Lily Cole to act as first global Brand Advocate for pioneering beauty brand
London, 22nd March, 19:30 hrs. The Body Shop, one of the 21st Century’s most iconic and pioneering Brands, today launched a new beauty movement – called Beauty With Heart – that will inspire individuals everywhere and transform the boundaries of beauty.
Beauty With Heart places emphasis on a beauty experience that is more than skin-deep, putting a human stamp on beauty and empowering people the world over to Look Good, Feel Good And Do Good.
Beauty With Heart will spring to life through a new store experience called Pulse, as well as through the active support of the first global Brand Advocate for The Body Shop, Lily Cole.
Activist, model and actor Lily Cole is the embodiment of the Brand’s strong Values and the first of a community of inspiring young activists.
Sophie Gasperment, Executive Chairman, The Body Shop, said: “We know that our Brand delivers more than beauty; our products truly contain heart as well. Today, we’re looking to a future where our vision of beauty can be experienced by new generations for whom it is all about looking good, feeling good and doing good, too.”
Lily Cole, global Brand Advocate for The Body Shop, said: “I have long been an advocate of the potential of using business and consumer power to cause positive change. The Body Shop takes a responsible attitude to people and the environment, and it feels amazing to be supporting a brand who are pioneers in that way of working.”
The launch took place in central London and attracted figures from the world of fashion, beauty and lifestyle such as Vivienne Westwood and Jo Wood.
The Body Shop became one of the world’s first ethical businesses when it opened its first store in 1976 in Brighton, UK. Today, The Body Shop welcomes over 275 million shoppers to its stores every year, and has over 2,700 stores in 63 countries worldwide.
Beauty With Heart will be rolling out in the UK from 3rd May, with global roll out to follow from 15th May onwards.
REFERENCE:
Angelica Pureza G. Tudtud Media Relations Officer Full Circle Communications Cell: +63917 705 0357 Tel: (02) 637-1116; 637-1118
Following the success of the epic kick-off the Hydration Revolution led by the CompleteSports Drink,New POWERADE ION4®with Advanced Electrolyte System recently, the brand finally comes face to face with one of the elite member of its dream team of ambassadors: international football player Neil Etheridge.
“We were all very excited the moment we knew Neil would be coming here for a game with the Philippine Azkals. It our pride to have garnered the support of such a talented, complete sportsman like him. A talented international football player who has made our country proud with his historic debut at the Europa League chooses POWERADE ION4 as his hydration partner. We couldn’t be any prouder and we know we couldn’t miss our chance to make a powerful welcome.” This exciting press and blogger unveiling was held last February 27, 2012 at the Makati B Function Room of the Makati Shangri-La Hotel.
For this breakthrough joining of forces, Neil joins multi-awarded runner and coach, Rio Dela Cruz, top fitness maven Chinggay Andrada, champion basketball player David Semerad. No doubt, like his premiere teammates, Neil Etheridge embodies POWERADE ION4 to the core. Not only is he on top of his game at such a young age, he’s got beyond exceptional skills. Truly a world-class athlete- that’s what he is.
“It’s a pleasure to be selected by POWERADE ION4 to be one of its ambassadors with fellow Filipino athletes. It’s always important to keep getting better. You have to keep trying to improve and be complete. Every single time you step on the field you want to be your best so I always choose the best equipment; the best, complete hydration partner. Hopefully with POWERADE ION4, I get to be one of the world’s best,” says Neil. Indeed, the popular football star is passionate in improving and achieving further. And he also knows that his body is his most important gear; the very reason why he would never settle for anything less than complete just like POWERADE ION4.
What makes it the complete sports drink? While other sports drinks have two ions, new POWERADE ION4® helps replenish water and the four key electrolytes typically lost in sweat: sodium, potassium, calcium and magnesium and provide carbohydrate fuel for your muscles. POWERADE ION4® encourages the body to absorb fluid and maintain fluid balance. Carbohydrates are replaced as well, supplying your working muscles with fuel, helping you sustain mental and physical performance as you exercise. To help you fight off dehydration, POWERADE ION4®doesn’t switch your thirst receptors off prematurely. It keeps you feeling thirsty until you’re properly rehydrated.
When sweating, the body loses more than just water. It loses essential electrolytes, which are important in exercise. The importance of each was reviewed by The American College of Sports Medicine, American Dietetic Association and Dietitians of Canada and it was learned that: Sodium is a critical electrolyte, which helps you sweat effectively and aids in muscle contraction; Potassium, on the other hand, is important in the overall energy metabolism; Third of the four key ions is calcium, which essential for overall bone metabolism; Lastly, magnesium plays a vital role in regulating cardiovascular and neuromuscular functions to sustain your performance. Drinking POWERADE ION4®, completely packed with these four vital ions, is the an effective way to replace fluid and fuel losses.
Powerade Ion4 is available in Mountain Blast, Orange Burst and Silver Charge in the new easy-grip 500mL bottles. The Mountain Blast and Silver Charge variants are also available in sports caps, perfect for rehydrating during exercise. Powerade is a trusted partner of many sports organizations in the country and the world. In fact, it is the official hydration partner of the 2012 Olympic athletes in London.
Complete your game with the complete sports drink, new POWERADE ION4 withAdvanced Electrolyte System. To learn more about this breakthrough product, go to the Powerade ION4 Facebook Fan Page (www.facebook.com/powerade) and/or follow @PoweradePH on Twitter.
REFERENCE:
Czar Carbonel Channel and Performance Planner, Search Specialist NEO@Ogilvy, OgilvyOne Worldwide Manila Winner, 1st Digital Excellence, 4As Agency of the Year Awards 2011
www.ogilvydo.com Direct Line: +63-2-238-7000 loc 7037 Mobile: +63-917-5623365 E-mail: czarina.carbonel@ogilvy.com
Did you know that first store of UNIQLO in the Philippines to open in June 2012? What fashions are you interested with the UNIQLO products?. I am interested with the styles, art, designs, quality and cost of the UNIQLO’s latest fashions for men, women and kids that they will offer to the community or society.
On February 9, 2012 in Tokyo, Japan, UNIQLO announced that it will open its first retail location in the Philippines, the UNIQLO Mall of Asia Store, in June 2012 in Metro Manila. The launch will reinforce UNIQLO’s rapidly growing retail presence in Southeast Asia, following the recent introduction of UNIQLO locations in Thailand, Malaysia and Singapore. The store will feature approximately 1,550 square meters of floor space within one of the region’s largest shopping centers, SM Mall of Asia, to offer Filipino shoppers all of UNIQLO’s latest fashions for men, women and kids.
SM Mall of Asia: One of the World’s Largest Shopping Malls
UNIQLO is opening its first store in the Philippines in SM Mall of Asia, one of the largest shopping malls in the world, occupying a waterfront site on Manila Bay spanning 407,000 square meters. This massive shopping complex hosts a wide range of retail tenants, including a number of major fashion brands, and is a major draw for both tourists and local residents. The new UNIQLO Mall of Asia Store will be one of SM Mall of Asia’s largest tenants.
Asia offers enormous growth potential for UNIQLO and is a key regional focus of the brand’s global expansion strategy. By January 2012, UNIQLO’s network of stores included 851 locations in Japan and 234 in other global markets, of which 214 are throughout the rest of Asia. UNIQLO started opening its first stores in Thailand in September 2011, following its successful expansion into Singapore and Malaysia, increasing its lineup in Southeast Asia to 11 retail locations. Now, as the brand continues to accelerate its regional expansion efforts, the UNIQLO Mall of Asia is set to offer the joy of truly great clothing to shoppers in the Philippines.
UNIQLO Official Facebook Page and Website goes online on February 9 We will be releasing the latest information and regular updates through the following sites. So please “Like” www.facebook.com/uniqlo.ph and visit www.uniqlo.com/ph.
Fast Retailing Philippines, Inc. Location: Metro Manila, the Philippines Chief Operating Officer: Katsumi Kubota Established: January 2012 Business: Opening and operation of UNIQLO stores in the Philippines Paid-in Capital: 400 million peso (approximately 720 million yen)
UNIQLO Mall of Asia Store Launch: June 2012 Address: SM Mall of Asia, Bay City, Pasay City, Philippines Sales Floor: Approximately 1,550 sqm
About UNIQLO and Fast Retailing
UNIQLO is a brand of Fast Retailing Co. (FR), a leading global Japanese retail holding company that designs, manufactures and sells clothing under five brands: Comptoir des Cotonniers, g.u., Princesse Tam Tam, Theory, and UNIQLO. With global sales of 820 billion yen for the 2011 fiscal year ending August 31, 2011, FR is the world’s fourth largest apparel retail company and UNIQLO is Japan’s leading specialty retailer.
Today UNIQLO has more than 1,000 stores worldwide, namely in the U.S., U.K. France, Russia, China, Hong Kong, Taiwan, Singapore, Malaysia, Thailand and Korea, as well as Japan. UNIQLO continues to open large-scale stores in some of the world’s most important cities and locations, as part of its ongoing efforts to solidify its status as a truly global brand. UNIQLO operates an integrated business model under which it designs, manufactures, markets and sells high-quality, casual apparel in line with its ‘Made for All’ philosophy.
With a corporate statement committed to changing clothes, changing conventional wisdom and change the world, FR is dedicated to creating great clothing with new and unique value to enrich the lives of people everywhere.
For more information about UNIQLO, please visit UNIQLO Philippines Facebook page facebook.com/uniqlo.ph and homepage www.uniqlo.com/ph/
Reference & Media Contact: Irish Santos AMPR Publicity Inc. Tel: 632-706-1971
WHEN WE EXPECT MORE from the most important things in our life, we need to cross the line into better things—we leave behind what was in the past, in order to achieve more in the present and the future. This crucial, life-changing decision is presented in the new AXA Philippines TV commercial.
The TVC is shot in sepia and blue hues, showing different people at different life stages, from yuppies to families just starting out; to young couples; to someone on crutches recovering from an injury. At first, they all stand on the brink of decision, as they get ready to cross the red line (representing the switch in the AXA logo).
When the final decision is made, however, the sepia and blue hues give way to brightness breaking through the gloom. The sense of freedom, vitality and possibility shines in the smiles and bright faces of those who walked across the line.
World’s number one
LIFE’S UNCERTAINTIES require having a reliable, strong and trusted partner. AXA Philippines offers financial protection and insurance solutions that fit every stage of life. AXA Philippines belongs to the international AXA Group trusted by 95 million customers in 61 countries. AXA is the number one insurance brand in the world (Interbrand Report, 2011).
Choosing the right insurance provider gives you peace of mind when it comes to your financial future and the financial security of your family. This is especially true when the provider is consistently reliable, available and attentive to your needs—and is the world’s number one insurance brand as well.
“AXA as a global brand has always been a trusted provider of financial protection; this is true for its 95 million customers in 61 countries. Recently, Interbrand—one of the top international brand consultancies–named AXA the world’s Number One insurance brand for the third consecutive year.
“AXA Philippines brings the same top quality products and services to its policy holders in the Philippines. We are here to listen to our customers needs and be their reliable partner in helping them protect, support and manage their financial future,” said AXA Philippines President & CEO, Rien Hermans.
Interbrand ranked AXA number one in the world from 2009 to 2011 for the following reasons: 1) AXA’s ability to “redefine its industry by focusing on customer insights”; 2) AXA’s consistent performance in being “available, attentive and reliable” towards its clients; and its success in offering clients “tangible proofs” of how it fulfills its promises; and 3) The strong commitment to the AXA brand by the company’s members at the senior and employee levels.
Interbrand, one of the largest firms in the world specializing in brand analytics, brand strategy and brand valuation, also put AXA as 53rd best brand in the world across all categories; and fourth best French brand across all industries.
Listening to the customer
WHOM DO YOU TRUST when it comes to your personal goals and financial needs? AXA Philippines has customized insurance solutions that are tailor-fit each policyholder’s needs–whether to protect the future of loved ones or increase and manage one’s assets and wealth. AXA is the number one insurance brand in the world (Interbrand Report, 2011).
Hermans explained that AXA is redefining insurance industry standards with its products and its customer approach. He said that instead of offering pre-packaged products off the shelf—a products-based approach—what AXA offers clients are based on their needs.
“The first step we take is to listen to the client’s needs. What are his or her goals? What sort of financial future does he or she envision? Only when we know the answers to these questions can we begin to create a customized, personalized package of solutions for them—one that is the right fit for their needs and goals,” explained Hermans.
Affordable and convenient
Such personalized financial solutions are always worth the investment. Besides the assurance that your insurance package is exactly what you need, AXA customers also enjoy value for their investment.
“Our premiums are matched to the client’s disposable income. This makes payments easy and affordable since they are within the client’s budget and follows his or her current cashflow,” explained Hermans.
AXA also makes the process of application, payments and claims clear, simple and convenient for customers. For example, application forms are already attached to brochures and such forms have been simplified for ease in filling them out.
Payments are also made more convenient through auto debit and auto charge features. Claims processing is also made simple and tailored to the type of insurance benefit.
For every stage of life
As shown in the AXA TVC, customers from all walks of life will find a set of customized solutions for AXA—at whatever life stage they are currently in.
Whether one is a young urban professional who wants to start early in securing his financial future, or a breadwinner seeking to secure his or her family’s financial needs, AXA is able to provide customized solutions for them. AXA also has solutions for wealth management.
“Younger customers, who are beginning their careers and have less flexibility with their disposable income, will find that they can start investing in insurance in an easy and affordable way through AXA.”
“Breadwinners on the other hand will get assurance and peace of mind that their investments are secure and that claims can be availed of reliably and conveniently.”
“AXA also has products that take care of wealth management. We have clients who need advice on how to invest the considerable assets they worked hard to gather through the years. While they are already asset-rich, they still need reliable, dependable and expert assistance to achieve their financial goals,” stated Hermans.
95 MILLION PEOPLE IN 61 COUNTRIES put their faith, their financial needs and their protection in the hands of AXA, the number one insurance brand in the world (Interbrand Report, 2011). AXA Philippines brings the same international quality insurance solutions and protection to every customer in the Philippines.
Knowing all of these, crossing the line no longer seems too daunting. In fact, it just might be one of the best decisions you can make in your life.
AXA Philippines is one of the leading and fastest-growing insurance providers the country since it began operations in 1999. For more information on its products and services, call +632.5815.292 / +632.3231.292 or email Customer.Service@axa.com.ph
AXA is one of the world’s leaders in financial protection and wealth management. Originating from France, it serves a global clientele of 95 million customers in 61 countries, with 4.3 billion Euros in adjusted earnings as of 2010. For more information, please log on to http://www.axa.com/en/group/profile
REFERENCE:
Chris Cahilig/ Liza Vicente
Judy Ann Teo Christopher Cahilig Consultancy Services Unit 2203 Cityland Shaw Tower, St. Francis Street cor. Shaw Blvd., Mandaluyong City Cellphone: 09322453779 Landline: (02)687-2649
The search for the next faces of Solo for 2012 is EXTENDED due to popular request! Submission of entries is extended until November 30 and Voting ends on December 2.
Solo Online Model Search gets bigger on its 3rd year as Solo celebrates and relive the greatest and most-loved comic character of all time KENKOY created by the Father of Philippine Cartoon Tony Velasquez.
After successfully launching Jaggy Tallada and Jhonna Flor as 2010’s grand winners and Mehran Khaledi and Phoebe Rutaquio as 2011’s grand winners, we are now on search for two new faces of Solo to be officially unveiled in 2012.
Head over to the contest site www.solo.com.ph/modelsearch2011 and be part of this year’s search! You may be the next face of Solo by submitting your creative photo entries or by taking part by supporting and voting for your fave entries! Entries will be judged according to the following criteria: 30% Voter’s Choice and 70% Solo’s Choice (40% for Being Photogenic, 20% for Creativity and Styling and 10% Layout) for a total of 100%. The highest scorers: 10 Male Photo Entries and 10 Female Photo Entries will be the finalists. The top 20 finalists will have a go-see and interview with the judges. Cash Prizes and gift certificates await the grand winners for Best Male and Best Female Photo Entries, as well as their partner Graphic Artist/Photographer. There are also prizes for the lucky voters so keep your votes coming in and you might win Solo shopping GCs!
Male Winner of Solo Online Model Search 2011, Mehran Khaledi
Female Winner of Solo Online Model Search 2011. Pheobe Rutaquio
Get updates via Solo website, Facebook and Twitter pages. http://www.solo.com.ph/modelsearch2011/
DIAN DELA CRUZ
Fashion Marketing Executive
Freeway / Solo / Ensembles / 22BC
Elite Garments Int’l Inc.
LOYAL CUSTOMERS OF TOMATO STORES are in for a reward in time for the Christmas Season: The Tomato Red Card is a loyalty card, privilege card and points-collection card-in-one that gives monthly perks and treats for the cardholder.
The Tomato Red Card is available starting November in all Tomato branches nationwide upon purchase of a Tomato 2012 Datebook. The card may be used at any Tomato store.
Customers who purchase a Tomato Datebook 2012 will receive both a Red Card and a Reward Yourself Card. The second card lets a customer earn vouchers and a 15 percent discount on purchases during his or her birthday. The Reward Yourself Card is only available to Red Card holders and may be used starting 2012.
Tomato Datebook 2012 is available in four chic designs—choose one that best suits your look and personal style!
“The Red Card gives access to varying monthly privileges and treats that are exclusive to cardholders. These include exclusive sales, special discounts; points accumulation and redemption of items; limited edition giveaways and a lot more,” said Lennie Dionisio, Tomato Marketing Director. She added that Red Card owners will receive information about upcoming monthly privileges thru e-mail, Facebook, the Tomato webite or at Tomato stores.
To activate the Red Card, the cardholder must go online at the Tomato website (www.tomato.ph). While the Red Card is not usable for online shopping, there are online promotions that will be exclusive to Red Card holders only.
Visit a Tomato store now and get your very own Red Card! Available in all of these Tomato locations: Glorietta Makati, SM San Lazaro, SM Manila, SM Mall of Asia, SM Sta. Mesa, SM Megamall, SM Fairview, SM North Edsa, Robinsons Metro East, Robinsons Place Ermita, TriNoma, Starmall, Marquee Mall, RCBC Plaza, La Fuerza, Market! Market!, SM Bacoor, SM Bicutan, and Southmall.
REFERENCE:
Chris Cahilig/ Liza Vicente
Judy Ann Teo Christopher Cahilig Consultancy Services Unit 2203 Cityland Shaw Tower, St. Francis Street cor. Shaw Blvd., Mandaluyong City Cellphone: 09322453779 Landline: (02)687-2649
AXA maintains its status as the top insurance brand in the world for the third consecutive year. This after global consultancy firm Interbrand released its 2011 rankings for the best global brands. For 2011, AXA is ranked number one global insurance brand; 53rd best brand in the world across all categories; and fourth best French brand across all industries.
“We are very happy about our Interbrand ranking. It affirms to us that we’re doing the right things for our customers throughout the world. We bring the same world-class quality of protection products and services here in the Philippines for our clients, their loved ones, and their financial security,” said AXA Philippines President & CEO, Rien Hermans.
Interbrand is one of the largest brand consultancies in the world, specializing in brand analytics, brand strategy, brand valuation and other services. It ranked AXA number one in the world for the following reasons:
1) AXA’s ability to “redefine its industry by focusing on customer insights”; 2) AXA’s consistent performance in being “available, attentive and reliable” towards its clients; and its success in offering clients “tangible proofs” of how it fulfills its promises; and 3) The strong commitment to the AXA brand by the company’s members at the senior and employee levels.
A leading brand
AXA Philippines is one of the largest life insurers in the Philippines and one of the fastest growing companies, registering higher than industry growth since its inception in 1999.
As of December 31, 2010, the Philippine Insurance Commission ranked AXA Philippines in third place overall, with P8.36 billion in total premium income. In terms of first-year premiums, AXA Philippines leads with P6.64 billion in income, making it the preferred provider of unit-linked (also called “investment-linked” or “variable”) life insurance, with more than 30 percent market share. AXA Philippines specializes in providing insurance, investment-linked products and other solutions that are customized to each policyholder’s needs.
AXA Philippines’ investments are managed by the Metropolitan Bank and Trust Company (Metrobank), the premier universal bank and among the foremost financial institutions in the Philippines. This partnership makes AXA Philippines most effective in helping clients plan their life goals for income protection, education, retirement, critical illness protection, and estate planning.
“All of us at AXA Philippines see the Interbrand ranking as a measure of our responsibility to our clients; it is also a measure of their trust in us. This responsibility and trust are very precious. We are even more inspired to listen to our clients, learn about their needs and provide customized solutions for them. We are committed to continuously earning their trust and giving customers what they need,” said Hermans.
AXA is one of the world’s leaders in financial protection and wealth management. Originating from France, it serves a global clientele of 95 million customers in 61 countries, with 4.3 billion Euros in adjusted earnings as of 2010. For more information, please log on to http://www.axa.com/en/group/profile. For more information on its products and services, call +632.5815.292 / +632.3231.292 or email Customer.Service@axa.com.ph
REFERENCE:
Chris Cahilig/ Liza Vicente
Judy Ann Teo Christopher Cahilig Consultancy Services Unit 2203 Cityland Shaw Tower, St. Francis Street cor. Shaw Blvd., Mandaluyong City Cellphone: 09322453779 Landline: (02)687-2649
BE GROOVY AND DELICIOUS WITH 70s-inspired collection from Tomato–your store for fresh, chic, trendy and bold fashion statements. The new groove is all about fun and attitude–let all of that hang out when you wear Tomato’s hottest apparel and accessories from its Seventies Groove Collection for women.
The 1970s were all about individuality, women empowerment and fun–with the right touch of daring mixed in. Tomato’s new, updated and upgraded 70s retro collections bring the same attitude and create the same groove for the 21st century fashionistas.
The Seventies Groove Collection is tailor-fitted to the needs of modern women to step back from her hectic routine and express herself in a more natural, laid back fashion–but with colors, patterns and textures that express both individual taste and whimsy.
Sheerific
“Tomato offers trendy, chic apparel and accessories that are innovative, creative—but more importantly, they are always relevant to our market. The 70s-inspired collections can be mixed and matched to reflect each customer’s individual attitude and expression—creating a look that is truly his or her own,” says Managing Director Lennie Dionisio.
One of the greatest strengths of Tomato is its wide and in-season selection that is always in store. The fashion brand makes sure that new items are added to its collection so that their shoppers could wear the latest trends.
“More choices means more fun,” Store and Operation Manager Willard Centeno quips.
Seventies Groove Collection
Seventies Groove Collection is filled with crazy prints, free-flowing sheers, and comfy crochets to achieve the “disco look”. There are bright colored tops and bottoms in the collection as well that remind us of the strobe lights on the dance floor.
Print on Print
“The 70s was a pretty interesting decade. People loved going to the disco and it was the time when glam rock was born. Women today can channel the fun, energy, and eccentricity of the 70s with the items from our Seventies Groove Collection,” Marketing Manager Lennie Dionisio says.
With the apparel from this retro-revival collection, women can try a number of styles that are very 70s yet modern: color blocking, print on print, playing with sheer tops and skirts as well as looking sultry with chiffon tops.
Seventies Sultry
Dionisio relates, “The key to achieving a great 70s style is to choose vintage-looking pieces, which you can get from our Seventies Groove Collection, and pair them with some modern touches. This will definitely produce a chic groovy look.”
Color me Bright
Check out Tomato’s newest collections in these branches: Glorietta Makati, SM San Lazaro, SM Manila, SM Mall of Asia, SM Sta. Mesa, SM Megamall, SM Fairview, SM North Edsa, Robinsons Metro East, Robinsons Place Ermita, TriNoma, Starmall, Marquee Mall, RCBC Plaza, La Fuerza, Market! Market!, SM Bacoor, SM Bicutan, and Southmall.
