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Tag: Ginebra San Miguel Inc. (GSMI)

  • Ginebra San Miguel launches 2022 Calendar Girl

    Ginebra San Miguel launches 2022 Calendar Girl

    December 01, 2021 – Ginebra San Miguel launches Kapamilya actress and social media vixen Chie Filomeno as its 2022 Calendar Girl. Filomeno, a celebrity housemate in the TV reality show Pinoy Big Brother Season 10, was visibly ecstatic when she was officially introduced Wednesday (December 1) via an online launch event as the newest member of the Ginebra San Miguel Inc. (GSMI) family. 

    “To be a part of the Ginebra San Miguel family is such a big fulfillment for me. This is a dream come true. I am really happy and grateful to be a part of the brand’s legacy,” says Filomeno, adding that being chosen by the maker of the world’s largest-selling gin as its calendar girl marks an important milestone in her budding showbiz career. 

    GSMI National Sales and Marketing Manager Allan Mercado describes Filomeno as a modern Filipina who certainly personifies the Ginebra San Miguel attributes. “Chie Filomeno is a modern woman who is passionate in her work as a model, vlogger, youth influencer, and actress. Ginebra San Miguel chose Chie Filomeno because she embodies the attributes that our products stand for – a modern Filipina who personifies our brand attributes of being ‘matapang,’ ‘ganado,’ and having that ‘never-say-die’ attitude.” 

    The 2022 Ginebra San Miguel calendar captures the 24-year-old actress’ many interests and hobbies in six (6) layouts – as a health and fitness enthusiast, a race car driver, a roller skater, a fashion trendsetter, a surfer, and a beach lover. 

    This edition of the Ginebra San Miguel calendar also features a QR code that consumers can scan using their smartphones to see Chie Filomeno’s calendars come to life, showing behind-the-scenes videos of her calendar girl photoshoots and a special message to her fans and followers. 

    MORE THAN A PRETTY FACE 

    Filomeno believes that being a Ginebra San Miguel calendar girl is more than just being sexy and having a pretty face. “It is definitely beyond that. It is about being strong. It is about feeling and looking good, not just on the outside, but also on the inside. I know I am more than just a pretty face. I am more than my mistakes. I know I still have a lot to prove, not to other people, but to myself. My competition is myself and not anyone else,” she says. 

    Filomeno, who reveals that she is a big fan of Barangay Ginebra’s LA Tenorio, has likewise taken the basketball team’s famous mantra to heart. “My instinct has always been never-say-die. That’s my top-of-mind. Never-say-die in everything. What if you are an inch closer to success and then you give up? Sayang lahat ng pinagtrabahuhan mo. All the blood, sweat, and tears. Hanggang sa huling patak, dapat may bagong tapang. ‘Yun din ang reminder sa akin lagi ng parents ko,” she shares. 

    With a combined following of over 6 million on TikTok, Instagram, and Twitter, Filomeno knows that it is important especially in this time of the pandemic, to put such influence to good use. 

    “I use it in a positive way, to inspire people, because that is what we all need right now. We should use our influence to inspire and give hope. That has been my goal,” relates Filomeno, who hopes to take this chance as Ginebra San Miguel’s newest brand ambassador to spread hope and positivity. Filomeno earned the admiration of netizens recently when she helped out a group of jeepney drivers who were begging for alms along Katipunan Avenue in Quezon City, and urged the public through her social media accounts to give back in any way they can.

    Filomeno joins actress Sue Ramirez for GSM Blue, social media sensation Albert Nicolas, and actor/singer Matteo Guidicelli for Primera Light Brandy in GSMI’s growing roster of brand ambassadors. 

    The Ginebra San Miguel Calendar Girl is a long-held tradition in GSMI and an important part of the brand’s history. Since its inception in 1988, beauty queens, actresses, and models who have made their mark in their respective fields have graced the Ginebra San Miguel calendar. Among them were Marian Rivera (2009 and 2014), Anne Curtis (2011), Solenn Heusaff (2012), Kim Domingo (2017), former Miss Universe Pia Wurtzbach (2019), and Sanya Lopez (2020). 

    GSMI is the producer of the world’s largest-selling gin Ginebra San Miguel. Other quality GSMI products include GSM Blue Light Gin, GSM Blue Flavors Mojito, Gin Pomelo and Margarita, GSM Premium Gin, Antonov Vodka, Añejo Gold Rum, Vino Kulafu, and Primera Light Brandy. 

    For more details, like the Ginebra San Miguel official Facebook page www.facebook.com/BarangayGinebra or log on to www.ginebra.com.ph.

    REFERENCE:

    ED UY
    Publicist,
    SMART +63.998.550.3389
    +63.917.518.3389

  • Ginebra San Miguel gives back through ‘Bagong Tapang Jersey Promo’

    Ginebra San Miguel gives back through ‘Bagong Tapang Jersey Promo’

    A positive mindset will ignite our strength, courage and braveness in times of difficulties and success whether it is related to personal or business matters such as family endeavors, work career, community projects, sports and other related daily important activities.

    In these difficult times, the power of sports to bring people together is missed more than ever.

    For its latest consumer promo, Ginebra San Miguel Inc. (GSMI) is giving basketball fans a platform to come together and extend help to those who are affected by the pandemic. “Bagong Tapang sa One Ginebra Nation Jersey and Cap Collection Promo” lets basketball fans collect Gin Kings merchandise and give back at the same time.

    The jersey and cap collection promo had a virtual media launch recently that was streamed live via Ginebra San Miguel’s Facebook page. The promo is in line with Ginebra San Miguel’s latest campaign “Bagong Tapang” which highlights the new courage and strength that Filipinos possess to overcome the challenges of the COVID-19 pandemic.

    The jerseys that were unveiled during the event featured Scottie Thompson (6), Stanley Pringle (11), Japeth Aguilar (25), La Tenorio (5), and Mark Caguioa (47). Starting on May 1 to June 30, 2021, fans can get their hands on the limited-edition merchandise for only P100 for the One Ginebra Nation jersey or P150 for the One Ginebra Nation cap for every six (6) seals or caps of any combination of Ginebra San Miguel, GSM Blue, GSM Blue Flavors, Ginebra San Miguel Premium Gin and Primera Light Brandy.

    During the launch, Barangay Ginebra San Miguel fans got to see their favorite players for the first time after winning the 2020 Philippine Cup championship at the historic PBA bubble in December last year. With the restrictions in social gatherings, the traditional championship victory party and fans day had to be set aside.

    “Ang Ginebra fans ibang level talaga. May PBA man o wala, nararamdaman namin na nandyan sila at sumusuporta sa amin. At first, we thought we are not going to survive playing without the fans because as a never-say-die team, doon kami humuhugot ng lakas. Sila ‘yung 6th man namin sa game. Napag-usapan ng team na iisipin namin ‘yung ginagawa namin ay para sa fans at para magbigay inspirasyon lalo na sa panahon ngayon,” relates LA Tenorio of the Gin Kings’ PBA bubble experience.

    PAYING IT FORWARD

    The jersey collection promo had been one of Ginebra San Miguel’s most patronized consumer promotions. For this year, GSMI tapped non-profit organization Gawad Kalinga (GK) as its partner for this project’s noble undertaking.

    “To underscore the need for unity during these times, we partnered with Gawad Kalinga and through the promo, we aim to support GK’s Barangay Walang Iwanan program that helps Filipinos who are severely affected by the pandemic. We hope to encourage Gin Kings fans and our consumers to ‘put on’ a Bagong Tapang kind of courage and to wear this kind of Bagong Tapang for others to see and emulate,” says GSMI General manager Noli Macalalag.

    For every jersey or cap that they redeem, basketball fans and consumers will be able to donate to GK’s Barangay Walang Iwanan program that supports the farmers in Sariaya, Quezon, and the fishermen in Barangay Bagumbayan, Pililla, Rizal.

    “Bagong Tapang sa One Ginebra Nation Jersey and Cap Collection” merchandises are available for redemption at selected Puregold and other redemption outlets nationwide. To confirm the merchandise’s authenticity, an authentication patch can be found on the lower left part of the jersey, while an authentication sticker is attached to the cap.

    For more details and updates on the promo, log on to www.ginebra.com.ph, check out the official Facebook page of Ginebra San Miguel www.facebook.com/barangayginebra or call the GSMI customer care hotline at 8632-2564.

    GSMI is the producer of Ginebra San Miguel, the world’s largest-selling gin according to leading global drinks journal Drinks International. It is also a 15-time Gold Quality Label awardee of the Monde Selection International Quality Institute.

    REFERENCE:

    Ed Uy