Author: WILMAR NICOLAS DULDULAO

  • Help unite the league with Jolly Kiddie Meal’s new DC Justice League collectibles

    Help unite the league with Jolly Kiddie Meal’s new DC Justice League collectibles

    Young ones can enjoy hours of awesome superhero adventures with the latest Jolly Kiddie Meal toys, the DC Justice League! Jolly kids can help unite the league by collecting Superman, Batman, Wonder Woman, The Flash, and Supergirl to fight evil forces and save the world. 

    With their super strengths and abilities, powerful gadgets, lightning fast speed, and special powers, the DC Justice League superheroes can truly make playtime more exciting for little heroes. 

    Let the Man of Steel float in the air as he watches over the city by assembling the base and placing Superman on top. Kids can let the Caped Crusader fight criminals by simply inserting discs inside the Batmobile and pressing down on Batman’s head to shoot the discs. The Flash can also run after escaped enemies while leaving a lightning trail behind. Simply hold the base firmly and push him forward to see the base light up as he runs.

    Trust Wonder Woman to round up the bad guys without a sweat. Just insert the lasso into her hand and rotate the dial at her back to watch her spin the magical rope. Supergirl’s powerful punch is enough to knock out even the toughest criminals. Simply slide the lever at her back and release it to perform her powerful punch. 


    Collect the five DC Justice League superheroes with every purchase of a Yumburger (P80), Yumburger Meal with Drink (P100), Jolly Spaghetti (P95), Jolly Spaghetti Meal with Drink (P105), 1-piece Burger Steak (P95), 1-piece Burger Steak Meal with Drink (P105), 1-piece Chickenjoy with rice (P120), or 1-piece Chickenjoy Meal with Drink (P135), each with its own Jolly Joy Box.   

    Hurry and help unite the league with the DC Justice League toys, available until October 31. Visit your nearest Jollibee branch to collect all five superheroes!

    John Paulo Ondra Caparros
    Public Relations Department
    Strategic works, Inc. 

    +63.893.7472 | +639. 17.158.7918
    john.caparros@stratworks.ph
    2nd Floor Zaragoza Building, 102 Gamboa Street, Legaspi Village, Makati City PH

  • TuneCycle pumps up recycling experience at Coke Studio

    TuneCycle pumps up recycling experience at Coke Studio

    For most people, waste recycling and creating music are simply two things that are worlds apart. But at the recent launch of Coke Studio Season 2 at the World Trade Center in Manila, these two ideas shared one stage to raise awareness about a growing plastic waste problem among the youth.

    One of the highlights of the event was a live demonstration of the TuneCycle, a makeshift recyclable PET (polyethylene terephthalate) bottle grinder that is powered by a pedal mechanism – similar to those found in bicycles. The TuneCycle also has earphones for the user to listen to original Pilipino music (OPM) as they pedal away.

    This is part of the global goal of The Coca-Cola Company of a World Without Waste. In January this year, Coca-Cola announced an ambitious goal to collect and recycle the equivalent of every bottle or can sold by year 2030. In the Philippines, one of the ways to reach this goal is to bring back PET bottles home through Coke Studio.

    (From left) Coca-Cola ASEAN VP for Marketing Jose Luis Basauri, Coca-Cola Philippines Director of Public Affairs Jonah de Lumen-Pernia, and Vice President for Marketing Stephan Czypionka, try out the Coke Studio TuneCycle – a stationary bicycle that shreds PET bottles and other plastics to be used as ecobricks and pervious pavers.

    “This is an interactive way of making the public, particularly the youth, more involved in recycling. It may be a small step, but it helps inculcate the act of recycling in their lives. As we at Coca-Cola continue to find solutions to realize a World Without Waste, every action, no matter how small, actually counts,” said Jonah de Lumen-Pernia, Director for Public Affairs and Communications of Coca-Cola Philippines.

    As one of the avenues that bring Coca-Cola closer to the youth, music is also being tapped to make recycling more relevant to the younger market. As part of the Coke Studio caravan, the TuneCycle aims to amplify how each recyclable PET bottle can have another purpose after the consumption of its content. In the case of TuneCycle, the shredded recyclable PET bottles will become part of eco-bricks that will serve as pavers for a public school.

    “Every action to breathe new life into recyclables matters. Every action brings us closer to realizing the vision of a World Without Waste. With the TuneCycle, we are able to inspire more people to find ways for recyclable PET bottles to come home and breathe second lives into them, instead of throwing them in dumpsites, or worst, ending up in our oceans,” said de Lumen-Pernia.

    The Coca-Cola leadership team initiates action for the global World Without Waste mission with the Coke Studio TuneCycle.

    Watch out for future Coke Studio events and bring recyclable PET bottles to their home in Coca-Cola.

    About The Coca-Cola Company

    The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries. In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, we employ more than 700,000 people, bringing economic opportunity to local communities worldwide. Learn more at Coca-Cola Journey at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

    John Paulo Ondra Caparros
    Public Relations Department
    Strategic works, Inc.
    +63.893.7472 | +639. 17.158.7918

    john.caparros@stratworks.ph
    2nd Floor Zaragoza Building, 102 Gamboa Street, Legaspi Village, Makati City PH

  • RCBC encourages consumers to take active actions towards account security

    RCBC encourages consumers to take active actions towards account security

    The account safety and security of every banking consumer will always be the priority of any financial institution. Nowadays, many banks are improving their systems and taking active measures to prevent threats of loss, breach, or fraud to their clients’ bank account.

    One of the largest commercial banks in the country, RCBC has long been recognized to be a trusted banking partner of many Filipinos. As it continues to put its customers first, it takes action to educate everyone about how they can help safeguard their accounts.

    As a Bank customer, here are some simple practices you can follow to keep the integrity of your account:

    Inform your bank about changes in your personal information

    Just like how you should change your bank PIN to avoid fraudulent activities, personal details such as contact numbers, email addresses, and home addresses must also be updated as it helps the bank in making sure that information is securely delivered only to you.

    Be aware of who you are speaking to

    Do not disclose any sensitive information to just anyone. Nowadays, scammers are going as far as posing like a regular employee from your certified bank. They might ask you to give card details in exchange of interesting promos and prizes. Know that RCBC will never ask for your password, PIN or security code on the phone or online.

    Regularly review transaction history

    Know your finances and always keep yourself up-to-date about the current balance of your account. RCBC offers hassle-free online viewing of your statement of account, or eStatements, when you visit www.rcbconlinebanking.com and enroll your account. You may still opt to have a printed copy delivered to your mail address or picked up at your branch of account subject to corresponding monthly fees.

    Keep records of your banking activities

    All your transactions are recorded in your monthly Statement of Account. Make sure you regularly review this to ensure that transactions reflected there are actually your own. For transactions done over the bank counter, it helps to secure a machine validated slip of your exchange with the bank before leaving the branch premises.

    If you have a passbook, do not forget to bring it with you and have it updated to help manage your finances. You must also take the transaction receipts every time you go to the ATM to keep track of your daily cash withdrawals. For online transactions, make it a habit to check the confirmation emails that you will receive.Along with these useful tips, RCBC wants to assure its banking clients that they are using advanced security technology and are putting quality systems and processes in place to help defend accounts from online and offline threats by issuing a One-Time-Password (OTP) sent to the client’s mobile number for online transactions.

    The bank continues to empower Filipinos with innovative financial products and services that safeguard the trust that consumers have placed upon them.

    John Paulo Ondra Caparros
    Public Relations Department
    Strategic works, Inc. 

    +63.893.7472 | +639. 17.158.7918
    john.caparros@stratworks.ph
    2nd Floor Zaragoza Building, 102 Gamboa Street, Legaspi Village, Makati City PH

  • RCBC widens its online fund transfer network, offers lower interbank transfer rates with Instapay

    RCBC widens its online fund transfer network, offers lower interbank transfer rates with Instapay

    Many Filipinos today are turning to various digital platforms to make their everyday transactions quick and easy. Even local companies and organizations are shifting to online channels with programs that provide convenience and efficiency for their consumers.

    Recently, the Bangko Sentral ng Pilipinas (BSP) has introduced the National Retail Payment System (NRPS) framework to help create a safe, efficient, affordable and reliable electronic payment system that is interconnected and interoperable, to pave the way for the country’s transition to a cash-lite economy.

    In support of this endeavor, RCBC further elevates its services to bring a more efficient and affordable way of sending and receiving money anytime and anywhere in the country, with Instapay. Through this partnership, RCBC expands its network for interbank fund transfer to more than 20 financial institutions – including Bancnet banks and Instapay partners – enabling their clients to do real-time electronic payments & credit transfers.

    RCBC clients can experience more convenient transfers as Instapay transactions can be done in various electronic channels. It is accessible 24 hours a day using RCBC Online Banking platforms, both available in app and web formats, saving the hassle of actually going to a bank or payment counter and lining up to make a transaction.

    With Instapay, RCBC account holders can also enjoy lower fees and charges, as low as P15 per transfer, as long as the receiving bank is a legitimate service partner. To start transacting via Instapay, RCBC customers should enroll their active checking or savings account in online banking. The recipient from the other bank should also be registered as a beneficiary to be able to receive the funds.

    To enroll an account, just choose the bank that is also a listed participant of Instapay, input the account number and full name of the beneficiary, then click “submit”. Once enrolled as beneficiary, transfers to these accounts will be automatically routed. Since RCBC is also an active Instapay receiver, you can accept funds & credits transferred to your RCBC account sent from other Instapay banks. You can simply wait for the fund to be credited to your RCBC account & check your balance online.

    Customers can transfer up to P50,000 per transaction and funds are instantly credited to the receiving account in full as there is no fee charged for the electronic fund transfer. However, consumers who will send money may be charged depending on their bank.

    Along with BSP, RCBC is making the move to use online platforms for all transactions. So the next time you have urgent bills to pay or need to send allowance to a family member, just log-in to your RCBC online banking account and transfer money via Instapay.

    John Paulo Ondra Caparros
    Public Relations Department
    Strategic works, Inc. 

    +63.893.7472 | +639. 17.158.7918
    john.caparros@stratworks.ph
    2nd Floor Zaragoza Building, 102 Gamboa Street, Legaspi Village, Makati City PH

  • Star Cruises releases an “SSV Flash Sale” for one week, exclusive for SuperStar Virgo Holiday Concept Cruises

    Star Cruises releases an “SSV Flash Sale” for one week, exclusive for SuperStar Virgo Holiday Concept Cruises

    Holidaymakers were in for a festive treat, with SuperStar Virgo, the flagship of Star Cruises announcing her return to well-loved Manila homeport in December with holiday concept cruises. With enticing family-friendly offers, Filipinos found more reasons to take their vacations and parties aboard with spectacular line-up of theme cruises on SuperStar Virgo and 5-night journeys to the sandy beaches in Southern China, as well as idyllic destinations in Vietnam, Palawan, and Kota Kinabalu.

    And as added surprise treat, Star Cruises drops a week-long “SSV Flash Sale”, bringing back ever-popular promotions for seniors and families on standard promotional rates exclusive for September 28 to October 4, 2018 bookings only! 


    For as low as USD 686 per paying pax, Filipino travellers can choose to bring along senior members of the family, aged 50 and up, as 2nd guest per cabin to be able to avail of the promo “Seniors Cruise Free”. As another option for bigger families and same starting rate for paying pax, guests can avail of “3rd/4th Guest Free” which are applicable to guests of any age. 

    Make merry and memorable your family celebrations on the high seas, as there is no better time to treat yourself and the family with the ultimate gift of a magical Christmas and New Year’s festive cruises with SuperStar Virgo! 

    Booking for the promotion can be through any local travel agency or by visiting www.starcruises.com. For inquiries, call (02) 836 6080 for more information.

    About Star Cruises

    Star Cruises is a wholly-owned subsidiary of Genting Hong Kong, a leading global leisure, entertainment and hospitality corporation. A pioneer in the Asia Pacific cruise industry, Star Cruises has been operating its fleet since 1993, taking on the bold initiative to grow the region as an international cruise destination with a fleet of five vessels including SuperStar Virgo, SuperStar Gemini, SuperStar Aquarius, Star Pisces and The Taipan. 

    Star Cruises’ commitment in offering best-in-class services and facilities is reflected in a host of recognitions and accolades received over the years. These include being inducted into the prestigious Travel Trade Gazette’s “Travel Hall of Fame” for the tenth consecutive year in 2017 in recognition of winning “Best Cruise Operator in the Asia-Pacific” for 10 consecutive years. Star Cruises was also recently voted “Asia’s Leading Cruise Line” at the World Travel Awards for the sixth year in a row in 2017. 


    About Superstar Virgo

    The 13-storey SuperStar Virgo is equipped with 935 cabins, including sea-view cabins and balcony suites. Offering a wide variety of dining, shopping and entertainment choices, her facilities embrace Chinese, international and Japanese restaurants, an alfresco bar, foot reflexology salon and spa, gym, steam and sauna rooms, hairdressing salon, two-level theatre, duty-free shops, a 100-metre mega water slide, outdoor swimming pool, mini golf course, karaoke room, children’s activity centre and more. A calendar of themed entertainment constantly refreshes the onboard fun and excitement, ensuring every voyage is a brand new enjoyable experience. 

    For more information on Star Cruises, please visit: 

    Official Website:            http://www.starcruises.com
    Facebook:                     www.facebook.com/starcruises
    Instagram:                      http://www.instagram.com/starcruisesasia 

    On Star Cruises, every journey is a voyage of discovery and surprise.

    John Paulo Ondra Caparros
    Public Relations Department
    Strategic works, Inc.
    +63.893.7472 | +639. 17.158.7918

    john.caparros@stratworks.ph
    2nd Floor Zaragoza Building, 102 Gamboa Street, Legaspi Village, Makati City PH

  • Changing the way we view real estate Microsoft and HomeSpace360 bring immersive virtual tours to all realtors

    Everyday, we see or hear how technology is revolutionizing various industries. From AI, machine-learning, to blockchain, digital technologies are changing the world as we know it. And Microsoft is making sure its partners are equipped to drive innovation in this age of digital transformation.

    Microsoft sees its partner’s success as its own and is squarely focused on delivering a true, two-way partnership with its partner network. It continues to build on a foundation of trust, collaboration, and growth to help its partner companies deliver cutting-edge technology to millions of customers. It’s through this ecosystem that Microsoft helps its partners innovate, grow, and differentiate their businesses across all industries…including real estate.

    Real estate in the Philippines, like in the rest of the world, is a valuable commodity. In 2015, final results of the 2015 Annual Survey of Philippine Business and Industry (ASPBI) showed that a total of 4,826 establishments in the formal sector of the economy were engaged in real estate activities. That same year, real estate also contributed the major share in income and expense as the sector generated a total income of PHP534.5 billion.

    But the real estate industry has, for the most part, remained static throughout the years. Traditional practices are still commonplace, especially in the Philippines. This means that there is a significant opportunity for real estate brokers to innovate and reach a bigger share of the market.

    Virtual and augmented reality

    Virtual reality (VR) and augmented reality (AR) are often viewed as technology of the future. But the reality is it’s already being used today. Mostly popularly utilized in gaming, virtual reality has a slew of other uses, some of which have truly transformed their respective industries.

    From academic research to engineering, design, business, the arts and entertainment, there are many more uses of VR. But no matter how you look at it, VR produces a set of data which is then used to develop new models, training methods, communication and interaction. In many ways the possibilities are endless.

    In the real estate market, VR is becoming more popular among consumers and businesses as well. 3D cameras have educated the marketplace, creating an impact. Forward-thinking realtors are already moving beyond photos — and even 360-degree video — and offering clients 3D virtual property “tours” right on their devices. There are different levels of 3D aggregators on the market, but they are still in the early days for real estate.

    Democratizing immersive virtual tours 

    VR/AR has revolutionized the way real estate businesses generate revenue. There are now a number of firms providing VR technology for virtual home viewings, staging and other uses. When real estate agents are looking for an edge in marketing their listings, they turn to 3D virtual tours. Nothing grabs attention quite like 3D, as 3D virtual tours get clicked on more often, get more phone inquiries, and generate more email inquiries versus those without.

    Today, when a real estate agent wants to create a virtual tour of a home, he or she has to use special capture equipment. 3D cameras are expensive, complex, and are very time-consuming to operate. This led Simon Gemayel, CEO and Founder of HomeSpace360, to utilize smartphone technology to create, share, and display 360 content in 2D and 3D, at a fraction of the cost.“Technology is the great equalizer. And we want to enable all realtors by democratizing immersive virtual tours through user-friendly technology. With HomeSpace360, we use smartphone technology to bring high quality 3D virtual tours within reach of every marketer,” said Gemayel.

    HomeSpace360

    HomeSpace360 offers brokers an all-in-one mobile app for creating high-quality 8K 2D and 3D photographic and video VR experiences directly on a smartphone. Together with the HomeSpace360 Cloud, the end-to-end automated system offers property marketers a solution for quickly and inexpensively capturing, distributing, and visualizing properties in 2D and 3D on web, mobile and in VR. It is a low-cost alternative to a 3D camera for providing immersive virtual tours.

    The first of its kind, HomeSpace360 is a platform that allows real estate marketers to deliver gorgeous, immersive 360-degree virtual tours to prospective buyers and renters at scale, using both smartphones and virtual reality headsets. High quality 3D virtual tours used to be locked behind expensive, complex, and cumbersome equipment…until HomeSpace360.

    How does it work? HomeSpace360 is very intuitive and easy to use, not to mention fast. A kit provides realtors everything they need to create and share high quality 360 virtual tours immediately. A HomeSpace360 kit includes: a (1) Mobile VR viewer, (2) battery-free smartphone rotator, (3) lightweight tripod with carrying bag, and an (4) HD fisheye lens for 3D capture.

    Built on the Microsoft Azure cloud platform, HomeSpace360 is redefining how people view and acquire properties in today’s digital age. “With our technology, marketers can easily transport their clients to 10, 20, even 30 properties in an hour,” added Gemayel.

    Through its robust partner ecosystem, Microsoft gives its partners access to the latest technology and guidance on how to extend that technology to build tailor-made solutions. “It’s exciting to see partners like HomeSpace360 create democratizing solutions to today’s problems with Microsoft technology. Microsoft Partners such as HomeSpace360 are at the center of our digital transformation as they continue to enable our customers to achieve more,” said Eileen Ong, Microsoft Director of Commercial Partners & Small Medium Corporate Business Units.

    About Microsoft

    Microsoft (Nasdaq “MSFT” @microsoft) is the leading platform and productivity company for the mobile-first, cloud-first world, and its mission is to empower every person and every organisation on the planet to achieve more. 

    For more information, please contact:

    Yna Maclang
    Communications Lead
    Microsoft Philippines
    v-marmac@microsoft.com

    Cathy Llanes
    Media Relations Manager
    M2.0 Communications
    (M) +63 917 5820573
    (E) cathy.llanes@m2comms.com

  • Durex launches campaign to curb rising HIV cases in the country

    Durex launches campaign to curb rising HIV cases in the country

    Globally, the incidence of new transmissions of the Human Immunodeficiency Virus (HIV) has slowed down. In the Philippines, however, official data from the Joint United Nations Programme on HIV/AIDS (UNAIDS) show that there has been a 174 percent increase in HIV cases since 2010.

    “There is an urgent and pressing need to curb the infection. While the rest of the world has decreasing rates, we are going the opposite way. This is something that is very alarming,” said Karol Canlas, Brand Manager of Durex Philippines.With its rising HIV numbers, the Philippines is of special interest to Durex. The world’s leading condom brand launched its Always Come Prepared campaign that amplifies the message of protecting one’s self from the threat of HIV and other sexually-transmitted diseases (STDs).

    The campaign, which uses a quirky visual of a toy soldier using a condom as a parachute, wants to bring the conversation of the HIV threat into a more understandable level and easy to digest way for the general public, particularly the young adults.

    The numbers tell a grim picture of the situation in the country—an estimated 12,000 new cases reported in 2017, with an estimated 61,000 to 76,000 Filipinos living with HIV.

    “Contrary to the global rate of new HIV cases, which has been decreasing by 18 percent, the Philippines sings a different tune. There is a need to ring the alarm bells, to bring the conversation of HIV to more Filipinos in a more understandable way,” said Dr. Louie Ocampo, Country Director of UNAIDS in the Philippines.


    The Always Come Prepared campaign will also banner the trio of Boys Night Out – Sam YG, Toni Tony, and Slick Rick as campaign advocates, HIV-testing advocacy group Love Yourself, and UNAIDS.

    Despite the alarming numbers, condom use is still relatively low in the Philippines. Condoms are still the only known effective method of preventing the transmission of HIV and other STDs aside from abstaining.

    John Paulo Ondra Caparros
    Public Relations Department
    Strategic works, Inc.
    +63.893.7472 | +639. 17.158.7918

    john.caparros@stratworks.ph
    2nd Floor Zaragoza Building, 102 Gamboa Street, Legaspi Village, Makati City PH

  • JG Summit to Upgrade Employee Experience Through Microsoft Office 365 and the Cloud Platform

    JG Summit to Upgrade Employee Experience Through Microsoft Office 365 and the Cloud Platform

    With a vision to become the leading digital conglomerate in the Philippines, JG Summit Holdings Inc. aims to achieve this goal through a digital transformation journey that will embed digitalization in its core business strategies to meet the evolving needs and lifestyle not just of its customers, but also of its employees. 

    “Our vision is to be the leading digital conglomerate in the Philippines. To achieve that goal, multiple groups within the JG Summit Business Units, Subsidiaries, and Affiliates have been working behind the scenes to bring about this transformation,” said JG Summit President and CEO Lance Y. Gokongwei.

    Among the initiatives will be to upgrade the employee experience across the entire conglomerate through the use of Microsoft Office 365 and the cloud platform. JG Summit is transitioning from on-premise systems to Microsoft’s cloud services. 

    Office 365 is a set of Microsoft applications that allows users belonging to the same network to store files and share information.  Compared to earlier versions of Microsoft applications, Office 365 uses the cloud platform, which offers agility, greater efficiency and security benefits.

    JG Summit’s move to the cloud platform will further enable its employees to transform their environment into a digital workplace. With this project, the conglomerate envisions a New Culture of Work where employees will be introduced to the Modern Digital Workplace which will empower people across the organization to achieve more by enabling better communication, collaboration, and sharing of information from computers to mobile phones in a single cohesive platform.

    The first step is to migrate everyone away from current e-mail platform and put everyone up unto the cloud platform accessible from anywhere in the world and enable collaboration on any device.

    Ricky Kapur, General Manager, Enterprise Operating Unit, Microsoft Asia Pacific, reiterated how JG Summit’s initiatives closely aligns with Microsoft’s mission. “At Microsoft, we empower every person and every organization to do more. The fourth industrial revolution is here, and organizations must digitally transform not just to optimize operations, but to enable their people. We’re very excited to work with JG Summit and be part of their digital transformation journey.” 

    (L to R): Jackie Buenviaje, Account Executive, Microsoft Philippines, Carlos Santos, Group Chief Information Officer, JGSHI, Lance Y. Gokongwei, President and Chief Executive Officer of JGSHI, Andrea Della Mattea, President, Microsoft Asia Pacific, Alberto Granados, Vice President, Microsoft Asia Pacific, Ricky Kapur, General Manager, Enterprise Operations Unit, Microsoft Asia Pacific, Tanya Aguila – Loo, Specialist Technology Unit Lead, Microsoft Philippines

    JG Summit is one of the largest and most diversified Filipino conglomerates, engaged primarily in businesses that serve a growing middle class with rising disposable incomes in the Philippines, Southeast Asia, and Australasia.  These businesses include branded snack foods and beverages, commodities, agro-industrial businesses, air transportation, banking, real estate, and petrochemicals.

    Catherine Llanes
    Media Relations Manager
    T. +63 2-332-10-31 loc. 103
    M. +63 917 582 0573

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