Tag: 2020 Tokyo Olympics

  • Hidilyn Diaz and Jollibee support Filipino athletes to reach their dreams

    Hidilyn Diaz and Jollibee support Filipino athletes to reach their dreams

    Many know Hidilyn Diaz as the first Filipino Olympic gold medal winner, but few know how hard the road was for this champion weightlifter before she reached her dream.

    Having started weightlifting at age eleven, Hidilyn took years of practice, hard work, and grit to overcome the challenges that came her way. She even had to create makeshift weights using concrete and mag wheels when she was just starting out. After four Olympic stints in a span of 12 years, including a DNF (Did Not Finish) in the London edition of the Games, she finally had her golden moment at the 2020 Tokyo Olympics. But even then, the road wasn’t easy—due to the pandemic, she had to train in Malaysia away from her family and she once again had to use makeshift weights in an outdoor gym.

    Elreen Ando (Weightlifting)

    Just like Hidilyn, many Filipino athletes also dream of their moment atop the podium. It is indeed a daunting task, with only a few given a chance to even qualify in the Olympic games. This is why Hidilyn, with the help of Jollibee, aims to pay it forward and help shape the next generation of Filipino champions. 

    Bawat panalo, nagsisimula sa pangarap. At ang pangarap ko, maiangat ang mga kabataang atletang Pinoy,” Hidilyn said. “At natutuwa ako na sa tulong ng Jollibee, kahit papaano ay mabibigyan ko sila ng kahit konting pag-asa na makamit nila ang pangarap nila,” she added.

    Jollibee, as a proudly Pinoy brand, will be donating a part of the proceeds from every purchase of the Champ & Joy Super Meal to the Philippine Olympic Committee Athletes’ Commission.

     “Jollibee has always believed in the heart and strength of Filipinos and that we can shine even at a global stage. Together with Hidilyn, we want to help nurture and support more Filipino athletes so they too can reach their dreams and continue bringing pride and inspiration to the country,” said Arline Adeva, Assistant Vice President and Head of Brand PR, Engagement, and Digital Marketing.

    Rogen Landon (Boxing)

    Hidilyn also plans to donate weightlifting equipment for the grassroots program of the Philippine Sports Commission and the Samahang Weightlifting ng Pilipinas.

    Para mas ma-increase yung awareness about weightlifting at sana, ma-realize ng mga bata na posible na ma-achieve nila ang dream nila sa Philippines by starting out sa weightlifting,” she said before adding that she also plans to train athletes herself. 

    Hindi naman ako forever na atleta. So kailangan na may kasunod na may ma-train ako na maging championnext to me. Kasi it’s not all about me, ang gusto ko, hindi lang ako ang champ, kundi lahat tayo,” Hidilyn said.

    Julian Macaraeg (Short Track Speed Skating)

    Rogen Landon (Boxing), Julian Macaraeg (Short Track Speed Skating), and Elreen Ando (Weightlifting) are just some of the Filipino athletes who hope to bring pride to the country in their respective sports, with the support of the Philippine Olympic Committee Athletes’ Commission.

    You can also do your part in supporting aspiring Filipino athletes with the Champ & Joy Super Meal. This delicious and filling combo includes a Champ burger, 1-pc. Chickenjoy with rice, and a free Go Large Coke drink. As an added treat, customers will also get a special paper packaging featuring Hidilyn herself and a limited edition Hidilyn Diaz collectible card with every order of the Champ & Joy Super Meal. The meal is available for only PHP 240.00 in select Jollibee stores nationwide until November 30, 2021.

    Have it safely delivered to you via the Jollibee App, JollibeeDelivery.com, #87000, GrabFood, and foodpanda! You may also enjoy it via Dine-in, Drive-Thru, and Take Out.

    Hidilyn Diaz aims to nurture the next generation of Filipino champions through Jollibee’s Champ & Joy Super Meal where a portion of the proceeds from every purchase will be given to the Philippine Olympic Committee Athletes’ Commission.

    For more info and updates on Jollibee products, like Jollibee on Facebook, subscribe to Jollibee Philippines on YouTube, and follow @jollibee on Twitter and Instagram. 

    RERENCE:

    John Paulo Ondra Caparros

    Public Relations Department – SBU BLAZE

    Strategic works, Inc.

    +639173068591

    john.caparros@stratworks.ph

    2nd Floor Zaragoza Building, 102 Gamboa Street, Legaspi Village, Makati City PH

  • Ginto: Jollibee and McCann Worldgroup Philippines release special Kwentong Jollibee on Hidilyn Diaz’s inspiring journey

    Ginto: Jollibee and McCann Worldgroup Philippines release special Kwentong Jollibee on Hidilyn Diaz’s inspiring journey

    While the whole nation rejoiced and celebrated the historic feat of Hidilyn Diaz during the 2020 Tokyo Olympics, not everyone knew of the hardships that she had to overcome to reach her dream of winning the country’s first Olympic Gold medal. Now, her story of “lakas at puso” which made all that possible is immortalized in Jollibee’s latest Kwentong Jollibee, “Ginto”.

    The short film chronicles the life-long journey of Hidilyn in typical Kwentong Jollibee fashion – heartwarming, tugs at the heartstrings and filled with life lessons – while aimed at continuing to inspire Filipinos to reach their own dreams.

    Ginto showed how Hidilyn, despite the lockdown and being away from her family,
    persevered to reach her golden dream.

    “We wanted to pay tribute not just to Hidilyn’s victory, but to her strength, heart and resilience, which truly brought joy and uplifted the nation. And we thought it fitting to produce her own Kwentong Jollibee, not just to thank her for her feat but to somehow share her story so that we Filipinos can continue to be inspired by what she has achieved”, said Arline Adeva, Jollibee Philippines Assistant Vice President and Head of Brand PR, Engagement, and Digital Marketing. 

    Hidilyn shared that she is honored to have her own Kwentong Jollibee,
    and is proud to be part of a well-loved Filipino brand.

    “Ginto” is directed by internationally acclaimed and resident Kwentong Jollibee director Pepe Diokno. The latest Kwentong Jollibee film is centered on how Hidilyn has become a champion and a Filipino icon who proved that hard work and grit pays off. “People can expect an inspiring story about dealing with defeat, and winning with perseverance,” he said. Direk Pepe also added that giving hope and providing inspiration was at the core of this latest Kwentong Jollibee film. “I think with the current situation, many Filipinos feel defeated and divided, but Hidilyn’s win gave us strength and brought us together,” he said.

    For her part, Hidilyn cherished being part of her own, special Kwentong Jollibee. “Lahat naman tayo kilala ang Kwentong Jollibee. Usually, ito yung tungkol sa love and relationships. Masaya lang ako kasi naipakita dito yung love for sports, love for your dream, and love for your country. Sana naipakita namin yung inspirasyon na maidudulot nung Kwentong Jollibee Ginto,” Hidilyn said.

    Hidilyn’s Kwentong Jollibee shows how “lakas at puso” are key to achieving your dreams

    While Hidilyn’s rise to become a modern-day icon and the country’s pride and joy was well-documented, Jollibee and McCann worked together to creatively tell her story in a way that would make a lasting impact. “Everyone knows her story by now so the challenge was how to shine a new light on her in a way that would inspire and motivate Filipinos who may also be experiencing struggles and challenges,” explained NJ Mijares, Creative Director of McCann Worldgroup Philippines. “With every Kwentong Jollibee we create, we always ask ourselves ‘is this relatable? Will other people feel the same way?’ More so with this one. Because we’re telling a story of a very specific person with a very specific achievement, we tried to tell it in a way that mirrors the dreams, the struggles, and the journey of millions of Filipinos.”

    Jollibee is one with Filipinos in paying tribute to Hidilyn
    through her own Kwentong Jollibee short film

    Watch the Kwentong Jollibee Ginto on the official Jollibee Facebook page and on Jollibee Studios YouTube channel, and join the conversation online by using the hashtag #KwentongJollibeeGinto. 

    REFERENCE:

    John Paulo Ondra Caparros

    Public Relations Department – SBU BLAZE

    Strategic works, Inc.

    +639173068591

    john.caparros@stratworks.ph

    2nd Floor Zaragoza Building, 102 Gamboa Street, Legaspi Village, Makati City PH