MANILA, JULY 28, 2022 – Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, recently launched the #ShareTheConfidence campaign in partnership with Whisper and World Vision, to educate Filipinos on the importance of menstrual hygiene management. This initiative is part of Shopee Bayanihan, the company’s umbrella CSR arm that seeks to provide support for communities in need through partnerships with various humanitarian organizations.
As part of the campaign, Whisper pledged to match and donate sanitary products for every Whisper product sold on Shopee from May 28 to June 30. Almost 130,000 young women from World Vision’s partner communities all over the Philippines benefitted from the initiative and received sanitary products through the delivery efforts of Shopee Xpress, Shopee’s logistics arm. Apart from raising awareness on proper menstrual hygiene management, the #ShareTheConfidence campaign also aimed to break the stigma around menstrual health and address the issue of period poverty in the Philippines.
Last July 22, Shopee and its partners culminated the #ShareTheConfidence campaign with an on-site event in Laurel, Batangas to turn over Whisper sanitary pads to over 85,000 beneficiaries within the area.
Martin Yu, Director at Shopee Philippines, shared “Everything we do at Shopee goes back to our main mission of serving the underserved through our technology. We are humbled to partner with Whisper and World Vision to empower Filipinas in need. We look forward to maximizing our platform to deliver even more meaningful initiatives that will benefit communities all over the Philippines.”
With Shopee Bayanihan, Shopee furthers its objective to make e-commerce for everyone by helping communities benefit from the power of digital transformation wherever they are in the Philippines.
REFERENCE:
Pao Oga
Shopee | Marketing | Public Relations (Media Relations)
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