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Tag: Haier

  • Haier lights Up EDSA with Paris Saint-Germain Partnership to Welcome 2026

    Haier lights Up EDSA with Paris Saint-Germain Partnership to Welcome 2026

    Manila, Philippines — Recently, Haier lights up EDSA with Paris Saint-Germain Partnership to welcome 2026. Global home appliance brand Haier welcomed the new year by bringing the spirit of world-class football to Filipino audiences, as a New Year television commercial featuring stars of Paris Saint-Germain (PSG) was showcased on a prominent EDSA billboard in Metro Manila.

    The local activation forms part of Haier’s global campaign with PSG, which saw landmark outdoor screens light up across major cities worldwide on December 31, 2025. The campaign highlights the shared values of excellence, innovation, and leadership that define both Haier and one of football’s most successful clubs.

    Haier became an Official Partner of Paris Saint-Germain in September 2025 through a multi-year agreement running until 2028. The partnership aims to integrate football passion into everyday life by connecting PSG’s champion mindset with Haier’s smart home technologies and user-centric innovations.

    The New Year TVC, now visible to thousands of daily commuters along EDSA, features PSG players delivering a festive greeting while reinforcing a champion spirit that resonates with Filipino fans, as global football continues to grow in popularity in the Philippines.

    Driven by the same pursuit of excellence seen on the pitch, Haier designs its products around people—powered by technology and proven in daily use. This philosophy is supported by Haier’s global localization strategy, ensuring solutions are tailored to the needs and lifestyles of consumers in different markets, including the Philippines.

    Through high-impact outdoor placements, digital campaigns, and global sports partnerships, Haier continues to strengthen emotional connections with consumers worldwide. As 2026 begins, Haier remains committed to delivering champion experiences through innovation, technology, and shared values—bringing global inspiration closer to Filipino homes.

    Building on its presence in the Philippines, Haier’s New Year activation brings global football excitement closer to Filipino fans. By lighting up a key EDSA billboard, the brand connects world-class innovation with everyday life, reaching commuters and households alike.

    The activation highlights Haier’s commitment to smart, user-focused solutions that make modern living easier and more enjoyable. From energy-efficient appliances to connected home technologies, Haier continues to design products that fit seamlessly into Filipino lifestyles.

    With football growing in popularity in the Philippines, Haier’s partnership with Paris Saint-Germain inspires teamwork, passion, and excellence—values that the brand brings to homes across the country as 2026 kicks off.

    Reference:

    Haier PR

    Lariza Garcia

  • Haier Launches Its First Half Marathon, Drawing 2,500 Runners in a Powerful Showcase of Fitness, Innovation, and Community Care

    Haier Launches Its First Half Marathon, Drawing 2,500 Runners in a Powerful Showcase of Fitness, Innovation, and Community Care

    Haier Philippines successfully staged its inaugural Haier Half Marathon 2025, gathering 2,500 runners, families, fitness groups, and partner organizations for a vibrant celebration of wellness and community service. More than just a sporting event, the marathon highlighted Haier’s commitment to promoting active lifestyles while extending meaningful support to local communities.

    This year’s run championed a special cause through Haier’s CSR initiative for the Father Saturnino Home for the Elderly. As part of its advocacy on community care, Haier will provide essential goods and food supplies to help sustain the daily needs of the elderly residents. The initiative reflects Haier’s belief that true innovation is most impactful when it uplifts lives, especially those in vulnerable sectors.

    The event featured 21K, 10K, and 5K race categories, encouraging participants of all skill levels to push their limits and enjoy a safe, well-managed route supported by hydration stations, medical teams, and lively on-ground entertainment.

    Adding to the excitement, runners and spectators immersed themselves in Haier’s interactive product activity zones, which offered fun games, challenges, and engaging appliance demonstrations. Participants enjoyed hands-on experiences with Haier’s latest innovations and took home exciting freebies and exclusive giveaways, making the marathon not just a race but a full lifestyle experience.

    Supported by Valued Sponsors and Partners

    Haier Philippines extends its gratitude to its event sponsors and partners, whose support ensured a seamless, energetic, and memorable experience for all participants.

    A Run Toward a Better Tomorrow

    With the success of the Haier Half Marathon 2025, Haier strengthens its long-term mission to champion wellness, inspire active living, and expands its community development initiatives.

    The brand looks forward to creating more platforms where innovation, compassion, and community spirit come together.

    For Haier Philippines, the message is clear:

    When people run with purpose, entire communities move forward.

    The Haier Run 2025 Half Marathon: For Future Possibilities, was held on November 15, 2025 at Block 20, MOA Complex, Seaside Blvd., Pasay City.

    Reference & Media Contact:

    Lariza Garcia

  • Haier Run 2025 Half Marathon: For Future Possibilities

    Haier Run 2025 Half Marathon: For Future Possibilities

    Haier Run 2025 Half Marathon: For Future Possibilities was held on November 15, 2025 at Block 20, MOA Complex, Seaside Blvd., Pasay City.

    The Haier Run 2025 Half Marathon race was participated by diverse persons from diverse communities in the country and beyond.

    RSRJ Events Management has encoded the official results of the 828, 721, and 997 runners for the 21KM, 10KM, and 5KM Category, respectively, of the Haier Run 2025 Half Marathon.

    Click the link of the Haier Run 2025 Half Marathon Official Race Results.

    Haier Run 2025 Half Marathon Epic Prizes for Category Winners

    21KM Winners:

    1st Place (Male & Female) – Run and Trip to China + Haier Window Type Inverter Aircon
    2nd Place (Male & Female) – Haier T-Door Ref
    3rd place (Male & Femaile) – Haier Top Load Washing Machine.

    10K Winners:

    1st Place (Male & Female) – 43″ Smart TV

    5K Winners:

    1st Place (Male & Female) – Window Type Aircon

    All Runners (5K, 10K, and 21K) are automatically entered to win awesome raffle prizes, including a Gas Range, Top Load Washing Machine, and Personal Refrigerators!

    As blogger/influencer, I participated and finished the race for the 5KM category of the successful Haier Run 2025 Half Marathon: For Future Possibilities, held on November 15, 2025.

    #HaieHalfMarathon2025 #MoreCreationMorePossibilities

  • Haier and Automatic Centre Showcase Smarter Cooling Solutions at Market! Market!

    Haier and Automatic Centre Showcase Smarter Cooling Solutions at Market! Market!

    Shoppers at Market! Market! enjoyed a refreshing showcase as Haier Philippines, in partnership with Automatic Centre, introduced its latest line of air conditioners through a Mini Launch Event. The program gathered partners, guests, and media for a closer look at Haier’s newest cooling innovations designed for smarter living.

    Haier Philippines and Automatic Centre teams together with event models during the Haier Air Conditioner Product Launch at Automatic Centre.

    At the spotlight of the showcase was the Haier UV Cool AI Voice, a hands-free, voice-controlled air conditioner that allows homeowners to adjust comfort levels through simple voice commands—without Wi-Fi or external devices. It also features AI Eco technology for smart airflow management and UVC sterilization that helps keep indoor air fresh and safe.

    Display of Haier’s latest air conditioner lineup featuring the UV Cool AI Voice series at Automatic Center.
    KOL – Ms. Valerie Tan
    Haier Senior Marketing Manager – Ms. Angeli Patricio
    Haier AC Product Manager – Mr. Wang Kangning
    Haier Vice President – Mr. Xuhong Yan
    Haier President & CEO – Mr. Sun Liangjun
    Automatic Merchandising Head – Ms. Cheng Del Mundo
    Automatic Centre Senior Marketing Manager – Ms. Pearl Perlada
    Mr. Herrick Soneja – Automatic Centre District Manager
    Haier Strategic Channel Sales Director – Mr. Eric Pabustan
    Haier Product Manager – Mr. John Torres

    Also introduced was the Haier Clean Cool Pro series, designed for families seeking reliable performance and easy maintenance. With its Self-Clean technology, the unit automatically reduces bacterial buildup in the evaporator, ensuring consistently clean air. Its Hyper PCB and anti-corrosion design help extend the unit’s lifespan, offering durable cooling solutions for Filipino households.

    The event not only showed Haier’s new products but also emphasized the strength of its collaboration with Automatic Centre, the country’s oldest appliance store and a heritage brand trusted by generations. Known as a go-to destination for quality appliances, Automatic Centre has built its legacy on dependable products, after-sales service, and knowledgeable specialists who guide families in finding the right fit for their homes.

    From Left to Right:
    Haier AC Product Manager – Mr. Wang Kangning
    Haier Vice President – Mr. Xuhong Yan
    Haier President & CEO – Mr. Sun Liangjun
    Automatic Merchandising Head – Ms. Cheng Del Mundo
    Automatic Centre Senior Marketing Manager – Ms. Pearl Perlada
    Mr. Herrick Soneja – Automatic Centre District Manager
    Haier Philippines executives and partners lead the unveiling of the new Haier UV Cool AI Voice Air Conditioner during the Automatic Center Product Launch

    Automatic Centre continues to make appliance shopping more convenient with 0% installment plans, Shop Now Pay Later programs, exclusive bank offers, and partnerships with financing providers such as Home Credit, Skyro, and Salmon. With this customer-focused approach, the store remains a reliable partner for Filipino households—past, present, and future.

    The Market! Market! mini launch served as an intimate preview, with Haier and Automatic Centre extending the experience through an in-store exhibit running from October to December 2025, giving mall-goers the opportunity to explore the new models firsthand.

    Haier Key Opinion Leader Valerie Tan poses with event models during the Automatic Center Air Conditioner Product Launch held on October 3, 2025.
    Haier Philippines President and CEO Sun Liangjun during the Automatic Center Air Conditioner Product Launch held on October 3, 2025.

    Together, Haier and Automatic Centre continue their shared mission of bringing smarter, cleaner, and longer-lasting cooling solutions to Filipino homes, backed by a tradition of trust and innovation.

    Visit: https://www.haier.com/ph/air-conditioners/

    Reference & Media Contact:

    Lariza Garcia

  • Haier Announces New Partnerships with Liverpool FC and Paris Saint-Germain

    Haier Announces New Partnerships with Liverpool FC and Paris Saint-Germain

    Haier, a home appliance brand, has announced new multi-year global partnerships with Liverpool FC and Paris Saint-Germain. The announcement was made at IFA Berlin, where Haier unveiled its new brand strategy. The agreements unite Haier with two of the most followed football clubs in the world.

    These collaborations are part of Haier’s “Home of the Champions” initiative, which aims to align the brand with top-tier clubs and athletes. The partnerships are intended to inspire, connect, and create richer, smarter experiences for fans and consumers worldwide. Haier’s values of innovation, precision, and excellence are said to align with the spirit of both clubs, reinforcing a shared commitment to performance and global reach.

    As part of the partnerships, Haier will engage with fans across stadium, digital, and retail touchpoints. The brand will also deliver exclusive fan experiences and explore the creation of co-branded smart home products designed to bring the energy of a matchday into daily life.

    The partnership with Liverpool FC also revives a historic connection. Candy, a brand that is now part of Haier Europe, was the club’s main sponsor in the late 1980s and early 1990s, an era that remains one of the most iconic chapters in the club’s history.

    Haier’s Expanded Sports Portfolio

    In addition to the new football partnerships, Haier has renewed its strategic partnership with the ATP Tour through 2028. This renewal expands Haier’s role as an ATP Gold Partner, now covering both Home Entertainment & TV and Home Appliances categories. This extension will provide Haier with on-court brand visibility, premium hospitality experiences, and on-site product integration at select ATP Tour events. The brand will also benefit from exposure across the ATP’s digital channels, which reach an online audience of more than one billion.

    Haier’s sports sponsorships also include LALIGA, Liga Portugal, the Royal Moroccan Football Federation, Roland-Garros, and the Mutua Madrid Open. This broad and strategic connection with sports reflects a multisport identity. Haier’s partnerships are built on the belief that sport is a powerful platform to inspire, connect, and create shared value.

    The partnerships aim to turn passion on the pitch and on the court into smarter, more connected living at home.

    Reference & Media Contact:

    Lariza Garcia

  • Haier and Abenson Unveil the Future of Home Entertainment with the Launch of the Haier Mini LED TV

    Haier and Abenson Unveil the Future of Home Entertainment with the Launch of the Haier Mini LED TV

    Haier Philippines, in strategic partnership with Abenson, officially launched its latest innovation—the Haier Mini LED TV—during a vibrant, experience-driven event held at Abenson’s Quezon Avenue Flagship Store.

    With the theme “Where Color Meets Innovation,” the event showcased how cutting-edge technology can elevate home entertainment and smart living for Filipino households. Hosted by media personalities Aiyana Perlas and Noel Blanco, the event opened with a lively introduction and warm energy that set the tone for an afternoon filled with entertainment, innovation, and inspiration.

    In her welcoming remarks, Ms. Angeli Patricio, Senior Marketing Manager of Haier Philippines, emphasized that the Mini LED TV represents more than just another product in the lineup—it embodies Haier’s ongoing commitment to creating smarter, more connected homes for the Filipino market. “We’re not just unveiling a new television,” she said, “we’re presenting a smarter way of living.” Echoing this sentiment, Ms. Apple Ma, Marketing Head of Abenson, expressed Abenson’s pride in being Haier’s exclusive partner for the product launch.

    She shared that Abenson remains focused on helping families upgrade their entertainment experience and was thrilled to bring this innovative new TV to Filipino households. “It’s about pushing the boundaries of how we see, hear, and experience the world from our living rooms,” she said.

    A major highlight of the afternoon was the official unveiling of the Haier Mini LED TV, led by Mr. Xuhong Yan, CEO & President of Haier Philippines, along with Ms. Joy De Leon from Abenson. As the screen lit up with stunning clarity and vivid colors, guests witnessed the real-time capabilities of the Haier Mini LED TV—designed with True Color Pro technology for superior color accuracy, ultra-fine contrast from mini LED backlighting, and powerful AI integration for smart home compatibility.

    Product Manager Mr. Jayden followed the unveiling with an in-depth presentation detailing the television’s cutting-edge features. These include 4K HDR resolution, Dolby Vision and Dolby Atmos for cinema-quality viewing and sound, Game Mode Pro for responsive, lag-free gameplay, and voice-activated controls through built-in AI.

    The presentation demonstrated how Haier continues to redefine the home entertainment experience through innovation and user-focused design. Adding excitement and insight to the event were special appearances by celebrities and influencers. OPM icon Chito Miranda, gaming content creator Cherizawa, and lifestyle personality Shanaia Gomez all shared how the Haier Mini LED TV fits into their everyday lives—whether for music, gaming, or smart home living—highlighting its immersive visuals, smart features, and stylish design.

    Celebrity Experience

    Further adding credibility to the event, respected tech reviewer Peter of GizGuide provided a technical breakdown of the TV’s performance and specs. He praised the mini LED backlighting, Dolby integration, and AI-powered UI, calling it a strong contender in the premium TV market. “This isn’t just a display—it’s a digital hub for your home,” he stated during his presentation.

    The event also featured elegant performances, including a live violinist interlude, engaging raffle draws, and a dedicated demo zone where guests could experience the Haier Mini LED TV firsthand. Media and partners had the opportunity to ask questions, take photos, and interact with Haier executives in an exclusive media interview segment after the main program.

    In his closing speech, Mr. Xuhong Yan reaffirmed Haier’s long-term commitment to pushing innovation and delivering value-driven technology to Filipino consumers. “This launch is just the beginning,” he noted. “We are building a smarter, brighter future—one home at a time.”

    Haier and Abenson team

    The Haier Mini LED TV, now available at Abenson stores and online, promises to deliver next-generation viewing with deeper contrast, smarter features, and a sleeker design tailored for modern Filipino lifestyles. With its immersive color accuracy, ultra-clear 4K visuals, and smart capabilities, the new TV redefines what it means to live, play, and connect from the comfort of your own home.

    The Launch of the Haier Mini LED TV was held on June 27, 2025.

    Reference & Media Contact:

    Lariza Garcia

    #MoreCreationMorePossibilities. #haierph #abenson

  • Haier and Magic Appliance Center Unveil New Showroom at Magic Mall Urdaneta

    Haier and Magic Appliance Center Unveil New Showroom at Magic Mall Urdaneta

    Urdaneta, Pangasinan – May 28, 2025 – Haier Philippines, in partnership with Magic Appliance Center, proudly launched the grand opening of its new Haier Showroom at Magic Mall Urdaneta. The event marked a significant milestone in bringing world-class innovation and smarter home solutions closer to Filipino households.

    The launch showcased Haier’s innovative lineup of home appliances, including the Haier Multi-Door Inverter Refrigerators, Front Load Washing Machines, Televisions, Air Conditioners, and Gas Ranges. The showroom is designed to provide a hands-on experience for customers, highlighting Haier’s commitment to intelligent living through innovation — perfectly captured in its tagline: #MoreCreationMorePossibilities.

    Guests were welcomed with a grand presentation of Haier’s most innovative appliances, led by the product managers who detailed the features and benefits of each product. A live Q&A session gave attendees the opportunity to directly interact with Haier experts and gain insights on how these appliances can elevate their lifestyle.

    To bring the excitement beyond the showroom floor, Haier and Magic Appliance Center conducted a livestream of the event, allowing online viewers to witness the celebration and innovation in real-time. Registered guests also had the chance to win exclusive raffle prizes, adding more thrill to the event.

    The new Haier Showroom serves as a dynamic space where customers can explore the latest in home technology, experience product demonstrations, and receive expert advice tailored to their needs. It reflects Haier’s mission to create smarter homes and enrich lives through reliable, energy-efficient, and user-friendly appliances.

    With the opening of this showroom, Haier and Magic Appliance Center reaffirm their dedication to delivering value, innovation, and convenience to Filipino families — one appliance at a time.

    #MoreCreationMorePossibilities

    Reference & Media Contact:

    Laiza Garcia

  • 3,200 Runners Joined the Haier Run for Future Possibilities 2025

    3,200 Runners Joined the Haier Run for Future Possibilities 2025

    MANILA, Philippines — The Haier Run for Future Possibilities 2025 made an electrifying return on May 25, 2025 at the MOA Complex, gathering 3,200 runners in a powerful display of unity, health, and purpose. Now on its second year, the run not only championed physical fitness but also advanced Haier Philippines’ mission of giving back—supporting education and well-being initiatives for Filipino youth with every stride.

    The run wasn’t just about reaching the finish line—it was about running for a cause. In line with Haier’s mission to give back, every step taken contributed to supporting educational opportunities for Filipino children, reinforcing the event’s deeper purpose of creating a brighter future for the next generation.

    From the early morning assembly to the final steps across the finish line, runners enjoyed a seamless blend of activity and advocacy. This year’s run reaffirmed Haier’s commitment to going beyond home innovation and giving back to the community.

    Beyond the race, participants explored Haier’s commitment to innovation through interactive booths featuring its five major product lines: Air Conditioners, Refrigerators, Gas Ranges, Washing Machines, and Televisions. Each booth offered engaging experiences, product demonstrations, freebies, games, and giveaways that drew runners in even after they crossed the finish line.

    Participants were also treated to a festival-like atmosphere, with free taho, ice cream, refreshments, photo walls, and countless Instagrammable moments. Many runners proudly posed with their medals, capturing their achievement on camera and enjoying post-run photo ops.

    The event also welcomed notable media personalities and influencers, who joined the run and mingled with participants. Runners were excited to meet and snap photos with their favorite content creators, adding star power to the already exciting event. In addition, Haier’s valued dealer partners participated in full force, showing their strong support for the brand’s advocacy and community outreach.

    True to Haier’s spirit of giving, top finishers took home premium appliances including refrigerators, TVs, and washing machines—further motivating runners to push themselves toward the finish line. The raffle draws also gave everyone a chance to win exciting prizes, adding thrill to the morning’s activities.

    But the true winners of the day were the communities supported by the cause. During the charity awarding, representatives from Autism Society Philippines and SOS Children’s Villages Pilipinas were acknowledged on stage, receiving donations that will further their invaluable work. Together, these efforts aim to create a brighter, more inclusive future for Filipino youth.

    The event wrapped up with a lively performance, photo ops, and messages of thanks from Haier’s leadership. The energy and enthusiasm shared by all attendees confirmed what this run is truly about: celebrating milestones, advancing technology, and building better communities—together.

    Haier would like to thank all runners, sponsors, media friends, influencers, and partners who made the event a massive success.

    Until the next run—let’s keep moving forward, together.

    #HaierPhRun2025 #HaierRunForFuturePossibilities2025

    Reference & Media Contac:t:

    Lariza Garcia