Shopee users can tune in to GMA’s Wowowin for a chance to win ₱1 million in cash and other prizes from December 6 to 12
Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, brings back the popular game Shopee Milyonaryo as part of its 12.12 Big Christmas Sale. Shopee Milyonaryo is an interactive lucky draw contest on GMA’s Wowowin, where Shopee users stand a chance to win up to ₱1,000,000 in cash.
From December 6 to 12, users can participate by logging on to the Shopee app and claiming their raffle code[1]. They get additional entries per draw when they purchase mobile load or data via the Shopee app. Each completed order qualifies as an additional entry. Users with the winning raffle codes will be announced daily during GMA’s Wowowin. During the show, contestants will play Pera O Kahon, during which they will guess which of the boxes contains ₱1,000,000 in cash.
Meanwhile, on December 12, a second daily winner also gets the chance to play Spin-A-Wil, where they will spin a prize roulette for a chance to win up to P300,000. The player will have 3 spin chances.
From December 7 to 12, users can play Guess the Box on the Shopee app, where they guess which box contains P1,000,000 for the daily Pera O Kahon game. Users who guess correctly get the chance to share a coin pool of up to P50,000.
Martin Yu, Director at Shopee Philippines, said, “Shopee is excited to announce this year’s second run of Shopee Milyonaryo. After the success of last month’s raffle, we want to continue spreading the Christmas joy to more Filipinos with 12.12 Shopee Milyonaryo. As the year draws to a close, Shopee remains committed to creating initiatives that engage and uplift our consumers.”
Key highlights of Shopee’s 12.12 Big Christmas Sale
Until December 12, shoppers can expect prizes and big deals from leading brands.
12.12 Big Christmas TV Special: Viewers can win over P12,000,000 worth of prizes by tuning in to GMA’s Wowowin on December 12, 10am.
#MyShopeeWish TikTok Challenge: Until December 30, users can join the #MyShopeeWish TikTok Challenge to win prizes. Winners will be announced on January 15, 2021 on Shopee’s official social media accounts.
Christmas deals and promotions: Shopee users can enjoy free shipping with no minimum spend, up to 20% cashback, and ₱1 deals on selected items such as mobile cases and accessories, home and kitchen items, and nail care products.
Exclusive deals from leading brands: Shoppers can enjoy up to 50% off from leading brands on Shopee Mall, including L’Oreal Paris, P&G Beauty, Abbott, Unilever Home and Food, Havaianas, Nestle, Huawei, Vivo, Pampers, RB Enfagrow, and Infinix.
Shopee highlights three key trends which have shaped and will continue to drive the growth of e-commerce in 2021 and beyond: Social, Personalization, and Integration
Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, wraps up the year-end sales season and marks its fifth birthday by launching its annual 12.12 Big Christmas Sale. Its recent 9.9, 10.10, and 11.11 shopping events set new records and signified the changing landscape and potential of e-commerce in the region. This 12.12, Shopee celebrates five years of digital acceleration in the region and highlights three key trends that have shaped and will continue to drive the growth of e-commerce: Social, Personalization, and Integration.
Martin Yu, Director at Shopee Philippines, said, “Shopee was born with the vision of making online shopping accessible, easy, and enjoyable. We built Shopee from the ground up, listening to people’s specific needs in each of our markets and turning our understanding into well-executed localized strategies that make Shopee what it is today. This year’s 12.12 Big Christmas Sale has added significance as we celebrate our fifth birthday and come together with our brand partners, sellers, and shoppers to support one another through a challenging year. As we look back on our journey, we are proud to have adapted quickly to serve the needs of our local communities.”
This 12.12, Shopee highlights three key trends that will continue to power the growth of e-commerce in 2021 and beyond.
Social: Bringing the human touch to online shopping
Advancements in technology, coupled with changing shopper habits, have resulted in online shopping evolving from a transactional experience. Today’s users are more social than ever, and they demand a more engaging online shopping experience with rich and unique content. In 2016, Shopee was one of the first e-commerce platforms in the region to launch a live chat function, Shopee Live Chat, enabling direct conversations between buyers and sellers. Today, an average of 30 million messages are exchanged daily on Shopee Live Chat.
Through the years, Shopee has continuously improved on and introduced new in-app engagement features such as Shopee Games, Shopee Feed, and Shopee Live to make the online shopping experience more social. Shopee anticipates that this trend will stay, with e-commerce increasingly becoming a platform through which people can connect and enjoy shared experiences. Shopee will continue to drive this trend through unique initiatives like Shopee Mom’s Club, which provides like-minded consumers with one-stop exclusive access to baby product deals and parenting content. There’s also a Book Club for a new generation of digital readers in Vietnam and a “Pawrents” club to meet the growing online demand for pet products in Singapore.
Personalization is critical in e-commerce today. A highly personalized experience makes online shopping more efficient, enjoyable, and unique for consumers, while also helping brands and sellers drive traffic and growth. Shopee takes a hyper-localized approach by running seven different apps in each of its markets and localizing in-app features. Shopee also continually refines its recommendation engines to offer more customized and relevant shopping suggestions to fit consumers’ needs.
For brands and sellers, offering personalized recommendations to shoppers helps increase overall awareness and conversions. Businesses that use Shopee’s in-app advertisements generate 65% more sales activity than those that do not.[2] This is powered by Shopee’s own AI capabilities, which ensure that advertisements are delivered to the right users.
As the industry progresses further into the ‘me’ economy, businesses need to innovate in order to improve the online customer journey. In the coming year, Shopee also expects to see the rise of smart shoppers, a new demographic of young, tech-savvy individuals who expect a highly personalized online shopping experience.
Integration: Creating a seamless customer journey
As retailers adapt to the new normal, they must deliver a seamless customer journey across all touchpoints. Shopee helps brands and sellers of all sizes by providing fundamental operational support through integrated payments and logistics, while creating innovative experiences that value-add to the overall customer journey.
Delivering an experiential home shopping experience with P&G: Together with P&G[3], Shopee introduced its first-ever experiential online Show Me My Home initiative, which allowed shoppers to discover and shop for P&G’s popular household items in a simulated household environment. This brought greater convenience for stay-at-home consumers, while mimicking the offline experience of walking in a store.
Yu closed, “2020 has been a transformative year. It has shown us the importance of technology and its ability to not only connect people and meet their basic needs, but also to entertain and engage. We are just at the beginning of our digital journey and looking ahead, we believe e-commerce will have an even more profound impact on businesses and consumers, creating new ways of living, working, and engaging. As we wrap up the year with the 12.12 Big Christmas Sale, let’s continue to look out for one another, uplift those in need, and welcome the new year on a high note.”
12.12 Big Christmas Sale
From November 18 to December 12, users can enjoy free shipping with ₱0 minimum spend, 20% cashback, and ₱1 deals at the Shopee 12.12 Big Christmas Sale.
Key highlights of Shopee 12.12 Big Christmas Sale:
Amazing promotions and big rewards with ShopeePay: From December 3 to December 11, shoppers who use ShopeePay can look forward to free shipping, discount vouchers, and a chance to win cash prizes.
#MyShopeeWish TikTok Challenge: Join the #MyShopeeWish TikTok Challenge to win prizes. The #MyShopeeWish TikTok Challenge is from December 7 to 30. Winners will be announced on January 15, 2021 on Shopee’s official social media accounts. For more information, head over to https://shopee.ph/m/my-shopee-wish.
Big discounts from leading brands: Shoppers can enjoy up to 50% off from leading brands on Shopee Mall, including L’Oreal Paris, P&G Beauty, Abbott, Unilever Home and Food, Havaianas, Nestle, Huawei, Vivo, Pampers, RB Enfagrow, and Infinix.
Additionally, brands such as Unilever, MASS Appliances, Soundcore by Anker, Platinum Karaoke, Union Appliances, Amazfit, Kyowa, PULUZ, Pedigree, Bio-Science, Organic Skin, Shigetsu, Mikana, Organic Official, INSPI, GSK, Tigernu, MetroSunnies, New Balance, Colgate-Palmolive, Haylou, Alaska, and Fila also offer amazing discounts.
From May 18 to June 6, users can grab exclusive deals as low as ₱6 and new games that let you earn more coins!
Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, launches two new in-app games just in time for the Shopee 6.6 Super Flash Sale. Shopee Claw and Shopee Poly join the roster of Shopee’s in-app games where users can play, redeem prizes and earn as many points which they can use for the big sale.
Ruoshan Tao, Head of Marketing at Shopee Philippines said, “We want our users to enjoy and have fun while they are at home with their friends and family. Shopee has recently introduced two new in-app games, Shopee Claw and Shopee Poly, just in time for Shopee 6.6 Super Flash Sale. Shoppers can enjoy more deals and promotions as they shop and play on their mobile phones. We are committed to improving our platform and introducing new features to connect with our users in a way that is fun, positive and engaging. ”
Introducing Shopee Claw and Shopee Poly
Shopee Claw
Shopee Claw is inspired by the favorite arcade claw machine whereby Shopee users can use a claw to pick up prizes. The game mechanics are simple, users just have to toggle their phones from left to right to control the claw. Press the ‘START’ button and the claw will move downwards to pick up the prize. Once the claw successfully picks up the prize, a prize pop-up will appear on screen to show what the user has won. Users can stand a chance to win Shopee coins, cashback vouchers, ShopeePay discount vouchers, and exciting prizes including a pair of Airpods and an iPhone 11.
Shopee Poly
Shopee Poly starts off with the user rolling a dice to determine the number of steps they will take. They either lose or earn points depending on the spot they land on. Each user is given 3 free chances to play daily and can earn more chances by using their Shopee coins, making an order, or by sharing the game. Users can stand a chance to win Shopee coins, cashback vouchers, ShopeePay discount vouchers, as well as special prizes including a Xiaomi Mi Band 4 and a Realme C2 Smartphone.
Shopee 6.6 Super Flash Sale
From May 18 to June 6, Shopee 6.6 Super Flash Sale is offering daily flash deals as low as ₱6, free shipping with no minimum spend, and up to 50% discounts. Look out for exclusive offers from leading brands such as Wyeth, Unilever Beauty, Shigetsu, L’Oreal Paris, Maybelline, P&G Home, and Nestle.
Download Shopee for free through the App Store or Google Play.
