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  • Calling All Aspiring Bakers: Get Ready for URC FLOUR’s “BIDA SA MASA, SEARCH FOR BIDA BAKERPRENEUR” CONTEST

    Calling All Aspiring Bakers: Get Ready for URC FLOUR’s “BIDA SA MASA, SEARCH FOR BIDA BAKERPRENEUR” CONTEST

    Are you a passionate baker with dreams of turning your delicious creations into a thriving business? If so, get ready because Universal Robina Corporation (URC) might just have the perfect opportunity for you with their exciting “BIDA SA MASA, SEARCH FOR BIDA BAKERPRENEUR” contest!

    URC Flour is calling all bakers with a passion for baking to level up and join the URC Flour Bida sa Misa. Be the next “Bida Bakerpreneur”!

    URC Flour is committed to empowering the next generation of baker-entrepreneurs, and BIDA sa MASA is the company’s flagship program designed to help you rise!

    This year’s event will be held in coordination with the Local Government Units (LGUs) of Pasig City, Sariaya, Quezon and Davao City. This contest will showcase a variety of delicacies, including breads, cakes and pastries as contestants will be representing their respective regions via a unique and delicious baked goods.

    There will be two categories for the contest, open to Home Baker or hobbyist who wants to level up their baking skills with the opportunity of owning their own bakery, and for Pro Bakers who have been creating delicious baked goods in a bakery, restaurant or café and wants to expand their skills and business.

    Since 2017, Universal Robina Corporation, through its Flour Division, has empowered aspiring bakers through Flourish Pilipinas, a learning program that aims to foster a nation of baker-entrepreneurs. From educational initiatives and workshops to baking competitions, the program has continuously evolved to recognize, hone, and support the skills, talent, and passion of baker hopefuls.

    “URC Flour’s initiative together with the support of our partner LGUs, aims to support community members to turn their baking skills into successful start-up businesses. Our goal is to empower them and promote economic growth by organizing a baking competition that offers not only cash prizes, but most importantly, we want to impart the needed knowledge and resources to support their start-up ventures. BIDA SA MASA 2025 will put their newfound baking skills to the test in a lively and delicious baking competition” said Naida Dalisay, Commercial Director, URC Flour Division.

    📷This year’s “BIDA SA MASA 2025” will be URC Flour’s second installment and because of the program’s success, the search for the “BIDA BAKEPRENEUER” contest mechanics has been updated with the objective to equip community bakers with both the technical know-how and the entrepreneurial mindset needed to succeed in the competitive baking industry.

    WHO WILL BE THIS YEAR’S “BIDA SA MASA” GRAND CHAMPION? Exciting prizes is up for grabs for this year’s most awaited baking competition from URC Flour.

    The contest will feature various stages designed to test and develop the participants’ abilities, including; Baking Training Workshop: Opportunities to learn new techniques and refine existing skill from URC Flour tech team. Business Coaching ad Planning will be part of the training that will help them come up with their own business plan.

    Exciting prizes awaits the top winners of this year’s BIDA SA MASA,SEARCH FOR BIDA BAKERPRENEUR baking competition. Champions from each category will win a total of P 100,000.00 with P 70,000.00 as cash prize and P 30,000.00 worth of baking equipment and URC flour products. Finalists from Pasig, Quezon and Davao who will be joining the championship will get a consolation prize of P 30,000.00 prize, with P 20,000.00 cash and P 10,000.00 worth of baking equipment and URC Flour products.

    So, whether you’re a seasoned home baker with a secret recipe or an enthusiastic newcomer eager to learn, if you have the drive and the dream, we want to hear from you!

    For complete details about the contest, including eligibility criteria, mechanics, prizes, and how to register, we urge you to visit the official URC Flour website at www.urcflour.com You can also find additional information and updates on URC Flour’s official social media channels and other partner platforms.

    Don’t let this incredible opportunity pass you by. Unleash your inner baking star and become the next “BIDA sa MASA”!

    Reference & Media Contact:

    Lariza Garcia

  • URC Flour “Rises and Shines” with Innovation and Expertise at FCBAI Bakery Fair 2025

    URC Flour “Rises and Shines” with Innovation and Expertise at FCBAI Bakery Fair 2025

    Why URC Flour Rises and Shines with Innovation and Expertise at FCBAI Bakery Fair 2025?

    The Filipino Chinese Baker’s Association Incorporated (FCBAI) Bakery Fair 2025 witnessed a dazzling display of innovation and expertise as URC Flour took center stage, reinforcing its position as one of the country’s leaders in the flour industry. With a focus on cutting-edge techniques and high-quality products, URC Flour’s participation underscored its commitment to empowering bakers and driving the industry forward.

    “Innovation is at the heart of everything we do,” stated Naida Ebora, Sales, Marketing and Distribution Manager, URC Flour Division. “With the recent opening of our Sariaya Plant, we continuously strive to develop products that meet the evolving needs of bakers, whether they are home enthusiasts or seasoned professionals. Our goal is to provide them with the tools and resources they need to create exceptional baked goods,” added Ebora.

    This year’s theme of “Rise and Shine,” perfectly aligned with URC Flour’s dedication to helping bakers achieve their full potential. At their vibrant booth, attendees were treated to a showcase of the company’s latest advancement in n flour technology and baking solution. And to support this year’s theme, URC’s concept of “SIKAT”, has truly embodies the company’s position in helping bakers achieve their objectives.

    SIKAT in Filipino, means to shine, to be radiant, to be successful. It embodies the very essence of what we aim to achieve together. With URC flour, we want to empower you to be SIKAT in your baking endesvors. We understand that every baker, from home enthusiasts, to established professionals, dreams of creating baked goods that stand out, that are truly exceptional. That’s why we’ve dedicated ourselves in providing you the highest quality flour, the perfect foundation for your culinary masterpieces, “said Ebora.

    One of the hightlights of URC flour’s exhibit was the live baking demonstrations led by renowned Chef Aileen Asilom, which captivated audiences, showcasing the versatility and superior quality of URC’s Flour product range. The baking sessions not only highlighted the adaptability of URC Flour’s product range but also provide valuable insights into the latest baking techniques.

    In addition to the live demonstrations, URC Flour also featured interactive displays that highlighted the science behind baking, which provided attendees with a deeper understanding of the properties of different flours and how they affect the final product.

    The company’s representatives were on hand to answer questions and provide expert advice, further demonstrating the company’s commitment to education and knowledge sharing.

    URC Flour’s participation in the FCBAI Bakery Fair 2025 was a testament to its unwavering commitment to innovation and expertise. By showcasing its latest products and providing valuable educational resources, the company has solidified its position as a leader in the baking industry. As the industry continues to evolve, URC Flour remains at the forefront, empowering bakers to “rise and shine” with their exceptional creations.

    The FCBAI BAKERY FAIR 2025 has provided a platform for URC Flour to showcase their commitment to the baking community. Their SIKAT theme, combine with the fair’s RISE AND SHINE focus, has created a powerful message of empowerment and inspiration. By providing high quality flour and unwavering support, URC flour is helping bakers across the nation to truly shine.

  • CHEF Al’s Baking Secrets with URC Flour

    CHEF Al’s Baking Secrets with URC Flour

    URC Flour’s Baking Secrets of CHEF AI.

    The FCBAI Bakery Fair is back, and this year, the theme “RISE and Shine” couldn’t be more fitting with thousands of bakers from different parts of the world flocked to the World Trade Center for a 3-day baking exhibit.

    This year’s fair is a celebration of resilience and innovation in the baking industry, a testament to the bakers who have weathered challenges and emerged stronger. URC Flour Brand Ambassador Chef Aileen Asilom more popularly known as Chef Ai, graced this year’s Bakery Fair and led the bakery demonstration at the URC Flour booth.

    Chef Aileen’s story is one of inspiration. From her modest beginnings, fueled by a deep love for baking, she has risen to become a respected figure, known for her dedication to sharing her knowledge and empowering fellow bakers. Her journey resonates with many, making her the perfect face for URC Flour, a brand committed to providing quality ingredients for every baker’s dream.

    URC Flour’s booth concept “SIKAT” reinforced the RISE and SHINE theme of this year’s Bakery Fair. Chef Ai’s path to being a successful baker is a story itself of passion and perseverance.

    Choosing the Right Flour

    Chef Ai emphasizes the importance of selecting the appropriate flour for each recipe. “URC Flour offers a diverse range, from the versatile All-Purpose Flour to the robust Hard Flour for breads and the delicate Cake Flour for pastries,” she explains. “Understanding the characteristics of each variant is crucial for achieving the desired texture and outcome” added Chef Ai. She often recommends using URC’s hard flour for breads that need a good rise and chew, and their cake flour for light and airy cakes.

    Chef Ai conducted live baking demonstrations together with other expert bakers,showcasing their signature recipes and innovative techniques, all using URC Flour. Attendees were able to witness firsthand the URC Flour quality products featuring DAISY, GLOBE, CONTINENTAL, SAMPAGUITA, BLEND 100 and CATTLEYA among others.

    The baking demonstration also features baking equipment from Vesmach Hyundai Home Appliances while ingredients for the delicious baked goods are courtesy of Anchor Food Professionals, Sugar King Industries, Oleo-Fats Inc. and Neco Philippines, Inc.

    In collaboration with URC Flour, Chef Ai curated a selection of recipes, featuring both classic favorites and modern creations, that were given to booth attendees to take home and recreate.

    URC Flour: A Partner in Success:

    Chef Al’s passion extends beyond her own creations. She believes in sharing her knowledge and inspiring others to embark on their baking journeys. “Baking is a gift that should be shared,” she says. “Through my partnership with URC Flour, | hope to empower bakers of all levels to create delicious memories.” Chef Ai’s partnership with URC Flour is a testament to the brand’s commitment to quality and its dedication to supporting the baking community. “URC Flour is more than just an ingredient; it’s a partner in my baking journey,” she concludes.