Author: WILMAR NICOLAS DULDULAO

  • Cool Down and Relax with Evercool

    Cool Down and Relax with Evercool

    Roberts AIPMC’s line of high-quality automotive radiators brings the best value—and peace of mind—to vehicle owners.

    Cool down. Relax. Never mind if the traffic congestion thickens; never mind if the afternoon heat rises to unbearable temperatures.

    As long as the heart of your car’s engine bay is powered by an Evercool radiator, you can breathe easy.

    This is the assurance that Roberts Automotive and Industrial Parts Manufacturing Corporation (Roberts AIPMC) provides as it continues to supply Evercool, the Philippines’ leading line of automotive and industrial radiators. Stamped with cutting-edge technology, built to international manufacturing standards, and engineered for maximum cooling efficiency, Evercool radiators are uniquely designed to perform under extreme conditions, thus preventing engines—and tempers—from ever overheating.

    Roberts AIPMC launched the first Evercool in 1993, and it has since expanded the product catalog to 350 models of high-quality radiators. Each of these is certified 100 percent leak-free and reflects the excellence of the company’s ISO 9001:2008-certified quality management system, which is strengthened by an international-standard manufacturing process that subjects all the radiators to several rigorous quality control and durability tests: leak tests, jig fit tests, prolonged vibration tests, high loads of pressure tests, and long-distance road tests—all conducted at Roberts AIPMC’s 1,300-sqm. manufacturing plant at the Canlubang Industrial Estate in Cabuyao, Laguna.

    It’s a system that has worked since day one, and continues to please the company’s clients in both the local and international markets. The recognition given to the Evercool brand by original equipment manufacturer (OEM) assemblers like Mitsubishi Motors Philippines, Isuzu Philippines, Columbian Motors and Pilipinas Hino —to name a few industry clients—thus comes as no surprise to Roberts AIPMC, which traces its roots to the RGC Group of Companies, the same industrial giant responsible for creating the hugely popular Uratex brand of polyurethane foams and exquisite mattresses.

    Of course, the RGC Group of Companies isn’t just about mattresses and radiators; it actually stands as an industrial giant with diversified businesses that represent the plastic, food packaging, textile, metal-engineered products, spring, and lamination industries. But if

    there is anything that connects Evercool and Uratex, it is that both brands are known for their credibility, reliability, and affordability: signature qualities that give peace of mind to customers who, whether they’re going to bed or hitting the road, simply seek the best possible value for their money, plus all the simple joys and conveniences that money cannot buy.

    Joys like a smooth drive, without car parts faltering, and conveniences such as the extra protection that Evercool provides from radiator leaks, cracked tanks, damaged fans, and squandered pesos. Roberts AIPMC also offers a strong warranty protecting each radiator against defects, as well as a wide range of service solutions—including radiator assembly, special fabrication, supply of core, and “recoring” services—delivered by highly trained professionals whose ultimate goal is to maximize the performance of Evercool, while minimizing all sorts of hassles and worries.

    That way, vehicle owners can stay cool. Relax. Not trouble themselves over engines possibly heating up and breaking down amidst hot, harsh environments. Thanks to Evercool radiators, the road from here to the next stop is a smooth and peaceful one. For more about Evercool radiators, visit www.roberts.com.ph.

    Reference: Arvin Ligon

    AMPR Publicity and Communications Inc.

    0917.5503560

  • UNIQLO’s First Store In Philippines To Open In June

    UNIQLO’s First Store In Philippines To Open In June

    UNIQLO today announces that it will open its first retail location in the Philippines, the UNIQLO Mall of Asia Store, in June 2012 in Metro Manila. The launch will reinforce UNIQLO’s rapidly growing retail presence in Southeast Asia, following the recent introduction of UNIQLO locations in Thailand, Malaysia and Singapore. The store will feature approximately 1,550 square meters of floor space within one of the region’s largest shopping centers, SM Mall of Asia, to offer Filipino shoppers all of UNIQLO’s latest fashions for men, women and kids.

    SM Mall of Asia: One of the World’s Largest Shopping Malls

    UNIQLO is opening its first store in the Philippines in SM Mall of Asia, one of the largest shopping malls in the world, occupying a waterfront site on Manila Bay spanning 407,000 square meters. This massive shopping complex hosts a wide range of retail tenants, including a number of major fashion brands, and is a major draw for both tourists and local residents. The new UNIQLO Mall of Asia Store will be one of SM Mall of Asia’s largest tenants.

    Asia offers enormous growth potential for UNIQLO and is a key regional focus of the brand’s global expansion strategy. By January 2012, UNIQLO’s network of stores included 851 locations in Japan and 234 in other global markets, of which 214 are throughout the rest of Asia. UNIQLO started opening its first stores in Thailand in September 2011, following its successful expansion into Singapore and Malaysia, increasing its lineup in Southeast Asia to 11 retail locations. Now, as the brand continues to accelerate its regional expansion efforts, the UNIQLO Mall of Asia is set to offer the joy of truly great clothing to shoppers in the Philippines.

    UNIQLO Official Facebook Page and Website goes online on February 9

    We will be releasing the latest information and regular updates through the following sites. So please “Like” www.facebook.com/uniqlo.ph and visit www.uniqlo.com/ph.

    Fast Retailing Philippines, Inc. Location: Metro Manila, the Philippines Chief Operating Officer: Katsumi Kubota Established: January 2012 Business: Opening and operation of UNIQLO stores in the Philippines Paid-in Capital: 400 million peso (approximately 720 million yen) UNIQLO Mall of Asia Store Launch: June 2012 Address: SM Mall of Asia, Bay City, Pasay City, Philippines Sales Floor: Approximately 1,550 sqm

    About UNIQLO and Fast Retailing

    UNIQLO is a brand of Fast Retailing Co. (FR), a leading global Japanese retail holding company that designs, manufactures and sells clothing under five brands: Comptoir des Cotonniers, g.u., Princesse Tam Tam, Theory, and UNIQLO. With global sales of 820 billion yen for the 2011 fiscal year ending August 31, 2011, FR is the world’s fourth largest apparel retail company and UNIQLO is Japan’s leading specialty retailer.

    Today UNIQLO has more than 1,000 stores worldwide, namely in the U.S., U.K. France, Russia, China, Hong Kong, Taiwan, Singapore, Malaysia, Thailand and Korea, as well as Japan. UNIQLO continues to open large-scale stores in some of the world’s most important cities and locations, as part of its ongoing efforts to solidify its status as a truly global brand. UNIQLO operates an integrated business model under which it designs, manufactures, markets and sells high-quality, casual apparel in line with its ‘Made for All’ philosophy.

    With a corporate statement committed to changing clothes, changing conventional wisdom and change the world, FR is dedicated to creating great clothing with new and unique value to enrich the lives of people everywhere.

    For more information about UNIQLO, please visit UNIQLO Philippines Facebook page facebook.com/uniqlo.ph and homepage www.uniqlo.com/ph/

    For media inquiries, please contact:

    Irish Santos

    AMPR Publicity Inc.

    Tel: 632-706-1971

  • Pinoy Pizza Forever

    Pinoy Pizza Forever

    Pizza and pasta are two Italian food favorites that have been integrated into the Filipino table fare. But unlike our Mediterranean friends, we like our pizza and pasta sweet and with a hint of spice.

    3M Pizza has been well known for its ham and cheese pizza with a crispy thin crust that is smothered with sweet, home-style tomato sauce. For over 43 years now, this pizza has made millions of Filipino pizza lovers happy and satisfied. “We all practically grew up or grew old with it,” said Emmanuel Sun, one of the five co-owners of Three M Golden Pizza Corp.,

    3M Pizza Pie was founded by Merle B. Hemedes in 1969 together with her three sisters. A regular pizza lover in New York, she thought of reinventing her pizzas by making a unique sauce that caters to the Filipino palate. To make her “pizza pie” more accessible, she put up a small kiosk outside the family’s toy shop business at Araneta Arcade in Quezon City. It became an instant hit since it was the first time Filipinos ever tasted pizza. 3M Pizza, now under new a management, returns to the market in 2006 with aggressive plans to re-establish itself as the leading quick-serve pizza, pasta and snacks in the country by reinventing the brand and upgrading its image. The new owners streamlined the operations and implemented a semi-automated production process. They also established an R&D team composed of culinary chefs and market analysts who helped the company develop new products and new unique Pinoy pizza line.

    With a name that is as strong as ever, a recreated brand logo and store look, better and more exciting pizza and pasta offerings, and aggressive marketing efforts, 3M Pizza is taking the business to the next level—franchising.

    With the help of a franchising consultant, the company is offering an exciting food business prospect to budding entrepreneurs that is easy to operate and learn yet profitable to own.

    Since 1969, 3M Pizza is characterized by its pizza unique sweet and slightly spicy sauce that caters to the Filipino taste and with a thin crispy crust topped by ham and cheddar cheese. Since then, it has expanded to 7 more flavors—top-billed by best-seller Hawaiian Delight with pineapple and ham, garlic and cheese, Pepperoni Feast, Mushroomania, Gardener’s Delight, Beefy Meat Sauce, and 3M Pizza Supreme. All these toppings are offered in mini (7-inch diameter). Medium (10 inches) and mega (13 inches) sized. In addition, the company now also offers lasagna, spaghetti, 3M Pizza Roll and Cheesedog.

    The company also plans to offer new toppings inspired by Filipino dishes, one of which is the spicy Bicol Express. The pasta line will also be expanded to include a new spaghetti sauce with hotdog, as well as baked Mac and “palabok.”

    The favorite among the set of pizza flavors is the 3MSupreme

    A prototype big store is also in the works that will offer meal packages that include crispy and spicy fried chicken, sago’t gulaman drink and even sweet dessert pizza concoctions.

    For details and inquiries about franchise packages, visit their website www.3mpizzapie.com.ph or call tel. 4128636 or email inquiries@3mpizzapie.com.ph.

  • Bask in summer’s delight with Home Mavericks’ Summer Collection 2012

    Bask in summer’s delight with Home Mavericks’ Summer Collection 2012

    Summer’s here and what better way to relax than in Home Mavericks’ latest collection for summer, composed of inspiring yet relaxing furniture pieces that will surely delight any owner and bring a relaxing and fresh feeling to any garden, veranda, or just about any place at home.

    BELIZE COLLECTION

    Consider Home Mavericks’ “Solstice” collection. Though in a “solstice” event the sun is at its highest position, your comfort and relaxation level with the “Solstice” collection of Home Mavericks is also at its peak. With its high-back “sulihiya” weave couch, enjoy your “chill out” time, whether in the company of friends, loved ones or family. As soon as you hit the couch, make sure there is freshly squeezed lemonade or any tropical juice to quench your thirst and a well shaded umbrella to protect your skin from the sun.

    GAZA COLLECTION

    If there is a term called “elegant relaxation,” then Home Mavericks’ “Belize” collection truly fits the bill. Imagine having your own place to unwind where you can bask in total elegance, comfort and style—right in the comforts of your own home’s veranda. Spend time with friends, office barkada, high school or college buddies as you all bask in total opulence and sophistication while having some drinks and reminiscing about fun and thrilling memories.

    SOLSTICE COLLECTION

    Finally, every hard working man—or woman—deserves his or her own space to come home to after a tiring and stressful day at the office. It’s a welcome relief to loosen up and settle down, relax your muscles and unwind your brain from all the pressure and tension that surrounded you just a couple of hours ago. What would be a better reward than to bask in your “Gaza” collection by Home Mavericks that features its desert sand twisted abaca synthetic fiber that sets off a feeling of vacation right in your own abode—or it’s “stay-cation” for that matter.

    Home Mavericks is located at G/F 926 Arnaiz Ave. (formerly Pasay Road), Makati City 1223 (across New World Hotel). Call 844-9549 or visit www.homemavericks.com for more details.

  • The Body Shop Launches A New Beauty Movement: Beauty With Heart

    The Body Shop Launches A New Beauty Movement: Beauty With Heart

    Lily Cole to act as first global Brand Advocate for pioneering beauty brand 

    London, 22nd March, 19:30 hrs.  The Body Shop, one of the 21st Century’s most iconic and pioneering Brands, today launched a new beauty movement – called Beauty With Heart – that will inspire individuals everywhere and transform the boundaries of beauty.

    Beauty With Heart places emphasis on a beauty experience that is more than skin-deep, putting a human stamp on beauty and empowering people the world over to Look Good, Feel Good And Do Good.

    Beauty With Heart will spring to life through a new store experience called Pulse, as well as through the active support of the first global Brand Advocate for The Body Shop, Lily Cole.

    Activist, model and actor Lily Cole is the embodiment of the Brand’s strong Values and the first of a community of inspiring young activists.

    Sophie Gasperment, Executive Chairman, The Body Shop, said: “We know that our Brand delivers more than beauty; our products truly contain heart as well.  Today, we’re looking to a future where our vision of beauty can be experienced by new generations for whom it is all about looking good, feeling good and doing good, too.”

    Lily Cole, global Brand Advocate for The Body Shop, said: “I have long been an advocate of the potential of using business and consumer power to cause positive change.  The Body Shop takes a responsible attitude to people and the environment, and it feels amazing to be supporting a brand who are pioneers in that way of working.

    The launch took place in central London and attracted figures from the world of fashion, beauty and lifestyle such as Vivienne Westwood and Jo Wood.

    The Body Shop became one of the world’s first ethical businesses when it opened its first store in 1976 in Brighton, UK. Today, The Body Shop welcomes over 275 million shoppers to its stores every year, and has over 2,700 stores in 63 countries worldwide.

    Beauty With Heart will be rolling out in the UK from 3rd May, with global roll out to follow from 15th May onwards.

    REFERENCE:

    Angelica Pureza G. Tudtud
    Media Relations Officer
    Full Circle Communications
    Cell: +63917 705 0357
    Tel: (02) 637-1116; 637-1118

  • Powerade Ion4 Complete Sports Drink Launched Elite Athletes Lead Hydration Revolution

    Powerade Ion4 Complete Sports Drink Launched Elite Athletes Lead Hydration Revolution

    Following the success of the epic kick-off the Hydration Revolution led by the Complete Sports Drink, New POWERADE ION4® with Advanced Electrolyte System recently, the brand finally comes face to face with one of the elite member of its dream team of ambassadors: international football player Neil Etheridge.

    “We were all very excited the moment we knew Neil would be coming here for a game with the Philippine Azkals. It our pride to have garnered the support of such a talented, complete sportsman like him. A talented international football player who has made our country proud with his historic debut at the Europa League chooses POWERADE ION4 as his hydration partner. We couldn’t be any prouder and we know we couldn’t miss our chance to make a powerful welcome.” This exciting press and blogger unveiling was held last February 27, 2012 at the Makati B Function Room of the Makati Shangri-La Hotel.

    For this breakthrough joining of forces, Neil joins multi-awarded runner and coach, Rio Dela Cruz, top fitness maven Chinggay Andrada, champion basketball player David Semerad. No doubt, like his premiere teammates, Neil Etheridge embodies POWERADE ION4 to the core. Not only is he on top of his game at such a young age, he’s got beyond exceptional skills. Truly a world-class athlete- that’s what he is.

    “It’s a pleasure to be selected by POWERADE ION4 to be one of its ambassadors with fellow Filipino athletes. It’s always important to keep getting better. You have to keep trying to improve and be complete. Every single time you step on the field you want to be your best so I always choose the best equipment; the best, complete hydration partner. Hopefully with POWERADE ION4, I get to be one of the world’s best,” says Neil. Indeed, the popular football star is passionate in improving and achieving further. And he also knows that his body is his most important gear; the very reason why he would never settle for anything less than complete just like POWERADE ION4.

    What makes it the complete sports drink? While other sports drinks have two ions, new POWERADE ION4® helps replenish water and the four key electrolytes typically lost in sweat: sodium, potassium, calcium and magnesium and provide carbohydrate fuel for your muscles. POWERADE ION4® encourages the body to absorb fluid and maintain fluid balance. Carbohydrates are replaced as well, supplying your working muscles with fuel, helping you sustain mental and physical performance as you exercise. To help you fight off dehydration, POWERADE ION4®doesn’t switch your thirst receptors off prematurely. It keeps you feeling thirsty until you’re properly rehydrated.

    When sweating, the body loses more than just water. It loses essential electrolytes, which are important in exercise. The importance of each was reviewed by The American College of Sports Medicine, American Dietetic Association and Dietitians of Canada and it was learned that: Sodium is a critical electrolyte, which helps you sweat effectively and aids in muscle contraction; Potassium, on the other hand, is important in the overall energy metabolism; Third of the four key ions is calcium, which essential for overall bone metabolism; Lastly, magnesium plays a vital role in regulating cardiovascular and neuromuscular functions to sustain your performance. Drinking POWERADE ION4®, completely packed with these four vital ions, is the an effective way to replace fluid and fuel losses.

    Powerade Ion4 is available in Mountain Blast, Orange Burst and Silver Charge in the new easy-grip 500mL bottles. The Mountain Blast and Silver Charge variants are also available in sports caps, perfect for rehydrating during exercise. Powerade is a trusted partner of many sports organizations in the country and the world. In fact, it is the official hydration partner of the 2012 Olympic athletes in London.

    Complete your game with the complete sports drink, new POWERADE ION4 with Advanced Electrolyte System. To learn more about this breakthrough product, go to the Powerade ION4 Facebook Fan Page (www.facebook.com/powerade) and/or follow @PoweradePH on Twitter.

    REFERENCE:

    Czar Carbonel
    Channel and Performance Planner, Search Specialist
    NEO@Ogilvy, OgilvyOne Worldwide Manila
    Winner, 1st Digital Excellence, 4As Agency of the Year Awards 2011

    www.ogilvydo.com
    Direct Line: +63-2-238-7000 loc 7037
    Mobile: +63-917-5623365
    E-mail: czarina.carbonel@ogilvy.com

  • UNIQLO’s First Store In Philippines To Open In June 2012

    UNIQLO’s First Store In Philippines To Open In June 2012

    Did you know that first store of UNIQLO in the Philippines to open in June 2012? What fashions are you interested with the UNIQLO products?. I am interested with the styles, art, designs, quality and cost of the UNIQLO’s latest fashions for men, women and kids that they will offer to the community or society.

    On February 9, 2012 in Tokyo, Japan, UNIQLO announced that it will open its first retail location in the Philippines, the UNIQLO Mall of Asia Store, in June 2012 in Metro Manila. The launch will reinforce UNIQLO’s rapidly growing retail presence in Southeast Asia, following the recent introduction of UNIQLO locations in Thailand, Malaysia and Singapore. The store will feature approximately 1,550 square meters of floor space within one of the region’s largest shopping centers, SM Mall of Asia, to offer Filipino shoppers all of UNIQLO’s latest fashions for men, women and kids.

    SM Mall of Asia: One of the World’s Largest Shopping Malls

    UNIQLO is opening its first store in the Philippines in SM Mall of Asia, one of the largest shopping malls in the world, occupying a waterfront site on Manila Bay spanning 407,000 square meters. This massive shopping complex hosts a wide range of retail tenants, including a number of major fashion brands, and is a major draw for both tourists and local residents. The new UNIQLO Mall of Asia Store will be one of SM Mall of Asia’s largest tenants.

    Asia offers enormous growth potential for UNIQLO and is a key regional focus of the brand’s global expansion strategy. By January 2012, UNIQLO’s network of stores included 851 locations in Japan and 234 in other global markets, of which 214 are throughout the rest of Asia. UNIQLO started opening its first stores in Thailand in September 2011, following its successful expansion into Singapore and Malaysia, increasing its lineup in Southeast Asia to 11 retail locations. Now, as the brand continues to accelerate its regional expansion efforts, the UNIQLO Mall of Asia is set to offer the joy of truly great clothing to shoppers in the Philippines.

    UNIQLO Official Facebook Page and Website goes online on February 9
    We will be releasing the latest information and regular updates through the following sites.
    So please “Like” www.facebook.com/uniqlo.ph and visit www.uniqlo.com/ph.

    Fast Retailing Philippines, Inc.
    Location: Metro Manila, the Philippines
    Chief Operating Officer: Katsumi Kubota
    Established: January 2012
    Business: Opening and operation of UNIQLO stores in the Philippines
    Paid-in Capital: 400 million peso (approximately 720 million yen)

    UNIQLO Mall of Asia Store
    Launch: June 2012
    Address: SM Mall of Asia, Bay City, Pasay City, Philippines
    Sales Floor: Approximately 1,550 sqm

    About UNIQLO and Fast Retailing

    UNIQLO is a brand of Fast Retailing Co. (FR), a leading global Japanese retail holding company that designs, manufactures and sells clothing under five brands: Comptoir des Cotonniers, g.u., Princesse Tam Tam, Theory, and UNIQLO. With global sales of 820 billion yen for the 2011 fiscal year ending August 31, 2011, FR is the world’s fourth largest apparel retail company and UNIQLO is Japan’s leading specialty retailer.

    Today UNIQLO has more than 1,000 stores worldwide, namely in the U.S., U.K. France, Russia, China, Hong Kong, Taiwan, Singapore, Malaysia, Thailand and Korea, as well as Japan. UNIQLO continues to open large-scale stores in some of the world’s most important cities and locations, as part of its ongoing efforts to solidify its status as a truly global brand. UNIQLO operates an integrated business model under which it designs, manufactures, markets and sells high-quality, casual apparel in line with its ‘Made for All’ philosophy.

    With a corporate statement committed to changing clothes, changing conventional wisdom and change the world, FR is dedicated to creating great clothing with new and unique value to enrich the lives of people everywhere.

    For more information about UNIQLO, please visit UNIQLO Philippines Facebook page facebook.com/uniqlo.ph and homepage www.uniqlo.com/ph/

    Reference & Media Contact:
    Irish Santos
    AMPR Publicity Inc.
    Tel: 632-706-1971