Manila, Philippines – Global lighting solutions leader Godox has officially made its mark in the Philippines with a landmark launch event held on August 19, 2025, at Shooting Gallery Studios, Makati City, hosted by JG Distribution.
Timed perfectly with World Photography Day, the launch gathered hundreds of creatives – photographers, videographers, filmmakers, directors, content creators, and industry professionals – for an immersive, hands-on show case of Godox’s latest innovation in professional lighting technology.
Empowering Creativity Through Innovation
Since its funding in 1993, Godox has been at the forefront of professional lighting solutions, pushing the boundaries of technology to make world-class tools accessible to both professionals and aspiring creators. From studio photography to large-scale film productions, Godox products have become trusted tools for storytellers around the globe.
Guided by the mission to provide “lighting solutions that empower creativity,” Godox believes every idea deserves the right tools to shine. Its entry into the Philippine market marks a new chapter of support for local creatives, equipping them with the technology to bring their visions to life.
A celebration of Creativity
The launch event served not only as a product showcase but also as a celebration of the Filipino creative community. The program opened with remarks from JG Distribution Founder and Vice President Jill Tan, followed by insights from Ally Xiong of Godox Global and a product presentation from Mulawin Galang, Godox Philippines Brand Manager.
Adding depth to the program were testimonial videos from two of the country’s top equipment rental companies, CMB Film Services Inc. and RSVP Film Studios. Kirk Baltazar of CMB shared that ‘the majority of the lights we are now using are Godox,” underscoring the brand’s growing dominance in professional production environments. Likewise, Rafa Laperal of RSVP Film Studios spoke about how Godox lighting has strengthened their workflow and offered reliable solutions for high-demand projects. Their endorsements highlighted Godox’s reputation as a trusted partner for industry leaders and professionals.
The afternoon was capped by the live contract signing of the Godox Ambassadors, solidifying the brand’s commitment to working closely with Filipino creators. By evening, the celebration continued with interactive “touch and try” stations, launch-exclusive promos, raffle prizes, and a high-energy live performance from OPM favorite Mayonnaise.
Spotlight on Godox Ambassadors
A highlight of the launch was the introduction of the firs-ever Godox Ambassadors in the Philippines – a diverse group of renowned creatives who represent excellence in photography, videography, and visual storytelling:
- Abigail Miguel
- Arlu Nepomuceno
- Chapters by Mayad
- Jay Tablante
- Ricky Ladia
- Toto Villaruel
- Treehouse Story
Partners in Innovation
The launch was made possible with the support of global and local partners who share the vision of empowering creators. Brand partners included Scandisk, Sony, Canon, Blackmagic, Lumix, Audio-Technica, Shure, Zoom, IM Rentals, Atomm Studios, Mono Studios, and I Am Abi Masterclass.
To complete the experience, food and beverage partners such as Soimai House, Empanada Royale, Dydo Blend, Naru Cafe, Nutritzz, Sip Water, and Tomoro Coffee kept guests energized and connected throughout the day.
Building a Creative Community
The Godox Philippines launch stood out as one of the most significant creative gatherings of the year, uniting hundreds of the country’s brightest talents under one roof.
“This launch is more than just about products – it’s about building a community where Filipino creators can be inspired, equipped, and empowered,” said Jill Tan, Founder & Vice President of JG Distribution.
About Godox
Founded in 1993, Godox is a global leader in professional lighting solutions, dedicated to empowering photographers, videographers, filmmakers, and creators worldwide. With a commitment to innovation, quality, and accessibility. Godox products are now trusted in more than 150 countries.
About JG Distribution
JG Distribution is one of the Philippines’ leading distributors of creative technology brands, bringing world-class tools and innovations to local creatives through retail, distribution, and community initiatives.
Reference & Media Contact:
Dea – Marketing, jgsuperstore@gmail.com
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