Tag: PHILIPPINE INSTITUTE FOR DEVELOPMENT STUDIES

  • Camella Forecasts Multigenerational Living as the Next Frontier in Philippine Real Estate

    Camella Forecasts Multigenerational Living as the Next Frontier in Philippine Real Estate

    Multigenerational living—where grandparents, parents, children, and extended relatives reside within a single household—has long been a hallmark of the Filipino way of life. Deeply rooted in the spirit of bayanihan, the collective sense of unit, it embodies a social landscape where emotional bonds, practical interdependence, and cultural continuity are valued in equal measure. Historically prevalent in ancestral homes, this living arrangement has become increasingly common in urban and suburban contexts, driven by economic realities, demographic shifts, and shifting real estate market dynamics.

    Why Do Filipino Families Choose Multi-Generational Living

    Recognizing the Filipino tradition of extended families living under one household, Camella has introduced multigenerational homes, designed with ample living spaces that foster privacy and interaction.

    Over the years, the Philippine housing sector has undergone significant transformations, underscoring the resilience and adaptability of the residential model. Data from the Philippine Institute for Development Studies (PIDS) show that extended or multi-family households increased from 25 percent in 1990 to 29 percent in 2020, while homes for nuclear families declined from 71 percent to 61 percent over the same period. Figures from the Bangko Sentral ng Pilipinas also note that escalating property prices—up to 6.5 percent year-on-year as of 2022—combined with inflationary pressures and metropolitan congestion, have made multigenerational homeownership a pragmatic and financially feasible strategy, enabling families to consolidate resources, secure premium locations, and invest in real estate properties as a form of inheritance.

    Design imperatives for a dynamic market

    For real estate, this creates opportunities to reimagine residential design to meet the needs and preferences of larger, more complex households. Homes must be configured with privacy to foster shared experiences while allowing each generation the autonomy they require. Adaptability has also emerged as a critical priority, with flexible spaces that provide shifting functions, provisions for auxiliary kitchens, and convertible open or enclosed areas, ensuring the house they purchased remains relevant through decades of change.

    Inclusivity further strengthens the appeal of a multigenerational home. Accessibility features such as step-free entries, wider doorways, and non-slip flooring enable senior family members to age in place with comfort, while enhancing safety for all. Aesthetic harmony is given equal importance, as designs that merge traditional architectural cues with modern styling can resonate across age groups—satisfying the sentimental preferences of older residents while aligning with the contemporary tastes of younger residents.

    A home for generations

    Camella continues to uphold its mission of making homeownership attainable and adaptable to the aspirations of Filipino families, ensuring that every generation finds a space they can truly call their own.

    Camella has taken a key step toward meeting this demand with its newest premium residential line, crafted for multigenerational living. Designed to reflect the aspirations of Filipinos in extended households, it offers expansive house models, including Fiona, Gianna, and Hera, ranging from 140 to 170 square meters, on lot sizes from 130 square meters, giving ample configurations for multiple private retreats and communal gathering zones.

    Through intentional planning, bedrooms provide privacy for each generation, while expansive kitchens—often with auxiliary cooking areas—anchor forever homes as functional and social sanctuaries. Open-plan living and dining areas allow for flexibility, easily transforming to host milestone celebrations or quiet evenings of shared success. Outdoor features, such as balconies, pocket gardens, patios, and carports, extend the livable space, offering both routine and recreational benefits.

    Adding a distinctive edge to its residential portfolio, Camella also introduces three-storey townvillas called Tiara and Chiara—housing innovations designed for hybrid home-and-work lifestyles. These residences are ideal for pioneering professionals seeking to integrate career and home life seamlessly, as well as expanding entrepreneurs who require multipurpose spaces for both living and running a business.  With dedicated floors that can be configured as private workspaces or family quarters, the townvillas deliver the versatility needed to meet the diverse requirements of today’s multigenerational households.

    As family structures diversify, Camella expands its residential portfolio with house models tailored to every life stage. For growing households of Overseas Filipinos, Camella offers spacious configurations to accommodate the dynamics of family life. Recognizing the Filipino tradition of extended families living under one household, it has introduced multigenerational homes, designed with ample living spaces that foster privacy and interaction.

    Camella has continually evolved to meet the changing needs of Filipino families, setting the standard for future residential neighborhoods and creating a benchmark for accessible yet aspirational living. Through its modern editions, Camella continues to uphold its mission to make homeownership not only attainable but also adaptable to the aspirations of Filipino families, ensuring that every generation finds a space they can truly call their own.

    The next frontier in Philippine housing

    Camella has continually evolved to meet the changing needs of Filipinos, setting the standard for future residential neighborhoods and creating a benchmark for accessible yet aspirational living.

    In a nation where family is both foundation and framework, the residential developments that will lead the market are those designed for all generations. By adapting cultural insight, market intelligence, and future-ready design, Camella not only responds to a growing housing segment—it defines it. These are homes that honor tradition while embracing innovation, creating living spaces that stand as legacies: adaptable, inclusive, and attuned to the evolving lives of the Filipino families who will call them their own.

    The Philippines’ largest homebuilder

    Camella is the flagship brand of the Philippines’ largest integrated property developer, Vista Land, providing homeowners with over 600,000 homes in 1,250 beautifully designed communities across  49 provinces and 147 key cities and municipalities.

    The leading and preferred housing brand with a nationwide geographic reach, Camella builds thriving communities that embody innovation and progress with family and community life at its center, creating a legacy of value for generations to come.

    The new Camella home series honors tradition while embracing innovation, creating living spaces that stand as legacies: adaptable, inclusive, and attuned to the evolving lives of the Filipino who will call them their own.

    To know more about Camella and its developments across the islands, visit www.camella.com.ph and follow @CamellaOfficial. Make your forever home a reality!

    REFERENCE:

    Ralph Raymond Rufino

  • 𝟮𝟮𝗻𝗱 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗣𝗼𝗹𝗶𝗰𝘆 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗠𝗼𝗻𝘁𝗵 (𝗗𝗣𝗥𝗠) 𝗞𝗶𝗰𝗸𝗼𝗳𝗳 𝗙𝗼𝗿𝘂𝗺 𝗮𝗻𝗱 𝗣𝗿𝗲𝘀𝘀 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲:  Securing a Future for All by Growing a Resilient Middle Class

    𝟮𝟮𝗻𝗱 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗣𝗼𝗹𝗶𝗰𝘆 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗠𝗼𝗻𝘁𝗵 (𝗗𝗣𝗥𝗠) 𝗞𝗶𝗰𝗸𝗼𝗳𝗳 𝗙𝗼𝗿𝘂𝗺 𝗮𝗻𝗱 𝗣𝗿𝗲𝘀𝘀 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲: Securing a Future for All by Growing a Resilient Middle Class

    The 𝟮𝟮𝗻𝗱 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗣𝗼𝗹𝗶𝗰𝘆 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗠𝗼𝗻𝘁𝗵 (𝗗𝗣𝗥𝗠) 𝗞𝗶𝗰𝗸𝗼𝗳𝗳 𝗙𝗼𝗿𝘂𝗺 𝗮𝗻𝗱 𝗣𝗿𝗲𝘀𝘀 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 was held on September 5, 2024, at Novotel Manila, Cubao, Quezon City, National Capital Region (NCR), Philippines. The theme, “Securing a Future for All by Growing a Resilient Middle Class,” is grounded on the Philippines’ AmBisyon Natin 2040, which envisions “a prosperous middle-class society where no one is poor.” It emphasizes the middle class’ quality of life and their role in promoting the country’s development, according to the Philippine Institute for Development Studies (PIDS), a nonstock, nonprofit government corporation engaged in the conduct of long-term policy-oriented research in the Philippines.

    Dr. Jose Ramon Albert, Dr. Roehlano Briones, and Dr. John Paolo Rivera are the DPRM 2024 Scientific Committee member and a panel experts from the National Economic and Development Authority, Konrad-Adenauer-Stiftung Philippines Office, and Asia Society Philippines.

    During the forum and press conference, PIDS Senior Research Fellow Dr. Jose Ramon Albert provided key insights from their study  “Wealth Creation for Expanding the Middle Class in the Philippines”. He described the middle-class household as typically comprising 3 to 4 members, with a monthly income between PHP 24,060 to PHP 144,360. Mr. Albert emphasized that this segment represented around 39.8% of the population in 2021 and plays a critical role in socioeconomic growth due to their access to higher education and income.

    However, Mr. Albert explained that many middle-class households have experienced job losses, reduced incomes, and increased expenditure on education and health. He warned that unless action is taken, these setbacks could hinder the middle class from fully contributing to inclusive growth. To address these concerns, the need for comprehensive strategy to not only expand the middle class but also make it resilient against global megatrends that can exacerbate existing inequalities, according to Mr. Albert.

    Dr. Jose Ramon Albert and co-authors PIDS Senior Research Fellows Dr. Roehlano Briones and Dr. John Paolo Rivera suggested a four-pronged approach to achieve a sustainable transformation. This includes promoting social justice in natural resource management and climate action, harnessing new opportunities in trade and investments for MSMEs, ensuring a future-ready workforce and social protection, and improving digital governance and public service delivery.

    Meanwhile, Undersecretary Rosemarie Edillon of the National Economic and Development Authority (NEDA), who served as one of the forum’s discussants, identified key investment areas that can help fulfill the aspirations of the middle class.  These include housing and urban development, agriculture, manufacturing, connectivity, financial services, and tourism. “We must implement many more strategies so that they can better move up the social ladder,” she stated. Edillon also highlighted the importance of social protection to ensure the welfare and sustained growth of the middle class.

    In discussing the broader governance implications, Ms. Daniela Braun, Country Director of the Konrad Adenauer Stiftung, pointed out that good governance is essential in empowering the middle class. “Good governance is not only a worthy goal in itself, but also a means to achieve economic growth,” she said, contrasting the effects of corruption in poorly governed countries with the trust and investment spurred by good governance.

    The forum concluded with remarks from Atty. Marco Sardillo III, Executive Director of Asia Society Philippines, who underscored the apparent vulnerability of the middle class, particularly during crises such as the COVID-19 pandemic. “The assumption is that the oligarchs are invested in our politicians, and they look after the poor. It is the middle class that is left to their own devices,” Sardillo noted. He urged both the government and media to raise awareness on middle-class issues, as a more informed population is better equipped to engage in its own development. “If more of us were aware of what is at stake when we talk about the middle class, then maybe we’ll start taking these issues more seriously,” Sardillo said.

    Photo Credit: PIDS

    The DPRM is held every year in September to promote and draw nationwide awareness on the importance of policy research in formulating evidence-based plans, programs, and policies.

    Watch the recording of the kick-off forum here: https://bit.ly/dprmpresscon2024.

    Reference & Media Contact:

    Philippine Institute for Development Studies