Tag: Philippine real estate

  • Camella Forecasts Multigenerational Living as the Next Frontier in Philippine Real Estate

    Camella Forecasts Multigenerational Living as the Next Frontier in Philippine Real Estate

    Multigenerational living—where grandparents, parents, children, and extended relatives reside within a single household—has long been a hallmark of the Filipino way of life. Deeply rooted in the spirit of bayanihan, the collective sense of unit, it embodies a social landscape where emotional bonds, practical interdependence, and cultural continuity are valued in equal measure. Historically prevalent in ancestral homes, this living arrangement has become increasingly common in urban and suburban contexts, driven by economic realities, demographic shifts, and shifting real estate market dynamics.

    Why Do Filipino Families Choose Multi-Generational Living

    Recognizing the Filipino tradition of extended families living under one household, Camella has introduced multigenerational homes, designed with ample living spaces that foster privacy and interaction.

    Over the years, the Philippine housing sector has undergone significant transformations, underscoring the resilience and adaptability of the residential model. Data from the Philippine Institute for Development Studies (PIDS) show that extended or multi-family households increased from 25 percent in 1990 to 29 percent in 2020, while homes for nuclear families declined from 71 percent to 61 percent over the same period. Figures from the Bangko Sentral ng Pilipinas also note that escalating property prices—up to 6.5 percent year-on-year as of 2022—combined with inflationary pressures and metropolitan congestion, have made multigenerational homeownership a pragmatic and financially feasible strategy, enabling families to consolidate resources, secure premium locations, and invest in real estate properties as a form of inheritance.

    Design imperatives for a dynamic market

    For real estate, this creates opportunities to reimagine residential design to meet the needs and preferences of larger, more complex households. Homes must be configured with privacy to foster shared experiences while allowing each generation the autonomy they require. Adaptability has also emerged as a critical priority, with flexible spaces that provide shifting functions, provisions for auxiliary kitchens, and convertible open or enclosed areas, ensuring the house they purchased remains relevant through decades of change.

    Inclusivity further strengthens the appeal of a multigenerational home. Accessibility features such as step-free entries, wider doorways, and non-slip flooring enable senior family members to age in place with comfort, while enhancing safety for all. Aesthetic harmony is given equal importance, as designs that merge traditional architectural cues with modern styling can resonate across age groups—satisfying the sentimental preferences of older residents while aligning with the contemporary tastes of younger residents.

    A home for generations

    Camella continues to uphold its mission of making homeownership attainable and adaptable to the aspirations of Filipino families, ensuring that every generation finds a space they can truly call their own.

    Camella has taken a key step toward meeting this demand with its newest premium residential line, crafted for multigenerational living. Designed to reflect the aspirations of Filipinos in extended households, it offers expansive house models, including Fiona, Gianna, and Hera, ranging from 140 to 170 square meters, on lot sizes from 130 square meters, giving ample configurations for multiple private retreats and communal gathering zones.

    Through intentional planning, bedrooms provide privacy for each generation, while expansive kitchens—often with auxiliary cooking areas—anchor forever homes as functional and social sanctuaries. Open-plan living and dining areas allow for flexibility, easily transforming to host milestone celebrations or quiet evenings of shared success. Outdoor features, such as balconies, pocket gardens, patios, and carports, extend the livable space, offering both routine and recreational benefits.

    Adding a distinctive edge to its residential portfolio, Camella also introduces three-storey townvillas called Tiara and Chiara—housing innovations designed for hybrid home-and-work lifestyles. These residences are ideal for pioneering professionals seeking to integrate career and home life seamlessly, as well as expanding entrepreneurs who require multipurpose spaces for both living and running a business.  With dedicated floors that can be configured as private workspaces or family quarters, the townvillas deliver the versatility needed to meet the diverse requirements of today’s multigenerational households.

    As family structures diversify, Camella expands its residential portfolio with house models tailored to every life stage. For growing households of Overseas Filipinos, Camella offers spacious configurations to accommodate the dynamics of family life. Recognizing the Filipino tradition of extended families living under one household, it has introduced multigenerational homes, designed with ample living spaces that foster privacy and interaction.

    Camella has continually evolved to meet the changing needs of Filipino families, setting the standard for future residential neighborhoods and creating a benchmark for accessible yet aspirational living. Through its modern editions, Camella continues to uphold its mission to make homeownership not only attainable but also adaptable to the aspirations of Filipino families, ensuring that every generation finds a space they can truly call their own.

    The next frontier in Philippine housing

    Camella has continually evolved to meet the changing needs of Filipinos, setting the standard for future residential neighborhoods and creating a benchmark for accessible yet aspirational living.

    In a nation where family is both foundation and framework, the residential developments that will lead the market are those designed for all generations. By adapting cultural insight, market intelligence, and future-ready design, Camella not only responds to a growing housing segment—it defines it. These are homes that honor tradition while embracing innovation, creating living spaces that stand as legacies: adaptable, inclusive, and attuned to the evolving lives of the Filipino families who will call them their own.

    The Philippines’ largest homebuilder

    Camella is the flagship brand of the Philippines’ largest integrated property developer, Vista Land, providing homeowners with over 600,000 homes in 1,250 beautifully designed communities across  49 provinces and 147 key cities and municipalities.

    The leading and preferred housing brand with a nationwide geographic reach, Camella builds thriving communities that embody innovation and progress with family and community life at its center, creating a legacy of value for generations to come.

    The new Camella home series honors tradition while embracing innovation, creating living spaces that stand as legacies: adaptable, inclusive, and attuned to the evolving lives of the Filipino who will call them their own.

    To know more about Camella and its developments across the islands, visit www.camella.com.ph and follow @CamellaOfficial. Make your forever home a reality!

    REFERENCE:

    Ralph Raymond Rufino

  • Turning the Tide: Where Philippine Real Estate Finds Strength in 2025

    Turning the Tide: Where Philippine Real Estate Finds Strength in 2025

    PRIME Philippines recently organized and hosted the 2025 Media Briefing on the Mid-Year Philippine Real Estate Outlook entitled “Turning the Tide: The Business Edge in Evolving Times,” held on August 7, 2025 at 2:00 PM, at GreatWork, 32nd Floor, Mega Tower, Ortigas Center, Mandaluyong City.

    The first half of 2025 tested the adaptability of the Philippine real estate market and the broader economy. While global headwind, including volatile U.S. trade policies, ongoing geopolitical conflicts, and tighter migration channels, tempered investor sentiment, the domestic market demonstrated measured resilience and pockets of growth.

    Economic growth slows, but inflation relief and growing consumer expenditure give markets breathing room

    The macroeconomic path remained meandering but manageable. GDP growth slowed to 5.4 percent in the first quarter, weighed down by a 19.9 percent contraction in net exports, moderated private construction activity, and high base effects. Furthermore, growth forecasts from the Department of Budget and Management (DBM), International Monetary Fund (IMF), and Asian Development Bank (ADB) were trimmed considering persistent global uncertainty.

    Even with this slowdown, the Philippines ranked second among ASEAN economies, tied with China, behind Vietnam’s 6.9 percent expansion. Despite global uncertainty, growth was sustained by domestic drivers.
    Household consumption rose 5.3 percent, supported by higher employment, easing inflation, and wage gains. The services sector, which accounts for over 60 percent of GDP, also expanded by 6.3 percent.

    Beyond sustaining growth, the Philippines recorded an average inflation rate of just 1.8 percent in the first half, positively well below the BSP’s 2-4 percent target, driven by lower food and transport costs, rice tariff cuts, and favorable base effects. This gave the Bangko Sentral ng Pilipinas (BSP) room to reduce its policy rate twice this year to 5.25 percent, with further cuts in the pipeline if inflation stays low.

    Overall, the combination of easing price pressures and rising domestic consumption hedges well against geopolitical uncertainty for the second half of the year, creating a supportive backdrop for real estate
    activity.

    Metro Manila sees uneven office occupancy shifts across different business districts

    Metro Manila’s office market posted a mixed performance in the first half of 2025. While the National Capital Region (NCR) remains firmly in a tenant-driven market, Bonifacio Global City (BGC), Makati, and Ortigas registered year-on-year occupancy gains of zero to three percent, driven by expansions from Business Process Outsourcing (BPO) firms, professional services companies, and government relocations. By contrast, the Bay Area and Alabang recorded slight drops of 3.2 percent and 3.7 percent, respectively, as vacancies from the left overs of the Philippine Offshore Gaming Operations (POGO) and right-sizing of
    BPO and IT companies persisted. The lingering oversupply in these areas extends the time of the landlords to backfill the vacated spaces. With no new office stock in the NCR during the first half, and only 3% growth is expected for the remainder of the year, office landlords in Metro Manila can breathe a sigh of relief.

    Rental performance reflected these trends. Metro Manila’s average lease rate fell six percent year-on year, with Pasay posting the steepest drop at 10.6 percent. Outside NCR, however, Davao’s rates rose 12.7 percent due to a shortage of Grade A PEZA-accredited spaces, while Metro Cebu saw a more modest 3.9 percent increase, in line with its recovery trajectory.

    Government relocations and expansions signal latent office market support

    Quezon City, on the other hand, presents an interesting case: despite strong interest from government agencies and professional service firms, its occupancy declined by 3.5 percent, as much of the government’s requirements remain in the procurement stage and have yet to convert into actual take up. Nonetheless, government agencies accounted for the majority or 18.5 percent of national office requirements in the first half, with interest concentrated in Quezon City, Pasay, and Pasig.

    Many of these agencies, headquartered in the Manila and Quezon City, are seeking to relocate due to aging facilities or are expanding their footprints. This institutional demand provides a critical buffer,
    helping to hedge against potential contractions in expansions from the private sector and supporting the city’s resilience in the evolving office landscape.

    BPO expansions reinforce demand in CBDs and extend growth to provincial hubs

    Following government interest, the BPO sector remained a key driver of office demand, accounting for 13.3 percent of the national total in the first half of 2025. In Metro Manila, most activity came from the expansion of existing operations in Central Business Districts (CBDs) such as BGC, Makati, and Ortigas, reflecting sustained demand from outsourcing firms serving global markets—particularly in finance, IT,
    and healthcare-related services.

    Provincial hubs post strong gains on back of BPO interest and diversified demand

    Beyond the capital, several regional hubs including Clark, Iloilo, Bacolod, and Davao registered notable growth, with much of the momentum coming from the continued expansion of BPO companies seeking
    lower-cost talent pools and reliable continuity sites. Metro Clark’s occupancy climbed 4.8 percent, supported by robust infrastructure, reliable connectivity, and generous fiscal incentives from investment promotion agencies such as the Clark Development
    Corporation (CDC), Philippine Economic Zone Authority (PEZA), and the Board of Investments (BOI).

    Metro Cebu’s occupancy rose 8.1 percent, driven by flexible workspace demand and a resilient BPO base, complemented by growing interest from e-commerce, logistics, and shared services firms. The city’s
    steady growth is reinforced by ongoing Grade A office developments, strong infrastructure, and the expansion of both established and new entrants.

    Outside these hubs, Iloilo is gaining traction through modern township developments and a growing talent pool, while Bacolod continues to attract BPO and healthcare firms, supported by its English-speaking
    workforce, lower operating costs, and competitively priced, repurposed office spaces offered by local developers.

    Davao tops office market at 90% occupancy amid evolving tenant preferences

    Among the country’s major office hubs, Davao recorded the highest occupancy at 90 percent, with major BPO expansions offsetting the impact of minor dips from lease expirations and tenant exits linked to cost constraints, downsizing, or shifts to remote work. Its tenant mix also continues to diversify, with healthcare support, professional services, finance, education, and government offices expanding their
    presence.

    Furthermore, shifts in tenant behavior continue to shape leasing patterns. In Davao, companies are increasingly seeking 150-700 square meter spaces to accommodate phased expansions or hybrid work
    setups. Flexible arrangements such as shorter leases, break clauses, and plug-and-play offices are becoming standard for new or scaling teams. Grade A buildings with PEZA accreditation, strong IT infrastructure, backup power, and good transport links remain preferred, although cost-conscious tenants are open to well-located Grade B options with efficient layouts.

    Nationwide warehouse requirements surged 80%, with Bulacan at the forefront

    Beyond offices, the industrial sector is charting its own growth trajectory, led by record warehouse demand. The industrial sector recorded one of its strongest half-year performances to date. Nationwide warehouse demand surged 80 percent to 691,900 square meters in the first half of 2025 compared to the second half of 2024, powered by wholesale and retail, logistics, and manufacturing activity.

    Bulacan emerged as a standout, with the retail sector accounting for almost 83 percent of local requirements, equivalent to 13 percent of total national demand, reflecting its long-standing position as a preferred location for Metro Manila–based retailers seeking to strengthen their supply chains. Its strategic connectivity to the capital continues to make it highly attractive for distribution-focused tenants.

    Cavite, meanwhile, has seen a notable shift in demand patterns. Manufacturing-related interest, which began tapering off in late 2024, has continued to soften as tenants favor Batangas for its larger land
    supply, lower costs, and proximity to major ports. In contrast, logistics demand in Cavite has remained stable, reinforcing its role as a last‑mile delivery hub and signaling its evolution from a balanced manufacturing–logistics base into a logistics‑anchored submarket.

    On the other hand, Laguna has experienced a slowdown in new demand due to historically low vacancy rates, averaging below four percent, which have pushed some prospective tenants toward neighboring corridors such as Cavite and Batangas. Even so, its 97.77 percent occupancy rate, sustained by long‑term tenants with high renewal rates, underscores its enduring relevance as a manufacturing and logistics hub.

    Seasonal demand patterns mirror strategic planning and operational cycles

    This surge in demand is reinforced by distinct seasonal patterns, with both wholesale and retail, and logistics requirements typically peaking in the first (Q1) and last (Q4) quarters of the year, albeit for different reasons. For wholesale and retail firms, these periods align with long-term network expansion and supply chain strategies, often tied to annual or biannual business planning cycles, resulting in research
    done early or late in the year. For third-party logistics (3PL) providers, the same quarters see heightened short-term leasing activity to manage inventory surges during major sales periods and holidays. At the same time, local tenant preferences are shifting toward consolidated, strategically located warehouses over dispersed networks, as companies work to streamline their supply chains and reduce transport inefficiencies.

    These concurrent peaks create a cyclical rhythm in the warehousing market, leaving the second (Q2) and third (Q3) quarters relatively subdued. Across these cycles, demand remains anchored in three sectors: wholesale and retail, transportation and logistics, and manufacturing—fueled by e‑commerce growth, the expansion of 3PL networks, and steady requirements from export‑oriented electronics manufacturers.

    Green tech surge and policy incentives position Philippines as emerging manufacturing hub

    Manufacturing added further depth to demand in the first half, with 81,000 square meters of requirements from computer, electronics, and optical product makers, particularly in green technology such as solar components, EV batteries, and energy systems. A sharp rise in green tech production in 2025 may signal the early stages of a broader tech manufacturing expansion, positioning the Philippines as an emerging hub for clean, export-oriented industrial activity in Southeast Asia.
    Heightened US-China trade tensions, especially tariffs on Chinese-made microchips and semiconductors, have accelerated supply chain diversification, prompting global manufacturers to consider the Philippines under the China+1+1 strategy.

    The country’s competitiveness in attracting high-value manufacturing is being strengthened by the CREATE Law, Green Lane Services, and PEZA’s proactive facilitation of ecozone registrations. Strategic locations such as Clark, Subic, and Batangas, with their logistical connectivity, utilities readiness, and skilled labor pools, are expected to see heightened interest for build-to-suit manufacturing facilities and
    specialized warehouse clusters.

    Industrial supply growth matches accelerating market needs

    Fortunately, the growth of warehouse supply has responded swiftly to burgeoning demand. From the second half of 2024, warehousing stock nationwide expanded by approximately 1.5 million square meters,
    and the momentum shows no signs of slowing. As of the first half of 2025, 3.98 million square meters of land for upcoming warehouse construction has been recorded, with a substantial share concentrated in Tarlac through projects such as Tari Estates and New Clark Estates.

    Towards the north, Pampanga also remains a key focus for developers, particularly in Mabalacat, Angeles, Porac, and San Fernando, owing to its established industrial parks and excellent connectivity via NLEX and
    MacArthur Highway. Pangasinan, while still without a notable pipeline beyond a few major projects, is increasingly viewed as the next northern industrial province after Pampanga and Bulacan. In Bulacan, the pipeline is concentrated in Bocaue and Sta. Maria, locations that take advantage of proximity to Metro Manila while mitigating flooding risks present in other parts of the province.

    In the south, Cavite’s development hotspots continue to be General Trias, Carmona, and Silang, where connectivity to SLEX, CAVITEX, and CALAX sustains their industrial appeal despite congestion challenges.
    Cebu is also contributing to the supply base, with developments such as DoubleDragon’s Centralhub adding to the country’s growing network of strategically located warehouses.

    Elevated occupancies persist as warehouse demand and expansion stay in balance

    Given the equilibrium of blossoming demand and aggressive expansion for warehousing, occupancies are expected to continue prospering.
    Cebu led the country with an industrial occupancy rate of approximately 98 percent in the first half of

    This performance is expected to continue, supported by the upcoming delivery of 50,000 square meters of warehouse stock by end‑2025, which should help absorb pent‑up demand driven by resilient logistics and e‑commerce activity. Moving forward, a growing number of tenants and developers have been relocating or expanding toward Liloan and Consolacion, creating a new industrial hotspot to bypass congestion and warehouse saturation in central nodes like Mandaue.

      In Luzon, Laguna maintained a solid 97.77 percent occupancy despite a recent dip in new leasing inquiries and developer interest, with stability underpinned by a base of long‑term tenants, high renewal activity, and swift re‑absorption of vacated spaces, often within weeks.

      Pangasinan is another very promising province. With a 91.6 percent occupancy, it primarily benefits from its proximity to the Tarlac‑Pangasinan‑La Union Expressway (TPLEX) and Central Luzon Link.

      Expressway (CLEX). While internal demand remains limited, interest from Fast Moving Consumer Goods (FMCG) companies has increased as they seek to extend their reach into northern provinces.

      Premium facilities drive localized rent hikes amid broadly steady rates

      Despite these developments, warehouse lease rates have remained broadly stable, with most provinces posting an average rate of change of zero to two percent in recent quarters. The main exceptions were
      Pampanga, where rates climbed 25 percent in the first quarter following the introduction of premium warehouses in San Fernando and Mexico, and Laguna, where select high‑spec facilities drove a 7.6 percent increase in the second quarter. Aside from the two, this modest pace of growth reflects the prevalence of long‑term lease structures and the natural lag between price adjustments and the pass‑through of inflationary costs.

      Retail demand strengthens with diverse formats and wider geographic reach

      In step with the industrial market’s stability, retail demand continues to build, with food and beverage operators leading expansion.

      Retail demand in the first half of 2025 remained anchored by robust food and beverage (F&B) activity, which accounted for 37 percent of total requirements, with 51 percent of this demand coming from outside Metro Manila. While mall formats remain a mainstay, many major chains continue to seek standalone lots, valuing the flexibility they offer in brand identity, space optimization, and customer
      experience. The ability to integrate drive‑thru facilities is a particularly sought‑after feature, enabling operators to capture both foot and vehicular traffic. However, a more careful and strategic approach to
      F&B expansion has emerged, with operators placing greater emphasis on the strategic value and suitability of a location rather than simply increasing outlet numbers.

      Beyond the established brands, smaller players and start‑ups are carving out a niche by turning restaurants into destinations in themselves, most notably through “Instagrammable” cafés that blend
      dining with experiential design. Convenience stores and many F&B brands are also adopting an alternative positioning strategy by locating near residential communities, tapping into built‑in foot traffic and repeat customers.

      Rising middle class drives lifestyle retail and omnichannel growth

      Beyond F&B and neighborhood‑oriented concepts, the retail upswing is being reinforced by rising consumption for non-essential goods. General merchandising accounted for 30 percent of retail demand,
      underpinned by a growing middle class and stronger household spending. Rising incomes and improved purchasing power are driving demand not only for essentials, but also for lifestyle products in fashion, beauty, and technology.

      E‑commerce platforms such as Shopee, Lazada, TikTok Shop, and Instagram have also conditioned consumers to value visual presentation, product curation, and trend‑driven merchandising. This digital exposure is influencing offline retail, pushing physical stores to match the curated, urgency‑driven feel of online shopping. Retailers are responding through merchandising strategies that enhance brand
      storytelling, create scarcity cues, and encourage impulse purchases.

      This growing interplay between online and offline channels is blurring the boundaries of retail, with physical stores increasingly designed to complement digital touchpoints. As a result, hybrid models such as buy‑online‑pick‑up‑in‑store (BOPIS) and research‑online‑purchase‑offline (ROPO) have moved from optional conveniences to standard practice.

      Online native brands are also expanding into brick-and-mortar locations to strengthen brand legitimacy and provide immersive product experiences. Beauty and lifestyle labels such as Sunnies Face and BLK Cosmetics have transitioned from digital first platforms to mall-based boutiques, echoing global trends seen in brands like Glossier and Warby Parker. Philippine mall developers are also adapting to this by curating zones for these direct-to-consumer popups, integrating them into the country’s enduring mall culture.

      Rising EV adoption opens new frontiers for supporting retail infrastructure

      Alongside the rise of e‑commerce, another major shift is reshaping the retail landscape. The growth of electric vehicles is creating new spatial requirements for retail, both as a service offering and as a traffic
      driver. EV sales in the Philippines grew from under 2 percent of total vehicle sales in 2023 to nearly 4 percent in 2024, with CAMPI projecting a rise to 4-5 percent in 2025. This momentum is supported by national policy, particularly Executive Order No. 12, which removes tariffs on battery electric vehicles and key components for five years, and by the Public Utility Vehicle Modernization Program’s push for fleet
      electrification.

      Infrastructure growth has been rapid: as of March 2025, the DOE reported 912 public charging stations nationwide, up from fewer than 300 in 2023, with a target of 7,300 by 2028. Malls have been central to
      this rollout. SM Supermalls has deployed chargers in 69 malls, Ayala Malls in 31 locations, Robinsons Malls in four flagship properties, and Megaworld Lifestyle Malls in key urban centers. These installations are
      being positioned not only as sustainability features but also as amenities that enhance tenant attraction and customer dwell time.

      Private operators are also scaling up. VinFast is launching over 100 EV service centers nationwide with JIGA Philippines, while logistics firm Mober opened the country’s largest commercial EV charging hub in
      Pasay in March 2025, with plans for two more mega‑hubs in Bulacan and Laguna.

      Regional markets are joining the network, according to the Department of Energy (DOE), Cebu now hosts 14 charging points, Davao has at least seven, and the Bicol Region has installations in Legazpi, Naga, and
      Sorsogon, reflecting the broadening reach of EV infrastructure beyond Metro Manila.

      Strong fundamentals signal Davao’s rise as a key retail destination

      Beyond sector wide shifts, retail growth is also shaped by location specific dynamics, with some markets benefiting from distinct economic and demographic strengths. Davao is one such market, showing steady activity supported by strong fundamentals.

      Davao’s strong macro and demographic profile continues to underpin its position as one of the most promising retail markets in the country. In the first half of 2025, it accounted for 47 percent of all provincial
      retail requirements, supported by its status as Mindanao’s largest economy and by having the highest GDP per capita in the island group. Its 1.85 million residents make it the most populous city outside Metro
      Manila, with a demographic skewed toward a large working population and a growing base of young dependents, both of which support long‑term consumption growth.

      These fundamentals translate into diverse retail opportunities. Culturally, Davao consumers balance practicality with openness to innovation, creating demand for offerings that enhance convenience,
      wellness, and family life. This has fueled interest in food parks, wellness centers, and lifestyle‑oriented retail spaces. In fact, health and wellness tenants alone accounted for 40 percent of retail inquiries in H1
      2025.

      While prime malls such as SM Lanang and Abreeza remain strong anchors for new entrants, secondary districts have experienced slower lease‑up, giving tenants greater negotiating leverage. Co‑location
      strategies remain important, with brands often launching alongside established anchors like Mercury Drug, Jollibee, and Uniqlo to capture spillover traffic. Looking ahead, growth corridors such as Toril,
      Mintal, and Buhangin are gaining traction, supported by infrastructure upgrades and expanding residential communities.

      Market outlook: Emerging demand corridors point to targeted growth opportunities

      Across all sectors, emerging demand corridors are shaping the next wave of opportunities. For the office sector, the conversion of pending public sector relocations in NCR could lift occupancy, while provincial
      BPO growth is set to continue in Clark, Cebu, Davao, Iloilo, and Bacolod. In the industrial market, Tarlac, Pangasinan, and Pampanga are poised to lead warehousing supply growth, with high-value manufacturing
      benefitting from global trade realignment and lease rates expected to post modest gains. In retail, expansion will follow suburban and mixed-use developments, with health and wellness and food and beverage remaining key demand anchors, and EV infrastructure integration emerging as a competitive differentiator for malls and as a boon for land lessors.

      Real estate performance in the first half of 2025 suggests a market not merely weathering global turbulence but actively repositioning to align with structural and geographic shifts in demand. While macro conditions remain fluid, the direction of change is clear decentralization, flexible formats, and responsiveness to innovation will define the most competitive opportunities in the months ahead.

      About PRIME Philippines

      PRIME Philippines is the country’s fastest-growing and most disruptive commercial real estate advisory firm. Established in 2013, PRIME has redefined the brokerage industry by replacing outdated practices
      with innovation, data intelligence, and relentless execution. With full-service offices in Manila, Cebu, and Davao, PRIME has completed over 300 high-impact projects nationwide. Backed by a team of over
      100 professionals, PRIME is multi-awarded and trusted by the country’s top developers, investors, and occupiers. It is involved in big ticket office transactions and holds the No. 1 position in industrial leasing
      nationwide.

      Reference & Media Contact:

      Jullianne Mourise Dizon
      Jr. Research Analyst

      09176288341

      jullianne.dizon@primephilippines.com

      www.primephilippines.com.

      Hadassah Marie Macatangay

    1. Pros and Cons: Foreign property ownership in the Philippines

      Lamudi takes a look at the advantages and disadvantages of allowing foreign property ownership in the Philippines.

      To say that Philippine real estate is fast becoming a favorite among buyers abroad is quite an understatement. In fact, an article published in ABS-CBNnews.com reported that Asian investors—from Malaysia to Japan—are snapping up condo units in bulk. These buyers are favoring the Philippines over Hong Kong and Singapore, where the authorities have put in place cooling measures to rein in property prices.

      “There has never been this strong interest in the Philippine property market,” said Colliers International’s David Young in an interview. But despite this, the Philippines still does not allow foreign ownership of real property; foreigners, however, can purchase condo units so long as foreign ownership in a single project does not exceed 40 percent.

      This may seem counterintuitive, because more established property markets allow freehold foreign ownership of real estate to attract investment and create more wealth. Hence, it makes sense for the Philippines to follow suit. By doing the opposite the Philippines may be thwarting its competitiveness.

      To look into this issue closely, Lamudi Philippines compiled a list of the pros and cons of allowing foreign ownership of real property in the country.

      PROS

      1. Foreign Investment on Real Estate Will Boost the Market

      The residential real estate market will get a boost if some of the restrictions imposed on foreigners are lifted, said David Leechiu, JLL Philippines Managing Director and Country Manager.

      In an interview with the Philippine Daily Inquirer, Leechiu said that the total worth of the Philippine real estate industry could jump from $48 billion reported in 2011 to $300 billion by 2031, if certain structural changes were made, such as relaxing rigorous rules on foreign ownership and longer lease terms.

      Although the Philippines’ macroeconomic fundamentals are sound, Leechiu said it could do so much better if it were less restrained.

      2. The Country May Benefit from More Substantial Investment

      According to Charlie Gorayeb, Chairman of the Chamber of Real Estate & Builders’ Association (CREBA), foreign investment into real estate will attract much-needed capital, which will unleash the multiplier effect of construction and real estate sectors into other industries. This multiplier effect will impact sectors closely related to real estate, and will provide additional opportunities for local businesses and employment.

      3. Benefits Will Spill Over to Other Sectors

      For many years the Philippines has lagged behind its neighbors in Southeast Asia when it comes to attracting foreign direct investment. According to experts, this is due in part to the country’s restrictive business climate, particularly when it comes to foreign ownership of properties. Allowing foreigners to own land for industrial and commercial purposes will benefit the manufacturing sector, which will boost employment opportunities for many Filipinos.

      Cons

      1. It May Cause Property Prices to Skyrocket

      In certain cases, allowing foreign money to come in freely is not entirely a good thing. For example, London has become too attractive to rich property buyers from Russia and the Middle East, which drove prices too high and priced locals out of the housing market. At the moment prices of houses and condos in Metro Manila are already beyond the reach of most Filipinos, so allowing foreigners to freely purchase may push prices even higher.

      2. It May Spur Speculative Purchases

      Speculative purchase of property—the kind that take large risks in the hope of making quick, huge gains—could be intensified when the gates are opened to foreign property buyers. This could pose danger to the real estate market, which could go through a period of irrational exuberance, fueling the formation of a real estate bubble.

      3. Lands Acquired by Foreigners May Be Converted for Another Purpose

      There are certain property types that if they get sold and converted into another use may do more harm than good to the local economy. Examples of these properties are agricultural land. According to Gorayeb, there should be some mechanisms of control to protect local interest. Agricultural lands, for example, should remain as such even when they are purchased by foreigners, and in order to protect our natural resources foreigners should only be allowed to purchase disposable or alienable land.

      REFERENCE & MEDIA CONTACT

      Rodel Ambas

      Content Editor, Lamudi Philippines

      Email: rodel.ambas@lamudi.com.ph

      Phone: +63 917 3015127