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Tag: Coca-Cola

  • Coca-Cola illuminates sites to spread bright Christmas magic nationwide

    Coca-Cola illuminates sites to spread bright Christmas magic nationwide

    Coca-Cola illuminates sites to spread bright Christmas magic nationwide this year.

    Christmas is a cherished tradition in the Philippines that embodies joy, hope, and togetherness. It’s a time when families reunite, communities come alive with parol and carols, and even the simplest gatherings become moments of magic.

    Staying true to the spirit of spreading happiness all year round, Coca-Cola Europacific Aboitiz Philippines (CCEAP)—the bottling partner and official distributor of Coca-Cola products in the country—brings to life its highly anticipated annual Christmas light-up across its sites.

    This year, over 30 CCEAP sites in Luzon, Visayas, and Mindanao shines bright with the theme “Bituin ng Pag-asa: Guiding Light for a Brighter Future.” Each lighted site serves as a beacon of festive cheer and Filipino spirit, celebrating the enduring hope that binds communities and uplifts spirits.

    This long-standing tradition honors the total beverage company’s nearly 9,000-strong workforce, whose dedication ensures that Coca-Cola products reach homes and its customers—keeping communities refreshed every single day.

    The annual Christmas light-up has turned Coca-Cola’s sites into local attractions nationwide, drawing visitors and hosting shared moments among friends and families. Among the sites are Naga, Santa Rosa, Calasiao, Iloilo, Misamis Oriental, and Davao. In Santa Rosa, the light-up complements its iconic landmark of giant Coca-Cola cans, making it a must-see destination during the holidays.

    Associates at Coca-Cola’s Calasiao Plant smile as they transform the site into a festive spectacle. This is part of CCEAP’s yearly tradition of coming together to light up their different sites to spread Christmas cheer.

    Festive lights illuminate the Coca-Cola Tarlac Distribution Center, celebrating the joy and hope that its associates bring communities year-round.

    Each light-up installation was conceptualized by CCEAP associates, and uses ornaments handcrafted using recycled and upcycled materials. These displays reflect what makes a Filipino Christmas truly special: making celebrations meaningful by finding joy in the simple act of coming together. Adding to the festive spirit, the iconic Coca-Cola Christmas Truck continues its journey across the country, spreading the magic of Christmas wherever it goes.

    Coca-Cola’s Ilocos Plant shines bright as it’s decked with Christmas decorations conceptualized and handcrafted by Coca-Cola associates.

    In celebrating Christmas, CCEAP also honors the passion and perseverance that carried communities through challenging times, including the numerous natural disasters that the country has faced this year. CCEAP stands alongside the communities it serves in times of need by mobilizing relief efforts, ensuring the safety of its people, and delivering safe drinking water and essential supplies to those affected.

    “In every challenge Filipinos faced this year, there was always a reason to hold on to hope, and we are deeply grateful for the dedication and support of our people and the communities we serve,” said Gareth McGeown, President and CEO of CCEAP. “As we continue the Coca-Cola tradition of lighting up our sites, we aim to spark joy and serve as a beacon of hope not just for the holidays, but as we look ahead to a brighter, more promising tomorrow. Because even in the most difficult times, hope shines brightest when people come together,” added McGeown.

    Having been woven into the fabric of Filipino culture for over 113 years, CCEAP has been an integral part of Filipino festivities—from beloved beverages enjoyed during everyday occasions to delivering refreshment, sparking shared moments, and bringing an extra light to life during the holidays.

    CCEAP is locally rooted and deeply connected to the communities it serves, with products proudly made by Filipinos, for Filipinos. With a vast footprint spanning 18 manufacturing sites, and nearly 70 distribution and sales offices, CCEAP remains committed to uplifting communities nationwide all year round.

    About Coca-Cola Europacific Aboitiz Philippines (CCEAP)

    Coca-Cola Europacific Aboitiz Philippines (CCEAP)—the bottling partner and official distributor of Coca-Cola products in the Philippines — operates across 18 manufacturing facilities and almost 70 distribution centers and sales offices nationwide, offering 20 brands in its beverage portfolio and employing around 9,000 Filipinos. Formerly Coca-Cola Beverages Philippines Inc. (CCBPI), CCEAP is jointly owned by Coca-Cola Europacific Partners (CCEP) and Aboitiz Equity Ventures, Inc. (AEV) following the completed acquisition on 23 February 2024. CCEAP remains committed to its vision of refreshing Filipinos and making a difference across the Philippines through its great people, great beverages, great execution, and great partners, all while keeping sustainability at the heart of its operations.

    Reference & Media Contact:

    Ms. Ericka Louise

    Media and Influencer Relations Officer

    ARDENT COMMUNICATIONS, INC.

  • Coca-Cola Beverages Philippines, Inc. is now Coca-Cola Europacific Aboitiz Philippines

    Coca-Cola Beverages Philippines, Inc. is now Coca-Cola Europacific Aboitiz Philippines

    Why Coca-Cola Beverages Philippines, Inc. changed its name to Coca-Cola Europacific Aboitiz Philippines (CCEAP)?

    Through its Facebook Page, on January 15, 2025, Coca-Cola Beverages Philippines were thrilled to announced of its new Company Name: Coca-Cola Europacific Aboitiz Philippines (CCEAP).

    Coca-Cola Europacific Aboitiz Philippines (CCEAP)’s commitment to refreshing the Philippines and making a difference as Coca-Cola Tigers remains the same – dedicated to winning in the market, committed to supporting each other, and passionate about writing the next chapter of Coca-Cola’s journey.

  • Coca-Cola Foodmarks has launched Coca-Cola Foodmarks Vigan

    Coca-Cola Foodmarks has launched Coca-Cola Foodmarks Vigan

    Coca-Cola Foodmarks has launched Coca-Cola Foodmarks Vigan held on December 10, 2024 at Cafe Evelyn in La Casa Blanca De Vigan Hotel, Vigan City, Ilocos Sur.

    Coca-Cola Foodmarks Vigan is the first Coca-Cola Foodmarks Philippines in North Luzon, another world-class food capitat, historic city of Vigan.

    With the invitation of Ms. Erica Atonito, Brand PR Director of REDTORCH COMMUNICATIONS, the PR agency of Coca-Cola Philippines, I joined to celebrate Vigan’s rich culinary heritage and highlight its iconic dishes through Coca-Cola’s Foodmarks in Vigan.

    Coca-Cola Foodmarks Vigan is mission to refresh the residences and tourists in the community, promote tourism and uplift the livelihood in Vigan City and beyond.

    Walk the cobblestones and step in Vigan’s rich heritage. Bite into the best of Vigan: Bagnet, Pakbet, and other Ilocano specialties, great with Ice-Cold CoCa-Cola.

  • Coca-Cola Beverages Philippines Inc.’s (CCBPI) Tapon-to-Ipon: Basta Klaro, Panalo!

    Coca-Cola Beverages Philippines Inc.’s (CCBPI) Tapon-to-Ipon: Basta Klaro, Panalo!

    Who else want to trade in your used clear PET plastic bottles for Coca-Cola products?

    Coca-Cola’s mission to refresh the Philippines and make a positive impact in the diverse communities and beyond.

    Coca-Cola Philippines has been engaging closely with various communities nationwide through the Tapon-to-Ipon: Basta Klaro, Panalo! PET (polyethylene terephthalate) bottle collection and recycling program. Every diverse persons in the diverse community has a story to tell or share about inspiring stories of collective community action as we pursue our goal of building a world without waste.

    Tapon to Ipon: Basta Klaro, Panalo! is Coca-Cola Beverages Philippines Inc.’s (CCBPI) nationwide collection program for used clear PET plastic bottles of any brand. The goal is to direct all collected bottles to PETValue Philippines for recycling.

    How to participate?

    Together with Coca-Cola network of MSMEs (sari-sari stores, distributors and wholesalers), they set-up Tapon to Ipon collection store hubs across the country to collect used clear PET plastic bottles, regardless of brand.

    Polyethylene terephthalate or PET is a form of polyster used to make packaging for food and beverages, and many other consumer products. PET is 100% recyclable an is one of the most sustainable materials for packaging!

    Plastic bottles that can be exchanged via Tapon to Ipon:

    1. PET-CLASSIFIED BEVERAGE BOTTLE – any beverage brand drinking bottle with ♲.
    2. CLEAN – no residue, no dirt, no smell.
    3. CLEAR – colorless and transparent.
    4. DRY – No remaining liquid inside.

    DRINK and be sure to empty your bottle.

    CRUSH your bottle and seal with cap.

    RECYCLE your bottle by dropping them off at our booth or collection hubs.

    Acceptable criteria for PET bottles that should be separated from other plastics.

    Tapon to Ipon: Basta Klaro, Panalo is Coca-Cola Beverages Philippines Inc.’s (CCBPI) nationwide collection program for post-consumer clear PET plastic bottles of any brand. Their goal is for all collected bottles to ultimately end up in PETValue Philippines.

    PETValue Philippines is the country’s pioneering food grade bottle-to-bottle recycling facility and CCBPI’s joint venture with Indorama Ventures – a global sustainable chemical company.

    Let’s continue working together of Coca-Cola’s global World Without Waste commitment this day & beyond. #WorldWithoutWaste! #TaponToIpon #BastaKlaroPanalo

    Reference & Media Contact:

    Coca-Cola Beverages Philippines Inc.

    Ashleigh Lavezares

    Media and Influencer Relations Associate

    Ardent Communications, Inc.

    (63+) 906 406 8711 | Facebook

  • Coca-Cola Foodmarks Philippines Advocate Tourism and Uplift the Livelihood in the Diverse Communities

    The creation of Coca-Cola Foodmarks Philippines is with a purpose to advocate Tourism and Uplift the Livelihood in the Diverse Communities. Coca-Cola Company and Coca-Cola Philippines have the intention to Refresh the Filipinos and making a difference in the Philippines in every diverse communities and beyond.

    Coca-Cola Foodmarks Philippines advocates the diverse persons in the diverse communities in every diverse nations and beyond, to discover the best-kept favorites, uncover rich, flavorful stories, and diverse recipes through the Coca-Cola Foodmarks.

    Coca-Cola Foodmarks Philipines has recently unveiled Coca-Cola Foodmarks Vigan, the first Coca-Cola Foodmarks in North Luzon of the Philippines. The launch of Coca-Cola Foodmarks Vigan was held on December 10, 2024 at Cafe Evelyn in La Casa Blanca Vigan Hotel, Vigan City, Ilocos Sur.

    Currently, Coca-Cola Foodmarks Philippines had established Coca-Cola Foodmarks Binondo, Coca-Cola Foodmarks Iloilo and Coca-Cola Foodmarks Boracay to discover the best kept favorites of the Coca-Cola Foodmarks near you.

    The Philippines was Coca-Cola’s first market in Asia to begin local bottling operations and Coca-Cola continues to Go Beyond Good *GOBEYONDGOOD as a business by continuously supporting safe water access programs in over 250 communities, empowering around 250,000 women entrepreneurs through training and peer mentoring, and accelerating packaging collections and recycling under its global World Without Waste initiative.

    Department of Trade & Industry (DTI), Coca-Cola and partners has roll out Tatak Matatag na Negosyo (TMN) to empower MSMEs. TMN is a sustainable stores movement which aims to assist micro, small, and medium enterprises in becoming future-proof, resilient, and sustainable.

    Find Foodmarks near you to discover these best-kept favorites great with Ice-Cold Coca-Cola this day & beyond.

  • Vigan City: Coca-Cola Foodmarks Vigan – Historic Streets, Authentic Eats & Ice-Cold Coca-Cola

    Coca-Coca Foodmarks has launched another world class food capital in Vigan City. On December 10, 2024, I attended the launch of Coca-Cola Foodmarks Vigan that was held at Evelyn Cafe in La Casa Blanca Vigan Hotel, Vigan City, Ilocos Sur, Region 1 (Ilocos Region), Philippines.

    Coca-Cola Foodmakrs Vigan is considered as the first Coca-Cola Foodmarks in North Luzon of the Philippines. The event was themed: “Coca-Cola Foodmarks, Historic Streets, Authentic Eats, Ice-Cold Coca-Cola”. The team of Coca-Cola Philippines is into mission and advocacy to promote not only tourism but the local cuisines and delicacies of Vigan. To support and promote the best of Vigan: Bagnet, Pakbet and other Ilocano Specialties in the diverse communities in this nation and entire world.

    The partnership of The Coca-Cola Philippines thru Coca-Cola Foodmarks, Local Government Unit (LGU) of Vigan and residences in the community are necessary to achieve its goal to uplift the livelihood and tourism in Vigan City.

    Coca-Cola Foodmarks will transform all local food maps in the global landmarks. Sharing the rich’s people of Filipino meaning in the world, from Vigan’s iconic dishes, to other regions by the foods this day & beyond.

    Let’s support and visit the Coca-Cola Foodmarks of the Historic Streets in Vigan and experience Authentic Eats of the best of Vigan: Bagnet, Pakbet and other Ilocano Specialties, great with Ice-Cold Coca-Cola.

  • Coca-Cola Foodmarks: Coca-Cola Foodmarks Vigan Launch – A World Class Food Capital

    Coca-Cola Foodmarks: Coca-Cola Foodmarks Vigan Launch – A World Class Food Capital

    Coca-Cola Foodmarks Philippines has launched another world class food capital, the historic city of Vigan.

    The Coca-Cola Foodmarks Vigan Launch was held on December 10, 2024, at Cafe Evelyn in La Casa Blanca Vigan Hotel, Vigan City, Ilocos Sur, Philippines organized by Coca-Coca Philippines in partnership with the Local Government Unit (LGU) and local restaurant owners in the community.

    Mr. Ancher Cua, a freelance wedding and event host (emcee) in Ilocos Region and Metro Manila, Philippines, hosted the launch of Coca-Cola Foodmarks Vigan attended by the Coca-Cola Team, Vigan LGU, media and guests.

    Coca-Cola Foodmarks Vigan is the first Foodmarks in North Luzon, according to Mr. Josh Montales, Franchise Operations Manager for North Luzon of Coca-Cola Philippines. He mentioned that the vision of Coca-Cola Foodmarks, is transform all local food maps in the global landmarks. Sharing the rich’s people of Filipino meaning in the world, from Vigan’s iconic dishes, to other regions by the foods.

    The Coca-Cola Team want every corner of the Philippines to shine on the global stage. On behalf of Coca-Cola Philippines, Mr. Montales extend the heartfelt gratitude to the City of Vigan for embracing the said event. Together we are celebrating the best of Filipino culture and of course our love for good food. He was also grateful of the pilars of Vigan Culinary, the restaurant owners.

    During the event, Ms. Joane Gutierrez of Coca-Cola Philippines stated that Vigan is more than just a Unesco heritage site. It is a living testament to the harmonious value of Filipino, Spanish, Chinese and indigents influences. A cultural mosaic that continues inspire in the life visitors from around the world. And the sanctuary of this vibrant heritage is food. Our universal language that brings people in the world.

    Coca-Cola Foodmarks is being launched in the City that has mastered the art of flavor and hospitality. This initiative is not only the joy of eating, but also the stories, traditions and hard work behind every dishes.

    With Coca-Cola Foodmarks, we aim to shine the spotlight on the culinary items in its establishments that define the kind of experience across the Philippines. She also mentioned her heartful gratitude to the visionaries, collaborators and everyone who made this project possible. Not this last as serve as a symbol of started commitment to preserving the culinary heritage.

    To celebrating excellence and to create the moments of joy, one meal and one Ice-Cold Coca-Cola. Let’s toast this partnership to the continued success of culinary scene and to the joy of food the bring us all together.

    Mr. Mr. Maverick Tan, Commercial Unit Director for North Luzon Coca-Cola Philippines stated that they are in Vigan City to promote not only tourism but the local cuisines and delicacies of Vigan. This is not just putting bagnet or your favorite local delicacies in the mouth of the Philippines but in the entire world.

    He also mentioned that this is us really making difference as we promote the culture authentic food tourism and everything. So, really have to be the partnership of the local government unit, the residences in the community and to uplift the livelihood and tourism in Vigan. According to Mr. Tan, hoping that this is not just the first and the last, but the many collaboration we can do. He also encouraged the guests in the event, to really enjoy, have a meal, not just get in with friends or the people together, but to make memories unleash the real magic of Coca-Cola and make this day extra especial.

    Lastly, he invited the guest and attendees of the Coca-Cola Foodmarks Vigan Launch, to go out, walk the entire streets and try the authentic food, especially for local restaurant owners in Vigan and enjoy it, and make it extra special with Ice-Cold Coca-Cola.

    The Launch of Coca-Cola Foodmarks Vigan themed dubbed as “Coca-Cola Foodmarks, Historic Streets, Authentic Eats, Ice-Cold Coca-Cola”.

    Coca-Cola Foodmarks has launched another historic and world class food capital in Vigan City. With the historic city, walk the cobblestones and step into Vigan’s rich heritage. Bite into the best of Vigan: Bagnet, Pakbet, and other Ilocano specialties great with Ice-Cold Coca-Cola. Mangan tayon! Coca-Cola Foodmarks Historic Streets Authentic Eats Ice-Cold Coca-Cola this day & beyond.

    #CocaColaPH #CocaColaFoodmarks #CocaColaFoodmarksVigan #FoodmarksVigan #IceColdCocaCola

    Media Contact:

    Erica Atonito

    Brand PR Director

    REDTORCH COMMUNICATIONS

    2nd Floor, The Strip at Circulo Verde, Calle Industria, Bagumbayan, Quezon City

  • Coca-Cola Foodmarks Vigan Launch

    Coca-Cola Foodmarks Vigan Launch

    Coca-Cola Beverages Philippines, Inc. has launched Coca-Cola Foodmarks Vigan held on December 10, 2024 at Cafe Evelyn in La Casa Blanca Vigan Hotel, Vigan City, Ilocos Sur, Region 1 (Ilocos Region), Philippines hosted by Ancher Cua, a freelance wedding and event host (emcee) in Ilocos Region and Metro Manila, Philippines.

    Coca-Cola Foodmarks Vigan Launch was led by Mr. Josh Montales, Franchise Operations Manager for North Luzon of Coca-Cola Philippines, Mr. Maeverick Tan, Commercial Unit Director for North Luzon, Coca-Cola Team and Vigan LGU Team.

    According to Mr. Mr. Maverick Tan, Commercial Unit Director for North Luzon Coca-Cola Philippines. they are in Vigan City to promote not only tourism but the local cuisines and delicacies of Vigan. This is not just putting bagnet or your favorite local delicacies in the mouth of the Philippines but in the entire world.

    He also mentioned that this is us really making difference as we promote the culture authentic food tourism and everything. So, really have to be the partnership of the local government unit, the residences in the community and to uplift the livelihood and tourism in Vigan. And hoping that this is not just the first and the last, but the many collaboration we can do, according to Mr. Tan.

    He also encouraged the guests in the event, to really enjoy, have a meal, not just get in with friends or the people together, but to make memories unleash the real magic of Coca-Cola and make this day extra especial. Lastly, he invited the guest and attendees of the Coca-Cola Foodmarks Vigan Launch, to go out, walk the entire streets and try the authentic food, especially for local restaurant owners in Vigan and enjoy it, and make it extra special with Ice-Cold Coca-Cola.

    Coca-Cola Foodmarks has launched another historic and world class food capital in Vigan City. With the historic city, walk the cobblestones and step into Vigan’s rich heritage. Bite into the best of Vigan: Bagnet, Pakbet, and other Ilocano specialties great with Ice-Cold Coca-Cola. Mangan tayon! Coca-Cola Foodmarks Historic Streets Authentic Eats Ice-Cold Coca-Cola this day & beyond.

    Media Contact:

    Erica Atonito

    Brand PR Director

    REDTORCH COMMUNICATIONS

    2nd Floor, The Strip at Circulo Verde, Calle Industria, Bagumbayan, Quezon City

    #CocaColaPH #CocaColaFoodmarks #CocaColaFoodmarksVigan #FoodmarksVigan #IceColdCocaCola @cocacolaph Coca-Cola Coca-Cola Erica Atonito