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  • Abbott’s Growth Watch Empowers Parents to Beat Childhood Stunting

    Abbott’s Growth Watch Empowers Parents to Beat Childhood Stunting

    • Childhood stunting is a health issue in the Philippines, and 2 in 3 moms are unaware of the long-term effects of stunting on childhood growth

    • The Growth Watch initiative aims to accelerate efforts to help parents identify children’s

    growth issues early, seek treatment and prevent malnutrition

    • Abbott is banding with communities to raise awareness, and offer online tools, educational resources, nutrition assessment and counselling to promote childhood growth

    MANILA, Philippines, 6 December 2023 — Global statistics show childhood malnutrition is still a persistent health burden, including in the Philippines.1 According to the Department of Health, 1 in 4 children aged five and below are short for their age or stunted. 2 Abbott is increasing awareness and working together with mom celebrities and communities to tackle stunting among children in the Philippines.

    Abbott’s Growth Watch initiative shines a light on childhood stunting, a form of malnutrition. It aims to empower parents to screen for and recognize stunting in their children so that they can improve their children’s nutrition, if needed.

    Stunting can challenge a child’s development, impact their overall health and limit their future potential. Children affected by stunting can be at risk of significant immune deficiencies, compromised cognitive function, behavioral problems, diminished bone health, and decreased muscle mass.3 , 4 ,5 , 6 The Philippine Plan of Action for Nutrition 2023-2028 identified poor feeding practices and low nutrition literacy among the causes of malnutrition in the country.7 Additionally, 2 in 3 Filipino moms don’t recognize stunting as an important child development issue.8

    “There is a clear need to educate parents on the prevalence and impact of childhood stunting on growth and development,” explains Dr. Jose Dimaano Jr., nutrition medical affairs director for Abbott in Pacific Asia. “Early identification of growth issues and quick intervention for children found to be at risk of nutrition deficiency can have a profound impact on the fight against stunting. This is why Abbott is taking a multidisciplinary approach in supporting parents by working with communities and healthcare practitioners to provide tools and information to spot the signs of malnutrition and take action.”

    —more—

    In collaborating with celebrity moms Chesca Kramer, Nadine Samonte, Divine Lee, Nina Corpuz, influencers and online mom communities, Abbott intends to increase awareness of stunting and support parents with tools and educational resources that can help children reach their full growth potential.

    ”Since its inception in 2021, Growth Watch has educated and reached more than 161,000 families, and the goal is to double the reach by the end of next year,” said Angelico Escobar, general manager of Abbott’s nutrition business in the Philippines. ”Abbott is driven by our mission to help children have a healthy start and reach their optimal growth. We know that malnutrition is complex and affects children’s growth across all socioeconomic classes. The work of Growth Watch is one of Abbott’s efforts to fight global malnutrition and to help children achieve their growth potential through measurement and proper nutrition.”

    In 2021, Abbott launched the Abbott Center for Malnutrition Solutions, an initiative to reduce malnutrition. The center, a collaboration between Abbott and external experts and partners, is focused on the identification, treatment and prevention of malnutrition for the most vulnerable populations in the world including children, aging adults and under-resourced populations. The Growth Watch initiative also contributes toward Abbott’s 2030 Sustainability Plan goal to transform care for malnutrition, chronic and infectious diseases.

    As part of the Growth Watch initiative, parents and guardians are invited to join mom communities to establish the habit of measuring their children’s height, and provide proper nutrition to safeguard the growth, well-being and development of children across the country. Tools and resources available include:

    ● PediaSure Plus Growth Calculator

    ● PediaSure Plus Height Chart

    ● Free growth assessment and nutrition counseling

    Nutrition plays a crucial role in addressing malnutrition and stunting challenges. Addressing undernutrition early can help mitigate growth issues and ensure children reach their full developmental capacity. For children who do not get enough nutrients through food alone, nutrition supplements, such as PediaSure Plus, can help fill some of the gaps. The oral nutritional supplement, recommended by doctors, is formulated with 37 key growth nutrients including natural vitamin K2 and arginine to support 1.5 times faster growth in 8 weeks and strong bones.6

    For more information on the growth tools and resources, visit https://www.family.abbott/…/tools-and-resources.html.

    For free growth assessment and nutrition counseling, register online or by calling Abbott’s

    Careline – Metro Manila: (02) 8995-1555 and PLDT toll free hotline: 1-800-10-995-1555.

    Reference:

    Lariza Garcia

  • Reward yourself this mid-year by checking out these 7 bagsak-presyo tech items at the Shopee 7.7 Mid-Year Sale

    Reward yourself this mid-year by checking out these 7 bagsak-presyo tech items at the Shopee 7.7 Mid-Year Sale

    Be sure to fill your carts with a variety of ₱49 deals and below, free shipping, and 10% off vouchers at Shopee during the 7.7 Mid-year Sale! 

    MANILA, JULY 5, 2022 – We’ve officially crossed the first half 2022, but there’s still a lot to look forward to as we welcome the last few months of the year. And what better way to celebrate the mid-year madness than catching the best deals on Shopee at the 7.7 Mid-Year Sale? Now’s the perfect time to check out those tech items you’ve been eyeing, as you can get these at bagsak-presyo prices this 7.7! You can also enjoy a wide array of ₱49 deals and below, shipping discount vouchers, and 10% off vouchers when you add-to-cart and check out your must-haves at the 7.7 Mid-Year Sale.  

    And for lucky number 7, we’ve handpicked 7 of the hottest tech deals to kickstart the 7.7 Mid-Year Sale: 

    Get a grip on your busy days with this Haylou Waterproof Smart Watch, equipped with health and sleep monitoring, 12 sports modes, weather notifications and music functions. Craving those unreachable, beautiful views? Explore the world using this Dual Camera FPV Drone so you can conquer the scene and reach heights for better travel memories for you and your friends thanks to its 4K double camera, three-sided infrared avoidance, and 100-meter distance features. Be on top of your game with this Adjustable High Back Gaming Chair, complete with a wide backrest and adjustable heights and tilts so you can have that customized comfort while in battle. Unlock the touch-screen potentials of your phone, iPad, or tablet with this handy Stylus Pen, perfect for taking down notes, signatures, and drawings.

    Make your home safe and comfortable with the help of these must-haves! Embrace extra safety in your front door with this auto-sensing Spray Sterilizer, complete with 3 spray modes, 320-mL capacity, and easy-to-install pieces. Cooking and convenience go hand-in-hand with the TJean Air Fryer, non-sticky and hassle-free to navigate with its pre-set menu and timers. Be your own barista with this Hibrew Espresso Machine, which comes with easy to use large buttons and displays, a retro-stylish look, and a 15-bar pressure for ground coffee to help serve you that much-needed punch of delicious espresso. 

    More exciting offers await at the Shopee 7.7 Mid-Year Sale 

    Aside from these amazing bagsak-presyo items, get exclusive deals and discounts at the 7.7 Mid-Year Sale from top brands such as Abbott, Pedigree and Whiskas, Colgate-Palmolive, Omega Houseware, Ace Hardware, Pampers, Garnier, L’Oreal Paris, Maybelline, P&G Beauty, Olay, Havaianas, LOVITO, Huawei, OPPO, and infinix. 

    You can also score ₱7 deals every 15 minutes during the Lightning Flash Hour sale this 7.7 Mid-Year Sale. Get a chance to take home a new laptop or TV just by checking out ₱7 deals from 12-1PM and 8-9PM this 7.7. To know more about these amazing deals, visit the Lightning Flash Hour Sale page on Shopee.  

    While still choosing what to checkout this 7.7, join the Mukha Ng Panay Checkout Sa Shopee raffle to get a chance to be one of the lucky 5 winners who will take home ₱10,000! Just show off your best Shopee-inspired shopping photo and use the Mukha Ng Panay Checkout Sa Shopee Facebook frame in order to join. Visit the Mukha Ng Panay Checkout Sa Shopee post to know more about the raffle. [Text Wrapping Break][Text Wrapping Break]The mid-year surprises don’t stop there! Activate and verify ShopeePay now to get more rewards when you send money, buy load, and pay bills. Send money for free and get a chance to win ₱1,000,000 worth of prizes with the ShopeePay Mission promo. To join, simply send at least ₱50 to any unique ShopeePay user or bank/e-wallet account from July 1 to 7 and earn raffle entries for every transaction. Don’t miss out on ShopeePay-exclusive deals on load and cashback vouchers for bills payment this mid-year sale. For more rewards, use ShopeePay to get shipping discounts when you pay for your 7.7 bagsak-presyo finds. For more details on the latest promos, follow ShopeePay’s Instagram and Facebook pages. 

    To know more about the 7.7 Mid-Year Sale, visit the 7.7 Mid-Year Sale page on Shopee.

    REFERENCE:

    Hannah Tejuco
    Shopee | Marketing | Public Relations

    Mobile +63 917 808 4894

    Viber +63 917 705 4447

    Address 15F Asian Century Center (ACC) Building, 27th St. Corner 3rd Ave. BGC, Taguig 1634

  • Shopee Relaunches Shopee Milyonaryo in time for the 12.12 Big Christmas Sale

    Shopee Relaunches Shopee Milyonaryo in time for the 12.12 Big Christmas Sale

    Shopee users can tune in to GMA’s Wowowin for a chance to win ₱1 million in cash and other prizes from December 6 to 12

    Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, brings back the popular game Shopee Milyonaryo as part of its 12.12 Big Christmas Sale. Shopee Milyonaryo is an interactive lucky draw contest on GMA’s Wowowin, where Shopee users stand a chance to win up to ₱1,000,000 in cash.

    From December 6 to 12, users can participate by logging on to the Shopee app and claiming their raffle code[1]. They get additional entries per draw when they purchase mobile load or data via the Shopee app. Each completed order qualifies as an additional entry. Users with the winning raffle codes will be announced daily during GMA’s Wowowin. During the show, contestants will play Pera O Kahon, during which they will guess which of the boxes contains ₱1,000,000 in cash.

    Meanwhile, on December 12, a second daily winner also gets the chance to play Spin-A-Wil, where they will spin a prize roulette for a chance to win up to P300,000. The player will have 3 spin chances.

    From December 7 to 12, users can play Guess the Box on the Shopee app, where they guess which box contains P1,000,000 for the daily Pera O Kahon game. Users who guess correctly get the chance to share a coin pool of up to  P50,000.

    Martin Yu, Director at Shopee Philippines, said, “Shopee is excited to announce this year’s second run of Shopee Milyonaryo. After the success of last month’s raffle, we want to continue spreading the Christmas joy to more Filipinos with 12.12 Shopee Milyonaryo. As the year draws to a close, Shopee remains committed to creating initiatives that engage and uplift our consumers.”

    Key highlights of Shopee’s 12.12 Big Christmas Sale

    Until December 12, shoppers can expect prizes and big deals from leading brands.

    • 12.12 Big Christmas TV Special: Viewers can win over P12,000,000 worth of prizes by tuning in to GMA’s Wowowin on December 12, 10am.
    • #MyShopeeWish TikTok Challenge: Until December 30, users can join the #MyShopeeWish TikTok Challenge to win prizes. Winners will be announced on January 15, 2021 on Shopee’s official social media accounts.
    • Christmas deals and promotions: Shopee users can enjoy free shipping with no minimum spend, up to 20% cashback, and ₱1 deals on selected items such as mobile cases and accessories, home and kitchen items, and nail care products.
    • Exclusive deals from leading brands: Shoppers can enjoy up to 50% off from leading brands on Shopee Mall, including L’Oreal Paris, P&G Beauty, Abbott, Unilever Home and Food, Havaianas, Nestle, Huawei, Vivo, Pampers, RB Enfagrow, and Infinix.

    More details about Shopee Milyonaryo are available on https://shopee.ph/m/shopee-milyonaryo.

    For more information about Shopee 12.12 Big Christmas Sale, visit https://shopee.ph/m/christmas-sale.

    Download the Shopee app for free via the App Store or Google Play.

    [1] Terms and Conditions Apply

    REFERENCE:

    Catherine Llanes

    Media Relations Manager

    T. +63 2-332-10-31 loc. 103

    M2COMMS | M2SOCIAL | M2LIVE | PROI

  • Shopee Launches 12.12 Big Christmas Sale, Celebrates 5 Years of Digital Acceleration in the Region

    Shopee Launches 12.12 Big Christmas Sale, Celebrates 5 Years of Digital Acceleration in the Region

    Shopee highlights three key trends which have shaped and will continue to drive the growth of e-commerce in 2021 and beyond: Social, Personalization, and Integration

    Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, wraps up the year-end sales season and marks its fifth birthday by launching its annual 12.12 Big Christmas Sale. Its recent 9.9, 10.10, and 11.11 shopping events set new records and signified the changing landscape and potential of e-commerce in the region. This 12.12, Shopee celebrates five years of digital acceleration in the region and highlights three key trends that have shaped and will continue to drive the growth of e-commerce: Social, Personalization, and Integration.

    Martin Yu, Director at Shopee Philippines, said, “Shopee was born with the vision of making online shopping accessible, easy, and enjoyable. We built Shopee from the ground up, listening to people’s specific needs in each of our markets and turning our understanding into well-executed localized strategies that make Shopee what it is today. This year’s 12.12 Big Christmas Sale has added significance as we celebrate our fifth birthday and come together with our brand partners, sellers, and shoppers to support one another through a challenging year. As we look back on our journey, we are proud to have adapted quickly to serve the needs of our local communities.” 

    This 12.12, Shopee highlights three key trends that will continue to power the growth of e-commerce in 2021 and beyond.

    1. Social: Bringing the human touch to online shopping

    Advancements in technology, coupled with changing shopper habits, have resulted in online shopping evolving from a transactional experience. Today’s users are more social than ever, and they demand a more engaging online shopping experience with rich and unique content. In 2016, Shopee was one of the first e-commerce platforms in the region to launch a live chat function, Shopee Live Chat, enabling direct conversations between buyers and sellers. Today, an average of 30 million messages are exchanged daily on Shopee Live Chat.

    Through the years, Shopee has continuously improved on and introduced new in-app engagement features such as Shopee Games, Shopee Feed, and Shopee Live to make the online shopping experience more social. Shopee anticipates that this trend will stay, with e-commerce increasingly becoming a platform through which people can connect and enjoy shared experiences. Shopee will continue to drive this trend through unique initiatives like Shopee Mom’s Club, which provides like-minded consumers with one-stop exclusive access to baby product deals and parenting content. There’s also a Book Club for a new generation of digital readers in Vietnam and a “Pawrents” club to meet the growing online demand for pet products in Singapore.

    1. Personalization: Catering to the ‘Me’ economy[1]

    Personalization is critical in e-commerce today. A highly personalized experience makes online shopping more efficient, enjoyable, and unique for consumers, while also helping brands and sellers drive traffic and growth. Shopee takes a hyper-localized approach by running seven different apps in each of its markets and localizing in-app features. Shopee also continually refines its recommendation engines to offer more customized and relevant shopping suggestions to fit consumers’ needs.

    For brands and sellers, offering personalized recommendations to shoppers helps increase overall awareness and conversions. Businesses that use Shopee’s in-app advertisements generate 65% more sales activity than those that do not.[2] This is powered by Shopee’s own AI capabilities, which ensure that advertisements are delivered to the right users.

    As the industry progresses further into the ‘me’ economy, businesses need to innovate in order to improve the online customer journey. In the coming year, Shopee also expects to see the rise of smart shoppers, a new demographic of young, tech-savvy individuals who expect a highly personalized online shopping experience.

    1. Integration: Creating a seamless customer journey

    As retailers adapt to the new normal, they must deliver a seamless customer journey across all touchpoints. Shopee helps brands and sellers of all sizes by providing fundamental operational support through integrated payments and logistics, while creating innovative experiences that value-add to the overall customer journey.

    • Delivering an experiential home shopping experience with P&G: Together with P&G[3], Shopee introduced its first-ever experiential online Show Me My Home initiative, which allowed shoppers to discover and shop for P&G’s popular household items in a simulated household environment. This brought greater convenience for stay-at-home consumers, while mimicking the offline experience of walking in a store.

    Yu closed, “2020 has been a transformative year. It has shown us the importance of technology and its ability to not only connect people and meet their basic needs, but also to entertain and engage. We are just at the beginning of our digital journey and looking ahead, we believe e-commerce will have an even more profound impact on businesses and consumers, creating new ways of living, working, and engaging. As we wrap up the year with the 12.12 Big Christmas Sale, let’s continue to look out for one another, uplift those in need, and welcome the new year on a high note.”

    12.12 Big Christmas Sale

    From November 18 to December 12, users can enjoy free shipping with ₱0 minimum spend, 20% cashback, and ₱1 deals at the Shopee 12.12 Big Christmas Sale.

    Key highlights of Shopee 12.12 Big Christmas Sale:

    • Amazing promotions and big rewards with ShopeePay: From December 3 to December 11, shoppers who use ShopeePay can look forward to free shipping,  discount vouchers, and a chance to win cash prizes.
    • #MyShopeeWish TikTok Challenge: Join the #MyShopeeWish TikTok Challenge to win prizes. The #MyShopeeWish TikTok Challenge is from December 7 to 30. Winners will be announced on January 15, 2021 on Shopee’s official social media accounts. For more information, head over to https://shopee.ph/m/my-shopee-wish.
    • Big discounts from leading brands: Shoppers can enjoy up to 50% off from leading brands on Shopee Mall, including L’Oreal Paris, P&G Beauty, Abbott, Unilever Home and Food, Havaianas, Nestle, Huawei, Vivo, Pampers, RB Enfagrow, and Infinix.

    Additionally, brands such as Unilever, MASS Appliances, Soundcore by Anker, Platinum Karaoke, Union Appliances, Amazfit, Kyowa, PULUZ, Pedigree, Bio-Science, Organic Skin, Shigetsu, Mikana, Organic Official, INSPI, GSK, Tigernu, MetroSunnies, New Balance, Colgate-Palmolive, Haylou, Alaska, and Fila also offer amazing discounts.

    For more information about Shopee 12.12 Big Christmas Sale, visit https://shopee.ph/m/christmas-sale.

    Download Shopee for free on the App Store or Google Play Store.

    [1] The ‘Me’ economy refers to personalization to meet the unique needs of each individual consumer and predict their preferences based on behavior.

    [2] Shopee data, 2020

    [3] Leading fast-moving consumer goods company

    REFERENCE:

    Catherine Llanes
    Media Relations Manager

    T. +63 2-332-10-31 loc. 103
    M2COMMS | M2SOCIAL | M2LIVE | PROI

  • Catch the Shopee 10.10 Brands Festival TV Special on GMA and Win a Total of ₱7 Million Worth of Prizes

    Catch the Shopee 10.10 Brands Festival TV Special on GMA and Win a Total of ₱7 Million Worth of Prizes

    On October 10, viewers can enjoy big prizes and amazing deals from favorite brands

    Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, is inviting everyone to tune in to Shopee’s 10.10 Brands Festival TV Special on GMA for a chance to win up to ₱7 million worth of prizes. From 10:00 AM to 11:00 AM, viewers can look forward to fun games, low-priced flash deals, and up to 50% off on leading brands.

    Willie Revillame will be joined by celebrities Biana Umali, Gabbi Garcia,  and British X Factor Season 12 finalist, 4th Impact.

    Key Highlights of 10.10 Brands Festival:

    On October 10, viewers and shoppers can enjoy fun games, fantastic deals, and big cash prizes. Key highlights include:

    • Shopee Farm: Players can plant, harvest, and water their crops to win coins and stand a chance to win an iPhone 11 Pro Max (iPhone is a registered trademark of Apple Inc.). The players to top the leaderboard and harvest the most crops the fastest, will win.
    • Shopee Shake: Viewers joining the Shopee Shake session can win a total of ₱1.6 million in cash prizes. Players should tune in at 10:15 AM, 10:30 AM, and 10:45 AM.
    • Watch & Win: Three lucky viewers can stand a chance to win ₱50,000 each and ₱10,000 worth of ShopeePay credits. To join, viewers simply need to download the app, set up an account, and register their details on the microsite http://shopee.ph/10-10-shopee-play-win
    • Participating brands on Shopee’s TV Special: Viewers can look forward to exclusive low-priced deals during the show such as Enfagrow A+ Four Powdered Milk Drink for 3+ Years Old at 35% off, Alaska Choco Ready-to-Drink Milk at 51% off, and Shigetsu KASHIWA Classic Polarized Sunglasses at 80% off. Users can also anticipate other discounts from Vivo, Nido, Splash-Hygienix, Reckitt, Infinix, and Mcdodo.
    • Exclusive deals from leading brands: Users can also look forward to fantastic deals from leading brands such as Infinix, Vivo, Wyeth, Unilever, Oppo, MamyPoko, Nestle, RB Enfagrow, Maybelline, L’Oreal Paris, Inspi, Havaianas, P&G Pampers, Johnson & Johnson, and Abbott.

    Shopee 10.10 Brands Festival

    The Shopee 10.10 Brands Festival will run from today until October 10, 2020. It will feature exciting promos like free shipping with ₱0 minimum spend, daily cash backs, and bigger discounts when shoppers use ShopeePay. Consumers will also get huge discounts up to 50% off on leading brands, win exciting prizes via in-app games and many more.

    For more information on the Shopee 10.10 Brands Festival, please visit https://shopee.ph/m/10-10-1

    Download the Shopee app for free via the App Store or Google Play.

    REFERENCE:

    Catherine Llanes

    Media Relations Manager

    T. +63 2-332-10-31 loc. 103

    M2COMMS | M2SOCIAL | M2LIVE | PRO

  • Shopee Enhances Support for Brands to Scale and Succeed Online, Starting with its Annual 10.10 Brands Festival

    Shopee Enhances Support for Brands to Scale and Succeed Online, Starting with its Annual 10.10 Brands Festival

    Shopee announces the region’s first partnership program with five of the biggest media agencies to help brands amplify their online presence

    Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, is expanding its initiatives to help brands and retailers launch, scale, and succeed online, starting with its annual Shopee 10.10 Brands Festival. As more brands and retailers step up their digitalization efforts to capture a growing proportion of online-first consumers, it is crucial for brands to find new ways to reach and engage with their consumers.

    This 10.10 Brands Festival, Shopee enhances its support for brands with the launch of its Shopee Media Agencies Partner Program (SMAP) covering seven markets[1]. This strategic program is the region’s first and largest of its kind, comprising five leading global media agencies: Dentsu Aegis Network, Omnicom Media Group, Publicis Groupe, Havas Group, and Mediabrands.

    Through this program, Shopee will equip media agencies with in-depth knowledge and skills on using Shopee’s suite of brand marketing tools, including advertising solutions such as Shopee Ads, products such as in-app branding assets, and other value-added services. Shopee will also provide the media agencies with a deeper understanding of e-commerce sharing best practices on store management, campaign execution, and optimization. As brands invest more in growing their online presence, SMAP will enable media agencies to leverage a broader range of e-commerce tools to maximize the return on investment of their clients’ media spend.

    Also, media agencies and their clients will have the opportunity to get exclusive first-hand access to Shopee’s new marketing solutions and products.

    Martin Yu, Associate Director at Shopee Philippines, said, “We’re encouraged by the growth in the number of local and international brands joining Shopee Mall, who trust and rely on Shopee to sustain and expand their businesses. Helping our brand partners make a seamless transition online, amplify their online presence, and boost brand affinity has always been a priority. We’re excited to launch the SMAP program, which complements our existing end-to-end support system for brands to achieve success online. We will continuously innovate our platform to deliver better value for brands and their customers.”

    Amplifying online presence with strong marketing and operational capabilities

    Aside from SMAP, brands can further elevate their online presence and scale their e-commerce business with Shopee’s strong ecosystem of solutions:

    • Robust logistics and warehouse solutions: Shopee’s strong logistics support enables brands to fulfill their orders with ease, especially when sales volumes are high. Brands can tap on Shopee’s optimized network of warehouses to ship out orders more efficiently, including the use of data to forecast demand so that brands can better allocate their resources.  
    • Easy-to-use brand marketing tools: With Shopee’s custom-built Shop Decoration Tool, brands can easily customize the layout of their Official Stores to reflect their brand image and identity. This is especially useful for brands to build authentic connections with their customers through enhanced brand storytelling.

    Building stronger connections with customized engagement features

    As more consumers seek greater entertainment while shopping online, brands can leverage in-app features such as Shopee Live to bring together unique entertainment, real-time interactions, and instant purchases. Shopee can help brands produce live-stream content and has dedicated brand support teams to customize engagement strategies to achieve optimal results.

    For instance, brands familiar with e-commerce, such as L’Oreal, are constantly exploring ways to engage their consumers better. At the recent 9.9 Super Shopping Day, Shopee worked with L’Oreal to host an extended 3-hour live streaming marathon featuring over 8 Key Opinion Leaders (KOLs) across the region, which successfully garnered over 180,000 views.

    On the other hand, Shopee also offers tools tailored for brands who are newer to e-commerce or do not have prior experience with online engagement strategies. For example, the Shopee KOL program pairs brands with popular influencers for their brand live streams, contributing to boosting the brand’s visibility and sales.

    Highlights of 10.10 Brands Festival

    As the region’s biggest online shopping event for brands,  the 10.10 Brands Festival will feature 2 weeks of supersized brand promotions and back to back Super Brands Days. The festival will run from September 24 to October 10, with key highlights including:

    • Free shipping with ₱0 minimum spend for the entire period of 10.10 Brands Festival.
    • Enjoy value-added services and guarantees such as 100% Authentic products, Free Delivery, and hassle-free 7-day return policy at Shopee Mall.
    • Daily sulit deals where users can score ₱10 deals and enjoy fun games like bingo marathon and other game shows on Shopee Live.
    • Amazing promotions and up to 50% off discount from leading brands such as Infinix, Wyeth, Vivo, Unilever, Oppo, Mamypoko, Nestle, Enfagrow, Maybelline, L’Oreal Paris, Inspi, Havaianas, P&G Pampers, Johnson & Johnson, and Abbott.

    Find out more about the 10.10 Brands Festival at https://shopee.ph/m/10-10-1. Download the Shopee app for free via the App Store or Google Play.

    REFERENCE:

    Catherine Llanes

    Media Relations Manager

    T. +63 2-332-10-31 loc. 103

    M2COMMS | M2SOCIAL | M2LIVE | PRO