(SARIAYA, QUEZON – PHILIPPINES) – Recently, the 25th Agawan Festival in Sariaya, Quezon, concluded with a unique and delicious twist this year with the first-ever Pinagong eating activity hosted by Universal Robina Corporation, Flour Division. This exciting event saw a record-breaking 1,800 participants, a mix of Sariaya locals and enthusiastic tourists, come together to celebrate the town’s famed “Pinagong” bread.
Led by Mayor Marcelo Gayeta himself, the Pinagong Eating activity added a lively new chapter to the vibrant Agawan Festival. The name “Pinagong,” meaning “turtle” in Tagalog, reflects the bread’s distinctive shape. This sweet bread, a local favorite, boasts a soft, fluffy texture and a delicate flavor that has won the hearts (and stomachs) of Sariaya for generations.
THANK YOU FROM URC. Naida Ebora, Sales Marketing and Distribution Director of Universal Robina Corporation Flour Division addresses the crowd during the opening of the program. The company’s sponsorship of the town’s fiesta coincides with the grand launch of the URC flour plant in Barangay Talaan, Sariaya, Quezon.
Naida Ebora, Sales, Marketing and Distribution Director of Universal Robina Corporation Flour Division graced the event together with other URC representatives to congratulate the town of Sariaya as they celebrate their annual Agawan Festival.
“Ang URC ay nagagalak at kami ay kasalo ninyo sa pagdiriwang ng inyong 25th Agawan Festival 2024. Mula ng itayo namin ang aming planta dito sa bayan ng Sariaya na matatagpuan sa Barangay Talaan, pinakita na ninyo ang inyong mainit na pagtanggap. Kaya naman ibinabalik namin ito sa pagiging partner ng Sariaya para sa mas maganda, mas malaki at mas pinasaya na Agawan Festival 2024” said Ebora.
URC’s sponsorship of the Agawan Festival 2024 coincides with the official opening of their flour mills and blending facilities this year, which is located in Barangay Talaan, Aplaya Road in Sariaya, Quezon.
“Tunay ngang kakaiba ang ating pagdiriwang dahil tayong lahat ay kasama na sa kasaysayan dahil sa symbolic na pagkain ng Pinagong Bread kung saan sama-sama, ipapakita natin na marami tayong magagawa pag tayo ay nagkakaisa. Ngayon na nandito na ang URC Flour Division sa bayan ng Sariaya, makakaasa kayo na ang mga naglipanang bakery sa inyong bayan ay makakagamit ng aming mga produkto upang mas lalong pasarapin hindi lang ng inyong Pinagong Bread, kung hindi pati na rin ang iba pa ninyongbread products” added Ebora.
WINNERS OF PAGANDAHAN SA SAYAWAN. The winning barangay with Mayora Marivic Gayeta proudly displayed their winning upcycled costume, including upcycled URC Flour sacks.
Aside from the historic Pinagong Eating activity, URC also sponsored products and cash prizes for the Pagandahan sa Sayawan where participants get to showcase their creativity as they incorporate used URC Flour sacks in their costumes and the exciting Surpresa sa Bagakay, which allowed Sariayahin a chance to win home appliances and URC products.
Participants of all ages came together, laughing, cheering, and enjoying the camaraderie as they savored the unique taste of Pinagong. The success of the Pinagong Eating activity is a testament to the creativity and spirit of Sariaya. It’s an innovative way to showcase the town’s delectable local food while fostering a sense of fun and community spirit.
Mayor Marcelo Gayeta who led the festivities with his family and the members of the local government unit of Sariaya has nothing but praise for URC Flour.
“WE’RE ALL IN THIS TOGETHER”. Sariaya Mayor Marcelo Gayeta and his family, together with the representatives of Universal Robina Corporation, Flour Division raises the “Pinagong” bread, symbolizing that in unity there is strength. This is the first time that the “Pinagong” eating activity was included in the town’s colorful and exciting festivities.
“Ang bayan ng Sariaya ay nagpapasalamat sa Universal Robina Corporation dahil ngayong taon, mas pinaganda, pinalaki at pinasaya ang ating taunang Agawan Festival dahil sa kanilang suporta. Makakaasa kayo na ang aming bayan lalo na sa mga kumpanyang nagdadala ng negosyo at investments ay magkakaroon ng maayos at mabilis na transaksyon pag dating sa serbisyong inyong kailangan na magmumula sa aking tanggapan” said Mayor Gayeta.
SURPRESA SA BAGAKAY. Sariayahin gets to participate in the “Surpresa sa Bagakay” sponsored by Universal Robina Corporation Flour Division where they get to win exciting prizes like home appliances and URC products.
With this year’s overwhelming success, the Pinagong Eating activity will become a permanent fixture in the Agawan Festival calendar, attracting even more visitors to Sariaya and its delightful Pinagong bread.
Who else was excited of the of the Globe Business Digital Horizons: Trailblazing the Future of Tourism and Travel for MSMEs event?
The Globe Business Digital Horizons: Trailblazing the Future of Tourism and Travel for MSMEs hybrid event was held on July 21, 2023 at Soleil Garden Resort, Coron, Palawan. I attendrd the event through online via Zoom were I had enjoyed listening the speakers about their ideas related to future tourism and travel for MSMEs with the Globe Business Digital Horizons.
Their program flow during the event are as follows:
1 Fireside Chat with Industry Experts and MSMEs from the Tourism industry 2. Dynamic showcases of digital solutions fit for Hotel and Restaurant businesses 3. Breakout sessions and business consultations focusing on maximizing online presence, improving operational efficiency, and connectivity for your Hotel/Restaurant
The speakers of the Fireside Chat sessions was Alvin Molina (Just Got Fred); Alvin Ladisla (Coron Soleil); Chin Fernandez (CATE); and Mina Akram (Go Negosyo).
Globe Business Senior Marketing Manager for Retails and HoReCa Industry, Nikki Ebrada has discussed The New Traveller Journey: How Technology can help your Hotel/Restaurant Business.
Besides, Head of Growth from Prosperna, Fro Olivia also shared how E-Commerce boost Travel and Tourism for MSMEs.
Princess Sevilla of Yahshua also shared how to Simplify Your Payroll Process with the Globe Business Cloud Payroll solution. The YAHSHUA Cloud-based Payroll Solution.
Globe Business Direct Internet + Business WiFi is a leased line connectivity that provides stable and fast connection with a guaranteed uptime of up to 99.8%. Match with Business WiFi to provide guests a seamless WiFi experience.
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TARA NA SA SARIAYA! Universal Robina Corporation (URC) Flour Division has partnered with the local government unit of Sariaya, Quezon for this year’s Agawan Festival. Aiming to make the festivities bigger and grander, URC will sponsor the “Pinagong” eating activity, “Agawan sa Bagakay,” and the Street Dancing Competition. URC Flour Division Operations Director Dario Arive Jr. and Sariaya Quezon Mayor Marcelo Gayeta led the Memorandum of Understanding (MoU) signing.
Witnessing the signing were (L-R) Graziella Mae Pons, URC HR Officer and HR Business Partner; Gemma Tacata, URC Senior Manager and EHSS; Lanie Mendoza, Sariaya Municipal Treasurer and Public Market Administrator; Marivic Gayeta, Organizer – Agawan Festival 2024; and Renaliz Miguel, Representative of Sariaya Tourism Culture and the Arts Office (STCAO).
Universal Robina Corporation, through its Flour Division, has partnered with the local government unit of Sariaya, Quezon and the Sariaya Tourism Culture and the Arts Office (STCAO) for a bigger and grander celebration of this year’s Agawan Festival.
The Agawan Festival is an annual harvest festival held in Sariaya, Quezon every May 15 in honor of Saint Isidore the Laborer, the patron saint of agriculture and good harvest. The celebration is known as the “Happy Pandemonium” and is one of the four harvest festivals celebrated in the province of Quezon.
During the signing of the Memorandum of Understanding (MOU), Sariaya Mayor Marcelo Gayeta and his wife, Marivic Gayeta, who is currently heading the organizing committee of this year’s Agawan Festival, welcomed the sponsorship of URC Flour Division.
“Masayang masaya ang bayan ng Sariaya dahil kasama namin ngayong taon ang Universal Robina Corporation Flour Division. Talagang masasabi naming sila ay kaagapay ng ating bayan sa pagpapaunlad dahil sa kanilang bagong bukas na planta na tiyak magbibigay ng trabaho sa ating mga kababayan dito sa Sariaya” Mayor Gayeta shared.
The URC Flour Division is one of the top flour millers in the Philippines. With plants located in Manila, Sariaya, and Davao, the division has a combined milling capacity of 2,150 metric tons per day. The state-of-the-art flour mills and blending facilities allow the division to manufacture customized products that fit the specific needs of its customers.
URC’s sponsorship of the Agawan Festival 2024 is the company’s way of appreciating Sariaya’s support when the town welcomed the opening and operation of their flour mills and blending facilities located in Barangay Talaan, Aplaya Road in Sariaya, Quezon.
The company will sponsor some of the activities including: the “Pinagong” eating activity targeting 3,000 people; the “Agawan sa Bagakay” with special prizes to be won by participants; and the Street Dance contest where dancers will be using “upcycled” sacks as their costume. URC will be donating used flour sacks for the dancers to use in their presentation.
“We creatively developed the “Pinagong” eating activity. Since URC is a producer of quality and world-class flour, we will donate our products to our partner bakeries for them to produce 3,000 pieces of the town’s famous and delicious “Pinagong” breads. Aside from the procession and other fun activities, this unique eating event will be one of the highlights of this year’s Agawan Festival. Exciting is an understatement for this activity!” said Naida Ebora, Sales, Marketing and Distribution Director, URC Flour.
Marivic Gayeta, wife of Mayor Gayeta and lead organizer of this year’s Agawan Festival, is also thrilled with the collaboration. “Ikinalulugod ng bayan ng Sariaya na kami ay inisponsoran ng URC sa aming nalalapit na kapistahan. Sigurado kami na ang aming mga kababayang makikilahok sa pagdiriwang ng fiesta, pati na rin ang mga turista na dadayo at makikisali ay matutuwa sa mga programang aming hinanda kasama ng URC.”
The annual Agawan Festival features a fiesta procession where people playfully snatch goodies and other produce hanging from the houses (or “pabitin”) as the parade winds its way down the streets. Colorful buntal hats are festooned all over the façade of houses. String beans are draped on windows like curtains, and banana leaves are used to adorn fences. The most traditional elements in the decorations are the bagakay, or young bamboo branches from which junk food, native delicacies such as the kiping, fruits, candies and money, are hung for people to collect as they pass by.
The annual festivities will be celebrating its 25th year this 2024. The term “Agawan” was coined by the town’s former parish priest Rev. Fr. Raul Enriquez, who was also the former president of Sariaya Tourism Council, and the proponent of the town’s Quadricentennial celebration in 1999. For complete details of Agawan Festival 2024, visit the official FaceBook page of Sariaya Tourism Culture and the Arts Office.
On the 25th day of April 2024, the National Book Development Board (NBDB), a government agency of the Philippines in charge of the book publishing sector and the promotion of readership has launched the Grand Opening of Philippine Book Festival (PBF) 2024 at World Trade Center Metro Manila.
The PBF is the first and largest traveling book festival in the country, promoting the best Philippine books and educational materials. It is not your traditional book fair—guests can enjoy educational exhibitions and informative workshops, meet their favorite authors, and purchase quality Pinoy books.
PBF 2024 is open from 8AM to 8PM from April 25 to 28, 2024 for free entrance and accepting walk-ins to join the diverse book fair in Metro Manila. It’s Not Just a Book Fair, It’s a Book Experience for all who travels from the diverse cities and communities locally and abroad to enjoy education exhibitions, informative workshops and invest quality books of diverse authors of the PBF 2024. Besides, guests can also meet their favorite authors and artists during the launch of their newest books and upcoming tv shows for the excitement of their readers and viewers in the community.
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The after-effects of the Covid-19 Pandemic which crippled the tourism industry can still be felt in the Philippines. However, Puerto Princesa, the “Heart of the Best Island in the World,” harnesses its vast potential not only as a destination of choice but also as a preferred center of MICE (meetings, incentives, conventions, and events) to forge ahead and move forward.
Paradise in Profile
Puerto Princesa is the center of trade and commerce, education, communications, and public administration of Palawan. Its strategic location is within the growth corridor of the BIMP East ASEAN Growth Area.
Folk dancers hired by the City Tourism Department welcome the passengers and crew of the luxury cruise ship – MS Silver Whisper as it arrives in Puerto Princesa. The 610-foot, 10-storey vessel is touted as a cruise ship for the rich and famous; the first of six cruise ships that will be visiting Puerto Princesa’s shores.
Known for its UNESCO World Heritage site Underground River, it shares 50 percent of the tourist arrivals in Palawan and in the region, making it the biggest contributor to its economic growth. In 2020, Palawan logged a partial number of 157,051 tourist arrivals, 71,889 of which were visits to PPC.
A tropical paradise with a bustling urban center perfect for business-with-leisure trips, PP is blessed with lush rainforests and white-sand beaches hours away from the city proper, where a banking and commercial boom has made life easier for workaholics and busybodies.
Puerto Princesa is a relatively young settlement, having been established as a city only in 1970. The first settlers arrived on March 4, 1872; a date celebrated every year as the foundation day of the city.
As part of the Philippines’ last frontier, the city is rich in natural resources. It is the country’s largest city with a land area of 253,982 hectares. A chain of mountain ranges runs through the entire length of the city, dividing it into two distinct areas – the East Coast and the West Coast.
A significant portion of the city retains its indigenous vegetation, rainforest, mangroves, and coastal ecosystem, all of which support an amazing array of wildlife. In terms of species biodiversity and its wide range of ecosystems, Puerto Princesa is of national significance.
The famous and must-visit Puerto Princesa Subterranean River National Park, which was formerly known as Saint Paul’s Subterranean River National Park, covering a protected area of 22,202 hectares is a haven to endemic flora and fauna. UNESCO has inscribed the park as a World’s Heritage Site on December 4, 1999.
Calendar of Events
With a tropical climate and the warm welcome of its people, foreign and Filipino tourists can bask in Puerto Princesa’s embrace all-year round. In January is the Chinoy Festival, which celebrates the new year with ground firecrackers at the Chinatown Center, and with dragon dances and lion dances in major malls and hotels. Every February 14 is the Love Affair with Nature, which is marked by a mass wedding as well as letting citizens express their love for Mother Nature through participating in mangrove tree planting activities.
In March is the Balayong Festival, which commemorates the founding anniversary of Puerto Princesa highlighted by street dancing, float parade and planting of Palawan Cherry Blossoms. In April is the Pangalipay sa Baybay, a summer extravaganza at the baywalk. Activities kick off with parade and fireworks display, dance competition, cheerdancing and boat race.
In June is the “Pista y ang Cagueban,” a time when citizens celebrate the Feast of the Forest and plant thousands of different tree species.
September is Tourism Month, which is celebrated with great performances, exotic cuisines and a showcase of various talents and services in the local tourism industry. Every third Sunday of September is Coastal Cleanup Day, an international activity whose objective is to preserve and safeguard Mother Earth’s resources along the shorelines.
November is the Subaraw Festival, which is a fun-and-activity-filled celebration of Puerto Princesa’s very rich biodiversity. December celebrates Light a Tree, a merry event where a giant Christmas tree is lit up to start the Yuletide Season. This comes with Christmas carols, dances, and music.
Mighty MICE
The Department of Tourism sees the huge potential of Puerto Princesa, a city known for its remarkable attributes in MIMAROPA (Mindoro, Marinduque, Romblon, Palawan), as a preferred location for meetings, incentives, conferences, and events (MICE).
In May, Regional Director Zeny Pallugna of DOT MIMAROPA in a discussion with City Tourism Department (CTD) chief Demetrio Alvior Jr. Said they are pushing for Puerto Princesa as a MICE destination, where tourists can be enticed to stay longer to enjoy the city’s attractions.
During the “Amos Ta Ren sa Puerto Princesa” radio show, Pallugna said that the city is well on its way into becoming a MICE location because of it is capable of hosting events such as Ironman 70.3 Puerto Princesa and an international dragon boat competition.
“Aside from that, maybe in the future we can conduct a 101 on MICE. We can do that, and then identify the different function facilities for the MICE market,” Pallugna said, as quoted by Palawan News, so the regional tourism office can start promoting the city at the end of the year, or next year.
Another goal for Palawan, Pallugna emphasized, is to train more community tour guides, and recalibrate their skills continuously, so they could help promote and showcase the “Filipino brand of service” globally.
“The second thing is—MIMAROPA is, whether they like it or not, we are the cruise capital of the Philippines. Imagine it, we have 139 cruise calls in the Philippines, 22 of them is in Puerto Princesa; 41 total within the MIMAROPA Region,” Pallugna pointed out.
The regional director of the DOT also mentioned that they plan to introduce the national program called “Philippine Experience” to the city, which includes the well-received Suroy-Suroy sa Sugbo, which the local tourism body plans to replicate.
Alvior, meanwhile, said that Puerto Princesa’s main focus is on the MICE industry. As such, City Mayor Lucilo Bayron actively encourages investors and venture capitalists to build convention centers in strategic areas such as Quito and the environmental estate in Barangay Sta. Lucia.
“Actually, we were discussing tourism activities, and the mayor suggested that we should expand the Quito area. There is a focus on MICE, so we are working on establishing convention centers,” Alvior was quoted by Palawan News.
Cruise Capital
This November, Puerto Princesa City enjoyed a surge in tourist arrivals with the celebration of the Subaraw Biodiversity Festival, which drew international participants, and the scheduled arrivals of more cruise ships as Christmas approaches.
During the opening ceremny of the Subaraw Biodiversity Festival, Mayor Lucilo Bayron said that the aim of the city to make the event international is once again gaining momentum after being adversely impacted by the pandemic. In recent years.
“We need to add more international events to attract more tourists from other countries. And this year, we have incorporated international events in the celebration – wild bird photography race, Ironman 70.3 challenge, and international dragon boat race. Our Miss Subaraw is already a national event with the winner coming from Angeles, Pampanga, and this year, we already have 10 foreign candidates,” Mayor Bayron said, as quoted by Palawan News.
Meanwhile, a luxury ocean liner called MS Silver Whisper dropped anchor in the city in early November, indicating greater opportunities for the local tourism industry to prosper.
Touted as a cruise ship for the rich and famous, the MS Silver Whisper brought 382 vacationers and a crew of around 300. Registered in Nassau, Bahamas, the 610-foot, 10-storey vessel is operated by Monaco-headquartered Silversea Cruises.
The MS Silver Whisper is the first of six cruise ships that will be visiting Puerto Princesa’s shores this November, the City Tourism Department excitedly announced.
CTD chief Demetrio Alvior, Jr. said that guests aboard the ship will tour several key attractions in Puerto Princesa, with the underground river in Barangay Cabayugan on top of the list. The ship will then sail off to their next port of call in Coron, also in Palawan.
The city anticipates heightened tourism and overall economic activity with upcoming cruise ship arrivals scheduled on November 4, 8, 16, 18 and 28, Alvior shared.
Five more massive vessels are scheduled to arrive in November and December will welcome the MV Norwegian Jewel and the MV Aida Bella. The MV Norwegian Jewel will bring in about 2,500 people; the MS Westerdam, 1,964 individuals; and the MS Star Breeze, around 327 passengers.
The Norwegian Jewel carrying with it around 3,000 passengers and crew is the second of the six cruise ships calling port in Puerto Princesa.
Alvior noted that unlike in the past when international tourists arrived mainly by airplane, the city’s expanded tourism program has paved the way for more visitors to arrive by sea.
The city official said that stakeholders in the tourism sector are being encouraged to provide exemplary service that will showcase the renowned Filipino hospitality to solidify Puerto Princesa’s place as a tourism center and give the local economy a much-needed boost.
Alvior also encouraged Puerto Princesa’s tourism frontliners to treat all visitors with the highest level of care and to exemplify the unique Filipino standard of service.
“The influx of tourists will keep us on our toes, but it’s a bustling pace we look forward to,” Alvior told Palawan News.
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L-R: Mr. Deepak Kumar, Paymonggo Head of Growth and Sales; Mr. Kurt Molina, Billease Head of Merchant Products; Mr. Terence Ridder, Lizard Global CEO of Asia; Mr. Ricky Sy, Travereel Chairman and Investor; Ms. Debbie Nebaya, Travereel CEO; Ms. Vicky Rada, Travereel COO; Mr. Mark Dela Cruz, Travereel Digital Marketing Manager; Paige Ranola and Jewel Mesina, Travereel Influencers
L-R: Mr. Deepak Kumar, Paymonggo Head of Growth and Sales; Mr. Kurt Molina, Billease Head of Merchant Products; Mr. Terence Ridder, Lizard Global CEO of Asia; Mr. Ricky Sy, Travereel Chairman and Investor; Ms. Vicky Rada, Travereel CEO; Mr. Mark Dela Cruz, Travereel Digital Marketing Manager; Paige Ranola and Jewel Mesina, Travereel Influencers
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The summer season is almost here – that means many of us are planning long-overdue trips with friends and family to make up for the past months. With more domestic destinations easing restrictions and travel being more open for every Juan, now is the perfect time for travel-hungry individuals to finally go and make use of their CEB Super Pass, purchased last year.
Launched in May 2021 by the Philippines’ leading carrier, Cebu Pacific (PSE: CEB), as part of its 25th anniversary, the CEB Super Pass is a first-of-its-kind product that lets travelers buy all they can, and fly when they can,, across the airline’s widest domestic network. This PHP99 voucher already covers the base fare so passengers only have to pay taxes and fees upon redemption.
For those who want a taste of the great outdoors, travelers can go trekking in Compostela Valley in Davao or Mapawa Nature Park in Cagayan De Oro. Travelers can also opt for a trip to the island of Palompon, 80km away from Tacloban, Panglao Island in Bohol, or Bulubadiangan Island in Iloilo to experience their white sandy beaches.
Manjuyod White Sand Bar in Dumaguete
Many travelers are likewise looking for “workation” spots for a much-needed change in scenery. Cebu is definitely a great choice for delicious food and relaxing beach resorts to feel reinvigorated while working remotely, at the same time.
Foodies will surely enjoy a traditional Mindanaoan boodle in General Santos, which is dubbed as “The Tuna Capital of the Philippines.” This usually consists of grilled tuna, inihaw na pusit, kinilaw, shrimp, crabs, and other fresh seafood from the province.
MPH Paraw
Dahilayan Bukidnon_CGY_LJ
Wherever travelers choose to fly, they may redeem their CEB Super Pass flights now. Those who purchased in May 2021 may redeem their flights until May 24, 2022, for travel until May 31, 2022. While those who bought their vouchers in September 2021 have until September 23, 2022 to redeem them for travel until September 30, 2022.
When booking flights with the CEB Super Pass, go to the “Redeem CEB Super Pass” tab on the Cebu Pacific website as early as 30 days before the intended departure or until seven (7) days prior, as long as seats are still available. Passengers can only use a maximum of 10 vouchers per transaction.
Chocolate Hills, Bohol
Coron, Palawan
The CEB Super Pass allows passengers to finally fly to their dream Philippine destinations, so now is the perfect time to re-explore the most beautiful spots in the country! And with Cebu Pacific, passengers are always assured of safe and convenient travels this summer and beyond. Redeem the CEB Super Pass now at https://book.cebupacificair.com/Vouchers/Select and make sure to plan and make the most out of your trips ahead.
