The advocacy of generosity of the Coca-Cola Beverages Philippines, Inc. (CCBPI) remains intact to the needs of the entire community of the world and to the ends of the earth to this day and beyond.
“CCBPI Media Thanksgiving Virtual Event 2023: The World Needs More Santas” is a virtual event participated by selected attendees held on May 13, 2023 to refresh all and make a difference of the activities in the program.
Ms Bea Lim, Managing Director of TeamAsia who hosted the virtual event positively achieved her goal to refresh, inspire and excite the attendees who participated the games, raffle, contest and others of the 2023 media thanksgiving.
As part of the program, Atty. Jorenz Tanda, Corporate and Regulatory Affairs Director of CCBPI welcomes the attendees with a smile to enjoy and feel the happiness of the activities in event in general.
The closing remarks from Ms. Rommin Diaz, External Communications and Sustainability Senior Manager of CCBPI is not the end of the program of “The World Needs More Santas” but it’s a continues advocacy to the entire group, families, friends, associates and customers in the community.
Smiles and happiness remains in the hearts of the attendees who joined the CCBPI Media Thanksgiving Virtual Event 2023: The World Needs More Santas this day and beyond.
The company’s women economic empowerment programs have reached every region and province of the Philippines.
Coca-Cola believes that improving women’s economic conditions enables the creation of more empowered communities. In 2010, the beverage company made a global commitment to empower 5 million women across its value chain by 2020. Today, on International Women’s Day, Coca-Cola announced that it has surpassed its global goal, enabling more than 6 million women through 318 programs across 100 countries. Here in the Philippines, Coca-Cola announced that it has successfully supported the economic empowerment of about 250,000 women retailers all over the Philippines—this represents 21% of the total universe of small sari-sari store owners in the country.
An additional PHP27 million fund targets to help additional 5,000 micro-retailers through Coca-Cola ReSTART program. This program aims to provide financial support and educational resources to help and educate micro-retailers on how to safely operate in times of pandemic.
“Through this program over the last decade, we’ve seen women creating a ripple effect of change. As we move forward in this new decade, we will continue our commitment to fostering gender equality and support women as they challenge the barriers and the Kababae Mong Tao (Unlady-like) narratives in our society,” says Tony del Rosario, president of Coca-Cola Philippines and vice president for franchise operations of the East Region for Coca-Cola ASEAN and South Pacific. “This is good for society, good for business, and good for socio-economic progress.”
A decade ago, the Philippines was selected as one of a handful of global lead markets to pilot the 5by20 initiative. Realizing that the full potential of women can only be achieved by investing and creating an enabling environment where women can succeed, Coca-Cola Philippines has made incredible strides in empowering and advancing women across its value chain. Over the last decade, the 5by20 program has reached all 17 regions and 81 provinces of the country, which includes sari-sari store owners, carinderia owners, repatriated OFWs, artisan women, and women in operations. For those in Coca-Cola’s external value chain, the company provides business skills training, financial services, and peer mentoring support.
Women as the best investment to spur economic growth
The journey of Coca-Cola towards women economic empowerment here in the Philippines started in 2011 with the pilot program of the 5by20 Sari-Sari Stores Training and Access to Resources (STAR) Program. In partnership with the Technical Education and Skills Development Authority (TESDA), the STAR program for the past decade and until today helps women overcome barriers to achieving their full potential.
Through Coca-Cola Philippines’ OFW Re-Integration through Skills and Entrepreneurship Program or OFW RISE, 10,000 returning OFWs can make their dream of having their own business and staying with their family come true. Currently, 2,743 OFWs are enrolled in the program.
Globally-referenced as a case study on effective business-sustainability initiatives and identified as one of the country’s first business training modules that provides Gender Sensitivity Training, the STAR program continues to emphasize the critical role women play in their families and communities, at the same time, in fostering economic growth.
A 2020 report of the program’s impact revealed that 97% of the women participants found the women economic programs beneficial in their business management.
“Coca-Cola Philippines wouldn’t be where it is today without the strategic role that women play as a key pillar of our business success,” says Jonah de Lumen-Pernia, public affairs and sustainability director of Coca-Cola Philippines. “Supporting women and small retailers will always be a priority for us. When women are empowered, their valuable contribution is not only seen within their families nor in the communities; but in the vibrancy of the economy as well.”
Since its inception, Coca-Cola has built many partnerships and engagements anchored in women’s economic empowerment. The STAR Program has evolved into several other initiatives in response to the prevailing needs of women and sub-sectors—working closely with various government agencies, civil society organizations, and micro-finance institutions. To date, the STAR Program has expanded to sub-initiatives such as iSTAR, STAR Ka-Asenso, ReSTART, Women Artisans of Tondo, PASCO, STAR Rebuild, Women REACH, and OFW Rise, which continue to advance the gender equality agenda.
The success of Coca-Cola Philippines’ women economic empowerment journey helped change the lives of many women, allowing them to achieve their full economic potential.
Coca-Cola and women towards a better shared future
Even after a decade of active participation in the sphere of women empowerment, Coca-Cola Philippines understands that supporting women and communities continues to be essential for economies to thrive into the next decade and beyond.
“Since last year, we have pivoted some of our women economic initiatives to support small retailers in restarting and recovering through the pandemic,” del Rosario further added. “Though we have surpassed our 2020 goal here in the Philippines and globally, the story of resilience and empowerment will continue, and we remain committed to helping women and communities thrive in line with our purpose of refreshing the world and making a difference,” he concluded.
Last October 2020, Coca-Cola Philippines and Technical Education and Skills Development Authority (TESDA) launched the STAR program’s digital roadmap, iSTAR. With this program, Coca-Cola Philippines is expected to reach more Filipinos to become economically empowered as entrepreneurs.
The initiatives of Coca-Cola Philippines have produced positive results and unlocked the full economic potential of women through the support of like-minded organizations from the government: TESDA, Department of Labor and Employment (DOLE) – OWWA & NRCO, the Philippine Trade Training Center (PTTC) – an attached agency of the Department of Trade and Industry (DTI), and the Local Government Units (LGUs); civil-society organizations: Small Business Corporations, and USAID; and micro-finance institutions: Tagum City Council of Women (TCCWI), the Negros Women for Tomorrow Foundation (NWTF), First Community Cooperative (FICCO), Alalay Sa Kaunlaran, Inc. (ASKI), and ASA Philippines.
To learn more about the women economic empowerment vision of Coca-Cola, visit https://www.coca-colacompany.com/shared-future/women-empowerment.
REFERENCE:
John Paulo Ondra Caparros
Public Relations Department
Strategic works, Inc.
+638937472 | +639173068591
john.caparros@stratworks.ph
2nd Floor Zaragoza Building, 102 Gamboa Street, Legaspi Village, Makati City PH
Did you find home with music and a bottle of Coke?
There are many things that make us feel at home – laughing and spending quality time with our favorite people, munching on our go-to comfort food along with a refreshing drink, or even listening to a song that brings back precious memories.
When we return to where we feel valued and accepted, when we’re reunited with the things and the people we love, when we look gratefully at our past experiences both good and bad, and when we remember the passions that inspire us, we come home.
These unique instances are our own moments of homecoming. When we recall a special moment, the memory comes with a tune that was playing in the background, a lyric that stood out, a beat that fit the mood, and sometimes even a Coke in hand.
With the perfect jam playing and a bottle of Coca-Cola, simple moments with our friends and family become more fun, more memorable and more uplifting.
Music has always been weaved in the history of Coca-Cola. In the Philippines, each generation remembers a certain song they can relate to the brand, like “Tomorrow’s People” sung by Lilet along with hundreds of teens all over the world, and “Sana” performed by Nikki Gil as she hands over bottles of Coke with a smile while singing an inspiring message.
Now, music and Coca-Cola come together once more to give young music lovers and Original Pinoy Music (OPM) artists a new home at Coke Studio Homecoming.
In line with the Company’s thrust to empower the youth, Coca-Cola tapped into young Filipinos’ love for music through Coke Studio PH in 2017. Coke Studio PH shed the spotlight back on OPM and provided a platform for artists, both veteran and new, to showcase their talents and collaborate.
All-around performer Sam Concepcion
This year, Coca-Cola connects to Filipino teens once again as Coke Studio PH returns to make them feel at home with the familiar sounds of OPM, giving them an avenue to show their love and support for local music.
For its second season, Coke Studio PH also further establishes itself as a hub of Pinoy talent, as it introduces a stellar lineup of local and international Filipino artists across various genres.
While the previous season brought together veteran artists and budding musicians, Coke Studio Homecoming calls Filipino artists who have shared their talents to the world to return to their roots and bridges them with homegrown talents who have yet to stand on the international stage.
Spoken Word Artist Juan Miguel Severo
Among the Season 2 artists are funk-rock band IV of Spades, spoken word artist Juan Miguel Severo, rapper Shanti Dope, hip-hop and R&B artist Quest, Filipina K-Pop sensation Kriesha Chu, singer-songwriter Moira Dela Torre, Fil-Am acoustic/pop singer and YouTube personality AJ Rafael, DJ Patty Tiu, alternative/indie band December Avenue, 22-year-old actor/singer Khalil Ramos, all-around performer Sam Concepcion, multi-awarded singer KZ Tandingan, nine-piece Filipino folk-pop band Ben&Ben, and a surprise artist!
Each episode of the season will focus on the artists’ own stories of homecoming – whether to their homeland, to a memory, or a person – a place or moment where they truly feel they belong.
From this colorful mix of talented Filipino singers and bands, Coke Studio Homecoming will feature groundbreaking collaborations between artists, as well as unique renditions of their songs, each a reflection of what coming home means to them.
“We received such an overwhelming response during the first season of Coke Studio PH and this really inspired us to work harder this second season and explore ways to take it further. Last year, Coke Studio became a home for OPM and now we want to continue and strengthen that legacy, making sure that the younger generation and the new lineup of artists can feel that same sense of belonging,” said Stephan Czypionka, Coca-Cola Philippines Vice President for Marketing.
Coke Ambassadors Lilet, Nikki Gil, and Abra
While uniting teens through music, Coca-Cola takes it a step further by enabling them to do their part for a greater cause. This year, Coca-Cola announced an industry-first goal to collect and recycle the equivalent of every bottle or can it sells globally by 2030—a goal in line with the Company’s vision of a World Without Waste. This is why during all Coke Studio events, Coca-Cola encourages teens to deposit their PET bottles in designated recycling bins. The Coke Studio TuneCycle, a stationary bicycle that also grinds PET bottles, will also be a staple in Coke Studio events. These ground PET bottles will later on be turned into eco-bricks.
Coca-Cola revealed its exciting lineup of artists at the Coke Studio Homecoming Launch on September 1, 2018 at the World Trade Center in Pasay City. During the event, memorable Coke Ambassadors Lilet, Nikki Gil, and Abra performed a mash up of iconic Coca-Cola songs, Tomorrow’s People and Sana.
Catch all seven episodes of Coke Studio Homecoming, as well as its Christmas special, every Sunday, starting September 16 on ABS-CBN at 11:15 a.m. and on the official YouTube Channel (YT.com/CokeStudioPH). There are plenty of mash-ups, covers, and surprises in store so stay tuned and let the sounds of OPM call you home!
About TheCoca-ColaCompany
The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries. In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, we employ more than 700,000 people, bringing economic opportunity to local communities worldwide. Learn more at Coca-Cola Journey at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.
Coke Studio returns with an amazing line up of local and international artists .
There are many things that make us feel at home – laughing and spending quality time with our favorite people, munching on our go-to comfort food along with a refreshing drink, or even listening to a song that brings back precious memories.
When we return to where we feel valued and accepted, when we’re reunited with the things and the people we love, when we look gratefully at our past experiences both good and bad, and when we remember the passions that inspire us, we come home.
These unique instances are our own moments of homecoming. When we recall a special moment, the memory comes with a tune that was playing in the background, a lyric that stood out, a beat that fit the mood, and sometimes even a Coke in hand.
With the perfect jam playing and a bottle of Coca-Cola, simple moments with our friends and family become more fun, more memorable and more uplifting.
Now, music and Coca-Cola come together once more to give young music lovers and Original Pinoy Music (OPM) artists a new home at Coke Studio Homecoming.
Juan Miguel Severo
In line with the Company’s thrust to empower the youth, Coca-Cola tapped into young Filipinos’ love for music through Coke Studio PH in 2017. Coke Studio PH became a haven where the diversity of OPM was celebrated.
This year, Coca-Cola connects to Filipino teens once again as Coke Studio PH returns to make them feel at home with the familiar sounds of OPM, giving them an avenue to show their love and support for local music.
IV OF SPADES
Kriesha Chu
For its second season, Coke Studio PH also further establishes itself as a hub of Pinoy talent, as it introduces a stellar lineup of local and international Filipino artists across various genres.
While the previous season brought together veteran artists and budding musicians, Coke Studio Homecoming calls Filipino artists who have shared their talents to the world to return to their roots and bridges them with homegrown talents who have yet to stand on the international stage.
Sam Concepcion
Patty Tiu
From this colorful mix of talented Filipino singers and bands, Coke Studio Homecoming will feature groundbreaking, new collaborations between artists, as well as unique renditions of their original songs.
Coke Ambassadors will also find their way back home this season, as Coke Studio Homecoming features familiar faces, including the brand’s most memorable endorsers and Coke Studio artists from the first season.
Ben&Ben
December Ave
“We received such an overwhelming response during the first season of Coke Studio PH and this really inspired us to work harder this second season and explore ways to take it further. Last year, Coke Studio became a home for OPM and now we want to continue and strengthen that legacy, making sure that the younger generation and the new lineup of artists can feel that same sense of belonging,” said Stephan Czypionka, Coca-Cola Philippines Vice President for Marketing.
Khalil Ramos
Quest
While uniting teens through music, Coca-Cola takes it a step further by enabling them to do their part for a greater cause. This year, Coca-Cola announced an industry-first goal to collect and recycle the equivalent of every bottle or can it sells globally by 2030—a goal in line with the Company’s vision of a World Without Waste. This is why during all Coke Studio events, Coca-Cola encourages teens to deposit their PET bottles in designated recycling bins. The Coke Studio TuneCycle, a stationary bicycle that also grinds PET bottles, will also be a staple in Coke Studio events. These ground PET bottles will later on be turned into eco-bricks.
AJ Rafael
Moira Dela Torre
Coca-Cola will reveal its exciting lineup of artists at the Coke Studio Homecoming Launch on September 1, 2018 at the World Trade Center in Pasay City. There’s plenty more in store so stay tuned and let the sounds of OPM call you home!
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries. In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, we employ more than 700,000 people, bringing economic opportunity to local communities worldwide. Learn more at Coca-Cola Journey at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.
Alex Pastor
(063) 920 968 0241
alex.pastor@stratworks.ph
Coc-Cola PH Region
Public Affairs & Communications
24th Floor, Net Lima Building,
5th Avenue cor. 26th Street,
Bonifacio Global City, Taguig 1634
(063) 849 8222
