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Shopee wraps up a successful first 3.15 Consumer Day, with 5 times more items bought in first 2 hours of March 15
Shopee users found more ways to celebrate and reward themselves, with 36 million vouchers claimed at Shopee’s first mega sale of the year.

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, concluded a successful 3.15 Consumer Day, its first mega sale of the year. More people were able to shop and reward themselves with Shopee, with 5 times more items bought in the first 2 hours of 15 March compared to an average day. 36 million Shopee vouchers were claimed on 15 March, as users saved more on everything they needed.

With more users celebrating at 3.15, brands and sellers were able to easily connect with and engage them. Orders on Shopee Mall increased 5 times compared to an average day, as brands saw a surge in traffic to Official Stores. Local businesses also saw a boost in sales, powered by strong support from shoppers. In the Philippines, Rhian — a women’s apparel shop, WJF shops (grocerysale.no1 and no1.go) and albee_298 — all three offering home essentials and face masks, emerged as the top local sellers this 3.15.

Shoppers also celebrated 3.15 Consumer Day with Shopee all over social media, with over 2.6 million engagements recorded on Shopee Philippines social media channels during the campaign. Loyal Shopee users also won huge prizes with the #ShopeeCelebratesYou initiative on Facebook, Instagram, and Twitter, with loyal users surprised with cash prizes, latest gadgets, and K-Pop merchandise in the Philippines.

Martin Yu, Director at Shopee Philippines said, “We are happy to see more people find time to celebrate and reward themselves at our first 3.15 Consumer Day. Our users will always form the core of everything we do, and we are proud to pioneer another special day for them and the millions of businesses we serve. The year has only just begun, and users can look forward to even more exciting activities to enjoy in the months ahead. We look forward to creating more value and joy for all of our users in the rest of 2022.”

3.15 Consumer Day in the Philippines

In the Philippines, more shoppers were able to discover the joy of online shopping with Shopee. In particular, 3.15 Consumer Day gave users the chance to show themselves and others around them some appreciation.

Joanna Villanueva, 27, Fashion Designer, said, “This 3.15, I bought some necessities–contact lenses, socks, and an iPhone cable. I usually buy these things from Shopee because there are promos and discounts within the app so my savings are significant.

When the pandemic hit, I had a hard time going out and the shops I usually bought supplies from for my work closed down temporarily, but through Shopee, I was able to buy sewing materials. When I was moving into an unfurnished condo during lockdown, I bought most of my furniture and appliances from Shopee too! Electronics, accessories, skincare products, pet supplies, clothes—you name it, I’ve bought it from Shopee.”

Maricris Lorenzo, 35, Entrepreneur, said, “During 3.15, I bought home and self-care items — indoor pots, plant labels, shampoo, make-up brush set and load. For all these and pretty much anything I need, Shopee is my go to app since I can easily find items and order conveniently. I always wait for the sales to enjoy discounts, vouchers, and coins cashback that make my shopping spree wallet-friendly.

As a business woman and a hands-on mother, I am really happy to be able to do so much on Shopee. Paying our bills, buying business and home essentials, relaxing with the occasional retail therapy, and exploring the countless features of the app have brought me such joy and relief especially in the last two years.”

Other 3.15 highlights in Philippines include:
- Giving Filipinos time to unwind by shopping for what they need and want
  - More users were able to enjoy the value and variety offered by Shopee, with Quezon City, Caloocan City, and Davao City seeing the highest numbers for first-time shoppers
  - Shoppers were getting ready to go out as restrictions ease, with the top most searched words were women’s sandals, dresses and face masks.
  - Users took the chance to reward themselves and others around them on 15 March. Home & Living, Health & Personal Care, and Women’s Apparel were the most popular categories, while mobile gadgets and accessories, skin care items, and home improvement supplies were most in demand
  - Body lotions were also one of the most ordered items by Filipinos as they prioritize self-care this 3.15 Consumer Day
- Providing businesses a welcome boost in the first mega sale of the year
  - 3.15 Consumer Day was the biggest shopping day in the first half of the year for many businesses:
    Local sellers saw a lift in traffic and transactions, with an electronics store clocking over ₱30 million in GMV on 15 March alone. A women’s apparel shop also sold over 267,000 units of items in 1 day.
    Users discovered and purchased more self-care and grooming essentials from brands on Shopee Mall, with Uni-Care, Tiny Buds, and FOCALLURE being crowd favourites.
- Creating more valuable and rewarding shopping experiences with ShopeePay
  - More people continued to enjoy the ease and convenience of digital payments through ShopeePay. On 15 March, the number of new ShopeePay users surged almost 1.5 times.
- Delighting consumers across the country with more fun and entertainment
  - Almost 65 million views were recorded on Shopee Live, as users connected with sellers, brands and local celebrities.
  - Over 27 million plays were clocked on Shopee Prizes, as Filipinos continued to play and earn more Shopee coins and prizes.
  - Filipinos were able to enjoy an afternoon of entertainment during the 3.15 TV Special that showcased local celebrities such as Brand Ambassadors Marian Rivera and Dingdong Dantes and ₱8 Million worth of prizes.
Download Shopee for free on the App Store or Google Play Store.

REFERENCE:

Pao Oga

Shopee | Marketing | Public Relations (Media Relations)

Mobile: +63 917 650 1835 (Viber/Whatsapp)

Address: 15F Asian Century Center (ACC) Building, 27th St. Corner 3rd Ave. BGC, Taguig 1634
March 17, 2022
Shopee is The Most Tweeted E-Commerce Brand in the Philippines this 2021

This year, Shopee takes the second spot for the most talked-about brand in the country with topics such as Shopee’s K-pop acts and mega campaigns garnering the most buzz.

With its string of successful campaigns and relatable social media content, Shopee is the most tweeted e-commerce brand in the country according to Twitter for 2021.

The leading e-commerce platform in Southeast Asia and Taiwan took the second spot overall in Twitter’s ten most tweeted brands list in the Philippines, which was released as part of the latter’s “Best of Tweets 2021” awards announced on December 14, 2021. The annual rundown aims to celebrate and recognize outstanding brands for their groundbreaking campaigns and engaging digital content.

Martin Yu, Director at Shopee Philippines, said, “We are pleased to be recognized as one of the most talked-about brands in the country by Twitter. As we welcome a new year, Shopee will push for excellence and increase engagement satisfaction not only in-app but on other platforms as well. This coming 2022, we will continue to improve our services to better tend to the needs of our consumers, sellers, and brand partners.”

As a platform that prioritizes making online shopping safe, fun, and engaging for everyone, Shopee regularly engages with its users on social media through relatable posts with timely content. During big campaigns, Shopee dominated the Twitter world with the appearance and performance of K-pop idols, which resulted in being in the top trending hashtags locally and nationwide.

Shopee also drives online conversations with the anticipation that comes with its big campaigns, TV commercials with Shopee brand ambassadors, and TV specials where users can win big raffle prizes, watch performances from their favorite celebrities or K-pop idols, and get the best deals and promos they can instantly ‘add to cart’ and check out during the show.

Successful Campaigns such as 9.9 Super Shopping Day and 11.11 – 12.12 Big Christmas Sale

Shopee continues to provide convenience and greater cost savings for its consumers with its yearly anticipated double-digit campaigns. The recent Shopee 9.9 Super Shopping Day and 11.11 – 12.12 Big Christmas Sale achieved multiple milestones, including 9.5 million items sold in the first hour of 9.9 in Metro Manila alone, over 270 million plays on Shopee Prize last 11.11, and a 14x surge in Shopee Mall orders during 12.12. More and more consumers also made Shopee’s integrated mobile wallet ShopeePay their preferred payment method with over 1.5 million top-ups for 12.12 alone.

With its continuous efforts to tailor and adapt to users’ shopping needs, Shopee now also ranks 3rd on YouGov’s Global Best Brand 2021 list in the Philippines, the only e-commerce platform to make it to the list.

REFERENCE:

Hannah Tejuco

Shopee | Marketing | Public Relations

Mobile +63 917 808 4894

Viber +63 917 705 4447

Address 15F Asian Century Center, 27th St. corner 3rd and 4th Ave., BGC, Taguig, PH 1634

December 30, 2021
Shopee excites shoppers and uplifts businesses with new record of over 2 billion items sold across 11.11 Big Christmas Sale
Local sellers saw a massive boost, with orders surging 18 times for those taking part in the sale for the first time.

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, sets two new records at the year’s largest shopping festival, 11.11 Big Christmas Sale. With a huge array of irresistible deals, shoppers across the region bought over 2 billion items across the festival period, smashing its previous record in 2020. Excitement peaked on November 11, with visits spiking 5.5 times in the first two hours compared to an average day.

Martin Yu, Director at Shopee Philippines, said,“It brings us great joy to see the impact of our 11.11 Big Christmas Sale on shoppers, businesses, and our local communities. The digital economy continues to present many opportunities for growth, and we want to enable more people to benefit from this growth by increasing e-commerce adoption and helping more consumers and businesses go online. At the same time, we are humbled that we can use our platform to give back to the wider community and support those in need. We look forward to creating more impact for our users in the months ahead.”

Helping more shoppers access, benefit from the digital economy

11.11 Big Christmas Sale encouraged more people to access and enjoy the benefits of online shopping, particularly those outside major cities where digital awareness has been relatively lower. This resulted in an 5-time increase^[1] in the number of shoppers from rural and smaller towns, who were able to enjoy the convenience of accessing a wider variety of products on Shopee.

Beyond convenience, the 11.11 Big Christmas Sale also brought shoppers and businesses closer together. More than 3.5 billion messages were sent on the in-app Shopee Chat on November 11, as shoppers were able to interact live with sellers and get more information prior to making their purchases.

As a secure and seamless mobile wallet, ShopeePay continued to accelerate adoption of digital payments at the 11.11 Big Christmas Sale. Across the region, more shoppers used ShopeePay to pay for their Shopee orders seamlessly, especially outside big cities where ShopeePay transactions grew 9 times from an average day.

Creating a record boost for businesses of all sizes

For businesses in the region, the 11.11 Big Christmas Sale was a springboard for growth and recovery. Local sellers benefited from the spike in shopping activity, as those joining 11.11 for the first time saw their orders surge 18 times compared to an average day.

Additionally, Shopee Mall continued to attract many shoppers who were drawn to the attractive discounts and exclusive deals from their favorite brands.

11.11 Big Christmas Sale highlights in the Philippines
- More shoppers from outside the metro: South Luzon saw the most orders in the whole country, followed by Metro Manila.
- Shoppers buy everything on Shopee: Filipinos were eagerly anticipating the unbeatable deals at the 11.11 Big Christmas Sale to meet all their needs, from branded items to daily household essentials. A user in Quezon City spent over ₱466,000 in a single order, buying motorcycle parts, electric tools, game consoles, smartphones, and tablets.
- Shopee remains the preferred one-stop shop for home decor, essentials, and more: Shopee continues to provide a wide assortment of products at the best prices. At the 11.11 Big Christmas Sale, more Filipinos bought Home & Living, Health & Personal Care, and Women’s Apparel products. Filipinos have consistently prioritized health essentials and home decor during Shopee’s past sales, and the 11.11 Big Christmas Sale was no different as shoppers stocked up on face masks with over 3 million items sold, and took the time to spruce up their home for the holidays with over 800,000 wallpapers sold.
  - Shoppers take advantage of deals from their favorite brands on Shopee Mall: Filipino favorites such as Uni-Care, Unilever Beauty, Xiaomi, NIVEA, and INSPI received the most orders from shoppers during the 11.11 Big Christmas Sale.
- Shoppers found endless fun and joy throughout 11.11 Big Christmas Sale: Live streaming continued to be a core part of the online shopping experience. 5 million hours of live streams were watched on Shopee Live, as users connected with sellers and caught NCT 127 and other top stars live on Shopee. Over 270 million plays were recorded on Shopee Prizes in the Philippines, as users enjoyed more fun and rewards at 11.11.
- ShopeePay brings more rewards to users, serves more payment needs: This 11.11, more shoppers used ShopeePay for greater convenience, security, and value.
- Seamless payments both online and offline with ‘Deals near Me’: Through ‘Deals near Me,’ Shopee’s location-based feature, shoppers discovered the best deals offered by merchants nearby and showed their support with over 1.2 million offline payment vouchers claimed.
- Meeting all payment needs with ShopeePay: ShopeePay has also become more deeply integrated with users’ lifestyles by serving multiple payment needs, including bills and tax payments. During 11.11, almost 100,000 users used ShopeePay to make their utility bill payments, benefitting from rewards in the form of cashbacks.
Shop from the 11.11 Big Christmas Sale: https://shopee.ph/m/christmas-sale

Download Shopee for free on the App Store or Google Play Store.

^[1] Compared to an average day

REFERENCE:

Hannah Tejuco
Shopee | Marketing | Public Relations

Mobile +63 917 808 4894

Viber +63 917 705 4447

Address 15F Asian Century Center, 27th St. corner 3rd and 4th Ave., BGC, Taguig, PH 1634
November 12, 2021
5 Easy Ways to Maximize Your Money When You Start Your Holiday Shopping at Shopee’s Sep 15 Payday Sale
Get into a festive mood with free shipping, 50% bills cashback, and ₱150 off vouchers.

It’s already September, and you know what that means—the beloved and uniquely Filipino tradition of counting down to Christmas Day has begun! Aside from setting up our lights and trees, listening to festive jingles, and planning (virtual) reunions once the -ber months set in, we’ve also made it a habit to gear up for some intense early holiday shopping. After all, Filipinos are known not just for our love of Christmas, but for our generous spirit as well.

During these times, it’s more important than ever to spread joy to friends and family. If you’re wondering how to do so safely and conveniently without breaking the bank, read on for a few holiday shopping tips that you can use at Shopee’s upcoming Sep 15 Payday Sale:
1. Take advantage of Shopee’s multiple monthly sales
To score major price drops and deep discounts, make sure to schedule your holiday shopping around sales. Mark your calendar during Shopee’s payday sales every 15th and 30th of the month. Each sale has its own exciting perks and promos that will make shopping more exciting and rewarding. At the upcoming Sep 15 Payday Sale, for instance, you can enjoy promos such as free shipping with no minimum spend, 50% bills cashback exclusively with ShopeePay, and ₱150 off vouchers.
1. Shop at midnight
Worried about missing out on vouchers? Get first dibs on the best promos by shopping at midnight. Add all the items to your cart beforehand, log on to your Shopee app from 12:00 to 2:00 AM, and check out with your vouchers. You can go to bed and sleep soundly knowing you scored the best deals.
1. Stack your vouchers
For you to get your money’s worth, you have to get yourself fully acquainted with the app’s features. Always check your home page and click on icons such as Free Shipping and Cashback for vouchers you can collect. Then stack these vouchers upon checking out for even bigger discounts. Remember to diligently check the voucher terms and conditions.
1. Follow your favorite brands in-app
Eyeing that brand-new smartphone for dad or that luxurious skincare set for mom? Head on over to your favorite brand’s page on Shopee Mall and hit that “Follow” button to receive announcements about new products, exclusive discounts, flash sales, and more. Make sure your notifications are turned on. Otherwise, someone else might just beat you to those deals!
1. Pay with ShopeePay for great savings on load, bills, and essentials
For more savings, here’s a handy little hack: use ShopeePay, an all-in-one e-wallet that you can use to Buy Load, Pay Bills, and Scan to Pay at thousands of merchants nationwide. Avail of promos such as up to 50% off on mobile load; up to 50% bills cashback when you pay your bills at Meralco, Maynilad, PLDT, Globe, and more; and ShopeePay ₱1 Deals for Puregold, Seaoil, Potato Corner, and many more when you scan to pay in-store. This September 14, you also get a chance to win ₱15,000 when you top up your ShopeePay wallet with a minimum of ₱500. Top up through your debit card, online banking, or over-the-counter payment partners to enjoy safe and hassle-free transactions during the holidays.

With these shopping hacks, you can score the best deals and allocate some extra cash towards your shopping budget. Enjoy splurging on your loved ones! Start your holiday shopping at the Sep 15 Payday Sale here: https://shopee.ph/m/payday-sale.

Download the Shopee app for free via the App Store or Google Play.
September 13, 2021
Be Like Jackie Chan with these Items You Can Check out at Shopee’s 9.9 Super Shopping Day

Follow the actor-cum-martial artist’s action-packed lifestyle with a few essentials from Shopee Mall.

Jackie Chan is one of the most recognized and respected actors around, and he also has plenty of stunt-performing and filmmaking credits up his sleeve. While most of us will never be the awesome actor Jackie Chan is, we can still emulate certain aspects of the A-lister’s persona, such as his zeal, discipline, and dedication to his craft.

At Shopee’s 9.9 Super Shopping Day, check out some of the best deals to help you channel your inner Jackie Chan:

Get motivated by his active and healthy lifestyle

You don’t have to do stunts like Jackie Chan—and since it’s potentially dangerous, we would advise you against doing so—but you could surely take notes from the man’s dedication to his exercise regime, which reportedly includes weightlifting and martial arts training. Create a workout schedule, grab a Kool Non-Slip Mat, and start working out.

As an action star, Jackie Chan performs plenty of stunts and follows tough workouts, which can drain the body of fluids. To stay in top shape, don’t forget to stay hydrated. Always make sure to carry a Klean Kanteen Insulated Tumbler with you during workouts.

Incorporate his cool, low-key fashion sense into your wardrobe

In his movies, Jackie Chan wears plenty of comfortable outfits so he can perform his signature kung-fu moves with ease. Whether you’re working out or just dressing down an outfit, look as cool as Jackie Chan himself with the classic Adidas Track Jacket. This supremely comfortable jacket is made from Parley Ocean Plastic yarn sourced from upcycled plastic waste.

Find inspiration from his values and past works

Jackie Chan went through a lot to become the iconic star he is today. To start gaining your own insights about life and building your emotional fortitude, give Meditations: Complete and Unabridged a try. This collection of journals contains personal reflections penned by Roman emperor Marcus Aurelius.

Get inspired through a line-up of Jackie Chan movies. Get the Vivamax 1 Month Plan and enjoy a full-day Jackie Chan marathon with films such as Railroad Tigers, Armour of God, Skip Trace, City Hunter, and more. You can also watch a wide variety of local and international action shows and movies.

Find entertainment while you shop, discover more promos from Shopee Mall, and enjoy convenience and value with ShopeePay

At the 9.9 Super Shopping Day this September 9, log on to Shopee Live to play a Jackie Chan-themed trivia game where you can win ShopeePay credits and catch an exclusive interview with the star. Jackie Chan will also feature on in-app games such as Shopee Spin & Win, Shopee Shake, and the all-new game Shopee Collectibles, where players can collect a set of items until September 9 to win rewards such as a Samsung TV.

Meanwhile, if you’re going on a shopping spree, you can also enjoy discounts from brands such as Abbott, Havaianas, Maybelline, Nestlé, Colgate-Palmolive, Breyleemall.ph, Del Monte, Unilever Beauty, Adidas, P&G Beauty, Enfagrow, Huawei, Vivo, Pampers, Realme, and Xiaomi.

Enjoy the convenience of going cashless with ShopeePay, your all-in-one e-wallet. Top up your ShopeePay wallet conveniently from now until September 8 through your debit card, online banking, or over-the-counter payment partners to enjoy exclusive ShopeePay promos such as up to 50% Bills Cashback when you pay for Meralco, Maynilad, and more; up to 50% off on mobile load; and ShopeePay ₱1 Deals from Puregold, Seaoil, Potato Corner, and more.

For more deals this 9.9 Super Shopping Day, visit https://shopee.ph/m/99.

Download the Shopee app for free via the App Store or Google Play.

REFERENCE:

Pao Oga

Shopee | Marketing | Public Relations (Media Relations)

Mobile: +63 917 650 1835 (Viber/Whatsapp)

Address: 15F Asian Century Center (ACC) Building, 27th St. Corner 3rd Ave. BGC, Taguig 1634

September 2, 2021
Shopee and Taguig LGU Provide Care Packages to Support Vaccination Efforts

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, teams up with the local government unit (LGU) of Taguig City to provide care packages that can encourage more people to get vaccinated and to express gratitude towards frontliners diligently working at the center. Last July 28-30, Shopee rolled out its vaccination center support initiative in Western Bicutan National High School by giving food, water, and health kits from Shopee and its partner brands under Shopee Mall to 1,500 frontliners, staff, and the people getting vaccinated. These included snacks from Del Monte, Perfetti Van Melle, Dutchmill Soy, Monde Nissin, and Rebisco; water from Hope in a Bottle; health kits from Mighty Clean and Colgate; and industrial fans from Symphony.

Martin Yu, Director at Shopee Philippines, said, “Shopee is committed to contributing and positively impacting the community. We are proud to partner with the Taguig LGU in their efforts to inoculate their citizens and are grateful to our brand partners who generously lend us their support in serving the Filipinos. We want to play a part in meaningful initiatives such as this especially when the country is still battling the pandemic. We will continue to support the Filipinos and offer them the help that they need.”

REFERENCE:

Paulo Oga
PH Marketing | Public Relations, Media Relations

Mobile/ Viber/ Whatsapp +63 917 650 1835

Address 15F Asian Century Center, 27th St. corner 3rd and 4th Ave., BGC, Taguig, PH 1634

August 13, 2021
Shopee Extends Help to Lola Who Accidentally Burned Her ₱14,000 Life Savings

Lola Honorata Gahis, a 95-year-old woman from Nueva Ecija, recently went viral for accidentally burning her life savings worth P14,000 as she was cooking rice. Shopee partnered with several brands on Shopee Mall to provide kitchen appliances for Lola Honorata to help her cook her daily meals safely despite losing her savings. Kyowa gave Lola Honorata a rice cooker and electric water pot, Tough Mama provided a gas stove and a box fan, while Tekno Philippines provided her with a table oven and gas stove to ensure she has all her essential cooking tools. Upon receiving these, Lola Honorata and her granddaughter, Sarahlie, expressed their gratitude for the kind gesture.

Martin Yu, Director of Shopee Philippines, said, “For a lot of our loyal shoppers, Shopee is where they get the things they need the most, and for Lola Honorata, we took that one step further by seeking her out and helping where we could. We would like to thank Kyowa, Tough Mama, and Tekno for their generosity and for supporting Shopee’s mission as we reach out to Lola Honorata.”

About Shopee

Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee connects shoppers, brands, and sellers across Asia and other fast-growing markets, empowering anyone to buy and sell anywhere and at any time.

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. It offers a wide product assortment, supported by integrated payments and logistics, as well as popular entertainment features tailored for each market. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping brands and entrepreneurs succeed in e-commerce.

Shopee is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Shopee, Sea’s other core businesses include its digital entertainment arm, Garena, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology.

REFERENCE:

Paulo Oga
PH Marketing | Public Relations, Media Relations

Mobile/ Viber/ Whatsapp +63 917 650 1835

Address 15F Asian Century Center, 27th St. corner 3rd and 4th Ave., BGC, Taguig, PH 1634

June 3, 2021
Shopee Launches 12.12 Big Christmas Sale, Celebrates 5 Years of Digital Acceleration in the Region
Shopee highlights three key trends which have shaped and will continue to drive the growth of e-commerce in 2021 and beyond: Social, Personalization, and Integration

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, wraps up the year-end sales season and marks its fifth birthday by launching its annual 12.12 Big Christmas Sale. Its recent 9.9, 10.10, and 11.11 shopping events set new records and signified the changing landscape and potential of e-commerce in the region. This 12.12, Shopee celebrates five years of digital acceleration in the region and highlights three key trends that have shaped and will continue to drive the growth of e-commerce: Social, Personalization, and Integration.

Martin Yu, Director at Shopee Philippines, said, “Shopee was born with the vision of making online shopping accessible, easy, and enjoyable. We built Shopee from the ground up, listening to people’s specific needs in each of our markets and turning our understanding into well-executed localized strategies that make Shopee what it is today. This year’s 12.12 Big Christmas Sale has added significance as we celebrate our fifth birthday and come together with our brand partners, sellers, and shoppers to support one another through a challenging year. As we look back on our journey, we are proud to have adapted quickly to serve the needs of our local communities.”

This 12.12, Shopee highlights three key trends that will continue to power the growth of e-commerce in 2021 and beyond.
1. Social: Bringing the human touch to online shopping
Advancements in technology, coupled with changing shopper habits, have resulted in online shopping evolving from a transactional experience. Today’s users are more social than ever, and they demand a more engaging online shopping experience with rich and unique content. In 2016, Shopee was one of the first e-commerce platforms in the region to launch a live chat function, Shopee Live Chat, enabling direct conversations between buyers and sellers. Today, an average of 30 million messages are exchanged daily on Shopee Live Chat.

Through the years, Shopee has continuously improved on and introduced new in-app engagement features such as Shopee Games, Shopee Feed, and Shopee Live to make the online shopping experience more social. Shopee anticipates that this trend will stay, with e-commerce increasingly becoming a platform through which people can connect and enjoy shared experiences. Shopee will continue to drive this trend through unique initiatives like Shopee Mom’s Club, which provides like-minded consumers with one-stop exclusive access to baby product deals and parenting content. There’s also a Book Club for a new generation of digital readers in Vietnam and a “Pawrents” club to meet the growing online demand for pet products in Singapore.
1. Personalization: Catering to the ‘Me’ economy^{^[1]}
Personalization is critical in e-commerce today. A highly personalized experience makes online shopping more efficient, enjoyable, and unique for consumers, while also helping brands and sellers drive traffic and growth. Shopee takes a hyper-localized approach by running seven different apps in each of its markets and localizing in-app features. Shopee also continually refines its recommendation engines to offer more customized and relevant shopping suggestions to fit consumers’ needs.

For brands and sellers, offering personalized recommendations to shoppers helps increase overall awareness and conversions. Businesses that use Shopee’s in-app advertisements generate 65% more sales activity than those that do not.^[2] This is powered by Shopee’s own AI capabilities, which ensure that advertisements are delivered to the right users.

As the industry progresses further into the ‘me’ economy, businesses need to innovate in order to improve the online customer journey. In the coming year, Shopee also expects to see the rise of smart shoppers, a new demographic of young, tech-savvy individuals who expect a highly personalized online shopping experience.
1. Integration: Creating a seamless customer journey
As retailers adapt to the new normal, they must deliver a seamless customer journey across all touchpoints. Shopee helps brands and sellers of all sizes by providing fundamental operational support through integrated payments and logistics, while creating innovative experiences that value-add to the overall customer journey.
- Delivering an experiential home shopping experience with P&G: Together with P&G^[3], Shopee introduced its first-ever experiential online Show Me My Home initiative, which allowed shoppers to discover and shop for P&G’s popular household items in a simulated household environment. This brought greater convenience for stay-at-home consumers, while mimicking the offline experience of walking in a store.
Yu closed, “2020 has been a transformative year. It has shown us the importance of technology and its ability to not only connect people and meet their basic needs, but also to entertain and engage. We are just at the beginning of our digital journey and looking ahead, we believe e-commerce will have an even more profound impact on businesses and consumers, creating new ways of living, working, and engaging. As we wrap up the year with the 12.12 Big Christmas Sale, let’s continue to look out for one another, uplift those in need, and welcome the new year on a high note.”

12.12 Big Christmas Sale

From November 18 to December 12, users can enjoy free shipping with ₱0 minimum spend, 20% cashback, and ₱1 deals at the Shopee 12.12 Big Christmas Sale.

Key highlights of Shopee 12.12 Big Christmas Sale:
- Amazing promotions and big rewards with ShopeePay: From December 3 to December 11, shoppers who use ShopeePay can look forward to free shipping, discount vouchers, and a chance to win cash prizes.
- #MyShopeeWish TikTok Challenge: Join the #MyShopeeWish TikTok Challenge to win prizes. The #MyShopeeWish TikTok Challenge is from December 7 to 30. Winners will be announced on January 15, 2021 on Shopee’s official social media accounts. For more information, head over to https://shopee.ph/m/my-shopee-wish.
- Big discounts from leading brands: Shoppers can enjoy up to 50% off from leading brands on Shopee Mall, including L’Oreal Paris, P&G Beauty, Abbott, Unilever Home and Food, Havaianas, Nestle, Huawei, Vivo, Pampers, RB Enfagrow, and Infinix.
Additionally, brands such as Unilever, MASS Appliances, Soundcore by Anker, Platinum Karaoke, Union Appliances, Amazfit, Kyowa, PULUZ, Pedigree, Bio-Science, Organic Skin, Shigetsu, Mikana, Organic Official, INSPI, GSK, Tigernu, MetroSunnies, New Balance, Colgate-Palmolive, Haylou, Alaska, and Fila also offer amazing discounts.

For more information about Shopee 12.12 Big Christmas Sale, visit https://shopee.ph/m/christmas-sale.

Download Shopee for free on the App Store or Google Play Store.

^[1] The ‘Me’ economy refers to personalization to meet the unique needs of each individual consumer and predict their preferences based on behavior.

^[2] Shopee data, 2020

^[3] Leading fast-moving consumer goods company

REFERENCE:

Catherine Llanes
Media Relations Manager

T. +63 2-332-10-31 loc. 103
M2COMMS | M2SOCIAL | M2LIVE | PROI
December 4, 2020