Manila, Philippines —Laughter, engines, music, and shared memories filled the air as MINI Philippines brought the community together for an immersive and lifestyle-driven MINI Day at Autocomplex last November 29, 2025. The afternoon gathering welcomed MINI owners, enthusiasts, families, and friends for a celebration that went far beyond a typical car showcase. Designed as a relaxed yet interactive experience, MINI Day highlighted everything the brand stands for, it’s iconic design, driving excitement, creativity, and most importantly, community.
Guests moved freely through four engaging experience stations that kept the energy high from start to finish. At the MINI Reel Studio, guests created social-ready content, while the Harman Kardon Sound & Feel Test Drive Station delivered an adrenaline rush through performance and sound. Laughter echoed at the Blindfold Touch & Feel Challenge, and friendly competition ruled the Pack-it-Up Cargo Challenge at The Tee Room, where MINI’s impressive cargo versatility took center stage in the most entertaining way.A major visual highlight of the day was the Deus Ex Machina-inspired car display, which instantly drew attention with its bold, custom styling and lifestyle-driven aesthetic. Guests were also treated to a full display of the MINI lineup, from the brand’s iconic hatchbacks to its latest new-generation models, allowing them to explore the diversity of the range firsthand.Beyond the activities, guests enjoyed exclusive perks with up to 70% off on selected MINI Lifestyle, Parts & Accessories. Many took home rare finds and statement pieces, while The Paddock and Secondskin Coffee kept everyone energized with great food and drinks. A live DJ maintained the upbeat MINI mood throughout the afternoon, while crowd-favorite games such as Darts and Dice kept the competitive spirit alive.
The excitement peaked with raffle draws featuring MINI merchandise, Tee Room vouchers, and Autocomplex service vouchers.
More than just an event, MINI Day became a genuine celebration of the MINI lifestyle, bringing together long-time owners, new fans, families, and friends through shared stories, spontaneous laughter, and a collective love for driving. Guests also explored Autocomplex’s premium car care services, creating a complete ownership and lifestyle experience in one destination.“ What makes MINI truly special is the community behind it,” shared Jeff Lizardo, General Manager of MINI Philippines.“ Seeing our owners, families, and new fans come together at MINI Day reminds us why we continue to create experiences like this, because MINI is not just about cars, it’s about connection.”As the brand looks ahead, MINI Philippines remains committed to growing and strengthening its community, with even more exciting gatherings, drives, and lifestyle experiences lined up for the coming year.
For media enquiries, please contact:
British United Automobiles Inc.
Mae Angelie Valdez
Senior Marketing Manager
Tel: (+63) 920 955 7999
Email: mpacatang@autohubgroup.com
About MINI Philippines
British United Automobiles, Inc. or MINI Philippines is one of the distributorship brands under the umbrella of the Autohub
Group. MINI Philippines is the sole distributor of the iconic British automotive brand, MINI. Currently, MINI Philippines has
three dealerships in the country, located in Bonifacio Global City, Pampanga, and Cebu. The MINI range available in these
locations – MINI 3-Door, MINI 5-Door, MINI Convertible, MINI Aceman, MINI Countryman, and MINI John Cooper Works.
For more information: www.mini.com.ph
