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  • Lotus at IAA Mobility 2025: Germany Premiere of the Theory 1,Ayrton Senna’s Lotus 99T and current model lineup at Königsplatz

    Lotus at IAA Mobility 2025: Germany Premiere of the Theory 1,Ayrton Senna’s Lotus 99T and current model lineup at Königsplatz

    • Location: Königsplatz, Munich
    • Germany Premiere: Concept Car Theory 1
    • Line-up: Lotus 99T, Emira Limited, inspired by the Lotus 99T, Lotus Eletre, Lotus Emeya
    • Interviews: Ben Payne, Vice President of Design (by appointment)

    Munich, September 4, 2025 – Lotus will make an impressive appearance at IAA Mobility 2025 at Munich’s Königsplatz. The highlight is the German premiere of the concept car Theory 1, which embodies the future of intelligent sports cars. The presentation is complemented by a tribute to Ayrton Senna with his legendary Lotus 99T F1 car and the exclusive special edition Emira Limited, inspired by the Lotus Type 99T. In addition, the all-electric Hyper-SUV Eletre and the Hyper-GT Emeya complete the model lineup, demonstrating how Lotus seamlessly blends tradition, innovation, and electrification for the future.

    Theory 1 – The Design Future of Lotus

    Theory 1 is a concept car that reflects the new Lotus design manifesto, “The Lotus Theory,”  that will form the foundation for all future Lotus cars, encapsulated through three core principles – Digital, Natural and Analogue (DNA). Digital represents a connected, immersive, and intelligent driving experience. Natural stands for emotional, human-centered design. Analogue symbolizes the continuous development of performance engineering. All three deliver the purist driving experience for which Lotus is known for.

    The vehicle features the innovative LOTUSWEAR™ driver system, which interacts in real time with both driver and passengers. Combined with sustainable materials, minimalist design, and a central driver’s seat, Theory 1 sets new standards for intuitive operation, comfort, and driving dynamics.

    “With Theory 1, we’ve built on everything Lotus has achieved so far in its 77-year history, to push the boundaries for what it means to drive a performance vehicle. We want to demonstrate that you don’t need to compromise – with both digital and analogue capabilities working harmoniously in the future car. In doing this, we are able to bring drivers the best possible immersive driving experience with raw emotion, functionality and connectivity, at the core,” explains Ben Payne, Vice President of Design at Lotus.

    Media representatives can arrange exclusive interviews with Payne at the Lotus stand.

    Motorsport Heritage Inspires Sports Car Design: Ayrton Senna’s Lotus 99T and Emira Limited, inspired by the Lotus Type 99T

    At IAA, Lotus bridges its rich history with the future. The original Lotus 99T F1 car, with which Ayrton Senna won in Monaco and Detroit in 1987, will be a special highlight at the show. Complementing this, Lotus will present the Emira Limited, inspired by the Lotus Type 99T, featuring a yellow paint scheme with blue accents that reference the legendary race car. Only twelve vehicles worldwide are available in this special livery. Both models embody the brand’s heritage and innovative spirit in motorsport.

    All-Electric Performance Cars: Hyper-SUV Eletre and Hyper-GT Emeya

    Lotus will also showcase its all-electric models at IAA. The Hyper-SUV Lotus Eletre combines outstanding performance of up to 918 hp with the highest level of comfort. Advanced driver assistance systems and a range of up to 600 kilometers ensure sporty driving dynamics over long distances. The four-door Hyper-GT Lotus Emeya accelerates from 0 to 100 km/h in just 2.78 seconds, reaches speeds of up to 256 km/h, and combines luxurious comfort with Lotus’s sporting DNA. Both models demonstrate how Lotus merges sports car heritage with luxurious electrification.

    With the presentation of the Theory 1, historic and sports Lotus models, and the all-electric lineup, Lotus at IAA Mobility 2025 once again underscores the brand’s vision for the future: uniting performance, innovation, and design while carrying the thrill of driving into the future – all in line with the motto “Are you a Driver or What?”.

    Notes to Editors

    For more information please contact:

    Stephanie Thoma – Marketing & Communications Manager DACH
    stephanie.thoma@eu.lotuscars.com   +31 6 5002 4367

    About Lotus

    Lotus is a global performance brand built on solid foundations and a rich heritage. Since the formation of Lotus in 1948, it has been pioneering true automotive innovation, introducing cutting-edge technologies and designs to meet its uncompromising vision of how a car should look, perform and feel. Lotus is made up of a high-performance sports car operations unit, Lotus Cars, and a leading luxury mobility provider, Lotus Technology. Together, we are setting a new standard for automotive excellence.

    The Lotus Media Site contains news, images, films, technical specifications and full details of current models, as well as heritage cars and engineering technology.

    Reference & Media Contact:

    MAE ANGELIE PACATANG-VALDEZ
    SENIOR MARKETING MANAGER

    mpacatang@autohubgroup.com
    M: +63920 955 7999
    LOTUS CARS MANILA     38th St. corner 11th Ave. Triangle Drive,
    Bonifacio Global City, Taguig 1634

  • Lotus revamps Eletre and Emeya line-up

    Lotus revamps Eletre and Emeya line-up

    • New ‘600’ and ‘900’ model naming reflects electrifying power output
    • Historic GT SE and Sport trim level names return
    • Revised line-up offers customers convenient choice in luxury and tech or pronounced sportiness
    • New model range, impressive performance, ground-breaking charging performance
    • Available to order now, debuts this summer at Lotus retailers

    Manila, 3 July 2025

    With the arrival of the new model year, Lotus has revamped the line-up for its Eletre hyper-SUV and Emeya hyper-GT. Thanks to a revised model range, Lotus now offers customers more convenience, clarity and tailored customization in configuring their perfect Eletre or Emeya. Key novelty is the ‘600’ and ‘900’ model names, that clearly reflects the electrifying power output of the new models. At the same time, legendary equipment level references like GT SE and SPORT from Lotus’ rich heritage return to the present.

    New line-up

    Effective immediately, Lotus offers the Eletre hyper-SUV and Emeya hyper-GT as ‘600’ or ‘900’, a reference to the two power output versions of both models. Subsequently Lotus pairs those new versions with clearly identifiable, predefined equipment levels containing popular options and choices. Meaning customers can now express a specific preference for pronounced sportiness or rather a more luxurious and technology-led specification.

    Recently, the Lotus Emira sports car preceded the Eletre and Emeya by referencing trim level from the legendary past back into the current range, introducing the Emira Turbo SE. Lotus now continues that strategy with the completely new line-up for the Eletre and Emeya, giving legendary naming’s like SPORT and GT SE a modern new appearance.

    As a result, the Lotus Eletre is now available in five clearly defined trim levels: Eletre 600, 600 GT SE and 600 SPORT SE, as well as 900 SPORT and the Eletre 900 SPORT CARBON as the absolute flagship. The Lotus Emeya follows the same nomenclature.

    Complementing these well-defined trim levels, customers can subsequently further customise their car to their own personal taste thanks to a wide selection of optional packages, individual options and colours. New colours in the pallet are Zenith White and Akoya White for the Eletre, while interior-wise customers can now also opt for the Quartz and Jasper interior themes with the new LOTUSWEAR Performance Fabric for the seats.

    Overview of main standard features per model

    As a result, the newly defined model line-up for the Lotus Eletre and Emeya now offers more convenience and tailored customisation with specific highlights for each trim level:

    • Eletre 600: 450 kW (603 bhp) dual-motor, 4WD, 112 kWh battery pack, 22kW onboard charger, active air suspension with Continuous Damping Control, 20-inch wheels, torque vectoring by brake, LED matrix headlights, KEF PREMIUM 15 speaker audio, 29″ HUD, 4 zone climate control, Jasper interior theme with LOTUSWEAR Performance Fabric for the seats
    • Eletre 600 GT SE: Intelligent glass roof, parking pack, 22″ alloy wheels, 6 piston brakes, KEF REFERENCE 23 speakers audio, configurable ambient lighting, illuminated side sills
    • Eletre 600 SPORT SE: Lotus dynamic handling pack, active rear spoiler, massaging & ventilated front seats, soft-close doors
    • Eletre 900 SPORT: 675 kW dual-motor, 2-speed transmission, Lotus dynamic handling pack, active rear spoiler, Quartz interior theme with LOTUSWEAR Performance Fabric for the seats
    • Eletre 900 SPORT CARBON: extended exterior carbon pack, interior carbon pack, Sports bonnet (lightweight composite material), massaging & ventilated front seats, soft-close doors
    • Emeya 600: 450 kW (603 bhp) dual-motor, 4WD, 112 kWh battery pack, 22kW onboard charger, active air suspension with Continuous Damping Control, 20-inch wheels, torque vectoring by brake, LED matrix headlights, KEF PREMIUM 15 speaker audio, 29″ HUD, 4 zone climate control, Jasper interior theme with LOTUSWEAR Performance Fabric for the seats
    • Emeya 600 GT SE: parking pack,  21″ alloy wheels, 6 piston brakes, Intelligent glass roof, hands-free tailgate, configurable ambient lighting, illuminated side sills
    • Emeya 600 SPORT SE: Lotus dynamic handling pack, active rear spoiler, active rear diffuser and active front air dam, massaging & ventilated front seats, soft-close doors
    • Emeya 900 SPORT: 675 kW (905 hp) dual-motor, 2-speed transmission, Lotus dynamic handling pack, active rear spoiler, Quartz interior theme with LOTUSWEAR Performance Fabric for the seats
    • Emeya 900 SPORT CARBON: extended exterior carbon pack, extended interior carbon pack, active rear diffuser, active front air dam, massaging & ventilated front seats, soft-close doors

    Unrivaled performance, For The Drivers

    Although much has changed and has been improved for the new model year, the unrivalled performance of the Lotus Eletre and Emeya has remained untouched, resulting in the two models still being the benchmark in their respective segments. As a ‘600’, both feature a 450 kW (603 hp) all-electric dual-motor powertrain and all-wheel drive as standard, a combination that guarantees stunning performance. With a 0-100 km/h sprint in just 4.15 seconds for the Emeya 600 GT (Eletre 600: 4.5 sec) and a top speed of 250 km/h (Eletre: 256 km/h) as just some striking examples.

    Things can always go faster, and the new Eletre and Emeya ‘900’ provide unmistakable evidence, representing superlatives in terms of performance. Both rely on a 675 kW (905 hp) strong dual-motor powertrain, providing the Emeya 900 with an acceleration from a standstill to 100 km/h in a stunning 2.78 seconds (Eletre 900: 2.95 sec) and a top speed of 256 km/h (Eletre 900: 265 km/h).

    No less impressive are their electrifying range and charging performances, which boost the Eletre and Emeya to the top performers in their respective segments. With a maximum range of 610 km (WLTP; Eletre: 600 km) they are also ideally suited for long electric road trips. And when it is time for a charging stop, the Emeya, for example, also proves itself as an absolute top performer in this area. Thanks to its 800V battery technology with Advanced Lotus Hyper Charging it can be charged from 10-80% in around 14 minutes (under perfect conditions) using a 400kW DC charger (Eletre: 20 minutes from 10-80% at a 350kW DC charger), giving it the status of one of the fastest-charging EVs in the world.

    Eletre and Emeya: two of a kind

    Like every Lotus, the Eletre – a pure electric performance SUV – and Emeya – a pure electric hyper-GT – are first and foremost cars ‘For The Drivers’. Their DNA is 100% Lotus, with exceptional, class-leading ride and handling, steering and aero performance. With their sleek design, powerful electric motors and luxurious interior, the Eletre and Emeya set new standards in the world of electric vehicles. The two share common characteristics like cutting-edge technology, a sophisticated design, exceptional performance and unparalleled driving experiences, whether you’re seeking exhilarating speed, supreme comfort or advanced safety features. A signature element of the Eletre and Emeya designs is their ‘porosity’ – the aerodynamic principle of air flowing through the vehicle as well as under, over and around it. Porosity was at the heart of the Lotus Evija’s design, is integral to the Emira, and has provided clear inspiration for both the Eletre and Emeya.

    High-quality interiors with luxury materials and tactile surfaces, a pristine fit and finish, customisable ambient lighting, an intelligent driver cockpit and intuitive infotainment systems create a premium and comfortable cabin environment, with features like ventilated seats with massage enhancing the overall immersive driving experience.

    Detailed specification and pricing on the new Eletre and Emeya line-up is available at www.lotuscars.com, or at your nearest Lotus Centre.

    Further information about the Lotus Eletre and Emeya can be found on the Lotus Media Site.

    Reference & Media Contact:

    For more information, contact:

    Mae Valdez

    Senior Marketing Manager – Lotus Cars Manila

    Email: mpacatang@autohubgroup.com


    Ramzi Atat

    Head of Marketing and PR – Asia Pacific, Middle East and Africa

    Email: ramzi.atat@eu.lotuscars.com

    About Lotus

    Lotus is a global performance brand built on solid foundations and a rich heritage. Since the formation of Lotus in 1948, it has been pioneering true automotive innovation, introducing cutting-edge technologies and designs to meet its uncompromising vision of how a car should look, perform and feel. Lotus Group is made up of a high-performance sports car business, Lotus Cars, and an all-electric luxury mobility provider, Lotus Technology. Together, we are setting a new standard for automotive excellence.

    The Lotus Media Site contains news, images, films, technical specifications and full details of current models, as well as heritage cars and engineering technology.

  • THE RETURN OF AN ICON: Lotus and Bruno Senna Celebrate Ayrton Senna’s First F1 Victory at Estoril

    THE RETURN OF AN ICON: Lotus and Bruno Senna Celebrate Ayrton Senna’s First F1 Victory at Estoril

    ⦁ The Lotus 97T returns to Estoril, exactly 40 years after Ayrton Senna’s first Formula 1 victory.
    ⦁ Ayrton’s nephew, Bruno Senna, will drive the car in tribute of this historic moment.
    ⦁ The Lotus 97T was a pioneering race car, featuring innovations such as early bargeboards, which remain a staple of modern F1 aerodynamics.
    ⦁ This will be a celebration of the turbocharged era of racing, showcasing the lasting impact of Lotus innovations in Formula 1 history.

    London, UK – April 9, 2025

    April 21, 2025 marks a historic milestone in the Lotus and Formula 1 history books—the 40th anniversary of Ayrton Senna’s first Grand Prix victory. To honour this iconic moment, the same Lotus 97T Formula 1 car that Senna drove to his legendary win at the 1985 Portuguese Grand Prix, will return to the Estoril circuit for the first time since that triumph. Driving the car will be his nephew, Bruno Senna, commemorating one of F1’s most defining performances.

    The event unites two major celebrations: the 75th anniversary of Formula 1 and the pivotal role
    Lotus played in shaping its legacy. It serves as a tribute not only to Ayrton Senna but also to the engineers, designers and all the drivers who propelled Lotus to racing greatness.

    Ayrton Senna’s victory at Estoril was a masterclass in wet-weather driving, with the Brazilian lapping nearly the entire field to claim the first of his 41 Formula 1 wins. Senna also regarded this performance as the greatest of his career, and dismissed the widely held belief that his 1993 Donington win was his finest drive: Senna was quoted saying: “No way! I had traction control there. It was a good win but compared with Estoril ‘85 it was nothing.”

    The Lotus 97T itself was a pioneering race car and was the first to feature vertical aerodynamic devices behind the front wheels for airflow management, which eventually developed into the highly sophisticated bargeboards, which remain in modern F1 aerodynamics.

    The tribute event solidifies the connection between Lotus and Senna’s remarkable rise in Formula 1, celebrating the golden era of turbocharged racing and the spirit of innovation that defined both the driver and the team.

    Clive Chapman, Managing Director of Classic Team Lotus said: “For Team Lotus, Ayrton’s arrival was a defining moment. His talent, technical understanding and relentless drive helped push the team forward. This anniversary allows us to relive that magic and honour his legacy. Bruno Senna’s commemorative drive at Estoril promises to be an emotional and historic moment, bringing the past full circle and cementing Senna’s enduring impact on motorsport.”

    Bruno Senna commented “It will be an incredible feeling to drive this iconic car, marking the beginning of a series of victories and achievements by my uncle. This celebration will bring together fans from all over the world and shows how Ayrton Senna remains a powerful name in motorsport, and a positive influence on society in many ways – from educational impact to sustainable innovation, and as a movement that continues to inspire generations to persue their dream and never give up.”

    Before heading to Estoril, the Lotus 97T will also be running at the 82nd Goodwood Members’ Meeting on the 12th and 13th April, acting as a fitting send-off before its homecoming lap in Portugal.

    Ahead of the 82nd Members’ Meeting, The Duke of Richmond CBE DL, said: “Goodwood has always celebrated motorsport’s greatest icons, and it’s an honour to host the Lotus 97T ahead of its return to Estoril. Seeing the legendary car on track once again will be a fitting tribute to Ayrton Senna’s legacy and a special moment for fans, who can see the car in action again at the Festival of Speed in July.”

    Lotus will be sharing all stories, interviews and reactions across social media, and the historic lap will be filmed and shared by various media outlets, including Sky Sports F1.

    Notes to Editors:

    Ayrton Senna

    Ayrton Senna was an enigma, and by the time of his first world championship he had already transcended his sport to become a global superstar. Ordinary people, not usually interested in motorsport, were fascinated by his personality and enthralled by his sometimes-uncompromising driving tactics.

    The three years that Ayrton Senna drove for Team Lotus, 1985 to 1987, was one of the headiest periods in the history of motor racing. Not only were titanic battles raging between the four leading teams – Lotus, McLaren, Williams and Ferrari – in the second phase of the powerful turbo era, rivalry between the top Formula 1 drivers, on-and off-track, was also well documented.

    97T Details

    Year of Production: 1985
    Examples Built: 4
    Engine Type: Turbocharged Renault EF15 V6
    Engine Size: 1492cc
    Engine Power: 780-850bhp
    Length/Width/Height: 166/84.5/39.5in
    Wheelbase: 107in
    Weight: 1188lb/539kg (regulation)

    About Lotus

    Lotus is a global performance brand built on solid foundations and a rich heritage. Since the formation of Lotus in 1948, it has been pioneering true automotive innovation, introducing cutting-edge technologies and designs to meet its uncompromising vision of how a car should look, perform and feel. Lotus Group is made up of a high-performance sports car business, Lotus Cars, and an electric luxury mobility provider, Lotus Technology. Together, we are setting a new standard for automotive excellence.

    The Lotus Media Site contains news, images, films, technical specifications and full details of current models, as well as heritage cars and engineering technology.

    For more information please contact: globalcomms@eu.lotuscars.com  

    Reference & Media Contact:

    MAE ANGELIE PACATANG-VALDEZ
    SENIOR MARKETING MANAGER

    mpacatang@autohubgroup.com
    M: +63920 955 7999
    LOTUS CARS MANILA     38th St. corner 11th Ave. Triangle Drive,
    Bonifacio Global City, Taguig 1634

  • ‘THE LOTUS THEORY’ – EXPLORING DESIGN DNA FROM ICONS TO INNOVATIONS at Milan Design Week

    ‘THE LOTUS THEORY’ – EXPLORING DESIGN DNA FROM ICONS TO INNOVATIONS at Milan Design Week

    • Lotus will showcase its design philosophy through a curated exhibition featuring the all-electric Lotus Emeya
    • The exhibition will include a collaboration with renowned architect and designer,
      Fabio Novembre and will focus on exploring human-centric design and innovation
    • The iconic Lotus Esprit S1, celebrating its 50th anniversary, will be on display and will form
      part of the Lotus D.N.A story

    London, UK – March 27, 2025

    Lotus is set to showcase ‘The Lotus Theory’ – its design manifesto, at Milan Design Week this month, exploring the company’s future direction through the core principles of – Digital, Natural and Analogue (DNA).

    • Digital, which represents the immersive, intelligent, and intuitive experience. 
    • Natural, brings to life emotional, connected, human-centric design. 
    • Analogue, which is the brand’s continuous advancement of performance engineering.   

    The exhibition will bring together past, present and future, celebrating Lotus’ heritage with a display of the much-loved Esprit, which also marks its 50th anniversary, alongside the cutting-edge
    Emeya – Lotus’ all-electric hyper-GT, which will take centre stage inside. The story continues with an exploration of the design principals around Theory 1 – Lotus’ most recent concept car, a showcase of the brand’s vision for the future.

    Ben Payne, Vice President of Design, Lotus Group said: “Milan Design Week is a global stage for design, creativity and innovation. Design is at the heart of everything we do, and this event allows us to share the detailed processes that define our cars.  With ‘The Lotus Theory’ we’re also highlighting our DNA and how these principles shape our approach to intelligent performance and human-centric design.”

    Lotus’ presence at Milan Design Week will be structured into three immersive areas:
    (1) Context – A deep dive into Lotus’ legacy, featuring video projections and heritage artifacts that showcase the brand’s direction of design and engineering.
    (2) Practice – A behind-the-scenes look at the DNA design philosophy, and how it influences Lotus’ current and future vehicles.
    (3) Studio – A reinterpretation of Digital, Natural, and Analogue beyond automotive design, featuring exclusive archive pieces from Lotus and Fabio Novembre’s studio.

    Fabio Novembre, Chief Creative Officer at Novembre Studio said: “Speed is not just a matter of horsepower, but of ideas that race faster than time, until they crystallize into an absolute frame. In my creations, I seek the same dynamism: fluid lines, aerodynamic shapes, the sense of movement. Because design, like a race car, is not made to stay still, but to excite and constantly push the limits.”

    The exhibition space will be open from the 9-13 April, dedicated to ‘The Drivers’, a customer focused area hosting an open exhibition, talks and workshops with like-minded creators and designers, including
    key partners such as Pirelli, Motorskins, and Olivetti.

    Pirelli, Lotus’ preferred Technical Partner and a key collaborator for this event, will also host a series of engaging and insightful experiences, showcasing its cutting-edge technology and innovation. With its deep roots in Milan, the design week provides the perfect stage for Pirelli to highlight its legacy of excellence and its forward-thinking approach when it comes to innovation in high-performance
    luxury mobility.

    During the event, Pirelli will showcase the new P Zero E-a high-performance tyre that has become the industry benchmark for incorporating bio-based and recycled materials (more than 55%), in addition to having the triple A rating on the European label, reflecting its high levels of efficiency and safety.
    The Pirelli P Zero E, in a specially tailored version, is also featured on the Lotus Emeya and Lotus Eletre.

    Join Lotus at PHYD – Haus of Automotive, Via Tortona 31, 20144, Milano

    Schedule

    April 09

    11:30 – 12:00:   PRESS SESSION WELCOME (Press Invitation Only)

    12:00 – 13:00   Lotus DESIGN x Fabio Novembre – Exploring Design DNA Contact

    TO REGISTER via globalcomms@eu.lotuscars.com  

    13:00 – 15:00   PRESS SESSION continued

    15:00 – 16:30:   Free access Panel session – DNA: BEYOnd Materiality

    17:00 – 21:30:   Free access to the exhibition on the Ground Floor

    April 10

    10:30 – 19:30:   Free access to the exhibition on the Ground Floor

    April 11

    10:30 – 18:00:   Free access to the Lotus Drivers Club Lounge

    18:30 – 19.30:   PIRELLI Event (Invitation Only)

    19:30 – 21:30:   Free access to the Lotus Driver lounge

    April 12

    10:30 – 18:00:   Free access to the Lotus Drivers Lounge

    18:30 – 21.30:   LOTUS night @ the drivers lounge

    April 13

    10:30 – 18:00:   Free access to the Lotus Drivers Lounge

    18:30 – 21.30:   LOTUS night @ the drivers lounge

    Note to Editors 

    The Lotus Esprit – The Lotus Esprit, one of the most iconic sports cars in automotive history, celebrates its 50th anniversary this year. Known for its cutting-edge design, breathtaking performance, and unforgettable appearances on screen – most notably in the James Bond franchise – the Esprit remains a symbol of British engineering excellence, innovation and a style Icon.

    The Lotus Emeya – Emeya is the new electric grand tourer (GT) from Lotus, designed for the drivers. It brings together the company’s rich history, with sports car levels of performance and the latest technologies. Emeya is one of the fastest electric GTs in the world, with acceleration of 0-62mph
    (0-100km/h) in under 2.8 seconds. Production began in 2024, and it joins the Eletre as a flagship model in the Lotus line-up of luxury performance electric vehicles.

    Theory 1 – Theory 1 is not for sale. This is a concept car serving as a canvas for our design R&D programmes, and our intent for the technology and innovation we are exploring to implement in the future across all our product lineup including lifestyle EVs and sports cars.   

    Fabio Novembre – The exhibition will include a collaboration with renowned designer Fabio Novembre, further exploring the concept of DNA: Digital, Natural, and Analogue – the guiding philosophy behind Lotus’ human-centric design approach.Fabio Novembre has been working in the field of architecture and interior design for 30 years. His studio’s work includes the design of buildings for large private institutions, hotels, retail systems, and residential interventions, for some of the best-known brands such as AC Milan, Stuart Weitzman, Una Hotel, and Generali Assicurazioni. Thanks to the founder’s visionary approach and highly recognisable design, Novembre Studio’s projects are published all over the world.

    Pirelli – Founded in 1872, Pirelli is a company with deep Italian roots, a brand that is known around the world for its avantgarde technology, capacity for innovation and the quality of its products.
    With 18 production plants in 12 countries, a commercial presence in over 160 countries, and about
    31,100 employees, it is among the main producers worldwide of tyres and related services and the only one entirely dedicated to the consumer market, which includes tyres for cars, motorcycles, and bicycles.

    About Lotus – Lotus is a global performance brand built on solid foundations and a rich heritage. Since the formation of Lotus in 1948, it has been pioneering true automotive innovation, introducing cutting-edge technologies and designs to meet its uncompromising vision of how a car should look, perform and feel. Lotus Group is made up of a high-performance sports car business, Lotus Cars, and an all-electric luxury mobility provider, Lotus Technology. Together, they are setting a new standard for automotive excellence.

    The Lotus Media Site contains news, images, films, technical specifications and full details of current models, as well as heritage cars and engineering technology.

    For more information please contact:

    globalcomms@eu.lotuscars.com  

    REFERENCE & MEDIA CONTACT:

    MAE ANGELIE PACATANG-VALDEZ
    SENIOR MARKETING MANAGER

    mpacatang@autohubgroup.com
    M: +63920 955 7999
    LOTUS CARS MANILA 38th St. corner 11th Ave. Triangle Drive,
    Bonifacio Global City, Taguig 1634

  • LOTUS UNVEILS ‘TEAM LOTUS’ – FOR THE LOVE OF RACING

    LOTUS UNVEILS ‘TEAM LOTUS’ – FOR THE LOVE OF RACING

    ‘Team Lotus’ is a global community, bringing together passionate racers, fans, and partners who share a love for motorsport.”

    HETHEL, UK – March 20, 2025

    Lotus has always been for the Drivers, whether on the road or the track – The return of Team Lotus signifies our commitment to global competition and motorsports culture.

    With an unparalleled legacy of over 75 years of racing knowledge, spirit and passion, Lotus’ motorsport activities and initiatives are now part of one global ‘Team Lotus’. Bringing together factory-supported programmes, partner racing teams, Lotus Cup championships, driver development and race fans. A revived focus on togetherness that drives our passion for performance, enables our shared ambitions and supports our racing communities and drivers around the World.

    Gavan Kershaw, Director, Head of Motorsports at Lotus Cars, said: “Motorsport has been in Lotus’
    DNA from day one, and we have hundreds of Lotus’ that compete every weekend in all forms of
    classic, national and international races. Team Lotus unites that passion across every level. Whether
    it’s GT, endurance, or grassroots competition, we’re committed to supporting teams and drivers who
    share our love for racing.”

    Team Lotus starts its reintroduction with an expanding roster of partner teams and customers, with the Emira GT4 challenging on the track at multiple global events in 2025. This includes Mahiki Racing for the British GT4, Pegasus Racing for the SRO GT Cup in Shanghai and PB Racing in the Italian Championship, as well as Euro Series GT4. Alongside celebrating Lotus’ iconic role and previous success in Formula 1 during the sports 75th anniversary, Team Lotus aims to re-establish our foundations within the world of
    motorsports and reignite our passion for racing.


    As part of the Team Lotus identity, a unique race livery has been created for 2025. This brings together the boldness of our signature Lotus yellow, and inspiration from the most iconic liveries of our past, creating the forward-facing vision of Team Lotus today.

    TEAMLOTUS | #FORTHELOVEOFRACING

    For more information please contact: globalcomms@eu.lotuscars.com

    REFERENCE & MEDIA CONTACT:

    MAE ANGELIE PACATANG-VALDEZ
    SENIOR MARKETING MANAGER

    mpacatang@autohubgroup.com
    M: +63920 955 7999
    LOTUS CARS MANILA     38th St. corner 11th Ave. Triangle Drive,
    Bonifacio Global City, Taguig 1634

  • NEW PERFORMANCE-FLAGSHIP TURBO SE AND REVISED LINEUP – THE 25MY LOTUS EMIRA RANGE

    NEW PERFORMANCE-FLAGSHIP TURBO SE AND REVISED LINEUP – THE 25MY LOTUS EMIRA RANGE

    • Lotus revises Emira line-up to enhance offering to customers.
    • Emira Turbo, Turbo SE, and Emira V6 to replace the existing First Edition variants.
    • New Emira Turbo SE variant features new levels of performance including an increase in power and torque over the existing Emira First Edition, making it the quickest Emira to date.
    • Emira Turbo SE is capable of 0-100 KM/H in 4 seconds and has a maximum speed of 290 KM/H.
    • New range of option packs and features introduced including new wheel finishes, audio option internal & external model branding
    • Emira Turbo and Emira V6 are available in Vivid Red as the standard color with the Emira Turbo SE featuring Zinc Grey.
    • Complete line-up now available in the Philippines
    • Priced from 12.5M PHP for Emira V6, 12M PHP for Emira Turbo to 12.250M PHP for Emira Turbo SE  
       

    March 12, 2025 – Manila, Philippines

    The new 2025 Emira lineup has arrived in the Philippines, featuring the Emira Turbo, Emira Turbo SE and Emira V6. These models build on the strong foundation set by the Emira First Edition and Emira V6 First Edition, which have captivated driving enthusiasts around the world since their respective launches in 2022 and 2023.

    The new models feature enhanced levels of performance and design whilst building on the attributes the automotive world has come to expect, including striking lines, thrilling dynamic performance delivering a unique blend of ride and handling, outstanding aerodynamics.

    Customers will still have the choice of the Lotus Emira V6 with its supercharged 3.5-litre engine which is matched to a choice of six-speed manual and automatic transmissions. Drivers will also be able to choose between the Emira Turbo and Turbo SE which both utilise a 4-cylinder variable geometry Turbocharged engine with an 8-speed dual-clutch transmission (DCT) gearbox.

    “We are thrilled to announce the addition of new variants to the award winning Emira, one of the most successful Lotus models to date. In 2025, the Emira range will extend to meet wider customer needs
    while retaining the brand’s DNA and driving dynamics Lotus is renowned for”, commented Dan Balmer, President & CEO, Lotus Cars – Europe, Asia Pacific, Middle East & Africa.

    Powertrain performance

    The Emira Turbo is powered by a 4-cylinder variable geometry turbocharged 360bhp engine with an 8-speed DCT gearbox. This performance has been enhanced in the new Emira Turbo SE which is equipped with 400 bhp and has an increase in torque of 50Nm. The Emira V6 maintains its 400bhp charge-cooled and supercharged 3.5-litre V6 engine, which is available with a choice of standard 6-speed manual or cost option 6-speed automatic gearbox.

    Core Features

    Lotus has incorporated new levels of performance features and all new design features into the
    Emira Turbo, Emira Turbo SE and Emira V6. In addition to a wide array of options that are available for customers who want to choose the Emira that reflects them.

    Emira Turbo

    The Emira Turbo features new core performance features such as single piece brakes, alongside a host of new design features. These include new 20” 10-Spoke lightweight cast alloy wheel in gloss silver, new ‘Emira Turbo’ branding, new standard foot pedals and a new interior technical fabric headliner.

    Other key core features include Vivid Red paint, black brake callipers, black leather interior, 12-way electric seats, Touring suspension settings and the acclaimed Goodyear Eagle F1 SuperSport tyres which have been developed exclusively for Emira.

    Emira Turbo SE

    The Emira Turbo SE also hosts a variety of new performance features such as an increase of 40 bhp and 50 Nm which equates to an 11mph increase in top speed and a reduction in 0-100km/h time to 4.0 seconds. The Emira Turbo SE comes with the Lotus Drivers Pack as standard including Sports suspension settings, uprated cross drilled and ventilated two-piece brake discs and launch control.

    In addition to performance enhancements the Emira Turbo SE also comes with a variety of core design features. These include newly finished 20” V-spoke forged Satin Grey wheels as standard as well as Zinc Grey paint, Alcantara headliner, red brake calipers, new ‘Emira Turbo SE’ badging, new black Lotus branding and black Lotus badging and tailpipes.

    Emira V6

    The Emira V6 includes performance features such as cross drilled and ventilated two-piece brake discs, Goodyear Eagle F1 SuperSport tyres, Touring suspension and a limited slip differential (LSD) for manual
    models. The Emira V6 also hosts a number of design features such as headlining, A-Pillars and Cantrail in black technical fabric and new branding.

    Naming

    The naming of the vehicles stems from Lotus’s rich history.

    The Emira Turbo reflects not only the 2-litre turbocharged in-line four-cylinder engine but when the turbo was first implemented in 1980 with the Turbo Esprit, which was one of the early production sports cars to use this technology.

    Further, the Emira Turbo SE harks back to when SE was originally an optional ‘Special Equipment’ package, first introduced on the Type 14 Elite. It was also used with the Type 26 Elan, Elan SE Turbo, Lotus Cortina and the Elan S3, Elan S4 and Plus 2. In addition, Lotus has historically used the SE variant to identify higher output and more standard equipment are the Esprit Turbo SE, Excel SE, Elan SE and the Europa SE. Hence to stay true to the Lotus ‘SE’ brand, the Emira Turbo SE adopts ‘SE’ to reflect the higher output and increased levels of equipment.

    About Lotus  

    Lotus is a global performance brand built on solid foundations and a rich heritage. Since the formation of Lotus in 1948, it has been pioneering true automotive innovation, introducing cutting-edge technologies and designs to meet its uncompromising vision of how a car should look, perform, and feel. Lotus Group is made up of a high-performance sports car business, Lotus Cars, and an all-electric luxury mobility provider, Lotus Technology. Together, we are setting a new standard for automotive excellence.

    The Lotus Media Site contains news, images, films, technical specifications, and full details of current models, as well as heritage cars and engineering technology.

    For media, please contact

    Mae Valdez

    Senior Marketing Manager – Lotus Cars Manila

    Email: mpacatang@autohubgroup.com

    Ramzi Atat             

    Head of Marketing and PR – Asia Pacific, Middle East and Africa

    Email: ramzi.atat@eu.lotuscars.com

  • LOTUS EMEYA DEBUT: THE ALL-NEW ELECTRIC HYPER-GT in LOTUS MANILA

    LOTUS EMEYA DEBUT: THE ALL-NEW ELECTRIC HYPER-GT in LOTUS MANILA

    Lotus Emeya Debut, the all-new Electric Hyper-GT was held on September 16, 2024 in Lotus Manila led by the Autohub Group, sole authorized dealer of Lotus in the Philippines. This model joins the popular British brand’s lineup of next-generation hyper electric vehicles (EVs) as a part of its vision to become an all-electric global luxury brand.

    The participants and guests were thrilled of the first appearance of the Lotus Emeya in Lotus Manila. The car brings together Lotus’ design and engineering DNA, with the latest cutting-edge technologies setting a new benchmark for what it means to drive an electric car. Emeya seamlessly blends the excellent dynamic performance that Lotus is renowned for, with world-class refinement, comfort, usability, and connectivity – bringing drivers the ultimate grand tourer package.

    Emeya is competitively priced in the luxury GT segment and is available in base, S, and R variants starting from Php 8,000,000. Emeya is available in six colours including Boreal Grey, Fireglow Orange, Solar Yellow, Akoya White, Stellar Black, and Kaimu Grey.

    Retaining the core Lotus sports car DNA of design, power and precision, safety, dynamic handling, emotion, and logic, with the latest engineering capabilities and an increased choice of new features, Emeya is even more powerful, making it an unrivalled GT. This includes:

    ● Advanced and active aerodynamic features such as the pioneering active front grille, rear diffuser, and rear spoiler. All this, combined with a low centre of gravity, enhances stability when driving and sets a standard in the GT segment for ride and handling excellence.

    Emeya boasts a range of advanced active aerodynamic features to enhance speed and performance, all of which have been inspired by the world-renowned aerodynamics that elevated Lotus to success on motor circuits around the world. Key attributes include:

    ● A power of up to 905 bhp, enabling Emeya to accelerate from 0-100 km/h (0-62 mph) in under 2.8 seconds and 0-200 km/h (0 – 124 mph) in 9 seconds, making it one of the quickest cars in the world1;
    ● Active aerodynamic features, so that drivers can tailor the driving experience to their environment. The duality of the combined system can deliver a drag coefficient of 0.21Cd, or downforce of over 150kg;
    ● Advanced new high-performance, twin-layer battery designed with cooling attributes, to deliver even greater repeatability and sustainability of performance – even under extreme driving conditions such as on a track. This also provides greater driving range between charges;
    ● Up to five driving modes including Range, Tour, Sport, Individual, and Track. Drivers can control the ride height, air suspension stiffness, acceleration response, seat configuration (with adjustable side bolsters), and more, to optimise efficiency, performance, and comfort in any environment;
    ● An electronically controlled air suspension system with advanced onboard sensors responds to changes in road conditions and automatically adjusts the vehicle set-up. This ensures the smoothest ride and optimum driving experience for customers; and
    ● Lightweight carbon ceramic brakes reduce unsprung weight and braking distance – which contribute to dynamic handling – as well as doubling the lifespan of the components.

    Emeya provides drivers with sportscar levels of performance, but with the usability for everyday use. This includes:

    ● A spacious boot of up to 509 litres, offering everyday usability and making it the ultimate touring companion;
    ● The Emeya frunk also has a capacity of 31 litres, meaning customers have additional space for their belongings or for their charging equipment;
    ● Ambient lighting functions that communicate intuitively with the driver. For instance, when getting an incoming phone call, elements of the dashboard will pulse to notify the driver of this, and when charging, the ambient lighting on the floating dashboard will change to green;
    ● Five massage modes at three different intensity levels, ensuring all occupants have a relaxing ride, no matter where they are sat4;
    ● Power-assisted doors make entering the vehicle seamless for customers. Sensors can also detect obstacles ensuring a door will not open if the vehicle is at risk of damage. In addition, a kick sensor on the tailgate enables customers to easily open the boot, even when their hands are full; and
    ● Advanced intelligent panoramic glass roof, which drivers can switch between opaque and clear. This allows customers to enjoy a feeling of space whatever the time of day. They also have the option to turn individual sections of the roof opaque, enabling them to block out direct sunlight while keeping the rest of the roof transparent.

    Emeya blends progressive performance with technical artistry throughout its interior and exterior design. It has been developed with the Lotus philosophy of lightness through form and materiality, in order to provide drivers with the ultimate progressive luxury experience. This includes:

    ● A conscious design with advanced sustainable materials that are also sustainably sourced, to reduce its carbon footprint. This includes a new luxury thread, Wyron Truecycle, made from repurposed fibres from the fashion industry. Lotus is the first automaker in the industry to use this application;
    ● Knurled metal on all interior touchpoints to offer a deluxe tactility, further enhancing the sense of refinement;
    ● Crafted carbon fibre exterior elements, which make a nod to the brand’s racing heritage, gently reminding occupants that Emeya is a performance car ‘for the drivers’; and
    ● A unique daytime running light (DRL) design, which enhances the road presence of the car. The headlamps stay almost hidden in the aperture beneath the DRLs, delivering a sleek front-end look.

    Emeya makes it easier than ever to own an electric vehicle by giving drivers with the confidence to complete long-distance journeys, going wherever they need, with its fast-charging capabilities, including:

    ● Charging from 10 to 80% in 14 minutes, using a 400-kW (600A capable) DC fast charger, making it one of the fastest charging electric vehicles (EVs) available today;
    ● Reaching a peak charging power of 402kW, resulting in an average charging power of 331kW, between 10% and 80% battery state of charge2;
    ● Combined with a WLTC energy consumption of 18.7kWh/100km, Emeya is able to gain up to 310-km of range in 10 minutes; and
    ● The powerful, efficient, and refined all-electric powertrain delivers the perfect balance of performance, responsiveness, and range – with a maximum WLTP range of 610 km (379 miles)3.

    To achieve the fast-charging capabilities in its next generation hyper electric vehicles, Lotus uses a cell-to-pack battery structure, which means that 20 percent more cells can be packaged in the same space, compared to a standard module architecture. Emeya also uses a new cooling system architecture that is designed to improve the thermal performance and efficiency of the battery, which also contributes to an exceptionally high level of repeatable performance.

    Lotus has incorporated the latest technology hardware, with its own proprietary software to provide consumers with confidence and safety, every time they drive. This includes:

    ● Two NVIDIA DRIVE Orin systems-on-a-chip (SoCs), which are used to process data from 34 state-of-the-art surround sensors up to 30 times a second, offering 360-degree perception with no blind spots; and
    ● Four deployable LiDARs, 18 radars, seven 8 mp cameras and five 2 mp cameras that combine to ensure driver confidence by scanning for obstacles at a radius of up to 200m around the car, in every direction, even in low light or inclement weather. They even reconstruct a virtual environment around the vehicle to define the best trajectory.

    To provide the best possible in-car experience for every customer, Emeya offers:

    ● A state-of-the-art 15.1-inch HD OLED Lotus HyperOS award winning infotainment system, which features an interactive 3D display of Emeya to access its numerous functions. This is powered by Unreal Engine gaming technology, and with it, the car responds rapidly in real-time to any changes the driver makes and adjusts accordingly. For instance, touching the screen to open the doors will immediately open the doors on the car;
    ● An expansive 55-inch head-up display for the driver, meaning they can clearly see important vehicle data without taking their eyes off the road; and
    ● Entertainment is centred around the critically-acclaimed in-car audio system from world-renowned Lotus partner KEF. Its award-winning Uni-Q™ speaker design and Uni-Core™ space-saving subwoofer enclosure, combined with Dolby Atmos enabled 3D surround sound system, create a truly immersive soundscape.

    Lotus Manila is committed to continually providing esteemed customers in the Philippines exceptional ownership services and experience at the new state-of-the-art home of Lotus. As a special offer for the Lotus Emeya Debut, Lotus Manila is providing complimentary XPPF Paint Protection Film to help ensure your Emeya retains its showroom finish for years to come, along with a VK Series V-Kool Tint and a 7kW home charger for customers who reserve until 31 October 2024.

    REFERENCE & PRESS CONTACTS:

    Owee Cruz
    Autohub Group PR & Marketing Director
    ncruz@autohubgroup.com
    +63917 531 0020

    Mae Valdez
    Lotus Marketing Manager
    mpacatang@autohubgroup.com
    +63920 955 7999

  • Lotus Manila Official Launch

    Lotus Manila Official Launch

    Lotus Philippines has officially launched Lotus Manila, held on September 16, 2024, strategically located at 38th Street corner 11th Avenue, Triangle Drive, Bonifacio Global City, Taguig City, 1634 Metro Manila, Philippines.

    The team of Lotus Manila and guests were thrilled of the launch of Lotus Manila, a rendezvous of the iconic brand Lotus and Lotus Group providing the high-performance sports car business, Lotus Cars, and all-electric luxury mobility provider, Lotus Technology. I’m one of the participants who attended the successful event and was impressed of the state-of-the-art showroom of Lotus Manila. Diverse car lovers from diverse communities will appreciate and enjoy the dynamic luxury driving experience offers by Lotus Manila in the heart of Metro Manila.

    Mr. Willy Tee Ten, President, Autohub Group, stated that the official launch of Lotus Manila showroom in the heart of Bonifacio Global City in Taguig City, marks the significant milestone not just for Lotus but for all and it’s a testament of unwavering commitment bringing world class and top notch all automotive experiences in the Philippines.

    Lotus is a global performance brand built on solid foundations and a rich heritage. Since the formation of Lotus in 1948, it has been pioneering true automotive innovation, introducing cutting-edge technologies and designs to meet its uncompromising vision of how a car should look, perform, and feel.

    The official opening of Lotus Manila showroom in the heart of Metro Manila is considered as a rendezvous of unwavering commitment to deliver exceptional customer experiences and new standard for automotive excellence in the Philippines.

    The grand opening of the Lotus showroom marks a significant step forward for the iconic brand in the Philippines. Lotus Manila showroom is located at 38th Street corner 11th Avenue Triangle Drive, Bonifacio Global City, Taguig City.