Tag: Bangko Sentral ng Pilipinas

  • Camella Forecasts Multigenerational Living as the Next Frontier in Philippine Real Estate

    Camella Forecasts Multigenerational Living as the Next Frontier in Philippine Real Estate

    Multigenerational living—where grandparents, parents, children, and extended relatives reside within a single household—has long been a hallmark of the Filipino way of life. Deeply rooted in the spirit of bayanihan, the collective sense of unit, it embodies a social landscape where emotional bonds, practical interdependence, and cultural continuity are valued in equal measure. Historically prevalent in ancestral homes, this living arrangement has become increasingly common in urban and suburban contexts, driven by economic realities, demographic shifts, and shifting real estate market dynamics.

    Why Do Filipino Families Choose Multi-Generational Living

    Recognizing the Filipino tradition of extended families living under one household, Camella has introduced multigenerational homes, designed with ample living spaces that foster privacy and interaction.

    Over the years, the Philippine housing sector has undergone significant transformations, underscoring the resilience and adaptability of the residential model. Data from the Philippine Institute for Development Studies (PIDS) show that extended or multi-family households increased from 25 percent in 1990 to 29 percent in 2020, while homes for nuclear families declined from 71 percent to 61 percent over the same period. Figures from the Bangko Sentral ng Pilipinas also note that escalating property prices—up to 6.5 percent year-on-year as of 2022—combined with inflationary pressures and metropolitan congestion, have made multigenerational homeownership a pragmatic and financially feasible strategy, enabling families to consolidate resources, secure premium locations, and invest in real estate properties as a form of inheritance.

    Design imperatives for a dynamic market

    For real estate, this creates opportunities to reimagine residential design to meet the needs and preferences of larger, more complex households. Homes must be configured with privacy to foster shared experiences while allowing each generation the autonomy they require. Adaptability has also emerged as a critical priority, with flexible spaces that provide shifting functions, provisions for auxiliary kitchens, and convertible open or enclosed areas, ensuring the house they purchased remains relevant through decades of change.

    Inclusivity further strengthens the appeal of a multigenerational home. Accessibility features such as step-free entries, wider doorways, and non-slip flooring enable senior family members to age in place with comfort, while enhancing safety for all. Aesthetic harmony is given equal importance, as designs that merge traditional architectural cues with modern styling can resonate across age groups—satisfying the sentimental preferences of older residents while aligning with the contemporary tastes of younger residents.

    A home for generations

    Camella continues to uphold its mission of making homeownership attainable and adaptable to the aspirations of Filipino families, ensuring that every generation finds a space they can truly call their own.

    Camella has taken a key step toward meeting this demand with its newest premium residential line, crafted for multigenerational living. Designed to reflect the aspirations of Filipinos in extended households, it offers expansive house models, including Fiona, Gianna, and Hera, ranging from 140 to 170 square meters, on lot sizes from 130 square meters, giving ample configurations for multiple private retreats and communal gathering zones.

    Through intentional planning, bedrooms provide privacy for each generation, while expansive kitchens—often with auxiliary cooking areas—anchor forever homes as functional and social sanctuaries. Open-plan living and dining areas allow for flexibility, easily transforming to host milestone celebrations or quiet evenings of shared success. Outdoor features, such as balconies, pocket gardens, patios, and carports, extend the livable space, offering both routine and recreational benefits.

    Adding a distinctive edge to its residential portfolio, Camella also introduces three-storey townvillas called Tiara and Chiara—housing innovations designed for hybrid home-and-work lifestyles. These residences are ideal for pioneering professionals seeking to integrate career and home life seamlessly, as well as expanding entrepreneurs who require multipurpose spaces for both living and running a business.  With dedicated floors that can be configured as private workspaces or family quarters, the townvillas deliver the versatility needed to meet the diverse requirements of today’s multigenerational households.

    As family structures diversify, Camella expands its residential portfolio with house models tailored to every life stage. For growing households of Overseas Filipinos, Camella offers spacious configurations to accommodate the dynamics of family life. Recognizing the Filipino tradition of extended families living under one household, it has introduced multigenerational homes, designed with ample living spaces that foster privacy and interaction.

    Camella has continually evolved to meet the changing needs of Filipino families, setting the standard for future residential neighborhoods and creating a benchmark for accessible yet aspirational living. Through its modern editions, Camella continues to uphold its mission to make homeownership not only attainable but also adaptable to the aspirations of Filipino families, ensuring that every generation finds a space they can truly call their own.

    The next frontier in Philippine housing

    Camella has continually evolved to meet the changing needs of Filipinos, setting the standard for future residential neighborhoods and creating a benchmark for accessible yet aspirational living.

    In a nation where family is both foundation and framework, the residential developments that will lead the market are those designed for all generations. By adapting cultural insight, market intelligence, and future-ready design, Camella not only responds to a growing housing segment—it defines it. These are homes that honor tradition while embracing innovation, creating living spaces that stand as legacies: adaptable, inclusive, and attuned to the evolving lives of the Filipino families who will call them their own.

    The Philippines’ largest homebuilder

    Camella is the flagship brand of the Philippines’ largest integrated property developer, Vista Land, providing homeowners with over 600,000 homes in 1,250 beautifully designed communities across  49 provinces and 147 key cities and municipalities.

    The leading and preferred housing brand with a nationwide geographic reach, Camella builds thriving communities that embody innovation and progress with family and community life at its center, creating a legacy of value for generations to come.

    The new Camella home series honors tradition while embracing innovation, creating living spaces that stand as legacies: adaptable, inclusive, and attuned to the evolving lives of the Filipino who will call them their own.

    To know more about Camella and its developments across the islands, visit www.camella.com.ph and follow @CamellaOfficial. Make your forever home a reality!

    REFERENCE:

    Ralph Raymond Rufino

  • BDO Foundation PH teaches financial education to kids  through storytelling

    BDO Foundation PH teaches financial education to kids through storytelling

    A boy who succeeds in getting his dream toy, an enterprising high school student who uses her creativity to earn income, and a modified version of a well-loved folk song—these are just some of the content used to teach youngsters the value of saving money and preparing for the future.

    The materials, which come in the form of videos, are part of the training tools developed by BDO Foundation, the Department of Education (DepEd) and Bangko Sentral ng Pilipinas (BSP) to promote financial education among public school students from kindergarten all the way to senior high school.

    Gandang Girlie Video –  “Ganda ni Girlie,” describes how a high school student’s resourcefulness and creativity help her earn income even in her youth. 

    “Young people are into watching videos. We thought it would be best to come up with financial literacy videos that would not just entice, but more importantly, educate them,” said BDO Foundation president Mario Deriquito.

    He also said the strategy to leverage storytelling and music was meant to provide entertainment while educating children on the very important subject of personal finance.

    Savings from her earnings
    Savings from her earnings

    “The beauty of stories and songs is that they are easy to remember. Kids appreciate the materials better because they can easily imagine being the characters in the stories. This makes the materials so powerful in teaching and inspiring,” Deriquito continued.

    Five financial education videos for students have been released to date. These aim to catch students’ attention and enable them to learn about the value of money at the same time.

    The said tools, developed by BDO Foundation in partnership with DepEd and BSP, were deployed to public schools nationwide by virtue of DepEd Memo No. 32, series of 2019, signed by DepEd Secretary Leonor Briones.

    Finishing touches for her springless notebook business

    The videos include “Walk Hard for the Money,” which tells of an elementary school boy who chooses to walk to school instead of commuting despite being given allowance. Along with other money-making efforts, these eventually pay off, allowing him to buy an electric scooter, which he later rides to school.

    Another video, “Bente Bente,” conveys the same message to young school children to the tune of “Tong Tong Pakitong-kitong.”

    Inspired by the Filipino folk song Magtanim ay Di Biro, “Umutang ay Di Biro” also uses music to tell older students to save their allowance, limit spending and pay debts on time.

    Newspaper fund drive from her neighbors & sells it to nearby junkshops

    Ganda ni Girlie,” meanwhile, describes how a high school student’s resourcefulness and creativity help her earn income even in her youth.

    “Save to Have a Million: Junior Edition” discusses the right attitudes in handling money through a game show.

    Other than the videos for the students, the financial literacy learning tools also include lesson plans, discussion guides, and financial education videos for teachers and non-teaching personnel.

    Ice Candy business during weekends

    “It is very important that the students start the habit of saving while they’re young,” Deriquito emphasized. “This is our strategy for greater financial inclusion among Filipinos in the long run.”

    A survey conducted by global financial services firm Standard & Poor’s revealed that only 25% of Filipino adults are financially literate. This is lower than the global average of 33%.

    “We hope that the videos encourage the students not just to live for the moment, but prepare for their future by saving and spending wisely now,” Deriquito added.

    Barbecue Outside her village area with the help of her relatives taking turns in grilling then selling it.

    BDO Foundation will be developing more financial education materials together with DepEd and BSP in the future.

    The foundation also has financial education programs for overseas Filipino workers and their families, army personnel and their families, and small farmers. Its programs will further be discussed in a web series on YouTube.

    BDO Foundation is the corporate social responsibility arm of BDO Unibank.