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  • Samsung’s The Freestyle Makes a Global Splash Following January Launch, Officially Coming to the Philippines SoonGet first dibs, pre-registration opens on February 14!

    Samsung’s The Freestyle Makes a Global Splash Following January Launch, Officially Coming to the Philippines Soon
    Get first dibs, pre-registration opens on February 14!

    The Freestyle, Samsung’s newest projector TV, has been making waves worldwide, exceeding 10,000 pre-orders within the first month of its global launch. It is a hit in markets that include North America, Latin America, and South Korea, and is officially coming to the Philippines soon.

    A projector, smart TV, and speaker rolled into a compact form, the hype surrounding The Freestyle comes with little surprise.

    Unlike conventional projectors, The Freestyle’s versatile cradle allows rotation of up to 180-degrees, enabling users to project high-quality video anywhere – tables, floors, walls, and even ceilings – with no separate screen required. Its impressive auto keystone and auto leveling features adjust its screen to different surfaces and angles with ease. For a full cinematic experience, it also has a smart speaker with 360-degree radiation that delivers cinema-quality sound.

    Users can also seamlessly connect their favorite streaming services such as Netflix, HBO GO, and Viu, with The Freestyle’s smart TV capabilities. Screen mirroring with Android or iOS devices is also a breeze using the Smart View feature. With its small size and portability, The Freestyle allows viewers to bring entertainment with them wherever they go – from their living rooms to outdoor camping spots.

    For The Freestyle fans in the Philippines, the wait is almost over. Samsung encourages everyone to pre-register from February 14 to March 13, 2022. Those who pre-register will get a chance to win one of the five The Freestyle products to be raffled off at the end of the pre-registration period.

    Visit www.samsung.com/ph/signups/2022/the-freestyle-pre-registration to register today!

    About Samsung Electronics Co., Ltd.

    Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, memory, system LSI, foundry, and LED solutions. For the latest news, please visit the Samsung Newsroom at news.samsung.com.

    REFERENCE:

    Apollo Noel Santos

    Public Relations Supervisor

    M: +63 927 317 3737

    E: apollo.santos@stratworks.ph | aasantos.swi@gmail.com | www.stratworks.ph

  • The Freestyle Makes a Global Splash Following January Launch

    The Freestyle Makes a Global Splash Following January Launch

    The Freestyle, Samsung’s all-new portable screen and entertainment device that displays a crystal-clear image of up to 100 inches in size, is proving a hit in markets that include North America, Latin America and South Korea.

    Samsung Electronics started taking preorders for The Freestyle in the U.S. on January 4, followed by Korea, Latin America, Southeast Asia and Europe. Preorders for the product exceeded 10,000 units within the first month of its global launch.

    “The Freestyle offers new levels of functionality, and reflects how users are spending their time by allowing them to enjoy high-quality viewing wherever they are, regardless of spatial limitations,” said Executive Vice President Simon Sung from Samsung’s Visual Display Business. “We plan to continue introducing innovative lifestyle displays like The Freestyle to meet the demands of users who want stellar viewing experiences that are also flexible and convenient.”

    The Freestyle is gaining attention for its host of innovative features. These include the fact that it weighs in at just 830 grams, is portable enough to carry in one hand, and has the ability to rotate 180 degrees. The Freestyle also offers Smart TV features that are available on Samsung Smart TVs, with built-in streaming services and mirroring and casting features that are compatible with both Android and iOS mobile devices. When it’s not being used to display content, The Freestyle is also able to provide a mood lighting effect with its ambient mode and translucent lens cap.

    The Freestyle is also a smart speaker that is capable of analyzing music to pair it with visual effects that can be projected onto walls, floors and anywhere else. What’s more, its 360-degree sound radiation allows customers to enjoy a cinema-quality sound experience no matter where they are. As far as charging, The Freestyle is compatible with external batteries1 that support USB-PD and 50W/20V output or above. This allows users to take it with them anywhere – whether they are on the move, on a camping trip, or otherwise out and about.

    With the ever-changing times, The Freestyle lets users control how they watch TV wherever and whenever they want, and Filipinos will get to experience it in their own homes very soon. For more updates and information on The Freestyle, www.samsung.com.ph.

    1 Samsung is not liable for the use of third-party external batteries.

    REFERENCE:

    Apollo Noel Santos

    Public Relations Supervisor

    M: +63 927 317 3737

    E: apollo.santos@stratworks.ph | aasantos.swi@gmail.com | www.stratworks.ph

  • Samsung Electronics Launches The Freestyle, a Portable Screen for Entertainment Wherever You Are

    Samsung Electronics Launches The Freestyle, a Portable Screen for Entertainment Wherever You Are

    • First-of-its-kind technology delivers optimal viewing and entertainment in a compact form factor
    • Features auto-level, auto-focus and auto-keystone capabilities for perfect picture every time

    Las Vegas, NV – 4 January 2022 – Samsung Electronics Co., Ltd. today announced the launch of its all-new portable screen and entertainment device, The Freestyle, ahead of CES 2022. The Freestyle offers first-of-its-kind technology and flexibility to deliver optimal viewing and entertainment for customers looking to bring video and audio content wherever they go.

    Targeted toward Gen Z and millennials, The Freestyle is a projector, smart speaker and ambient lighting device all rolled into one lightweight, portable device. When it comes to portability, The Freestyle weighs only 830 grams allowing to change any space into a screen with ease. Unlike conventional, boxy projectors, The Freestyle’s versatile cradle allows rotation of up to 180 degrees, enabling users to show high-quality video anywhere – tables, floors, walls or even ceilings – no separate screen required.

    “The Freestyle is a one-of-a-kind projector geared towards ultimate versatility and flexibility to meet the consumers’ changing lifestyles,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung Electronics. “Without the limitation in space and form factor, The Freestyle is a fun and versatile device that can be used in any way consumers prefer.”

    The Freestyle comes with full auto keystone and auto leveling features, enabled by industry-leading technology. The features allow the device to automatically adjust its screen to any surface at any angle, providing a perfectly proportional image every time. Additionally, the auto focus feature allows The Freestyle to display a crystal-clear image on any surface, at any angle, up to 100 inches in size. The Freestyle also comes with a dual passive radiator enabling a clean and deeper bass without distortion, and its 360-degree sound radiation allows customers to enjoy a cinema-quality sound experience no matter where they are.

    For powering it up, The Freestyle is compatible with external batteries that support USB-PD and 50W/20V output or above, so users can take it with them anywhere, whether they are on the move, on a camping trip and more. The Freestyle is also a pioneer in that it’s the first portable screen that works when connected to a standard E26 light socket without the need for additional wiring, besides compatibility with the traditional wall plug option.

    When it’s not used as a projector to stream content, The Freestyle also provides mood lighting effect thanks to its ambient mode and translucent lens cap. The Freestyle is also a smart speaker, analyzing the music to pair visual effects that can be projected on the wall, floors and anywhere else.

    The Freestyle offers Smart TV features available on Samsung Smart TVs, with built-in streaming services and mirroring and casting features compatible with both Android and iOS mobile devices. It is the industry’s first portable projector that is certified by global major OTT partners, providing customers with the best content viewing experience. It is also the first projector to include far-field voice control, allowing users to choose their favorite voice assistants when using the device hands-free.

    The Freestyle will be showcased during CES 2022 from January 5 to 7 and will go on an on-line pre-order in US market on January 4, with availability expanding to other global markets in the following months.

    For more information, including images or video on the products Samsung is announcing at CES 2022, please visit news.samsung.com/global/ces-2022.

    For more information on Samsung’s lifestyle portfolio, please visit www.samsung.com.

    About Samsung Electronics Co., Ltd.

    Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at news.samsung.com.

    REFERENCE:

    Apollo Noel Santos

    Public Relations Supervisor

    M: +63 927 317 3737

    E: apollo.santos@stratworks.ph | aasantos.swi@gmail.com | www.stratworks.ph

  • Samsung Electronics Debuts 2021 Neo QLED and Lifestyle TV Line, Highlighting Commitment to Sustainable and Accessible Future

    Samsung Electronics Debuts 2021 Neo QLED and Lifestyle TV Line, Highlighting Commitment to Sustainable and Accessible Future

    Samsung Electronics recently unveiled its 2021 portfolio of Neo QLED and Lifestyle TV displays during its first-ever virtual First Look event, ahead of the Consumer Electronics Show (CES) 2021. The new line underscores Samsung’s commitment to accessibility, sustainability, and innovation with new advancements that help redefine the role of television in consumer homes.

    “During the past year, we have witnessed the pivotal role technology played in helping us carry on with our lives and stay connected with each other,” said JH Han, President of Visual Display Business at Samsung Electronics. “Our commitment to an inclusive and sustainable future goes hand-in-hand with our relentless pursuit for innovation to meet consumers’ ever-changing needs – from reducing the carbon footprint of our products, to providing a suite of accessibility features, to offering an unparalleled viewing experience that fits each user’s lifestyle.”

    A Sustainable and Accessible Future for All

    Over the next few years, Samsung will embark on a journey of “Going Green” in aligning TV business operations through the following long-term sustainability programs:

    • Reducing Carbon Footprint and Improving Energy Efficiency: Samsung will seek to systematically decrease its overall carbon footprint in TV manufacturing. The company will also seek to lower user power consumption and use more recycled materials across its entire TV line.
    • Sustainable Packaging Design: Building on valuable consumer feedback, Samsung is expanding its award-winning ‘Eco-packaging’ design to all 2021 Lifestyle TVs and most of the 2021 Neo QLED line. This sustainable solution can upcycle up to 200,000 tons of corrugated boxes each year.1 By minimizing text and graphic imagery on the Eco-packaging, the oil-based ink from color printing that’s traditionally used on TV boxes is eliminated, helping to further reduce waste.
    • Solar Cell Remote Control: In 2021, Samsung TVs will come with a solar-powered remote control that can be recharged by indoor light, outdoor light or USB—a first-of-its-kind innovation for the brand. This will help prevent waste from a projected 99 million AAA batteries over seven years.2 To construct the remote, Samsung innovated manufacturing process that upcycles plastics from recyclable bottles –including 24% recycled content.3

    Samsung’s 2021 accessibility features – now available on all 2021 QLED and Neo QLED models – bring the latest advances in technology and Artificial Intelligence (AI) to help more people comfortably enjoy their TV experience. The 2021 line adds new features such as Caption Moving, Sign Language Zoom and Multi-Output Audio, giving those with difficulty of hearing, the deaf, people with low vision, and the blind, the ability to optimize their viewing to their needs and preferences. By 2022, Samsung is committing to expand its Voice Guide feature—which provides audio guidance for the deaf and people afflicted with low vision. On top of this, Samsung will continue to develop new AI based features to further enhance the accessibility of Samsung TVs in the years to come.

    Neo QLED Takes a Quantum Leap in TV Display Technology

    Samsung is introducing a whole new display technology, Neo QLED, to its flagship 8K (QN900A) and 4K (QN90A) models. Samsung is taking QLED to the next level enabled by new light source, Quantum Mini LED precisely controlled by Quantum Matrix Technology and Neo Quantum Processor, a powerful picture processor optimized for Neo QLED.

    Samsung designed the Quantum Mini LED to be 1/40 the height of a conventional LED. Instead of using a lens to disperse light, and a package to fix the LED in place, the Quantum Mini LED has incredibly thin micro layers filled with many more LEDs. Quantum Matrix Technology enables ultra-fine and precise control of the densely packed LEDs, preventing blooming—and allowing viewers to enjoy content as it’s meant to be seen. Neo QLED increases the luminance scale to 12-bit with 4096 steps; this helps make dark areas darker and bright areas brighter, resulting in a more precise and immersive HDR experience. Neo QLED likewise benefits from Samsung’s proprietary, powerful Neo Quantum Processor with enhanced upscaling capabilities. By using up to 16 different neural network models, each trained in AI upscaling and deep learning technology, the Neo Quantum Processor can optimize picture quality to 4K and 8K picture output regardless of the input quality.

    Samsung’s 2021 Neo QLED 8K features a new Infinity One Design—a nearly bezel-less screen providing an even more immersive viewing experience in a sleek design and form factor. Neo QLED 8K’s attachable Slim One Connect box—an all-new cable management system that can be attached to the TV’s back—allows for an easier install and cleaner aesthetic. The 2021 Neo QLED 8K also packs in several premium, room-filling audio features; Object Tracking Sound (OTS) Pro’s dynamic sound corresponds to the movement of objects on screen, and the SpaceFit Sound analyzes the installed TV’s physical environment and outputs immersive sound tailored specifically to the space.

    The latest Samsung Neo QLED TVs will be reaching Philippine shores within this year. The SRPs will be announced upon its availability in the country.

    Enhancing the Award-Winning Lifestyle TV Portfolio

    Samsung is also making enhancements to its 2021 Lifestyle TV line with new design and form factors to reflect the changing interests and tastes of consumers. Since launching in 2017, The Frame has redefined the television, transforming displays into stunning works of art, with over one million units sold.

    The 2021 version builds on The Frame’s innovative legacy, offering a more customizable experience in a slimmer form. The Frame is about half thinner4 compared to previous iterations, mirroring the depth of a traditional picture frame. New attachable bezel options come in five color options and two different customizable styles—Modern and Beveled—to match the aesthetic of whatever room The Frame is in.

    With a subscription to The Frame’s all-new Art Store, consumers will be able to enjoy 1,400+ carefully curated pieces. Samsung’s new AI-based auto-curation technology better analyzes individual consumer preferences to recommend artwork.

    With near-endless options for customization, Samsung’s lifestyle TV portfolio including The Frame, The Serif, The Terrace and The Premiere immediately upgrade the décor of any home.

    For more information on Samsung’s 2021 TV lines, please visit https://www.samsung.com/.

    1 Based on internal research.

    2 Based on internal research. Results may vary upon usage circumstances.

    3 Based on internal research.

    4 46% slimmer than the previous models.

    About Samsung Electronics Co., Ltd. Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at http://news.samsung.com.

    REFERENCE:

    JEAN RICELLE A. AQUINO

    Sr. Media Relations Officer

    StratWorks, Inc.

    0927 027 8975

  • Samsung Electronics Appoints New President & CEO for Southeast Asia & Oceania

    Samsung Electronics Appoints New President & CEO for Southeast Asia & Oceania

    A Samsung veteran with over three decades of experience, Mr. Sangho Jo most recently led Samsung Electronics Europe and returned to the Southeast Asia & Oceania region

    January 5, 2021 – Samsung Electronics Co., Ltd. today announced the appointment of Mr. Sangho Jo as President and CEO of Southeast Asia & Oceania.

    A proven Samsung leader with over three decades of experience across business groups and geographies, Mr. Jo will steer the strategic growth directions of Samsung Electronics in Southeast Asia & Oceania.

    Markets in Southeast Asia & Oceania are integral to Samsung Electronics’ long-term growth plans, with the region poised to sustain its rapid economic growth into the next decade, built on the digital ambitions of its cities, industries and communities. Mr. Jo will guide the business towards cementing its industry leadership and seizing long-term growth opportunities in this region by forging partnerships, creating operational excellence, and ultimately, building brand trust amongst consumers and enterprises.

    He was most recently appointed President and CEO for Samsung Electronics in Europe, where he led the business to achieve sustainable commercial growth and brand favorability in 2020. In the past decade, Mr. Jo has served as President in the following markets: Samsung Electronics Germany (2019), United Kingdom (2015 – 2017), Sweden (2012 – 2014), Austria (2011), Baltic countries (2009 – 2010), and also served as Head of Visual Display business for Samsung Europe based in South Korea (2017 – 2018).

    Mr. Jo is not new to the Southeast Asia & Oceania region, having worked in Samsung Electronics Singapore (1997), Vietnam (1998 – 2000) and Malaysia (2007 – 2008). He said: “I am pleased to return to Southeast Asia and Oceania, and lead one of the vibrant leading hubs for Samsung Electronics globally. I look forward to strengthening the strong relationships we have built with our partners and customers here and explore exciting new consumer and commercial partnerships, steering Samsung into the next stage of growth in the region.”  

    Image Description: Sangho Jo – President and CEO of Samsung Electronic Europe Client: Samsung Date Taken: 14th July 2020 Picture credit: Stuart Bailey Commercial, Advertising, and Lifestyle Photographer Web: www.StuartBaileyPhoto.com Email: contact@stuartbaileyphoto.com

    “In an era defined by rapid digital disruptions, we are committed to empowering the digital ambitions of nations, industries and communities in Southeast Asia and Oceania, and to help fulfil the potential of the people here through next-generation technologies,” he added.  

    About Samsung Electronics Co., Ltd.

    Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at http://news.samsung.com.

    REFERENCE:

    JEAN RICELLE A. AQUINO

    Sr. Media Relations Officer

    StratWorks, Inc.

    0927 027 8975

  • Samsung official launches Odyssey gamin monitor to line-up in PH

    Samsung official launches Odyssey gamin monitor to line-up in PH

    Avail of the early bird promo for freebies worth up to P20,000

    Samsung Electronics, the world’s number one maker of gaming monitors[1], is set to make the next-generation Odyssey line-up available in the Philippines starting October 26, 2020. Filipino gamers can now get their hands on the Samsung Odyssey G9 and G7 monitors and avail of the early bird promo in the Samsung Online Store and select retail stores nationwide. 

    “This year’s Samsung Odyssey line-up brings together the key elements of next-level game play: comfortable curvature, immersive interaction and perfect picture quality. This is the gaming monitor that every gamer deserves, set to surely reinvent the total gaming experience,” said James Jung, president of Samsung Philippines.

    Both the Samsung Odyssey G9 and G7 offer deep and immersive 1000R curvature. The G9 is the world’s first Dual Quad High-Definition (QHD) gaming monitor that features an ultra-wide 49-inch display that curves around the player and fills the entire field of view for a fully immersive gaming environment.

    For instance, games that feature a map or item inventory—conventional monitors might require users to scroll to take in all its content—with the Odyssey G9, all it takes is a single glance.

    Today’s games offer players immersivity and longevity making a long gaming session an enjoyable one. But spending a long time in front of a screen can result in discomfort and visual fatigue. This is the reason why the Odyssey G7 has been specifically designed to minimize visual fatigue by offering consistent brightness, contrast range, and color coordination from the center to each edge of the monitor.

    With the Odyssey’s 240Hz refresh rate, gamers can now bid lag goodbye. Coupled with 1ms response time, precise mouse movement and blur-free frames are now possible, enabling smooth gameplay without motion blur.

    Gamers also have the competitive edge with the Samsung Odyssey monitor’s G-Sync compatibility and FreeSync Premium Pro support. This will get rid of those unsightly image tears, screen-lag, and choppiness to make fast-action and complex game scenes stable and stutter-free.

    Serious gamers and gaming enthusiasts alike can now play their best game yet! The Odyssey monitor line-up is now available on Samsung.com and in PC Express, PCWorx, and Complink retail and online stores. The new gaming monitors are also available via Machine and Computer and DTYH (Oriontech) on Lazada and Smart Asia (I Love PC) on Shopee. The gaming monitors are priced at:

    • 27” Odyssey G7 (Model: LC27G75QSEXXP) – Php 33,699.00
    • 32” Odyssey G7 (Model: LC32G75TQSEXXP) – Php 37,299.00
    • 49” Odyssey G9 (Model: LC49G95TSSEXXP) – Php 74,799.00

    Early adopters can avail of the early bird promo starting October 26 to November 16. Every purchase of the Samsung Odyssey monitor comes with a free premium gaming item:

    • 27” Odyssey G7 Monitor + Logitech Gaming Mouse worth Php 4,350
    • 32” Odyssey G7 Monitor + Logitech Gaming Keyboard worth Php 7,200
    • 49” Odyssey G9 Monitor + Logitech Gaming Bundle (Mouse, Keyboard, and Headset) worth Php 19,350

    Check out this promo on samsung.com/ph/offer/2020/odyssey-monitor-bundle-promo/. Find out more about the Samsung Odyssey gaming monitors by visiting samsung.com/ph/monitors/gaming-monitor/?odyssey today.

    About Samsung Electronics Co., Ltd.

    Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at http://news.samsung.com

    [1]Source: IDC Worldwide Quarterly Gaming Tracker, 2019 Q4 data

    RERENCE:

    JEAN RICELLE A. AQUINO

    Sr. Media Relations Officer

    StratWorks, Inc.

    0999 625 6319