Tag: ePLDT

  • PLDT Enterprise and ePLDT Drive Intelligent Transformation in Retail with Google Cloud, Data, AI, and Managed Services

    PLDT Enterprise and ePLDT Drive Intelligent Transformation in Retail with Google Cloud, Data, AI, and Managed Services

    PLDT Enterprise and ePLDT has announced recently of the Intelligent Transformation in Retail with Google Cloud, Data, AI, and Managed Services through the Enterprise Workshop for Retail.

    PLDT Enterprise, in partnership with ePLDT, hosted the Intelligent Enterprise Workshop for Retail, gathering industry leaders to explore how data, AI, and managed services can transform retail operations and customer experiences.

    MANILA, Philippines — PLDT Enterprise, together with ePLDT, recently brought together decision-makers from top retail brands for the Intelligent Enterprise Workshop for Retail, with sessions on Google Cloud’s AI solutions. The event showed how data-driven insights, AI readiness, and managed services can unlock innovation and help retailers reimagine day-to-day operations — from inventory management to customer engagement.

    The workshop, designed for retail leaders including CXOs, CMOs, and IT managers, addressed pressing challenges such as fragmented data systems, scalability issues, and the growing demand for secure and compliant AI-driven data strategies. By applying technology into real-world retail contexts, the session emphasized how AI and managed services can personalize shopping experiences while optimizing operational overhead.

    A Commitment to Retail Innovation

    At the event, PLDT Enterprise reaffirmed its commitment to supporting the evolving needs of Philippine retailers. Through ePLDT’s expertise in managed services, the initiative highlighted how businesses can move beyond legacy systems toward scalable, secure, and future-ready digital infrastructure.

    “Today’s smart retailer is embracing a new era of shopping, blending human touch with technology to deliver a more tailored consumer experience,” said Corinne Funk-Zablan, Customer Relationship Management Head at PLDT Enterprise.

    Jerry Dy, Technology Solutions Consultant at ePLDT, added: “In today’s fast-evolving retail landscape, managed services play a critical role in enabling data-driven and AI-powered transformation. By providing scalable infrastructure, continuous optimization, and expert support, managed services empower retailers to focus on innovation — unlocking real-time insights, enhancing customer experiences, and accelerating intelligent decision-making across the enterprise.”

    Real-world AI-powered Use Cases

    Through live discussions and case studies, the workshop demonstrated how Google Cloud’s integrated data analytics and AI platform helps retailers break down data silos, deliver real-time insights, and personalize the customer journey. Real-world examples—such as AI-powered supply chain optimization, predictive inventory, and smarter in-store experiences—showed how these technologies translate into faster service, stronger customer loyalty, and more resilient operations.

    Participants also learned how Google Workspace with Gemini supports employees in day-to-day tasks by reducing administrative workloads and fostering collaboration across teams.

    Future-Proofing the Industry

    The workshop highlighted that while many retailers still face barriers in AI adoption, ranging from infrastructure gaps and data quality and security to skill readiness, solutions such as managed services, modernized data warehouse, and AI-powered analytics provide a clear path forward.

    By convening retail leaders, PLDT Enterprise and ePLDT are accelerating AI adoption and shaping a retail industry that is smarter, more secure, and more responsive to the everyday needs of modern Filipino consumers.

    Learn more about what PLDT Enterprise can do for your business, visit https://bit.ly/pldtenterprise-intelligent-enterprise-pr.

    Reference:

    PLDT PR

  • IT experts agree – Education, choice of tech are important in fight against cyber attacks

    IT experts agree – Education, choice of tech are important in fight against cyber attacks

    As more businesses embrace work from home setups and students are now into online classes, the threat of cyber attacks increases as well. Studies show that home networks and personal computers are roughly 3.5 times more likely to receive malware attacks compared to offices with enterprise-grade security.

    With this, technology leaders HP and Intel held a panel discussion called “Cyber Lockdown” recently to tackle how we can protect our data and devices from cyber attacks amid the pandemic.

    The panel featured IT experts HP Senior Security Advisor Junaid UR Rehman, Intel Asia Regional Account Manager Carrie Chow, ePLDT Chief Information Security Officer Angel Redoble, and Manila Bulletin Technology Editor Art Samaniego.

    Anti-virus no longer enough

    On the topic of purchasing anti-virus software, all panelists agreed that while it was the best solution more than a decade ago, it’s simply inadequate today though still necessary. “The bad guys are continuously evolving,” said Samaniego, adding that 350,000 new malwares are created daily and cannot easily be detected.

    According to the panel, anti-virus softwares mostly protect against already-existing and known threats. And while they are constantly updated to detect and combat new threats, updates usually take several weeks to reach consumers—by which time, new malware may have already infiltrated devices.

    But that’s not to say users should not have it. According to HP’s Rehman, it’s an important first step in a multi-layered approach to achieve “cyber-resiliency”. “Start with the basics: install anti-malware and anti-virus software, then train and educate employees on cyber security,” he explained.

    Education key to cyber security

    Asked if cybersecurity is important to the education sector especially now that most are learning from home, ePLDT’s Redoble gave a two-pronged answer. “Cybersecurity is important because with students, we have the potential to train and hone cybersecurity experts,” he said, noting that there is a lack of cyber security experts in the country.

    He also emphasized the importance of cyber security in online class setups as malware could prevent teachers from facilitating classes and students from logging in to their online classes.

    Hiring cyber security experts a must for businesses

    This cyber security education isn’t limited to students, however. During the forum, the panel revealed that most businesses in the Philippines are currently very prone to cyber attacks and urged companies to emphasize usage policies and train and educate their employees on cyber security.

    For PLDT, according to Redoble, phishing attacks are regularly stimulated internally. And it has been proven effective as more and more employees have been reporting possible threats before they even happen, as compared to the past when employees did not mind it as much.

    Moreover, the panelists also emphasized the importance of investing in cyber security for businesses and hiring experts who can protect company assets.

    “You need to have someone who can deal with this. For the longest time, businesses in the Philippines have been trying to do everything by themselves…and it has never been successful,” he said.

    He also warned small companies that they are easy targets as compared to large corporations because hackers know they don’t invest in cyber security.

    Less worry with HP and Intel’s innovative hardware security

    But even with all the cyber threats, the information gap Filipinos need to fill in, not to mention the amount of money that businesses need to shell out, Intel Asia’s Chow and Rehman reminded consumers they need not worry too much because companies like HP and Intel have long-been collaborating to produce innovative security solutions pre-installed in their products.

    “For HP, we have been working with partners like Intel to make hardware more intelligent. We are also building smart hardware and software to recover from attacks, which was previously unheard of,” said Rehman.

    Moreover, modern HP PCs and laptops are equipped with “HP Security Solutions” like HP SureSense, which helps prevent never-before-seen infections before they even happen, and HP SureClick, which protects PCs and laptops from malware that lurks on malicious websites and hides in shared attachments and files.

    With these latest security solutions from global technology leaders HP and Intel, Filipinos can rest a bit easier knowing that they have an Artificially Intelligent Security “assistant” protecting them as they go about their daily routines.

    According to Christian Edmond Reyes, managing director of HP Enterprise, the rate of cyberattacks in the past two years is even bigger compared to the rate these past ten years. And this rate may further accelerate as many people work and study at home amid the pandemic. Thus, choosing the right PC for work-from-home or learn-from-home set-up becomes a security decision also.

    REFERENCE:

    Abbey Malvar

    abbey.malvar@stratworks.ph
    +63 917 708 8346