DULDULAO DOT NET This Day & Beyond

Tag: World Without Waste

Coca-Cola Beverages Philippines Inc.’s (CCBPI) Tapon-to-Ipon: Basta Klaro, Panalo!
Who else want to trade in your used clear PET plastic bottles for Coca-Cola products?

Coca-Cola’s mission to refresh the Philippines and make a positive impact in the diverse communities and beyond.

Coca-Cola Philippines has been engaging closely with various communities nationwide through the Tapon-to-Ipon: Basta Klaro, Panalo! PET (polyethylene terephthalate) bottle collection and recycling program. Every diverse persons in the diverse community has a story to tell or share about inspiring stories of collective community action as we pursue our goal of building a world without waste.

Tapon to Ipon: Basta Klaro, Panalo! is Coca-Cola Beverages Philippines Inc.’s (CCBPI) nationwide collection program for used clear PET plastic bottles of any brand. The goal is to direct all collected bottles to PETValue Philippines for recycling.

How to participate?

Together with Coca-Cola network of MSMEs (sari-sari stores, distributors and wholesalers), they set-up Tapon to Ipon collection store hubs across the country to collect used clear PET plastic bottles, regardless of brand.

Polyethylene terephthalate or PET is a form of polyster used to make packaging for food and beverages, and many other consumer products. PET is 100% recyclable an is one of the most sustainable materials for packaging!

Plastic bottles that can be exchanged via Tapon to Ipon:
1. PET-CLASSIFIED BEVERAGE BOTTLE – any beverage brand drinking bottle with ♲.
2. CLEAN – no residue, no dirt, no smell.
3. CLEAR – colorless and transparent.
4. DRY – No remaining liquid inside.
DRINK and be sure to empty your bottle.

CRUSH your bottle and seal with cap.

RECYCLE your bottle by dropping them off at our booth or collection hubs.

Acceptable criteria for PET bottles that should be separated from other plastics.

Tapon to Ipon: Basta Klaro, Panalo is Coca-Cola Beverages Philippines Inc.’s (CCBPI) nationwide collection program for post-consumer clear PET plastic bottles of any brand. Their goal is for all collected bottles to ultimately end up in PETValue Philippines.

PETValue Philippines is the country’s pioneering food grade bottle-to-bottle recycling facility and CCBPI’s joint venture with Indorama Ventures – a global sustainable chemical company.

Let’s continue working together of Coca-Cola’s global World Without Waste commitment this day & beyond. #WorldWithoutWaste! #TaponToIpon #BastaKlaroPanalo

Reference & Media Contact:

Coca-Cola Beverages Philippines Inc.

Ashleigh Lavezares

Media and Influencer Relations Associate

Ardent Communications, Inc.

(63+) 906 406 8711 | Facebook
December 31, 2024
‘Kababae Mong Tao’ film by Coca-Cola challenges uncoinscious biases against women

For most Filipinas, the phrase ‘Kababae mong tao…’ is a statement that they have probably heard at least once in their lives. It’s a seemingly harmless remark that aims to put them in their place, a reprimand that tells them what they should and should not do. And while society has over time become more progressive, we still have a long way to go in addressing this deeply-ingrained and unconscious discrimination – one that inhibits women from realizing their full potential.

Coca-Cola Philippines believes that the place of a woman is anywhere and anything she wants to be. And this Women’s Month in the Philippines, Coca-Cola is reappropriating ‘Kababae mong tao…’ by re-telling and re-casting the narrative in an inspiring way. Coca-Cola’s simple yet powerful online film advocates for uplifting women and fighting against gender biases. The film features women from different walks of life who choose to challenge societal norms by showing how their perceived ‘faults’ are actually their strengths. As such, the film celebrates the very traits that make them who they are whether it is a ‘brusko’ drummer, a ‘palaban’ photojournalist, and more.

One of the women in the story is the ‘loud’ carinderia cook, a woman who tirelessly calls to passersby as she sells her dishes to provide for her family. The carinderia owner represents many other women with untapped entrepreneurial potential whose ventures are sometimes seen as small and insignificant. Within their homes, they are also oftentimes relegated to the role of housekeeper and caretaker because of the outdated belief that it’s their duty as women.

Sari-sari store owners, one of the featured women in Coca-Cola Philippines’ Kababae Mong Tao film, represent the women micro-retailers whose efforts are seen as small and invalid. These women are supported by Coca-Cola Philippines through STAR program, as aligned in the 5by20 global initiative, that aims to economically empower more women through livelihood and financial assistance

Contrary to common assumptions, businesses like sari-sari stores and carinderias actually make up a whopping 88% of the total MSMEs in the country, with women contributing to 35%-40% to the Philippine economy.

Recognising the important role of women in society and in the economy, Coca-Cola set a decade ago its ambitious “5by20” global goal of economically empowering 5 million women entrepreneurs by 2020. Localizing this goal to the needs of Pinays, Coca-Cola Philippines partnered with the Technical Education and Skills Development Authority (TESDA) to create the Sari-Sari Store Training and Access to Resources (STAR) program – a comprehensive program designed to unleash the potential of women micro-entrepreneurs.

The STAR Program begins with a gender sensitivity module designed to help women understand that they are free to go beyond the roles placed upon them by society or by their families. This important module shows them who they can be beyond ‘mother’ or ‘wife’ and inspires them to pursue their ambitions and aspirations.

Once this seed of confidence has been sown, the trainees flourish further with modules that tackle simple yet effective practices that allow their businesses to grow.

The 5by20 initiative of Coca-Cola also goes beyond the STAR Program, with off-shoot programs like Women’s REACH, a program created to assist overseas Filipino worker (OFW) women in their economic reintegration upon returning to the country; and STAR Rebuild, an initiative that focuses on supporting the rehabilitation of micro-enterprises in disaster affected areas.

With the pandemic’s impact on businesses and livelihoods across all sectors, Coca-Cola also launched its OFW Re-Integration through Skills and Entrepreneurship Program or OFW RISE program which equips repatriated overseas Filipinos with entrepreneurial skills and capital necessary to start their own businesses, and its Rebuilding Sari-Sari Stores Through Access to Resources and Trade or ReSTART program which provides safety educational materials, products and much-needed capital to help them recover and restart their businesses in the new normal.

Coca-Cola’s commitment to gender parity also extends to its own associates. Since 2019, Coca-Cola Philippines achieved its goal of 50-50 gender parity across all levels of management, with 57% of the local senior leadership roles held by women. At the same time, an increasing number of women have been taking on previously male-dominated positions and departments in its manufacturing plants. This increase in female plant managers, engineers, logistics officers, and leaders is a testament to the commitment of Coca-Cola Philippines in enabling women empowerment, diversity and inclusivity in the Philippines. Recently, Coca-Cola was awarded with the Gender-inclusive Workplace and Community and Industry Engagement Award during the UN Women 2020 Asia-Pacific Women Empowerment Principles (WEPs) Awards. This award-giving body recognizes exemplary business practices for gender equality aligned to the UN Women, UN Global Compact’s WEPs, and the UN’s Sustainable Development goals.

To further its commitment to gender and diversity, Coca-Cola also recently signed the United Nations’ Women Empowerment Principles that offers guidance on how to empower women in the workplace, marketplace, and the community.

Since 2010, Coca-Cola Philippines has believed in the dreams of women and the company’s various 5by20 programs have helped to positively transform the lives of 244,207 Filipina entrepreneurs in 81 provinces. With Coca-Cola having now met and exceeded its 5by20 goals locally and globally Coca-Cola Philippines aims to go beyond and empower even more Filipinas in this new decade and beyond.

Join in the celebration of Women’s Month with Coca-Cola Philippines and see how these empowered women choose to challenge the #KababaeMongTao statements in society. Watch the film here and share your own story of how you broke away from unconscious gender bias.

Coca-Cola Philippines has always been a key mover of women empowerment, from providing more economic opportunities to micro-retailers to providing growth opportunities to its associates. Recently, Coca-Cola Philippines was awarded with the Gender-inclusive Workplace and Community and Industry Engagement Award during the UN Women 2020 Asia-Pacific Women Empowerment Principles (WEPs) Awards. This award giving body recognizes exemplary business practices for gender equality aligned to the UN Women, UN Global Compact’s WEPs, and the Sustainable Development goals.

To learn more about the women economic empowerment vision of Coca-Cola, visit https://www.coca-colacompany.com/shared-future/women-empowerment.

About Coca-Cola in the Philippines

Coca-Cola has been refreshing Filipinos and making a difference in the Philippines for 109 years. The Philippines was Coca-Cola’s first market in Asia to begin local bottling operations. Today, the Coca-Cola system in the Philippines has evolved into a total beverage company, offering a diverse portfolio of brands in its beverage portfolio and employing over 15,000 Filipinos in over 19 manufacturing facilities and more than 60 distribution centers nationwide. As part of its long-standing commitment to the country, Coca-Cola continues to #GOBEYONDGOOD as a business by continuously supporting safe water access programs in over 250 communities, empowering around 250,000 women entrepreneurs through training and peer mentoring, and accelerating packaging collection and recycling under its global World Without Waste initiative.

REFERENCE:

John Paulo Ondra Caparros

Public Relations Department

Strategic works, Inc.

+638937472 | +639173068591

john.caparros@stratworks.ph

2nd Floor Zaragoza Building, 102 Gamboa Street, Legaspi Village, Makati City PH

March 30, 2021
In choosing Purified Water, are you sure it’s ‘Untouched by Human Hands?

Sanitation concerns in the ongoing pandemic calls for ‘contactless’ procedures—that is, human touch at barest minimum during transactions whenever possible. This prevents the potential spread of the virus through human hands.

It makes sense that this same norm should also be applied in the production of packaged goods we buy, especially in something as essential as bottled water. When you wonder about your cleanest, safest choice for your everyday drinking water, it’s worth asking: which among the countless water brands available are bottled with the least hand contact? Is zero human intervention even possible in the bottling process?

It’s reassuring to know that Coca-Cola Philippines has Wilkins Pure which is guaranteed to be ‘untouched by human hands.’ A state-of-the-art and fully-automated production line helps ensure that every bottle is safe and free from harmful contaminants unseen to the naked eye, and is at peak quality for your daily hydration needs.

It doesn’t stop there. Every bottle of Wilkins Pure undergoes all of the 7 stages of purification — micro-filtration, multi-media filtration, carbon filtration, polishing filtration, reverse osmosis, UV treatment and ozonization. Such a thorough process ensures high quality water that is pure to the last drop.

This certainty of purity is authoritatively vouched for by international global safety standards. Wilkins Pure has qualified for: Food Safety System Certification version 5 as recognized by the Global Safety Initiative; NSF Certification; Certification of Good Manufacturing Practices, Certification for Hazard Analysis Critical Control Point (HACCP) Codex Alimentarius and ABWA Certification under the International Bottled Water Association; among other certifications for Occupational Health and Safety Management and Environmental Management. That’s all on top of the exacting the exacting global audit standards of the Coca Cola Company, acknowledged for its longstanding quality reputation worldwide.

“We know how important water is for our daily health and hydration. But in these times of uncertainty, we also know that the last thing consumers need to worry about is what bottled water to buy,” says Teejae Sonza, Marketing Director of Coca-Cola Philippines. “With Wilkins Pure, they can be assured that what they’re buying is internationally certified safe and free from unseen contaminants, giving them peace of mind knowing what they are drinking is indeed pure and good for every day consumption.”

At a time where each day is faced with the threat of unseen enemies, don’t leave one’s health and safety to chance. Go with guaranteed safe drinking water, and ‘para sure’ choose Wilkins Pure. Order Wilkins Pure via cokebeverages.ph or call the hotline at (02) 8813-2653 for deliveries within Metro Manila and 1800-1-888-2653 for orders outside Metro Manila.

About Coca-Cola in the Philippines

Coca-Cola has been refreshing Filipinos and making a difference in the Philippines for 108 years. The Philippines was Coca-Cola’s first market in Asia to begin local bottling operations. Today, the Coca-Cola system in the Philippines has evolved into a total beverage company, offering 19 brands in its beverage portfolio and employing over 10,000 Filipinos in over 19 manufacturing facilities and more than 60 distribution centers nationwide. As part of its long-standing commitment to the country, Coca-Cola continues to #GOBEYONDGOOD as a business by continuously supporting safe water access programs in over 200 communities, empowering over 200,000 women entrepreneurs through training and peer mentoring, and accelerating packaging collection and recycling under its global World Without Waste initiative.

REFERENCES:

Coca-Cola Philippines (TCCC)
SAMANTHA SANCHEZ
samsanchez@coca-cola.com | +63 917 587 7226
Public Affairs and Strategic Communications Manager

Coca-Cola Beverages Philippines Inc. (CCBPI)
ROMMIN DIAZ
rommin.diaz@coca-cola.com.ph | +63 917 564 7367
External Communications and Sustainability Manager

Strategic Works Inc (Stratworks)
JOYCE PLACINO
joyce.placino@stratworks.ph | +63 917 518 7766
Media and PR Manager

Strategic Works Inc (Stratworks)
JOHN CAPAROS

August 12, 2020
Coming Home to Masskara with Coke Studio

Coca-Cola returns to Bacolod with music and a vision of a World Without Waste

This year’s Masskara Festival in Negros Occidental celebrated more color and more music as Coke Studio brought together the Negrenses and the artists of this year’s Coke Studio in one special stage, hyping up the volume and heat along Lacson Street.

The Coke Studio stage was headlined by singer and heartthrob Sam Concepcion, and local bands Cali Island and Aire Band. But more than the music festival, Coca-Cola Philippines also brought to the city of smiles its World Without Waste campaign which seeks to collect every bottle and can that it will produce by 2030, while also including recycled materials into its packaging.

Specially designed trash bins were distributed around key festival areas to help the public segregate recyclables from other wastes, and in the process, help partners Philippine Reef and Rainforest Conservation Foundation, Inc., Masskara Foundation, IPM-Construction and Development Corporation Waste Management, and the Department of Public Service Local Waste Management in keeping the streets clean and litter-free despite the large volume of people. Throughout the five days of festivities, almost 80 kilograms of PET bottles were collected for recycling.

“There is so much to be done in order to effectively reduce the waste that we produce, and every small action makes a difference. By helping the public in segregating recyclables from trash, we are slowly making them see that recyclables like PET bottles are readily accessible resources that can and should be given second life and not just end up in our landfills and oceans after one use,” said Jonah de Lumen-Pernia, Coca-Cola Philippines Director for Public Affairs and Communications.

The main streets of Bacolod City were painted with the ubiquitous red banners bearing the iconic Spencerian script font that spells out the well-loved beverage. The heart of Lacson Street was cordoned off Friday afternoon as the huge Coke Studio stage took shape for the night’s festivities.

“The Masskara Festival is an important occasion for us at Coca-Cola Philippines as it is an opportunity to strengthen our partnerships with various stakeholders in Negros as well as give back to our consumers by joining the festivities,” de Lumen-Pernia said.

The beverage brand, through its social responsibility arm, Coca-Cola Foundation Philippines, inked several partnerships with government and non-government organizations to help improve the sugar production of small sugar farmers. The partnerships include providing irrigation, high-yielding variety, and technical training for the farmer beneficiaries.

John Paulo Ondra Caparros
Public Relations Department
Strategic works, Inc.

+63.893.7472 | +639. 17.158.7918
john.caparros@stratworks.ph
2nd Floor Zaragoza Building, 102 Gamboa Street, Legaspi Village, Makati City PH

November 27, 2018
TuneCycle pumps up recycling experience at Coke Studio

For most people, waste recycling and creating music are simply two things that are worlds apart. But at the recent launch of Coke Studio Season 2 at the World Trade Center in Manila, these two ideas shared one stage to raise awareness about a growing plastic waste problem among the youth.

One of the highlights of the event was a live demonstration of the TuneCycle, a makeshift recyclable PET (polyethylene terephthalate) bottle grinder that is powered by a pedal mechanism – similar to those found in bicycles. The TuneCycle also has earphones for the user to listen to original Pilipino music (OPM) as they pedal away.

This is part of the global goal of The Coca-Cola Company of a World Without Waste. In January this year, Coca-Cola announced an ambitious goal to collect and recycle the equivalent of every bottle or can sold by year 2030. In the Philippines, one of the ways to reach this goal is to bring back PET bottles home through Coke Studio.

(From left) Coca-Cola ASEAN VP for Marketing Jose Luis Basauri, Coca-Cola Philippines Director of Public Affairs Jonah de Lumen-Pernia, and Vice President for Marketing Stephan Czypionka, try out the Coke Studio TuneCycle – a stationary bicycle that shreds PET bottles and other plastics to be used as ecobricks and pervious pavers.

“This is an interactive way of making the public, particularly the youth, more involved in recycling. It may be a small step, but it helps inculcate the act of recycling in their lives. As we at Coca-Cola continue to find solutions to realize a World Without Waste, every action, no matter how small, actually counts,” said Jonah de Lumen-Pernia, Director for Public Affairs and Communications of Coca-Cola Philippines.

As one of the avenues that bring Coca-Cola closer to the youth, music is also being tapped to make recycling more relevant to the younger market. As part of the Coke Studio caravan, the TuneCycle aims to amplify how each recyclable PET bottle can have another purpose after the consumption of its content. In the case of TuneCycle, the shredded recyclable PET bottles will become part of eco-bricks that will serve as pavers for a public school.

“Every action to breathe new life into recyclables matters. Every action brings us closer to realizing the vision of a World Without Waste. With the TuneCycle, we are able to inspire more people to find ways for recyclable PET bottles to come home and breathe second lives into them, instead of throwing them in dumpsites, or worst, ending up in our oceans,” said de Lumen-Pernia.

The Coca-Cola leadership team initiates action for the global World Without Waste mission with the Coke Studio TuneCycle.

Watch out for future Coke Studio events and bring recyclable PET bottles to their home in Coca-Cola.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries. In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, we employ more than 700,000 people, bringing economic opportunity to local communities worldwide. Learn more at Coca-Cola Journey at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

John Paulo Ondra Caparros
Public Relations Department
Strategic works, Inc.
+63.893.7472 | +639. 17.158.7918

john.caparros@stratworks.ph
2nd Floor Zaragoza Building, 102 Gamboa Street, Legaspi Village, Makati City PH

October 4, 2018
Coca-Cola associates join youth organization in Manila Bay wildlife reserve clean-up drive

A gathering of over 7,000 members of the Youth for United World—a global organization that stemmed from the Focolare Movement in Italy in 1943—is an inspiring premonition of how the future generation will be as stewards of the planet.

GenFest 2018 focused on various activities and causes that, as the saying goes, “brings back our faith in humanity.” For starters, the organization is known as one that espouses consciousness among its members – mindful of the impact of their actions on the community, their families, and the environment.

Coca-Cola Philippines, in line with its thrust of empowering the youth, supported the organization.

“The youth of today are the future stewards of the planet, and it is a great opportunity to be partnering with them in sharing our vision of a more sustainable world. We hope that through partnerships like these, Coca-Cola becomes an ally of the youth as we contribute in finding better solutions to the various concerns of the communities and the environment,” said Samantha Sanchez, Coca-Cola Philippines Public Affairs and Communications manager.

Coca-Cola associates join in cleaning the coasts of the Las Piñas-Parañaque Critical Habitat and Ecotourism Area (LPPCHEA).

More than supporting the event, associates of Coca-Cola Philippines also joined the youth organization for a clean-up drive in a nature reserve off the coast of Manila Bay – one of the last few habitats for migratory birds and resident herons and kingfishers.

The islands that dot the Cavite-Laguna Expressway are some of the few wildlife reserves in Metro Manila. Collectively known as the Las Piñas-Paranaque Critical Habitat and Ecotourism Area (LPPCHEA), the islands that were originally part of a planned reclamation in the area have become a wildlife sanctuary that is home to a mangrove forest for both resident and migratory birds.

Coca-Cola associates collect sacks of single-use plastic and other discarded items like bags and shoes during the clean-up drive.

However, beneath the lush greenery of the islands and its thriving avifauna is a tragic story – the island also serves as a shorefront for various plastic waste that float in Manila Bay, the Paranaque River, and the Estero de Tripa de Gallina – bodies of water that have become channels for waste.

“In line with our global goal to work towards a World Without Waste, we are supporting various organizations that can help us turn this dream into a reality. No matter how small the act may be, it’s one positive action that can create ripples as we continue to strive and find ways to solve the global problem on waste,” said Sanchez.

Together with GenFest 2018, over 2,000 youth and associates of Coca-Cola Philippines picked up various kinds of trash, most of which are post-consumption waste and single-use plastic.

The Bukas Palad Foundation, one of the clean-up drive partners, along with the rest of the GenFest committee, reported that 278 sacks of single-use plastic, laminates and Styrofoam, 180 sacks of recyclable plastic bottles, 205 sacks of rubber, and 22 sacks of glass were collected despite the onslaught of the southwestern monsoon, or habagat.

Despite the torrential rains, these young GenFest participants continue to collect trash along the coasts of LPPCHEA.

Early this year, The Coca-Cola Company announced its goal of a World Without Waste in the midst of the growing consciousness of the global problem on waste. The goal seeks the retrieval of every bottle that the beverage brand produces. Acknowledging its role in the problem, the Company is working with various non-profit organizations, local communities, and government agencies in finding ways to breathe a second life into the post-consumption waste created by their products.

Coca-Cola Philippines will continue to work with the youth in its bid to achieve the goal of a World Without Waste.

The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries. In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, we employ more than 700,000 people, bringing economic opportunity to local communities worldwide. Learn more at Coca-Cola Journey at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

John Paulo Ondra Caparros
Public Relations Department
Strategic works, Inc.
+63.893.7472 | +639. 17.158.7918
john.caparros@stratworks.ph
2nd Floor Zaragoza Building, 102 Gamboa Street, Legaspi Village, Makati City PH

August 6, 2018