Author: WILMAR NICOLAS DULDULAO

  • Barique: A Premium Filipino Lambanog from Quezon Province

    Barique: A Premium Filipino Lambanog from Quezon Province

    Barique is a premium Filipino Lambanog from Quezon Province. It is more than a drink—it’s an experience of elevated Filipino heritage.

    Makes Its Debut

    Long before artisanal spirits and craft cocktails filled today’s bar menus, Filipinos were already sharing a homegrown drink steeped in tradition: lambanog. Distilled from coconut nectar and crafted across generations, lambanog has long been part of Filipino culture—passed around during celebrations, gatherings, and late-night conversations, serving as both a symbol of hospitality and a storyteller of our rural heritage. It is bold, shared, and unmistakably Filipino.

    Today, this iconic spirit has taken a bold step.

    Introducing Barique: Heritage-Crafted, Premium by Design

    Barique, proudly made in Quezon Province, reimagines the lambanog for the modern Filipino celebrations. Upholding traditional distillation methods while applying today’s quality standards, Barique elevates the traditional coconut spirit into a premium, world-class liquor.

    Smooth, sweet, and bold with a lingering warmth, Barique showcases what lambanog can become when craftsmanship, culture, and innovation come together.

    Two variants offer distinct yet refined experiences:

    ● Barique Gold – 45% ABV, ₱3,999 (750 mL)

    ● Barique Silver – 40% ABV, ₱2,599 (750 mL)

    A Versatile Spirit for Today’s Lifestyles

    Beyond being enjoyed neat, Barique is crafted to shine in today’s cocktail culture. Its clean, refined flavor profile transforms beautifully in mixes—whether in tropical highballs, elevated island-inspired cocktails, or twists on classics like the old-fashioned or gin fizz.

    Its bold yet smooth character also pairs effortlessly with food, making it ideal for Filipino dining. From grilled seafood and crispy pork dishes to rich coconut-based specialties, Barique’s warmth and sweetness enhance flavors and elevate the meal.

    “Barique is more than a drink—it’s an experience of elevated Filipino heritage. Our goal is to honor lambanog’s cultural roots while introducing a refined version that allows it to be a part of more occasions and among the choice drinks of today’s more sophisticated customers,” said Maura Pasciolco, General Manager of Pacificroots Coconut Products Manufacturing.

    Celebrating Filipino Craftsmanship and Innovation

    Barique is an addition to the line-up of products proudly made in Quezon, produced by Pacificroots Coconut Products Manufacturing, a subsidiary of Pasciolco Agri Ventures, the same company behind the well-loved Quezon’s Best products.

    As Quezon is the homeland of lambanog, Barique stands as a testament of local pride and ingenuity. It honors the drink’s cultural authenticity while elevating it through world-class distillation and sanitation standards, ensuring safety, refinement, and consistent quality at all times.

    “Because it is at a more accessible price point, Barique opens the door for more Filipinos to appreciate the craftsmanship of their very own lambanog,” said Lito Pasciolco, owner of Pacificroots Coconut Products Manufacturing.

    A Toast to Tradition

    With every bottle, Barique invites Filipinos to celebrate both their roots and the vibrant spirit of modern Filipino life. Whether enjoyed in intimate gatherings, grand celebrations, or gifted during life’s milestones, Barique is a proud reminder that world-class spirits can be Philippine-made.

    Barique is now available online at quezonsbest.com and Lazada, and soon in Shopee and in selected retail stores nationwide, such as S&R, Landers, and Marketplace.

    More information about Barique is also available at barique-lambanog.shop.

    Reference & Media Contact:

    BARIQUE PR

    Ms. Lariza Garcia

  • Coca-Cola illuminates sites to spread bright Christmas magic nationwide

    Coca-Cola illuminates sites to spread bright Christmas magic nationwide

    Coca-Cola illuminates sites to spread bright Christmas magic nationwide this year.

    Christmas is a cherished tradition in the Philippines that embodies joy, hope, and togetherness. It’s a time when families reunite, communities come alive with parol and carols, and even the simplest gatherings become moments of magic.

    Staying true to the spirit of spreading happiness all year round, Coca-Cola Europacific Aboitiz Philippines (CCEAP)—the bottling partner and official distributor of Coca-Cola products in the country—brings to life its highly anticipated annual Christmas light-up across its sites.

    This year, over 30 CCEAP sites in Luzon, Visayas, and Mindanao shines bright with the theme “Bituin ng Pag-asa: Guiding Light for a Brighter Future.” Each lighted site serves as a beacon of festive cheer and Filipino spirit, celebrating the enduring hope that binds communities and uplifts spirits.

    This long-standing tradition honors the total beverage company’s nearly 9,000-strong workforce, whose dedication ensures that Coca-Cola products reach homes and its customers—keeping communities refreshed every single day.

    The annual Christmas light-up has turned Coca-Cola’s sites into local attractions nationwide, drawing visitors and hosting shared moments among friends and families. Among the sites are Naga, Santa Rosa, Calasiao, Iloilo, Misamis Oriental, and Davao. In Santa Rosa, the light-up complements its iconic landmark of giant Coca-Cola cans, making it a must-see destination during the holidays.

    Associates at Coca-Cola’s Calasiao Plant smile as they transform the site into a festive spectacle. This is part of CCEAP’s yearly tradition of coming together to light up their different sites to spread Christmas cheer.

    Festive lights illuminate the Coca-Cola Tarlac Distribution Center, celebrating the joy and hope that its associates bring communities year-round.

    Each light-up installation was conceptualized by CCEAP associates, and uses ornaments handcrafted using recycled and upcycled materials. These displays reflect what makes a Filipino Christmas truly special: making celebrations meaningful by finding joy in the simple act of coming together. Adding to the festive spirit, the iconic Coca-Cola Christmas Truck continues its journey across the country, spreading the magic of Christmas wherever it goes.

    Coca-Cola’s Ilocos Plant shines bright as it’s decked with Christmas decorations conceptualized and handcrafted by Coca-Cola associates.

    In celebrating Christmas, CCEAP also honors the passion and perseverance that carried communities through challenging times, including the numerous natural disasters that the country has faced this year. CCEAP stands alongside the communities it serves in times of need by mobilizing relief efforts, ensuring the safety of its people, and delivering safe drinking water and essential supplies to those affected.

    “In every challenge Filipinos faced this year, there was always a reason to hold on to hope, and we are deeply grateful for the dedication and support of our people and the communities we serve,” said Gareth McGeown, President and CEO of CCEAP. “As we continue the Coca-Cola tradition of lighting up our sites, we aim to spark joy and serve as a beacon of hope not just for the holidays, but as we look ahead to a brighter, more promising tomorrow. Because even in the most difficult times, hope shines brightest when people come together,” added McGeown.

    Having been woven into the fabric of Filipino culture for over 113 years, CCEAP has been an integral part of Filipino festivities—from beloved beverages enjoyed during everyday occasions to delivering refreshment, sparking shared moments, and bringing an extra light to life during the holidays.

    CCEAP is locally rooted and deeply connected to the communities it serves, with products proudly made by Filipinos, for Filipinos. With a vast footprint spanning 18 manufacturing sites, and nearly 70 distribution and sales offices, CCEAP remains committed to uplifting communities nationwide all year round.

    About Coca-Cola Europacific Aboitiz Philippines (CCEAP)

    Coca-Cola Europacific Aboitiz Philippines (CCEAP)—the bottling partner and official distributor of Coca-Cola products in the Philippines — operates across 18 manufacturing facilities and almost 70 distribution centers and sales offices nationwide, offering 20 brands in its beverage portfolio and employing around 9,000 Filipinos. Formerly Coca-Cola Beverages Philippines Inc. (CCBPI), CCEAP is jointly owned by Coca-Cola Europacific Partners (CCEP) and Aboitiz Equity Ventures, Inc. (AEV) following the completed acquisition on 23 February 2024. CCEAP remains committed to its vision of refreshing Filipinos and making a difference across the Philippines through its great people, great beverages, great execution, and great partners, all while keeping sustainability at the heart of its operations.

    Reference & Media Contact:

    Ms. Ericka Louise

    Media and Influencer Relations Officer

    ARDENT COMMUNICATIONS, INC.

  • An Exclusive Holiday Showcase Featuring the Hermès Hôtelier Collection

    An Exclusive Holiday Showcase Featuring the Hermès Hôtelier Collection

    Hermès Hôtelier Collection is an exclusive holiday showcase at the Conrad Manila Presidential Suite.

    A new era of intimate luxury experiences arrives in Manila as The Amenity Studio partners with Conrad Manila to unveil “The Suite Experience,” an exclusive holiday showcase set inside the hotel’s prestigious Presidential Suite.

    (L-R) One Pacific Distribution Regional Head Kumar Chandiramani and Kartik Rajan, The Amenity Studio President and Chief Storyteller of Storytellers PR & Marketing Michelle Garcia-Arce, Conrad Manila General Manager Rupert Hallam, Commercial Director Joanne Golong-Gomez, and Director of Events Fonzy Mendoza.
    The Amenity Studio welcomed media and key opinion leaders to its first-ever Suite Experience, unveiling the Hermès Hotelier Collection Holiday Gifting Collection 2025.

    Designed for tastemakers, and discerning guests, The Suite Experience marks the official introduction of the Hermès Hôtelier Collection in the Philippines, curated and distributed by The Amenity Studio.

    Influencer Alexis Alonte posed by a striking hotel trolley centerpiece, where the Hermès Hotelier Collection Holiday Gifting Collection 2025 was beautifully stacked.

    A New Luxury Venture Rooted in Hotel Expertise

    The Amenity Studio, led by entrepreneur Michelle Garcia-Arce, brings to the country an exceptional portfolio of Hermès hotel amenities and fine fragrances.

    Hermès Eau d’Orange Verte amenities offer a classic, energetic freshness with notes of orange zest, mint, and moss.
    Hermès Eau d’Orange Verte amenities offer a classic, energetic freshness with notes of orange zest, mint, and moss.

    Beyond her leadership of Storytellers PR & Marketing, Michelle’s career foundation includes a notable stint as a hotelier at a five-star Marriott property — a background that shaped her deep understanding of hospitality standards, guest experience, and luxury service.

    The Eau d’Orange Verte gift set: timeless freshness, perfectly wrapped for the holidays.
    The Eau d’Orange Verte gift set: timeless freshness, perfectly wrapped for the holidays.

    “It feels like coming full circle,” Michelle shares. “Having worked in a five-star hotel early in my career, it’s meaningful to re-enter the hospitality space by bringing the Hermès Hôtelier Collection to the Philippines through The Amenity Studio. Our goal is to make refined indulgence more accessible — whether through personal rituals, gifting, or premium hotel partnerships.”

    Eau de Citron Noir Moisturizing Balm Jar 200g deeply hydrates and softens skin with a refreshing black lemon scent.
    Part of the Hermès Hotelier Collection, Un Jardin sur le Nil offers a refreshing mix of green mango and lotus, lifted by a clean, river-fresh brightness.

    The collection includes iconic scents such as Eau d’Orange Verte, Un Jardin Sur Le Nil, and Eau de Citron Noir, as well as hotel-exclusive bath and body essentials crafted with the signature Hermès elegance.

    A Conrad Manila Collaboration: Where Luxury and Hospitality Meet

    The Amenity Studio also unveil its Holiday Gifting Collection, offering thoughtful curated sets — including minis, travel-friendly pieces, and premium combinations.
    Discover the playful freshness of Eau de Rhubarbe Écarlate with rhubarb, red berries, and white musk, and the bright, citrusy glow of Eau de Pamplemousse Rose with grapefruit, rose, and orange blossom.

    The partnership is equally meaningful for Conrad Manila, whose Presidential Suite is being positioned as a preferred venue for intimate lifestyle experiences, private gatherings, and curated events.

    “Conrad Manila is delighted to collaborate with The Amenity Studio in creating an elevated suite-side showcase,” Joanne Golong-Gomez, Conrad Manila Commercial Director shares. “The event aligns with our vision of offering bespoke spaces where refined hospitality and meaningful moments come together.”

    Beyond bath essentials, The Amenity Studio offers Hermès fragrances, including the newly launched Barenia set with a 100ml bottle and 15ml travel size.
    Conrad Manila’s culinary team led by Executive Chef Nicolas De Visch thoughtfully curated a menu inspired by the Hermès fragrances.

    The Conrad Manila Presidential Suite provides the quintessential setting for The Suite Experience, offering an expansive 1,100 sq. m. of refined living space that balances elegance with comfort. The suite features a master bedroom with walk-in closet and makeup area, a guest bedroom, private study, three luxurious bathrooms, a dining area, and a sculptural bar, and an expansive outdoor patio with a private infinity pool. Floor-to-ceiling windows frame sweeping views of Manila Bay, while intelligent technology allows seamless control of lighting, temperature, sound, and curtains. Curated Filipino artworks, including metal sculptures by Sam Penaso and paintings by Nestor Vinluan, Jonathan Olazo, and Alain Hablo, enhance the suite’s elegant aesthetic. Every detail is thoughtfully designed, creating an intimate environment ideal for exclusive private events, curated moments of luxury, and refined holiday experiences.

    To know more about The Amenity Studio, follow @amenitystudioph on Instagram.

    Reference & Media Contact:

    CONRAD PR

    Ms. Lariza Garcia

  • HONOR 500 Series, Launched Globally

    HONOR 500 Series, Launched Globally

    Introducing HONOR 500 and HONOR 500 Pro with 200MP Portrait Engine, 8,000mAh HONOR Silicon-carbon Battery, and MagicOS 10.

    Manila, Philippines –   Global AI device ecosystem company HONOR today, December 12, 2025, announced the launch of the all-new HONOR 500 Series, comprising the HONOR 500 Pro and HONOR 500. The HONOR 500 Series redefines the mid-range segment with flagship-class portrait imaging, all-scenario live capture capabilities, extended endurance, and an upgraded MagicOS 10 experience designed for the next generation of young, always-on creators.  

    “With the HONOR 500 Series, we are redefining what consumers should expect from a standard, mid-range smartphone. The HONOR 500 is ‘standard’ done right, delivering a complete, well-rounded user experience that is engineered to impress. The HONOR 500 Pro goes a step beyond, building upon the solid foundation to improve upon every facet of the experience, just like what a ‘Pro’ model is expected to do,” said Fei Fang, President of Products at HONOR.

    200MP Portrait Engine: All-Scenario Live Photo

    Both models in the HONOR 500 Series feature the new 200MP AI Ultra-Clear Main Camera, equipped with a category-leading 1/1.4-inch CMOS sensor, and a 12MP ultra-wide camera. The HONOR 500 Pro also comes with a 50MP telephoto camera that supports HONOR’s self-developed SOIS stabilization system, delivering flagship-grade CIPA5.0 image stabilization performance to ensure images remain crisp and steady even during fast-paced or handheld shooting.

    The HONOR 500 Series delivers a comprehensive live imaging experience with industry-first front-and-rear Live portrait modes that add background blur, beauty effects, and atmosphere to every frame. It also introduces an industry-leading range of immersive film-inspired color options, offering six distinct Film Live modes for users to choose from. Additionally, the innovative Live Passerby Removal feature ensures that dynamic moments remain free from distractions, keeping you the focal point at all times. The series also supports effortless 4K-to-Live conversion, enabling users to easily transform 4K videos into 4K Live clips for seamless sharing on social media.

    Snapdragon Flagship Power: Smooth, Fast, and Reliable Performance

    The HONOR 500 is powered by the Snapdragon 8s Gen 4, while the HONOR 500 Pro upgrades to the Snapdragon 8 Elite, delivering flagship-level speed and responsiveness across both models. Paired with the HONOR Phantom Engine 3.0, which accurately anticipates graphical workloads and optimizes rendering processes, the HONOR 500 Series delivers remarkably stable gaming performance, with consistent frame rates in popular titles including Honor of Kings and Genshin Impact

    8,000mAh Battery: Two-Day Endurance in a Slim 6.55-inch Body

    The HONOR 500 Series features the class-leading 8,000mAh HONOR Silicon-carbon Battery, with an incredible energy density. HONOR 500 Pro and HONOR 500 also support 27W Wired Reverse Charging, providing a convenient way to power accessories and other devices on the go. The standard model also supports 80W wired charging, while the Pro model supports 80W wired charging and 50W wireless charging for effortless, rapid battery top-up.

    Flagship-Level Experience: Display, Connectivity, and MagicOS 10 Intelligence

    HONOR continues to lead the industry in eye-protecting display technology. The HONOR 500 Series supports a wide range of eye protection features, helping to alleviate discomfort from natural light fluctuation, flicker, brightness, and more. It also supports features such as AI Defocus Display and AI Motion Sickness Relief to enhance the viewing experience in everyday use.

    The HONOR 500 Pro also features the self-developed HONOR C1+ RF Enhanced Chip, which significantly improves signal reception, network stability, and uplink speed, ensuring smoother streaming, faster uploads in high-traffic and signal-weak areas.

    The HONOR 500 series is equipped with the all-new MagicOS 10 operating system, featuring the industry’s only tiered AI Button. This customizable one-touch button provides instant access to frequently used functions, delivering a more convenient and intelligent interaction experience, making smart living effortlessly accessible.

    Stunning Crystal-Clear Straight Display: Redefining Texture Standards with Exquisite Craftsmanship

    The HONOR 500 Series features an industry-leading integrated cold-carved unibody design, in which the camera module and rear glass are crafted as a single seamless piece. This creates a unified, sculptural surface with a refined hand feel. Benefiting from the redesigned body architecture, the device achieves an ultra-slim 7.75mm profile and an industry-leading narrow 1.05mm bezel. Its new horizontal camera layout emphasizes clean aesthetic lines while freeing internal space for a larger battery, and offers a more comfortable, unobstructed grip in both portrait and landscape orientation. With IP68 / IP69 / IP69K water and dust resistance, the HONOR 500 Series raises the bar for durability and tactile sophistication.

    Color and Availability

    The HONOR 500 Series is available in four crystal-inspired color options: Blue, Pink, Silver and Black. The HONOR 500 Series will be available in China.

    HONOR 500 Series in four colorways: Blue, Pink, Silver, and Black! The HONOR 500 Series will be available globally

    Never miss the latest updates—visit HONOR Philippines’ official website at www.hihonor.com, or follow their social media platforms: Facebook (@HonorPhilippines), Instagram (@honorph), and TikTok (@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

    About HONOR 

    HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

    Reference & Media Contacts:

    Pao Oga 
    PR Manager  paoo_honor@prl.ph   09190016898
    Denis Santos 
    PR Supervisor  deniss_honor@prl.ph  09171745327
  • CDO Marks 50 Years With the Holiday’s Perfect Pair: CDO Holiday Ham and Danes Queso de Bola

    CDO Marks 50 Years With the Holiday’s Perfect Pair: CDO Holiday Ham and Danes Queso de Bola

    CDO celebrates 50 years with the Holiday’s Perfect Pair.

    For 50 years, CDO Foodsphere, has been part of Filipino Christmas celebrations, from Noche Buena gatherings to holiday gifting with loved ones. This year, CDO marks its golden anniversary by spotlighting two enduring symbols of the Filipino holiday table: CDO Holiday Ham and Danes Queso de Bola.

    At the media event “Unwrapping the Holiday’s Perfect Pair” held at Manila House, CDO welcomed guests for an immersive holiday experience designed to spark creativity, connection, and celebration. The program showcased how the perfect pairing of CDO Holiday Ham and Danes Queso de Bola continues to make gatherings special, whether served during Noche Buena, shared at parties, or given as thoughtful gifts.

    A Three‑Part Program That Brought Christmas to Life

    Food Flight: A Flavor Journey With the Perfect Pair

    Guests enjoyed a guided tasting featuring three recipe applications using CDO Holiday Ham and Danes Queso de Bola, a playful but elevated showcase of how the duo can transform festive meals. The Manila House resident chef created especially for the event Holiday Ham & Pineapple Skewers with Honey Mustard Glaze, Danes Queso de Bola Truffle Croquettes, and Holiday Ham & Queso de Bola Breakfast Pandesal.

    The segment highlighted the versatility of both products, familiar enough to feel nostalgic, yet dynamic enough to inspire new traditions.

    Holiday Tablescaping: Style Meets Celebration

    Next, Laureen Uy, recognized as a fashion blogger and a leading voice in lifestyle and entertaining, showed how holiday hosting can be elevated through thoughtful tablescaping. Known for her bold combinations, refined eye for detail, and innate sense of visual storytelling, she was the perfect fit for this workshop, demonstrating how styling a table can set the tone for a warm and memorable holiday celebration.

    Her approach balanced modern aesthetics with personal warmth, layering textures and linens to instantly add depth, mixing warm neutrals with metallic accents for a festive palette, adding meaningful touches like handwritten cards and fresh herbs, and making her centerpieces the CDO Holiday Ham and Danes Queso de Bola.

    Laureen reminded guests that preparing a table is an act of care, more than decoration, it’s a gesture that tells loved ones they’re welcome, even before the first bite is served.

    Masterclass: Perfect Pairing Charcuterie Workshop

    The most interactive segment of the afternoon was a hands-on masterclass facilitated by Chef Marvin Agustin, who guided attendees in building their own festive charcuterie boards. While many first met him on screen, he has since become one of the country’s most celebrated restaurateurs, with multiple beloved dining concepts under his belt, including his newest restaurant that recently earned the prestigious Bib Gourmand recognition from the Michelin Guide. He emphasized that great charcuterie balances both taste and storytelling, contrasting textures, colors, and shapes arranged with intention.

    What made this segment memorable was its experiential nature, every attendee created and took home a personalized holiday board, making the workshop not only instructional but personal and fun.

    The Holiday’s Perfect Pair, More Than Traditions, A Shared Experience

    Throughout the event, CDO’s message was clear: the holiday season is about coming home, to flavors, to milestones, and to the people who matter.

    “As CDO celebrates its 50th anniversary, this moment reminds us of what matters most, Filipino families brought together by food that feels like home,” said Dr. Charmaine Ong‑Castro, Senior Vice President for Purchasing, Treasury and Corporate Governance. “Every home that welcomes CDO into their celebrations becomes part of our story, and we are grateful to be part of theirs.”

    “What we appreciate most about gatherings like today is seeing how people bring our products to life, not just through recipes, but through stories,” shared Jason Ong, Vice President for Emerging Businesses. “If these stories reach more families and inspire moments around the table this Christmas, then we know we’re creating moments that truly matter.”

    The true essence of Christmas is the joy of giving, choosing gifts that carry warmth and meaning. For many Filipino families, that joy is often expressed through food that feels personal and thoughtful. Whether it’s prepared at home or shared with others, the right pairing can instantly make the season special.

    For that special regalo, it’s the two that counts, CDO Holiday Ham, made from 100% premium whole meat of tender pork hind leg, the best cut for hams, perfectly paired with Danes Queso de Bola, with its bright red ball and creamy, indulgent flavor that brings festivity and nostalgia to every holiday table, the kind of rich, familiar taste that instantly reminds you that Christmas has arrived.

    “We invite everyone to rediscover why this holiday pairing continues to hold its place at the center of Filipino celebrations. Every family celebrates Christmas differently, but this simple Holiday pairing remains constant, one that brings comfort, familiarity, and connection,” said Marketing Manager Janna Ong‑Santos.

    A Christmas Celebration Through and Through

    Beyond the three signature segments, guests enjoyed a full Christmas table and grazing spread, complete with CDO Holiday Ham and Danes Queso de Bola, a visual and flavorful reminder of why these products remain must‑haves on every Filipino holiday table.

    CDO executives Jao Ong, Senior Customer Development Manager, Bernice Jalgalado, Vice President for Marketing, and Sammy Sih, Executive Vice President, also graced the celebration, reinforcing the company’s collective commitment to shaping the next 50 years of meaningful mealtimes.

    The afternoon ended with a delicious lunch, more festive moments, and guests taking home their handcrafted charcuterie boards. Long after the season ends, what stays with us are not the presents we opened, but the moments we shared, and the people who made us feel at home.

    Reference & Media Contact:

    CDOR

    Ms. Lariza Garcia

  • Leading insurer partners with LRT-1 to provide “The Gift of Protection” to thousands of daily commuters

    Leading insurer partners with LRT-1 to provide “The Gift of Protection” to thousands of daily commuters

    Leading insurer partners with LRT-1 to provide “The Gift of Protection” to thousands of daily commuters throughout December 2025. Malayan Insurance Co., Inc. (MICO), one of the country’s leading non-life insurance providers, has partnered with LRT-1 to power a month-long holiday campaign.

    This initiative offers complimentary Personal Accident (PA) insurance coverage to LRT-1 commuters throughout the entire month of December. The initiative, dubbed “The Gift of Protection,” aims to provide peace of mind to thousands of Filipino commuters during the busiest travel season of the year, when millions rush through Metro Manila’s railways for holiday shopping, year-end gatherings, and trips to provincial bus terminals for the Christmas break.

    “December is the most hectic time for Filipino commuters—carrying gifts, rushing to catch buses home, navigating crowded stations,” said Eden Tesoro, Chief Operating Officer of Malayan Insurance. “We wanted to cut through the holiday chaos with a meaningful gesture that reminds Filipinos that protection isn’t an expense—it’s a gift, and one we’re honored to give this Christmas season.”

    The campaign features a full station takeover at LRT-1’s Gil Puyat Station, a key transit point for commuters heading to Makati’s business districts and nearby provincial bus terminals. A fully-wrapped LRT-1 train will also traverse the line throughout December, spreading the message of safety and protection across the metro. Commuters can avail of the complimentary PA insurance coverage by simply scanning QR codes displayed throughout Gil Puyat Station and on the branded train.

    The seamless digital process requires only basic information—name and mobile number—and issues a digital policy certificate instantly. “This partnership with LRT-1 allows us to meet Filipinos where they are, literally,” Tesoro added. “We want to bring protection to the forefront during a time they need it most; that’s what future-proofing protection means to us.” The campaign reflects Malayan Insurance’s broader commitment to making insurance more accessible and relevant to everyday Filipinos, shifting the perception of insurance from a burdensome expense to a caring investment in one’s safety and future.

    The “Gift of Protection” campaign runs through the whole of December 2025, at LRT-1 Gil Puyat Station and aboard one roaming fully-wrapped train car.

    Reference & Media Contact:

    Malayan PR

    Ms. Lariza Garcia

  • A delightful new era for Gardenia: Diversifying beyond baking through spread, noodle and coffee brands that complement your daily fresh bread

    A delightful new era for Gardenia: Diversifying beyond baking through spread, noodle and coffee brands that complement your daily fresh bread

    Gardenia has diversifying beyond baking through spread, noodle and coffee brands that complement daily fresh bread in the community.

    For 27 years, Gardenia has led the industry in modernizing breadmaking in the country and in offering daily fresh bread to Filipino families nationwide. In line with the company’s mission to provide an assortment of great-tasting and enjoyable bakery, food and beverage products, Gardenia introduced new brands that greatly complement its freshly baked breads.

    A new era which began with Delicia, the company’s very own chocolate spread formulated to delight homes, Gardenia’s journey towards diversifying reached a new milestone in 2023 with the

    introduction of a new coffee brand, Coffee Smile, which brings joy and satisfaction in every cup, and Happy Mie, an authentic mi goreng instant fried noodle produced in Indonesia, where the best mi goreng is made.

    Delightfully Delicious with Delicia!

    Delicia Chocolate Spread is a delightful treat for anyone who loves chocolate! Available in Hazelnut Chocolate and Milky Chocolate, Delicia offers a rich, creamy texture that’s perfect for spreading on your Gardenia Classic White Bread or Pandesal.

    The smooth spread glides effortlessly over bread, making every bite a pure chocolate bliss.

    You can also try the newest variant, the Delicia Salted Caramel and enjoy the exquisite blend of sweet, butter caramel flavor with a pinch of sharp-salty taste that you can pair with bread, biscuits, waffles, and even fruits!

    Whether for breakfast, merienda, or as a snack on its own, Delicia brings sweetness and satisfaction to any moment. Indulge in this delightful chocolate spread and taste the magic yourself!

    Ibang klaseng meal time with Happy Mie!

    Happy Mie Mi Goreng captures the true essence of Indonesia’s beloved stir-fried noodles. Through its savory sweet soy sauce with a spicy kick and the delicious texture of its smooth and firm noodles, it guarantees an authentic, flavorful experience at an affordable price. Whether you choose the classic Original or the fiery Hot & Spicy variant, every bite delivers an irresistible burst of flavor that transports your taste buds to the vibrant streets of Indonesia, where mi goreng originated.

    And now, happiness comes in even more flavors! Happy Mie is also available in Mamielicious variants. The Happy Mie Chicken mamie offers a hearty, flavorful broth paired with perfectly firm noodles, while the Beef mamie delivers a rich, savory broth with the same satisfying noodle texture.

    Moreover, Happy Mie also takes the happiness to a cheeeeeesy new level with its Happy Mie Mi Goreng Cheese flavor bringing a cheesy umami twist to mi goreng’s classic sweet, savory, spicy flavors.

    From the bold flavors of Mi Goreng to the comforting Mamielicious taste of Mamie, Happy Mie has a variant for every craving, made with high-quality ingredients and ready in minutes. It’s the perfect choice for busy students, young professionals, and anyone craving a satisfying meal anytime, whether dining solo, sharing with friends, or enjoying with family, making mealtime happier.

    Smile Sarap in every cup with Coffee Smile!

    Coffee Smile by Gardenia is the perfect pair to your favorite Gardenia breads! Hot or cold, it brings smiles in every cup with its cafe-style flavors. Coffee Smile offers two exciting variants: Cafe Latte and Mocha Latte.

    Whether you prefer Cafe Latte — a perfect blend of coffee and milk, or the rich chocolate goodness of Mocha Latte, Coffee Smile brings a coffee shop experience at an affordable price. Its aromatic taste makes it a perfect treat for any time of day, from morning to night, Coffee Smile will bring delicious smiles in every cup.

    Unlimited Pairing Possibilities

    With this new era for Gardenia, consumers can enjoy a variety of food pairings that are all filling and delicious. From morning, lunch, merienda, dinner and even midnight snacks, whether you’re craving for a sweet spread for your pandesal, café-style hot or iced coffee with your muffin, or the spicy goodness of mi goreng as palaman for your classic white bread, Gardenia has got you covered.

    For Gardenia Philippines, it remains committed to producing your favorite bread that’s always freshly baked and masarap kahit walang palaman; but now, you can also look forward to more world-class Gardenia products that go beyond baking — with Delicia, Happy Mie and Coffee Smile — delightful products that complement your daily fresh bread.

    Reference & Media Contact:

    Mr. Richard C. Mamuyac

  • REX Champions a More Human Future at AECON 2025: Special Edition on Education 5.0

    REX Champions a More Human Future at AECON 2025: Special Edition on Education 5.0

    REX Education Champions a more human future at AECON 2025.

    In a world where technology continuously influences how people live, learn, and connect, one question remains urgent: how do we keep education human?

    Rex Education placed that question at the heart of this year’s Annual Educators’ Congress (AECON 2025): Special Edition on Education 5.0, held on October 23 and 24, 2025 at the Gallio Events Hall in Parañaque City. With the theme “Agentive, Ethical, Connected, Open, and Nurturing,” the congress gathered school leaders, teachers, and education advocates from across the country for 2 days of reflective conversations and practical exchanges focused on putting people at the center of learning.

    Reclaiming the Heart of Education

    While Education 4.0 was driven by innovation and digital transformation, Education 5.0 calls for balance. It seeks to place humanity back at the core of learning, embracing technology with care, empathy, and purpose.

    In his opening remarks, Rex Education CEO Don Timothy Buhain shared a heartfelt reflection on AECON’s significance and the deeper meaning of Education 5.0, emphasizing that “education has always been, and will always be, about people.” He explained that Education 5.0 is to make sure that as we move forward, we never forget the human being at the center of it all. “Technology will always be a means and a tool, but people will always be the purpose,” he emphasized.

    What Education 5.0 means for REX

    This year’s theme—Agentive, Ethical, Connected, Open, and Nurturing—defines REX’s vision for Education 5.0. Each word carries a practical and moral commitment.

    Being Agentive is about being self-directed and purposeful; also being involved and capable of taking action. Meanwhile, being Ethical concerns choices guided by our values, having integrity, compassion, and moral discernment. Being Connected points to the relationships that make learning possible—with schools, families, and communities. Moreover, being Open stands for inclusivity, accessibility, and transparency. Nurturing brings all these elements together. It calls for learning environments that support the whole person—intellect, emotion, and spirit—so learners can grow with confidence and succeed in life.

    Highlights of AECON 2025

    The first day of AECON featured an interactive Pre-Conference Session led by Dr. Edizon A. Fermin, Vice President for Academic Affairs at the National Teachers College. Through hands-on activities and reflective exercises, participants explored three key tenets: Institutionalizing Less is More, Opening Pathways and Doorways, and Investing in Immersion, gaining practical tools to help build a stronger, more future-ready Senior High School program.

    The main conference on October 24 opened with the Learner Panel Spotlight, “Kami Naman Talaga Sana,” and the keynote address, “Reclaiming Humanity in Education 5.0,” by Rev. Fr. Jessel “JBoy” M. Gonzales, SJ of Ateneo de Davao University.

    Two pannel discussions followed. The first panel, “Beyond Lifelong Learning: Content, Methodology, & Assessment that Matter,” featured esteemed education leaders Dr. Marlene Ferido, Dr. Violeta Valladolid, and Dr. Brando “ER” C. Palomar, moderated by Ms. Rita Atienza of the Ateneo de Manila University.

    The second panel, “Of Numbers and Narratives: Quality Schools that Promote IDEAS (Inclusion, Diversity, Equity, Access, Sustainability) In Focus,” featured Dr. Malcolm S. Garma and Ms. Maria Louella M. Tampinco. The session was moderated by Mr. Narcy Ador Dionisio, Executive Director of the Catholic Educational Association of the Philippines.

    The day’s sessions concluded with a synthesis led by Dr. Edizon A. Fermin, bringing together key insights and reflections from the discussions.

    A Shared Hope for the Future

    Across two inspiring days, AECON 2025 became a space where educators rediscovered the heart of their work. Through

    meaningful discussions and heartfelt exchanges, participants were reminded that the future of learning begins not with technology, but with people—those who teach, those who learn, and those who dare to make education better for all.

    As the conference came to a close, Rex Education reaffirmed its commitment to nurturing every Filipino learner and supporting teachers and school leaders through relevant, future-ready, and deeply human learning solutions.

    Because in the end, Education 5.0 is not only about adapting to the future—it’s about creating one led by heart, humanity, and purpose.

    Reference & Media Contact:

    Mr. Richard C. Mamuyac