: City Tourism of Laoag
Pamulinawen Festival 2025 PREVAIL! Schedule of Activities:
Coca-Cola Europacific Aboitiz Philippines (CCEAP)’s commitment to refreshing the Philippines and making a difference as Coca-Cola Tigers remains the same – dedicated to winning in the market, committed to supporting each other, and passionate about writing the next chapter of Coca-Cola’s journey.
Why SOLANE Ignites Change and Partners with Rise Against Huger Philippines?
FUELING HOPE, ONE MEAL AT A TIME. SOLANE and Rise Against Hunger Philippines team up to bring warm, nutritious meals to communities in need.
(TONDO, MANILA – PHILIPPINES) SOLANE, the country’s leading LPG brand, is proud to announce its recent partnership with Rise Against Hunger Philippines (RAHP). This collaboration is part of the company’s CSR initiatives, where they aim to provide nutritious lunch meals to underserved communities across the country.
FIGHT AGAINST HUNGER. Through this partnership, SOLANE provided 500 nutritious lunch meals to individuals in need within the Barangays 101,105,106,128 & 129 Zone 8 District 1 in Tondo, Manila, demonstrating their commitment to alleviating hunger.
“Solane has been very active in CSR activities since the start of our operations in the communities where we operate. From feeding programs that cater to our less fortunate brethren to imparting our expertise by providing safety trainings on the handling of LPG to the grassroot levels said Dennis Palomar, Public Affairs Officer, Isla Group Corporation.
ALL FOR ONE. Solane, Rise Against Hunger Philippines, ERDA Foundatio, Inc. and the local government of Barangay 106 in Tondo Manila collaborated to orient residents in the proper and safe use of LPG gas.
With regards to their partnership with RAHP, Solane has been a staunch supporter since the first quarter of 2024. The company has also donated free Solane LPG refill vouchers, and last November 15, Solane sponsored a mobile kitchen project that served as an extension of RAHP’s food banking program.
“Barangay 106 is located in Tondo, Manila, a very crowded community where fire incidents occur frequently, largely due to houses built with light materials. These factors make the community highly vulnerable to fire disasters. Through Solane’s CSR initiatives, residents participated in a learning session on the proper and safe use of LPG in their homes. This education equips them with the knowledge to prevent fire incidents caused by unsafe LPG usage, ultimately fostering a safer and more responsible community” said Arlene Castro, RAHP representative.
FOR THEIR PEACE OF MIND. A total of 250 parents attended Solane’s orientation on the safety of LPG.
Solane has been actively promoting the safety use of LPG, particularly by partnering with Local Government Units (LGU), because the company believes that beyond their quality products, there has to be a peace of mind to all their customers who are patronizing Solane LPG. And this is what it sets them apart from other brands in the industry.
“All of our CSR efforts are done hand in hand with LGUs. Local collaboration is key in coming up with relevant programs that is valued by the community similar to our Bgy 106 project also in collaboration with Rise Against Hunger” said Palomar. In the past, people approached LPG safety with indifference thinking all brands are the same. Thru the collective efforts of Solane, the communities, government agencies like BFP and DOE people now have increased awareness on LPG safety thru our product knowledge seminars in the barangays. It is a continuing education effort and has made Solane synonymous with safety, reliability and peace of mind”, added Palomar.
Aside from RAHP, the company’s recent CSR event in Tondo also included beneficiaries selected by Educational Research and Development Assistance (ERDA), Foundation, Inc.
EMPOWERING COMMUNITIES. Solane will continue with their CSR efforts as they reach out to communities that will benefit from their orientation in learning the safe use of LPG.
“We are very fortunate that over 250 parents attended this worthwhile event where it teaches the members of our community on how to properly manage and use LPG gas to avoid accidents to happen” said Dolor Cardeno, Executive Director, ERDA Foundation, Inc. “Marami ang nakinabang sa ating event ngayon dahi lsa orientation na ibinigay ng Solane para sa utilization at taman gpaggamit ng LPG para sa kaligtasan ng bawat pamilya na gumagamit nito. Malaking bagay ito dahil ang mga magulang na kasama natin ngayon ay sila ang nagluluto ng pagkain. Ang mga bigay ninyongorientation ay magbibigay sa kanila ng sapat na kaalaman sa tamang paggamit ng LPG upang maiwasan ang mga aksidente tulad ng sunog”, added Cardeno
Safety, reliability and peace of mind are in our DNA and part of everything we do. We are strong advocates of safety and as such our CSRs are crafted around these principles. We do have regular CSR programs with partner communities/organizations to ensure sustainability and relevant social impact.
This partnership between SOLANE and Rise Against Hunger Philippines underscores the power of corporate social responsibility and the collective effort to address hunger and malnutrition in the country.
ABOUT ISLA LPG CORPORATION
Isla LPG Corporation is a leading LPG supplier in the Philippines, providing LPG for household and industrial use. The company’s flagship brand, Solane, is one of the most recognizable brands in the country. Isla LPG has a nationwide network of distributors and retail stores and operates strategically located LPG refilling plants.
ABOUT RISE AGAINST HUNGER PHILIPPINES (RAHP)
Rise Against Hunger is growing a global movement to end hunger by empowering communities, nourishing lives and responding to emergencies.
RAHP is working to implement holistic solutions to hunger and food insecurity through the distribution of nutritious meals, sustainable farming initiatives, food banking operations and more.
ABOUT ERDA FOUNDATION INC
Educational Research and Development Assistance (ERDA), founded by Fr. Pierre Tritz, SJ in 1974, has been giving hope to Filipino children who want to complete their education. ERDA also provides support to their families from disadvantaged communities.
ERDA has been facilitating educational assistance (school supplies, bags, uniforms and miscellaneous fees), Catch-up program (tutorials, workshops) and leadership and life skills training for the children for them to experience holistic education.
ABOUT DEAR ME FOUNDATION
Dear Me Foundation is a non-profit organization responsible for identifying ERDA Foundation as beneficiary of the feeding activity.
Why HONOR Sets New Guinness World Record for HONOR X9c 5G?
HONOR X9c 5G is not even officially launched, yet it broke history already!
HONOR has announced on January 6, 2025 why HONOR Sets New Guinness World Record for HONOR X9c 5G? It is official! Leading smart devices provider HONOR Philippines created history as its upcoming phone HONOR X9c 5G just set a new Guinness World Record for “The Most People Performing a Mobile Phone Drop Test Simultaneously” after 264 participants simultaneously dropped the latest HONOR X9c 5G. The toughest phone HONOR X9c 5G is set to be officially launched on January 10 live on Facebook (https://bit.ly/X9cLaunch_PR).
“A win for HONOR is a win for the Filipinos. Prior to its launch, the toughest phone already has already set a Guinness World Record and this is a feat for everyone who supported us since day one. But we still have big news to share with everyone so stay tuned on January 10,” said HONOR Philippines Vice President Stephen Cheng.
The new HONOR X9c 5G sports an all-angle triple defense feature that has an SGS 5-Star rating for Drop Resistance. It also defied an industry standard as it can withstand up to two-meter drops.
HONOR X9c 5G also has water resistance feature with an IP65M rating. It can be submerged up to 25cm deep for a maximum of 5 minutes.
The biggest surprise of HONOR for the HONOR X9c 5G is the boiling test – a new trend that will make social media go wild yet again. With its heat resistance, the toughest phone can take extreme temperatures ranging from -40°C cold to 70°C hot.
Interested to know more about the toughest phone? Don’t dare miss its grand launch live on Facebook (https://bit.ly/X9cLaunch_PR) on January 10, 6PM!
For more information and exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.
HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.
Coca-Cola Foodmarks has launched Coca-Cola Foodmarks Vigan held on December 10, 2024 at Cafe Evelyn in La Casa Blanca De Vigan Hotel, Vigan City, Ilocos Sur.
Coca-Cola Foodmarks Vigan is the first Coca-Cola Foodmarks Philippines in North Luzon, another world-class food capitat, historic city of Vigan.
With the invitation of Ms. Erica Atonito, Brand PR Director of REDTORCH COMMUNICATIONS, the PR agency of Coca-Cola Philippines, I joined to celebrate Vigan’s rich culinary heritage and highlight its iconic dishes through Coca-Cola’s Foodmarks in Vigan.
Coca-Cola Foodmarks Vigan is mission to refresh the residences and tourists in the community, promote tourism and uplift the livelihood in Vigan City and beyond.
Walk the cobblestones and step in Vigan’s rich heritage. Bite into the best of Vigan: Bagnet, Pakbet, and other Ilocano specialties, great with Ice-Cold CoCa-Cola.
“Barangay 106 is located in Tondo, Manila, a very crowded community where fire incidents occur frequently, largely due to houses built with light materials. These factors make the community highly vulnerable to fire disasters. Through Solane’s CSR initiatives, residents participated in a learning session on the proper and safe use of LPG in their homes. This education equips them with the knowledge to prevent fire incidents caused by unsafe LPG usage, ultimately fostering a safer and more responsible community” said Arlene Castro, RAHP representative.
