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  • Calling All Aspiring Bakers: Get Ready for URC FLOUR’s “BIDA SA MASA, SEARCH FOR BIDA BAKERPRENEUR” CONTEST

    Calling All Aspiring Bakers: Get Ready for URC FLOUR’s “BIDA SA MASA, SEARCH FOR BIDA BAKERPRENEUR” CONTEST

    Are you a passionate baker with dreams of turning your delicious creations into a thriving business? If so, get ready because Universal Robina Corporation (URC) might just have the perfect opportunity for you with their exciting “BIDA SA MASA, SEARCH FOR BIDA BAKERPRENEUR” contest!

    URC Flour is calling all bakers with a passion for baking to level up and join the URC Flour Bida sa Misa. Be the next “Bida Bakerpreneur”!

    URC Flour is committed to empowering the next generation of baker-entrepreneurs, and BIDA sa MASA is the company’s flagship program designed to help you rise!

    This year’s event will be held in coordination with the Local Government Units (LGUs) of Pasig City, Sariaya, Quezon and Davao City. This contest will showcase a variety of delicacies, including breads, cakes and pastries as contestants will be representing their respective regions via a unique and delicious baked goods.

    There will be two categories for the contest, open to Home Baker or hobbyist who wants to level up their baking skills with the opportunity of owning their own bakery, and for Pro Bakers who have been creating delicious baked goods in a bakery, restaurant or café and wants to expand their skills and business.

    Since 2017, Universal Robina Corporation, through its Flour Division, has empowered aspiring bakers through Flourish Pilipinas, a learning program that aims to foster a nation of baker-entrepreneurs. From educational initiatives and workshops to baking competitions, the program has continuously evolved to recognize, hone, and support the skills, talent, and passion of baker hopefuls.

    “URC Flour’s initiative together with the support of our partner LGUs, aims to support community members to turn their baking skills into successful start-up businesses. Our goal is to empower them and promote economic growth by organizing a baking competition that offers not only cash prizes, but most importantly, we want to impart the needed knowledge and resources to support their start-up ventures. BIDA SA MASA 2025 will put their newfound baking skills to the test in a lively and delicious baking competition” said Naida Dalisay, Commercial Director, URC Flour Division.

    📷This year’s “BIDA SA MASA 2025” will be URC Flour’s second installment and because of the program’s success, the search for the “BIDA BAKEPRENEUER” contest mechanics has been updated with the objective to equip community bakers with both the technical know-how and the entrepreneurial mindset needed to succeed in the competitive baking industry.

    WHO WILL BE THIS YEAR’S “BIDA SA MASA” GRAND CHAMPION? Exciting prizes is up for grabs for this year’s most awaited baking competition from URC Flour.

    The contest will feature various stages designed to test and develop the participants’ abilities, including; Baking Training Workshop: Opportunities to learn new techniques and refine existing skill from URC Flour tech team. Business Coaching ad Planning will be part of the training that will help them come up with their own business plan.

    Exciting prizes awaits the top winners of this year’s BIDA SA MASA,SEARCH FOR BIDA BAKERPRENEUR baking competition. Champions from each category will win a total of P 100,000.00 with P 70,000.00 as cash prize and P 30,000.00 worth of baking equipment and URC flour products. Finalists from Pasig, Quezon and Davao who will be joining the championship will get a consolation prize of P 30,000.00 prize, with P 20,000.00 cash and P 10,000.00 worth of baking equipment and URC Flour products.

    So, whether you’re a seasoned home baker with a secret recipe or an enthusiastic newcomer eager to learn, if you have the drive and the dream, we want to hear from you!

    For complete details about the contest, including eligibility criteria, mechanics, prizes, and how to register, we urge you to visit the official URC Flour website at www.urcflour.com You can also find additional information and updates on URC Flour’s official social media channels and other partner platforms.

    Don’t let this incredible opportunity pass you by. Unleash your inner baking star and become the next “BIDA sa MASA”!

    Reference & Media Contact:

    Lariza Garcia

  • URC Flour “Rises and Shines” with Innovation and Expertise at FCBAI Bakery Fair 2025

    URC Flour “Rises and Shines” with Innovation and Expertise at FCBAI Bakery Fair 2025

    Why URC Flour Rises and Shines with Innovation and Expertise at FCBAI Bakery Fair 2025?

    The Filipino Chinese Baker’s Association Incorporated (FCBAI) Bakery Fair 2025 witnessed a dazzling display of innovation and expertise as URC Flour took center stage, reinforcing its position as one of the country’s leaders in the flour industry. With a focus on cutting-edge techniques and high-quality products, URC Flour’s participation underscored its commitment to empowering bakers and driving the industry forward.

    “Innovation is at the heart of everything we do,” stated Naida Ebora, Sales, Marketing and Distribution Manager, URC Flour Division. “With the recent opening of our Sariaya Plant, we continuously strive to develop products that meet the evolving needs of bakers, whether they are home enthusiasts or seasoned professionals. Our goal is to provide them with the tools and resources they need to create exceptional baked goods,” added Ebora.

    This year’s theme of “Rise and Shine,” perfectly aligned with URC Flour’s dedication to helping bakers achieve their full potential. At their vibrant booth, attendees were treated to a showcase of the company’s latest advancement in n flour technology and baking solution. And to support this year’s theme, URC’s concept of “SIKAT”, has truly embodies the company’s position in helping bakers achieve their objectives.

    SIKAT in Filipino, means to shine, to be radiant, to be successful. It embodies the very essence of what we aim to achieve together. With URC flour, we want to empower you to be SIKAT in your baking endesvors. We understand that every baker, from home enthusiasts, to established professionals, dreams of creating baked goods that stand out, that are truly exceptional. That’s why we’ve dedicated ourselves in providing you the highest quality flour, the perfect foundation for your culinary masterpieces, “said Ebora.

    One of the hightlights of URC flour’s exhibit was the live baking demonstrations led by renowned Chef Aileen Asilom, which captivated audiences, showcasing the versatility and superior quality of URC’s Flour product range. The baking sessions not only highlighted the adaptability of URC Flour’s product range but also provide valuable insights into the latest baking techniques.

    In addition to the live demonstrations, URC Flour also featured interactive displays that highlighted the science behind baking, which provided attendees with a deeper understanding of the properties of different flours and how they affect the final product.

    The company’s representatives were on hand to answer questions and provide expert advice, further demonstrating the company’s commitment to education and knowledge sharing.

    URC Flour’s participation in the FCBAI Bakery Fair 2025 was a testament to its unwavering commitment to innovation and expertise. By showcasing its latest products and providing valuable educational resources, the company has solidified its position as a leader in the baking industry. As the industry continues to evolve, URC Flour remains at the forefront, empowering bakers to “rise and shine” with their exceptional creations.

    The FCBAI BAKERY FAIR 2025 has provided a platform for URC Flour to showcase their commitment to the baking community. Their SIKAT theme, combine with the fair’s RISE AND SHINE focus, has created a powerful message of empowerment and inspiration. By providing high quality flour and unwavering support, URC flour is helping bakers across the nation to truly shine.

  • CHEF Al’s Baking Secrets with URC Flour

    CHEF Al’s Baking Secrets with URC Flour

    URC Flour’s Baking Secrets of CHEF AI.

    The FCBAI Bakery Fair is back, and this year, the theme “RISE and Shine” couldn’t be more fitting with thousands of bakers from different parts of the world flocked to the World Trade Center for a 3-day baking exhibit.

    This year’s fair is a celebration of resilience and innovation in the baking industry, a testament to the bakers who have weathered challenges and emerged stronger. URC Flour Brand Ambassador Chef Aileen Asilom more popularly known as Chef Ai, graced this year’s Bakery Fair and led the bakery demonstration at the URC Flour booth.

    Chef Aileen’s story is one of inspiration. From her modest beginnings, fueled by a deep love for baking, she has risen to become a respected figure, known for her dedication to sharing her knowledge and empowering fellow bakers. Her journey resonates with many, making her the perfect face for URC Flour, a brand committed to providing quality ingredients for every baker’s dream.

    URC Flour’s booth concept “SIKAT” reinforced the RISE and SHINE theme of this year’s Bakery Fair. Chef Ai’s path to being a successful baker is a story itself of passion and perseverance.

    Choosing the Right Flour

    Chef Ai emphasizes the importance of selecting the appropriate flour for each recipe. “URC Flour offers a diverse range, from the versatile All-Purpose Flour to the robust Hard Flour for breads and the delicate Cake Flour for pastries,” she explains. “Understanding the characteristics of each variant is crucial for achieving the desired texture and outcome” added Chef Ai. She often recommends using URC’s hard flour for breads that need a good rise and chew, and their cake flour for light and airy cakes.

    Chef Ai conducted live baking demonstrations together with other expert bakers,showcasing their signature recipes and innovative techniques, all using URC Flour. Attendees were able to witness firsthand the URC Flour quality products featuring DAISY, GLOBE, CONTINENTAL, SAMPAGUITA, BLEND 100 and CATTLEYA among others.

    The baking demonstration also features baking equipment from Vesmach Hyundai Home Appliances while ingredients for the delicious baked goods are courtesy of Anchor Food Professionals, Sugar King Industries, Oleo-Fats Inc. and Neco Philippines, Inc.

    In collaboration with URC Flour, Chef Ai curated a selection of recipes, featuring both classic favorites and modern creations, that were given to booth attendees to take home and recreate.

    URC Flour: A Partner in Success:

    Chef Al’s passion extends beyond her own creations. She believes in sharing her knowledge and inspiring others to embark on their baking journeys. “Baking is a gift that should be shared,” she says. “Through my partnership with URC Flour, | hope to empower bakers of all levels to create delicious memories.” Chef Ai’s partnership with URC Flour is a testament to the brand’s commitment to quality and its dedication to supporting the baking community. “URC Flour is more than just an ingredient; it’s a partner in my baking journey,” she concludes.

  • Kick off the holiday cheer with URC’s delicious UR Joyful Gifting snack promo

    Kick off the holiday cheer with URC’s delicious UR Joyful Gifting snack promo

    During these holidays, Christmas is more than just gathering around a tree and attending parties. They say the true essence of the holiday is the happiness that you share with everyone through thoughtful acts.

    With the season of giving now in full swing, you can start sharing and celebrating joy or “share-lebrating” joy with gifts that your whole household can enjoy, such as snacks and drinks that your family will love. Universal Robina Corporation (URC), the maker of beloved snacks and beverages, is delighting everyone this Christmas with the UR Joyful Gifting promo. It includes brands like Piattos, Nova, Cloud 9, C2, Swiss Miss, El Real, and many more that you can gift to loved ones and share it during noche buena.

    UR Joyful Gifting is a thoughtful way to share-lebrate joy with your loved ones this Christmas season, giving them delicious food and snacks to enjoy anytime, anywhere. If you need snacks and drinks while studying, working, watching TV, and commuting, you can grab from your UR Joyful Gifting haul.
    Most importantly, the UR Joyful Gifting promo also extends joy to kids from URC’s partner foundations.

    For every P500 purchase of the UR Joyful Gifting bundle, you share-lebrate joy and give kids the chance to take part in a fun movie experience. At the same time, you can get a chance to get movie passes for yourself and your loved ones as well. You’re not just making moments more delightful at home this holiday season; you’re also coming together with other snack lovers to bring that same cheer to young kids.

    You can find and get URC’s delightful products at Robinsons Supermarkets and Metro Supermarkets nationwide. The UR Joyful Gifting promo runs until December 31, 2024 in Metro Supermarkets and January 15, 2025 in Robinsons Supermarkets.

    URC aims to continuously delight consumers with good food choices and fun experiences through multiple initiatives, especially during the season of giving. One of these initiatives is the UR Joyful Gifting promo, which highlights the importance of showing care and spreading love within the community. Through this, and in partnership with consumers, URC hopes to share-lebrate the holiday and bring joy to select foundations.

    Start share-lebrating the joy and grab UR Joyful Gifting at your nearby supermarkets. For more information, check out the official Facebook pages of Robinsons Supermarket and The Metro Stores.

    Universal Robina Corporation (URC) produces iconic brands such as Piattos, Nova, VCut, Calbee, Cloud 9, Nips, Hello, El Real, C2, and Swiss Miss, which have been part of Filipinos’ lives for decades. One of the country’s largest food and beverage manufacturers, URC has also dabbled into the spiked seltzer category with Chill, as well as the breading category with the healthy and delicious VegiGood!.

    To learn more about URC, visit its website (www.urc.com.ph), Facebook page (@URCPhilippines) and TikTok account (@URCPhilippines).

    Enjoy your family bonding this holiday season with Jack ‘n Jill Piattos.

    Share-lebrate the season of giving with your favorite URC treats.

    Make your Christmas share-lebration sweeter with Hello!

  • URC’s state-of-the-art flour mill, set to commence operations in Q4

    URC’s state-of-the-art flour mill, set to commence operations in Q4

    Who else wants to know more about the URC FLOUR’S LARGEST? Recently, Universal Robina Corp. Flour Division inaugurated their largest flour mill in Sariaya, Quezon is equipped with state-of-the-art automated technology, which can process of up to 1,320 tons of flour per day.

    SARIAYA, QUEZON – PHILIPPINES – Universal Robina Corp. (URC), one of the country’s largest food and beverage firms, is set to open a new mill in Sariaya town, in Quezon Province, to further boost its production of quality flour.

    URC Flour Sariaya – set to be operational in the fourth quarter of 2024 – will raise URC Flour’s capacity, from 2,180 MT per day to about 3,500 MT per day.

    COMMITTED TO NOURISHING THE NATION. With the launch of URC Flour’s newest flour plant, the company is helping lay a solid foundation in advancing food production and security in the country.

    L-R: Conrado M. Estrella III, Secretary of Department of Agrarian Reform, Francisco “Kiko” Tiu Laurel Jr. , Secretary of Department of Agriculture, Ferdinand “Bongbong” R. Marcos Jr., President Republic of the Philippines, Lance Gokongwei, Chairman Universal Robina Corporation, Irwin C. Lee, President and Chief Executive Officer, Universal Robina Corporation, Ellison Dean C. Lee, Managing Director, Universal Robina Corporation- Flour Division.

    “We are seeing an ever-growing demand for our products. This new flour mill will allow us to meet that demand, maintain the quality of our products and keep our price point competitive,” said Irwin C. Lee, URC President & CEO.

    The new facility will use a fully automated flour-milling technology that fully integrates the roller mill’s control and monitoring system in the main station, a first in the Philippines.

    PRESSING FORWARD TO A BRIGHTER FUTURE. The URC Flour Sariaya Plant is now operational which will bring the company’s total milling capacity to over 104,100 bags daily.

    L-R: Ferdinand “Bongbong” R. Marcos Jr., President Republic of the Philippines, Irwin C. Lee, President and Chief Executive Officer, Universal Robina Corporation, Lance Gokongwei, Chairman Universal Robina Corporation, Francisco “Kiko” Tiu Laurel Jr. , Secretary of Department of Agriculture and Conrado M. Estrella III, Secretary of Department of Agrarian Reform.

    “This Php 5.4 billion investment is an affirmation of our confidence in our economy and the conducive investment climate in our country. It is also a concrete manifestation of our steadfast support in improving our nation’s food security, aligned to the priorities of His Excellency President Ferdinand Marcos Jr. and Secretary Francisco Tiu Laurel to enhance agricultural productivity and strengthen the grain sector” said Lance Y. Gokongwei, Chairman Universal Robina Corporation. ““With the launch of this new flour mill, we are helping lay a solid foundation in advancing food production and security in our country” added Gokongwei.

    URC Flour Sariaya will also have the capability to do fully automatic packing operations, which will speed up the production process and reduce wastage.

    This technology upgrade maximizes efficiency at the plant, reduces costs and overall cuts URC’s carbon footprint. It is in line with URC’s push to bring down the amount of energy and other resources it uses to manufacture its products.

    The mill sits on 10 hectares in Sariaya. When fully operational, it will provide at least 150 jobs.

    WITNESS THE UNVEILING OF A NEW ERA. URC Flour’s investment in their new Sariaya Flour Mill brings great promise to the local community of Sariaya. Beyond its economic impact, generating jobs and creating business opportunities for suppliers and service providers.

    “URC Flour Sariaya is a testament to our unwavering dedication to innovation, quality and growth,” said Lee. “With its enhanced technology, substantial capacity and focus on community development, the plant is poised to become a cornerstone of URC’s progress and a catalyst for positive change in the area,” Lee added.

    URC Flour is one of the Philippines’ top flour millers. It started commercial operations in 1970 with its first plant in Pasig. It opened its second plant in Davao in 1991.

    ABOUT UNIVERSAL ROBINA CORPORATION (URC) FLOUR DIVISION:

    URC’s Flour Division is one of the top flour milling companies in the Philippines. With plants present in Manila, Davao and now Sariaya, Quezon. The addition of this new plant, which is URC’s largest, brings the company’s total milling capacity to an extraordinary 3,470 tons per day, which is equivalent to over 104,100 bags daily. Through its state-of-the-art flourmills and blending facilities, URC Flour Division offers customized products that cater to the specific needs of its customers.

    Reference:

    Lariza Garcia

  • Let’s Get Moving: 5 ways to Make Movement Fun and Excitement

    Let’s Get Moving: 5 ways to Make Movement Fun and Excitement

    Have a break, make movement of fun and excitement with Jack ‘n Jill Nova in every single day!

    An active lifestyle can be a great way to improve your mood, making you feel happier and more energized. If you’re just finding your groove in working out, there are exciting ways to get your steps in. You can even make the experience more amazing by capping it off with a multigrain snack such as Jack ‘n Jill Nova.

    Whether you’re a casual or experienced mover, you can start with these five activities at home:

    Dance to your heart’s content

    Signing up for a dance or Zumba class can be daunting at first, especially if you’re doing it alone. Once you get past the nerves, you’ll learn to just follow the beat and move to your own rhythm. If you don’t want to join a class, no problem. You can always put on your favorite playlist or follow a dance workout video online in the comfort of your own home.

    Recently, Jack ‘n Jill Nova hosted NOVAmazing Moves, a series of pop-up events that aims to make movement fun and accessible for everyone through various activities. The multi-gain snack brand aims to support people’s active lifestyles, encouraging them to move with no pressure.

    Hula hoop your worries away

    Another fun activity that feels like play is hula hooping. This can be a great option if you want to improve your coordination and strengthen your core without the heavy lifting. It can also be a fun bonding activity with the kids in your household.

    Sweat it out on a bike

    Biking continues to be a popular activity across multiple generations. If you’ve always wanted to learn how to ride a bike, now’s the time to do it. You can also sign up for indoor biking classes, where you can pedal to lively beats and meet new people.

    Learn the ropes

    Jump rope can be a fun workout to try because it feels like you’re just playing outside. You can even elevate your experience by jumping to some hip music and learning trendy tricks. This was one of the interactive classes enjoyed by the attendees of the NOVAmazing Moves pop-ups where they learned the basics and a few fun tricks.

    Run with friends

    Running clubs are all over social media these days. Running has grown from being an activity to increase stamina and stay in shape to a community building effort. Grab your friends and create your own mini running club to get your steps in. After all, exercising with friends can be a fun time.

    These are just some quick and simple activities that can bring activeness and movement to your lifestyle. You can easily make your own NOVAmazing day by treating yourself with a bag of Jack ‘n Jill Nova which comes in Country Cheddar, Homestyle BBQ and Sweet Chili flavors.

    Grab a bag of Jack ‘n Jill Nova at any supermarkets and convenience stores near you. For more information and updates, don’t forget to like and follow Nova’s Facebook page.

    Jack ‘n Jill Nova is a product of Universal Robina Corporation (URC), maker of well-loved Pinoy snack and beverage products such as C2 Cool and Clean, Great Taste Coffee, Jack ‘n Jill Piattos, Nova, Maxx, Cloud 9, Magic Crackers, and many others. To learn more about URC, visit its website (www.urc.com.ph), Facebook page (@URCPhilippines) and TikTok account (@URCPhilippines).

    Reference:

    Lariza Garcia

  • URC Supports Agawan Festival 2024

    URC Supports Agawan Festival 2024

    TARA NA SA SARIAYA!  Universal Robina Corporation (URC) Flour Division has partnered with the local government unit of Sariaya, Quezon for this year’s Agawan Festival. Aiming to make the festivities bigger and grander, URC will sponsor the “Pinagong” eating activity, “Agawan sa Bagakay,” and the Street Dancing Competition.  URC Flour Division Operations Director Dario Arive Jr. and Sariaya Quezon Mayor Marcelo Gayeta led the Memorandum of Understanding (MoU) signing.

    Witnessing the signing were (L-R) Graziella Mae Pons, URC HR Officer and HR Business Partner; Gemma Tacata, URC Senior Manager and EHSS; Lanie Mendoza, Sariaya Municipal Treasurer and Public Market Administrator; Marivic Gayeta, Organizer – Agawan Festival 2024; and Renaliz Miguel, Representative of Sariaya Tourism Culture and the Arts Office (STCAO).

    Universal Robina Corporation, through its Flour Division, has partnered with the local government unit of Sariaya, Quezon and the Sariaya Tourism Culture and the Arts Office (STCAO) for a bigger and grander celebration of this year’s Agawan Festival. 

    The Agawan Festival is an annual harvest festival held in Sariaya, Quezon every May 15 in honor of Saint Isidore the Laborer, the patron saint of agriculture and good harvest. The celebration is known as the “Happy Pandemonium” and is one of the four harvest festivals celebrated in the province of Quezon.

    During the signing of the Memorandum of Understanding (MOU), Sariaya Mayor Marcelo Gayeta and his wife, Marivic Gayeta, who is currently heading the organizing committee of this year’s Agawan Festival, welcomed the sponsorship of URC Flour Division.

    “Masayang masaya ang bayan ng Sariaya dahil kasama namin ngayong taon ang Universal Robina Corporation Flour Division. Talagang masasabi naming sila ay kaagapay ng ating bayan sa pagpapaunlad dahil sa kanilang bagong bukas na planta na tiyak magbibigay ng trabaho sa ating mga kababayan dito sa Sariaya” Mayor Gayeta shared. 

    The URC Flour Division is one of the top flour millers in the Philippines. With plants located in Manila, Sariaya, and Davao, the division has a combined milling capacity of 2,150 metric tons per day. The state-of-the-art flour mills and blending facilities allow the division to manufacture customized products that fit the specific needs of its customers.

    URC’s sponsorship of the Agawan Festival 2024 is the company’s way of appreciating Sariaya’s support when the town welcomed the opening and operation of their flour mills and blending facilities located in Barangay Talaan, Aplaya Road in Sariaya, Quezon. 

    The company will sponsor some of the activities including: the “Pinagong” eating activity targeting 3,000 people; the “Agawan sa Bagakay” with special prizes to be won by participants; and the Street Dance contest where dancers will be using “upcycled” sacks as their costume. URC will be donating used flour sacks for the dancers to use in their presentation. 

    “We creatively developed the “Pinagong” eating activity. Since URC is a producer of quality and world-class flour, we will donate our products to our partner bakeries for them to produce 3,000 pieces of the town’s famous and delicious “Pinagong” breads. Aside from the procession and other fun activities, this unique eating event will be one of the highlights of this year’s Agawan Festival. Exciting is an understatement for this activity!” said Naida Ebora, Sales, Marketing and Distribution Director, URC Flour. 

    Marivic Gayeta, wife of Mayor Gayeta and lead organizer of this year’s Agawan Festival, is also thrilled with the collaboration. “Ikinalulugod ng bayan ng Sariaya na kami ay inisponsoran ng URC sa aming nalalapit na kapistahan. Sigurado kami na ang aming mga kababayang makikilahok sa pagdiriwang ng fiesta, pati na rin ang mga turista na dadayo at makikisali ay matutuwa sa mga programang aming hinanda kasama ng URC.”  

    The annual Agawan Festival features a fiesta procession where people playfully snatch goodies and other produce hanging from the houses (or “pabitin”) as the parade winds its way down the streets. Colorful buntal hats are festooned all over the façade of houses. String beans are draped on windows like curtains, and banana leaves are used to adorn fences. The most traditional elements in the decorations are the bagakay, or young bamboo branches from which junk food, native delicacies such as the kiping, fruits, candies and money, are hung for people to collect as they pass by. 

    The annual festivities will be celebrating its 25th year this 2024. The term “Agawan” was coined by the town’s former parish priest Rev. Fr. Raul Enriquez, who was also the former president of Sariaya Tourism Council, and the proponent of the town’s Quadricentennial celebration in 1999.  For complete details of Agawan Festival 2024, visit the official FaceBook page of Sariaya Tourism Culture and the Arts Office.

    Reference:

    Lariza Garcia

  • Make your child’s home learning more fun with these exciting snack recipes

    Make your child’s home learning more fun with these exciting snack recipes

    To make snack time even more delightful, parents can get creative in preparing goodies for their kids who do home learning. Whether their little ones need a quick pick-me-up in between online classes, or something to much-on to energize them as they do homework, here are yummy and easy-to-make snacks that are sure to fit the bill.

    Delightful Fried Cream-Os                          

    With its crunchy, bitter-sweet chocolate cookies and rich creamy vanilla or chocolate filling, Jack ‘n Jill Cream-O is yummy on its own. With this new twist, parents can make this even more delightful for their kids.

    Fried Cream-O

    Start by mixing pancake batter with water according to package directions, or creating his or her own batter by combining flour, water, milk, and eggs. Dip the Cream-O into the batter then fry in hot oil for about two (2) minutes or until they are golden-brown. Place the Cream-Os on a paper towel to drain excess oil. Serve and enjoy!

    No-bake Quake Overload Chocolate Cake

    Moms and dads can try this no-bake chocolate cake for their kids’ dessert during lunch break.

    First, prepare the frosting by whisking an all-purpose cream until it thickens. Once it doubles its size, pour half (1/2) a can of condensed milk and mix it well together. Place it inside the refrigerator to chill for an hour.

    No Bake Quake Overload Cake

    When the frosting is ready, start assembling the cake by slicing the Jack ‘n Jill Quake Overload cake bars in half horizontally to create two even layers. Spread some of the frosting onto the bottom cake layer. Place the second layer and put the remaining frosting on the top and sides of the cake. Add some crushed Cream-O bits as the finishing touch. Put the cake in the fridge for at least 30 minutes before serving.

    Magic Flakes Tuna Nuggets

    Here’s an interesting twist on the classic tuna sandwich that both adults and their kids will surely enjoy.

    To make this recipe, combine one (1) can of tuna, two (2) packs of crushed Jack ‘n Jill Magic Flakes Plain, two (2) tablespoons of flour, one (1) minced onion, salt, and pepper. Mix all ingredients thoroughly and form into nuggets—get creative as you mold them into different shapes and sizes. Fry the Magic Flakes Tuna Nuggets until they are golden brown and serve it with your kid’s favorite dipping sauce!

    Presto Peanut Butter Cups

    This snack is a must-try for parents whose kids are peanut butter lovers.

    To start, one will need one (1) cup of melted chocolate bar and one (1) cup of melted Presto Peanut Butter cream filling. In a cupcake tin, pour one (1) to two (2) tablespoons of the melted chocolate and place in the refrigerator to set. Top the chocolate with the same amount of the melted Presto Peanut Butter cream filling. Sprinkle some crushed Presto cookie bits on top and refrigerate for an hour before serving.

    Choco Knots Cereal Mix

    Parents can prepare this easy-to-follow recipe for their kids who love breakfast cereals and Jack ‘n Jill Choco Knots.

    In a nonstick pan, melt marshmallows over medium heat. To avoid burning, mix it every 30 seconds. Once it’s melted, pour in the rice cereal, chocolates, and Choco Knots bits. Stir the ingredients until fully combined then cut into smaller squares. Let cool and set before serving.

    Parents can even try making strawberry or milk-flavored version of this by simply substituting Choco Knots with Berry or Milky Knots variant.

    Wafrets Chocolate Milkshake

    Moms and dads can serve this yummy wafer milkshake for their kids as a refreshing companion of during recess.

    Simply cut Jack ‘n Jill Wafrets into smaller pieces and combine it with milk, ice cream, and sugar. Place the mixture in a blender and blend until it’s smooth and creamy. Garnish the milkshake with a stick of Wafrets and enjoy!

    Wafrets Shake

    Dewberry Ice Cream Cake

    After a productive session at school, adults can reward their little ones with this yummy dessert using Dewberry.

    To make this, put crushed Dewberry into a bowl. Add a quarter (1/4) cup of melted butter and mix well. Once done, press the mixture into a greased pan — this will be the crust of the ice cream cake.

    Next, spread vanilla ice cream over the crust and let it freeze for two (2) hours. Before serving, drizzle some chocolate syrup and add some Dewberry crumbs. This fruity cake would surely be a hit for kids at home.

    Do you have creative recipes in mind featuring Jack ‘n Jill Biscuits and Cakes? Post them on Facebook and use the hashtag #JacknJillSnacktimeFavorites.

    Jack ‘n Jill Cream-O, Quake Overload, Magic Flakes, Presto Creams, Choco Knots, Dewberry, and Wafrets are proudly-made Filipino products of Universal Robina Corporation (URC). Learn more about URC by visiting its Facebook page at www.facebook.com/urcphilippines.

    REFERENCE:

    JEAN RICELLE A. AQUINO

    Sr. Media Relations Officer

    StratWorks, Inc.

    0927 027 8975