Manila, Philippines —Laughter, engines, music, and shared memories filled the air as MINI Philippines brought the community together for an immersive and lifestyle-driven MINI Day at Autocomplex last November 29, 2025. The afternoon gathering welcomed MINI owners, enthusiasts, families, and friends for a celebration that went far beyond a typical car showcase. Designed as a relaxed yet interactive experience, MINI Day highlighted everything the brand stands for, it’s iconic design, driving excitement, creativity, and most importantly, community.
Guests moved freely through four engaging experience stations that kept the energy high from start to finish. At the MINI Reel Studio, guests created social-ready content, while the Harman Kardon Sound & Feel Test Drive Station delivered an adrenaline rush through performance and sound. Laughter echoed at the Blindfold Touch & Feel Challenge, and friendly competition ruled the Pack-it-Up Cargo Challenge at The Tee Room, where MINI’s impressive cargo versatility took center stage in the most entertaining way.A major visual highlight of the day was the Deus Ex Machina-inspired car display, which instantly drew attention with its bold, custom styling and lifestyle-driven aesthetic. Guests were also treated to a full display of the MINI lineup, from the brand’s iconic hatchbacks to its latest new-generation models, allowing them to explore the diversity of the range firsthand.Beyond the activities, guests enjoyed exclusive perks with up to 70% off on selected MINI Lifestyle, Parts & Accessories. Many took home rare finds and statement pieces, while The Paddock and Secondskin Coffee kept everyone energized with great food and drinks. A live DJ maintained the upbeat MINI mood throughout the afternoon, while crowd-favorite games such as Darts and Dice kept the competitive spirit alive.
The excitement peaked with raffle draws featuring MINI merchandise, Tee Room vouchers, and Autocomplex service vouchers.
More than just an event, MINI Day became a genuine celebration of the MINI lifestyle, bringing together long-time owners, new fans, families, and friends through shared stories, spontaneous laughter, and a collective love for driving. Guests also explored Autocomplex’s premium car care services, creating a complete ownership and lifestyle experience in one destination.“ What makes MINI truly special is the community behind it,” shared Jeff Lizardo, General Manager of MINI Philippines.“ Seeing our owners, families, and new fans come together at MINI Day reminds us why we continue to create experiences like this, because MINI is not just about cars, it’s about connection.”As the brand looks ahead, MINI Philippines remains committed to growing and strengthening its community, with even more exciting gatherings, drives, and lifestyle experiences lined up for the coming year.
For media enquiries, please contact:
British United Automobiles Inc.
Mae Angelie Valdez
Senior Marketing Manager
Tel: (+63) 920 955 7999
Email: mpacatang@autohubgroup.com
About MINI Philippines
British United Automobiles, Inc. or MINI Philippines is one of the distributorship brands under the umbrella of the Autohub
Group. MINI Philippines is the sole distributor of the iconic British automotive brand, MINI. Currently, MINI Philippines has
three dealerships in the country, located in Bonifacio Global City, Pampanga, and Cebu. The MINI range available in these
locations – MINI 3-Door, MINI 5-Door, MINI Convertible, MINI Aceman, MINI Countryman, and MINI John Cooper Works.
Manila, Philippines — MINI Philippines proudly launches MINI Black Fest, a limited-time year-end celebration offering the biggest savings, most exciting experiences, and exclusive deals for MINI fans, owners, and future owners.
Running from 15 November to 28 November 2025, MINI Black Fest transforms MINI showrooms nationwide into hubs of fun, lifestyle, and unbeatable offers.“MINI Black Fest is our boldest year-end celebration yet,” shares Jeff Lizardo, General Manager of MINI Philippines. “It brings together everything people love about MINI, from the thrill, the style, the personality paired with exclusive offers that make owning a MINI more exciting and accessible than ever.”, he adds.
Unmissable Offers and Limited-Time Savings Throughout the festival period, customers can enjoy exceptional savings and perks, including:- Massive deals and exclusive pricing on select MINI models- Up to 70% OFF on select MINI Lifestyle items, accessories, and parts- Special bank financing programs, including low monthly amortizations- Buy Now, Pay Later options through participating bank partners- Complimentary gifts and exclusive freebies for buyers during the event period
MINI SALE UNITS
NO.
MODELS
AVAILABLE COLORS
SRP
DISCOUNT
PROMO PRICE
1
All-Electric MINI Cooper 3-Door
Blazing Blue, Chili Red, British Racing Green, Nanuq White, Icy Sunshine Blue, Indigo Sunset Blue, Legend Grey, Melting Silver, Midnight Black
₱3,300,000
₱500,000
₱2,800,000
2
MINI Cooper 3-Door
British Racing Green, Legend Grey, Melting Silver, Blazing Blue, Chili Red, Nanuq White, Sunny Side Yellow
₱3,699,000
₱500,000
₱3,199,000
3
MINI Cooper 5-Door
Nanuq White, British Racing Green, Chili Red, Icy Sunshine Blue, Indigo Sunset Blue, Melting Silver, Midnight Black, Ocean Wave Green
These year-end offers provide an ideal opportunity to bring home a MINI, whether upgrading to the new-generation models or owning a MINI for the first time.
A Celebration of MINI Thrills and Lifestyle MINI Black Fest also features a lineup of activities designed to deliver the full MINI experience:- Test drives of the latest MINI range- Lifestyle booths and special displays
– Exclusive in-showroom perks and activities- “Design Your Own MINI” stationsThe festival highlights MINI’s distinct personalities that are fun, expressive, and always full of Big Love for all styles and ages! For more details about MINI Black Fest, reach out to your preferred MINI dealership or visit www.mini.com.ph for updates and complete offer information.MINI BGC – 0917 116 4762 MINI Pampanga – 0917 873 7829 MINI Cebu – 0917 652 3829
For media enquiries, please contact:
British United Automobiles Inc.
Mae Angelie Valdez
Senior Marketing Manager
Tel: (+63) 920 955 7999
Email: mpacatang@autohubgroup.com
About MINI Philippines
British United Automobiles, Inc. or MINI Philippines is one of the distributorship brands under the umbrella of the Autohub
Group. MINI Philippines is the sole distributor of the iconic British automotive brand, MINI. Currently, MINI Philippines has
three dealerships in the country, located in Bonifacio Global City, Pampanga, and Cebu. The MINI range available in these
locations – MINI 3-Door, MINI 5-Door, MINI Convertible, MINI Countryman, and MINI John Cooper Works.
Philippines. MINI Asia and British United Automobiles today announced the availability of the all-new MINI John Cooper Works family.These five all-new MINI John Cooper Works models symbolise pure driving fun in its most powerful form and a unique driving experience. With the first-ever MINI John Cooper Works Electric and first-ever MINI John Cooper Works Aceman, two fully electric John Cooper Works models are now part of the MINI product portfolio for the first time. The powerful electric drives open a new chapter in the brand’s long history and demonstrate its ongoing commitment to performance and innovation. The all-new MINI John Cooper Works and all-new MINI John Cooper Works Convertible provide driving fun with a powerful TwinPower Turbo engine. In the all-new MINI John Cooper Works Countryman ALL4, enthusiasts can also enjoy driving off-road thanks to the ALL4 all-wheel drive.
“MINI John Cooper Works boasts a cult following around the world that few others can match,” said Daren Ching, Head of MINI Asia. “Steeped in heritage and oozing pure racing DNA, these striking machines are a sight to behold on the road. Now with the addition of two fully electric models to the lineup, a new dimension of the iconic MINI go-kart feeling is born. If jolts of adrenaline are what drivers desire, I can assure them that all five models of our all-new MINI John Cooper Works family will exceed their expectations!”
The first-ever MINI John Cooper Works Electric and first-ever MINI John Cooper Works Aceman: Electric high performance.
The vehicle architecture of the fully electric MINI models is perfectly suited for the brand’s consistently performance-oriented character. The first-ever MINI John Cooper Works Electric and first-ever MINI John Cooper Works Aceman have up to 190 kW/258 hp and 350 Nm of instantly available system torque. Both models provide an additional 20 kW of motor power via an electric boost function, allowing for particularly dynamic acceleration. The JCW-specific suspension tuning maximises the typical MINI go-kart feeling and guarantees agile handling. High-performance tires are part of the standard equipment of both models.
Exclusive equipment details emphasise the emotional connection to the brand’s traditional motorsport heritage. These include the red-white-black John Cooper Works logo in the style of a checkered flag from motorsports, as well as a JCW-specific Red Roof. Black side skirts, model-specific aeroblades at the C-pillar, and the accentuated rear spoiler optimise the aerodynamics for increased range. The three-door MINI John Cooper Works Electric achieves 371 km, while the five-door MINI John Cooper Works Aceman can drive up to 355 km on a single battery charge.
The all-new MINI John Cooper Works and all-new MINI John Cooper Works Convertible: Legendary go-kart feeling with powerful acceleration.
A four-cylinder TwinPower Turbo engine with a displacement of two litres, 231 hp, and 380 Nm of torque offers maximum driving fun and top performance in both the all-new MINI John Cooper Works and all-new MINI John Cooper Works Convertible. The sportily tuned dual-clutch automatic transmission translates the engine power into particularly dynamic gear changes. The all-new MINI John Cooper Works sprints from 0 to 100 km/h in 6.1 seconds while the all-new MINI John Cooper Works Convertible takes 6.4 seconds. The top speed of the all-new MINI John Cooper Works is 250 km/h while the all-new MINI John Cooper Works Convertible reaches 245 km/h. For boundless open-air driving pleasure, the softtop of the Convertible can be fully retracted in just 18 seconds at speeds of up to 30 km/h.
The large octagonal high-gloss black front grille with wide air vents for efficient engine cooling and the modern JCW logo dominates the front view of both models. Red-coloured inserts in the side air inlets on the front apron underscore the motorsport-oriented design for maximum performance. In the centre of the black rear diffuser, the centrally positioned tailpipe emphasises the character of these two top athletes.
The all-new MINI John Cooper Works Countryman ALL4: Extraordinary driving fun on any terrain.
As the largest model, the all-new MINI John Cooper Works Countryman with ALL4 all-wheel drive allows enthusiasts to drive off-road and stands for a unique combination of style, power, and adventurous spirit. The powerful engine delivers 300 hp of power, 400 Nm of maximum torque, and a top speed of 250 km/h, making the appearance of MINI’s spacious multi-talent particularly emotional.
This performance is also reflected in the powerful appearance of the all-new MINI John Cooper Works Countryman ALL4. In the front view, aerodynamic elements with red reflectors emphasise the wide stance, while at the rear of the vehicle, vertical taillights with the John Cooper Works Signature Mode frame the upright body. Advanced assistance systems support the driver through progressive technologies.
Puristic interior with motorsport accents.
The clear design of the interior in the all-new MINI John Cooper Works models is characterised by JCW-specific equipment details in red and black. The black JCW sports steering wheel with red decorative stitching and a six o’clock spoke made of black and red fabric provides excellent grip. The JCW sports seats offer secure support during dynamic driving. The combination of black leatherette with multi-colored knitted material in the shoulder area and red accent stitching picks up the colour pattern of the knitted surface of the dashboard. In all MINI John Cooper Works models, the brilliant sound of the exclusive Harman Kardon sound system enhances the driving experience as standard.
Advanced technology for maximum and comfortable driving pleasure.
The JCW-specific go-kart mode expands the selection options of the MINI Experience Modes in the vehicles of the all-new MINI John Cooper Works family with additional motorsport flair. The steering is set to a more direct setting, the accelerator pedal responds faster to commands for increased driving fun. Accordingly, the high-resolution OLED display provides additional performance-related data such as torque, power output, and current g-force.
For all MINI John Cooper Works models, the Digital Key Plus provides a convenient digital vehicle key on the smartphone. This allows the vehicle to be comfortably unlocked or locked without having to pick up the smartphone.
Long racing tradition with legendary successes.
The history of MINI John Cooper Works dates back to the year 1961. The John Cooper recognised the competitive potential of the classic Mini long before anyone else. By installing a more powerful engine, new brakes, and a more direct steering, he turned the modest small car into a race car that made the giants of the rally scene tremble in the 1960s. The three overall victories at the legendary Rallye Monte Carlo in 1964, 1965, and 1967 are among the absolute highlights of the classic Mini’s racing career. The current generation now carries the successful racing history into the future. Most recently with the impressive class victory of a prototype based on the new MINI John Cooper Works at the legendary 24-hour race at the Nürburgring. Regardless of the model, all high-performance vehicles in the new MINI
John Cooper Works family exude one decisive characteristic: the enthusiasm for top performance.
Exclusive track experience in Pampanga.
The all-new MINI John Cooper Works family will officially debut at the Autohub Trackday on 7 September 2025 at Clark International Speedway, Pampanga. Be among the first to witness the adrenaline-pumping performance of these five models by test driving them on the track. Register now to secure your slot at https://bit.ly/AutohubFunTrackday2025!
Additional information enclosed:
The all-new MINI John Cooper Works family prices.
The all-new MINI John Cooper Works family specifications.
MINI is headquartered and manufactured in Oxford, UK and is a brand of BMW Group. In East Asia, this iconic car is sold in Singapore, Brunei, Vietnam, New Caledonia, Guam, Sri Lanka, Tahiti, Philippines and Indonesia. The full range of MINI is available in these markets – MINI Cooper 3-Door, MINI Cooper 5-Door, MINI Aceman, MINI Countryman, and MINI John Cooper Works.
For more information: https//www.mini.com
About MINI Philippines
British United Automobiles, Inc. or MINI Philippines is one of the distributorship brands under the umbrella of the Autohub Group. MINI Philippines is the sole distributor of the iconic British automotive brand, MINI. Currently, MINI Philippines has three dealerships in the country, located in Bonifacio Global City, Pampanga, and Cebu. The MINI range available in these locations – MINI 3-Door, MINI 5-Door, MINI Convertible, MINI Countryman, and MINI John Cooper Works.
The All New MINI Aceman and MINI Philippines’ 15th Anniversary was held on February 05, 2025 at MINI Bonifacio Global City Showroom, 38th Street corner 11th Avenue Triangle Drive, Fort Bonifacio Global City, Taguig City.
MINI Philippines has launched the first-ever-all-electric MINI Aceman, a contemporary interpretation of classic MINI Inventord Sir Alec Issigonis’ underlying vision: maximum utilisation of space with a minimum footprint combined with a modern drive concept.
The progressive design of the first-ever all-electric MINI Aceman provides space for five comfortable seats within a vehicle length of just over four metres. MINI draws on innovative technologies to enhance the interior with an immersive digital user experience, while the first-ever MINI Aceman’s all-electric drive gives a fresh boost to the characteristic MINI go-kart feeling. Combined with modern assistance systems and hallmark design, traditional brand values pave the way for an all-electric MINI future.
MINI Philippines, at a launch party at the MINI Bonifacio Global City Showroom on February 5, 2025 announced the availability of the all-new MINI Cooper 5-Door, a car characterized by the brand’s typical driving fun, extended space, and distinctive functionality.
These make the five-seater an exceptional phenomenon in its segment, together with its unique design – a combination of tradition and modern, purist styling – and innovative assistance systems.
Muntinlupa City, Philippines. MINI Philippines has some exciting news for MINI enthusiasts – the MINI Pop-Up Store has opened at Alabang Town Center. From 6 January 2025 to 5 January 2026, patrons will have the chance to experience the brand’s latest internal combustion and all-electric vehicles that combine cutting-edge technology and sustainability, with the iconic MINI style that many love.
“This pop-up showcases the next generation of MINI vehicles built for exciting adventures. It’s also the perfect opportunity for us to reconnect with the MINI community and for them to learn about the most recent updates from MINI. Existing MINI owners will have access to exclusive vehicle upgrade options and a newly introduced referral program with special rewards to recognize their continued loyalty,” said Willy Tee Ten, President of the Autohub Group of Companies.
The new all-electric MINI Cooper 3-Door, new all-electric MINI Countryman, and sporty MINI John Cooper Works 3-Door are available for viewing until 27 February 2025. Starting 28 February 2025, the first-ever all-electric MINI Aceman will be added to the display, bringing a new level of excitement to MINI’s all-electric lineup.
Pop-up Details:
Location: Corte de las Palmas, Alabang Town Center
Opening Hours: 11:00 AM – 9:00 PM
Sales: 0945 157 0949
Marketing: 0915 834 4000
Email: info@autoflarecorp.com
What to Expect: Discover the newest MINI models, tailored to suit the individual’s lifestyle with exciting test drives and expert assistance.
Reference & Media Contact:
FOR MEDIA ENQUIRIES, PLEASE CONTACT:
Owee Cruz Autohub Group VP for PR, Marketing & Fleet ncruz@autohubgroup.com (+63) 917-531-0020
MINI is headquartered and manufactured in Oxford, UK and is a brand of BMW Group. In East Asia, this iconic car is sold in Singapore, Brunei, Vietnam, New Caledonia, Guam, Sri Lanka, Tahiti, Philippines, and Indonesia. The full range of MINI is available in these markets – MINI Electric, MINI 3-Door, MINI 5-Door, MINI Convertible, MINI Clubman, MINI Countryman, and MINI John Cooper Works.
British United Automobiles, Inc. or MINI Philippines is one of the distributorship brands under the umbrella of the Autohub Group. MINI Philippines is the sole distributor of the iconic British automotive brand, MINI. Currently, MINI Philippines has four dealerships in the country, located in Bonifacio Global City, Alabang, Pampanga and Cebu. The MINI range available in these locations – MINI 3-Door, MINI-5 Door, MINI Countryman, and MINI John Cooper Works. MINI Convertible and MINI Clubman are available via indent order.
MINI Philippines, at a launch party at the MINI Bonifacio Global City Showroom on February 5, 2025 announced the availability of the all-new MINI Cooper 5-Door, a car characterised by the brand’s typical driving fun, extended space, and distinctive functionality. These make the five-seater an exceptional phenomenon in its segment, together with its unique design – a combination of tradition and modern, purist styling – and innovative assistance systems.
“Three’s a crowd, but five is definitely a party!” said Willy Tee Ten, President of the Autohub Group of Companies. “Presenting the all-new MINI Cooper 5-Door – the beloved icon with a fresh twist. Now offering the practicality of five doors, it’s perfect for active lifestyles and even young families, all while maintaining its signature look. With the unmistakable fun-to-drive spirit that MINI is known for, we’re thrilled to embark on new adventures together with our passionate community.”
The exterior.
Short overhangs, a small bonnet, a long wheelbase, and large wheels – the proportions of the all-new MINI Cooper 5-Door reflect its urban character. With a length of 4,036 mm, a width of 1,744 mm and a height of 1,464 mm, the body dimensions are almost identical to those of its predecessor and underline the basic idea behind every MINI: To create as much space as possible on a small footprint.
In the case of the all-new MINI Cooper 5-Door, this means an interior that offers enough space for five passengers. Compared to the all-new MINI Cooper 3-Door, the wheelbase is 72 mm longer and the body 172 mm longer. All of which benefits the occupants in terms of comfort and space.
Thanks to its compact silhouette, the model is easy and comfortable to manoeuvre even in tight spaces – with plenty of room for all passengers. The all-new MINI Cooper 5-Door is an original MINI with a high recognition value. The visual tripartite division into a clearly designed body, a wraparound window area and a stepped roof makes it instantly recognisable.
The minimalist design of the front end with its focused expression contributes to this. The new generation also features the iconic MINI round headlights. Together with the octagonal front grille, they form the distinctive MINI face. Standard LED headlights with individually adjustable daytime running light elements enhance the striking appearance. The light signatures are available in three versions to emphasise the character of the vehicle. The all-new MINI Cooper 5-Door interacts with the driver using a specially orchestrated welcome and goodbye animation even before the journey begins.
Reduced body design for a striking look.
The new MINI aesthetic continues at the rear with clear surfaces and flush-fitting tail lights. The vertically aligned LED clusters are reminiscent of the classic MINI lights and, like the headlights, can be switched to different settings.
The flush-mounted design of the rear lights lends a modern and purist look to the car’s rear sculpture. It is subdivided by a striking black handle strip with distinctive model lettering. Its horizontal alignment emphasises the all-new MINI Cooper 5-Door’s broad stance.
Favoured Trim.
The all-new MINI Cooper 5-Door comes standard with the Favoured Trim, featuring a front radiator grille frame and select design elements finished in Vibrant Silver, adding a refined touch to its distinct style. The larger tyre diameter compared to the outgoing model further highlights the wide stance of the all-new MINI Cooper 5-Door. 18-inch wheels in two-tone slide spoke are standard.
Minimalist and immersive.
The design of the front end of the all-new MINI Cooper 5-Door is reduced to the essentials and is reminiscent of the purist design of the classic Mini. Legendary inventor Alec Issigonis designed an interior for the first model with a round instrument in the centre and the characteristic toggle switch strip below. These two elements also structure the cockpit in the all-new MINI Cooper 5-Door.
Behind the steering wheel, the standard head-up display ensures that all relevant content appears in the driver’s field of vision. As a result, the dashboard on the driver’s side does not require an additional instrument panel, so it opens the view to the front.
Innovative materials characterise the feel-good atmosphere in the interior of the all-new MINI Cooper 5-Door. A specially developed knitting process is used to create the versatile, easy-care structure of the textile in two-colour design made of recycled polyester. The textile surfaces extend across the curved dashboard and into the door panels. The air vents feature an especially flat design. The horizontal arrangement of the air vents ensures an even flow of air in the cockpit. The direction of the vents can be easily adjusted.
The generous space in the front seats and the clean lines give the cockpit a modern and airy look. John Cooper Works sports seats come standard. Their side panels are upholstered in high-quality fabric right down to the adjustment buttons. Three passengers can sit comfortably in the rear.
The all-new MINI Cooper 5-Door combines charismatic MINI design with an extra portion of functionality. In the rear, the noticeably wider interior provides comfortable space for three passengers. The 60:40 folding rear seats increase the luggage compartment capacity from 275 litres to up to 925 litres.
High-resolution OLED display revolutionizes user experience.
Like the round instrument of the outgoing model, the new central icon with its versatile functions is the visual focal point of the interior. The central OLED display in the redesigned cockpit has been moved closer to the driver, making it easier to reach. Its high resolution sets a new standard. Thanks to the MINI Operating System 9, all vehicle functions can be controlled intuitively by touch or voice. The slim touch display has a high-quality glass edge, has grown to 240 mm in diameter and its operating logic is reminiscent of the standards familiar from smartphones.
The graphical presentation of content focuses on the essentials. Vehicle related information is displayed at the top. The lower part of the OLED display provides direct access to the navigation, media, phone and climate control menus. The home button returns the display to its default settings.
The MINI Experience Modes.
The seven MINI Experience Modes can be selected according to mood and personal preference and characterise the atmosphere in the interior. Using the MINI Projector on the rear of the OLED display, they transform the dashboard into matching worlds of colour and pattern. The interplay of projection, ambient lighting and the MINI Interaction Unit creates a unique, immersive experience that extends into the door trim. This opens new possibilities for individualisation. In Personal Mode, for example, a personalized image can be selected as the display background via the MINI App. The dominant colours of the picture are then applied to the dashboard’s textile surfaces using a digital colour picker. The ambient lighting under the dashboard and in the door mirror is also colour-coded to match these projections. Each mode has its own customised backgrounds. In Go-kart mode, for example, the display and interior are dominated by the John Cooper Works signature charcoal grey and red.
The new design of the rocker switch strip.
In the latest version of the rocker switch strip with its toggle switches, the parking brake, gear selector, start/stop button, Experience Mode, and volume control are all at your fingertips. Practical benefit: The removal of the gear selector has freed up more space in the centre console, which now features a large open storage compartment in addition to the cup holders. Smartphones can be charged in the wireless charging area at the front of the console and are always ready to hand.
Sustainable Materials.
The new colour and material concept for the all-new MINI Cooper 5-Door is deliberately minimalist. High-quality, environmentally friendly materials are used, such as the knitted recycled polyester surfaces on the dashboard and door trim.
Comfortable and sporty mobility.
The track width and wheelbase are generous for this vehicle segment and provide the basis for the hallmark MINI dynamic performance. The all-new MINI Cooper 5-Door features a suspension and damping system tuned for spirited handling. This ensures a high level of everyday driving comfort, combined with the precise steering feel typical of MINI and the powerful brakes.
Highly preloaded anti-roll bar mounts on the axles ensure balanced body handling during dynamic cornering. They also ensure steering precision and accuracy. The result is excellent body support combined with smooth rolling comfort.
Selective tuning of the steering and all stability control systems ensures an exceptional experience in all driving situations. The increased tyre diameter gives the all-new MINI Cooper 5-Door a greater visual presence. At the same time, driving dynamics and ride comfort are improved. In addition, the tyre width of the standard 18-inch rims is increased to 215 mm in order to emphasise the typical MINI go-kart feeling.
“Hey MINI” – the new MINI Intelligent Personal Assistant.
In the all-new MINI Cooper 5-Door, numerous functions can be controlled using the brand’s first fully-fledged voice assistant. The MINI Intelligent Personal Assistant can be activated with the greeting “Hey MINI” or else by using the push-to-talk steering wheel button. Voice-controlled interaction takes place on the circular OLED display in the form of an animation of graphic elements, typography, and an avatar. The driver can easily control navigation, telephone, entertainment, and numerous vehicle functions by voice. The MINI Intelligent Personal Assistant continuously learns from repeated routes. This makes everyday life much more convenient.
The new MINI Operating System 9.
The MINI user interface combines functional and emotional elements. The design is reduced, creating a very modern look based on new graphics. Static and dynamic elements blend naturally into the circular shape of the MINI Interaction Unit, following a clear structure. Micro animations reinforce the intuitive interaction between the driver and the central instrument, thereby underlining the digital character of the new MINI family. The MINI Operating System 9 is an in-house development of the BMW Group. Operation is intuitive and follows standards that are familiar from the consumer electronics sector.
The home menu is located in the centre of the screen. The status bar with the menu items Navigation, Media, Telephone, All Apps and (depending on the situation) Home is located at the bottom of the screen. Favourite functions such as navigation destinations or radio stations can be stored in the tool belt for quick access. The upper part of the screen is reserved for driving-related content, such as speed and important vehicle status information. The standard head-up display presents the most important information in the driver’s line of sight.
The New MINI Cooper 5-Door is priced at PHP 3,799,000 and is available for viewing at the following MINI Showrooms:
MINI BONIFACIO GLOBAL CITY.
38th Street corner 11th Avenue, Triangle Drive, Bonifacio Global City Taguig City
Phone: (+63 02) 8539-0299
MINI ALABANG TOWN CENTER POP-UP. Corte de las Palmas, Alabang Town Center, Muntinlupa City Phone: 0945 157 0949
MINI PAMPANGA.
Levy P. Laus Corporate Centre, Event Centre Blvd., Laus Group Complex, JASA, City of San Fernando, Pampanga
Phone: (+63 45) 497-6464
MINI CEBU.
Cebu Veterans Drive, Nivel Hills, Lahug, Cebu City
British United Automobiles, Inc. or MINI Philippines is one of the distributorship brands under the umbrella of the Autohub Group. MINI Philippines is the sole distributor of the iconic British automotive brand, MINI. Currently, MINI Philippines has four dealerships in the country, located in Bonifacio Global City, Alabang, Pampanga, and Cebu. The MINI range available in these locations – MINI 3-Door, MINI 5-Door, MINI Countryman, and MINI John Cooper Works. MINI Convertible and MINI Clubman are available via indent order.
MINI is headquartered and manufactured in Oxford, UK and is a brand of BMW Group. In East Asia, this iconic car is sold in Singapore, Brunei, Vietnam, New Caledonia, Guam, Sri Lanka, Tahiti, Philippines and Indonesia. The full range of MINI is available in these markets – MINI Cooper 3-Door, MINI Cooper 5-Door, MINI Aceman, MINI Countryman, and MINI John Cooper Works.
MINI Philippines has launched the first-ever-all-electric MINI Aceman on February 05, 2025 at MINI Bonifacio Global City Showroom, Taguig City.
The sole distributor of the iconic British automotive brand, MINI, MINI Philippines is proud to celebrate the premiere of the first crossover model for the premium small car segment. Launched at the MINI Bonifacio Global City showroom on February 05, 2025, the first-ever all-electric MINI Aceman is a contemporary interpretation of classic Mini inventor Sir Alec Issigonis’ underlying vision: maximum utilisation of space with a minimum footprint combined with a modern drive concept. The progressive design of the first-ever all-electric MINI Aceman provides space for five comfortable seats within a vehicle length of just over four metres. MINI draws on innovative technologies to enhance the interior with an immersive digital user experience, while the first-ever MINI Aceman’s all-electric drive gives a fresh boost to the characteristic MINI go-kart feeling. Combined with modern assistance systems and hallmark design, traditional brand values pave the way for an all-electric MINI future.
● Willy Tee Ten, President, Autohub Group
“We are thrilled to introduce the first of its kind, an all-electric MINI Aceman in the Philippines,” said Willy Tee Ten, President of the Autohub Group of Companies. “This exceptional car combines MINI’s signature urban adventure spirit with iconic design elements to inspire a new generation of drivers leading the way in fashion, technology, and culture. We are confident this new all-electric MINI Aceman will provide a thrilling city-driving experience.”
Expressive crossover with compact proportions.
With its striking front-end, robust contours and athletic stance, the sporty MINI crossover model epitomises agility and self-assured presence. Measuring 4.07 metres in length, 1.75 metres in width and 1.50 metres in height, the first-ever all-electric MINI Aceman is positioned between the MINI Cooper and the MINI Countryman.
Featuring a streamlined front, short overhangs and the functional two-box design, the brand’s hallmark “Clever Use of Space” design principle has been given a new, distinctive character, while the all-electric drive opens up a whole range of fresh possibilities in terms of vehicle design. Creative space utilisation ensures the first-ever all-electric MINI Aceman is agile and nimble in urban traffic while at the same time providing ample room for occupants.
Continuous surfaces give centre stage to the expressive and elegant colours of the body. The versatile and adventurous character of the first-ever all-electric MINI Aceman is emphasised by the standard roof rails, visually accentuated 19” wheels, and underride protection at the front, rear, and sides of the vehicle.
From L to R: ● Willy Tee Ten, President, Autohub Group ● Ralph Aldrin Ong, Executive Vice President, Autoflare ● Dior Laus, Executive Director, Iconic Automobiles Inc. ● Owee Cruz, Vice President of Marketing, PR, and Fleet Sales, Autohub Group ● Mae Valdez, Marketing Manager of MINI Philippines ● Jefferson Lizardo, General Manager of MINI Philippines
Modern front-end design with striking LED headlights.
The front-end design of the first-ever all-electric MINI Aceman conveys a powerful presence, reinterpreting typical MINI design elements such as the expressive headlights and the characteristic front grille. Its remodelled, octagonal shape builds on the traditional underlying theme of the hexagon. The grille surround in the first-ever all-electric MINI Aceman extends into the solid underride protection on the front apron. In the new Vibrant Silver finish, the front grille sets highly contrasting accents, helping to make the crossover model instantly identifiable.
With their individual design, the car’s angular LED headlights also lend emphasis to the distinctive standing of the first-ever all-electric MINI Aceman within the MINI model family. Their shape is perpetuated in the clarity of the bonnet design with its precise lines, giving the front of the vehicle its distinctive character. The daytime running light elements of the LED headlights can be switched to three different modes, underpinning the expressive character of this new MINI family member.
Distinctive body design with eye-catching details.
The classic tripartite division of body, surrounding window graphics and roof has been reinterpreted. In keeping with the idea of reducing everything to the essentials, a flush transition between the vehicle body and glass surfaces optimises the car’s aerodynamic properties. Flat integrated door openers emphasise the progressive expression of the first-ever all-electric MINI Aceman, while diagonal contours in the body below the A pillars echo the weld crease of the classic Mini models in the front area of the side panels. Harmonious surfaces and horizontal lines between the wheel arches create an intriguing waistline, giving the vehicle body its unmistakable dynamic flair. The strikingly shaped wheel arches with their long rearward sweep and relatively steep downturn are an entirely unique feature of the first-ever all-electric MINI Aceman within the MINI Family. Sills in matt black round off the design of the side view towards the road, and their shape is carried on into the door area, giving the vehicle body a slim, upright, and athletic appearance.
The rear of the vehicle reflects clarity of design, featuring large horizontal surfaces that emphasise the vehicle’s broad and stable stance. The aerodynamically bevelled and retracted rear window ensures a pronounced, powerful shoulder section, an effect that is further emphasised by the elongated roof spoiler. The hallmark MINI upright rear lights frame the centre section of the rear of the vehicle. With three distinctive graphics, the Matrix rear lights bear out the character of the first-ever all-electric MINI Aceman in differing ways. A wide, dark surround at the lower edge of the rear apron and the underride protection element integrated in the centre make for sporty proportions, thereby conveying the crossover model’s versatile characteristics.
Expressive body finishes.
The subtle three-dimensional quality of the body surfaces is stylishly highlighted by means of expressive colours. Shadows cast by the accentuated bodywork can be perceived to varying degrees, depending on the incidence of light and perspective. The Favoured Trim extends the individual expressive capabilities of the first-ever all-electric MINI Aceman, combined with a grille frame in Vibrant Silver. 19 inch Hexagram Spoke wheels in 2-tone further complement the exterior of the first-ever all-electric MINI Aceman.
The interior: Purist design and wide-ranging material concept.
The new MINI design style “Charismatic Simplicity” is expressed particularly clearly in the interior. With its consistent reduction in terms of interior design, the first-ever all-electric MINI Aceman follows the original vision of Alec Issigonis, the inventor of the classic Mini. With its easy-to-handle steering wheel, a central OLED display and the remodelled hallmark toggle bar, the cockpit echoes three key design elements of the classic Mini. By means of this contemporary styling in the entirely first-of-its-kind crossover model, MINI transports the history of the brand into the here and now.
Spacious door interiors along with comfortable dimensions in the shoulder area and convenient legroom give the bright cockpit an open and amply proportioned atmosphere. In the dark, the ambient lighting along the roof frame creates the selected lighting mood in the interior. The free-standing door handles and the speaker covers in the new Vibrant Silver finish are aligned diagonally and create a fascinating contrast with the horizontal design in the front area of the cockpit.
The gentle, rounded design style of the interior is further reflected in the curved surfaces of the dashboard: the latter’s surface is covered with a knitted material in which the lower colour shines through the upper one. This gives the interior a homely character with starkly accentuated colour contrasts. Extending to the interior door trim, the easy-care, versatile structure is made of recycled polyester. Rounding off the high-quality fittings in the cockpit are comfortable seats, made of perforated Vescin.
The amply sized rear of the vehicle offers space for three passengers. Thanks to the 60:40 folding rear seat backrest, the luggage compartment can be extended from 300 litres to up to 1,005 litres as required.
High-resolution OLED display for contemporary ride comfort.
With innovative technologies, the circular OLED display lends the interior additional expressive quality. With a diameter of 240 mm, the central instrument features an extremely flat design and a high-quality glass surface. The innovative MINI Operating System 9 enables all driving functions to be operated intuitively by touch or voice. A centre for both comfort and experience, the MINI Interaction Unit is handled in a similar way to a smartphone.
The graphic presentation of the vehicle-related data is contemporary and minimalistic in style, with the speed and battery status shown prominently at the top of the display, directly in the driver’s field of vision. Tapping the speed display opens a large full-screen speedometer that clearly focuses on the driving experience. The other widgets are shown in the thumbnail view in the Home menu, to the left and right of the current menu function. These can be moved to the centre and selected by means of a horizontal swiping movement. In the lower area of the OLED display, the menu items Navigation, Media, Telephone and Climate can be selected directly at any time.
MINI Experience Modes enhance the driving experience.
The emotional MINI Experience Modes enhance the interior with immersive user experiences. In the first-ever all electric MINI Aceman, two projector units beam special illuminated graphics onto the dashboard with differing patterns and colours. Changes are made to the colour scheme of the light patterns and to the ambient lighting in the entire interior depending on the Experience Mode selected. The newly created MINI Driving Sounds enhance the experience of all-electric mobility. Together with specific graphic elements on the OLED display, vehicle occupants enjoy an entirely new driving experience in the interior of the first-ever all-electric MINI Aceman.
Among the seven modes available for selection, Personal Mode offers innovative options for customising the cockpit. In this mode, a personally selected image can be uploaded from a smartphone via the MINI app and chosen as the display background. A digital colour picker then identifies the dominant colours of the photo for projection onto the textile dashboard surfaces. The ambient lighting under the dashboard and in the door mirror is also colour-coded to match these projections.
The other modes available for selection are Go-Kart Mode, Vivid Mode, Core Mode, Green Mode, Timeless Mode, and Balance Mode, each of which focuses the display on a “Mode App” to match the ambience. In Go-Kart Mode there is a highly dynamic focus on MINI’s racing DNA, for example. The display and the interior as a whole then feature the colours anthracite and red, while specific analogue displays for driving dynamics complement this MINI Experience Mode inspired by John Cooper Works.
Typical MINI: historic toggle bar in a new design.
In the classic Mini, the feel of the toggle bar at the centre of the cockpit enhanced the emotional connection between driver and vehicle. MINI also draws on this characteristic equipment detail to transport brand history into the latest of its models. The most important driving functions (parking brake, gear selector, start/stop key, experience mode toggle, volume control) are directly accessible in the first-ever all-electric MINI Aceman via five individually designed toggles. This means that no additional gear selector is required, making room for practical and spacious storage options in the centre console. In addition to the cup holders, there is an additional tray for wirelessly charging smartphones. All the models of the new MINI family feature trims with individual customization, conveying the contemporary feel-good concept in the interior of the first-ever all-electric MINI Aceman in a different way.
In the Favoured Trim, the interior features a strikingly expressive design. The dashboard comes in the elegant Dark Petrol, complemented by an accentuated colour gradient in orange on the passenger side. The dynamic appearance is further reflected in the sports seats made of perforated Vescin. These are available with traditional accent stitching and an embroidered MINI logo in two colours. The John Cooper Works sports seats’ geometry and additional lateral support noticeably enhances comfort.
The drive: All-electric and efficient.
Available solely with an all-electric drive, enabling emission-free mobility. The efficient electric motor ensures hallmark MINI driving fun both in urban areas and on excursions beyond the city limits.
With an output of 160 kW, the first-ever all-electric MINI Aceman generates a torque of 330 Nm, enabling the vehicle to accelerate from 0 to 100 km/h in 7.1 seconds and reach a top speed of 170 km/h.
The high-voltage battery of the first-ever all-electric MINI Aceman has an energy content of 54.2 kWh, giving it a range of up to 407 kilometres according to the WLTP.
Sporty agility and outstanding driving dynamics.
Its chassis gives the first-ever all-electric MINI Aceman a sporty character, and this is also reflected in the driving fun that is typical of the brand. The tyres with a diameter of 654 mm give the vehicle a more powerful visual presence, enhancing driving dynamics and ride comfort in equal measure. The first-ever all-electric MINI Aceman is equipped with a precise damping system that features highly prestressed stabilisers: these improve steering precision and accuracy while at the same time ensuring sound roll support. The precise adjustment of the steering and all driving stability control systems to either comfortable or sporty driving guarantees an exceptional driving experience in every situation. The response of the electric drive to pressure on the accelerator pedal is optimised for a sporty driving style.
Meanwhile, agile and dynamic handling is emphasised by the direct steering, with a rack ratio of 59.5 mm rack travel per turn of the steering wheel. Combined with a short and firm feel when braking, the integrated braking system increases ride comfort by means of reliable stabilisation. In conjunction with the numerous driver assistance systems, short braking distances increase safety.
The MINI Experience Modes with various suspension set-ups are available for a customized driving experience, while driving fun can be intensified by adjusting the steering response and also specially calibrated intervention limits for the traction control.
Simplified communication with the first MINI voice assistant.
The brand’s first fully-fledged voice assistant can be activated in the first-ever all-electric MINI Aceman by saying “Hey MINI!”. Alternatively, the push-to-talk steering wheel button is also available for this purpose. Voice-controlled interaction is visualised on the circular OLED display by means of an animation of graphic elements, typography, and an avatar. Communication with the virtual travel partner is particularly fluent and intuitive thanks to improved speech recognition. Navigation, telephony, entertainment, and numerous vehicle functions can be controlled simply and conveniently by speaking the relevant command.
The MINI Intelligent Personal Assistant learns continuously through dialogue and is able to take on day-to-day tasks on repeated routes. This means that individual routines can be handled more conveniently.
Advanced assistance systems increase safety.
Driving Assistant provides the first-ever all-electric MINI Aceman with steering and lane assistant for lateral guidance. Convenient and cooperative steering helps the driver stay on track. The increased comfort offered by the system combines relaxed and superior control of the vehicle while relieving the driver of the monotonous and less demanding aspects of driving. The clear-cut appearance of the displays, operating elements and easy-to-understand functional features result in a high degree of system security.
Thanks to twelve ultrasonic sensors and four Surround View cameras, the first-ever all-electric MINI Aceman is able to identify vacant parking spaces with greater precision, automatically initiating parking manoeuvres where space is limited.
The innovative MINI Digital Key Plus likewise utilises the user’s smartphone to ensure a convenient and personalised vehicle experience, transforming the smartphone into a vehicle key. The front and rear lights start the welcome projection as soon as the driver is less than three metres away, and the doors unlock automatically. Replacing the conventional vehicle key, the digital key can be transferred to several users.
Convenient connectivity and intuitive interaction.
The modern aesthetics of the digital user interface in the first-ever all-electric MINI Aceman combine functional and emotional elements. Its minimalist design adapts the new graphics to the circular shape of the MINI Interaction Unit, simplifying operation by means of a clear structure. This emphatically digital character of the first-ever all-electric MINI Aceman is enabled by the MINI Operating System 9.
At the centre of the screen is the start menu, while at the bottom of the screen the fixed status bar can be seen with the menu items “Navigation”, “Media”, “Telephony”, “All Apps” and, in certain situations, “Home” – all of which can be selected directly. As customers are used to from numerous consumer electronics devices, a so-called toolbelt can be made to appear by swiping upwards from the bottom edge of the screen. Preferred functions such as navigation destinations and radio stations can be saved for quick retrieval at any time. The toolbelt can also be activated via the star button on the multifunction steering wheel. The upper screen area is reserved for driving-related content such as speed and important vehicle status information. The standard head-up display presents the most important information in the driver’s line of sight.
The temperature is shown permanently for the driver and front passenger at the left and right-hand edge of the screen. The climate settings are always integrated at the top level of the MINI Interaction Unit and are operated by either touch or voice. Depending on the Experience Mode, a single tap on the speed display transforms the entire MINI Interaction Unit into a typical MINI speedometer.
From L to R: ● Willy Tee Ten, President, Autohub Group ● Owee Cruz, Vice President of Marketing, PR, and Fleet Sales, Autohub Group
Quick and easy: charging the battery.
The battery of the first-ever all-electric MINI Aceman can be charged via alternating current with 11 kW. Fast charging with direct current is possible with up to 95 kW. At a fast charging station, this allows the battery to be charged from 10 per cent to 80 per cent in just under 30 minutes. When MINI Navigation is activated, the high-voltage battery can be set to the ideal temperature for efficient charging in advance, depending on weather conditions. This significantly reduces charging time
For a transparent and simple charging process, the customer can optimize vehicle battery charging by means of easy-to-understand setting options. The start time for charging can be selected or a specific time window for charging can be set, for example. A precise target level for battery capacity can be determined in advance, too. For a particularly pleasant start, charging can be set to be completed by a selected departure time, and the vehicle interior can be air-conditioned to the desired temperature by this time. The MINI App provides a convenient overview of the charging process, even if the customer is not near the vehicle. This provides details of the current battery status, a charging-optimised route plan, and charging history to date.
From L to R: ● Jefferson Lizardo, General Manager of MINI Philippines ● Ralph Aldrin Ong, Executive Vice President, Autoflare ● Dior Laus, Executive Director, Iconic Automobiles Inc. ● Owee Cruz, Vice President of Marketing, PR, and Fleet Sales, Autohub Group ● Mae Valdez, Marketing Manager of MINI Philippines ● Willy Tee Ten, President, Autohub Group
The first-ever all-electric MINI Aceman is priced at PHP 3,550,000 and is available for viewing at the following MINI Showrooms:
MINI BONIFACIO GLOBAL CITY.
38th Street corner 11th Avenue, Triangle Drive, Bonifacio Global City, Taguig City
Phone: (+63 02) 8539-0299
MINI ALABANG TOWN CENTER POP-UP. Corte de las Palmas, Alabang Town Center, Muntinlupa City Phone: 0945 157 0949
MINI PAMPANGA.
Levy P. Laus Corporate Centre, Event Centre Blvd., Laus Group Complex, JASA, City of San Fernando, Pampanga
Phone: (+63 45) 497-6464
MINI CEBU.
Cebu Veterans Drive, Nivel Hills, Lahug, Cebu City
British United Automobiles, Inc. or MINI Philippines is one of the distributorship brands under the umbrella of the Autohub Group. MINI Philippines is the sole distributor of the iconic British automotive brand, MINI. Currently, MINI Philippines has four dealerships in the country, located in Bonifacio Global City, Alabang, Pampanga, and Cebu. The MINI range available in these locations – MINI 3-Door, MINI 5-Door, MINI Countryman, and MINI John Cooper Works. MINI Convertible and MINI Clubman are available via indent order.
MINI is headquartered and manufactured in Oxford, UK and is a brand of BMW Group. In East Asia, this iconic car is sold in Singapore, Brunei, Vietnam, New Caledonia, Guam, Sri Lanka, Tahiti, Philippines and Indonesia. The full range of MINI is available in these markets – MINI Cooper 3-Door, MINI Cooper 5-Door, MINI Aceman, MINI Countryman, and MINI John Cooper Works.
MINI Philippines were throwing a NEW-ACE-ON-THE-BLOCK PARTY!
I’ll Join the event to welcome the newest addition of the MINI family, the all-new MINI Aceman and the launch of the refreshed MINI 5-Door. Besides, I’ll also participate in celebrating MINI Philippines’ 15th Anniversary!
Be among the first to experience these milestone moments, take the MINI Aceman for a spin, snap welfies, and toast to 15 years of driving excitement.
