DULDULAO DOT NET This Day & Beyond

Tag: Agawan Festival

  • A Taste of the Islands: URC Flour’s ‘SUGOD BAKERY’ Showcases the Best of Regional Bread Culture

    A Taste of the Islands: URC Flour’s ‘SUGOD BAKERY’ Showcases the Best of Regional Bread Culture

    URS Flour’s ‘SUGOD BAKERY’ showcases the Best of Regional Bread Culture in the Philippines.

    Every province in the Philippines has a story, and more often than not, that story is told through its bread. From the crusty, carabao-shaped Pinagong of Quezon to the melt-in-your-mouth Pastel of Cagayan de Oro, our regional bread culture is a delicious map of Filipino identity. Recognizing this rich heritage, Universal Robina Corporation (URC) Flour is hitting the road with SUGOD BAKERY, a high-energy campaign that celebrates these local treasures while providing the “secret ingredient” to help them reach their full potential.

    The Secret Behind the Local Crust

    What makes a regional specialty truly iconic? It is the perfect balance of tradition and quality ingredients. Whether it is the dense, satisfying bite of a Sariayahin bread during the Agawan Festival or the pillowy softness of Mindanao’s favorite pastries, URC Flour has quietly been the backbone of these recipes for decades.

    By providing world-class, locally-milled flour, URC ensures that the soul of regional baking remains intact while meeting modern standards of taste and texture. SUGOD BAKERY is an invitation to discover how premium wheat flour products can elevate a simple community staple into a world-class culinary experience.

    VIBRANT COLORS, RICH TRADITION AND BRIGHTER FUTURE FOR BAKERS.

    The streets of Lucban are officially in full bloom! But this year, the energy is reaching a whole new level WITH the participation of URC Flour’s SUGOD Bakery Campaign.

    “The Pahiyas Festival has always been a grand celebration of bounty and the incredible craftsmanship of the people of Lucban. This year, we are especially thrilled and grateful to have URC Flour as our partner in bringing the SUGOD BAKERY campaign to our town. We would like to extend our sincerest thanks to URC Flour for choosing to celebrate with us and for investing so deeply in our community through this special event,” said Ms. Aiza Andaya, OIC Budget Officer and Chairman of the Sponsorship Committee, Lucban, Quezon. “This collaboration is a significant boost for our local economy, as it directly empowers our neighborhood bakers—the hardworking hands behind our beloved local breads” shared Andaya.

    Celebrating Success at the Heart of the Festivals

    To ensure maximum excitement and community impact, URC Flour has partnered with Local Government Units (LGUs) to embed the SUGOD BAKERY experience into the country’s most vibrant celebrations. This isn’t just a business tour; it’s a cultural celebration where modern technology meets age-old recipes. Bakers and food enthusiasts can catch the movement as it ignites the Pahiyas Festival in Lucban and the Agawan Festival in Sariaya

    Onward to Modern Tradition: An Unstoppable Movement

    URC Flour is bridging the gap between time-honored traditions and the future of baking. At every stop, SUGOD BAKERY will make local festivals into centers of discovery. Here, bakers can master new production methods and innovative marketing tips to grow their shops without losing their unique local flavor. It’s the perfect time to learn something new, step into the spotlight, and take your business to the next level.

    EMPOWERING THE FILIPINO BAKER. Building on the solid foundation of the BIDA sa Masa program, the SUGOD BAKERY Campaign is now fueling a new era of growth, giving our community bakers the tools and expertise they need to expand their businesses and master the art of baking.

    Through the Sugod Bakery campaign, URC Flour is traveling across the country to help and support local baking. The Local Government Units (LGU) gain a partner in grassroots development, while bakers walk away with new skills in food safety, marketing, and advanced production.

    CELEBRATING SARIAYA’S FINEST AT THE AGAWAN FESTIVAL. The energy was electric in Sariaya, Quezon, as URC Flour joined the vibrant festivities of the Agawan Festival. For this year, a number of festivals from Luzon to Mindanao will be visited by the SUGOD BAKERY caravan, as URC Flour continues its commitment to fueling the passion of Filipino bakers and honoring the rich culinary traditions that bring our communities together.

    REFERENCE: URC PR

  • URC Flour hosts a Feast of Tradition: Sariaya’s Pinagong Eating Makes History at the Agawan Festival

    URC Flour hosts a Feast of Tradition: Sariaya’s Pinagong Eating Makes History at the Agawan Festival

    (SARIAYA, QUEZON – PHILIPPINES) – Recently, the 25th Agawan Festival in Sariaya, Quezon, concluded with a unique and delicious twist this year with the first-ever Pinagong eating activity hosted by Universal Robina Corporation, Flour Division. This exciting event saw a record-breaking 1,800 participants, a mix of Sariaya locals and enthusiastic tourists, come together to celebrate the town’s famed “Pinagong” bread.

    Led by Mayor Marcelo Gayeta himself, the Pinagong Eating activity added a lively new chapter to the vibrant Agawan Festival. The name “Pinagong,” meaning “turtle” in Tagalog, reflects the bread’s distinctive shape. This sweet bread, a local favorite, boasts a soft, fluffy texture and a delicate flavor that has won the hearts (and stomachs) of Sariaya for generations.

    THANK YOU FROM URC. Naida Ebora, Sales Marketing and Distribution Director of Universal Robina Corporation Flour Division addresses the crowd during the opening of the program. The company’s sponsorship of the town’s fiesta coincides with the grand launch of the URC flour plant in Barangay Talaan, Sariaya, Quezon.

    Naida Ebora, Sales, Marketing and Distribution Director of Universal Robina Corporation Flour Division graced the event together with other URC representatives to congratulate the town of Sariaya as they celebrate their annual Agawan Festival.

    “Ang URC ay nagagalak at kami ay kasalo ninyo sa pagdiriwang ng inyong 25th Agawan Festival 2024. Mula ng itayo namin ang aming planta dito sa bayan ng Sariaya na matatagpuan sa Barangay Talaan, pinakita na ninyo ang inyong mainit na pagtanggap. Kaya naman ibinabalik namin ito sa pagiging partner ng Sariaya para sa mas maganda, mas malaki at mas pinasaya na Agawan Festival 2024” said Ebora.

    URC’s sponsorship of the Agawan Festival 2024 coincides with the official opening of their flour mills and blending facilities this year, which is located in Barangay Talaan, Aplaya Road in Sariaya, Quezon.

    “Tunay ngang kakaiba ang ating pagdiriwang dahil tayong lahat ay kasama na sa kasaysayan dahil sa symbolic na pagkain ng Pinagong Bread kung saan sama-sama, ipapakita natin na marami tayong magagawa pag tayo ay nagkakaisa. Ngayon na nandito na ang URC Flour Division sa bayan ng Sariaya, makakaasa kayo na ang mga naglipanang bakery sa inyong bayan ay makakagamit ng aming mga produkto upang mas lalong pasarapin hindi lang ng inyong Pinagong Bread, kung hindi pati na rin ang iba pa ninyongbread products” added Ebora.

    WINNERS OF PAGANDAHAN SA SAYAWAN. The winning barangay with Mayora Marivic Gayeta proudly displayed their winning upcycled costume, including upcycled URC Flour sacks.

    Aside from the historic Pinagong Eating activity, URC also sponsored products and cash prizes for the Pagandahan sa Sayawan where participants get to showcase their creativity as they incorporate used URC Flour sacks in their costumes and the exciting Surpresa sa Bagakay, which allowed Sariayahin a chance to win home appliances and URC products.

    Participants of all ages came together, laughing, cheering, and enjoying the camaraderie as they savored the unique taste of Pinagong. The success of the Pinagong Eating activity is a testament to the creativity and spirit of Sariaya. It’s an innovative way to showcase the town’s delectable local food while fostering a sense of fun and community spirit.

    Mayor Marcelo Gayeta who led the festivities with his family and the members of the local government unit of Sariaya has nothing but praise for URC Flour.

    “WE’RE ALL IN THIS TOGETHER”. Sariaya Mayor Marcelo Gayeta and his family, together with the representatives of Universal Robina Corporation, Flour Division raises the “Pinagong” bread, symbolizing that in unity there is strength. This is the first time that the “Pinagong” eating activity was included in the town’s colorful and exciting festivities.

    “Ang bayan ng Sariaya ay nagpapasalamat sa Universal Robina Corporation dahil ngayong taon, mas pinaganda, pinalaki at pinasaya ang ating taunang Agawan Festival dahil sa kanilang suporta. Makakaasa kayo na ang aming bayan lalo na sa mga kumpanyang nagdadala ng negosyo at investments ay magkakaroon ng maayos at mabilis na transaksyon pag dating sa serbisyong inyong kailangan na magmumula sa aking tanggapan” said Mayor Gayeta.

    SURPRESA SA BAGAKAY. Sariayahin gets to participate in the “Surpresa sa Bagakay” sponsored by Universal Robina Corporation Flour Division where they get to win exciting prizes like home appliances and URC products.

    With this year’s overwhelming success, the Pinagong Eating activity will become a permanent fixture in the Agawan Festival calendar, attracting even more visitors to Sariaya and its delightful Pinagong bread.

    Reference:

    Lariza Garcia